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Local Internet Marketing Services
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
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In t e rn e t In te rne t
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Ma rk e ting C o m pa n y
S E O - S E M – PPC – S MO – S MM - Mo b ile Ma rk e tin g A c c re dita t io n
Mic ro s o ft A dC e n te r P ro fe s s io n a l C e rtific a tio n fo r P a y P e r C lic k A dv e rtis in g a n d Ma rk e tin g o n B in g a n d Y a h o o P P C n e tw o rk s .
C onta c t
in fo rm a t io n-
W e b s ite w w w .L o c a lIn te rn e tMa rk e tin g .m o b i E m a il - S a le s @L o c a lIn te rn e tMa rk e t in g .m o b i P ho n e - 1 -8 8 8 -8 0 0 -7 8 9 4
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
Introduction -
S
ta t is tic s fro m n u m e ro u s re c e n t s t u die s h a v e tim e a n d
tim e a g a in pro v e n th a t o n lin e a dv e rtis in g , in t e rn e t m a rk e tin g , a n d n o w m o b ile m a rk e t in g a n d a dv e rtis in g a re b y fa r th e c h e a pe s t, m o s t e ffe c t iv e , a n d m o s t po w e rfu l m a rk e tin g a n d a dv e rtis in g c h a n n e ls fo r ju s t a b o u t a n y b u s in e s s to le v e ra g e a n d in te g ra t e in t o t h e ir e x is tin g dire c t m a rk e tin g a n d a dv e rtis in g c a m pa ig n s a n d c h a n n e ls . Is T h is Y o u r C u rre n t B u s in e s s Ma rk e tin g & A d S t ra te g y ?
www.LocalInternetMarketing.Mobi
Is y o u r b us in e s s g o ing to e v o lv e w ith th e tim e s ? ? ?
Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
D o y o u r Ma rk e t in g & A dv e rtis in g C a m pa ig n s L o o k L ik e T h is ?
In c a s e y o u r b u s in e s s
is n o t le v e ra g in g a ll
Directing Marketing and Advertising
t h re e o f t h e s e c h a n n e ls , y o u s h o u ld s t ro n g ly c o n s id e r t o le v e ra g e in t e rn e t m a rk e t in g a t t h e v e ry le a s t .
Mo b ile m a rk e t in g a n d
a ll a s pe c t s o f, m a y n o t
Mobile Marketing and Advertising
Internet Marketing and Advertising
fit e v e ry b u s in e s s m o de l. O u r in t e rn e t m a rk e t in g a n d a d pa c k a g e s c a n in c lu de s om e a s pe c ts o f m o b ile m a rk e t in g
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
C o ld Ha rd F a c ts L e ts F a c e S o m e F a c ts a n d T h e T ru th O f It A ll...
F a c tF a c tF a c t-
A dv e rtis in g a n d m a rk e tin g in A N Y b u s in e s s c o s ts m o n e y . Wh y n o t le v e ra g e w h a t is w o rk in g fo r s o m a n y o th e rs , e s pe c ia lly y o u r c o m pe tito rs . In te rn e t m a rk e tin g h a s b e e n s ta tis tic a lly pro v e n to b e F A R c h e a pe r a n d fa r m o re e ffe c tiv e th a n o th e r fo rm s o f a dv e rtis ing a n d m a rk e tin g . L e v e ra g in g y o u r in te rn e t m a rk e tin g c a m pa ig ns a n d m o b ile m a rk e tin g c a m pa ig n s in R E A L tim e , w h ile b e in g a b le to tra c k , in te ra c t, a n d e ffe c tiv e ly h a n dle y o u r in te rn e t m a rk e tin g fro m o u r pro prie ta ry in te rn e t m a rk e tin g da s h b o a rd is th e b e s t de c is io n y o u c o u ld e v e r m a k e fo r y o u r b u s in e s s .
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
So what Is Your Present Business Marketing and Advertising Situation in comparison to your competition ?
