Indians Sponsor Brochure 2011
Content
Table of Contents
Victory Field . . . . . . . . . . . . . . . . . . . . . . 4 Perfect Partner . . . . . . . . . . . . . . . . . . . . 6 Growing Your Business . . . . . . . . . . . . . . 8 Partnership in Action . . . . . . . . . . . . . . . 10 The Indians Fan . . . . . . . . . . . . . . . . . . 12 Media Exposure . . . . . . . . . . . . . . . . . . 14 Make Your Mark . . . . . . . . . . . . . . . . . . 16 Make a Statement . . . . . . . . . . . . . . . . . 18 In-Game Promotions . . . . . . . . . . . . . . . 20 Own a Game . . . . . . . . . . . . . . . . . . . . . 22 Own a Day . . . . . . . . . . . . . . . . . . . . . . . 24 Own a Piece of Victory Field . . . . . . . . . 26 Beyond the Ballpark . . . . . . . . . . . . . . . 28 Community Involvement . . . . . . . . . . . . 30 Online and Print Opportunities . . . . . . . 32 Home Run Hospitality . . . . . . . . . . . . . . 34 Tickets . . . . . . . . . . . . . . . . . . . . . . . . . . 36 2011 Season . . . . . . . . . . . . . . . . . . . . . 38
23 2
average annual attendance
600,000
average attendance per game
8,200+
#1 regular season
attendance of any Central Indiana sports team/event
23 3
Victory Field
Victory Field, the facility Baseball America and Sports Illustrated designated as the “Best Minor League Ballpark in America,” lives up to its billing — Baseball Up Close . The pristine yard, nestled in the heart of downtown Indianapolis, reflects both the glory of baseball’s golden past and the innovative design of its future . Since it opened, fans have raved about Victory Field’s unmatched views of the action on the field set against the expanding downtown skyline .
4
14,500
capacity
fans since opening in 1996
8 million+
season at Victory Field
16th
in MiLB attendance 8 of the last 10 years
Top 10
5
Perfect Partner
Striving to be a perfect partner for your business, the Indians offer customized promotions, exclusive opportunities and flexibility to ensure your business leaves nothing — no missed opportunities or unrealized value — on the field when the game is over . The Indianapolis Indians are committed to maximizing your value and achieving your company objectives with every impression created . Partnership levels start at: • Event Sponsorship: $4,000 • Season-Long Partnership: $10,000 • Exclusive Partnership: $25,000
23 6
Commitment to Your Objectives
Baseball Up Close
Branding that Counts
23 7
Growing Your Business
Part of our mission to deliver maximum value to your business means directing consumers out of our gates and through your doors . With special coupons, ticket backs and other offers we can directly connect our partnership to revenue for your business . The Indians are committed to partnerships that go beyond the ballpark, building mutually beneficial relationships that last longer than a game, a homestand or a season . Our goal is to convert fan interactions at Victory Field into business transactions on your home turf .
8
Generate Leads
Drive Traffic
9
Partnership in Action
Toyota and the Indianapolis Indians formed a perfect partnership combining creative, flexible and traditional branding options to promote and connect one of the area’s leading auto dealership associations with Indianapolis’ only professional baseball team .
10
“From the start, the Indians impressed us with their efficient, professional approach to our partnership. They were always willing to go the extra mile and come to the table with ways to optimize promotional elements. Toyota was able to garner a seamless interaction with the Indians’ fans and truly become part of the fabric of the ballpark. The ease of execution and the activation of our partnership were much more intimate than many Major League teams, and their willingness to go beyond the call of duty is unrivaled.” — Saatchi & Saatchi
Central Indiana Toyota dealers
11
unique leads generated in three seasons
15,000+
11
The Indians Fan
Indianapolis Indians fans represent a broad cross-section of the community and results in an audience that lends itself to sponsorship value . Our annually commissioned, in-park survey indicates: • Nearly half (48 percent) of fans indicate a primary reason for attending a game is because they are baseball fans • More than half (52 percent) of fans are attending a game with family, 20 percent with friends and 14 percent with a group associated with their profession • Nearly all (97 percent) fans believe that Indians ticket prices are a good or excellent value Our survey proves that fans are steadfast and engaged with the Tribe. Nearly 80 percent of fans did not consider another entertainment option before choosing to attend an Indians game .
23 12
have household incomes of $50 – $150K annually
61%
have a college degree, some post graduate education and/or a post graduate degree
72%
market value of owned home $100 – $300K
57%
are 25 – 54 years old
62%
23 13
Media Exposure
Our aggressive media strategy is designed to drive ticket sales and game attendance ensuring our partners receive maximum exposure . We execute and maintain an aggressive marketing and communications plan throughout the entire year to ensure we stay top of mind in the market and with our fans .
