History of Communication History

1
The History of Communication History
Peter Simonson, Janice Peck, Robert T. Cra
ig,
and John P. Jackson, Jr.

Communication history is at once a ness field and
a very old practice. Whether we emphasize the
former or the latter depends on how we define
“communication history.” On the one hand,
if we
define it as a fully conceptualized, collectively self-aw
are field gathered under the sign “commu
nication history.” then we would have to say that
it is a formation still coming into being—h
ope
fully nudged along by this Handbook, which brings
together scattered impulses that have been
gathering force since the l970s. On the other
hand, we can conceive communication history
in
more spacious terms, understanding it as written
, spoken, or other mediated representations
of
signifying esents and practices in the past. From
this perspective, every culture has at least some
analogue to communication history—e.g.. declara
tions from the gods or words from the leaders
of earlier generations passed down through oral
modes and traditions. In traditional societies
these acts of remembering were not conceived of
as history. nor were the practices understood
as
“communication,” so the analogy is imperfect.
Nonetheless, the scope of communication history
potentially reaches out toward the history of human
ity writ large.
As a way of narrating the history and pre-his
torv of a self-aware scholarly field still being
horn, we will rein in the potentially universalizing
breadth and focus on a discrete set of tributar
ies that feed communication history as concei
ved in this volume, The headwaters for the
main
streams lie in the eighteenth aid nineteenth
centuries, when philosophers, professors of rhetori
c.
h’storians, philologists, political economists,
anthropologists, and sociologists variously cast
at
tention to language and modes of social commu
nication in long historical perspective. Out
of
their writings. “communication” emerged as
an increasingl\ important idea for making sense
of the development and organization of knowle
dge, society. political life, and individual selves.
Referencing a world of both signs and symbo
ls. as well a material technologies and modes
of transportation, communication was a spacio
us term that could do a great deal of theoret
ical
work—and whose history was thought to be
both valuable in its own right and capable of rev
cal
Ing important dimensions of the present.
Though it has a long prehistorv. as late as 1991
Michael Schudson could declare that the
“writing of communication history is woefully
underdeveloped” (175). Two decades later, that
claim is less true. Historical writing on com
munication has developed considerably’ since
then
in volume and quality, such that a number
of areas within it now have a solid and growin
g
cor
pus of first-rate research. This volume seeks
to simultaneously document and contribute
to
that
development.

13

14

PETER SIMOON, AM(E PECL ROBERT iCRIC. TN[) lOOT P CKSORJR.

I•hi, cipter traces the history and prehitor of cnuinication histoi We understand our
ubje-t in four partia1I overlapping w a s as: ( I > writing ahom ()1IIili1?ii((i11()I Iiito,v explcitIy
named as such—a relatisely small body of ‘. ork that dates hack to the 1 970s: (2) historical writ
no about coniiiiunicatum thus named. a line 0f ork that runs ifoili speculati\ e phi osophical his
tories of the eighteenth entur\ to the present and ranges in focus from s’s eping metanarratises
ro highly focused empirical tudes. 3) hi’torical \x rlting about practices 2 tennotogics like
rhetoric. joumalisni. and particular media, not explicitly organized under the sian ot OOI11OZ1OZILd
don, but clearly addressing eommunjcatise phenomena—a focus that takes us bak t the ancient
world and reaches out to a heterogeneous family of scholarly literatures: (4) histoi 3. a/h in/mined
theoretical writings about communication that have exercised considerable influence on coinmu
nication studies writ large. The first to are the core foci of this chapter. The third supplements
that core and articulates with more extensive discussions in other chapters of the Handbook. And
the fourth is intended to draw attention to historicist impulses in the field of communication ‘rs a
whole thus holstering a subsidiary aim of the volume—namely to encourage more historically
informed thinking in communication study that is not primarily historical in focus.
The account here proceeds mostly chronologically, calling attention to different traditions.
intellectual styles, disciplinar origins, and contemporary families of communication history. and
is thus more intellectual than social, cultural, political, institutional, or technological, reflecting
our belief in the usefulness of intellectual history as a genealogical and cartographic tool. But se
might supplement that story ss ith two additional ways to think about the history of communica
tion history and to emplot our map of the field: s ia the media used for representing the communi
cati\e past and those that dominated the societies from which it emerged: and via the ideological
orientations that hase guided it. We briefly sketch those plot lines, which se episodically mark
in the remainder of our essay.
We can talk about oral. chirographic ihandssrittent. print, broadcast, and digital eras and
traditions of communication history. To operate with a broad brush, ancient and traditional oral
societies pass on savings. speeches.. and communicative events from the ancestors and gods.
and in so doing variably make those words and events timelessly present or narrate a collective
past that morally orients the group. Religious and humanistic handwriting cultures then gave
the communicative past a new kind of durability and, in some cases, permanence. providing the
basis for what a later era would deem “civilization” as against the mere “culture” of peoples with
out literatures. The great religions of the world—Confucianism, Hinduism, Judaism, Buddhism
Taoism, Christianity, and Islam—all include sacred or central texts that originated and flour
ished in scribal cultures and that contain representations of the communicative past that we can
call proto-communication history The speeches of notable Greek and Roman orators were also
represented and preserved through scroll, parchment, and other technologies, thus establishing
the foundation for the classic stream of humanist communication history. From the Renaissance
through the twentieth century. print was the main home for communication history, which from
the scs enteenth century forward established itself as a discourse, scholarly endeavoi’, and. cventu—
all. an institutionalizing field of studs. Operating tinder a number of different names and disci—
plinarv formations. communication history accelerated as a practice during the nationally-based
hmoadcast age. from the I 920s into the l9SOs. when print remained the dominant medium foir
representing and disseminating communication histor. and print based archives supplemented
h\ celluloid and tape—recorded programming) ss crc its gold-standard e identiary base. The digi—
tal entered the ,cene in the I 980s and ‘90s, as the broadcast age gave way to media segmentation.
globalization. and the Internet. In this latest epoch. communication history has begun to organize
itself as a collectielv self—conscious field. communication history has been composed and dis—
senminated for ugh electronic means. and digital archives has e created what Andreas F’ickers
chapter 13 this \ollinle) aptly calls an “age of abundance’’ for cluing communication history.
‘

1 HE HISTORY OF COMMUNICATION HISTORY

15

Overlaying the media-based story. and ssorking with equally broad strokes. the ideologi
cal metanarrative of comrnumcation history runs something like this. The proto-communication
histories of traditional oral and chirographic cultures were inseparable from the metaphysical
cosmologies from which they drew sustenance and legitimacy—something that remains true in
the print and digital scriptures of the world’s great religions. Civic humanism. meanwhile. tin
dcrss rote communication history in the oratorical—rhetorical ti’adition that stretched from Greek
antiquit into the entieth century. o. here great speakers and speeches from the past were taken
as templates for civic s irtue. citizenship, and the oratorical eioqLience through which they were
expressed. For civic humanist communication history, the past is paradigmatically cast as a moral
touchstone for a society that has fallen away from its virtues and civic community. Chic humanist
sensibilities often informed the liberal histories that began emerging in the seventeenth and eigh
teenth centuries and dominated the age of print-based communication history. If civic humanists
were susceptible to narratives of decline, liberal communication history has been marked by tales
of progress—often with communication and media as engines for progressive social and political
change. One strand of it has been criticized as “Whig history.” emphasizing inevitable progress
based on heroic individual efforts and effectively feeding the conceits of the present. In contrast,
the critical tradition since Marx—when it has managed to overcome its suspicion that commu
nication is a mere epiphenomenon to the real material processes of society—has rejected both
the civic humanist valorization of a virtuous past and the liberal tale of Whiggish progress. while
maintaining hopes for a better future. It has featured struggle, power. and the social deformations
of both past and present as central categories for communication history. paradigmatieally cast as
critical social praxis that can orient present and future struggles for justice. Conservatism comes
in several varieties, but in its anti-modern guise it can result in communication histories that look
hack more or less nostalgically to oral cultures and the spoken word (a sensibility also found in
romantically-inflected communication history). Finally, over the last several decades, feminist,
postcolonial. critical race. and queer politics have shaped the writing of communication history.
variably driven bx efforts to recover previously’ marginalized voices and experiences from the
past: to critically interrogate their exclusion, domination, and resistance: and to work toward
emancipation, empowerment. and continuing critical intervention in the present (compare the
ideological mapping in Curran 2002, 2009).
Before proceeding, a few caveats are in order, Although our chapter includes a great deal. it
leaves out even more. After a global feint toward ancient traditions of proto-communication his
tory, the focus narrows to Europe and North America. Overall in the chapter, the United States,
Great Britain, Germany, France, and Canada receive the vast majority of our attention, with the
Anglophone world overrepresented. Histories from other regions of the world receive far less
coverage, though we have tried to include a few landmark historical works as a promissory note
toward future versions of this chapter that would go further in narrating the global trajectory of
communication history. While we call attention to professional disciplines, schools, and profes
sors and their students, we could have gone further in those sociological directions. And we have
not included in this chapter historical work on film and music, which are well-cosered in their
own literatures.
We have organized our story chronologically, reaching across national borders as much as
we can, and cutting across general (or what Schudson [1991] called “macro” histories of corn
munication and literature focusing on more specific topics, media. and social practices. We begin
with a brief glance toward the proto-communication history manifest in the European rhetori
cal tradition and ancient religious texts from around the world before turning to the discovery
of “communication” in seventeenth- and eighteenth-century England and France and the dawn
of historical writing on the subject. From there. we move through nineteenth-century political
economy, sociology’. anthropology, and newspaper science (Zeitungwi.5selmschuft) in Germany,

16

PETER S1MONSON. JANICE PECK. ROBERT T. CRAIG, AND JOHN P. JACKSON. JR.

France, the UK, and the United States. The story lines multiply in the twentieth century across the
disciplines of sociology, anthropology, journalism, history, political science, literature, classics,
and—starting in the I 940s—the new field of communication. The final sections of the chapter
map some of the explosion of historical work since the 1970s and the institutionalization of corn
munication and media history as academic fields. We end by noting a few contemporary trends
and making a briet call for future work iii the field.

ANCIENT AND MODERN PRECURSORS OF COMMUNICATION HISTORY
Though historical writing about “communication” thus named did not emerge before the seven
teenth century, we can talk about prehistories of communication history that extended back to
antiquity. One influential stream ran through the Greco-Latin rhetorical tradition—distinctive in
world history for treating speech as an independent art that could be taught separately from ethics.
politics, or sacred learning (Kennedy 1999>. Rhetoric twhich functionally served as the term for
“communication” in Anglophone uniersity cumcula from the eighteenth into the early twentieth
century enmeshed itself with history in multiple ways. As Jan Swearingen reminds us in chapter
5, this solume, not only was history traditionally conceived as a rhetorical genre—designed to
educate, morally instruct, and cultivate “the civic S irtues necessary to create coherent societies”—
but it was also brimming with speeches purported to have been delivered by the protagonists and
their opponents in the past. Taking his cues from the Homeric epics, Herodotus (whom Cicero
called the “father of historv”i represented the speeches of Persians and Greeks and “helped to
establish speech as a canonical element of classical historiography” Woodman 2001. 339). While
the dubious facticity of these representations makes this genre of history writing very different
from its modern Sariants. we can read them as early efforts to depict significant communication
events of the past for the rhetorical purposes of a present. Arising from cultures that deeply valued
the spoken word, these “historical” speeches broadly complemented the preserved oratorical texts
of Greek and Roman orators like Demosthenes, Socrates, Cicero, and many others—all of which
provided educational materials for the boys who studied, translated, and imitated them as part
ot the rhetorical training that periodically lay at the core of a Western liberal education into the
nineteenth century. From our current conceptual horizons, we can retroactively redescribe these
representations and preservations of speeches as species of communication history before its time.
Nor were representations of past speeches conlined to the Western humanist rhetorical tradi
tion. Indeed, the central texts of the world’s great religious traditions include depictions of past
communication events—speeches or dialogues emanating from humans or involving God or the
gods. This is true in different ways of the Bhagavad Gita, the Ana/ects of Confucius, the Mencius,
the Hebrew Bible, the Christian New Testament, the Koran, and a range of the classic Buddhist
writings among other sacred texts.,All depict speech that occurred in the past. manifest within liv
ing traditions of interpretation and belief that recognize their continuing povver to communicate
to audiences in the present. Robert Olier’s excellent but largely forgotten minor classic, C’o,ii
inunicatwil and Culture in Ancient India and China (1971). a pioneering work in comparative
historical communication study, dran, upon ancient Hindu, Buddhist. and Confucian texts “to
depict the manner of talk” in South and East Asia (see also Chen et al., chapter 28, this volume).
From Mesoamerica, one could turn to the Mayan Popul Vuh (Spence I 908), a body of orally
transmitted narratives of origins, traditions, and history that, after the devastation of Mayan cul
ture following the Spanish conquest, was written down by an anonymous Guatemalan Indian in
the mid-sixteenth century. The poetry of Nezahualcoyotl in pre-Columbian Mexico is another
example of the use of the spoken word to recount the “enigmas of man on earth, the beyond and

THE HISTORY OF COMMUNICATION HISTORY

17

the Gods” (Lefin-Portilla 1992, 70). Deemed el rey J?oeta (the poet king), Nezahualcoyotl was a
fifteenth century ruler during what would be labeled Texcoco’s “Golden Age,” when it flourished
as a center of learning, arts and law, and poetry was a preferred form of expression, much as it
was in preSocratic Greece. Indeed, eighteenth-century Spanish historian Francisco Javier Clavi
cr0 1>780 81) termed Texcoco the “Athens of Anáhuac and Nezahualcovotl the Solon of those
peoples” qtd. in RodrIguez 1998. 16) As with the Popul Vuh. the words of these pre-Aztec sages
a eie preserved through the native oral tradition and \S ritten down, post—Conquest, in the sixteenth
century (see also Romano. chapter 23, this volume). All of these examples can he read as special
SOrts of ‘communication history” revolving around representations of the spoken word, stretch
ing back millennia, and continuing to animate interpretive and communicative practices today.