- Wha t is y o ur b u s in e s s c u rre n tly u tilizin g fo r m a rk e tin g a n d a dv e rtis in g - Wh a t is y o u r c o m pe titio n do in g o rg a n ic a lly s pe a k in g ? - Wh a t is y o u r c o m pe titio n do in g w ith pa id a dv e rtis in g ?
A n a ly s is of Your Present Situation
W h a t Is Y o ur C o m pa n y Do in g ?
- Do e s y o u r c o m pa n y h a v e a w e b s ite (s ) - Do y o u ru n dire c t m a rk e tin g a n d A d c a m pa ig n s ? - Do y o u ru n lo c a l a d c a m pa ig n s o fflin e ? / o n lin e ? - Do y o u c u rre ntly h a v e a n y in te rn e t m a rk e tin g a n d/ r o a dv e rtis in g c a m pa ig n s ? - Do y o u c u rre ntly ru n a n y m o b ile m a rk e tin g a n d/ r o a dv e rtis in g c a m pa ig n s ?
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
C o m m o n Mis - C o n c e ptio n s O rg a n ic A dv e rtis in g V S . P a id Ma rk e tin g O n lin e
- Organic marketing is the act of placing your website naturally within search engine listings via numerous methods, tactics, and strategies. Organic proves to convert better than paid ads. Investment and long term strategy. - Paid Advertising is the act of utilizing paid advertising networks . PPC, Banner ads, Rich Media Ads, CPA, CPL. These channels drive real time traffic that typically does NOT convert better than organics, mass traffic offsets organic Vs. Paid ad conversion statistical data.
W a n t P ro o f ?
G o o g le a c o m pe tito r n a m e o r w e b s ite U R L , v ie w re s u lts . S e e w h a t th e y a re a ppro x im a te ly s pe n din g o n lin e w ith pa id a dv e rtis in g – C lic k He re
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
S o lu t io n s
B ra in s to rm
– Take the time to brainstorm, even pick your employees brains, everyone has a different perspective, thus everyone can bring something to the table. Nothing wrong with leveraging your strongest assets a little more, right ?
C re a te A B a s ic In te rne t Ma rk e tin g P la n
– Create campaigns for applicable aspects of internet marketing, advertising, and mobile marketing plan.
S e t U p C a m pa ig ns a n d T ra c k in g
– Set up all new accounts for multiple channels, integrate tracking, set up and start executing campaigns.
E x e c utio n o f C a m pa ig n s
–
Execute new marketing and advertising campaigns according to plans. Client interaction a must , the more interactivity the more results.
T e s t -T ra c k – T w e a k – O ptim ize
o Track results and analytics, tweak campaigns, and optimize ( on going process).
Test new marketing and advertising channels and strategies.
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
Targets and Objectives
B usiness target and objectives
o What are your main business goals ?
M arketing and Advertising Targets & Objectives
What are your main marketing , advertising, and branding- targets, objectives, and ultimate goals.
Long Term Goals- Online, Offline, Growth, Diversification
o Where do you see your business in 3,5,10 years from now.
Keeping in mind possible new trends and such ?
o Need Help With Ideas , Suggestions, Brainstorming and
Ultimately Consulting Services ?
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
M arketing and Advertising Stats -
www.LocalInternetMarketing.Mobi
Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
In te rn e t Ma rk e tin g F a c t-
S ta tis tic s
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Le ts S e e S o m e RE A L Fac ts and S tatis tic al Data
A s o f J u n e 2 0 1 1 , th e re w e re 3 6 0 ,0 0 0 ,0 0 0 w e b s it e s a c tiv e a n d o n lin e . T h is re pre s e n ts a 2 2 6 % in c re a s e in 4 y e a rs .
2010.
F a c tF a c tF a c tF a c t-
Wo rldw ide in te rn e t t ra ffic g re w 6 2 % in
A s o f A pril 2 0 1 1 , th e G o o g le s e a rc h e n g in e s till do m in a t e s w ith a ppro x im a t e ly 6 7 % o f a ll U .S . s e a rc h tra ffic . Y a h o o g e ts a ppro x im a te ly 1 5 % a n d B in g g e t s a ppro x im a te ly 1 2 % .
