How to Give a Great Speech
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k«kViolatekPar inson skLawkforkFinancialkAbundancekkkkThekMythkofkThin ingkBigk»k»k HowktokGivekakGreatkSpeech By:kBriankKimk-kJulyk24,k2006k Ifkyou'rekakfirstktimekvisitor,kIkhighlykencouragekyouktokclic kherektoklearnkmo rekaboutkthisksitektokseekhowkitkcankTRULYkchangekyourklifekli eknokotherksitekc ankandkhowkmillionskaroundkthekworldkarekalreadykbenefitingkandkgettingkthekVERY kBESTkVALUEkoutkofkit!kThan kyoukforkvisiting!k Ikthin keverykonekofkuskdreamskofksomedaykgivingkTHATkONEkSPEECH.kYouk nowkexact lykwhatkspeechkI'mktal ingkabout.k Thekonekwherekyoukarekstandingkonkstage,ksupremelykconfidentkinkyourk nowledgeka ndkflawlesskdelivery.kThekonekwithknokstutterskandknokaw wardkpausesktryingktokr ememberkwhatktoksayknext.kThekonekwithknobodykinkthekaudiencekloo ingkaroundkork chec ingktheirkwatchkorkwonderingkwhatktheykshouldkeatkforkdinner.kThekonekwhere kyourkvoicekdoesknotksha ekwithkfearkandkyourkgestureskareknotkaw wardkandkforce d.kThekonekspeechkwherekatkthekendkofkit,kthekaudiencekgiveskakthunderingkapplau sek(notkthekstandardkapplause,korkthekhalf-heartedkapplause,korkthekpitykapplaus e),kbutkthekgeniunek100%kcertifiedkgradekAk"Wekmostkdefinitelyklovedkyourkspeech kandkwekwantktokshowkit"kapplause.kThat'skTHEkspeechkI'mktal ingkabout.k DuringkmyktimekatkUCLA,klearningkhowktokgivekakgreatkspeechkli ekthatkwaskonekof kthekthingskIkwantedktokdo.kIktal edkwithkfriendskwhokhadkta enkthekregularkSpee chk101kclasseskthatkUCLAkoffered,kbutktheirkreviewskaboutkitkweren'tkthatkglowin gktoksaykthekleast.k Thenkonekday,kwhilekbrowsingkforkclassesktokregister,kIkstumbledkonkankobscureks peechkclasskburiedkdeepkwithin.kIkbelievekitkwaskcalledkOralkCommunicationkorkso methingktokthatkeffect.kWhatksurprisedkmekwaskthatkitkwaskfiledkunderkMathkandkS ciencekdepartmentk(maybekitkwaskMathkorkSciencekdepartment,knotkmathkandkscience ,kbutkIkdigress).kThekpointkIkwantktokma ekiskthatkitkwasn'tkfiledkunderktheksam ekdepartmentkaskthekregularkSpeechkclasseskwere.k What'skmore,kthekclasskmaximumksizekwaskextremelyksmallk(Ikthin k10kpeople),kwhi chkmeantkindividualkonekonkonektimekwithkthekprofessor,kaskopposedktokthekhugekr egularkspeechk101kclasses,kwherekyoukwereka inktokakgrainkofksandkonkakbeach.k Thekprofessork(IkapologizekprofuselykforkforgettingkyourknamekProfessorkaskIkamk horriblekwithknameskandkthat'skwhatkIkgetkforkcallingkyoukthekgenericktitlekofkP rofessorkallkthektimek:))kconsultedkwithktopkexecutiveskinkfortunek500kcompanies kandkhelpedkthemktokovercomekfearkofkpublickspea ingkandkgavekrealkgenuinekadvic ekonkhowktokgivekakgreatkspeech.k Thekcoolkthingkaboutkthiskclasskwaskthatkitkofferedkakwholeknewkparadigmkofkpubl ickspea ingk(atkleastkitkdidktokmekandktokthekotherkpeoplekinkmykclass).k Thekconceptskweklearnedkinkclasskwereksokgoodkthatktheykhelpedkpeoplekinkmykclas skwhokhadkstrongkforeignkaccents,k(whichkmadektheirkEnglishkhardktokunderstand), kgivekgreatkspeeches.k Ikadmit,kIkwasks epticalkuntilkthiskonekguy,kwhosekthic kAsiankaccentkmadekitkpr ettykhardktokunderstandkhiskEnglish,k(butkbyklearningkthesek eykpoints),kwaskabl ektokgivekakterrifickspeechkonknanotechnology.kDespitekhiskaccent,khekmadekankex tremelykcomplexksubjectkveryksimplektokunderstandkandkgotkhiskmessagekacrosskver ykeffectively.kMykclassmateskandkIkwerekblownkawaykandkitkwasktrulykinspiring,kt oksaykthekleast.k