The Rise of “Communication” in the Seventeenth and Eighteenth Centuries
in the seventeenth and eighteenth centuries. “communication” became an important keyword in
English. French, and Scottish philosophical discourses, and came to link itself with hfi.torical
narratises as well, It was infonned by and contributed to earlx modern liberalism, Enlightenment
ideologies of progis, and civic republican communitarian thought. It arose in the contexts of
eligious disputes among Protestants and Catholics; European colonization of Africa, the Amen
as, and India: the birth of modern science; and the increasing spread of people, writing, images,
and broader systems of transportation and communicative exchange around the globe (see Matdart 1996). John Locke made ‘communication” an important concept in his hugely influential
Es say Concer,un’ Human LTndersranding U 690). where it captured the v, ay s of transmitting
deas from one mind to the next through ssords and helped underssrite some of the tenets of
liberal individualism (Peters 1989). The idea also found a place in the writings of the giants of
seventeenth-century English science including Francis Bacon. Sir Isaac Newton. John Glanvill.
and John Wilkins (Heyer 1988; Peters 1989, 1999: Guillory 2010). Communication stood for
transparency and clarity, in contradistinction to the perceived obscLlrity of both Ciceronian elo
quence and Catholic tradition, and came to serve as an ideal for the open sharing of science and
eason alike (see Leach, chapter 16. this solume). Meanwhile, operating in different discursive
space. the first doctoral dissertation on newspapers appeared in Germans in 1690. and included
several sections devoted to tracing the historical roots of the newspaper back to ancient Greece
and Rome (Atwood and de Beer 2001
The communication idea received considerable attention in the French and Scottish En
lightenments. anchoring a broader array of thinking and research about the nature and historical
development of language. media, and civilization writ large. We see this in the great French En
usciopédie, whose introductory Discours Préliminaire casts “communication” as a fundamental
process in the historical organization of human society (D’Alembert [17511 1995: also Darnton
1979: arid Blorn 2005). This speculative or conjectural history of civilization trailed a longer
iradition dating hack at least to the Antidosis of isocrates t436—338 netu. which cast loç’os in
analogous terms as the engine of human society. Among the philosophers, communication was
often connected with ideas of mediation, which also appeared with increasing frequency and
helped power the Enlightenment as a movement (Siskin and Warner 2010). The idea connected
elf to ideologies of human progress, mapped onto the development of language, gesture, writ
rig, and print o\er time—”part of an inevitable unfolding sequence of human history,” as one
historian has put it (McDowell 2010, 244: see also Heyer 1988; Mattelart 1996). It played a
role in ideological sorting mechanisms that distinguished “civilization” from so-called primitive
peoples without writing systems, a distinction found in both ethnographic accounts of colonized
peoples and literary attempts to preserve Scottish highland ballads and other products of what

18

PFTFR SIMONSON. JANI(’E PECK. ROBERI T. CRAiG. AD JOHN P JkCKSON JR.

11W HISTORY OF COMMUNICATION HISTORY

were being recognized as “oral traditions” iMcDowell, 2010). a sentiment found in anti-modern
appreciations of orality expressed by future generations as well.
Historical narratives were prominent in thinking about language and communication in other
thinkers of the French Enlightenment as well—Condillac. Condorcet. Turgot. and Rousseau.
for instance—but also in Giamhattisa Vico’s writings in Italy and Lord Monboddo and Dugaid
Stewart in Scotland tHeyer i9%8: Siskin and Warner 2010. Phiiosophicaii oeaking. Condillac
[ l 746] 200i chalieneed Ljckc’s understanding and argued that speech and words are the ourcc
of mental life and knowledge, not vice versa, opening an early route toward the idea that com
munication helps constitute human worlds—an intellectual precursor to contcmporary theories
that has been unjustly neglected, and one echoed among Scots like Stewart and Thomas Reid
(see Broadie 2005). Out of the Enlightenment, then, we see the modern origins of grander narra
tives )f communication in history, fueling more-or-less ethnocentric progress tales of civilization
and its media, and underwriting a reform-minded and forward-looking liberal politics with both
individualistic and communitarian iterations

Communtcation and History in the Nineteenth Century
A range of influential figures would extend the grander liberal progress narrative in the nine
teenth century. working it out through philosophy as well as the emergent disciplines of politi
cal econom, sociology, and anthropology. Some modulated the progress tale with ambivalence
about the state of reading. print media, and actually existing public life in the present moment.
John Stuart Mill’s Cii’ilication (1 836). for instance, continued the Enlightenment sorting of sm
ages and slaves as cultural Others against which to define civilized peoples who had progressed
through social cooperation. “the diffusion of reading. and the increase of the facilities of human
intercourse” toward a democracy in which social intelligence was spread from the elites to the
masses. That teleology, which for Mill issued in “the greatest ever recorded” social progress in
history, also led to a present corrupted by “arts for attracting public attention,” newly literate
masses with little interest in “the highest and most valuable order of hooks.,” and questions about
their preparation to help govern through public opinion—the communicative medium par evcel
lence for liberal democracy (Mill [1836] 1977, np; see Butsch, chapter 4 this volume).
“Communication” was a standard term in nineteenth-century political economy, where it
typically meant transportation and other kinds of material contact and exchange, initiating a tra
dit on of communication history that would be among the most prominent into the twenty-first
century. most famously through the Canadian Harold Innis (1894 1952, about whom more be
low). Operating in a context of major technological and systemic developments in transportation
in Europe and the United States. nineteenth-century political economists yoked communications
in this sense to progress as well. Mill’s Principles of Political Economy (1848) was one such
example. making the case that transport and commercial commerce were also powerful engines
of historical development, the latter making up “the far greater part of the communication which
takes place between civilized nations, Such communication has always been, and is peculiarly in
the present age. one of the primary sources ofprogress” Mill [1848j 1909. paragraph 111.17.14:
see also Mattelart 1996, 58—flU). Mill’s attention was primarily contemporar. but German histor
cal economists like Karl Knies turned their attention to the recent and more distant past. writing
hooks in the I 850s on the railroads and telegraph and reflecting more generally on the esolution
of economy and society (Hardt 2001).
Political economy linked up with and gave rise to the new science of sociology. which often
siewed society through the organic metaphor of a collective body held together by communica
tion (in all its senses) as a coordinating mechanism. These theories, too. relied upon implicit
-

19

and explicit accounts of communication in history and across different kinds of society’—as in
Herbert Spencer’s iniluential Pi’iiiL’!plc.s ofSociologi’ ( I 882 1. where communication is part of a
“regulating system” whose complexity varies across “primitive” and “cix ilized” societies (Mat
telart 1996). Albert Schäffle’s Ban and Leben des socialen Kthpers (Structure and Lifi’ of the
Social Body: 4 oiumes, 1875—1879) simiIuIy conceived a societal nerve sYstem constituted by
systems of transport, networks of communication, and mechanisms of cultural storage and crossgenerational transmission. His, too, was a progressixe tale of progress, aiming (‘or him toward a
harmonious socialist state, but requiring reform of press and other social organs in the meantime
tReinert 2010; Hardt 2001).
Like his today better-known countryman, Ferdinand Tdnnies, Schi’ffle also sketched the his
torical development of the public as an alternative social regulator IC) religious institutions and
tradition, and fundamentally connected to newspapers and reading (Hardt 2001). This would
he a theme influentially pursued late in the century by the French sociologist Gabriel Tarde
([1898] 1969), who saw reading and conversation as the communicative practices underlying
a distinctly modern public (see Butsch, Burke, chapter 4 and 6. this volume), and casting brief
framing attention toward the history of communication, Influenced by Schhffle, the American
sociologist Charles Horton Cooley launched his lifelong study of communication from political
economy, yoking narratives of the historical development of media and public opinion to liberal
and social democratic progress and the capacity for continued reform of the lai’ger moral com
munity (Simonson 1996. 2010). Meanwhile, in the 1870s and ‘XOs. Edward Tlor in England
and David Lewis Morgan in the United States launched a lasting anthropological variation on
grander communication history organized around communicative modes like gesture. speech.
image. and writing, emphasizing on ancient and traditional more than modern Western cultures
(Heyer l988kAcross political economy. sociology, and anthropology, then, the last half of the
nineteenth century’ saw the continuation of grander. macro—level thinking about communication
in history that fed both diachronic metanan’atives of civilizational progress and svnchronic com
parisons with “lesser-developed” peoples elsewhere in the world.
in addition to this grander style of communication history. often (though not always) con
ducted in a speculative manner, the nineteenth century also witnessed the rise of more specitic.
empirically grounded studies of printing, printing, books, newspapers, oratory and rhetoric, post
al systems, telegraphs, railroads, transportation routes, and related communicative phenomena.
In the United States, Isaiah Thomas published his groundbreaking History qf Printing in America
‘n 1810, which, as Ron and Mary Zboray note in this volume (chapter 9), “set the historiographi
cal course of separating discussions of book and newspaper publishing, while cataloguing pci
sonalities and firms:’ the latter representing an “anecdotal tradition” of history that continued in
Frederic Hudson’s Journalism in the United State.s (1873) and was appropriated by American
ournalism schools in the first decades of the twentieth century. From its earliest iterations for
ward. U.S. journalism history would emphasize “the triumph of democratic government anti
reedom of the press” (Barnhurst and Nerone 2009, 20).
National histories of journalism appeared in Europe in the second hall’ of the nineteenth
century as is eli. In France, Leonard Gallois’ His’toire des Journauv ci tie Journalisres de In Rei’o
Intone Francai,se. 1789—1796 (History ot iVeie’spapers and .Jouc’nalisi.r of the French Ree’olution,
1789-4796 1845—46] 2010). Louis Eugene Hatin’s Histoii’e Po/ilique et Litteraire de Ia P,’eve
en France (Political acid Lite,’arv History of the Press’ in France 1859—64j 2010>, Henri Avenel’s
Heito,re (IC Ia Press Francai.se Depuis 1789 Jets qu ‘it nos fours (History oft/ce Frem’h P;’es.s from
1789 to the Present Das 1900). and Eugene Tavernier’s Die Joui’nalis’,ne: Son Histoire. Son Rd/c
PoInt qice et Religieux Liournalicni: Its His’rorit Its Political and Reli’ious Role. 1902> estab
lihed a baseline of knowledge. B the I 890s. university courses, including those at the Catholic

20

PFTFR SIMONSON, JANI( F PFCK, ROBERT T. CRAIG, AND JOHN P. JACKSON JR

LJmcersity in Lille (Oberholtzer 1896), were being offered on great jobrnalists and publicists of
the past. In England, Alexander Andrews’ The History of British Journalism ([18591 1998) and
H. R. Fox-Bourne’s English Newspapers ([18871 1998) catalogued publications, noted the ac
complishments of prominent editors and publishers, and cast newspapers as agents of political
progress (K. Williams 2010, 2); and George Carslake Thompson conducted a careful study of the
ecent past in Public Opunon and Lord Beaconsfield, 1875 1880 (2 sols. 1886), which Harold
Lasswell would call a “pioneer effort to deal exhaustively with language in Jrculation through
time in connection with world politics” (Lasswell, Casey, and Smith 1935, 195). In Germany,
the political economist Karl BUcher began writing about the newspaper in the I 890s and by the
l9lOs was leading the way in the establishment of newspaper science (Zeitungwiscenschaft),
writing and teaching courses in the history, statistics, and economic organization of the news
paper system (Hardt 2001: Pietilk 2005; Lang 1996). At the Unisersity of Heidelberg in 1895,
a course was offered on “The History of the Press and Journalism in Germany,” reportedly the
first of its kind in that country (Oberholtzer 1896). BOcher’s Industrial Evolution (1901), which
included a chapter on the historical development of journalism, blended elemencs of grandcr
political economic narrative with focused historical attention on one media institution. Over the
next two decades, he would write a number of studies that made him one of the pioneers of press
history in Germany.
Other media, old and new, also came in for specific historical treatment in the late nine
teenth century. The French historian Jules Fleury Champfleury (1867, 1885) published histories
of ancient and modern caricatures and press illustrations. Isaac Taylor published his landmark
history of writing. The Alphabet (1883), and M. Philippe Berger followed suit with his Histoire
de l’écriture dans l’antiquité (History of Writing in Antiquit’; 1892). Soon after, Lorenio Sears
(1896) and Henry Hardwicke (1896) published histories of oratory that pushed that ancient genre
of communication history forward into a new cultural moment. Declaring “Oratory is the par
ent of liberty” and arguing that free states had the duty of fostering it (v). Hardwicke struck a
chic republican tone that emphasized the need to bring past consmunicathe excellence to bear
on the present. At the end of the nineteenth century, then, liberal progress narratives dominated
the telling of communication’s history, but civic republicanism, socialism, and Catholicism also
ideologically informed the cross-disciplinary practice.

COMMUNICATION HISTORY IN THE TWENTIETH CENTURY
“Communication” would become a central term and concept in the twentieth century (Peters
l999)—one connected with a series of other, related terms that included dialogue, conversation,
inftirmation. propaganda, public opinion, public relations, journalism, media, mass coinmunica
tion, and technology. As they grew in importance in the vocabularies of both scholars and ordi
nary people, such terms also stoked historical thinking and investigation. The increased attention
was driven by a number of factors including the onslaught of propaganda in World War I (see
Mortensen, chapter 19, this volume), the rise of public relations after the war, and accelerating
attention to the questions about the public and public opinion from that point forward, Technol
ogy and new media also played major roles in the emergence of radio broadcasting as the latest
in a series of new electric media dating back to the telegraph in the I 840s. collectively altering
the shape of social communication and the popular arts. and drawing attention to the seeming
revolution in communication technologies (see Peters and Nielsen, chapter 14, this volume).
Print remained the medium through which histories were told, but beginning in the I 920s, they
began to take shape within a new, electronic broadcast age.

