Free Plan Template
Content
Business Plan - Strictly Confidential
Business Plan
Level 8, Pavilion K.L. 168, Jalan Bukit Bintang 55100 Wilayah Persekutuan Kuala Lumpur, MALAYSIA. P +6 03 9205 7696 F +6 03 9205 7788 E [email protected]
Business Plan - Strictly Confidential
Business Plan
Table of Contents
Tips: To update this table of contents, place the cursor on a shaded row and press F9. This table of contents will automatically list section all headings and sub-headings created using the “Heading 1”, “Heading 2” and “Heading 3” styles. When planning your plan, it might be useful to set target page lengths for each main section for use as drafting guidelines and to get the right balance between key topics. See Length of a Business Plan in the Free-Plan Guide. 1. INTRODUCTION TO PLAN...............................................................................1 2. SUMMARY OF PLAN.........................................................................................2 3. MISSION, STRATEGIES ETC............................................................................5
3.1. Objectives...............................................................................................................................5 3.2. Mission...................................................................................................................................5 3.3. SWOTs....................................................................................................................................5 3.4. Strategies................................................................................................................................6 3.5. Goals/Targets.........................................................................................................................6
4. PRESENT STATUS............................................................................................7
4.1. Background ............................................................................................................................7 4.2. Progress to Date....................................................................................................................7
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4.2.1. 4.2.2. 4.2.3. 4.2.4. 4.2.5. Sales & Marketing............................................................................................................7 Operations & Management...............................................................................................7 R&D..................................................................................................................................8 Finances...........................................................................................................................8 Other Developments........................................................................................................8
5. PRODUCT/SERVICE DESCRIPTIONS.............................................................9
5.1. General Descriptions.............................................................................................................9 5.2. Key Features..........................................................................................................................9 5.3. Main Benefits..........................................................................................................................9 5.4. Pricing Plans..........................................................................................................................9 5.5. Competitors’ Offerings..........................................................................................................9 5.6. Competitive Assessment......................................................................................................9
6. PROFILES OF TARGET MARKETS...............................................................10
6.1. General Background ............................................................................................................10 6.1.1. Market 1.........................................................................................................................10 6.1.2. Market 2.........................................................................................................................10 6.2. Sizes, Segments & Trends .................................................................................................10 6.3. Review of Competition........................................................................................................11 6.4. Customers/Users.................................................................................................................11 6.5. Medium-Term Projections...................................................................................................11 6.6. Review of Market Potential.................................................................................................11
7. MARKETING STRATEGIES, SALES PLANS & PROJECTIONS..................12
7.1. Key Marketing Strategies....................................................................................................12 7.2. Marketing/Sales Plans & Resources..................................................................................12 7.3. Marketing/Sales Expense Projections...............................................................................12 7.4. Sales Forecasts....................................................................................................................13 7.5. Market Share Projections....................................................................................................14 7.6. Worst Case Scenario...........................................................................................................14
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8. TECHNOLOGY AND R&D...............................................................................15
8.1. Overview of Technology.....................................................................................................15 8.2. R&D Plans.............................................................................................................................15 8.3. R&D Resources....................................................................................................................15 8.4. R&D Expense Projections...................................................................................................16
9. OPERATIONAL PLANS...................................................................................18
9.1. Locations & Facilities..........................................................................................................18 9.2. Operating Methods/Procedures.........................................................................................18 9.3. Capital Expenditure Projections........................................................................................19 9.4. Operating Cost Projections................................................................................................19 9.4.1. Purchases & Materials...................................................................................................19 9.4.2. Direct Labor....................................................................................................................19 9.4.3. Other Direct/Variable Costs............................................................................................21 9.4.4. Total & Unit Costs..........................................................................................................21
10. MANAGEMENT & ADMINISTRATION..........................................................23
10.1. Management Structure......................................................................................................23 10.2. Key Management Profiles.................................................................................................23 10.3. Administration & Systems................................................................................................23 10.4. Head Count Projections....................................................................................................23 10.5. Overhead Expense Projections........................................................................................24
11. FINANCIAL PROJECTIONS.........................................................................27
11.1. Key Assumptions...............................................................................................................27 11.2. Income (P&L) Projections.................................................................................................27 11.3. Cash Flow Projections......................................................................................................28 11.4. Balance Sheet Projections................................................................................................29 11.5. Ratio Analyses ..................................................................................................................30 11.6. Sensitivity Analyses .........................................................................................................31
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11.7. Overall Assessment...........................................................................................................31
12. FUNDING........................................................................................................32
12.1. Funding Requirements......................................................................................................32 12.2. Funding Proposals............................................................................................................32
13. IMPLEMENTATION........................................................................................33
13.1. First Year............................................................................................................................33 13.2. Subsequent Years..............................................................................................................34 13.3. Contingency Plans............................................................................................................34
14. CONCLUSION................................................................................................35
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List of Appendices
Tips: 1. No major section within the body of your plan should exceed 6-8 pages. Use appendices to present detailed or additional information which is summarized or referenced in the body of the plan. This reduces the length of the plan. It also enhances readability and ensures that the reader does not get sucked into excessive detail.. Suggestions for possible appendices follow. Do not remove these until you have finished drafting the plan. 2. If the appendices are very lengthy, consider binding them into a separate volume. This should make the plan appear less intimidating and creates the opportunity to circulate the plan with or without appendices. 3. If presenting the appendices as a separate volume, be sure to include a cover page (complementing that of the main plan) and a detailed contents list (number all pages in the appendices). 1. Review of Development of Business (20XX to 20XX) Consider using a chronological list. Focus on highlights and important events. 2. Summarized Historic Financial Statements (20XX to 20XX) Tabulate high-level values (revenues, cost of sales, pre-tax profits, fixed assets, current assets, current liabilities etc.). Summarize highlights and explain any exceptional events. Offer audited accounts as attachments or separate items. 3. Detailed Description (Technical Specifications) of Product/Service (Range) Assume reader has no prior technical knowledge. Minimize use of technical terms/jargon and avoid blinding with science. Offer technical write-ups as a separate document. If absolutely necessary, include a glossary. 4. Market Review and Results of Market Research If you cannot compile this appendix, you should seriously reconsider whether you are ready to write a business plan. Include tables explaining size of market, segmentation, competition, market shares, growth patterns, distribution channels, price/quality segments, customer categories, future trends, market share/segmentation projections etc. Summarize your main findings in the markets section within the body of your plan. 5. Assessments of Competitors Who, what, where, how etc. Explain how your products and services compare. How would you rate your business's strengths, weaknesses, threats and opportunities relative to your main competitors. Summarize your main findings in the markets section within the body of your plan.
