Hilton

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the chain makes "meaningful regional differentiation" to its brands while operating in any country. "We retain the DNA of the brand but adapt to particular market conditions. This has been done with two of our mid-market brands, Hilton Garden Inn and Hampton by Hilton." "mass-customization" — offering customized experience to a large number of guests and technologically enhanced stay experience — as the biggest growing trend in the global hospitality industry Hilton has pioneered doublebrand development. Its Hilton and DoubleTree hotels stand side by side in Mayur Vihar in East Delhi. "Both are catering to different markets," says Rajesh Punjabi, Vice President (Development) at Hilton Hotels. "Our Hilton brand is a notch higher than DoubleTree in terms of price. The idea is to attract two customer segments in the same locality." In India, the company operates hotels under the upscale ‘Hilton’ brand, ‘Hilton Garden Inn’ (mid-market), ‘DoubleTree by Hilton’ (contemporary upscale and full-service ) and the newly introduced ‘Hampton’ (mid-priced). HILTON  Hilton hotels brand is the flagship brand of the company and one of the largest hotel brands in the world  Notch higher than Double Tree in terms of price  Hilton retreat and Spa in Shillim  4 hotels

DOUBLE TREE  an upscale, full service brand  upscale travel accommodation for business as well as leisure travellers  DoubleTree by Hilton’s signature service culture- CARE- Creating a Rewarding Experience.

 wired and wireless Internet access, LCD television, media hub, electronic safe, refrigerated private bar, tea and coffee making facility and iPod docking station with alarm clock. Additional onsite amenities include 24-hour in-room dining, laundry, concierge and travel desk services.  4 hotels

Garden Inn

 Mid-market  3 hotels

Hampton  1 hotel in Ba

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