KeykPointk#1:kYoukHavekankImportantkMessagekYoukWantktokTellkPeoplek Adoptkthekmentalitykthatkyoukhavekthiskgreatkmessagek(yourkspeech),kthatkonlykyo ukarekcapablekofkdeliveringkthiskimportantkmessagektokthekaudiencekandkthatkitki skyourkjobktokma ekthemkunderstandkyourkmessage.k Itkiskverykcrucialktheykunderstandkyourkmessage.k Putkyourkentirekfocuskonkwantingkandkma ingksurekthekaudiencekunderstandskyourkm essage.k Why?k Aklotkofkspeechkclasseskcoverktopicskcenteredkaroundkthekspea er.k Don'tkfidget.k Don'tkswayksidektokside.k Don'tkmumble.k Standkupkstraight.k Spea kloudly,kbutknotktookloudly.k Don'tktapkyourkfoot.k Don'tkletkaw wardkpauseskbuildkup,ketc.k WhatkthiskdoeskiskputkallkthekfocuskonkYOU,kthekspea er.kItkma eskyoukverykselfk conscious,kwhichkinkturnkma eskyouknervous,kwhichkwillkinkturnkshowkinkyourkspee ch.k Thek eykherekisktokthrowkallkthatkfocuskandksubsequentkanxietykonkthekAUDIENCE.k Havekthekthoughtkofk"IkreallykhavekankimportantkmessagekandkIkwantkthekaudiencek tokunderstandkit.kIt'skverykimportantkthatktheykdo.kIkamkthekchosenkonektokgivek thiskspeechkandkIkwantktokma eksurekIkgetkmykmessagekacrosskandktheykunderstand. "k Bykadoptingkthisksimplekshiftkinkfocuskfromkthekspea erktokthekaudience,kyoukera dicatekaklotkofkthekpainkthatkpeoplekassociatekwithkpublickspea ing,kandkthatkis k"IkhopekIkdon'tkscrewkupkandkloo kli ekakcompletekjac asskinkfrontkofkaklotkofk people."k Yourkfocuskshiftsktok"IkreallykwantkthekaudiencektokunderstandkmykmessagekandkI' mkgoingktokdokeverythingkinkmykpowerktokachievekthat."kDevelopkakburningkdesirek tokdokso.k ReallykfocuskonkthatkandkIkguaranteekyoukthatkthekaudiencekwillkfeelkitkandkpayk waykmorekattention,kbecausektheyksensekyoukhaveksomethingkimportantktoksaykandky oukDO.kThekaudiencekwillkfeelkthatkyoukareksincerelyktryingktokhelpkthemkinkyour kspeechkandkyoukwillkfindkthekaudiencekwillkthan kyoukgreatlykforkit.k Youk nowkwhatkelsekhappenskwhenkyoukdokthis?kAllkyourkbodyklanguage,kyourktonali ty,kgestures,kvolume,ketckwillkcorrespondktokthatkofkakgreatkspea er,kbecausekal
Thekfollowingkarekthekmaink eykpointskthatkIkrememberkfromkthatkclass.kIkdon'tk nowkwherekIkleftkmyknoteskonkthatkclass,kbutkthesek eykpointskarek(inkmykhonestk opinion)kallkyoukneedktok nowktokgivekakgreatkspeech.k