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6. Market Projections & Sales Forecasts (20XX to 20XX) Use tables and charts. Clearly state all key assumptions on market size and shares, volumes and prices. Confine your assessments to directly available, served markets (rather than total markets). If you plan to serve several markets, devote separate sections within this appendix to each market and then produce a summary of the overall projections. Build your sales projections from the ground up by setting out (a) clear marketing and sales strategies (b) explicit sales plans and budgets and (c) realistic assessments of numbers of enquires, outlets, customers, contracts etc. and conversion rates or lead times to arrive at sales volume and value forecasts. These should be compiled on a monthly basis for the first year and quarterly thereafter. Do not base the projections on superficial market share assessments e.g. we will achieve sales of $500,000 based on securing a 2% of the regional market which is projected by researchers at $25 million. Be sure to explain the marketing strategies and plans in fair detail – specify resources required, costs etc. Identify any prospective partners and describe sales methods. In simple terms, you need to cover the 4Ps – product, price, place and promotion. Compile a 3-5 year annual marketing budget and break it down by month for first year and quarterly thereafter. Summarize your plans and projections in the body of the plan. You should also feed the resultant detailed revenue and marketing cost projections into your financial projections. 7. Details of Manufacturing/Operational Plans & Costs Describe processes/operations in limited detail. Diagrams or flow charts may help explain complex issues. Indicate capital investment (and timing), describe/justify (briefly) the functions of major items and review any capacity-related issues. Discuss sources of materials/supplies and their costs. Specify projected manning levels/rates, direct/indirect operating costs and productivity levels. Discuss inventories and production cycles as well as related planning and control systems. Even if you are a service business, use this appendix to describe operational issues connected with the provision of these services, support etc. 8. CVs of Senior Managers If your business is substantial, you must present CVs for a balanced and experienced management team. If gaps exist, supply job descriptions and explain how they will be filled. Remember the five factors which venture capitalists look for when making an investment – management, management, management, market and, finally, product !!! Bear in mind that many businesses try to follow this sequence in reverse order !!! 9. Assumptions for Financial Projections (20XX to 20XX) The assumptions should be consistent with and derived from the earlier sections/appendices in the plan. Use text bullets to highlight key assumptions and
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place the details in tables within this appendix. If you need guidance, download a trial copy of Exl-Plan and have a look at its Textual Summary Report and monthly assumption reports. 10. Financial Projections (20XX to 20XX) Use tables showing projections for first year (or longer) in considerable detail. You should include fully-integrated P&Ls (income statements), cash flow projections and balance sheets by month for the first year. Present less detailed quarterly & annual projections for subsequent years. The opening balance sheet and first year's projections should coincide with the first year covered by your plan. Check out the contents and layouts of the monthly, quarterly and annual reports generated by Exl-Plan. You could paste or link key tables and charts from Exl-Plan directly into Free-Plan. For help with this, see Using Exl-Plan with Free-Plan in the Free-Plan Guide. A lower tech solution would be to append photocopies of Exl-Plan’s reports to the back of your business plan. When photocopying, you will be able to change margins and enlarge pages or change their orientation to suit your plan's layout and bindings.
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Basic Information >> Enter Your Biz Name Here << Tip: Use the table below to list basic particulars about your business - contact details, regulatory items, names of advisers, principal financiers etc. Modify/delete the rows as appropriate. Once the table has been completed, delete unused rows, space out the remaining rows and, if desired, hide all the borders.
Legal name Status of business Directors/partners/proprietor TechActions Enterprise Partnership
1. Rattan Singh a/l Dulip Singh
610509-04-5243 2. Rajendra Rao 590926-07-5595
Address of main office:
Level 8 Pavilion K.L. 168 Jalan Bukit Bintang Wilayah Persekutuan, 55100 K.L
Addresses of other offices: Address of registered office: Main telephone: Main fax: Main e-mail Website: Name and address of parent company: Business incorporation/registration date: Business incorporation/registration number: Business tax reference number(s):
As above +6 03 9205 7696 +6 03 9205 7788 [email protected] N/A 28 April, 2009 SA0121815 – X
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Main shareholders: Stock market & symbol PROFESSIONAL ADVISERS: Rattan Singh (60%) & Rajen Rao (40%) Not Listed Give contact names (and positions), full addresses and other details for each below
- Auditors - Legal advisers - Bankers - Patent (IPR) attorneys - Financial/tax advisers - Any other key advisers Insert any other key items here
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>> Enter Your Biz Name Here <<
Business Plan
Business Plan - Strictly Confidential
1. Introduction to Plan
See the Free-Plan Guide for suggestions. You can defer writing this section until the main part of the plan has been completed. Keep this section to under one page. Xxx
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2. Summary of Plan
See the Free-Plan Guide for suggestions. Do not write this section until the main part of your plan has been finalized. Use the sub-headings below to guide you on the key issues. You may wish to edit, merge or even remove them entirely once you have finished drafting. Make use of simple charts and bullet points. Limit this section to two or, at most, three pages. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style. Once you have drafted this summary, remember to update the page numbers in the Table of Contents.