S urv e y s s h o w th a t 8 5 % o f In te rn e t u s e rs fin d w e b s ite s th ro u g h s e a rc h e n g in e s .
O rg a n ic (n a tu ra l) s e a rc h re s u lt lis tin g s re c e iv e 8 5 % o f a ll c lic k s , a s o ppo s e d to o n ly 1 5 % fo r P a y P e r C lic k (P P C ).
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Local Internet Marketing Services Sovereign Internet Marketing Services
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In te rn e t Ma rk e tin g F a c t-
S ta tis tic s
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Le ts S e e S o m e RE A L Fac ts and S tatis tic al Data
7 0 % o f U .S . h o u s e h o lds a re u s in g th e in te rn e t e v e ry t im e t h e y s h o p lo c a lly fo r a ll th e ir h o u s e h o ld a n d pe rs o n a l pro du c t s a n d s e rv ic e s . DM N e w s re po rte d th a t 3 5 % o f a ll In te rn e t s e a rc h e s a re lo c a l.
F a c tF a c tF a c tF a c t-
C o m S c o re re po rte d th a t 9 0 % o f lo c a l
c o m m e rc ia l s e a rc h e s re s u lt in o fflin e b ric k s a n d m o rt a r pu rc h a s e s . 8 2 % o f lo c a l s e a rc h e s e n d u p w it h a n in -s to re v is it, ph o n e o r c a ll. A c c o rdin g t o B in g s e a rc h e n g in e , 7 4 % o f c o n s u m e rs s e a rc h fo r o n lin e c o u po n s o u rc e s e v e ry w e e k a n d 2 5 % s pe n d u p t o a n h o u r s h o ppin g fo r th e b e s t o n lin e de a ls e a c h w e e k . S t u die s s h o w th a t 6 7 % o f lo c a l c o n s u m e rs h a v e c o n s u lt e d o n lin e c u s to m e r re v ie w s o f lo c a l b u s in e s s e s . Mo s t o f t h e m tru s t o n lin e re v ie w s a s m u c h a s pe rs o n a l re c o m m e n da t io n s .
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
In te rn e t Ma rk e tin g F a c t-
S ta tis tic s
-
Le ts S e e S o m e RE A L Fac ts and S tatis tic al Data
A lm o s t 2 5 0 m illio n s e a rc h e s fo r pro du c t s
a n d b u s in e s s e s a re pe rfo rm e d pe r da y o n G o o g le a lo n e . O n lin e s a le s h a v e g ro w n b y a lm o s t 6 % c o m pa re d t o t h e s a m e t im e la s t y e a r, e v e n in t h is c h a lle n g in g e c o n o m y . T h e n u m b e r o f b u s in e s s e s u s in g o n lin e m a rk e tin g g o e s u p a n a v e ra g e o f 8 .6 % pe r y e a r th ro u g h 2011. O n lin e m a rk e tin g is e x pe c te d t o b e 1 5 % o f a ll m e dia a dv e rtis e m e n t s pe n din g in 2 0 1 3 . It’s c u rre n tly a ppro x im a t e ly 7 .6 % . 6 5 % o f s a m ple d o rg a n iza t io n s a c tu a lly e x pe c t t o in c re a s e th e ir S E O b u dg e t in 2 0 1 1 b y a s ig n ific a n t v a lu e .
