Final exam International Internation al Business strategy
1)
D
8)
A
2)
D
9)
C
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A
10)
A
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A
11)
A
5)
A
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D
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A
13)
B
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A
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C
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B
Essay 1 Center for global
Global business environment can be e!ine as t"e environment in i!!erent soverei#n countries$ %it" !actors e&o#enous to t"e "ome environment o! t"e or#ani'ation$ in!luencin# ecision ma(in# on resource use an caabilities* +"is inclues t"e social$ olitical$ economic$ re#ulator,$ ta&$ cultural$ le#al$ an tec"nolo#ical environments*
+"e olitical environment in a countr, in!luences t"e le#islations an #overnment rules an re#ulations uner %"ic" a !orei#n !irm oerates* +"e economic environment relates to all t"e !actors t"at contribute to a countr,-s attractiveness !or !orei#n businesses*
Benchawan Poomlamjiak A0123857 溥慧欣
.ver, countr, in t"e %orl !ollo%s ! ollo%s its o%n s,stem s ,stem o! la%* A !orei#n coman, oeratin# in t"at articular countr, "as to abie %it" its s,stem o! la% as lon# as it is oeratin# in t"at countr,* +"e tec"nolo#ical environment comrises !actors relate to t"e materials an mac"ines use in manu!acturin# #oos an services* /ecetivit, o! or#ani'ations to ne% tec"nolo#, an aotion o! ne% tec"nolo#, b, consumers in!luence ecisions mae in an or#ani'ation*
As !irms "ave no control over t"e e&ternal environment$ t"eir success eens uon "o% %ell t"e, aat to t"e e&ternal environment* A !irm-s abilit, to esi#n an aust its internal variables to ta(e avanta#e o! oortunities o!!ere b, t"e e&ternal environment$ an its abilit, to control t"reats ose b, t"e same environment$ etermine its success* local for local innovation rocesses nnovative caacit, o! !irms "as traitionall,
been e&laine t"rou#" intra!irm c"aracteristics* muc" em"asis "as been ut on eterminants t"at are e&ternal to t"e !irm* +"ese e&ternal !actors$ calle (no%le#e sillovers$ re!er to t"e ositive e&ternalities t"at !irms receive in terms o! (no%le#e !rom t"e environment in %"ic" t"e, oerate an imortant i!!erence e&ists bet%een t"e aroac" o! (no%le#e sillover an t"at o! sociali'e rocesses o! local (no%le#e creation eveloe b, re#ional economists %"ile in t"e !ormer$ t"e mere robabilit, o! contacts e&lains local (no%le#e trans!er$ in t"e latter$ t"e c"annels t"rou#" %"ic" (no%le#e sills over a local area are clearl, ienti!ie in t"e relational caital o! t"e area* /elational caital is e!ine as all relations"is mar(et relations"is$ o%er relations"is an cooeration establis"e bet%een !irms$ institutions an eole$ %"ic" stem !rom a stron# sense o! belon#in# belon#in# an a "i#"l, eveloe caacit, o! cooeration t,ical o! culturall, similar eole an institutions* The contrast of center – for –global innovation and local –for-local innovation is
Benchawan Poomlamjiak A0123857 溥慧欣
Center !or local innovation %"en "eauarters !oun !oun ne% innovation or ne% tec"nolo#, or ne% mana#ement strate#, "eauarters %ill i!!use to subsiiaries but local !or local t"e, %ont i!!use innovation innovation or ne% (no%le#e to "eauarters t"e, ust s"are it bet%een local !irm because some innovation or some strate#, is limit it not suit !or some countr, or "eauarters suc" as in local or some subsiiaries t"e, "ave some source t"at can rouce or use !or ener#, t"en because o! t"is t"is can ecrease cost !or coman, but !or "eauarters or some countr, ont "ave t"is source or t"is ener#, so t"is strate#, cant not aust * How to mae m ae center – for –global innovation and local –for-local –for-local innovation efficiency !