Mission, Key Strategies & Goals
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Present Status
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Proposed Offerings
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Proposed Markets
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Marketing & Sales Plans
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Operational & R&D Plans
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Management
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Financial Projections
2010 2011 2012 2013
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Sales Cost of Sales Gross Margin Total Operating Expenses Income from Operations Other expenses Fixed Assets Loans Net Income Before Tax Taxation First 500,000@20% Remainder @ 25% Net Income After Tax 7,200,00 0 2,063,100 5,136,90 0 1,443,590 3,693,31 0 502,450 991,667 2,199,19 3 7,560,00 0 2,379,101 5,180,90 0 1,388,502 3,792,39 8 8,731,80 0 2,743,892 5,987,90 8 1,601,247 4,386,66 0 9,168,39 0 3,165,028 6,003,36 2 1,755,822 4,247,54 0
991,667 2,800,73 1
991,667 3,394,99 4
4,247,54 0
100,000 424,798 1,674,39 5
100,000 575,183 2,125,54 8
100,000 723,748 2,571,24 5
100,000 936,885 3,210,65 5
For prudency, loans have been taken at venture capitalists ROI of 25% p.a.
S les&Incom a e
10,000 8,000 6,000 4,000 2,000 0 Sales PAT 2010 2011 YEAR 2012 1,674 2,126 2,571 3,211
s
7,200
7,560
8,732
9,168
0 M R
2013
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Cashflow
15,000 13,377 9,297 2,521 5,621 10,000 5,000 2010 2011 YE AR Cashflow 2012
s 0 M R
2013
Funding Proposals Funding needed is RM1.9m and would have to be 100%.
Conclusion dskin ™ is a patent pending, unique product. There is nothing like this in the world at present. The financials, e.g. cashflow, P&L etc which have been done very prudently and inflationary measures have been built into the model. There is positive cashflow and profits from year 1. We will be continually looking at employing economies of scale and better production techniques and logistics control in ensuring we bring the costs down even further. This will mean even bigger profits !
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3. Mission, Strategies etc.
See the Free-Plan Guide for suggestions. Spend a lot of time on this section as it is the foundation for the entire plan. Use the sub-headings below to guide you on the key issues. You may wish to edit, merge or remove these sub-headings when you have finished drafting. In particular, you may wish to delete the entire SWOT analysis from the final plan. Use PlanWare’s free Online Strategic Planner to help you develop this section. Limit this section to two or absolute maximum of three pages. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
3.1. Objectives
TechActions objectives are to : 1. Provide marketing, sales, and distribution, advice and support for technology companies wishing to enter Asia Pacific. 2. To work with these companies in relocating their production to Asia Pacific.
3.2. Mission
To provide a one stop shop for all manufacturing and production consultancy services.
3.3. SWOTs
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Internal Strengths: • • Opportunities: • • External
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Weaknesses: • • Threats: • •
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3.4. Strategies
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3.5. Goals/Targets
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4. Present Status
See the Free-Plan Guide for suggestions. The suggested sub-headings below may not be fully appropriate for a start up – modify or delete them as appropriate. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
4.1. Background
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4.2. Progress to Date
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4.2.1. Sales & Marketing
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Table X – Sales Analysis (20XX-20XX) Years to end xxMonth: Product AA Product BB Product CC Total sales Growth rate ( per year) N/a 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000)
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4.2.2. Operations & Management
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4.2.3. R&D
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Project Date Started Projected Finish Date % Completed Main Resources Expenditure to Date ($000)
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4.2.4. Finances
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4.2.5. Other Developments
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5. Product/Service Descriptions
Edit the heading above to make it more relevant to your offering(s). See the Free-Plan Guide for suggestions. Consider placing detailed material in an appendix and summarizing it here. Edit the main heading above to increase its relevance to your business e.g. delete word service if you offer products. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
5.1. General Descriptions
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5.2. Key Features
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5.3. Main Benefits
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5.4. Pricing Plans
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5.5. Competitors’ Offerings
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5.6. Competitive Assessment
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6. Profiles of Target Markets
Edit the heading above to make it more appropriate to your business. See the Free-Plan Guide for suggestions. Modify or delete sub-headings as appropriate. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
6.1. General Background
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6.1.1. Market 1
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6.1.2. Market 2
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6.2. Sizes, Segments & Trends
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Key Segments Segment A Segment B Segment C Other segments Total market 20XX ($m) 20XX ($m) 20XX ($m) 20XX ($m)
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6.3. Review of Competition
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6.4. Customers/Users
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6.5. Medium-Term Projections
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Key Segments Segment A Segment B Segment C Other segments Total market 20XX ($m) 20XX ($m) 20XX ($m) 20XX ($m)
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6.6. Review of Market Potential
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7. Marketing Strategies, Sales Plans & Projections
See the Free-Plan Guide for suggestions. Modify or delete sub-headings as appropriate. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
7.1. Key Marketing Strategies
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7.2. Marketing/Sales Plans & Resources
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7.3. Marketing/Sales Expense Projections
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Years to end xxMonth: Head count - marketing staff Head count - sales staff Head count - total marketing & sales Average payroll cost/person ($000) Total payroll cost ($000) Travel & subsistence expenses ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Total payroll & expenses ($000) 20XX 20XX 20XX 20XX
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7.4. Sales Forecasts
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Years to end xxMonth: Key Offering/Market #1 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #2 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #3 - Sales volumes - Selling prices Total Sales ($000) Combined total sales ($000) 20XX 20XX 20XX 20XX
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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7.5. Market Share Projections
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7.6. Worst Case Scenario
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Years to end xxMonth: Key Offering/Market #1 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #2 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #3 - Sales volumes - Selling prices Total Sales ($000) Combined total sales ($000) 20XX 20XX 20XX 20XX
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8. Technology and R&D
Delete this heading and section if not relevant. See the Free-Plan Guide for suggestions. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
8.1. Overview of Technology
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8.2. R&D Plans
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Title Description Star Finis t h Date Date Remarks Priority/ Sequence
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8.3. R&D Resources
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Title Key Resources Internal External (man years) (man years) Projected Cost ($000)
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Years to end xxMonth: Head count - Project #1 Head count - Project #2 ........ Total head count 20XX 20XX 20XX 20XX
Xxx
Years to end xxMonth: Head count - Grade A Head count - Grade B ........ Total head count 20XX 20XX 20XX 20XX
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Payroll 20XX Cost ($000) Years to end xxMonth: ($000/per son) Payroll cost - Grade A Payroll cost - Grade B ........ Total payroll cost 20XX ($000) 20XX ($000) 20XX ($000)
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8.4. R&D Expense Projections
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Years to end xxMonth: Key Project #1 - Internal payroll - External consultancy - Other expenses Total - Key Project #1 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000)
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Key Project #2 - Internal payroll - External consultancy - Other expenses Total - Key Project #2 Key Project #3 - Internal payroll - External consultancy - Other expenses Total - Key Project #3 Total R&D payroll & expenses ($000)
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9. Operational Plans
Modify the heading above to reflect your business’s activities e.g. changes to Manufacturing Plans, Retailing Plans, Distribution Plans etc.. See the Free-Plan Guide for suggestions. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
9.1. Locations & Facilities
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Description of Premises Address Take Floor Out Area (Y/N)? Main In-store Facilities Owned or Leased?