THE HISTORY OF COMMUNICATION hISTORY

21

Communication History as Press/Journalism History, 1900—1930s
At the turn of the twentieth century. with the possible exception of political economic histories of
transportation and communications, newspaper and journalism history was the best established
uhfiekl of what we are retroactixely characterizing as “communication history.” Such research
I und conic space within a numbei of disciplinary formations, including U.S and French so
i Aogy, Ge ‘man Zeituncii’issenschaft, and university-based journalism education in othei pro
essionalizing national contexts, Though his attention was primarily contemporary, the French
ociologist Gabriel Tarde (who after 1900 lectured at the College de France) wrote important
and lasting conceptual work on public opinion, corn ersation, and the newspaper as features of
nodern, liberal societies. In the United States, at the University of Michigan, Charles Cooley
similarly cast his sociological theory of communication within a historical narrative about mo
dernity. At the far more influential Unix ersity of Chicago. meanwhile, the sociologist George E.
Vincent began teaching a course entitled “The History and Organization of the American Press”
ir 1903 (Vincent 1905). initiating a tradition that Robert Park and others would energetically
advance in the l920s and ‘30s and contributing to the formation of a sociological paradigm that
cast communication as a fundamental component of society. Park (19231 charted what he called
‘the natural history of the newspaper” oxer time, and, along with students such as Helen McGill
Hughes (1940), brought a broadly evolutionary framework to bear in understanding the relation
ships between news, culture, and society over time. Other sociological research inspired by Park
took up the study of “The Negro Press” (e.g.. Detweiler 1922), often as a way to address what
was known as “the Negro Problem” in the United States (Kerlin 1920: see also Simpson 1936;
Balaji and Crittenden, chapter 21, this volume), Sociologists at Columbia University also studied
news in the 191 Os and ‘2Os, blending early methods of content analysis with studies of institu
tions, opinion, and socialization among other topics, sometimes situating their object of study in
historical perspective—for instance, Malcolm Willey’s (1926) study of the country newspaper
based on his dissertation there.
Running parallel with the sociological studies of the news, newly professionalizing programs
in journalism education and European newspaper science also cast their attention toward the his
tory of the press. In Europe and North America, histoiy was part of journalism curricula, function
ing at once as orientation, legitimating genealogy, guide to contemporary practice, and, for a few,
an object of study in its own right (see Nerone, chapter 10, this xolumc). In the United States,
where the internationally influential Walter Williams founded the first journalism school in 1908
and Columbia opened its School of Journalism four years later, the first journalism history text
book appeared in 1917, a detailed chronology of the press and its major figures (Lee 1917). The
University of Wisconsin’s Willard Bleyer published Main Currents in the History of American
Journalism a decade later, the same year (1927) that his department of journalism became a soonto-be influential school of its own that would go on to sponsor a good deal of historical research.
hleyer wrote the kind of journalism history subsequently rejected by sociologist Alfred McClung
Lee. whose Daily Newspaper in America,’ The Evolution of a Social Ins truinent (1937) argued that
mpcrsonal social forces were far more important than heroic individuals in determining both the
course of histoi’y and shaping the development of newspapers (Galliher and Galliher 1995, 53).
Lee opened his book with the charge that the “great man theory of history” prexalent in existing
accounts of U.S. press history was “scarcely less naive than the savage’s recourse to magical cx
planation” (1937, 1). Lee earned distrust Irons journalism educators, practitioners and publishers.
and his book nexer won wide acceptance in American journalism programs an early indica
tion of tensions that would continue to haunt an educational mission devoted to the dual tasks of
professional training and scholarly research, and in the process shore up paradigm differences

22

P1 I FR SIMONSON JANICE PECK ROBERT T. CRAIG, Y\D JOHN If JACKSON JR

between sociologists and journalism schools. Journalism education would instead look to Frank
Luther Mott’s American Journalism (1941), a voluminous study that followed his three-volume
History ofAmerican Maga.ines (which won the Pulitier Prize in history in 1939) and that through
subsequent editions would be the standard text for U.S. journalism histoiy, later epitomizing what
James Carey (1974) would critiLize as an outdated “Whig model” of press history
In Germany. Fiance and other European countries, humanistic, and to a eser extent, social
centific scholais began to institutionalize studies of the press in universitis, offer courses in
press history. ‘md published hooks and journal articles on the subject. Karl Bucher, who estab
lished the first European institute for press study. the Institut für Zeitungswiccenschafien (Insti
tute for New spaper Science) at the University of Leipzig in 1916. published a series of studies
oi press history (collected in Bücher 1926) and taught courses in the subject. Kurt Baschwitz,
among a relatively few scholars who tried to open the traditionally humanities-oriented Zeitung
ii is senschaft to sociology and psychology in the I 920s (on which, see Averbeck 1999), fled Nazi
Germany in 1935 and began teaching press history at the University of Amsterdam in 1935,
where he became one of the first faculty appointed to the Dutch Institute for the Science of the
Press (begun 1947) and founded one of the first international journals of communication, Ga
eUe. in 1955 (Wieten 2005) In France, meanwhile, press studies took place within faculties of
law; the first reseaich and teaching institute, the Institut de science de Ia presse was founded by
the jurist Fernand Terrou in 1927. and history was part of its curriculum.
A few scholars began breaking out of strictly national narratives and cast their attention in
global directions. The French historian Georges Weill (1934) was among the leaders, publishing
a history of the press in world perspective and treating journalism as part of the general history
of civilization. The Swedish historian Gunnar Bjurman’s Tredje statcmakten (The Third Estate,
1935) and Baschwiti’s Dc krant door al/c tijden (The Press of All Times, 1936) also pushed press
history in global directions as part of an inteiwar moment that also saw historians establishing
bibliographies of international newspapers as invaluable historical sources (Jaryc 1943).
If journalism history often took shape within a narrative of liberal democratic progress
(particularly in the U.S.), interwar propaganda studies drew attention to the darker side of mod
ern communication. Propaganda research emerged in the United States in the I 920s and ‘30s as
a field that cut across academic and public realms of practice (Sproule l997)—a development
svhose German version has recently been told as well (Daniel 2010). Most of this research con
cerned recent or contemporary propaganda, but some looked back further in time, and more at
east set the present in historical relief. The influential US. political scientist Harold Lasswell for
instance, regularly cast his arguments about the contemporary symbolic environment in longer
historical perspective, and history found a small place in his compendious early bibliographies
of propaganda and the new “science of mass communication” (Lasswell, Casey. and Smith 1935’
Smith, Lasswell, and Casey 1946). The historical component of his work only came to fruition
four decades later, though. in the marvelous but mostly ignored three-volume, Propaganda and
(‘onzmunication in Woild History (Lasswell. Lerner, and Speier, eds. 1979—80). From different
intellectual quarters, has Ing fled Germany in the early l930s when Hitler came to power, émigré
Frankfurt School scholars (about which, more below) also turned to propaganda: Theodor Ador
no, in The Psychological Technique of Martin I ut/icr Ihomas’ Radio Addresses ([1943] 2000),
and Leo Lowenthal, in Prophets of Deceit (Lowenthal and Guterman 1949), turned the lens of
critical theory on American culture and communication in historically-grounded studies of the
Depression-era broadcasts, speeches. and writings of right wing demagogues.
Public opinion also came in for historical treatment. No one went further than the German
historian Wilhelm Bauer, whose Die offentliche Meinunç and i/ire ç’eschichtlichen Grundlagen.’
Em lersuclz (Public Opinion and Its Historical Basis: An Essay, 1914) and Die offéntliche Mci
nung in der Wbltgeschichte (Public Opinion in World Histo,y, 1930) traced ideas, representations,

THE HISTORY OF COMMUNICATION HISTORY

23

and practices f publiL opinion from antiquity forward to World War I. Lasswell (1979—1980)
and his co-editors took it as an exemplar of the kind of historical work they were doing in their
three-volume project, and both Jiirgen Habermas ([1962] 1989) and Elisabeth Noelle-Neumann
(1984) incorporated facts from it into their respective historical-cum-theoretical treatments of pub
ic opinion and publicness, but Bauer’s works have unfortunately not been translated into English.
Working with the more recent past. the University of Trieste historian and press researcher Guilia
mo Gaeta (1938) helped launch an illustrious career with a study of public opinion propaganda,
and the press during World War I. In the United States, classic theoretical and empirical work on
public opinion often gave at least brief orienting narratives casting their subject in longer his
torical relief—from Walter Lippmann’s Public Opinion (1922) and John Dewey’s Public and Its
Problems (1927) through the founding of the field’s first major journal, Public Opinion Quarter/s
(1937). Even a survey researcher like George Gallup and a positivist-leaning social scientist like
he Austrian émigré Paul Lazarsfeld drew upon historical frames in classic writings (e.g., Gallup
and Rae 1940; Lazarsfeld and Merton 1948), suggesting that even the scientistic wing of the early
field had a sense that communication was best understood on a larger historical canvas.
Far more important from the perspective of historical studies, the University of Paris in
the 1 920s served as socio-intellectual midwife for several subsequently fertile strands of
hought concerning communication in history. One occurred through Terrou’s above-mentioned
press institute (after World War II renamed the Institut francais de presce et des sciences d
/ ‘infommation—”information” being the preferred organizing term in France and Spain instead of
the American-originating “communication”). Others operated more individually. The American
philosopher Richard McKeon, a former student of John Dewey’s, studied medieval thought with
Etienne Gilson in Paris from 1922—1925, stoking his historical consciousness in a way that he
would later bend toward the intellectual history of rhetoric and communication (McKeon [19531
1990), a point we return to below, Another American, the classicist Milman Parry, drew upon the
insights of the French linguist Antoine Meillet in a 1928 thesis he wrote at the Sorbonne, which
cast Homer as the product of an oral culture—an argument that would influence a later generation

of communication-based histories of antiquity and fuel both historical and contemporary studies
of orality (McDowell 2010). A year later, historians Lucien Febvre and Marc Bloch launched a
n wjournal, Anna/es d’Histoire Economique et Sociale, dedicated to a style of historical research
hat encompassed economy. society. culture. psychology, and geography This marked the begin
sing of what would become the French Anna/es School and the histoire totale (total history)
approach that would exert wide-ranging influence on social, cultural, and economic histor over
the next five decades, including work in the l980s on the history of the book (see Burke 1990
Buruière 2009; Zboray and Zboray, chapter 9, this volume). As early as 1941. Febvre turned his
attention to lecture patterns as social praxis in his essay “Littérature et vie sociale.” Later he
would publish a major history of printing (Febrve and Martin 1958)
The (First) Cultural Turn in Communicalion History, 1920s—30s
English literary studies at Cambridge also served as a powerful incubator for future work on the
listory of communication ER. and Queenie Leavis and l.A. Richards were architects of English
is a serious academic discipline and hugely important critics and thinkers. Traincd variously in
history, anthropology, psychology, and moral sciences, they transformed English studies from
the amateur and impressionistic pursuit of the upper class to a radically reles ant spiritual inter
vention into mechanized and mass-produced modernity. ER. Leavis wrote his dissertation on
eighteenth-century periodical literature and Joseph Addison’s Spectator (1924), while his former
student Queenie Roth wrote hers under the direction of Richards, resulting in Fiction and the
Reading Public, a minor classic that has been in print since it was published in 1932, the same

24

THE HISTORY Oh COMMUNICATION HISTORY

JR
PETER SIMONSON JANI( I PECK, ROBERT T CRAIG \ND JOHN P JACKSON

19651
year the couple thunded the critical journal 5crutin. Qucenie (or Q.D.) Roth’s (119321
into
excursus
historical
an
of
way
study was sociological and cultural. getting to the present by
read
of
the
disintegration
and
growth
the birth of English journalism, the Puritan conscience, the
values of
ing public, and the economic developments contributing to it. That hook reflected the
insist
salues,”
iiterarv
of
mere
“[d]ismissive
Scrztim which Terry Eacleton has described as
about
judgments
with
deeper
up
bound
deeply
ing “that how one aluated literar works was
and
252—64
1958.
Williams
sec
also
the nature Ut history and Nocietv as a whole” t1983 .33.
as
a
moment
historical
and
culture
to
a
applied
1 96t Thi’ was a wax of thinking that could be
Tiainiug
The
Eni’ironuient:
and
in
Culture
whole as FR. Leavis and Denys Thompson showed
fCritk al 4uurene.s (1933) a fascinating literary-rhetorical primer for decoding contemporary
advertising contextualized against the folkways and traditions of the “organic community” of
the p-c industrial past. Richards worked in a more systematic. philosophical style, and Scrutiny
would criticize him harshly, but he too was a critic of what his biographer calls the “unwitting
-onsp racy between mass media and mass education” (Russo 1989, 296, 534—40; cf. F.R. Leavis
1930) In the mid-I 930s, Richards turned his attention to “the first three liberal arts”--—-the trivium
of rhetoric. grammar. and logic— --and theorized a “new rhetoric that would break with the dis
credited tradition (see Richards 1991).
In addition to its own historical work. Cambridge literary studies birthed an influential cadre
of students. Among those xxas a toting Canadian influenced bt’ both the Leaviscs and Richards.
Marshall McLuhan (in residence there 1934—36). xx ho would write a dissertation on the history
of the trix ium. teach “culture and environment”—tvpe criticism, and soon develop his ow n theory
of media in history (Marchand I 989). A young working—class Welshman. Ramond Williams.
would begin his undergraduate studies at Cambridge in 1939, resume them after the war, and
subsequently establish himself with a book, Culture and Society (1958) that dialectically moved
the Leavisite approach into the orbit of British cultural Marxism and catalyzed another major ap
proach to communication history, about which more below (Dworkin 1997). \nother member of
his cohort, Ian Watt, whose education was similarly inten’upted by the war, wotild also absorb the
Leavisite socio-cultural orientation and influentially extend it in the I 950s and ‘60s (e.g., Watt
1957, Goody and Watt 1963).
Across the Atlantic, Cornell Unix ersity .s Department of Oratory and Debate was offering a
\ear-iong seminar in classical rhetoric as the core of a program in rhetoric that would deeply influ
ence the humanistic field of speech dater, speech communication) in the United States. Speech had
arisen as a field in the 19 lOs out of English departments and what was left of the teachers of ora
tort and rhetoric that had populated American colleges throughout the eighteenth and nineteenth
centuries. When it was begun in 1020. Cornell’s seminar was the first of its kind in the United
States and went on to set the tone ior a faculty and graduate students who carried out often very
high-quality historical work on rhetoric and oratory. At Cornell and elsewhere, scholars wrote
and taught about the history of •Nmerican, British, Greek. and Roman oratory and the history of
hetoric as an intellectual discipline. Cornell’s Lane Cooper (who had taken his doctorate in phi
lol y in Germany) translated Aristotle’s Rhetoric (1932). helping feed a revival of teaching and
writing about classical rhetoric. Cooper taught Herbert Wichelns, Hoyt Hudson, and other lead
ing figures in the field of speech, many of whom turned their direction to the criticism and close
textual analysis of historical speeches and rhetorical texts (Benson 2003). In 1934. the National
Association of Teachers of Speech which xvould eventually become today’s National Communi
cation Association) launched a history of American public address. which xxas published a decade
later and framed as a study of the “men who have used words to direct the course of American
history” I3rigance 1943. xii). It xvas a classic “great man” version of communication histor, at
the opposite pole of the methdological spectrum from the total history of the Auiiale.s school or the
cultural and sociological history of the Leaxises, and the oratorical counterpart to the studies of
‘