lkgreatkspea erskhavekakburningkdesirektokgetktheirkmessagekacross.k Everkwonderkwhykmotivationalkspea erskareksokinspiringkandksuchkgreatkspea ers?k That'skexactlykwhy.k Thiskiskakgreatkshiftkinkparadigmkbecausekitkturnskallkthekfocuskfromkthekspea e rktryingkhardknotktokma ekmista esktokthekaudiencekunderstandingkthekmessage.k KeykPointk#2:kSpea kinkakConversationalkTonek We'vekbeenkinfluencedkbykthekmediaktok"broadcast"kwhenkwekgivekakspeech.kTokspea kli ekTomkBro awkorkDankRatherkonkthekNightlykNewsk(Ikdon'tkmeanktokimplykthatk formkofkcommunicationkisk"bad"kinkaksense.kIt'skjustkakstyleknotksuitedkforkgivi ngkspeeches").kGivingkspeecheskinkak"broadcast"kformatkiskankinstantkturnkoffkto kaudiencekmembers.kWhy?k Becausektheykfeelkthatktheykaskankindividualkareknotkimportant.kYoukarekjustk"br oadcasting"kyourkmessagektokthekwhole.kInktheirkeyes,kyoukdon'tkcarekaboutkthemk askankindividual.k Thekmajoritykofkpeoplektendktokgokintok"broadcastkmode"kwhenkgivingkakspeechkand kthekaudiencekmemberskgroankinsidekthin ingk"notkthisktypekofkspeechkagain".k Whenkgivingkyourkspeech,kspea kaskifkyoukwerektal ingktokakfriend.kThiskwillkgiv ekthekimpressionkthatkyoukarektal ingktokeachkindividualkaudiencekmember,konkakv erykpersonalklevel.kThiskwillkholdktheirkinterestkinkyoukandkyourkspeechkbecause ktheykfeelkyourkarektal ingktokthemkpersonally.k Forkexample,klet'sksaykyourkspeechkisk"WhykBerrieskarekthekBestkAntioxidantkFrui ts"k Rightkbeforekthekfirstkwordskcomekoutkofkyourkmouthkwhenkyoukgivekyourkspeech,kp icturekyourkbestkfriendkinkthekfrontkrowkas ingkYOU,k"Heyk(insertkyourkname),kwh ykarekberrieskthekbestkantioxidantkfruits?"kAnswerkhimkli ekyoukwouldkinkthekton ekofkaknormalkconversationkinkyourkspeechktokgetkthatkconversationalktonekeffect .k Also,kma ekindividualkeyekcontactkwithkonekpersonkwhilekspea ingkinkthatkconvers ationalktonekandkthenkmovekonktoktheknextkpersonkandkma ekeyekcontactkwithkthemk andkrepeatkthiskprocess.kThiskwillkfurtherkenhancekyourkspeech.k TokhelpkyoukbetterkunderstandkthekdifferencekbetweenkBroadcastingkandkthekConver sationalktone,klet'skseekhowkthekopeningklineskofktheksamekspeechkarekli ekaccor dingktokthesektwokstyles.k Broadcasting:k"Numerouskscientifickstudieskhavekshownkthatkberrieskcontainkakhig hklevelkofkantikoxidants,kmoreksokthankanykotherkfruit.kTheykattributekthiskuniq uekqualityktokthek......"(zzzzzzzzzzzkthekaudiencekshutskdownkmentallykasktheykr ealizekit'skjustkanotherkbroadcast.)k Conversational:k"WhenkIkheardkberrieskwerekthekbestkantioxidantkfruits,ktwokques tionskcamektokmind.kWhatkthekhec kiskankantioxidant,kandkwhykshouldkIkcarekabout kthekberrieskthatkhavekthem?kIkbetkyoukthoughtkthatktoo.kWell,kIkdidkaklittlekre asearchkandkcamekupkwithksomekanswers.kItkseemskankantioxidantkiskli ekakcancerk fightingkmachine.kIt'sksortkofkli ek......k(audience'skearskper kupkrightkfromkt hekstartkbecausektheyksensekthiskisknokordinaryk(a akbroadcast)kspeech.kThiskspe a erkisktal ingktokthemkonkankindividualklevelkbecausekofkthekconversationalkton ekofkthekspeechksoktheyklistenkaccordingly.k Trustkme,kthekvastkmajoritykofkpeoplekgivekspeecheskinkbroadcastkmodek(i.e.kreme