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9.2. Operating Methods/Procedures
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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9.3. Capital Expenditure Projections
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Years to end xxMonth: Project #1 Project #2 Project #3 Total Capital Expenditure 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000)
Years to end xxMonth: New equity New Loans Internal Cash Flow Total Capital Expenditure
20XX ($000)
20XX ($000)
20XX ($000)
20XX ($000)
Xxx
9.4. Operating Cost Projections
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9.4.1. Purchases & Materials
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9.4.2. Direct Labor
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Years to end xxMonth: Head count - Direct production Head count - Indirect production Head count - Maintenance Head count - Utilities Head count - Quality Head count - Warehousing 20XX 20XX 20XX 20XX
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Head count - Transport Head count - Supervision Head count - Management Total head count Total production (000 units/year) Output/person (Units)
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Payroll 20XX Cost ($000) Years to end xxMonth: ($000/per son) Direct production Indirect production Maintenance Utilities Quality Warehousing Transport Supervision Management Total payroll cost Total production (000 units/year) Payroll cost/Unit ($) 20XX ($000) 20XX ($000) 20XX ($000)
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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9.4.3. Other Direct/Variable Costs
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9.4.4. Total & Unit Costs
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Years to end xxMonth: Sales projections (units) Sales projections ($000) Materials & bought-in components (or cost of goods for resale) ($000) Direct labor ($000) Other direct costs ($000) Total direct cost ($000) Average direct cost per unit ($) Average selling price ($/unit) Average direct cost as % average selling price 20XX 20XX 20XX 20XX
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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10. Management & Administration
See the Free-Plan Guide for suggestions. Modify or delete sub-headings as appropriate. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
10.1.
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Management Structure
10.2.
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Key Management Profiles
10.3.
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Administration & Systems
10.4.
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Head Count Projections
Years to end xxMonth: Head count - Reception Head count - Clerical Head count - Accounts Head count - IT Head count - Security Head count - Middle management Head count - Senior management Total head count 20XX 20XX 20XX 20XX
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Payroll 20XX Cost ($000) Years to end xxMonth: ($000/per son) Reception Clerical Accounts IT Security Middle management Senior management Total payroll cost 20XX ($000) 20XX ($000) 20XX ($000)
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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10.5.
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Overhead Expense Projections
Years to end xxMonth: 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000)
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Total payroll cost Overhead cost #1 Overhead cost #2 ................ Total overhead cost
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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11. Financial Projections
See the Free-Plan Guide for suggestions. Place all detailed tables and analyses in appendices and confine this section to summarizing the key assumptions and results – make use of simple tables and charts. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
11.1.
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Key Assumptions
11.2.
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Income (P&L) Projections
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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11.3.
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Cash Flow Projections
This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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11.4.
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Balance Sheet Projections
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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11.5.
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Ratio Analyses
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.
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It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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11.6.
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Sensitivity Analyses
SENSITIVITY ANALYSIS FACTORS REPORT
Months for First Year: % Incr(+) or decr (-) sales volumes % Incr(+) or decr (-) selling prices % Incr(+) or decr (-) matl/goods costs % Incr(+) or decr (-) overhead exs Quarters for Three/Five* Years: % Incr(+) or decr (-) sales volumes % Incr(+) or decr (-) selling prices % Incr(+) or decr (-) matl/goods costs % Incr(+) or decr (-) overhead exs Feb ->> ->> ->> ->> 1 Qtr ->> ->> ->> ->> 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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11.7.
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Overall Assessment
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12. Funding
Delete this heading and section if not relevant. See the Free-Plan Guide for suggestions. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
12.1.
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Funding Requirements
12.2.
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Funding Proposals
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13. Implementation
See the Free-Plan Guide for suggestions. Consider placing detailed material in an appendix and summarizing here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
13.1.
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First Year
Month 1 2 3 4 5 6 7 8 9 10 11 12
Key Task 1 ######## ####### Key Task 2 ######## ####### ######## ####### ######## ####### ####################### ################# ### ### #
Key Task 3
Key Task 4
Key Task 5
Key Task 6
…… …… ……
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13.2.
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Subsequent Years
13.3.
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Contingency Plans
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14. Conclusion
See the Free-Plan Guide for suggestions. Go back to the Summary section and only write it when you are fully satisfied with all the plan’s detail. Refer to the Business Plan Checklist.
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Appendix - XX >> Enter Title of Appendix Here <<
Use the above “Appendix” style for each appendix you include with your plan. Replace XX with the appendix number. See the list of appendices towards the front of the Free-Plan Template for suggestions on possible appendices and their content. If the appendices are bulky, consider binding them into a separate volume.
Heading inside an Appendix
Use the above “Appendix heading” style to insert sub-headings inside an appendix.