14
media partners each season
60+
increase in media spending over the last four years
50%
Highly Targeted
Television, Radio, Online, Direct Mail, Outdoor and more
15
Make Your Mark
At Victory Field, your business can deliver its message and enhance its brand to 600,000 fans annually . From concourse and scoreboard signage to cup-holder and turnstile placement, on-site partnership opportunities abound . The Indians deliver your messages where fans direct their attention .
16
Opportunities are Everywhere
Customize Your Approach
17
Make A Statement
Victory Field houses two powerful locations where Indians partners can bring their message to life . Fans continually refer to our scoreboard for updates on everything from stats to specials — your message can make a splash on the giant right field high-definition screen . Or on the dynamic 120’ long HD signage panel in left field that enables our partners to gain exposure close to the action . These two opportunities allow the flexibility to deliver multiple messages with maximum impact .
18
Elevate Your Message In Right Field
760 square feet
of digital outfield signage
19
In-Game Promotions
The Indians’ corporate partnership team thrives on building creative branding experiences for your business . Indians fans love the exciting, fun in-game promotions almost as much as the game itself . Along with custom opportunities, the Indians give your business an opportunity to represent fun for fans through on-field and video board events such as t-shirt tosses, fan participation promotions and more .
20
Creative Custom Opportunities
On Field Promotions
Interactive Video Board Promotions
Engage Fans
21
Own a Game
Make our game yours! With the Indianapolis Indians you have an opportunity to showcase your brand throughout the ballpark and even onto the field of play . By owning a game, your business will have an opportunity to create a custom event impacting fans from the first pitch to the final out .
22
“The U.S. Army is not your usual client. Our return on investment is counted in the form of people we touch that are of enlistment age. Because of that, we have different demands and ideas than your usual client. The Indians have worked with us each year to not only tailor a partnership to our needs, but have also continued to think of new and better ways of hitting our target market. As a result of their efforts, our event this year delivered more target leads and exposure than ever before.” — U.S. ARMY
generated for the U.S. Army in one game
460+ leads
raised in jersey auction
$4,400
23
Own a Day
With popular days such as Friday Night Fireworks, ZOOper Zaturdays and Souvenir Sundays, the Indians deliver a fun feature fans can count on every week — and a method for your business to connect with fans at the Tribe’s most popular games .
24
Friday Fireworks
ZOOper Zaturdays
Souvenir Sundays
Custom Opportunities
25
Own a Piece of Victory Field
In Victory Field’s 16 years in downtown Indianapolis, it has become an instant trademark of the city . A partnership with the Indians will give your business a prominent stamp on this beloved ballpark . Owning a piece of Victory Field gives your business an exclusive space at Triple-A baseball’s best ballpark . Exemplified with current locations such as the Coors Light Corner and Ivy Tech Lawn — your brand can be tied to a destination in the stadium that is referred to by name .
26
Create a Destination
Be a Fixture at Victory Field
27
Beyond the Ballpark
An affiliation with the Indians aligns you with a proven partner deeply rooted in the Central Indiana community for the past 125 years. Your business will also have the opportunity to activate the partnership in your own unique way — allowing you the chance to use the Indians name, imagery and logo on your home field .
28
Leverage the Indians Brand
Activate Our Partnership
On Site Promotions
Player and Mascot Appearances
29
Community Involvement
The Indianapolis Indians have always been proud community partners and offer sponsorship opportunities to show your business’ commitment to having a positive impact . Engagement with existing community projects will link your brand to the most positive aspirations of corporate involvement, or help us in creating a new way to give back .
30
watched “Rowdie: Home Run for Health” play last year
30+ schools
25,000+ kids
attend “Baseball in Education” annually
25,000+ tickets
donated via “Tickets for Troops” program
raised by the Indians and eight corporate partners in 2010
$17,000+
31
Online and Print Opportunities
Our official Web site, IndyIndians .com, is the go-to place for Tribe fans to get up-to-theminute information about Indianapolis' only professional baseball team . With live video, game highlights, fan photo albums and online ticket ordering, IndyIndians .com is where Indians fans go to learn about yesterday’s game, today’s opponent, tomorrow’s ticket specials and more . The Indians also produce and distribute a number of print pieces including the “At Bat” Souvenir Yearbook and handy pocket schedules where partners can be displayed .