mberkyourkhighkschool'skvaledictoriankspeech?),kwithoutkevenkrealizingkit,kandkw ithoutk nowingkthatkitk indkofkshutskpeople'skmindskoffkthekinstancektheykdetect kit,k(unlessktheykarekreallykreallykreallykreallykinterestedkinkwhatkyoukhavekto ksay).k Killkthekbroadcast.kOpenkupkthekconversationkandkinvitekthekaudiencekin.k KeykPointk#3:kP.R.E.Pk No,kitkdoesn'tkmeankprep,kalthoughkthat'sksomethingkyoukshouldkcertainlykdo.k P.R.E.Pkstandskfor:k Pkointk Rkeasonk Ekxamplek Pkointk Mostkaudiencekmemberskwillkonlykrememberkonekorktwok eykpointskfromkakspeech.k Theksadkthingkiskthatkmostkpeoplektendktokramblekonkandkonkandkonkandkonkandkonk inktheirkspeecheskwhilekallkthekwhilekthekaudiencekiskthin ingk"What'skthekpoint ?kGetktokthekfrea inkpoint!kYou'rekallkoverkthekfrea inkplace.kIkdon'tk nowkwhat kyou'rektryingktktoktellkme.kArrrrggghhh.kI'mkjustkgoingktokthin kaboutkwhatkIks houldkeatkforkdinner."k Tokavoidkthis,ktryktok eepkyourkpointksimplekbyksayingkitkinkoneksentence.k(P)k Whenkpeoplekhearkyourkpoint,ktheirknextknaturalkthoughtkisk"why?".k Youkmustksatisfyktheirkthoughtkbykprovidingkakgoodkreason.k(R)k Thenkyoukgivekaksimplekexamplektokillustratekyourkpoint.k(E)k Studieskhavekshownkthatkpeoplekwillkrememberkthekexampleskinkthekspeechkandkusek thatkaskaklin ktokrememberkthekpointkofkthekspeechk(tortoisekandkthekharek-keasy kexamplekthatkeveryonekrememberskandkthekpointkiskeasilykextractedkfromkthekexam ple).kSokchoosekakgoodkexample.k Thenkreiteratekyourkpointkforkgoodkmeasure.k(P)k Includekatkthekmostk3kP.R.E.Ps.kIfkpossible,ktryktokcutkdownktheknumberkofkpoint sktokonekorktwokinkyourkspeechkbecausekthekaveragekaudiencekmemberkwillkonlykrem emberkonekorktwokthingskfromkyourkspeech.k Whenkpreparingkyourkspeech,k eepkthesekpointskandkexamplesksimpleksokyou'rekaudi encekwillkfullykcomprehendkyourkmessage.kAkgoodkacronymkmykprofessorkusedkforkth iskiskK.I.S.Sk(Keepkitksuperksimple).k You'llkfindkthatkifkyoukusekthisksimplekP.R.E.Pkformula,kthekaudiencekwillkeasil ykbekablektokrecollectkthekmainkpointskofkyourkspeech,kwhichkisksomethingkverykr arekforkaudienceskinkgeneral.k KeykPointk#4:kLetkitkLandk Sometimes,kwekmaykbeksokeagerktokgetkourkmessagekacrosskthatkwekspea kfasterktha nkakhighkschoolkgirlksittingkwithkherkfriendskonkaklunchktablekwithkthekjuiciest
kpiecekofkgossipktokhitkthekschoolkinkwee s.k Whenkyoukspea ,kletkitkland.kPausekafterkeachksentence.kLetkitksin kin.kLoo katk thekaudiencektokgaugekwhetherkyoukarekspea ingktookfast.kYouk nowkjustkaskwellka skIkdokthatkifkyoukhavektok eepkupkyourkcomprehensionkwithkthekspea er'skfastkra tekofkspeech,kyou'llkswitchkoffkandkforgetkaboutkit,kaskitkiskwayktookmuchkwor . k Letkitkland.k KeykPointk#5:kKnowkYourkMaterialk(a akPractice)k Knowkyourkmaterial.kInsidekout.kYes,kit'skcliche.kYeskyouk nowkit.kYeskIkdon'tkh avektoktellkyou,kbutkI'mkstillkgoingkto.kKnowkyourkmaterial.kInsidekout.kKnowkit kinkyourksleep.kKnowkitkinkthekshower,kinkyourkcar,kwhenkyou'rekwor ingkout.kBek surekofkit.kBekroc ksolid.kKnowkyourkmaterial.kKnowkitksokwellkthatkyoukdon'tkev