we create your businessEYE-CATCHINGCREATIONS THAT ATTRACT ATTENTION.Hopping Mad Designs is a leading Sydney web design and graphic design agency. Known for combining creativity and innovation, with functional and user-friendly design, we understand that talented designers create design solutions, not just attractive artwork. Our Designs Are: • unique, strong and stylish • fresh, clear and user-friendly • always on time, brief and budgetDISTINCT DESIGNSTHAT DElIvER STuNNING RESulTS
Comments
Content
we create your business
EYE-CATCHING
CREATIONS THAT ATTRACT ATTENTION.
Hopping Mad Designs is a leading Sydney web design and graphic design agency. Known for combining creativity and innovation, with functional and user-friendly design, we understand that talented designers create design solutions, not just attractive artwork. Our Designs Are: • unique, strong and stylish • fresh, clear and user-friendly • always on time, brief and budget
DISTINCT DESIGNS
THAT DElIvER STuNNING RESulTS.
About Us
Web design, graphic design, print design—for 15 years, Hopping Mad Designs has been creating innovative and eye-catching designs that have brought to life many brands in Sydney, and across Australia. Having injected fresh creativity into established corporations, as well as having helped many new businesses build and develop their brand, Hopping Mad Designs has both the talent and the experience to create designs that truly deliver results.
Our History
Originally a niche design agency, Hopping Mad Designs rapidly grew to become the web design and graphic design specialists that both big and small business turn to when they need quality design solutions. Founded by the talented design duo of Steven Waldberg and Joanna Basile, the agency has now expanded to include a larger design team who work closely under their guidance, to ensure high-quality design work is delivered on time, on brief and on budget. At Hopping Mad Designs, we pride ourselves on building strong relationships with our clients. While we have grown significantly, we’ve always maintained the focus and values of a small business at heart. We still believe it is important to really understand your needs, so we don’t just meet, but exceed your expectations.
OuR SERvICES.
YOuR DESIGN SOluTIONS.
Brand Development & Strategy
Working closely with our clients, we take the time to get to know your product and your market, so we can create brandbuilding designs and design strategy that aim to creatively communicate and enhance your corporate message.
Web Design
Known for our simple, yet stunning interfaces, our website designs are created with user-engagement in mind. We integrate the latest Search Engine Optimisation (SEO) techniques, as well as facilitate optimal social media linkages, to create multi-functional websites that work for your business.
Graphic Design
Advertisements, Logos, Annual Reports, Business Cards, Artwork and more— Hopping Mad Designs has the experience and originality required to help truly conceptualise and develop your brand. Our visual designs are eye-catching and able to clearly communicate your message.
SEO
SEO stands for Search Engine Optimisation. By adopting SEO into your website design, you will increase your search ranking for major search engines, such as Google and Yahoo, thus increasing your exposure to potential clients. Hopping Mad Designs offers simple, yet affordable SEO solutions, tailored to improve your search engine rankings.
Social Media
Whether you’re looking to enter the social media realm in style, or to add a professional look and feel to a corporate blog or networking page, Hopping Mad Designs can create sophisticated design that will give your social media a professional edge.
WORK SAMPLES
Page 1
Client: Project: Brief:
AIFS Family Matters Journal Hopping Mad was commissioned to re-design the look of the flagship publication for the Australian Institute of Family Studies. Hopping Mad was responsible for typesetting and design of each issue every quarter.
Client: Project: Brief:
ACMA Cybersafety brochure suite A series of DL brochures addressing cyber safety were re-designed by HMD for ACMA. The brochures contained custom illustrated characters and were colour coded according to topic.
WORK SAMPLES
Page 2
Client: Project: Brief:
Australian Museum Eureka Prizes Award Collateral Award collateral for the 2010 Eureka Prizes. HMD has been responsible for the creation of a visual theme and it’s development and application to all collateral since 2008 - helping to boost Prize popularity and participation.
Client: Project: Brief:
Australian Hotels Association (AHA) Accomodation Award for Excellence Collateral Award collateral for the 2010 Eureka Prizes. HMD has been responsible for the creation of a visual theme and it’s development and application to all collateral since 2008 - helping to boost Prize popularity and participation.
WORK SAMPLES
Page 3
Client: Project: Brief:
SBS Annual Report 2010 SBS again returned to HMD to create and produce their annual report. This year the design was evolved and developed further - in keeping with the style and branding guidelines. The theme of the report focussed on the World Cup.
Client: Project: Brief:
CSIRO Greenhouse 2011 Conference CSIRO commissioned HMD to develop a new look for the Greenhouse Conference for 2011, and apply it to all collateral. A website, flyers, program, handbook and promitional usb’s were all produced.
WORK SAMPLES
Page 4
Client: Project: Brief:
FACHSIA Fact sheets The design of Fact sheets covering Whole-of-Township Leasing for the Aboriginal community. The fact sheets needed to fit with the Closing the Gap style guide.
