Fullerton Securities & Wealth Advisors Limted is a company registered under Indian company law, incorporated on 8th Fullerton Securities & Wealth Advisors Limted is a company Feb. 2008 registered under Indian company law, incorporated on 8th Feb. 2008 Major activities and offerings of the company include equity broking both offline and Major activities and offerings ofservices, online, depository participant the company include equity broking both offline and management services and portfolio online, depository participant services, portfolio management services and institutional brokerage institutional brokerage Member of the NSE, BSE, and SEBI approved portfolio the NSE, Member ofmanager. BSE, and SEBI approved portfolio manager. Aggressive ramp up of equity trading client accounts with market share increasing to Aggressive ramp up from 2.7%trading client accounts with market share 3.8% in June 2010 of equity in FY09 and increasing to 3.8% in June 2010 from 2.7% in FY09 and online trading online trading market share decreased from 3.8% share decreased FY11 and now again marketin FY10 to 2.7% infrom 3.8% in FY10 to 2.7% in FY11 and now in FY11 it’s it’s 3.9%. again in FY113.9%.
To know about the growth in the commodity market To analyze the awareness To know about the growth in the commodity level of people in market commodities. To study the average analyze the awareness level of people in commodities.by the amount paid respondents for To study the average amount paid by the commodities for commodities investment. respondents investment. To convince the customers To convince the customers to invest in to invest in commodities. commodities.
Sources of information : Primary Sources: Through questionnaire Sources of information : Face to face interview Primary Sources: Secondary Sources : Through questionnaire Record maintained by the company Face to face interview Internet sites Secondary Sources : Sampling technique : Record maintained Random sampling by the company techniques sites used. Internet being Sampling technique :
Random sampling techniques being used.
Most of the business is generated by: Age :40-50 business is generated by: Most of the yrs Occupation : Business man , Income level of 15-20 lacs Gender : Males. Age :40-50 yrs Occupation : Business man , Income level of 15-20 Agriculture commodities alone constitute 20% lacs of Indian GDP. Gender : Males.
Agriculture commodities alone constitute 20% of Indian GDP.
Commodities: A commodity is a good for which there is demand, but which is supplied without qualitative for which there Commodities: A commodity is a good differentiation across a market. without qualitative is demand, but which is supplied Commodities are substances that differentiation across a market. Commodities are come out ofthat earth and of the earth and maintain substances the come out maintain roughly a universal price. roughly a universal price. Examples are petroleum, notebook Examples are copper. paper, milk orpetroleum, notebook paper, milk or copper. of commodities plays a Inventory role in the of commodities plays a role in the pricing, Inventory pricing, with low inventories typically leading to more to more volatile with low inventories typically leading volatileprices and increasing the risk of a "stock-out" future future prices and increasing the risk of exhaustion). (inventory (inventory a "stock-out" exhaustion). Inventory data on 31 commodities was used in a 2006 Inventory data on 31 commodities study on the relationship between inventories and
Indian Commodity futures markets-Structure Forward Market Commission (FMC)
Other Regional Exchanges
Indian Commodities Market
Rs. 11000 bn
Rs. 5000 bn
Rs. 600 bn
Rs. 5000 bn
Rs. 400 bn
Agri commodities alone constitute 20% of Indian GDP
The Indian Commodity market stands out quite tall amongst the global markets for a variety of factors: The Indian World’s leading producer of out quite tall amongst the global Supply : Commodity market stands Agri Commodities markets for a variety of factors: Demand : World’s major market of Bullion , Foodgrains, Edible Oil, Fibres, Spices, and Plantation crops. Supply : World’s leading producer of Agri Commodities GDP : India is a predominant driver of the agrarian economy
Waiting to explode : Value of of Bullion , Foodgrains, Edible crore and Demand : World’s major market production around Rs 3,00,000 Oil, Fibres, expected futures market potential around Rs 30,00,000 crore Spices, and Plantation crops.
GDP : India is a predominant driver of the agrarian economy
Waiting to explode : Value of production around Rs 3,00,000 crore and expected futures market potential around Rs 30,00,000 crore
People are not ready to look beyond Equity for Peopleinvestment needslook beyond Equity for their their are not ready to investment trust private to trust private players with and do to needs and do their hard earned money. Customers have not much players with their hard knowledge of market earned money. Customers have not much knowledge of People consider commodity trading as a tool which market covers investment plan. People consider commodity trading as a Less investors and more traders. tool which covers investment plan.
The commodity market is likely to go up in coming Less investors and more years because of development in various industrial
Use the method of mass marketing. Use the method of mass marketing. Focus on customer satisfaction. Focus on customer satisfaction. Implement hardcore Implement hardcore marketing effort. marketing effort. Company should focus on middle line as they middle line as they generate maximum business for organization. generate maximum Housewives to target as they show interest from business for organization. interviews and telephone. Housewives to target as Training sessions should be arranged for the they show interest from awareness and telephone. this market. interviews about future of Training sessions should Researcher should also show self interest to motivate be arranged for the customers. awareness about future of We should update ourselves so that we can educate