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Level 8, Pavilion K.L. 168, Jalan Bukit Bintang 55100 Wilayah Persekutuan Kuala Lumpur, MALAYSIA. P +6 03 9205 7696 F +6 03 9205 7788 E [email protected]
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Business Plan
Table of Contents
Tips: To update this table of contents, place the cursor on a shaded row and press F9. This table of contents will automatically list section all headings and sub-headings created using the “Heading 1”, “Heading 2” and “Heading 3” styles. When planning your plan, it might be useful to set target page lengths for each main section for use as drafting guidelines and to get the right balance between key topics. See Length of a Business Plan in the Free-Plan Guide. 1. INTRODUCTION TO PLAN...............................................................................1 2. SUMMARY OF PLAN.........................................................................................2 3. MISSION, STRATEGIES ETC............................................................................5
3.1. Objectives...............................................................................................................................5 3.2. Mission...................................................................................................................................5 3.3. SWOTs....................................................................................................................................5 3.4. Strategies................................................................................................................................6 3.5. Goals/Targets.........................................................................................................................6
4. PRESENT STATUS............................................................................................7
4.1. Background ............................................................................................................................7 4.2. Progress to Date....................................................................................................................7
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4.2.1. 4.2.2. 4.2.3. 4.2.4. 4.2.5. Sales & Marketing............................................................................................................7 Operations & Management...............................................................................................7 R&D..................................................................................................................................8 Finances...........................................................................................................................8 Other Developments........................................................................................................8
5. PRODUCT/SERVICE DESCRIPTIONS.............................................................9
5.1. General Descriptions.............................................................................................................9 5.2. Key Features..........................................................................................................................9 5.3. Main Benefits..........................................................................................................................9 5.4. Pricing Plans..........................................................................................................................9 5.5. Competitors’ Offerings..........................................................................................................9 5.6. Competitive Assessment......................................................................................................9
6. PROFILES OF TARGET MARKETS...............................................................10
6.1. General Background ............................................................................................................10 6.1.1. Market 1.........................................................................................................................10 6.1.2. Market 2.........................................................................................................................10 6.2. Sizes, Segments & Trends .................................................................................................10 6.3. Review of Competition........................................................................................................11 6.4. Customers/Users.................................................................................................................11 6.5. Medium-Term Projections...................................................................................................11 6.6. Review of Market Potential.................................................................................................11
7. MARKETING STRATEGIES, SALES PLANS & PROJECTIONS..................12
7.1. Key Marketing Strategies....................................................................................................12 7.2. Marketing/Sales Plans & Resources..................................................................................12 7.3. Marketing/Sales Expense Projections...............................................................................12 7.4. Sales Forecasts....................................................................................................................13 7.5. Market Share Projections....................................................................................................14 7.6. Worst Case Scenario...........................................................................................................14
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8. TECHNOLOGY AND R&D...............................................................................15
8.1. Overview of Technology.....................................................................................................15 8.2. R&D Plans.............................................................................................................................15 8.3. R&D Resources....................................................................................................................15 8.4. R&D Expense Projections...................................................................................................16
9. OPERATIONAL PLANS...................................................................................18
9.1. Locations & Facilities..........................................................................................................18 9.2. Operating Methods/Procedures.........................................................................................18 9.3. Capital Expenditure Projections........................................................................................19 9.4. Operating Cost Projections................................................................................................19 9.4.1. Purchases & Materials...................................................................................................19 9.4.2. Direct Labor....................................................................................................................19 9.4.3. Other Direct/Variable Costs............................................................................................21 9.4.4. Total & Unit Costs..........................................................................................................21
10. MANAGEMENT & ADMINISTRATION..........................................................23
10.1. Management Structure......................................................................................................23 10.2. Key Management Profiles.................................................................................................23 10.3. Administration & Systems................................................................................................23 10.4. Head Count Projections....................................................................................................23 10.5. Overhead Expense Projections........................................................................................24
11. FINANCIAL PROJECTIONS.........................................................................27
11.1. Key Assumptions...............................................................................................................27 11.2. Income (P&L) Projections.................................................................................................27 11.3. Cash Flow Projections......................................................................................................28 11.4. Balance Sheet Projections................................................................................................29 11.5. Ratio Analyses ..................................................................................................................30 11.6. Sensitivity Analyses .........................................................................................................31
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11.7. Overall Assessment...........................................................................................................31
12. FUNDING........................................................................................................32
12.1. Funding Requirements......................................................................................................32 12.2. Funding Proposals............................................................................................................32
13. IMPLEMENTATION........................................................................................33
13.1. First Year............................................................................................................................33 13.2. Subsequent Years..............................................................................................................34 13.3. Contingency Plans............................................................................................................34
14. CONCLUSION................................................................................................35
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List of Appendices
Tips: 1. No major section within the body of your plan should exceed 6-8 pages. Use appendices to present detailed or additional information which is summarized or referenced in the body of the plan. This reduces the length of the plan. It also enhances readability and ensures that the reader does not get sucked into excessive detail.. Suggestions for possible appendices follow. Do not remove these until you have finished drafting the plan. 2. If the appendices are very lengthy, consider binding them into a separate volume. This should make the plan appear less intimidating and creates the opportunity to circulate the plan with or without appendices. 3. If presenting the appendices as a separate volume, be sure to include a cover page (complementing that of the main plan) and a detailed contents list (number all pages in the appendices). 1. Review of Development of Business (20XX to 20XX) Consider using a chronological list. Focus on highlights and important events. 2. Summarized Historic Financial Statements (20XX to 20XX) Tabulate high-level values (revenues, cost of sales, pre-tax profits, fixed assets, current assets, current liabilities etc.). Summarize highlights and explain any exceptional events. Offer audited accounts as attachments or separate items. 3. Detailed Description (Technical Specifications) of Product/Service (Range) Assume reader has no prior technical knowledge. Minimize use of technical terms/jargon and avoid blinding with science. Offer technical write-ups as a separate document. If absolutely necessary, include a glossary. 4. Market Review and Results of Market Research If you cannot compile this appendix, you should seriously reconsider whether you are ready to write a business plan. Include tables explaining size of market, segmentation, competition, market shares, growth patterns, distribution channels, price/quality segments, customer categories, future trends, market share/segmentation projections etc. Summarize your main findings in the markets section within the body of your plan. 5. Assessments of Competitors Who, what, where, how etc. Explain how your products and services compare. How would you rate your business's strengths, weaknesses, threats and opportunities relative to your main competitors. Summarize your main findings in the markets section within the body of your plan.