32
100,000+ fans
in Indians’ database
300,000+
pocket schedules distributed
3+ million
page views during the 2010 season
unique visitors per month
100,000+
33
Home Run Hospitality
Victory Field offers a number of opportunities to host groups of any size . Treat clients, staff, friends or other social group to a pre- or in-game buffet in one of Victory Fields two picnic areas . Buffets included traditional ballpark fare or premium dinner selections . Indians baseball can also be enjoyed from the exclusivity of suite level . Victory Field has seven hospitality areas available for daily rental, including three open-air terraces that will allow your guests to enjoy the outdoors from an elite location .
34
1,000+
left field picnic area capacity
capacity Coors Light Corner
500+
open-air terraces
3
luxury suites available for rent
4
35
Tickets
Full season ticket holders enjoy the same great seats to all 72 games at a discount of nearly 45 percent off the regular gate price . With fullseason tickets you and your guests will enjoy premium seating, exclusive events and the ability to purchase the Indians MVP parking package . The Indians also offer a variety of flexible ticket packages to suit every lifestyle including Half-Season, Mini Plan packages of 5-, 7-, 14- and 21-games and Flex Plans that include 20 undated tickets that can be exchanged at the box office for admittance to any home game .
Discounts for groups
36
25+
Tickets start at
$9
7 Unique Ticket Packages
72 Home Games
37
IndIanapolIs IndIans 2011 schedule
2011 Season
The Indianapolis Indians look forward to learning more about your business and working together to form a perfect partnership . It’s Baseball Up Close — and Branding That Counts — with the Indianapolis Indians at Victory Field .
Games by Day of Week:
BUF CHA COL DUR GWN LHV LOU NOR PAW ROC SWB SYR TOL Buffalo Bisons Charlotte Knights Columbus Clippers Durham Bulls Gwinnett Braves Lehigh Valley IronPigs Louisville Bats Norfolk Tides Pawtucket Red Sox Rochester Red Wings Scranton/W-B Yankees Syracuse Chiefs Toledo Mud Hens
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
11 games 11 games 9 games 9 games 11 games 11 games 10 games
All times are Eastern Daylight. All games and times subject to change. Box Office Hours September - February Monday - Friday 9 a.m. - 5 p.m.
38
72 Indians Home Games at Victory Field in 2011
Opening Day Thursday, April 7
39
For more information, please contact the Indianapolis Indians Sponsorship Team [email protected] 317.532.6935
Victory Field . . . . . . . . . . . . . . . . . . . . . . 4 Perfect Partner . . . . . . . . . . . . . . . . . . . . 6 Growing Your Business . . . . . . . . . . . . . . 8 Partnership in Action . . . . . . . . . . . . . . . 10 The Indians Fan . . . . . . . . . . . . . . . . . . 12 Media Exposure . . . . . . . . . . . . . . . . . . 14 Make Your Mark . . . . . . . . . . . . . . . . . . 16 Make a Statement . . . . . . . . . . . . . . . . . 18 In-Game Promotions . . . . . . . . . . . . . . . 20 Own a Game . . . . . . . . . . . . . . . . . . . . . 22 Own a Day . . . . . . . . . . . . . . . . . . . . . . . 24 Own a Piece of Victory Field . . . . . . . . . 26 Beyond the Ballpark . . . . . . . . . . . . . . . 28 Community Involvement . . . . . . . . . . . . 30 Online and Print Opportunities . . . . . . . 32 Home Run Hospitality . . . . . . . . . . . . . . 34 Tickets . . . . . . . . . . . . . . . . . . . . . . . . . . 36 2011 Season . . . . . . . . . . . . . . . . . . . . . 38
23 2
average annual attendance
600,000
average attendance per game
8,200+
#1 regular season
attendance of any Central Indiana sports team/event
23 3
Victory Field
Victory Field, the facility Baseball America and Sports Illustrated designated as the “Best Minor League Ballpark in America,” lives up to its billing — Baseball Up Close . The pristine yard, nestled in the heart of downtown Indianapolis, reflects both the glory of baseball’s golden past and the innovative design of its future . Since it opened, fans have raved about Victory Field’s unmatched views of the action on the field set against the expanding downtown skyline .