enkneedktokbringkaklinekbyklinektranscriptionkofkyourkspeech.kJustkakbriefkoutli ne,kaskshownkatkthekendkofkthiskarticle.kThiskiskjustkthekultimatekconfidencekbo oster.kKnowkyourkmaterialkandkyoukwillk noc kyourkownksoc skoff.k KeykPointk#6:kVisualizek Yeskyou'vekheardkaboutkthiskaskwell.kEverykboo ,kteacher,kandkspea erkrecommends kthiskpracticekandkyouk nowkwhy?kIt'skbecausekitkwor s.kIkwillkpostkankarticleko nkvisualizationkinktheknearkfuturekthatkwillkgokinkdepthkasktokwhykitkwor s,kbut kforknow,k nowkthatkitkwor s.k Getkaklayoutkofkthekplacekwherekyoukwillkbekgivingkyourkspeech.kStandkonkstageka ndkpicturekthekaudience.kVisualizekyourselfkgivingkTHATkONEkspeech,kandknailingk it,kandkhavingkthekaudiencekgivekyoukthunderouskapplauseskandkgenuinekcommentska fterward.kEnvisionkitkconstantlykandkfeelkthekjoy,khearkthekapplause,kseekyourse lfkinkyourkeyeskgivingkthekspeech,kfeelingkthekconfidence,klayingkoutktheksimple kpointskandkexamples,kseeingktheirkheadsknodkinkunderstandmentkandkagreement,ket c.kYoukwillkfindkthatkyourkvisualizationskwillkcomektrue.k ThekWholekPac agek Sokhere'skthekbasickoutlinekofkyourkspeech.k Introk-kLi ektheyksay,kusekankattentionkgrabbingkintro.kUsekakfunnykanecdote,kor ksomethingkyouknoticedkinkgeneral,korkwhateverkyoukcankcomekupkwith.kIkleavekthi skupktokyourkcreativekmind.kCasekinkpoint,kgetktheirkattentionksokyoukcanktellkt hemkabout:k Pointk#1:kMykpointkis...WhatkI'mktryingktoksaykis....etc..k Rk Ek Pk Pointk#2k Pk Rk Ek
Pk Conclusionk(wrapkitkupkandkreiteratekyourkpointskagain)k Donek ApplykthektipskoutlinedkinkthiskarticlekandkIkguaranteekyoukthatkyourkfearkofkpu blickspea ingkwillkgreatlykdiminishkandkthatkyoukwillkbekablektokgivekTHATkONEkS PEECHkyou'vekalwayskdreamedkof.k
KeykPointk#1:kYoukHavekankImportantkMessagekYoukWantktokTellkPeoplek Adoptkthekmentalitykthatkyoukhavekthiskgreatkmessagek(yourkspeech),kthatkonlykyo ukarekcapablekofkdeliveringkthiskimportantkmessagektokthekaudiencekandkthatkitki skyourkjobktokma ekthemkunderstandkyourkmessage.k Itkiskverykcrucialktheykunderstandkyourkmessage.k Putkyourkentirekfocuskonkwantingkandkma ingksurekthekaudiencekunderstandskyourkm essage.k Why?k Aklotkofkspeechkclasseskcoverktopicskcenteredkaroundkthekspea er.k Don'tkfidget.k Don'tkswayksidektokside.k Don'tkmumble.k Standkupkstraight.k Spea kloudly,kbutknotktookloudly.k Don'tktapkyourkfoot.k Don'tkletkaw wardkpauseskbuildkup,ketc.k WhatkthiskdoeskiskputkallkthekfocuskonkYOU,kthekspea er.kItkma eskyoukverykselfk conscious,kwhichkinkturnkma eskyouknervous,kwhichkwillkinkturnkshowkinkyourkspee ch.k Thek eykherekisktokthrowkallkthatkfocuskandksubsequentkanxietykonkthekAUDIENCE.k Havekthekthoughtkofk"IkreallykhavekankimportantkmessagekandkIkwantkthekaudiencek tokunderstandkit.kIt'skverykimportantkthatktheykdo.kIkamkthekchosenkonektokgivek thiskspeechkandkIkwantktokma eksurekIkgetkmykmessagekacrosskandktheykunderstand. "k Bykadoptingkthisksimplekshiftkinkfocuskfromkthekspea erktokthekaudience,kyoukera