Internet Marketing
Content
TRAINER AND
WWW.FACEBOOK.COM/COACHMEGAT
COACH
WWW.FACEBOOK.COM/TRAININGANDCOACHING
TEL/FAX +603 7772 6002
FACT AND FIGURES
40%
of the world's population are
using the internet [3billion]
Year 2014
Source:www.itu.int/ITU-D/ict/statistics
POPULAR DEVICES USED TO SEARCH THE INTERNET
91%
PC/LAPTOP
80%
SMARTPHONE
47%
TABLET
37%
GAME CONSOLE
ONLINE BUSINESS IN MALAYSIA: AKTIVITI
PEMBELIAN UTAMA DI MALAYSIA
37%
26%
11%
INSURAN
MENONTO
N WAYANG
PERALATA
N
6%
BARANGAN
RUNCIT
75%
9%
86%
TIKEL KAPAL
TERBANG
HOTEL
42%
SET
TELEVISYE
N
PAKAIAN
WWW.FACEBOOK.COM/COACHMEGAT
Founded in 1999. 1billion Sales Annually
DOES YOUR BUSINESS HAVE A CLEARLY DEFINED
NTERNET MARKETING STRATEGY?
YES
It’s integrated into out
marketing strategy
19%
12%
61%
NO
We are doing digital
marketing, but no strategy
YES
It’s defined in a separate
document
INTERNET MARKETING FRAMEWORK
01
02
03
04
INTERNET MARKETING OBJECTIVES
PURCHASE
S
P
IR
N
T
E
R
T
A
IN
IN
E
E
EMOTIONAL
AWARENESS
COMPETITION
CELEBRITY
ENDORSEMENT
QUIZZES
VIRALS
COMMUNITY
FORUMS
BRANDED VIDEOS
ARITCLES
INFOGRAPHIC
ABOUT US
GAMES
EBOOKS
PRESS RELEASE
ENEWS
PRODUCT
VIDEOS
REVIEWS
RATINGS
EVENTS
PRODUCT
FEATURES
CASE STUDIES
INTERACTIVE
DEMOS
A
T
E
C
E
REPORTS
AND WHITEPAPERS WEBINARS
CALCULATIONS
WEBINARS
IN
C
TREND REPORTS
V
U
GUIDES
N
D
O
E
DATA SHEET
& PRICE GUIDE
C
RATIONAL
CHECKLIST
Objective: Awareness Technique:
Objective: Inspire / Technique:
Objective: Inspire / Technique:
Objective: Convince / Technique: Event
Objective: Inspire / Technique: Event
Objective: Inspire / Technique: Review
Objective: Awareness / Technique:
Content is Currency: “something we trade for our
audience’s attention.”
INTERNET MARKETING FRAMEWORK
01
02
03
04
4 BASIC INTERNET MARKETING STRATEGY
GET TRAFFIC
GET
LEADS
CREATE:
• Blog / Website
• SEO /SMO
• Keywords
CREATE:
• Call-to-Action
(Fill In Form)
i.e: Offer
TO ENTERTAIN
TO EDUCATE
GET
CUSTOMERS
Send Email / Make
Sales Calls
TO INSPIRE & TO
CONVINCE
ANALYZE
ANALYZE
Review your
marketing
campaign and
optimise
TO RE-LEARN
i.e: Call to Action
INTERNET MARKETING FRAMEWORK
01
02
03
04
WWW.FACEBOOK.COM/COACHMEGAT
COACH
WWW.FACEBOOK.COM/TRAININGANDCOACHING
TEL/FAX +603 7772 6002
FACT AND FIGURES
40%
of the world's population are
using the internet [3billion]
Year 2014
Source:www.itu.int/ITU-D/ict/statistics
POPULAR DEVICES USED TO SEARCH THE INTERNET
91%
PC/LAPTOP
80%
SMARTPHONE
47%
TABLET
37%
GAME CONSOLE
ONLINE BUSINESS IN MALAYSIA: AKTIVITI
PEMBELIAN UTAMA DI MALAYSIA
37%
26%
11%
INSURAN
MENONTO
N WAYANG
PERALATA
N
6%
BARANGAN
RUNCIT
75%
9%
86%
TIKEL KAPAL
TERBANG
HOTEL
42%
SET
TELEVISYE
N
PAKAIAN
WWW.FACEBOOK.COM/COACHMEGAT
Founded in 1999. 1billion Sales Annually
DOES YOUR BUSINESS HAVE A CLEARLY DEFINED
NTERNET MARKETING STRATEGY?
YES
It’s integrated into out
marketing strategy
19%
12%
61%
NO
We are doing digital
marketing, but no strategy
YES
It’s defined in a separate
document
INTERNET MARKETING FRAMEWORK
01
02
03
04
INTERNET MARKETING OBJECTIVES
PURCHASE
S
P
IR
N
T
E
R
T
A
IN
IN
E
E
EMOTIONAL
AWARENESS
COMPETITION
CELEBRITY
ENDORSEMENT
QUIZZES
VIRALS
COMMUNITY
FORUMS
BRANDED VIDEOS
ARITCLES
INFOGRAPHIC
ABOUT US
GAMES
EBOOKS
PRESS RELEASE
ENEWS
PRODUCT
VIDEOS
REVIEWS
RATINGS
EVENTS
PRODUCT
FEATURES
CASE STUDIES
INTERACTIVE
DEMOS
A
T
E
C
E
REPORTS
AND WHITEPAPERS WEBINARS
CALCULATIONS
WEBINARS
IN
C
TREND REPORTS
V
U
GUIDES
N
D
O
E
DATA SHEET
& PRICE GUIDE
C
RATIONAL
CHECKLIST
Objective: Awareness Technique:
Objective: Inspire / Technique:
Objective: Inspire / Technique:
Objective: Convince / Technique: Event
Objective: Inspire / Technique: Event
Objective: Inspire / Technique: Review
Objective: Awareness / Technique:
Content is Currency: “something we trade for our
audience’s attention.”
INTERNET MARKETING FRAMEWORK
01
02
03
04
4 BASIC INTERNET MARKETING STRATEGY
GET TRAFFIC
GET
LEADS
CREATE:
• Blog / Website
• SEO /SMO
• Keywords
CREATE:
• Call-to-Action
(Fill In Form)
i.e: Offer
TO ENTERTAIN
TO EDUCATE
GET
CUSTOMERS
Send Email / Make
Sales Calls
TO INSPIRE & TO
CONVINCE
ANALYZE
ANALYZE
Review your
marketing
campaign and
optimise
TO RE-LEARN
i.e: Call to Action
INTERNET MARKETING FRAMEWORK
01
02
03
04