F a c tF a c tF a c tF a c t-
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
M o b ile Ma rk e tin g S ta tis tic s Lets See Some REAL Facts and Statistical Data
F a c tF a c tF a c tF a c t-
T he re a re a ppro x im a te ly 4 B IL L IO N m o b ile s u b s c rib e rs a c ro s s th e w o rld. A m e ric a ns to da y a re s pe n din g a n a v e ra g e o f th re e h o urs pe r da y o n th e In te rn e t fro m th e ir m o b ile de v ic e s . Mo s t m o b ile de v ic e u s e rs k e e p th e ir ph o n e s w ith in a rm ’s re a c h o v e r 9 0 pe rc e n t o f w a k in g h o u rs . N ie ls e n pre dic ts th a t s m a rt ph o n e s w ill a c c o u n t fo r ne a rly h a lf o f w o rldw ide m o b ile s a le s b y 2 0 1 3 . T h is is a c le a r in dic a tio n o f h o w m u c h m o re th e In te rn e t w ill b e a c c e s s e d v ia m o b ile de vic e s .
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
M o b ile Ma rk e tin g S ta tis tic s Lets See Some REAL Facts and Statistical Data
F a c tF a c tF a c tF a c t-
In 2 0 0 9 , a ppro x im a te ly h a lf a B IL L IO N pe o ple w e n t o n lin e u s in g th e ir m o b ile de v ic e . T h is n u m b e r is e x pe c te d to do u b le w ith in th e n e x t 5 y e a rs . B y 2 0 1 4 , m o b ile In te rn e t u s a g e is e x pe c te d to e x c e e d de s kto p In te rn e t u s a g e . G a rtn e r a ls o pre dic ts th a t b y 2 0 1 4 , m o re pe o ple w ill a c c e s s th e in te rn e t fro m th e ir m o b ile de v ic e s th a n fro m th e ir P C de s k to ps . 8 6 % o f m o b ile In te rn e t u s a g e h a ppe n s w h ile th e us e rs a re w a tc h in g T V .
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
M o b ile Ma rk e tin g S ta tis tic s Lets See Some REAL Facts and Statistical Data
F a c tF a c tF a c tF a c t-
Mo b ile m a rk e t in g m e t h o ds h a v e pro v e n t o b e e ffe c t iv e in a c qu irin g n e w c u s to m e rs , pro v idin g s e rv ic e to e x is t in g c u s to m e rs , a n d driv in g re pe a t b u s in e s s t h ro u g h re la tio n s h ip-b u ildin g . Wh e n in te g ra t e d w ith o th e r m a rk e t in g m e th o ds , m o b ile m a rk e t in g h a s pro v e n to in c re a s e c o n v e rs io n ra te s . O n e -h a lf o f a ll In t e rn e t s e a rc h e s fo r L O C A L pro du c ts a n d s e rv ic e s a re pe rfo rm e d fro m m o b ile de v ic e s . G a rtn e r re po rt s th a t a ppro x im a te ly 9 6 m illio n m o b ile s e a rc h e s pe rfo rm e d in 2 0 0 9 w e re b y t h o s e lo o k in g fo r a “lo c a t io n –b a s e d” (L O C A L ) s e rv ic e . T h is n u m b e r is e x pe c te d t o g ro w to m o re t h a n 5 2 6 m illio n s e a rc h e s b y 2 0 1 2 . Yo ur c o m p e tito rs are alre ad y w o rking o n the ir o w n Mo b ile & S MS Marke ting and A d v e rtis in g C am p aig ns ;
The Tim e To A C T is No w !
www.LocalInternetMarketing.Mobi
Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
An Example of Basic but Evolved and Diversified Strategic Marketing and Advertising Campaign
Internet Marketing and Advertising + Integration w/ Direct M/A Channels Existing Direct Marketing and Advertising Mobile Marketing and Advertising + Integration w/ Direct and Internet M/A Channels
Traffic, Sales, Leads, Phone Calls, Brand exposure, Social Media exposure, Press and Media Exposure, Real time PPC & Mobile Marketing Traffic, and SEM traffic - which is often the most valuable “Business Investment” ***
SEO Services SEM Services
Pay Per Click Integration
Mobile Ads
Mobile Marketing
SMS
Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
Pricing
In te rn e t Ma rk e tin g S e rv ic e P a c k a g e P ric in g -
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
Final Overview and Suggestions
F ina l O v e rv ie w
Are you evolving your business' marketing and advertising campaigns and strategies similar to your competition.