Client: Project: Brief:
IMPACT Group Newsletter templates A template for a quarterly was developed for the Impact Group. HMD is responsible for the design and production of each issue.
WORK SAMPLES
Page 5
Client: Project: Brief:
Lexis Nexis Online Marketing Collateral Hopping Mad is responsible for the design and construction of a variety of online marketing collateral for Lexis Nexis, promoting new products and communicating with clients. Collateral includes eDMs and online ads.
Client: Project: Brief:
TLC Marketing Seagate promotion Campaign collateral for a promotion for Seagate. Items included posters, shelf wobblers and stickers.
WORK SAMPLES
Page 6
MORE THAN JUST HOME LOAN ADVICE
2 3
1
00 Over 70,0 ts happy clien rd winning Multi awa pany com ts our clien n 98% of us agai would usefriends. or refer
WHY E? SMARTLIN
If you decide to buy a property in Australia and need finance to fund the purchase, there is much to consider and a lot that can be confusing.
A quality mortgage adviser will do much more than help you to secure your home loan. They are able to access data that can give you extensive factual information about a particular property you may be considering buying, as well as its sales history. They can also help you give you an idea of what’s happening with property in specific areas you might be interested in living in, assisting you to make an informed decision. They will also be able to put you in contact with their network of trusted referral partners – such as real estate agents, conveyancers/solicitors, builders and accountants – who can assist you with your various property needs.
Call today on 1800 020 066 www.smartline.com.au
Client: Smartline Project: Marketing Collateral Brief: HMD has worked with Smartline for over 10 years, developing campaign themes and implementing designs for advertisements, eDM’s, flyers and postcards.
Client: Project: Brief:
Moss Capital Biomass Fund Report Moss Capital asked HMD to design and produce a report document for them. The square format and strong imagery work to create a catchy and visually appealing product.
WORK SAMPLES
Page 7
Client: Project: Brief:
The MAC Group MAC-A-ZINE The Mac Group produces a magazine each quarter to distribute to staff and suppliers. HMD is responsible for the design and production.
Client: Project: Brief:
ADMA ADMA Awards Book HMD was responsible for the design and production of the ADMA Award book for over 5 years. The books needed to tie in with the theme each year and showcase entry work clearly.
WORK SAMPLES
Page 8
Client: Project: Brief:
INVESTA Quarterly report documents HMD has taken over the layout and tyepsetting of the Investa quartely investment reports. Each report requires the creation of charts and graphs.
Client: Project: Brief:
Security 365 Product Catalogue HMD created the identity for Security 365, and then designed and produced an extensive product catalogue that required technical line drawings and specification charts.
WORK SAMPLES
Page 9
8
Strategies • As a shareholder and working with PAN TV, investigate audience requirements to identify potential program markets. • Continually review television and audio-visual technology developments for audience program delivery services. • Use available audience information to identify complementary services. Performance Indicators • Potential program markets identified and reviewed every 12 months. • New audio-visual, technology developments identified. • Revelations of audience research and information. 2. RESOURCE MANAGEMENT MSTL will work to improve the quality of special interest services. It will continue to ensure the efficient, effective and accountable use of SBS resources. MSTL will endeavour to complement SBS’s research, development and exploitation of new technologies. Strategies • As a shareholder in PAN TV, ensure PAN TV’s facilities and expertise are maximised in the context of their efficiency and marketing potential. • Maximise the return on investment to SBS. • Comply with the reporting, disclosure and charging requirements of the Ministerial Approval provided under subsection 52(3) of the SBS Act. Performance Indicators • Level of return to MSTL from PAN TV operations. • The provision of quarterly financial statements to the SBS Board. • The provision of six-monthly activity reports to the SBS Board. 3. BUSINESS ACTIVITIES MSTL will continue to explore and develop commercial, business activities related to its Charter. It will also work to maintain and enhance SBS’s ability to provide programs and services by protecting sources and achieving savings in the acquisition of programming for SBS‘s free-to-air services. Strategies • Working with PAN TV, explore the development of new program channels, which complement existing services. • Investigate further equity involvement in other media and audio-visual activities. • Maximise the use of expertise and resources made available through SBS to develop complementary business opportunities. Performance Indicators • The number of products and services in which MSTL has an interest. • Level of interest from pay television operators/ broadcasters/producers/program makers and other parties in co-productions and collaboration. • Regular reviews undertaken to identify complementary expertise and resources within SBS.
*“Broadcasting pay television services” means the following: (i) subscription television broadcasting services of a commercial multilingual or multicultural nature; (ii) activities directly related to, or incidental to, subscription television broadcasting services of a commercial multilingual or multicultural nature, including the provision of programming services to holders of licences to provide subscription television broadcasting services or subscription television narrowcasting services granted under the Broadcasting Services Act 1992.