4
14,500
capacity
fans since opening in 1996
8 million+
season at Victory Field
16th
in MiLB attendance 8 of the last 10 years
Top 10
5
Perfect Partner
Striving to be a perfect partner for your business, the Indians offer customized promotions, exclusive opportunities and flexibility to ensure your business leaves nothing — no missed opportunities or unrealized value — on the field when the game is over . The Indianapolis Indians are committed to maximizing your value and achieving your company objectives with every impression created . Partnership levels start at: • Event Sponsorship: $4,000 • Season-Long Partnership: $10,000 • Exclusive Partnership: $25,000
23 6
Commitment to Your Objectives
Baseball Up Close
Branding that Counts
23 7
Growing Your Business
Part of our mission to deliver maximum value to your business means directing consumers out of our gates and through your doors . With special coupons, ticket backs and other offers we can directly connect our partnership to revenue for your business . The Indians are committed to partnerships that go beyond the ballpark, building mutually beneficial relationships that last longer than a game, a homestand or a season . Our goal is to convert fan interactions at Victory Field into business transactions on your home turf .
8
Generate Leads
Drive Traffic
9
Partnership in Action
Toyota and the Indianapolis Indians formed a perfect partnership combining creative, flexible and traditional branding options to promote and connect one of the area’s leading auto dealership associations with Indianapolis’ only professional baseball team .
10
“From the start, the Indians impressed us with their efficient, professional approach to our partnership. They were always willing to go the extra mile and come to the table with ways to optimize promotional elements. Toyota was able to garner a seamless interaction with the Indians’ fans and truly become part of the fabric of the ballpark. The ease of execution and the activation of our partnership were much more intimate than many Major League teams, and their willingness to go beyond the call of duty is unrivaled.” — Saatchi & Saatchi
Central Indiana Toyota dealers
11
unique leads generated in three seasons
15,000+
11
The Indians Fan
Indianapolis Indians fans represent a broad cross-section of the community and results in an audience that lends itself to sponsorship value . Our annually commissioned, in-park survey indicates: • Nearly half (48 percent) of fans indicate a primary reason for attending a game is because they are baseball fans • More than half (52 percent) of fans are attending a game with family, 20 percent with friends and 14 percent with a group associated with their profession • Nearly all (97 percent) fans believe that Indians ticket prices are a good or excellent value Our survey proves that fans are steadfast and engaged with the Tribe. Nearly 80 percent of fans did not consider another entertainment option before choosing to attend an Indians game .
23 12
have household incomes of $50 – $150K annually
61%
have a college degree, some post graduate education and/or a post graduate degree
72%
market value of owned home $100 – $300K
57%
are 25 – 54 years old
62%
23 13
Media Exposure
Our aggressive media strategy is designed to drive ticket sales and game attendance ensuring our partners receive maximum exposure . We execute and maintain an aggressive marketing and communications plan throughout the entire year to ensure we stay top of mind in the market and with our fans .
14
media partners each season
60+
increase in media spending over the last four years
50%
Highly Targeted
Television, Radio, Online, Direct Mail, Outdoor and more
15
Make Your Mark
At Victory Field, your business can deliver its message and enhance its brand to 600,000 fans annually . From concourse and scoreboard signage to cup-holder and turnstile placement, on-site partnership opportunities abound . The Indians deliver your messages where fans direct their attention .
16
Opportunities are Everywhere
Customize Your Approach
17
Make A Statement
Victory Field houses two powerful locations where Indians partners can bring their message to life . Fans continually refer to our scoreboard for updates on everything from stats to specials — your message can make a splash on the giant right field high-definition screen . Or on the dynamic 120’ long HD signage panel in left field that enables our partners to gain exposure close to the action . These two opportunities allow the flexibility to deliver multiple messages with maximum impact .
18
Elevate Your Message In Right Field
760 square feet
of digital outfield signage
19
In-Game Promotions
The Indians’ corporate partnership team thrives on building creative branding experiences for your business . Indians fans love the exciting, fun in-game promotions almost as much as the game itself . Along with custom opportunities, the Indians give your business an opportunity to represent fun for fans through on-field and video board events such as t-shirt tosses, fan participation promotions and more .
20
Creative Custom Opportunities
On Field Promotions
Interactive Video Board Promotions
Engage Fans
21
Own a Game
Make our game yours! With the Indianapolis Indians you have an opportunity to showcase your brand throughout the ballpark and even onto the field of play . By owning a game, your business will have an opportunity to create a custom event impacting fans from the first pitch to the final out .
22
“The U.S. Army is not your usual client. Our return on investment is counted in the form of people we touch that are of enlistment age. Because of that, we have different demands and ideas than your usual client. The Indians have worked with us each year to not only tailor a partnership to our needs, but have also continued to think of new and better ways of hitting our target market. As a result of their efforts, our event this year delivered more target leads and exposure than ever before.” — U.S. ARMY
generated for the U.S. Army in one game
460+ leads
raised in jersey auction
$4,400
23
Own a Day
With popular days such as Friday Night Fireworks, ZOOper Zaturdays and Souvenir Sundays, the Indians deliver a fun feature fans can count on every week — and a method for your business to connect with fans at the Tribe’s most popular games .