F ina l s u g g e s tio n s
o Analyze main competition o Create a SEO Optimized Website, Mobile Version. o Create diversified internet marketing and internet advertising strategies and
plan. Organic campaign(s)and/or Paid Campaign(s).
o Create diversified mobile marketing and mobile advertising strategies and
plans.
o Use our internet marketing services and dashboard
F in a l S o lu tio n s – L e t U s He lp Y o u a n d Y o u r B u s in e s s !!!
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Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
C onta c t Us
Yo ur c o m p e tito rs are alre ad y w o rking o n the ir o w n Inte rne t Marke ting , Inte rn e t A d v e rtis ing C am p aig ns , and Mo b ile Marke ting C am p aig n s ;
The Tim e To A C T is No w !
C o n ta c t
info rm a tio n -
W e b s ite - L o c a lIn t e rn e tMa rk e tin g .m o b i E m a il - S a le s @L o c a lIn te rn e t Ma rk e tin g .m o b i P h o ne - 1 -8 8 8 -8 0 0 -7 8 9 4
o Click to call from your mobile
www.LocalInternetMarketing.Mobi
Local Internet Marketing Services
Sovereign Internet Marketing Services
www.LocalInternetMarketing.Mobi
P ROS P E C company slogan T
Sovereign Internet Marketing Services
www.LocalInternetMarketing.Mobi
P ROS P E C company slogan T
Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
About Us
In t e rn e t In te rne t
•
Ma rk e ting C o m pa n y
S E O - S E M – PPC – S MO – S MM - Mo b ile Ma rk e tin g A c c re dita t io n
Mic ro s o ft A dC e n te r P ro fe s s io n a l C e rtific a tio n fo r P a y P e r C lic k A dv e rtis in g a n d Ma rk e tin g o n B in g a n d Y a h o o P P C n e tw o rk s .
C onta c t
in fo rm a t io n-
W e b s ite w w w .L o c a lIn te rn e tMa rk e tin g .m o b i E m a il - S a le s @L o c a lIn te rn e tMa rk e t in g .m o b i P ho n e - 1 -8 8 8 -8 0 0 -7 8 9 4
o Click to call from your mobile
www.LocalInternetMarketing.Mobi
Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
Introduction -
S
ta t is tic s fro m n u m e ro u s re c e n t s t u die s h a v e tim e a n d
tim e a g a in pro v e n th a t o n lin e a dv e rtis in g , in t e rn e t m a rk e tin g , a n d n o w m o b ile m a rk e t in g a n d a dv e rtis in g a re b y fa r th e c h e a pe s t, m o s t e ffe c t iv e , a n d m o s t po w e rfu l m a rk e tin g a n d a dv e rtis in g c h a n n e ls fo r ju s t a b o u t a n y b u s in e s s to le v e ra g e a n d in te g ra t e in t o t h e ir e x is tin g dire c t m a rk e tin g a n d a dv e rtis in g c a m pa ig n s a n d c h a n n e ls . Is T h is Y o u r C u rre n t B u s in e s s Ma rk e tin g & A d S t ra te g y ?
www.LocalInternetMarketing.Mobi
Is y o u r b us in e s s g o ing to e v o lv e w ith th e tim e s ? ? ?
Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
D o y o u r Ma rk e t in g & A dv e rtis in g C a m pa ig n s L o o k L ik e T h is ?
In c a s e y o u r b u s in e s s
is n o t le v e ra g in g a ll
Directing Marketing and Advertising
t h re e o f t h e s e c h a n n e ls , y o u s h o u ld s t ro n g ly c o n s id e r t o le v e ra g e in t e rn e t m a rk e t in g a t t h e v e ry le a s t .