25

great editors and writers that American journalism historians were studying at the time. Functionally however, Cornell school rhetorical-oratorical history served analogous anti-modern purposes
as the Leavises’ project. tonally aiming to recover great moments and texts from the past as a point
from which to live in a moderniing. mass communicating xvorld.
The Historical Centrality of Communication and Media, 1930s—50s
instead of ignoring the broadcast age like the hulk ot Cornell’s xx ork, other scholars absorbed
it. xx ith the new medium of radio bioadcasting cueing a number of important affirmations of
communications social centrality and place in human history. The American historian Robert
Albion (1932) introduced the idea of the “Communication Revolution” to make sense of the
transformative changes brought about through developments in transport and media since the
early nineteenth century initiating a line of work on communication revolutions pursued by
subsequent American historians (see John 1994) and, more recently. historians of Europe, too
t Behringer 2006). Edward Sapir compactly advanced the anthropological take on this story in
hs excellent entry on communication in the Encyclopedia of the Social Sciences (11931 2003),
a general vie’s echoed in Robert Park’s claim that “fundamental mx eritions like the alphabet. the
each may be said to mark an epoch in the history
printing piess. the new spaper. and the radio
characterizes the culture of xxhich it is a part” 1936. 172). Malcolm
of communication, and
Willey expressed a gi’oxving sentiment when he wrote, “It is the ‘enveloping omnIpresence 01’
mass communication that distinguishes our century from earlier periods in the history of corn—
nunication” (1935. 197). No epochal history of the 1930s went further than Lewis Mumford’s
Tcchizic.’ and C/i’ll/cation I 93—U. “During the last thousand years the material basis and the
cultural forms of Western Civilization have been profoundly modified by the dex’elopment of the
machine,” it began. showing that it was not only the Anna/es historians who were interested in the
Ion gue durhe (3), With chapters on the clock, social regimentation. and the mechanical universe.
it became a classic in the history of technology and new media (see Peters and Nielsen, chapter
14, this volume). Operating in very different and even more influential intellectual waters, the
Austrian giant Sigmund Freud continued to mix psychoanalysis with long-duration history in
hooks like Moses and Monotheism (1939. xvhich blended the idea of a “great man” with the in
iluence of the “network (171). tradition. and the collective dynamics of memory, repetition. anti
repression—all of xvhich would open tip new x istas for thinking about communication in history.
Mean’s hile. geographers in the I 930s continued to xx rite about “the hstorv of communications”
meaning the study of roads and other transportation systems, and continuing elements of the
oldei political economic tradition.
No one extended that older tradition into communication history more influentially than the
( anadian Harold Innis. whose grander—scale history mapped the relationship of cOninitini.,a—
lion to social, political, and economic organization over long historical time. Studying economic
history at the University of Chicago, lnnis wrote a dissertation on the history of the Canadian
Pacific Railxvay (published 1923), then moved to the University of Toronto, where he inves
ligated the role of transportation and communication systems in Canada’s political-economic
development (Heyer 2003). His resulting economic histories of the nation’s fur trade (1930)
and fisheries (1940) prepared the ground for Innis’s wide-ranging excursions, in the I 940s, into
the relationship of social order and means of communication. Out of that iesearch grew his
innovative argument about the centrality of communication to processes of historical change laid
out in Empire and C”o,nmnunication.s ( 1950) and The Bias of Coimnunication (1951 ). his two most
...

...

influential works. They pushed forward the holistic nineteenth—century political economic nexus

of transportation, communication, and history and introduced fertile theoretical concepts like
“time-” and “space-binding” media (see Buxton and Acland 1999).

26

PETER SIMONSON, JANiCE PECK ROBERT I. CRAIG AND JOHN P. JACKSON, JR.

Ennis’ highly original work influenced a school of thought organized around an interdisci
plinary group of scholars at the University of Toronto. retroactively termed the Toronto School”
of communication (Theall 1986: DeKerckhove 1989: KatL et al. 2003: Blondheim 2007). More
than any other center for communication and media study in the mid-twentieth century. the To
ronto group emphasized history and questions of culture. Its most famous member was the liter
am critic Marshall McLuhan. who finally completed his Cambridge dissertation in 1946, focused
on Renaissance England and thL history of the liberal arts trivium of rhetoric grammar, and logic
McLuhan 2006). Between Cambridge and Toronto. McLuhan (a Catholic convert) taught at the
Jesuit St. Louis Unisersity. where he directed the 1941 M.A. thesis of Walter Ong. and got Ong
interested in a semi-obscure Renaissance logician—a line of curiosity that eventuated in Ramus,
Method, and the Decay of Dialogue (Ong 1958), a deep intellectual history of print-based logic
and the transformation from auditory to visual modes ot apprehending reality (Marchand 1989,
59. McLuhan moved to the University of Toronto in 1946. met and was influenced by Innis.
and then carried on some of his lines of thinking after Innis’ untimely death in 1952. He teamed
with the anthropologist Edmund Carpenter and others interested in questions of communication.
culture, and history. They explored themes of orality and literacy that the classicist Eric Havelock
(who taught at Toronto until 1947) also pursued, adding print and new electronic media to their
mix as well (Havelock 1963, 1986; Carpenter and McLuhan 1956; McLuhan, 1962). The Toronto
group created an interdisciplinary intellectual center of gravity, aided by the Ford Foundationsponsored Communication and Culture seminars, out of which came the launch. in 1953. of the
groundbreaking journal Explorations in Co,nniunications. which not only published the work of
the Toronto scholars, but also introduced readers to the work of major figures associated with the
then-emergent field of structuralism, including Roland Barthes, Claude Levi-Strauss and, later,
Jacques Derrida (Theall 2003: Buxton, 2009). The influence of the Toronto group would be last
ing. men if McLuhan came to be demonized as a celebrity-gadfly after he became famous in the
I 960s, and a “technological determinist” by a later generation of critics.
Instituting Communication (and Its History) as an Academic Field, 1940s—60s
South of the Canadian border, communication was institutionalized as an academic field in the
decades after World War 11. and history vas generally given a less prominent place. Still, it found
its vsav men into the social scientific mainstream. At Columbia. the Viennese émigré Paul La
zarsfeid paired with the versatile theorist and pioneer 01’ hitoricai sociology, Robert K. Merton.
to frame mass communication in historical perspectise in some of their most lasting publica
don, (e g Merton, Curtis, and Fiske 1946, 1 azarsfeld and Merton (948), and in hR most fully
articulated vision for the field he expressly called for historical studies of the effects of media
on audiences and society more broadly (Lazarsfeld 1948. 250—57). Sociologist Daid Riesman’s
classic v ork. The LoneI Crowd 0950). added twentieth—century mass media to the historical
shut from oral to print cultures and tied them to his sociological categories of tradition—directed.
mner-directed, and other directed social characters—a framework broadly compatible with work
being done by the Toronto School Working at the University of Illinois and Stanfoid, the insti
tutionalizing builder of mass communications research Wilbur Schramm (1949. 1960) edited
widely -used Reader whose first section contained articles on the historical des eiopment of
ina’ communications. Perhaps the tirst library’ classification for communication as an academic
subject included “the history of communication” as a category’ (Stein 1952). In 1955. the State
Historical Society of Wisconsin established the first (and perhaps only) “mass communications
history collection,” dedicated to preserving materials related to radio, motion picture, televi
.ion. and the press—-the first archive to be so designated. and probably the first to include any
mention or’ “communication history” in its name. By 1960. vs hen eleven programs in the United
,

THE HISTOR\ OF COMM1
NTC’\TION HISTORY
T

27

States offered undergraduate degrees in communication. “the history of communications” was
considered a standard course (Ely’ 1960). Despite these developments. there was truth in Dallas
Sm the’s (1954) withering critique of U.S. communications research regarding its anti-historical
and “sciefltislic tendencies. This would not begin to change until the I 970s.
Communication theory began to emerge as a self conscious interdisciplinary’ field in the
postvsar years. taking up a spectrum of attitudes toward history across its different lineages. By
the i930s, the term “communication theory’ was used by’ electrical engineers with reference to
mathematical theories of signal coding and transmission. This rather technical field exploded into
widespread prominence after the publication of Norbert Wiener’s Cybernetics (1948) and Claude
Shannon and Warren Weaver’s The Mathematical Theon’ of Communication (1949). The ground
for an enthusiastic interdisciplinary reception had been prepared in part by the Macy cybernetics
conferences, a series of meetings involving prominent social scientists, psychologists, biologists,
mathematicians, and engineers that began in 1946 (Heims 1991). Wiener was a central figure in
the Macy conferences and Shannon attended several meetings. Weaver. a mathematician-scientist
and Rockefeller Foundation executive, wrote a non-technical introduction to the The Mathemari
‘al Theory’ of Co,’nmunicaiion. the remainder of svhich presented Shannon’s mathematical theory.
The book was published by the University of Illinois Press under the direction of Wilbur Sch
ramm, who was a leading figure in instituting communication as a social science discipline (Rog
ers 1994: Chaffee and Rogers 1997).
While communication theory continued to refer to mathematical theories of information, a
broader sense was emerging in which communication theory also included relevant ideas from a
range of other disciplines. Plato’s and Aristotle’s ancient writings on rhetoric could be regarded
as “classic theories of communication” (Oates 1948). Bernard Berelson and Morris Janoss it,
(1950, 143) noted that “jelontributions to a theory of communication have been made by workers
in various fields—philosophy, sociology. anthropolog. political science. psychology” Interdis—
ciplinaritv and theoretical eclecticism were justified by’ historical glosses on the grossing urgenc
anti complexity of communication problems in society. problems that exceeded the scope of any
one discipline, along with visions of a future in which a new science of communication would
eventually progress beyond eclecticism to produce “a comprehensive theoretical structure” of its
)wn (Hovland 1948, 374). At least by the mid-I 950s, communication theory’ could refer to a ness
academic field that would integrate the traditional disciplines e.g.. Hefferline 1955).
Beyond celebratory glosses, this forward-looking new social science did not reflect much
n the history of communication’s emergence as a thematic or intellectual interest across dis
ciplines. Outside the field, though, University of Chicago philosopher Richard McKeon (1957)
sketched a broad historical and philosophical context for the development. For McKeon. histori
cal ages could be characterized by their fundamental ways of posing problems. Like the age of
Cicero and that of the European Renaissance. but for different reasoim. the present age was one in
xv hich “all problems can he stated as problems of communication.” and “jjhe vogue of ‘commu—
nication today is no accident, but rather a response to the problems we face” (91) in a complex
modern society. Historicisin had its champions. In contrast to McKeon’s liberal progressivism,
Lhe German-born philosopher Hannah Arendt argued in The Human condition (1958) that the
modern world had collapsed the public into the social. extinguishing the possibility- for action and
speech that she sass existing in the ancient Greek polis. Hers was a variation on civic republican
communication history, inflected with her teacher Martin Heidegger’s foundational insight that
language is the house of being.
Both humanistic and social scientific branches of American speech and communication re
search began in the 1950s to develop historical narratives of themselves as academic fields. Con
structing a disciplinary identity, particularly for humanistic disciplines but by no means limited to
them. often uses a reconstructed past to claim episteiru)logical authority (Graham. Lepenies. and

28

PFTFR SIMONSON JANICE PECK ROBERT T. CRAIG, AND JOHN P JA KSON, JR.