Accorin# in!ormation above %e (no% t"at %"at is center !or #lobal an %"at is local !or local an t"e contrast bet%een 2 moel so %e can aust t"is (no%le#e !or romote our coman, more e!!icient believe t"at ust about ever, or#ani'ation$ re#arless o! si'e$ coul o more in ma&imi'in# e!!iciencies$ eliminatin# %aste$ s"arin# best ractices an roviin# better$ sa!er roucts an services to its customers an constituents* nee$ #iven t"e %orls %orls limite resources an t"e relentless #ro%t" o! t"e "uman !amil,$ !amil,$ believe ever, or#ani'ation is obli#ate to ma&imi'e its resources ever, a, Coman, or or#ani'ation nee to care!ull, o researc" or stu, avanta#e an isavanta#e !or 2 moel $ center !or #lobal an local !or local t"en tr, to use an aust to strate#, !or t"eir coman, t"en t"eir coman, can ma(e e!!icient an more ro!it *
Benchawan Poomlamjiak A0123857 溥慧欣
" #cer case $ultinational Com%anies &$'Cs(
t e!ines C as a cororation t"at "as its !acilities an ot"er assets in at least one countr, ot"er t"an its "ome countr,$ or t"at$ %"ic" "as o!!ices anor !actories in i!!erent countries an usuall, "as a centrali'e "ea o!!ice %"ere t"e, coorinate #lobal mana#ement* :econ$ it e!ines Cs as a business enterrise %it" manu!acturin#$ sales$ or service subsiiaries in one or more !orei#n countries* o%aa,s Acer Acer "a man, subsiiaries in man, countr, aroun t"e %orl so t" t"e, e, can e&loitin# cross broaer broaer (no%le#e to aat to t"e #lobal e&ansion environment in man, %a, suc" as e&c"an#e ne% (no%le#e $ mana#ement strate#, $ tec"nolo#, an so on %"en some subsiiaries !oun #oo (no%le#e t"e, can s"are t"is to "eauarters or ot"er subsiiaries so i! some subsiiar, t"e, "ave some environment is same or similar t"e, can use same strate#, so coman, can ma(e more e!!icient an more ro!it but be!ore coman, use t"is (no%le#e or aat somet"in# in t"eir coman, t"e, nee to o researc" care!ull, an ma(e sure t"at an aat it* ;or e&amle e&amle s"o% e&amle case belo% t"en t"en %e can aat it in some countr, or some subsiiaries t"at similar nia *
#cer in India
A"erin# to t"eir "iloso", o! <carin# t"rou#" innovation$ Acer Acer "as euie t"e ran#e o! roucts %it" a suite o! customer !rienl, an intuitive inter!aces calle <.mo%erin# +ec"nolo#, +ec"nolo#, t"at #ive users !ast an eas, eas , access to t"e cuttin#e#e "ar%are an so!t%are solutions* ;ul!illin# Acers mission o! brea(in# t"e barriers bet%een eole an tec"nolo#,$ t"e customercentric <.mo%erin# +ec"nolo#, +ec"nolo#, suite brin#s t"e latest innovations in intuitive !orm$ allo%in# customers to easil, e&erience all t"e bene!its o! an Acer s,stem* +"e <.mo%erin# +ec"nolo#, +ec"nolo#, streamlines access acce ss to !reuentl,use !unctions
Benchawan Poomlamjiak A0123857 溥慧欣
an settin#s$ allo%in# t"e user to en"ance t"eir comutin# e&erience in an eas, to use !ormat esi#ne !or t"e la,man* =it" ust t"e clic( o! a button$ t"e .mo%erin# >e, launc"es an intuitive t"ree ste rocess t"at ma(es it simler t"an ever to comlete common tas(s an c"an#e con!i#urations* Acer "as been one o! t"e ioneers in t"is inustr, in terms o! its %or( in t"e #overnment roects sace* +"e, +"e, "ave success!ull, e&ecute a ver, lar#e number o! e Governance roects in various states li(e Guarat$ Goa$ Assam$ ?"ar("an$ @unab$ >erala to name ust a !e%* ost o! t"ese roects "ave involve e&ecution across vast #eo#ra"ies uner ti#"t ealines an Acer "as elivere on its romises eac" time* t"e, "ave also artnere %it" (e, :,stem nte#ration :) artners to aress t"is sace in a bi# %a, %"ic" "as "ele us as a bran to ta(e tec"nolo#, to t"e remotest corners o! t"is countr,* +"is is bac(e b, an e&tremel, robust service suort ro#rammer !or t"eir customers* +"e, "ave enable toll !ree elline !or bot" consumer es(tos an noteboo(s* Currentl, t"e, "ave Acer service roviers