Mo b ile m a rk e t in g a n d
a ll a s pe c t s o f, m a y n o t
Mobile Marketing and Advertising
Internet Marketing and Advertising
fit e v e ry b u s in e s s m o de l. O u r in t e rn e t m a rk e t in g a n d a d pa c k a g e s c a n in c lu de s om e a s pe c ts o f m o b ile m a rk e t in g
www.LocalInternetMarketing.Mobi
Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
C o ld Ha rd F a c ts L e ts F a c e S o m e F a c ts a n d T h e T ru th O f It A ll...
F a c tF a c tF a c t-
A dv e rtis in g a n d m a rk e tin g in A N Y b u s in e s s c o s ts m o n e y . Wh y n o t le v e ra g e w h a t is w o rk in g fo r s o m a n y o th e rs , e s pe c ia lly y o u r c o m pe tito rs . In te rn e t m a rk e tin g h a s b e e n s ta tis tic a lly pro v e n to b e F A R c h e a pe r a n d fa r m o re e ffe c tiv e th a n o th e r fo rm s o f a dv e rtis ing a n d m a rk e tin g . L e v e ra g in g y o u r in te rn e t m a rk e tin g c a m pa ig ns a n d m o b ile m a rk e tin g c a m pa ig n s in R E A L tim e , w h ile b e in g a b le to tra c k , in te ra c t, a n d e ffe c tiv e ly h a n dle y o u r in te rn e t m a rk e tin g fro m o u r pro prie ta ry in te rn e t m a rk e tin g da s h b o a rd is th e b e s t de c is io n y o u c o u ld e v e r m a k e fo r y o u r b u s in e s s .
www.LocalInternetMarketing.Mobi
Local Internet Marketing Services Sovereign Internet Marketing Services
SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services
So what Is Your Present Business Marketing and Advertising Situation in comparison to your competition ?
- Wha t is y o ur b u s in e s s c u rre n tly u tilizin g fo r m a rk e tin g a n d a dv e rtis in g - Wh a t is y o u r c o m pe titio n do in g o rg a n ic a lly s pe a k in g ? - Wh a t is y o u r c o m pe titio n do in g w ith pa id a dv e rtis in g ?
A n a ly s is of Your Present Situation
W h a t Is Y o ur C o m pa n y Do in g ?
- Do e s y o u r c o m pa n y h a v e a w e b s ite (s ) - Do y o u ru n dire c t m a rk e tin g a n d A d c a m pa ig n s ? - Do y o u ru n lo c a l a d c a m pa ig n s o fflin e ? / o n lin e ? - Do y o u c u rre ntly h a v e a n y in te rn e t m a rk e tin g a n d/ r o a dv e rtis in g c a m pa ig n s ? - Do y o u c u rre ntly ru n a n y m o b ile m a rk e tin g a n d/ r o a dv e rtis in g c a m pa ig n s ?
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C o m m o n Mis - C o n c e ptio n s O rg a n ic A dv e rtis in g V S . P a id Ma rk e tin g O n lin e
- Organic marketing is the act of placing your website naturally within search engine listings via numerous methods, tactics, and strategies. Organic proves to convert better than paid ads. Investment and long term strategy. - Paid Advertising is the act of utilizing paid advertising networks . PPC, Banner ads, Rich Media Ads, CPA, CPL. These channels drive real time traffic that typically does NOT convert better than organics, mass traffic offsets organic Vs. Paid ad conversion statistical data.
W a n t P ro o f ?
G o o g le a c o m pe tito r n a m e o r w e b s ite U R L , v ie w re s u lts . S e e w h a t th e y a re a ppro x im a te ly s pe n din g o n lin e w ith pa id a dv e rtis in g – C lic k He re
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S o lu t io n s
B ra in s to rm
– Take the time to brainstorm, even pick your employees brains, everyone has a different perspective, thus everyone can bring something to the table. Nothing wrong with leveraging your strongest assets a little more, right ?
C re a te A B a s ic In te rne t Ma rk e tin g P la n
– Create campaigns for applicable aspects of internet marketing, advertising, and mobile marketing plan.
S e t U p C a m pa ig ns a n d T ra c k in g
– Set up all new accounts for multiple channels, integrate tracking, set up and start executing campaigns.