Weingart 1983). The disaiplrnarv histories emerging in the wake of Woild War II often reflected
the need for disciplinary identity in a new academy In the United States, in particular, higher
education experienced a boom in enrollments and disciplines that sought to leverage that boom
into higher academic status through reconstructions of their own past. In the late 1 940s, the Na
tional Association of Teachers of Speech changed its name to the Speech Association of America
(SAA) and published a history entitled Histon of Speech Education in Amerka Wal1ace 1954)
that traced the ongins of the new Association s mission from Colonial times through 1925. (His
torical studies o rhetoric and public address remained staples of that field’s work [see Medhurst
1993j, with a few scholars bending the latter toward social history [Wrage 1947j and the history
of social movements jGriffin 19521). Just five years later a similar project made the disciplinary
uses of history quite explicit in a volume of historical essays designed with the dual purposes
of inculcating graduate students into the Speech discipline and introducing it to university ad
ministrators (Oliver and Bauer 1959). These histories focused on the humanistic traditions in
communication, but a 1959 essay by Bernard Berelson constructed a “distinguished past’ (5) for
social scientific communication research by enrolling notable scholars from other disciplines—
Laiarsfeld, Lasswell, Kurt Lewin, and Carl Hovland (a foursome of founding figures that Wilbur
Schramm and others would continue to amplify [Pooley 2008; Pooley and Park, chapter 3, this
volume) The use of history for disciplinary identity was stark in this essay as Berelson’s agenda
was not so much to study the past for its own sake but to set an agenda for future communication
research that he feared was “withering away” as a topic (Berelson 1959, 1).

The Critical Impulse in Historical Perspective, 1950s—60s
The impulse toward multidisciplinary comprehensiveness that had guided the creation of the
Frankfurt Institute for Social Research in the 1920s was carried on in the United Stares in the
I 940s and ‘SOs work of Max Horkheimer, Theodor Adorno, and Leo Lov enthal. Aspiring to
provide a unity of social theory that could illuminate key problems of the present and a theory of
history that could account for their origins and potential future resolutions, the Frankfurt School
err igres considered historical knowledge indispensable to meaningful social and cultural analy
sis Critical research Horkheimer insisted, required consideration of “the historical character
of the subject matter,” just as “empirical facts” and theoretical concepts must be “related to the
whole of the historical process” of which they are part (Horkheimer 1941, 122). That commit
ment to histor\ informed the treatment of communication, culture, and media in their Dialektik
der Aufklarung (Horkheimer and Adorno 1947; Dialectic of Enlightenment 1972), Lowenthal’s
(1950) treatment of popular cultura, and Ndorro’- (19541 anal”sis of tele\ision in the i95Os
and his later critical reflection o his lack of fit with Lazarsfeld s “administrative’ approach
to commu ication (Adorno 1969) It also clearly marked the next generation critical theory of
Jtirgen Habeimas, whose Struktui rrandel der Offinrlichkeit (1962; Structural Traizsfrniation of
the Puhlk Sphere, 1989) provided a sociologically oriented histoiical account of the rise of the
b mrgeois public sphere in Europe and would become enormously influential thice decades later
Her it was translated into English.
Although the l950s are typically identified as a time of consensus and confolmitl (enacted
in me way by U.S. mass communications iesearchers falling in line with the state s interna
tional Cold War politics [Simpson 1994; Bernhard 1999; Glander 2000]), the decade can also be
siewed as the seedbed of political and cultural challenge and confrontation that would come to
define the I 960s. Thus, alongside the social scientific conception of communication that came
to prevail across much of the scholarly landscape in the context of the emergence of the Cold
War and the ascent of the United States to political-economic superpower. there existed other

THE hISTORY OF COMMUNICATION HISTORY

29

visions of the communication/society relationship that had roots in literature, sociology, social
theory. history, and philosophy. On the American scene, Kenneth Burke (1935, 1937, 1945,
1950) offered a communication-centered theory of social reality through which struggles in!
over symbolic and material resources could be understood as the “organizing principle” of his
tory m position with obvious parallels to the position Antonio Grarnsci worked out in the 1920s
and 30s on the historical role of the struggle for hegemony, which would be appropriated by
British cultural studies in the I 970s. In France, the Annales impulse toward total history yielded
I apparition du Lure (1958) by Lucien Febvre and Henri-Jean Martin—an account of the de
velopment of print in Europe that wove together economics, politics, technology, sociology, and
anthropology. Meanwhile, the field of “information” developed in France and elsewhere on the
Continent in the 1 950s, broad1 concentrating on the study of “content” (contenu) and not on
the media that carried or “contained” it (contenant)—a development reflecting the continuing
influence of literary and legal studies on the field; “media” and “communication” studies would
arrive later there.
In Great Britain in the late 1950s and early ‘60s, the desire to unite interdisciplinary analysis
md social critique by situating communication, culture, and media in historical context paved
the way for a new way of understanding the relationship of history, communication, culture, and
society. British cultural studies was the product of a specific historical context: the rise in the late
1950s of New Left political and social movements and a corresponding culturalist shift within
Marxist theory that rejected the view that culture (including forms and practices of communica
tion and media) was merely epiphenomenal, and held instead that culture was both historical
product (constituted) and historically productive (constitutive) (Dworkin 1997: Peck 2001). ‘1 he
early work of three figures who would come to be identified as “founders” of cultural studies
was clearly influenced by this evolving view of culture. In The Uses of Literacy (1957), Richard
Hoggart combined autobiography and the tools of his home discipline, literary studies, to draw
connections between emerging forms of mass mediated culture and broader social changes in
twentieth-century Britain. In Culture and Society (1958) and The Long Renolution (1961), liter
ary historian and critic Raymond Williams sought to understand the rise of industrial capital
sm by considering the forms of communication and cultural production—the press, education
advertising, novels—that were integral to that history. And E. P. Thompson’s The Making of the
English Working Clams (1963), which made its foctis the active, creative character of workingclass cultural practices and forms of expression, played a seminal role in the rise of social history,
r “history from below’ that would flourish in the 1960s and ‘70s. The 1964 founding of the
Birmingham Centre for Contemporary Cultural Studies—directed first by Hoggart (with Stuart
Hall as his assistant), and then by Hall when Hoggart departed in 1971 tn become Assktant
I)irector-General of UNESCO—was a key moment in what Dan Schiller terms the “opening
toward culture” (1996 88) in the trajectory of communication studies. l)rawing on its founda
tional disciplines —history, literary criticism, and sociology the “Birmingham School” would
go on to influence the study of culture, communication, media, and society across a wide range
H disciplines, less by producing historical research proper than by emphasizing the importance
of historical consciousness and context in cultural analysis.
The leftward political shift in British communication and culture studies in the late 1950s
through the ‘ôOs took place against the backdrop of political developments worldwide The Suez
Canal crisis and the Hungarian uprising against the Soviet Union—both in 1956—have been
cited as key moments in the rise of the British New Left. That same year, the UNESCO general
conference endorsed the promotion of coordinated national research institutes devoted to the
study of mass communication. Out of that directive grew the creation in 1957 of the International
Association of Mass Communication Research (IAMCR), whose first president was Fernand

30

PETFR SIMONSON, JANICL PFCK, ROBERT T CRAIG. AND JOHN P JACKSON. JR.

Terrou founder and director of Fiance s Institut de science de la precce Over the next two de
cades, UNESCO would become a base of support for IAMCR itself an international home of
sorts for critical communications research, including historical and historically-informed work
(Nordenstreng 2004) The association, which grew initially from the political, historical, and le
gal study of the press in thc European tradition, founded a permanent Histoncal Research section
in 1959. the first of all the major associations to do so. Its first head was the University of Trieste’s
Giulano Gaeta, a member of the Italian resistance during World War II, who wrote numerous
historical studies of the press and public opinion Italian colonialism, svar, and revolution (e.g.,
Gaeta 1938, 1943. 1948, 1951—55).
These complementary developments on multiple scholarly fronts helped make the early
1960s a notable moment in the interdisciplinary study of communication history—though not
much of it from the ensemble of communication disciplines. Across much of the globe, television
had become a fact of life, and the march of new media technologies continued, sewing interest
in communication as a central social and cultural force and sharpening awareness of past media
epochs (“print culture,” for instance, had just been coined as a term [Zboray and Zboray, chapter
9. this volume]). The year i962 has been called one “of astonishing international convergence
on questions of communication” (Peters and Simonson 2004, 272), with the publication of a
number of signal works on the subject, many of which took up questions of history. Among
them were Habermas’s Structural Transformation of the Public Sphere, McLuhan’s Gutenbery
Ga/art, Eric Havelock’s Preface to Plato, Daniel Boorstin’s The Image, and Jacques Ellul’s
Propaganda (see also Ellul 1967). Williams’ Long Revolution had come out the previous year,
just as the French journal Communications, founded in 1961 by semiologist Roland Barthes
and others, was publishing its first issues. Cambridge social anthropologist Jack Goody and the
Leavis-trained literary historian Ian Watt were working on their influential article, “The Conse
quences of Literacy” (1963), pushing the tradition of anthropological communication history
forward; and the American classicist George Kennedy was publishing The Art of Persuasion in
Greece (1963) and launching a career that would make him the leading authority on the history
of rhetoric. Leo Marx’s Machine in the Garden: Technolot’v and the Pastoral Idea in America
(1964) appeared the next year, carrying on a tradition of linking the history of technology to the
history of culture and advancing the “myth and symbol” school of American studies that would
influence James W. Carey, among others. Two major efforts in broadcast history also appeared at
the time, with Asa Briggs publishing the first of his five-volume history of British broadcasting in
1961 and Erik Barnouw launching his three-volume American counterpart five years later. Their
respective projects established radio and television history as serious scholarly endeavors and
laid foundations for the media hictories that would come out in greater number two decades later,
increasingly written by scholars working within the fields of communication and media studies.

COMMUNICATION HISTORY SINCE THE 1970s:
THE EMERGENCE OF AN ACADEMIC FIELD
Beginning in the 1970s, the interdisciplinary effervescence in communication history that had
started a decade earlier began making its way into communication, journalism, the emerging for

mation called “media studies,” and other related or soon-to-be-related fields and research areas.
New histories and new historical consciousness bloomed, setting in motion a series of intellectual
and institutional developments that would eventually lead to a nascent, collectively self-conscious
formation gathering under the sign of “communication history” itself. That story is complex. and
like other mappings in this chapter, can be sketched in only the most basic ways. But in general

THE HISTORY OF COMMUNICATION HiSTORY

31

termc it is fair to say that in the 1 970s and early ‘80s, as part of a broader transformation of the
intellectual landscape in the human sciences, itself indexed to changing historical conditions in
society, communication as an academic field began turning in newly historicist directions. This
Handbook is a result of processes set in motion then.

Communication and the New Social History, 1960s—70s
I he postwar democratization of higher education, in conjunction with escalating social and po
litical unrest, paved the way for the rise in the I 960s of “new social history” on both sides of the
Atlantic, driven in significant part by the revival of a new, culturally attuned Western Marxism.
Focusing on the experiences of ordinary people and committed to the idea of “history from the
bottom up” (Ross 1995, 663), the new social history found parallels with the French Anna/es
School’s emphasis on longue durèe over discrete events and “the people” over “great men,” As
social history became increasingly prominent in the 1 970s, according to Raphael Samuel (1985),
it helped “enlarge the map of historical knowledge and legitimate major new areas of scholarly in
quiry,” such as the history of popular culture, popular representations of history on telex ision, and
the intersection of class, popular culture and media (Sklar 1975: May 1980; Ewen 1976). It also
threw open the door to the study of the past and present communication of’ women (Haskel 11974)
and other marginalized social groups (Bogle 1973; Cripps 1977). For some of its practitioners,
this “paradigm shift” (about which more in a moment) found theoretical sustenance in the post
humous publication of the Italian Marxist Antonio Gramsci’s Prison Notebooks (written 1929
1935; published in English in 1971). Rejecting the economism of orthodox Marxism, Gramsci’s
Notebooks invigorated interest in the place of communication in the political-ideological struggle
for hegemony and drew particular attention to the counter-hegemonic communicative efforts of
“the people” (Williams 1977, 108—114). From another direction, the English translation of Feb
vre’s and Martin’s The Coming of the Book: The Impact of Printing, 1450—1800(1976) extended
the theoretical and methodological impact of the Annales approach by drawing the lines between
the history of popular modes of consciousness and economic, technological and social develop
ments.
The intellectual and political energies of the new social history added additional force to the
impact of Thomas Kuhn’s Structure ofScientific Revolutions (1970). Originally published as part
of the International Encyclopedia of Unified Science in 1962, the book only made itself widely
felt outside the philosophy of science and sociology after its second edition was published as a
stand-alone volume in 1970. It introduced the idea of historical paradigms and paradigm shifts in
the development of scientific knowledge, rejecting images of the steady and accumulatix e growth
over time, and raising the stakes regarding what kinds of histories should be written and to xvhat
end. “History,” Kuhn wrote in his opening salvo, “if viewed as a repository for more than anec
dote or chronology, could produce a decisive transformation in the image of science by which we
are now possessed” (1970, 1). Kuhn gave new impetus to disciplinary histories as means to en
gage questions about the production of knowledge. While Kuhn meant to describe only the physi
cal sciences, a host of disciplines, especially in the social sciences and humanities, soon began
describing their own histories as examples of Kuhnian paradigms (for a hint of the range of dis
ciplines that took this approach, see the collected essays in Gutting 1980). Enrolling Kuhn meant
that history was not just an interesting story of finding one’s scholarly ancestors, but that there
were genuine epistemological stakes for the nature of the knowledge produced in the discipline.
and, especially for younger scholars coming of age in the era, genuine political stakes as well.
The present and future of communication and media research were increasingly contested with
reference to images of their pasts, and a wide range of scholars laid out new research agendas

32

PETER SIMONSON, JANIC E PECK, ROBERT T. CRAIG AND JOHN P. JACKSON. JR.