dicatekaklotkofkthekpainkthatkpeoplekassociatekwithkpublickspea ing,kandkthatkis k"IkhopekIkdon'tkscrewkupkandkloo kli ekakcompletekjac asskinkfrontkofkaklotkofk people."k Yourkfocuskshiftsktok"IkreallykwantkthekaudiencektokunderstandkmykmessagekandkI' mkgoingktokdokeverythingkinkmykpowerktokachievekthat."kDevelopkakburningkdesirek tokdokso.k ReallykfocuskonkthatkandkIkguaranteekyoukthatkthekaudiencekwillkfeelkitkandkpayk waykmorekattention,kbecausektheyksensekyoukhaveksomethingkimportantktoksaykandky oukDO.kThekaudiencekwillkfeelkthatkyoukareksincerelyktryingktokhelpkthemkinkyour kspeechkandkyoukwillkfindkthekaudiencekwillkthan kyoukgreatlykforkit.k Youk nowkwhatkelsekhappenskwhenkyoukdokthis?kAllkyourkbodyklanguage,kyourktonali ty,kgestures,kvolume,ketckwillkcorrespondktokthatkofkakgreatkspea er,kbecausekal
Thekfollowingkarekthekmaink eykpointskthatkIkrememberkfromkthatkclass.kIkdon'tk nowkwherekIkleftkmyknoteskonkthatkclass,kbutkthesek eykpointskarek(inkmykhonestk opinion)kallkyoukneedktok nowktokgivekakgreatkspeech.k
lkgreatkspea erskhavekakburningkdesirektokgetktheirkmessagekacross.k Everkwonderkwhykmotivationalkspea erskareksokinspiringkandksuchkgreatkspea ers?k That'skexactlykwhy.k Thiskiskakgreatkshiftkinkparadigmkbecausekitkturnskallkthekfocuskfromkthekspea e rktryingkhardknotktokma ekmista esktokthekaudiencekunderstandingkthekmessage.k KeykPointk#2:kSpea kinkakConversationalkTonek We'vekbeenkinfluencedkbykthekmediaktok"broadcast"kwhenkwekgivekakspeech.kTokspea kli ekTomkBro awkorkDankRatherkonkthekNightlykNewsk(Ikdon'tkmeanktokimplykthatk formkofkcommunicationkisk"bad"kinkaksense.kIt'skjustkakstyleknotksuitedkforkgivi ngkspeeches").kGivingkspeecheskinkak"broadcast"kformatkiskankinstantkturnkoffkto kaudiencekmembers.kWhy?k Becausektheykfeelkthatktheykaskankindividualkareknotkimportant.kYoukarekjustk"br oadcasting"kyourkmessagektokthekwhole.kInktheirkeyes,kyoukdon'tkcarekaboutkthemk askankindividual.k Thekmajoritykofkpeoplektendktokgokintok"broadcastkmode"kwhenkgivingkakspeechkand kthekaudiencekmemberskgroankinsidekthin ingk"notkthisktypekofkspeechkagain".k Whenkgivingkyourkspeech,kspea kaskifkyoukwerektal ingktokakfriend.kThiskwillkgiv ekthekimpressionkthatkyoukarektal ingktokeachkindividualkaudiencekmember,konkakv erykpersonalklevel.kThiskwillkholdktheirkinterestkinkyoukandkyourkspeechkbecause ktheykfeelkyourkarektal ingktokthemkpersonally.k Forkexample,klet'sksaykyourkspeechkisk"WhykBerrieskarekthekBestkAntioxidantkFrui ts"k Rightkbeforekthekfirstkwordskcomekoutkofkyourkmouthkwhenkyoukgivekyourkspeech,kp icturekyourkbestkfriendkinkthekfrontkrowkas ingkYOU,k"Heyk(insertkyourkname),kwh ykarekberrieskthekbestkantioxidantkfruits?"kAnswerkhimkli ekyoukwouldkinkthekton ekofkaknormalkconversationkinkyourkspeechktokgetkthatkconversationalktonekeffect .k Also,kma ekindividualkeyekcontactkwithkonekpersonkwhilekspea ingkinkthatkconvers ationalktonekandkthenkmovekonktoktheknextkpersonkandkma ekeyekcontactkwithkthemk andkrepeatkthiskprocess.kThiskwillkfurtherkenhancekyourkspeech.k TokhelpkyoukbetterkunderstandkthekdifferencekbetweenkBroadcastingkandkthekConver sationalktone,klet'skseekhowkthekopeningklineskofktheksamekspeechkarekli ekaccor dingktokthesektwokstyles.k Broadcasting:k"Numerouskscientifickstudieskhavekshownkthatkberrieskcontainkakhig hklevelkofkantikoxidants,kmoreksokthankanykotherkfruit.kTheykattributekthiskuniq uekqualityktokthek......"