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6. Market Projections & Sales Forecasts (20XX to 20XX) Use tables and charts. Clearly state all key assumptions on market size and shares, volumes and prices. Confine your assessments to directly available, served markets (rather than total markets). If you plan to serve several markets, devote separate sections within this appendix to each market and then produce a summary of the overall projections. Build your sales projections from the ground up by setting out (a) clear marketing and sales strategies (b) explicit sales plans and budgets and (c) realistic assessments of numbers of enquires, outlets, customers, contracts etc. and conversion rates or lead times to arrive at sales volume and value forecasts. These should be compiled on a monthly basis for the first year and quarterly thereafter. Do not base the projections on superficial market share assessments e.g. we will achieve sales of $500,000 based on securing a 2% of the regional market which is projected by researchers at $25 million. Be sure to explain the marketing strategies and plans in fair detail – specify resources required, costs etc. Identify any prospective partners and describe sales methods. In simple terms, you need to cover the 4Ps – product, price, place and promotion. Compile a 3-5 year annual marketing budget and break it down by month for first year and quarterly thereafter. Summarize your plans and projections in the body of the plan. You should also feed the resultant detailed revenue and marketing cost projections into your financial projections. 7. Details of Manufacturing/Operational Plans & Costs Describe processes/operations in limited detail. Diagrams or flow charts may help explain complex issues. Indicate capital investment (and timing), describe/justify (briefly) the functions of major items and review any capacity-related issues. Discuss sources of materials/supplies and their costs. Specify projected manning levels/rates, direct/indirect operating costs and productivity levels. Discuss inventories and production cycles as well as related planning and control systems. Even if you are a service business, use this appendix to describe operational issues connected with the provision of these services, support etc. 8. CVs of Senior Managers If your business is substantial, you must present CVs for a balanced and experienced management team. If gaps exist, supply job descriptions and explain how they will be filled. Remember the five factors which venture capitalists look for when making an investment – management, management, management, market and, finally, product !!! Bear in mind that many businesses try to follow this sequence in reverse order !!! 9. Assumptions for Financial Projections (20XX to 20XX) The assumptions should be consistent with and derived from the earlier sections/appendices in the plan. Use text bullets to highlight key assumptions and
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place the details in tables within this appendix. If you need guidance, download a trial copy of Exl-Plan and have a look at its Textual Summary Report and monthly assumption reports. 10. Financial Projections (20XX to 20XX) Use tables showing projections for first year (or longer) in considerable detail. You should include fully-integrated P&Ls (income statements), cash flow projections and balance sheets by month for the first year. Present less detailed quarterly & annual projections for subsequent years. The opening balance sheet and first year's projections should coincide with the first year covered by your plan. Check out the contents and layouts of the monthly, quarterly and annual reports generated by Exl-Plan. You could paste or link key tables and charts from Exl-Plan directly into Free-Plan. For help with this, see Using Exl-Plan with Free-Plan in the Free-Plan Guide. A lower tech solution would be to append photocopies of Exl-Plan’s reports to the back of your business plan. When photocopying, you will be able to change margins and enlarge pages or change their orientation to suit your plan's layout and bindings.
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Basic Information >> Enter Your Biz Name Here << Tip: Use the table below to list basic particulars about your business - contact details, regulatory items, names of advisers, principal financiers etc. Modify/delete the rows as appropriate. Once the table has been completed, delete unused rows, space out the remaining rows and, if desired, hide all the borders.
Legal name Status of business Directors/partners/proprietor TechActions Enterprise Partnership
1. Rattan Singh a/l Dulip Singh
610509-04-5243 2. Rajendra Rao 590926-07-5595
Address of main office:
Level 8 Pavilion K.L. 168 Jalan Bukit Bintang Wilayah Persekutuan, 55100 K.L
Addresses of other offices: Address of registered office: Main telephone: Main fax: Main e-mail Website: Name and address of parent company: Business incorporation/registration date: Business incorporation/registration number: Business tax reference number(s):
As above +6 03 9205 7696 +6 03 9205 7788 [email protected] N/A 28 April, 2009 SA0121815 – X
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Main shareholders: Stock market & symbol PROFESSIONAL ADVISERS: Rattan Singh (60%) & Rajen Rao (40%) Not Listed Give contact names (and positions), full addresses and other details for each below
- Auditors - Legal advisers - Bankers - Patent (IPR) attorneys - Financial/tax advisers - Any other key advisers Insert any other key items here
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>> Enter Your Biz Name Here <<
Business Plan
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1. Introduction to Plan
See the Free-Plan Guide for suggestions. You can defer writing this section until the main part of the plan has been completed. Keep this section to under one page. Xxx
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2. Summary of Plan
See the Free-Plan Guide for suggestions. Do not write this section until the main part of your plan has been finalized. Use the sub-headings below to guide you on the key issues. You may wish to edit, merge or even remove them entirely once you have finished drafting. Make use of simple charts and bullet points. Limit this section to two or, at most, three pages. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style. Once you have drafted this summary, remember to update the page numbers in the Table of Contents.
Mission, Key Strategies & Goals
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Present Status
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Proposed Offerings
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Proposed Markets
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Marketing & Sales Plans
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Operational & R&D Plans
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Management
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Financial Projections
2010 2011 2012 2013
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Sales Cost of Sales Gross Margin Total Operating Expenses Income from Operations Other expenses Fixed Assets Loans Net Income Before Tax Taxation First 500,000@20% Remainder @ 25% Net Income After Tax 7,200,00 0 2,063,100 5,136,90 0 1,443,590 3,693,31 0 502,450 991,667 2,199,19 3 7,560,00 0 2,379,101 5,180,90 0 1,388,502 3,792,39 8 8,731,80 0 2,743,892 5,987,90 8 1,601,247 4,386,66 0 9,168,39 0 3,165,028 6,003,36 2 1,755,822 4,247,54 0
991,667 2,800,73 1
991,667 3,394,99 4
4,247,54 0
100,000 424,798 1,674,39 5
100,000 575,183 2,125,54 8
100,000 723,748 2,571,24 5
100,000 936,885 3,210,65 5
For prudency, loans have been taken at venture capitalists ROI of 25% p.a.