locate in over 175 cities in nia an over 75 Acer oteboo( Customer :ervice Centers* +"e, also "ave a uniue unmatc"e assurance %it"in t"e %arrant, erio to rovie comlete eace o! min to t"e customer* n some cases !or seci!ic #overnment roects t"e, "ave even suorte it %it" eicate call centers to aress customer issues* Aart !rom t"is$ in t"e re#ular course o! business i! a customer nees an, aitional "el or in!ormation on <"o% to obtain reair services$ t"e, coul contact an, o! our @ro!essional :ervice @roviers* Customers ma, also reuest in!ormation on "o% to obtain reair service or t"e location o! t"e nearest Acer Aut"orise :ervice @rovier b, %ritin# or callin#* +"e %arrant, inclues nternational +ravellers =arrant, =arrant, %it"in t"e !irs !irstt ,ear* +"ese are ust some o! t"e initiatives %"ic" "ave roelle Acer as one o! t"e to @C brans in t"e countr, an a (e, la,er la,er in t"e #overnment roects sace !rom an + "ar%are ersective*
Benchawan Poomlamjiak A0123857 溥慧欣
)lans to ex%and your maret further in India
;rom a #overnment roects ersective$ %e are activel, loo(in# at articiatin# in all (e, roects t"at are comin# u* t is our intention to success!ull, artner %it" various #overnments an #overnment #overnment a#encies to brin# tec"nolo#, closer to t"e co common mmon man* ;rom t"at ersective %e %ill !ocus on customisin# our o!!erin#s o!!erin#s to suit (e, roect roect nees$ ali#n ourselves %it" strate#ic artner or#anisations %"o %"o also aress t"is sace to o!!er robust an cost e!!ective solutions in resonse resonse to roect nees an last but not t"e least (ee %or(in# on roviin# t"e "i#"est levels o! customer service on t"ese roects*
;rom a tec"nolo#, oint o! vie% in t"e comin# ,ear$ Acer %ill continue to !ocus on innovations in tec"nolo#, across all t"e rouct cate#ories* oo(in# at t"e noteboo(s se#ment$ Acer Acer %ill continue to !ocus on leain# t"e mar(et in terms o! rouct tec"nolo#,$ tec"nolo#,$ screens$ tical Dis( Drives DDs)$ ar Dis( Drives DDs) an ot"ers* n t"e consumer line it %ill !ocus on a lot o! multimeia oriente in innovations novations an in t"e commercial line on rouctivit,$ ru##eness an securit, !ull, euie %it" !eatures li(e one touc" mana#eabilit, (e,s$ ma#nesium allo, casin# an !in#er rint reco#nition* :ome o! our (e, lans !or t"e comin# ,ear can be summarise as uner
3
!!er !!er suer suerior ior esi# esi#n n rouc roucts ts %it" %it" unm unmatc" atc"e e !unct !unction ionalit, alit, ;ocu ;ocuss on in inus ustr, tr, leai leain# n# ric ricee e er! r!orm orman ance ce** Best Best c"ann c"annel el arran arran#em #ement ent to reac reac" " all all tar# tar#ete ete se#men se#ments ts Buili Builin# n# a aro roriat riatee bran associ associati ations ons romotio romotions ns to increase increase bran bran euit, euit,
Benchawan Poomlamjiak A0123857 溥慧欣
selecte oint Eenture because believe t"e best an aroriate strate#ic alliance !ormat !rom t"e ersective o! +ec"nolo#, +ec"nolo#, !or oint venture t"e, ccan an s"are tec"nolo#, an ever ever, , (no%le#e t"at can ma(e coman, more e!!icient suc" as coman, A (no% some tec"nolo#, t"at is ver, # #oo oo but coman, B oesnt (no% so t"e, can e&c"an#e an o o it to#et"er !or ma(e t"eir coman, more e!!icient because some coman, "a a lot mone, but lac( #oo tec"nolo#, so t"e, can !ul!ill eac" ot"er * Cometition ! in case %e o oint venture i!!erence countr, so %e ont muc" about cometition in ne% countr, so is better %e o oint venture because t"e coman, in t"at countr, t"e, (no% %ell about cometition so %e can learn !rom t"em so %e %ill (no% t"e ot"er cometitor more * /is( accorin# t"is !ormat is invest more t"an 1 !irm so %e can s"are ris( to t"e ot"er !irm so in case i! out coman, lost ro!it our coman, not #et "urt muc" * Cost n some roect %e nee a "u#e mone, !or invest but