24
Friday Fireworks
ZOOper Zaturdays
Souvenir Sundays
Custom Opportunities
25
Own a Piece of Victory Field
In Victory Field’s 16 years in downtown Indianapolis, it has become an instant trademark of the city . A partnership with the Indians will give your business a prominent stamp on this beloved ballpark . Owning a piece of Victory Field gives your business an exclusive space at Triple-A baseball’s best ballpark . Exemplified with current locations such as the Coors Light Corner and Ivy Tech Lawn — your brand can be tied to a destination in the stadium that is referred to by name .
26
Create a Destination
Be a Fixture at Victory Field
27
Beyond the Ballpark
An affiliation with the Indians aligns you with a proven partner deeply rooted in the Central Indiana community for the past 125 years. Your business will also have the opportunity to activate the partnership in your own unique way — allowing you the chance to use the Indians name, imagery and logo on your home field .
28
Leverage the Indians Brand
Activate Our Partnership
On Site Promotions
Player and Mascot Appearances
29
Community Involvement
The Indianapolis Indians have always been proud community partners and offer sponsorship opportunities to show your business’ commitment to having a positive impact . Engagement with existing community projects will link your brand to the most positive aspirations of corporate involvement, or help us in creating a new way to give back .
30
watched “Rowdie: Home Run for Health” play last year
30+ schools
25,000+ kids
attend “Baseball in Education” annually
25,000+ tickets
donated via “Tickets for Troops” program
raised by the Indians and eight corporate partners in 2010
$17,000+
31
Online and Print Opportunities
Our official Web site, IndyIndians .com, is the go-to place for Tribe fans to get up-to-theminute information about Indianapolis' only professional baseball team . With live video, game highlights, fan photo albums and online ticket ordering, IndyIndians .com is where Indians fans go to learn about yesterday’s game, today’s opponent, tomorrow’s ticket specials and more . The Indians also produce and distribute a number of print pieces including the “At Bat” Souvenir Yearbook and handy pocket schedules where partners can be displayed .
32
100,000+ fans
in Indians’ database
300,000+
pocket schedules distributed
3+ million
page views during the 2010 season
unique visitors per month
100,000+
33
Home Run Hospitality
Victory Field offers a number of opportunities to host groups of any size . Treat clients, staff, friends or other social group to a pre- or in-game buffet in one of Victory Fields two picnic areas . Buffets included traditional ballpark fare or premium dinner selections . Indians baseball can also be enjoyed from the exclusivity of suite level . Victory Field has seven hospitality areas available for daily rental, including three open-air terraces that will allow your guests to enjoy the outdoors from an elite location .
34
1,000+
left field picnic area capacity
capacity Coors Light Corner
500+
open-air terraces
3
luxury suites available for rent
4
35
Tickets
Full season ticket holders enjoy the same great seats to all 72 games at a discount of nearly 45 percent off the regular gate price . With fullseason tickets you and your guests will enjoy premium seating, exclusive events and the ability to purchase the Indians MVP parking package . The Indians also offer a variety of flexible ticket packages to suit every lifestyle including Half-Season, Mini Plan packages of 5-, 7-, 14- and 21-games and Flex Plans that include 20 undated tickets that can be exchanged at the box office for admittance to any home game .
Discounts for groups
36
25+
Tickets start at
$9
7 Unique Ticket Packages
72 Home Games
37
IndIanapolIs IndIans 2011 schedule
2011 Season
The Indianapolis Indians look forward to learning more about your business and working together to form a perfect partnership . It’s Baseball Up Close — and Branding That Counts — with the Indianapolis Indians at Victory Field .
Games by Day of Week:
BUF CHA COL DUR GWN LHV LOU NOR PAW ROC SWB SYR TOL Buffalo Bisons Charlotte Knights Columbus Clippers Durham Bulls Gwinnett Braves Lehigh Valley IronPigs Louisville Bats Norfolk Tides Pawtucket Red Sox Rochester Red Wings Scranton/W-B Yankees Syracuse Chiefs Toledo Mud Hens
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
11 games 11 games 9 games 9 games 11 games 11 games 10 games
All times are Eastern Daylight. All games and times subject to change. Box Office Hours September - February Monday - Friday 9 a.m. - 5 p.m.
38
72 Indians Home Games at Victory Field in 2011
Opening Day Thursday, April 7
39
For more information, please contact the Indianapolis Indians Sponsorship Team [email protected] 317.532.6935