and critiqued older ones by mabilizing Kuhnian language critical (Gitlin 1978) and ohiectivist
(Rogers 1976; Rossiter 1977) communication social scientists as well as rhetorical humanists
(Scott and Brock 1972: Frenir and Farrell 1976 i—to draw attention to the American case.
New. critically—inflected social and sociological histories of communication appeared in the
I9
?Os. inan’ coming out of stucie of nes s and journalism. At London’s Cty Uni’. ersit\, SO
ciologist Jerenix Tunstall 1o1iosed txso important studies of contemporary journalism 1970b.
of the histot and con
nericmi (1977). a trenchant critical anai
1
1971 v ith Tue Media Aft A
terrporar political economy at international media imperialism see Sincluir, chaprei 24. this
soluneL Tunstal l’s 1970 reader. ztledia Soc ioiogv. had opened space tar approaches outside the
mainstream of American-style mass communications research, including historical ones. It in
cluded one of the earliest essays by James Curran (1970), a young Cambridge trained historian
who taught in the UK’s first BA program in Media Studies (founded in 1975 at the Polytechnic
of Central London) and went Ofl to publish trailblazing Marxian-inflected social histories of the
press in Great Britain (Curran 1977; Boyce, Curran, and Wingate 1978; Curran 1981). Over the
course of more than (our decades, he would publish widely on media history and become one of
the most influential figures in media studies in Great Britain. helping to found and institutionalize
that field. In contrast, though the’ operated ‘.s ith the historicist framessork of cultural Marxism.
Stuart Hall and other meinbers of the Birmingham Center for Contemporary Cultural Studies did
far less in the way of actual historical research,
Social History of Communicative Means and Forms, 1970—80s
British and American historians of Early Modern Europe turned their attention to communica
tion. print. and the history of the book in the 1970s and ‘80s, helping to further establish the
Renaissance and Enlightenment us fertile periods fur communication history. The tradtian ex
tended back through McLuhan’s and Ong’s studies of the l940s and ‘SOs, and continued through
signal works like the British historian Frances Yates’ classic The Art of Memory (1966), among
others. In 1979, the American Elizabeth Eisenstein—whose preliminary studies (1968, 1969)
f the social and cultural resolution biought about by print added historical precision to topics
McLuhan had raised in a provoeati\e hut cavalier manner in The GutenbelN Galav’.--—published
her tn a—volume The Pri,ztin Pres.v as an ,4t’ent of (‘hanç’e. a major work in the histnr of’ print
culture (Zhoray and Zborav. chapter 9. this solume: see also Eisenstein 2002. 2011: Johns 2002.
The same year. the Oxford—trained American historian of France. Robert Darnton. whose first
book looked at eighteenth-century mesmerism, published his o’.s n signal study of print, a cultural
édie (Darnton [196811986. 1979). These works
1
history of the publishing of Diderot’s Encvclo
extended the longer French hisloire do here and laid the foundation l’or the history of the hook
as a ‘. ibrant field of study oser the three decades (on which, see Blair 2011). Also in 1979. the
British social historian Peter Burke, who had edited a volume of the writings of thc Annales
school’s Lucien Febvre (Burke 1973), called for a new “social history of communication,” which
he would go on to pursue over the next threc decades, attending to language. speech, and con
sersation in addition to written and print media (e.g., Burke and Porter 1987’ Burke and Briggs
2005: Burke. chapter 6, this volume).
In the United States, the new social and sociological histories helped transform the history of
journalism. ne’.’.s. and other media. The Harvard-trained sociologist Michael Schudson (who has
spent most of his academic life teaching in communication and journalism programs) brought
social and cultural history to bear in his now—classic history of objectivity in American journal—
ism. Discovering the Neir.s (1978. followed shortly by Dan Schiller’s critical historical study.
Obicctii’irv and the New,s (1981). and Das id Paul Nord’s Newspapers and New Polities (1981).

THE HISTORY OF COMMUNICATION HISTORY

33

Excavating a more recent past. media sociologist Todd Gitlin followed his withering 1978 entique of “the dominant paradigm” of the se-called limited-cfk’cts model of mass communication
(see Sirnonson 2013) with his own no\v-classic study’ of the 196Os American sttident left and
news coverage of it. The 0dole World is Whtc’hing Gitlin 1980). Some of the new social history
found its way into the Journal Journalism History, launched in 1971. Looking to Inni s McLuhan,
Eisenstein. and James V. Carey. the South-African-born, Canadian-raised. American trained his
tonan Garth ,lowett made a pain of programmatic pleas for a ness. theoretically’ sophisticated com
mumcauons history 1975, 1976a and published a pioneering social history’ of American film
. In the same period in France. the live solumes of Hi.stoire Genera/c c/c itt Pre. se Frau
1
I 976h
(‘aise (ed. Bellanger et al. 1969 1976) were published oxen a seven-year span. marking the first
comprehensive scholarly account of French press history since the dawn of the twentieth century.
Working most of his careen at the University of Illinois. James Carey’ provided a major spm
to both the new journalism histories and the history of communication more generally. Carey had
begun writing about Harold Innis and Marshall McLuhan in the mid- I 960s, a bridge toward a
series of important historically hued studies of the communications res olution (Carey 1969) and
the cultural mythos of the electronic resolution (Carey and Quirk 1970), As the lead article in
the lii St issue of Juurnahi,s,n History, Carey published “The Problem vs ith Journalism 1—listorE”
a milestone essay advocating a cu/rural history which at its most ambitious would “capture that
refiexis e process ss herein modern consciousness” was both created through and found institu
tional expression in journalism (Carey [19741 1997. 93). Schudson (1997) has nicely contextual
ized Carey’s important essay’, which caine in a highly productis e period of Cai’e ‘s intellectual
life—as he was bringing history and theor together into a cultural approach to communication.
intellectually indebted to an eclectic blend of American pragmatism. innis’and Canadian medium
theory, the “myth and symbol” school of American studies. Raymond Williams, and the anthro
pologist Clifford Geertz (see Carey 1975, and the essays collected in Carey 1989/2009, 1997),
Through both writings and teaching in influential U.S. graduate programs, Carey has exerted
considerable influence on American communication history since the l97Os.

Cultural History and Social Identity, 198Os—9Os
if the 1 960s—70s ‘acre social history ‘s “golden age” cultural history took center stage in the
1 980s. ‘a ith Carey pros iding one base for it vs ithin the field of communication. Across its disci
plinary manifestations in history, literary studies, and other tields, cultural history east attention
to’.’. ard representations. sxmbols. meanings. rituals, and discourses, “Cultural history” functions
as a sort of conceptual umbrella: disciplinarily malleable, both theoretically and methodological
ly, it allows practitioners to conceive any human practice in textual terms and submit all manner
at’ such “texts” to narrative, semiotic, and/or discursive analysis. Different iterations of it ‘acre
influenced by Anglo-American cultural anthropology (particularly the work of Geertz [l973j,
Victor Turner jl974j and Mary Douglas [19661), by Michel Foucault’s archaeological and ge
nealogical histories (1965, 1973, 1970, 1978), by other French poststructuralist theory, and by the
cultural Marxism of Birmingham-style cultural studies, Its conceptual flexibility and disciplinary
promiscuity facilitated cultural history’s growth. Carey would influence a number of important
cultural histories of media, including Daniel Czitrom ‘s Media and the American Mind (1983),
Catherine Covert and John Stevens’ Mass Media Between the Wars (1984), and Carolyn Marvin s
When 0/cl Technoloç’jes Were Neii’ (1988). Within American studies, cultural historian \karren
Susman’s essay’s on the t’aentieth—century’ culture of abundance, collected in Culture u.s Ilictorv
I 981. exerted influence on a range of other cultural histories of American media, including
Michael Denning’s (1987) ‘aidely read study of dime no’. els and working-class culture. George

34

PETER S1MONSON, JANICE PECK, ROBFRT T. CRAIG. AND JOHN P JACKSON, JR.

Lipsiti (1988) also weighed in on the cultural history of media from the perspecti e of A merican
studies, and uent on to publish a series of important studies of popular culture, identity. and col
lectise representation (see esp. 1990).
Cultural historians of communication in the 1980s and ‘90s drew attention to the categories
of race, class and gen&1, picking up topics that had become central in the social transformations
of the 1960s and 70s. In the wake of the second wave of the women s movement that emerged
n the 1960s. coupled with the influence of social history s commitment to explore previously
untold or marginalized stories. feminist communication history tooi. off in the I 970s and would
hecarre firmly established by the l990s (see Ross. chapter 20. this volume). Though primarilvfo
cused on the present, Gaye Tuchrnan also drew attention to history in her ringing ‘The Symbolic
Annihilation of Women by the Mass Media,” the introductory chapter to her co-edited volume on
images of somen in the media (Tuchman, Daniels, and Benet 1978) Carolyn Lougee (1976) wed
temimst theory to social and intellectual history in her study of the seventeenth-century French
salon as a female cultural institution, hile Marion Marzolf ( 1977t added the story of women
to the history of journalism G977). In rhetorical studies. Karlyn Kohrs Campbell (19891 capped
nearly two decades of work with a book-length study of nineteenth century women’s rights ora
tors in the United States, while other feminist historians went on to rewrite the long history of the
VvCstern rhetorical tradition and women rhetors (e.g., Lunsford 1995, Glenn 1997: Wertheimer
1997). Moving into the ‘90s and beyond. Lynn Spigel (1992. 2001). Susan Douglas (1993) and
Kathy Peiss (2001) produced acclaimed feminist histories of teleision. popular film. music. and
amusements. Alexandra Juhasz (2001) contributed a histor\ of feminism and feminist film from
the l950s through the ‘70s: Donna Halper (2001) offered a social history of women in American
broadcasting; and Deborah Chambers, Linda Steiner, and Carole Fleming (2004) did the same
for the history of women and journalism. Most recently. Maria DiCento, Lucy Delap, and Leila
Ryan 2Ol I) explore womens tight for suffrage and their place in the public sphere through the
lens of feminist periodicals of Edwardian England.
The ascent of cultural history also played a part in the proliferation of historical studies of
race and communication, which benefited as well from new theoretical perspectives on race and
race relations that grew out of the collapse of the colonial world order following World War TI
Fur example. in conirast to the assimilationist race relations model of Robert Park which in
formed many of the studies of “the Negro Press” in the l920s. ne’.s perspecuves from anti-colo
nial ‘s rilers such as C.L.R. James. Franz Fanon. and others questioned whether assimilation was
practical or desirable ttor a guide to these writers and debates see King 21)04). These perspectives
opened up new opportunities for historical explorations of race and communication (see Balaji
and Criiteiidcii, chapter 21. this volume;. Ness critical theories of race focused on structures of
racial oppression and the agency of the oppressed. Furthei. they questioned whether or not racism
was really an aberration in Western society rather than a permanent feature.
One implication of rejecting assimilationist models of race relations was to turn scholarly
attention toward historical studies of how racial images, and perhaps even race itself, was so
cially constructed. By the l970s, scholars werc turning to studies of structural systems of op
pression that determined the construction of racial images (Lcah l975 as well as the way race
was tepresented in the media (Bogle I 973: Cripps l977L Talk of social construction” grew so
popular in academic writings as to almost become a ciichd Howeser, construction talk is almost
always done in a historical voice and one consequence of viewing race as a social construct has
been an explosion of historical writing on race and communication. The decades since the l97fis
have seen a growth in historical studies of race and communication that range from works that
recovei presiously lost communicatise traditions (Neal 1999: Nowatzki 2010). examine how
racist social structures influence or determine how race is portrayed on the media (Bourne 2001:

THE HISTORY OF COMMUNICATION HISTORY

35

(lassen 2004: Stabile 2006>. meticulously unpack the media images of African Americans in re
lation to white attitudes (Entman and Rojecki 2001 t. consider the historical intersections between
race and gender (Smith—Shomade 2002). and use historical materials to de elop new theoretical
stances regarding race (Downing and Husband 20051.
An important consequence for historians of communication of the turn toward culture since
he l980s was, in some quarters. a mounting skepticism toward “grand” or “mcta’ historical
iarratives coupled with the elm ation of “microhistories.” Among those affected by’ that para—
Jigmatic shift were scholars working in the French Anna/es School tradition. Because Annales’
histoire tofale approach included the world view of the common people. captured by the categorx
inentalité. it had been compatible with the “bottom up” approach of new social history; accord
ingly, mentalité studies proliferated in the 1 970s and early ‘80s. Faced with the growing influence
of cultural history, however, Annales historians began questioning the earlier approach, as dem
onstrated in Roger Chartier’s Cultural History: Between Practices and Representations 1 1988).
The paradigmatic shift from inenta/ité to discount is clear in Chartier’s subsequent work in the
I 99Os on the history of reading and books, where the title. The Order of Books: Readers. Authors
out! Libraries in Europe Between the 14th and 18th Centuries (1994) intentionally echoes that of
Foucault’s The Order of Things (1970).

Media Systems. Institutions, and Publics, 1980s—90s
Also drawing from Foucault tat well as from French psy choanalytic theorist Jacques Lacan;,
but lacking any of cultural studies’ skepticism about knowledge claims or grand narratives, the
German literary scholar Friedrich Kittler began carving out a distinctive, anti-humanist history
and theory of media in the niid-1980s. Turning from earlier studies of German romanticism, he
mapped dramatic discontinuities in history and human experience brought about by systems of
writing/inscription (Kittler. 11985] 1990) and other media technologies (Kittler 119861 1999.
[19991 2010). Merging Foucault’s idea of discourses with media systems. Kittler analyzed trans
formations in communication since the l700s. Drawn to Claude Shannon’s mathematical theory
of communication, which factored out meaning and context in favor of probabilities and informa
tion systems. Kittler wrote a kind of media history where humans played little part (Winthrop—
Young and Kane 2006: Peters 2010: Winthrop-Young 2011). Addressing topics like storage.
transport. control. and human evolution, while casting attention hack to oralitv. literacy, and
ancient empire, Kitller struck chords that had been playing from eighteenth-century specula
tive philosophy and philology through the political economy, anthropology, and Canadian-style
medium theory of the nineteenth arid twentieth centuries. Adding Shannon’s information theory,
Nikolas Luhmann’s systems theorx. and jabs toward Hahermas and strands of humanism gate
Kittler’s communication histor., a new twist (see e.g.. Kittler 1996).
Meanwhile, the principal commitments of the Toronto School—a strong historical groLind—
ing. interdisciplinary’ orientation, attention to media writ large. and focus on the intersection
of communication and culture—continued to shape scholarship on communication history in
the I 980s and beyond. especially in North America. Former McLuhan student and later McLu
han scholar Donald Theall (1971 2001) became head of Canadas McGill Unit ersity’s gradu
ate program in communications and began sewing the seeds of the Toronto School’s vision of
communication history in a new generation (Fekete 2008. Walter Ong’s Oralirv and Literacy
(1982) continued his religiously inflected take on historically-grounded medium theory, while
Tile Alphabet and the Brain (DeKerckhme and Lumsden 1988) explored relations between the
development of alphabetic w’riting and human cognition. The Toronto School also informed the
work of Neil Postman (1985. 1 992 and Joshua Meverowitz t 1986y—both representatises of the
.