S les&Incom a e
10,000 8,000 6,000 4,000 2,000 0 Sales PAT 2010 2011 YEAR 2012 1,674 2,126 2,571 3,211
s
7,200
7,560
8,732
9,168
0 M R
2013
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Cashflow
15,000 13,377 9,297 2,521 5,621 10,000 5,000 2010 2011 YE AR Cashflow 2012
s 0 M R
2013
Funding Proposals Funding needed is RM1.9m and would have to be 100%.
Conclusion dskin ™ is a patent pending, unique product. There is nothing like this in the world at present. The financials, e.g. cashflow, P&L etc which have been done very prudently and inflationary measures have been built into the model. There is positive cashflow and profits from year 1. We will be continually looking at employing economies of scale and better production techniques and logistics control in ensuring we bring the costs down even further. This will mean even bigger profits !
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3. Mission, Strategies etc.
See the Free-Plan Guide for suggestions. Spend a lot of time on this section as it is the foundation for the entire plan. Use the sub-headings below to guide you on the key issues. You may wish to edit, merge or remove these sub-headings when you have finished drafting. In particular, you may wish to delete the entire SWOT analysis from the final plan. Use PlanWare’s free Online Strategic Planner to help you develop this section. Limit this section to two or absolute maximum of three pages. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
3.1. Objectives
TechActions objectives are to : 1. Provide marketing, sales, and distribution, advice and support for technology companies wishing to enter Asia Pacific. 2. To work with these companies in relocating their production to Asia Pacific.
3.2. Mission
To provide a one stop shop for all manufacturing and production consultancy services.
3.3. SWOTs
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Internal Strengths: • • Opportunities: • • External
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Weaknesses: • • Threats: • •
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3.4. Strategies
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3.5. Goals/Targets
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4. Present Status
See the Free-Plan Guide for suggestions. The suggested sub-headings below may not be fully appropriate for a start up – modify or delete them as appropriate. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
4.1. Background
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4.2. Progress to Date
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4.2.1. Sales & Marketing
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Table X – Sales Analysis (20XX-20XX) Years to end xxMonth: Product AA Product BB Product CC Total sales Growth rate ( per year) N/a 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000)
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4.2.2. Operations & Management
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4.2.3. R&D
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Project Date Started Projected Finish Date % Completed Main Resources Expenditure to Date ($000)
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4.2.4. Finances
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4.2.5. Other Developments
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5. Product/Service Descriptions
Edit the heading above to make it more relevant to your offering(s). See the Free-Plan Guide for suggestions. Consider placing detailed material in an appendix and summarizing it here. Edit the main heading above to increase its relevance to your business e.g. delete word service if you offer products. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
5.1. General Descriptions
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5.2. Key Features
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5.3. Main Benefits
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5.4. Pricing Plans
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5.5. Competitors’ Offerings
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5.6. Competitive Assessment
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6. Profiles of Target Markets
Edit the heading above to make it more appropriate to your business. See the Free-Plan Guide for suggestions. Modify or delete sub-headings as appropriate. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
6.1. General Background
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6.1.1. Market 1
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6.1.2. Market 2
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6.2. Sizes, Segments & Trends
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Key Segments Segment A Segment B Segment C Other segments Total market 20XX ($m) 20XX ($m) 20XX ($m) 20XX ($m)
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6.3. Review of Competition
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6.4. Customers/Users
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6.5. Medium-Term Projections
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Key Segments Segment A Segment B Segment C Other segments Total market 20XX ($m) 20XX ($m) 20XX ($m) 20XX ($m)
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6.6. Review of Market Potential
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7. Marketing Strategies, Sales Plans & Projections
See the Free-Plan Guide for suggestions. Modify or delete sub-headings as appropriate. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
7.1. Key Marketing Strategies
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7.2. Marketing/Sales Plans & Resources
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7.3. Marketing/Sales Expense Projections
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Years to end xxMonth: Head count - marketing staff Head count - sales staff Head count - total marketing & sales Average payroll cost/person ($000) Total payroll cost ($000) Travel & subsistence expenses ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Total payroll & expenses ($000) 20XX 20XX 20XX 20XX
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7.4. Sales Forecasts
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Years to end xxMonth: Key Offering/Market #1 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #2 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #3 - Sales volumes - Selling prices Total Sales ($000) Combined total sales ($000) 20XX 20XX 20XX 20XX
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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7.5. Market Share Projections
Xxx
7.6. Worst Case Scenario
Xxx
Years to end xxMonth: Key Offering/Market #1 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #2 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #3 - Sales volumes - Selling prices Total Sales ($000) Combined total sales ($000) 20XX 20XX 20XX 20XX
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8. Technology and R&D
Delete this heading and section if not relevant. See the Free-Plan Guide for suggestions. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
8.1. Overview of Technology
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8.2. R&D Plans
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Title Description Star Finis t h Date Date Remarks Priority/ Sequence
Xxx
8.3. R&D Resources
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Title Key Resources Internal External (man years) (man years) Projected Cost ($000)
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Years to end xxMonth: Head count - Project #1 Head count - Project #2 ........ Total head count 20XX 20XX 20XX 20XX
Xxx
Years to end xxMonth: Head count - Grade A Head count - Grade B ........ Total head count 20XX 20XX 20XX 20XX
Xxx
Payroll 20XX Cost ($000) Years to end xxMonth: ($000/per son) Payroll cost - Grade A Payroll cost - Grade B ........ Total payroll cost 20XX ($000) 20XX ($000) 20XX ($000)
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8.4. R&D Expense Projections
Xxx
Years to end xxMonth: Key Project #1 - Internal payroll - External consultancy - Other expenses Total - Key Project #1 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000)
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Key Project #2 - Internal payroll - External consultancy - Other expenses Total - Key Project #2 Key Project #3 - Internal payroll - External consultancy - Other expenses Total - Key Project #3 Total R&D payroll & expenses ($000)
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9. Operational Plans
Modify the heading above to reflect your business’s activities e.g. changes to Manufacturing Plans, Retailing Plans, Distribution Plans etc.. See the Free-Plan Guide for suggestions. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
9.1. Locations & Facilities
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Description of Premises Address Take Floor Out Area (Y/N)? Main In-store Facilities Owned or Leased?