(zzzzzzzzzzzkthekaudiencekshutskdownkmentallykasktheykr ealizekit'skjustkanotherkbroadcast.)k Conversational:k"WhenkIkheardkberrieskwerekthekbestkantioxidantkfruits,ktwokques tionskcamektokmind.kWhatkthekhec kiskankantioxidant,kandkwhykshouldkIkcarekabout kthekberrieskthatkhavekthem?kIkbetkyoukthoughtkthatktoo.kWell,kIkdidkaklittlekre asearchkandkcamekupkwithksomekanswers.kItkseemskankantioxidantkiskli ekakcancerk fightingkmachine.kIt'sksortkofkli ek......k(audience'skearskper kupkrightkfromkt hekstartkbecausektheyksensekthiskisknokordinaryk(a akbroadcast)kspeech.kThiskspe a erkisktal ingktokthemkonkankindividualklevelkbecausekofkthekconversationalkton ekofkthekspeechksoktheyklistenkaccordingly.k Trustkme,kthekvastkmajoritykofkpeoplekgivekspeecheskinkbroadcastkmodek(i.e.kreme
mberkyourkhighkschool'skvaledictoriankspeech?),kwithoutkevenkrealizingkit,kandkw ithoutk nowingkthatkitk indkofkshutskpeople'skmindskoffkthekinstancektheykdetect kit,k(unlessktheykarekreallykreallykreallykreallykinterestedkinkwhatkyoukhavekto ksay).k Killkthekbroadcast.kOpenkupkthekconversationkandkinvitekthekaudiencekin.k KeykPointk#3:kP.R.E.Pk No,kitkdoesn'tkmeankprep,kalthoughkthat'sksomethingkyoukshouldkcertainlykdo.k P.R.E.Pkstandskfor:k Pkointk Rkeasonk Ekxamplek Pkointk Mostkaudiencekmemberskwillkonlykrememberkonekorktwok eykpointskfromkakspeech.k Theksadkthingkiskthatkmostkpeoplektendktokramblekonkandkonkandkonkandkonkandkonk inktheirkspeecheskwhilekallkthekwhilekthekaudiencekiskthin ingk"What'skthekpoint ?kGetktokthekfrea inkpoint!kYou'rekallkoverkthekfrea inkplace.kIkdon'tk nowkwhat kyou'rektryingktktoktellkme.kArrrrggghhh.kI'mkjustkgoingktokthin kaboutkwhatkIks houldkeatkforkdinner."k Tokavoidkthis,ktryktok eepkyourkpointksimplekbyksayingkitkinkoneksentence.k(P)k Whenkpeoplekhearkyourkpoint,ktheirknextknaturalkthoughtkisk"why?".k Youkmustksatisfyktheirkthoughtkbykprovidingkakgoodkreason.k(R)k Thenkyoukgivekaksimplekexamplektokillustratekyourkpoint.k(E)k Studieskhavekshownkthatkpeoplekwillkrememberkthekexampleskinkthekspeechkandkusek thatkaskaklin ktokrememberkthekpointkofkthekspeechk(tortoisekandkthekharek-keasy kexamplekthatkeveryonekrememberskandkthekpointkiskeasilykextractedkfromkthekexam ple).kSokchoosekakgoodkexample.k Thenkreiteratekyourkpointkforkgoodkmeasure.k(P)k Includekatkthekmostk3kP.R.E.Ps.kIfkpossible,ktryktokcutkdownktheknumberkofkpoint sktokonekorktwokinkyourkspeechkbecausekthekaveragekaudiencekmemberkwillkonlykrem emberkonekorktwokthingskfromkyourkspeech.k Whenkpreparingkyourkspeech,k eepkthesekpointskandkexamplesksimpleksokyou'rekaudi