36

PETER SIMONSON. J ‘SNTCE PECK. ROBERT T. CRAIG. AND JOHN P. TyCKSON, JR.

subfield of merican media ecology, which has often cast its analyses in hictorical relief. And the
Canadian legac of the Toronto approach is well represented in David Crowiev and Paul Heyer’s
reader. Communication and History (1991/2011 >. now in its 6th edition, and in their chapter in
this solume (chapter 2: see also Robinson. 2004). Additionally, the 1 980s also brought important
studies of se’. enteenth—century transatlantic communication, migration. and traihport by profes
sional historians iSteelc 1986: Cress l987).
Despite certain affinities bertseen Kittlcr’s ‘sork and North American media ecology. Haber
mas was by far the more influential German export. The 1989 translation of his Souctui’ii Tra,i,s
/orma ion of the Pub/ic Sphere catalyzed a plethora of interdisciplinary inquiry into the history,
theory. and contemporary state of public spheres around the world (see Butsch, Seethaler. chap
ters 4 and 17, this volume). Historical treatments of publics and public opinion trailed a longer
lineage, dating hack to the nineteenth century. Since the l980s, they have seen something of a
revival. The second volume of Harold Lasswell, Daniel Lerner, and Hans Speier’s Propaganda
and Communication in World History (3 vols., 1979 80)—an ambitious collection aspiring to
view intellectual and political history through the lens of “communication” that seems to have
fallen mostly on deaf ears—addressed the emergence of public opinion in the West. German
public opinion pollster and theorist Elisabeth Noelle-Neumann published l’he Spiral of Silence
1984). blending history. theory, and empirical research into a controversial paradigm that critics
would tie to her Nazi past (e.g.. Simpson 1996). Trawiing different waters. Jean Converse (1987)
exquisitel traced the history’ of methods and institutions of public opinion and survey recearch.
staking out new ground in the history of the field of communication in the process: later work
iii this tradition would examine how survey research created the mass public (igo 2007). Susan
1{erbst charted the cultural and political history of public opinion and its representations in a
pair of book-length studies (1994. 1995). And working in direct corn ersation with Habei’mas. a
slew of historians, sociologists, political scientists, and literary scholars questioned his account
of the rise of the bourgeois public sphere in Europe or investigated variations on it elsewhere in
the world leg.. Landes 1988: Calhoun 1993: Ran 1997: Schudson 1999: Meiton 2001: Warner
1990. 2002; KoIler 2010: SSRC Public Sphere guide).
In line with this interdisciplinary revival of interest in notions of the public and public ad
dress—and by extension and association, rhetoric—-European and American scholars published
new comprehensive and critical-revisionist histories of the longer rhetorical tradition during the
l980s and ‘90s (Grassi 1980: Kennedy 1980; Barilli 1983; Conley 1994; Lunsford 1995; Glenn,
1997; Wertheimer 1997: Vickers 1998; see also Gaillet and Homer 2010). In the United States
rhetoric remained a home for a wider range of historical research, ranging from neo-traditiona]ist
public address studies (see Mcdhurst 1993. 2001) to recoveries of women’s and African Ameri
can voices from the past (e.g.. Campbell 1989; Leeman 1996). considerations of oratory across
different media environments (Jamieson 1988), and studies of broader public discourses over
time (e.g Condit and Lucaites 1993). The so-called rhetoric of inquiry movement helped to
undervi rite historical studies of rhetorical dimensions of the production of knowledge and elite
discourses like theorefical Marxism (e.g.. Simons 1990: Aune 199$).
Institutional, policy, and political economic approaches to communication history also pro—
lileratecl in the Os
99 and after. James Beniger ( 1986) traced the technological and economic his—
l
mrs of what he called “the control resolution” and the intormation society across the nineteenth
and twentieth centuries, while Jo Ann Yates (1993) looked at the technologies and genres of’
organizational communication over the same (see Peters and Nielsen. chapter 14: Ashcraft and
Prasad. chapter 22. this volume). Menahem Biondheim (1994) took the business of the telegraph
mc news wire sefl ice as a locus for discussing changes in news and information practices in the
second half of the I 800s, while Richard John (1995) meticulously showed how the U.S. postal
,

THE HISTORY OF COMMUNICATION HISTORY

37

system was an agent of social change that transformed public life in the seventy’ years before the
1844 invention of the telegraph. Critical social history and political economy were prominently
featured among the chapters in William Solomon and Robert McChesney’s (1993) strong edited
collection on U.S. communication history, whose publication appeared within several years of no
table political histories authored by Gerald Baldastv (1992). Susan Smuylan (1994. McChesney
1Q95, and Thomas Streeter ( 1996). which collectively addressed the business, commercial poli
cies. and government regulation of newspapers, radio, and television broadcasting. Operating in
dtterent (liberal democratic) ideological waters, the historical sociologist Paul Starr (2004) mas
terfully traced the development of the U.S. communications system from the seventeenth century
to the twentieth; and Richard John (20 lOb) impressively excavated the policy, political economy.
and public discourses of telecommunications in the nineteenth and twentieth centuries, in addi
tion to editing a valuable collection of original documents on the history of U S. communication
policy as reflected through the postal system (2OlOa). Janice Peck and Inger Stole (2011) helped
anchor the collective project of left political economic history in an edited volume that extended
the tradition of Solomon and McChesney ‘s Ruthless Criticism.
Social, cultural, and institutional history all found their place in the histories of radio and
television that proliferated in the l990s. helping those tields to establish solid historical litera
tures. Susan Douglas (1989) and Susan Smulyan (1992) looked at the early years of American
radio broadcasting. Paddy Scannell and David Cardiff (1991) did the same for Great Britain.
while Mary Vipond I 1992) and James Hall (1997i followed suit for Canada. Attention also turned
to historical examination of Latin American radio (Fox 1997: Schvvoch 1990: Hayes 2000: Sin
clair. chapter 24. this volume). Other work would follow, leading to a flowering of radio studies
over the last two decades (e.g.. Hilmes 1997: Savage 1999: Hilmes and Loviglio 2001: for more.
see Sterling. chapter 12. this volume). Historical studies of television similarly flowered (e.g..
Bourdon 1990: Spiucl 1992: Steinmaurer 1999: see Fickers. chapter 13. this volume). Cultural
histories of media and collective memory also proliferated in the I 990s (see. e.g.. Zelizer 1992.
1998: Lipsitz l990
Communication remained a relatively marginal topic within the discipline of history’ proper.
hut interest and publications grew in the I 990s and 2000s. A number of studies wei’e organized
around information knowledge, and their flows over time and geographical space. Richard D.
Brown (1989, 1996) examined eighteenth and nineteenth-century America, while Daniel Hend
rick (2000) did analogous work (‘or Europe. More recently. Ian McNeely and Lisa Wolverton
(2008) have pushed outward in comparative, cross-national directions over the long duration,
chionicling the Western quest for knowledge from Alexandria to the lnternet age through the in
stitutions of library, monastery, university, Republic of Letters, disciplines, and laboratory. Cam
bridge trained University of Chicago historian Adrian Johns published a number of important
books and articles on the history of knowledge. intellectual propert, and information across print
and electronic media (e.g.. 1998. 2009. 2010, 2011). British historian Andrew Pettegree among
others continued to deepen our knowledge of communication in the early modern period with
critically acclaimed studies of persuasion in the Reformation and the book in the Renaissance
(2005. 2010). Print culture in America was documented thoroughly’ in the five—volume Hi%torv (1/
the Book in America (Hall. 2007—2010).

Historicist Turns in Communication Theory and Disciplinary Awareness, 1970s—90s
Communication theory’ also took historicist turns from the I 970s forvs ard. reflecting new atten
tion to intellectual history as a method and orientation toward theory. This was represented in
one vv ay by Carey’s influential vvork (much of it collected in jI 989] 2009. 1997i. in another by’

38

PETER SIMONSON JANICE PECK. ROBERT T. CRAIG. A’SD JOHN P JACKSON. JR

Hahern-ias’ Jheory of Cornmunicarirc Artion (2 sols. 1981) Paul l-Ieyer (1988) surveyed theories

of communication media since the Enlightenment Armand Mattelart ([1994j 1996) examined the
origins of key concepts such as communication flows and networks in a French context and how
the idea of communication came to he associated with Enlightenment ideals of rationality and
progress. Critical histories of communication theory were contributed by Dan Schiller 1996) and
b Armand and \Iichèle Mattelart (119951 1998). The journal Connumicarwn IfleorL launched
in 991 published a special forum on “Communication. Theory, and Histors including five ai—
tides on the relation of theory and historiography across studies of media and journalism, gender.
rhetorr. and interpersonal communication (Hardt 1993). Robert T. Craig 1 1999> conceptualized
the held of communication theory as a conversation among seven historical traditions (extended in
a Reader. Craig and Muller 2007). John Durham Peters’ magisterial Speaking into the Air (1999)
ads anced a philosophically attuned history of the idea communication from classical antiquity to
the present. showing the way towai d further hermeneutic, textually based intellectual history of a
sort he would pursue in his subsequent history of free speech (2005).
Dating back to the paradigm shifts of the l970s. the growth in communication history ener
cetically played itself out through histories of the various fields of communication studs. The late
1970s saw the first serious work on the intellectual and institutional history of communication
and media research (e.g., Gitlin 1978: MolTison 1978: C7itrom 1983). It overlapped with a larger
family of writings that charted genealogies and historically dominant ideas as part of critiques
that adanced alternate paradigms and theoretical problematics (e.g.. Chaffee 1975: Carey 1977:
Gitlin 1979: Hall 1982; a project continued in Peck 2001). The history of communication and
media studies was born, accompanied by growing and variably reliable collective memories of
the field’s past. Since then, in a literature charted by Jeff Pooley and Dave Park (chapter 3, this
volume), the history of the field of communication has grown into a robust subfield. Again, the
l990s were a pivotal decade. ith critical history sscll represented in a trio of book-length studies
(Hardt 1992; Simpson 1994; Schiller 1996) and William Buxton’s pioneering excavations of the
institutional support for communication research (1 9
94a. I 994b: see also 2009). Graeme Turner
1990> did some historical work in his introduction to British Cultural Studies, while Nancy
Signorielli (1996) biographically charted the lives of famous and forgotten women in the field (a
protect taken up a decade later in Naomi McCormack’s 120091 documentary film and a support
ing v ebsite for itL Much of this work focused on the American case, but the history of the field
around the world would also begin to be written,
Finally, the term “communication history” itself haltingly began to enter the academic lexicon
the
in
I 980s and ‘90s, in a period where publication outlets for historical work in communication
began to expand. John Stevens and Hazel Dicken-Garcia’s C’oininunication Hi.storv (1980) s as
perhaps the first book to use the phrase in its title, indexing a project that reached out from journal
ism history toward media history and historical media effects studies. Another pair of journalism
historians also used the term in an early methods textbook for the field tStartt and Sloan 1989. now
in its 3rd edition>. Historians Elizabeth Eisenstcin (1979) and Robert Darnton (1982, 65) both used
the term in passing in describing their respective projects. though it hasn’t been picked up widely
among professional historiaib. “Medta history” was a term that gained popularity in the I 980s.
tppearing with greater frequency than “communication history.” but Solomon and McChesney
(1993> selected the latter for the subtitic of their collection, Ruthies.s Criticism, The term saw
an uptake after 2000, with a ptograrnmatic call for its internationalization (Dicken-Garcia and
\‘iswanath 2002) and thoughtful reflection on its future (Nerone 2006). Running parallel to the
terminological story, new journals and book series were founded to support historical research
on communication—from the British journals Historical Journal of Fil,,i, Radio. and Telei’ision
estahlished in 1981 by the International Association for Media and History>. and Media History
1995>. and the French Le renzpc des suée/ias (2003) to the Histors of Commimication hook series

THE HISTORY OF COMMUNICATION HISTORY

39

at the University of Illinois Press (1994). Cambridge’s Studies in the History of Mass Communica
tion (1996), and MIT’s Media in Transition series (2003). In Spain, LaAsociación de Historiadores
de Ia Comunicación had been established (1992). By the turn of the last century, communication
history showed signs of beginning to institutionalize itself across several of its subfields.