Xxx
9.2. Operating Methods/Procedures
Xxx
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
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9.3. Capital Expenditure Projections
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Years to end xxMonth: Project #1 Project #2 Project #3 Total Capital Expenditure 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000)
Years to end xxMonth: New equity New Loans Internal Cash Flow Total Capital Expenditure
20XX ($000)
20XX ($000)
20XX ($000)
20XX ($000)
Xxx
9.4. Operating Cost Projections
Xxx
9.4.1. Purchases & Materials
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9.4.2. Direct Labor
Xxx
Years to end xxMonth: Head count - Direct production Head count - Indirect production Head count - Maintenance Head count - Utilities Head count - Quality Head count - Warehousing 20XX 20XX 20XX 20XX
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Head count - Transport Head count - Supervision Head count - Management Total head count Total production (000 units/year) Output/person (Units)
Xxx
Payroll 20XX Cost ($000) Years to end xxMonth: ($000/per son) Direct production Indirect production Maintenance Utilities Quality Warehousing Transport Supervision Management Total payroll cost Total production (000 units/year) Payroll cost/Unit ($) 20XX ($000) 20XX ($000) 20XX ($000)
Xxx
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This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
9.4.3. Other Direct/Variable Costs
Xxx
9.4.4. Total & Unit Costs
Xxx
Years to end xxMonth: Sales projections (units) Sales projections ($000) Materials & bought-in components (or cost of goods for resale) ($000) Direct labor ($000) Other direct costs ($000) Total direct cost ($000) Average direct cost per unit ($) Average selling price ($/unit) Average direct cost as % average selling price 20XX 20XX 20XX 20XX
Xxx
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Business Plan - Strictly Confidential
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
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10. Management & Administration
See the Free-Plan Guide for suggestions. Modify or delete sub-headings as appropriate. Consider placing detailed material in an appendix and summarizing it here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
10.1.
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Management Structure
10.2.
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Key Management Profiles
10.3.
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Administration & Systems
10.4.
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Head Count Projections
Years to end xxMonth: Head count - Reception Head count - Clerical Head count - Accounts Head count - IT Head count - Security Head count - Middle management Head count - Senior management Total head count 20XX 20XX 20XX 20XX
Xxx
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Payroll 20XX Cost ($000) Years to end xxMonth: ($000/per son) Reception Clerical Accounts IT Security Middle management Senior management Total payroll cost 20XX ($000) 20XX ($000) 20XX ($000)
Xxx
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
10.5.
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Overhead Expense Projections
Years to end xxMonth: 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000)
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Total payroll cost Overhead cost #1 Overhead cost #2 ................ Total overhead cost
Xxx
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
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Business Plan - Strictly Confidential
This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
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11. Financial Projections
See the Free-Plan Guide for suggestions. Place all detailed tables and analyses in appendices and confine this section to summarizing the key assumptions and results – make use of simple tables and charts. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
11.1.
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Key Assumptions
11.2.
Xxx
Income (P&L) Projections
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
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Business Plan - Strictly Confidential
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
11.3.
Xxx
Cash Flow Projections
This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
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Business Plan - Strictly Confidential
Xxx
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
11.4.
Xxx
Balance Sheet Projections
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Business Plan - Strictly Confidential
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
11.5.
Xxx
Ratio Analyses
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.
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It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
11.6.
Xxx
Sensitivity Analyses
SENSITIVITY ANALYSIS FACTORS REPORT
Months for First Year: % Incr(+) or decr (-) sales volumes % Incr(+) or decr (-) selling prices % Incr(+) or decr (-) matl/goods costs % Incr(+) or decr (-) overhead exs Quarters for Three/Five* Years: % Incr(+) or decr (-) sales volumes % Incr(+) or decr (-) selling prices % Incr(+) or decr (-) matl/goods costs % Incr(+) or decr (-) overhead exs Feb ->> ->> ->> ->> 1 Qtr ->> ->> ->> ->> 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to the projected income statements, cashflows and balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
11.7.
Xxx
Overall Assessment
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12. Funding
Delete this heading and section if not relevant. See the Free-Plan Guide for suggestions. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
12.1.
Xxx
Funding Requirements
12.2.
Xxx
Funding Proposals
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13. Implementation
See the Free-Plan Guide for suggestions. Consider placing detailed material in an appendix and summarizing here. To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the “Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
13.1.
Xxx
First Year
Month 1 2 3 4 5 6 7 8 9 10 11 12
Key Task 1 ######## ####### Key Task 2 ######## ####### ######## ####### ######## ####### ####################### ################# ### ### #
Key Task 3
Key Task 4
Key Task 5
Key Task 6
…… …… ……
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13.2.
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Subsequent Years
13.3.
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Contingency Plans
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14. Conclusion
See the Free-Plan Guide for suggestions. Go back to the Summary section and only write it when you are fully satisfied with all the plan’s detail. Refer to the Business Plan Checklist.
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Appendix - XX >> Enter Title of Appendix Here <<
Use the above “Appendix” style for each appendix you include with your plan. Replace XX with the appendix number. See the list of appendices towards the front of the Free-Plan Template for suggestions on possible appendices and their content. If the appendices are bulky, consider binding them into a separate volume.
Heading inside an Appendix
Use the above “Appendix heading” style to insert sub-headings inside an appendix.
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