E x e c utio n o f C a m pa ig n s
–
Execute new marketing and advertising campaigns according to plans. Client interaction a must , the more interactivity the more results.
T e s t -T ra c k – T w e a k – O ptim ize
o Track results and analytics, tweak campaigns, and optimize ( on going process).
Test new marketing and advertising channels and strategies.
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Targets and Objectives
B usiness target and objectives
o What are your main business goals ?
M arketing and Advertising Targets & Objectives
What are your main marketing , advertising, and branding- targets, objectives, and ultimate goals.
Long Term Goals- Online, Offline, Growth, Diversification
o Where do you see your business in 3,5,10 years from now.
Keeping in mind possible new trends and such ?
o Need Help With Ideas , Suggestions, Brainstorming and
Ultimately Consulting Services ?
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M arketing and Advertising Stats -
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In te rn e t Ma rk e tin g F a c t-
S ta tis tic s
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Le ts S e e S o m e RE A L Fac ts and S tatis tic al Data
A s o f J u n e 2 0 1 1 , th e re w e re 3 6 0 ,0 0 0 ,0 0 0 w e b s it e s a c tiv e a n d o n lin e . T h is re pre s e n ts a 2 2 6 % in c re a s e in 4 y e a rs .
2010.
F a c tF a c tF a c tF a c t-
Wo rldw ide in te rn e t t ra ffic g re w 6 2 % in
A s o f A pril 2 0 1 1 , th e G o o g le s e a rc h e n g in e s till do m in a t e s w ith a ppro x im a t e ly 6 7 % o f a ll U .S . s e a rc h tra ffic . Y a h o o g e ts a ppro x im a te ly 1 5 % a n d B in g g e t s a ppro x im a te ly 1 2 % .
S urv e y s s h o w th a t 8 5 % o f In te rn e t u s e rs fin d w e b s ite s th ro u g h s e a rc h e n g in e s .
O rg a n ic (n a tu ra l) s e a rc h re s u lt lis tin g s re c e iv e 8 5 % o f a ll c lic k s , a s o ppo s e d to o n ly 1 5 % fo r P a y P e r C lic k (P P C ).
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In te rn e t Ma rk e tin g F a c t-
S ta tis tic s
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Le ts S e e S o m e RE A L Fac ts and S tatis tic al Data
7 0 % o f U .S . h o u s e h o lds a re u s in g th e in te rn e t e v e ry t im e t h e y s h o p lo c a lly fo r a ll th e ir h o u s e h o ld a n d pe rs o n a l pro du c t s a n d s e rv ic e s . DM N e w s re po rte d th a t 3 5 % o f a ll In te rn e t s e a rc h e s a re lo c a l.
F a c tF a c tF a c tF a c t-
C o m S c o re re po rte d th a t 9 0 % o f lo c a l
c o m m e rc ia l s e a rc h e s re s u lt in o fflin e b ric k s a n d m o rt a r pu rc h a s e s . 8 2 % o f lo c a l s e a rc h e s e n d u p w it h a n in -s to re v is it, ph o n e o r c a ll. A c c o rdin g t o B in g s e a rc h e n g in e , 7 4 % o f c o n s u m e rs s e a rc h fo r o n lin e c o u po n s o u rc e s e v e ry w e e k a n d 2 5 % s pe n d u p t o a n h o u r s h o ppin g fo r th e b e s t o n lin e de a ls e a c h w e e k . S t u die s s h o w th a t 6 7 % o f lo c a l c o n s u m e rs h a v e c o n s u lt e d o n lin e c u s to m e r re v ie w s o f lo c a l b u s in e s s e s . Mo s t o f t h e m tru s t o n lin e re v ie w s a s m u c h a s pe rs o n a l re c o m m e n da t io n s .