our coman, ont "ave mone, enou#" so is better i! %e o oint venture %e %ill "ave more mone, to invest ne% roect* ;or t"e ot"er reason %", selecte oint venture can see in!ormation an avanta#e belo%* ?oint Eenture A oint venture is a strate#ic alliance %"ere t%o or more arties$ usuall, businesses$ !orm a artners"i to s"are mar(ets$ intellectual roert,$ assets$ (no%le#e$ an$ o! course$ ro!its* A oint venture i!!ers !rom a mer#er in t"e sense t"at t"ere is no trans!er o! o%ners"i in t"e eal* +"ere are man, #oo business an accountin# reasons to articiate in a ?oint Eenture Eenture o!ten s"ortene ?E)* @artnerin# %it" a business t"at "as comlementar, abilities an resources$ suc" as !inance$ istribution c"annels$ or tec"nolo#,$ ma(es #oo sense* +"ese are ust some o! t"e reasons artners"is !orme b, oint venture are becomin# increasin#l, oular* A oint venture is a strate#ic alliance bet%een t%o or more iniviuals or entities to en#a#e in a seci!ic roect or unerta(in#* @artners"is an oint ventures can be similar but in !act can "ave si#ni!icantl, i!!erent imlications !or t"ose involve* A artners"i usuall,
Benchawan Poomlamjiak A0123857 溥慧欣
involves a continuin#$ lon#term business relations"i$ %"ereas a oint venture is base on a sin#le business roect* @arties enter ?oint Eentures to #ain iniviual bene!its$ usuall, a s"are o! t"e roect obective* +"is ma, be to evelo a rouct or intellectual roert, rat"er t"an oint or collective ro!its$ as is t"e case %it" a #eneral or limite artners"i* A oint venture$ li(e a #eneral artners"i is not a searate le#al entit,* /evenues$ e&enses an asset o%ners"i usuall, !lo% t"rou#" t"e oint venture to t"e articiants$ since t"e oint venture itsel! "as no le#al status* nce t"e ?oint venture "as met its #oals t"e entit, ceases to e&ist* ="at are t"e Avanta#es o! !ormin# a ?oint EentureF EentureF
@rovi @roviee comani comanies es %it" %it" t"e oor oortun tunit, it, to #ain #ain ne% ne% caacit, caacit, an an e&ert e&ertise ise Allo% comanies to enter relate businesses or ne% #eo#ra"ic mar(ets or #ain ne%
business- e&osure* n t"e t"e era o! o! ivestiture ivestiture an consol consoliatio iation$ n$ ?Es ?Es o!!er a creative creative %a, !or comani comanies es to
e&it !rom noncore businesses* Comanies can #rauall, searate a business !rom t"e rest o! t"e or#anisation$ an eventuall,$ sell it to t"e ot"er arent coman,* /ou#"l, 80 o! all oint ventures en in a sale b, one artner to t"e ot"er* ot"er* How to *et a +oint ,enture tarted +"e !irst ste to creatin# a oint venture is to set ,our #oals an ecie %"at ,ou %ant ,our oint venture to o* ! ,ou nee "el #ettin# starte %it" t"is$ loo( at t"e !our t"in#s a oint venture can o t"at -ve liste at t"e be#innin# o! t"is article$ ic( one$ an an t"en evelo a #oal t"at is as seci!ic as ossible*
Benchawan Poomlamjiak A0123857 溥慧欣
+"en it-s time to loo( !or t"e li(emine eole or !irms t"at mi#"t be intereste in t"e same #oal or #oals ,ou %ant to ursue* oo( in t"e business #rous ,ou alrea, belon# to$ bot" in erson an virtuall,* virt uall,* H Hse se ,our social net%or(in# connections* :tu, business listin#s in t"e "one boo( or on =eb =eb sites to !in t"ose t"at mi#"t s"are ,our #oals* An be oen to bein# as(e* nce ,ou start tal(in# to ot"er eole about %"at ,ou mi#"t o to#et"er$ a oint venture iea ,ou "avent even t"ou#"t o! mi#"t o u one %it" a lot o! otential* nce ,ou-ve !oun t"e eole to s"are in a oint venture$ be sure to "ave it all ut into %ritin# in a oint venture a#reement* stron#l, recommen "irin# a le#al ro!essional to o t"is* :o instea o! ismissin# an oortunit, as out o! ,our reac"$ start t"in(in# instea about "o% ,ou coul articiate %it" a oint venture* @roerl, lanne an e&ecute$ oint ventures can "el ,our small business #o %"ere it-s never been able to #o be!ore*