RECENT TRENDS AND FUTURE DIRECTIONS FOR COMMUNICATION HISTORY
Over the last decade. communication history’ has begun to “come to awareness of itself’ as a
field. as John Nerone put the matter. remarking at the time on the tentativeness of that situation
(2006, 260). Its self-awareness is somewhat less tentative today, os ing to new pathways of in
stitutionalization and the publication of several volumes aiming to provide platforms for further
study (this Handbook among them). Beginning in 2007, the International Communication Asso
ciation (ICA) and the European Communication Research and Education Association (ECREA)
formed history groups, joining the history section of the International Association for Media and
Communication Research (est. 1959). and the International Association for Media and History.
formed in the l980s. Through conferenccs. panels, and listserves. they have helped organize
consersations about the history of media and communication practices, the histors’ of ideas of
communication, and the history of the field, all in increasingly international and sometimes com
parative manners. That organizational work has been complemented by’ several edited collections
on communication and media history (Katz et al. 2003: Gitelman and Pingree 2003: Robinson
2004; Peters and Simonson 2004; Chun and Keenan 2006: Zelizer 2008: Park and Pooley. 2008;
Bailey 2008: Peck and Stole 2011; Nerone 2013). Some in media history avoid operating with
the idea of “communication” (e.g., Gitelman and Pingree. 2003). but others are more ecumeni
cal. The history of rhetoric, meanwhile, remains intellectually and institutionally more separate,
though this collection tries to bring it into the fold as well,
One could provide a sociological account of the field’s coming to awareness of itself. Many
of the cadre of scholars who came of age in the l970s and ‘80s and fueled the early’ ferment of
communication history would land jobs in influential graduate programs. where they trained stu
dents who ss ent on to publish some of the most important historical work of the last two decades
md who have in turn begun to u’ain their ossn students. The younger scholars have entered job
markets where communication programs show divergent interest in hiring scholars who do his
torical work, but the prospects are certainly better than they were a generation ago, aided by the
growth of publication outlets for historical reseach.
In closing, we want to draw attention to six variably established styles or problematics of
contemporary communication history that extend lines of analysis begun in the I 970s and that we
believe should be cultivated further. They certainly do not represent all the qualities of the current
moment worthy’ of collective attention, hut they’ do capture several of its important strands, There
i oserlap among them, but each can stand independently. As shorthand, we call them: material
ity. depth. internationalization, social identities. digitalization, and reflexise historicizing.
Materiality can, of course, mean different things. On the one hand. there is the Marxian
linkage of the material with the economic and productive spheres. as well as its revisionist char
‘icterization of discourse, too, as material. Materiality in this sense has been one problematic for
communication history throughout the traditions of political economy and ciitical theory. both of
which remain extremely vital and represented across several chapters of this Handbook. But we
also draw attention to other materialities that have attracted more recent attention: one clustering
around bodies and their material senses. perceptions, and physical arrangement in the world: an
other attending to the physicality of technological artifacts, built environments, and geographical
places. Both the bodies and objects and places clusters have disparate orientations and exemplars.

40

PETER SIMONSON. JANiCE PECK. ROBERT 3. C RAICi. AND JOHN P IACKSON, JR.

but they point toward a family of ways to attend to not jast the symbolic. ideational. representa
tional, and discursive eiement’ of communication but also to its material manifestations and path—
ways of effectivity. Historians of the book ha e long emphasized the matercalitv of their artifacts
(Nerone 2006i. an impulse also seen ifl Lultural histories of radio, television, or newspapers that
draw attention to their status as, for instance, furniture organizing domestic space (e.g., Spigel
1992), sources of sound wases or optics e.g.. Douglas 1999: Kittler [19991 2010). or even insu
lation for house walls Weonard 1995) Kittler and his students have adxanced one kind of ma
tcrialist analysis. with Cornelia Vismann ([2000} 2008) for instance writmg a eneaiogy of files
and Kittler himself turning toward a kind of mathematical materialist synthesis before his death
(e.g.. 2009). Foucault and Kittler have also influenced the turns toward materiality in the project
of media archaeology. which attends to both discursix e and material manifestations of media
in history (Huhtamo and Pam mkka 2011). Jonathan Sterne (2003). meanwhile, took FoucaLmldman
analy tics into the cultural history of sounri reproduction. attending to machines and bodies along
with techniques. discourses, and conditions of possibility. His was part of a larger flourishing of
historical studies of sound and other senses as material and cultural media of communication (see
e.g.. Thompson 21)02. Hilmes 2005: Smith 2008: Goodale 2011). Still others mapped historical
spaces and places from communIcation anu media perspectis es, attending for instance to places
of political asemhiy and ritual e.g.. Brew in 2008). to broadcasting buildings t Ericson and Rieg—
cr1 21)1(J). or to contexts for the invention of ideas about communication (Simonson 2010). His
torical studies of visual communication grew rapidly (see Griffin, chapter 7, this solume), many
of them also attending to material dimensions of the image.
A second trend worth commenting upon. and one evident in many of the new materialist
histoi ies, is what we would call the increasing depth of communication history as a field, series
of practices, and assemblage of published studies. The borders of the field are porous and likely
to memain so but in the twenty years since Michael Schudson lamented its woeful undcrdcselop
mcmit, communication history has made considerable progress in establishing itself as a nieth
odologicalix rigorous and theoretically informed area of study with a soihi base of literature.
As practiced in commLmnieation and media studie proper, by scholars trained in those fieldc.
communication history still rarely meets the standards of professional historians. Nerone (2006,
201 2) and others have written about this asymmetry, and it’s not likely to go away. This doesn’t
mean that Lommnunication histor i
5 second—rate histor\ tthough sometImes it is). but rather that it
is a field more akin to historical sociology, historical arthropoiogy. or historical literary studies—
ili of which, like communication history. tend to bring problematics and theoretical concepts
from their respect\ e fields to engage the past (Nerone 2013). Moreover, the best work in commu
nication history over the last several decades, in addition to being driven by critical imagination
and analytic rigor, has been built on archival research, textual analysis. interviews, and related
interpretive methods applied with the rigor necessary to produce books that have commanded
interdisciplinary attention. Collectively, we need to continue to produce books that address audi
ences both within and outside the field, as well as students capable of producing such work.
The third trend u e mention, still not firmly established, is the internationalization of corn—
imiLmication history. On the one hand, there is long precedent for thinking about the history of
communication in cross-cultural, cross-national, and global perspectives. This was an impulse in
the speculative histories of the eighteenth century, a component of the metanarratives of culture
and ci ilization that found their way into anthropological and political economic thinking of the
nineteenth and tw entieth centuries (and their confluence in the Canadian tradition from lnnis for—
ward), a periodic element of European journalism histories since the I 930s, a historical correla
dxc of mid—centui-v modernization theory. and a major focus for the cultural imperialism research
of the l970s and beyond. The politics of that lineage have often been ethnocentric (particularly in
the earlier iterations), but the aspiration to breadth is laudable, For more than a century, however,

THE HISTORY OF COMMUNICATION HISTORY

41

the cosmopolitan anti cross—national strands of communication history have generally been over—
liarlow cr1 by nationally or locally focused research. and empirically careful cross-national or
5
comparative work has been far rarer. Over the last decade. though. there have been increasing
calls for internationalization from within the rlisciplinary ranks of communication and media
siudies (e.g.. Dicken-Garcia and Viswanath 2002; Curran 2008: McLuskie, Kinnebrock. and
Schw arzenegger 201 1), and a number of scholars have produced—for instance Norbert Finzsch
and Ursula Lekmkuhl s (2004) edited collection on German and American media since the sev
enteenth century: Asa Briggs and Peter Burke’s (2005) excellent overview of the social history of
media: careful studies of globalization, media, and empire by Jill Hills (2002, 2007) and Dwayne
Vs inseck and Robert Pike (2007); several volumes and essays internationalizing the history of the
held (e.g.. Park and Pooley 2008: Simonson and Peters 2008; Fleck 2011): and Michelle Hilmes
c2Ol I I trmnational study of broadcasting in the United States and Britain (see also Putnis, Kaul
md Wilke 21)1 0. We need more work in these veins—mapping cross-flows of influence and
historical des elopment. comparing formations and practices across regions. and continuing to fill
out the communication history of globalization in all its complexities.
A fourth trend. originating in the social and cultural histories of the 1970-s and ‘80s. organmLes
itself around attention to gender, race. class, and other social identities as central categories for
cornrnunic’cItion history. Gender is the best established in historical literature (see Ross. chapter
20, this volume), with more than three decades of writing on women and media recently joined by
tewer studies of masculinity. Labor and the working classes continue to receise attention in corn
unication history (see Godfried. chapter 18, this volume; also Ross 1999; Roscigno and Danaher
2004; Fones-Wolf 2006), though not to the extent they deserve, in part a reflection on the priorities
of cuitmmral as opposed to social history. While sexual identity and GLBTQ issues have found a
groxving place in studies of contemporary communication, historical work in the field lags, though
it toe has seen a number of important books in the last decade or so (e.g.. Alssood 1996; Gross and
Woods 1999: Gross 2002: Morris 2007: Streitmatter 2008: Sutton 2010). Native and indigenous
peoples have beeo the focus of several studies (e.g.. Keith 1995: Coward 1999: Daiev and James
2004: see also Romano. and McCracken and Teer—Tomaselli. chapters 23 and 25. this solume).
but like other peoples of non-European descent, they have fallen largely outside the purview of
conimunication history to date—a marginali ation in the contemporary literature that mimrors the
treatment non-Europeans received in the es olutionary nietanarratives of media from the eigh
teenth century forward. Religious identities. on the other hand. has e garnered far more attention
a historical studies ot mediated and face-to-face communication, and there are now relatively
large bodies of work on the communications media of Christianity and Judaism. as well as grow
‘ng research on islam, Buddhism, and Confucianism (see Swearingen. Kouts. Echchaibi. chapter
5 26, 27, this volume; and, e.g.. Mendels 1999; Nord 2004; Morgan, 2007). We urge scholars to
)ntmnue to build knowledge. theories and methods to deepen and further dexelop the disparate
cud wide-ranging literature on social identities and communication history.
Fifth, we gesture toward the multiple ways that the digital has made its mark on and perhaps
hegon to transform comimiunication history m a practice. For one. historians of communication
has e over the past three decades migrated to electronic word processing and online media to
compose their work (this chapter. for instance, was composed on Google Document). while
eomiimtmnication history’ has been disseminated to audiences by a sariety of digital means as well—
electronic versions of print journals, online books or segments thereof, svebsites. and hiogs to
name several. In addition. the digital has become a topic for communication histor ranging front
the medieval scholar James Joseph O’Donnell’s (1998) comparative meditation on reading in the
ancient and Internet eras to Fred Turner’s (2006) meticulously detailed social and culiural history
of the rise of California cyberculture, among other ways to chart the history and meaning of the
latest new medium (see Peters and Nielsen, chapter 14, this volume). Finally, the digital moment
.

42

UHF HISTORY OF COMMUNiCATION HISTORY

PETER SIMONSON JANICE PFCK, ROBERT T CRAE( AND J( EN P JA( KSON JR
,

43

ha: helped to drive interest in other topics, as for instance the archive, which since the mid- I 990s
has become a fashionable consideration for both poststructural theorists (e.g.. Derrida 1995) and

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,\rcndt, Hannah. 1958. The Hunian Condition Garden City’ Doubleday
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preservation ol visual, audio and v nt en media texts—ushering in an era of new plenitude of
primary sources for certain types of communication history (Fickers chapter 13 this volume)
European and American c( mmunication historians and theorists have taken up the topic as well,
drawing attention to important questions about methods, artifacts, and conceptual understandings
of hisftr in the digital age (see e.g., Robertson 2010; Fickers and de Leeuw 2012).
Finally, in the spirit of exhortation as much as observation of obvious trends, we conclude
with a call for more historicization across communication studies writ large, from its humanistic
to its scientific wings. Here we shift registers from communication history to historicallyinformed (or perhaps historically-aware) communication studies and communication science.
This reflexive historicism can take multiple forms, including: (1) historicizing the phenomena we
study by recognizing that they express themselves in particular times and places, even when we

aim for universality in our findings or broad representatixeness in our samples; (2) historicizing
theories and operative concepts by knowing something of their emergence and genealogies; (3)
historicizing research projects through reference to relevant predecessors that serve not just as
abstract references in a literature review but also material endeavors carried out within institutional
structures and embodied figures; (4) historicizing our broader fields of study by seeing how they
are the products of societal and academic problematics that change over time and are likely to
seem dated and perhaps flawed within a couple of decades. Communication historians as a group
can contribute to this struggle f’or greater historical awareness by collaborating with colleagues
who work in traditionally non-historical subflelds, making local arguments for historical
education in graduate and undergraduate programs, and finding new ways to connect the history
of communication with the present and near future,
To bring this long chapter to a merciful close, we end by reflecting back across the terrain
we have made an effort to begin mapping. The first point to re-emphasize is that, despite its
length. our chapter is only provisional, a prolegomena to future work, and a radically incomplete
mapping of communication history in world perspective. Part of our work has been conceptual,
casting communication history as a family of more- and less-conceptualized practices, organized
around the explicit terms and ideas of rhetoric, communication, journalism/news, media, and
to lesser extent information, Those explicit traditions and discourses each trail international
histories, marked b inventions and flows of ideas and communicative practices, and historical
reflections thereupon. Thi chapter has sketched them in I”road outline and opens into the other
chapters in this Handbook, Because communication history is itself mediated, expressed, and
communicated all the way down to its cultural and epistemological bases, and all the wa
back in time, it is a rich and productive area of focus for communication and media research,
‘riticism, and theory Indeed, cue m’ght make the case that it anchors the whole discipline ot

communication,

NOTE
I. The authors would like to thank Dave Park, Andrcas Fickers, Jan Swearingen. Chuck Morris, Paddy
Scannefl, James Curran, John Nerone, and Jeffrey Wayno for their help or encouragement on parts of
this chapter. Special thanks go to Michael Schudson, John Durham Peters, Gideon Kouts, and Richard
John foi assistance above-and-beyond the call ot duty. Their comments made the chapter much better
than it would have otherwise been.

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PETER SIMONSON JANRE PECK. ROBERT 1. CR.\IG, \NDJOHNP JACKSON JR

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