encekwillkfullykcomprehendkyourkmessage.kAkgoodkacronymkmykprofessorkusedkforkth iskiskK.I.S.Sk(Keepkitksuperksimple).k You'llkfindkthatkifkyoukusekthisksimplekP.R.E.Pkformula,kthekaudiencekwillkeasil ykbekablektokrecollectkthekmainkpointskofkyourkspeech,kwhichkisksomethingkverykr arekforkaudienceskinkgeneral.k KeykPointk#4:kLetkitkLandk Sometimes,kwekmaykbeksokeagerktokgetkourkmessagekacrosskthatkwekspea kfasterktha nkakhighkschoolkgirlksittingkwithkherkfriendskonkaklunchktablekwithkthekjuiciest
kpiecekofkgossipktokhitkthekschoolkinkwee s.k Whenkyoukspea ,kletkitkland.kPausekafterkeachksentence.kLetkitksin kin.kLoo katk thekaudiencektokgaugekwhetherkyoukarekspea ingktookfast.kYouk nowkjustkaskwellka skIkdokthatkifkyoukhavektok eepkupkyourkcomprehensionkwithkthekspea er'skfastkra tekofkspeech,kyou'llkswitchkoffkandkforgetkaboutkit,kaskitkiskwayktookmuchkwor . k Letkitkland.k KeykPointk#5:kKnowkYourkMaterialk(a akPractice)k Knowkyourkmaterial.kInsidekout.kYes,kit'skcliche.kYeskyouk nowkit.kYeskIkdon'tkh avektoktellkyou,kbutkI'mkstillkgoingkto.kKnowkyourkmaterial.kInsidekout.kKnowkit kinkyourksleep.kKnowkitkinkthekshower,kinkyourkcar,kwhenkyou'rekwor ingkout.kBek surekofkit.kBekroc ksolid.kKnowkyourkmaterial.kKnowkitksokwellkthatkyoukdon'tkev enkneedktokbringkaklinekbyklinektranscriptionkofkyourkspeech.kJustkakbriefkoutli ne,kaskshownkatkthekendkofkthiskarticle.kThiskiskjustkthekultimatekconfidencekbo oster.kKnowkyourkmaterialkandkyoukwillk noc kyourkownksoc skoff.k KeykPointk#6:kVisualizek Yeskyou'vekheardkaboutkthiskaskwell.kEverykboo ,kteacher,kandkspea erkrecommends kthiskpracticekandkyouk nowkwhy?kIt'skbecausekitkwor s.kIkwillkpostkankarticleko nkvisualizationkinktheknearkfuturekthatkwillkgokinkdepthkasktokwhykitkwor s,kbut kforknow,k nowkthatkitkwor s.k Getkaklayoutkofkthekplacekwherekyoukwillkbekgivingkyourkspeech.kStandkonkstageka ndkpicturekthekaudience.kVisualizekyourselfkgivingkTHATkONEkspeech,kandknailingk it,kandkhavingkthekaudiencekgivekyoukthunderouskapplauseskandkgenuinekcommentska fterward.kEnvisionkitkconstantlykandkfeelkthekjoy,khearkthekapplause,kseekyourse lfkinkyourkeyeskgivingkthekspeech,kfeelingkthekconfidence,klayingkoutktheksimple kpointskandkexamples,kseeingktheirkheadsknodkinkunderstandmentkandkagreement,ket c.kYoukwillkfindkthatkyourkvisualizationskwillkcomektrue.k ThekWholekPac agek Sokhere'skthekbasickoutlinekofkyourkspeech.k Introk-kLi ektheyksay,kusekankattentionkgrabbingkintro.kUsekakfunnykanecdote,kor ksomethingkyouknoticedkinkgeneral,korkwhateverkyoukcankcomekupkwith.kIkleavekthi skupktokyourkcreativekmind.kCasekinkpoint,kgetktheirkattentionksokyoukcanktellkt hemkabout:k Pointk#1:kMykpointkis...WhatkI'mktryingktoksaykis....etc..k Rk Ek Pk Pointk#2k Pk Rk Ek
Pk Conclusionk(wrapkitkupkandkreiteratekyourkpointskagain)k Donek ApplykthektipskoutlinedkinkthiskarticlekandkIkguaranteekyoukthatkyourkfearkofkpu blickspea ingkwillkgreatlykdiminishkandkthatkyoukwillkbekablektokgivekTHATkONEkS PEECHkyou'vekalwayskdreamedkof.k