Overview Of SBS ServiceS
SBS TeleviSion
SBS Television broadcasts a unique mix of Australian and international programs drawn from over 600 national and international sources, a range unrivalled by any other television network in the world. It attracts a weekly audience of more than seven million Australians. Half of its programs are in a language other than English, around 60 languages. Most of SBS Television’s non-English language programming is made accessible to all Australians through English subtitles. Programming genres include news and current affairs, sport, documentaries, films, drama, arts, comedy, animation, entertainment and education. SBS produces, acquires and commissions documentaries, dramas, feature films, comedies, news, current affairs and sport bringing to Australian audiences the unique stories, issues and characters of multicultural Australia. SBS transmits its programming in analogue and digital mode. The analogue service is delivered via 250 terrestrial transmitters, 470 self-help transmitters and four satellite services, reaching 96 per cent of all Australians. The digital service is delivered via four digital television satellite services and 189 digital terrestrial transmitters, reaching an estimated 90 per cent of Australia’s population. The rollout is underway to reach 93% of the population
SBS Radio
SBS Radio is the world’s most linguistically diverse radio network, broadcasting programs in approximately 70 languages, that are heard by more than three million Australians. Each language program presents listeners with a wide range of content covering local, national and international news and current affairs, sport, interviews, features, talkback, community information and music. SBS Radio’s service is broadcast on a network of 15 terrestrial radio transmitters and 56 self-help transmitters either on air or under construction, reaching all capital cities and major regional centres
SBS online
SBS Online extends and enhances SBS Television and SBS Radio programming. The SBS website, www.sbs.com.au, incorporates more than 130 individual websites and records around six million page impressions each month making available audio and video downloads and podcast feeds. SBS Online also creates and commissions innovative content and interactivity that is exclusive to the web. SBS Online creates websites to support locally produced programs shown on SBS Television providing information and other features that add to the viewing experience. Videos, transcripts, updates and newsletters are available on the websites of SBS Television’s news and current affairs programs. The SBS Radio website features audio streaming of SBS Radio’s 68 language programs. Each language program website also carries archived news and other reports. Complementing these Television and Radio sites, SBS Online creates additional websites that combine innovative audio, visual and text formats and extend interactivity and originality into new genres
20
SBS Corporate plan | 2007-2012
SBS Corporate plan | 2007-2012
21
Client: Project: Brief:
SBS Corporate Plan document SBS requested Hopping Mad design and produce a Corporate Plan document to be used as a marketing and information tool to clients and advertising sponsors. The docuement wasn’t too follow a branding styleguide, but be a stand alone piece.
Client: Football NSW Project: Annual Report 2009 + 2010
Brief: Football NSW had never had an annual report professionally created - it had always been something they had done in-house. The decision to have HMD design and produce the annual report was based on a design to have a more professional document that could be used as a marketing tool and boost the image of the company. HMD was invited back to produce the 2010 report as well.
WORK SAMPLES
Page 10
Client: Project: Brief:
The Committee for Sydney Global Sydney Benchmark Report HMD designed, typeset and produce this extensive benchmark report document for The Committee for Sydney.
Client: Project: Brief:
Asia Pacific Business Coalition on Aids Toolkit for a Smart Workplace HMD was responsible for the design, tyepsetting and production of a series of Word document reports for ABCA. Each document had links and bookmarks to each other as well as external references.
WORK SAMPLES
Page 11
Client: Project: Brief:
Centennial Park and Moore Park Trust Moore Park Golf logo The design of a new logo and brand identity for Moore Park Golf. HMD designed stationery, signage, brochures and a branding style guide.
Client: Project: Brief:
CanHelp Logo Canhelp is a not for profit organisation helping communities in Cambodia and Nepal.
WORK SAMPLES
Page 12
Client: Project:
Brief:
National Accoustics Website
The design and implementation of a CMS website for National Acoustic Laboratory. The design needed to sit within very specific guidelines.
Client: Active Occupational Health Services Project: Website
Brief: The design and construction of a CMS website for a company providing workplace rehabilitation, injury management, return to work, occupational health and safety and training services.
WORK SAMPLES
Page 13
Client: Project:
Brief:
Wollondilly Library Wollondilly Library Website
HMD was commissioned to design and construct a CMS website for Wollondilly Library. The site had several sections that needed custom flash banners created.
Client: Project:
Brief:
TompkinsMDA Architects Website
A stylish, corporate website for an architectural firm, with CMS to enable to client to update their portolio and content. Minimal clean design to match their corporate style.
WORK SAMPLES
Page 14
Client: Project:
Brief:
UNSW Faculty of Law Website
HMD was commissioned to design a new website for the Faculty of Law that sat within the University brandlines but gave the Faculty an identity of it’s own.
Client: The Rigging Shop Project: Website
Brief: The design and construction of an e-commerce, CMS website for a company providing rigging products. HMD also created the logo and identity.