honda
Content
Honda Motor Company and Hybrid Electric Vehicles
Presented by Monisha Malhotra Anita Keswani Rahi Gomber Rohan Khare
History
1946,Founded in Hamamatsu,Japan by Soichrio Honda as the Honda Technical Research Institute as a developer of engines for bicycles. 1949,first motorcycle ³Dream´ 1959,entered US automobile as American Honda Motor Company 1963,S500,first sports car ,in Japan Followed the ³Glocalisation´strategy 1999 Honda announced its FCX-V1 AND FCX-V2 fuel cell FCXFCXvehicles 2004 first hybrid scooter 2006,the company boosted operating profits of $5.1 billion)
Hybrid car
Honda achieved remarkable technological success in development of solar cars ,electric cars and hybrid cars. 1997,Honda Motor Company introduced a two door/electric hybrid vehicle called Insight to Japan EfficiencyEfficiency- 61 miles per gallon(city) 68 miles per gallon(highway) gallon(highway) 1999,selling of Insight in the United states 2000 ³Awad for Excellence in Enviornmental Engineering 2002 ³Enviornment protection Agency rated the Insight the most fuel efficient vehicle sold 2005,100,000th hybrid to retail customers
Hybrid Electric vehicle
Hybrid automobile engine utilize both petrochemicals and electricity for power 1900s,American auto buyers prefered electric cars to gasoline powered cars 1970¶s hybrid engine technolgy revived 1976 US Congress passed ³electric and hybrid vehicle R &D,Demonstration Act 1990,Sport Utility vehicle
Hybrid Electric Engine
Toyota was first to market hybrid cars (Prius) Honda was first to maket hybrids in the US The Honda Insight was designed a a ³parallel´hybrid system in contrast to seriesseries- parallel hybrid system in toyota
Parallel hybrid system
Series ±parallel hybrid system
Obstacles
Number of hybrid cars sold still very less compared to traditional automobiles Expensive to produce in comparison to traditional cars Insufficient volumes to reach economies of scale
Strategy
Emphasis on innovation ,independence and enviornmental friendliness Utilizes japanese style logistics and operation program Cost remain low and high productivity Production processes,technological intensive,automated manufacturing lines and proprietory software Extensive network for transportation and distribution Franchised dealerships Huge emphasis on research and development.Honda has created two autonomous firms o Honda R&D Co. Ltd o Honda Engineering Co.Ltd Advertising through television ,radio advertising campaigns,magazine ads
Collaboration strategies
³going solo´with a risky but potentially profitable strategy whereas toyota persues licencing and joint ventures strategies
Thank you !
Presented by Monisha Malhotra Anita Keswani Rahi Gomber Rohan Khare
History
1946,Founded in Hamamatsu,Japan by Soichrio Honda as the Honda Technical Research Institute as a developer of engines for bicycles. 1949,first motorcycle ³Dream´ 1959,entered US automobile as American Honda Motor Company 1963,S500,first sports car ,in Japan Followed the ³Glocalisation´strategy 1999 Honda announced its FCX-V1 AND FCX-V2 fuel cell FCXFCXvehicles 2004 first hybrid scooter 2006,the company boosted operating profits of $5.1 billion)
Hybrid car
Honda achieved remarkable technological success in development of solar cars ,electric cars and hybrid cars. 1997,Honda Motor Company introduced a two door/electric hybrid vehicle called Insight to Japan EfficiencyEfficiency- 61 miles per gallon(city) 68 miles per gallon(highway) gallon(highway) 1999,selling of Insight in the United states 2000 ³Awad for Excellence in Enviornmental Engineering 2002 ³Enviornment protection Agency rated the Insight the most fuel efficient vehicle sold 2005,100,000th hybrid to retail customers
Hybrid Electric vehicle
Hybrid automobile engine utilize both petrochemicals and electricity for power 1900s,American auto buyers prefered electric cars to gasoline powered cars 1970¶s hybrid engine technolgy revived 1976 US Congress passed ³electric and hybrid vehicle R &D,Demonstration Act 1990,Sport Utility vehicle
Hybrid Electric Engine
Toyota was first to market hybrid cars (Prius) Honda was first to maket hybrids in the US The Honda Insight was designed a a ³parallel´hybrid system in contrast to seriesseries- parallel hybrid system in toyota
Parallel hybrid system
Series ±parallel hybrid system
Obstacles
Number of hybrid cars sold still very less compared to traditional automobiles Expensive to produce in comparison to traditional cars Insufficient volumes to reach economies of scale
Strategy
Emphasis on innovation ,independence and enviornmental friendliness Utilizes japanese style logistics and operation program Cost remain low and high productivity Production processes,technological intensive,automated manufacturing lines and proprietory software Extensive network for transportation and distribution Franchised dealerships Huge emphasis on research and development.Honda has created two autonomous firms o Honda R&D Co. Ltd o Honda Engineering Co.Ltd Advertising through television ,radio advertising campaigns,magazine ads
Collaboration strategies
³going solo´with a risky but potentially profitable strategy whereas toyota persues licencing and joint ventures strategies
Thank you !