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In te rn e t Ma rk e tin g F a c t-
S ta tis tic s
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Le ts S e e S o m e RE A L Fac ts and S tatis tic al Data
A lm o s t 2 5 0 m illio n s e a rc h e s fo r pro du c t s
a n d b u s in e s s e s a re pe rfo rm e d pe r da y o n G o o g le a lo n e . O n lin e s a le s h a v e g ro w n b y a lm o s t 6 % c o m pa re d t o t h e s a m e t im e la s t y e a r, e v e n in t h is c h a lle n g in g e c o n o m y . T h e n u m b e r o f b u s in e s s e s u s in g o n lin e m a rk e tin g g o e s u p a n a v e ra g e o f 8 .6 % pe r y e a r th ro u g h 2011. O n lin e m a rk e tin g is e x pe c te d t o b e 1 5 % o f a ll m e dia a dv e rtis e m e n t s pe n din g in 2 0 1 3 . It’s c u rre n tly a ppro x im a t e ly 7 .6 % . 6 5 % o f s a m ple d o rg a n iza t io n s a c tu a lly e x pe c t t o in c re a s e th e ir S E O b u dg e t in 2 0 1 1 b y a s ig n ific a n t v a lu e .
F a c tF a c tF a c tF a c t-
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M o b ile Ma rk e tin g S ta tis tic s Lets See Some REAL Facts and Statistical Data
F a c tF a c tF a c tF a c t-
T he re a re a ppro x im a te ly 4 B IL L IO N m o b ile s u b s c rib e rs a c ro s s th e w o rld. A m e ric a ns to da y a re s pe n din g a n a v e ra g e o f th re e h o urs pe r da y o n th e In te rn e t fro m th e ir m o b ile de v ic e s . Mo s t m o b ile de v ic e u s e rs k e e p th e ir ph o n e s w ith in a rm ’s re a c h o v e r 9 0 pe rc e n t o f w a k in g h o u rs . N ie ls e n pre dic ts th a t s m a rt ph o n e s w ill a c c o u n t fo r ne a rly h a lf o f w o rldw ide m o b ile s a le s b y 2 0 1 3 . T h is is a c le a r in dic a tio n o f h o w m u c h m o re th e In te rn e t w ill b e a c c e s s e d v ia m o b ile de vic e s .
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M o b ile Ma rk e tin g S ta tis tic s Lets See Some REAL Facts and Statistical Data
F a c tF a c tF a c tF a c t-
In 2 0 0 9 , a ppro x im a te ly h a lf a B IL L IO N pe o ple w e n t o n lin e u s in g th e ir m o b ile de v ic e . T h is n u m b e r is e x pe c te d to do u b le w ith in th e n e x t 5 y e a rs . B y 2 0 1 4 , m o b ile In te rn e t u s a g e is e x pe c te d to e x c e e d de s kto p In te rn e t u s a g e . G a rtn e r a ls o pre dic ts th a t b y 2 0 1 4 , m o re pe o ple w ill a c c e s s th e in te rn e t fro m th e ir m o b ile de v ic e s th a n fro m th e ir P C de s k to ps . 8 6 % o f m o b ile In te rn e t u s a g e h a ppe n s w h ile th e us e rs a re w a tc h in g T V .
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M o b ile Ma rk e tin g S ta tis tic s Lets See Some REAL Facts and Statistical Data
F a c tF a c tF a c tF a c t-
Mo b ile m a rk e t in g m e t h o ds h a v e pro v e n t o b e e ffe c t iv e in a c qu irin g n e w c u s to m e rs , pro v idin g s e rv ic e to e x is t in g c u s to m e rs , a n d driv in g re pe a t b u s in e s s t h ro u g h re la tio n s h ip-b u ildin g . Wh e n in te g ra t e d w ith o th e r m a rk e t in g m e th o ds , m o b ile m a rk e t in g h a s pro v e n to in c re a s e c o n v e rs io n ra te s . O n e -h a lf o f a ll In t e rn e t s e a rc h e s fo r L O C A L pro du c ts a n d s e rv ic e s a re pe rfo rm e d fro m m o b ile de v ic e s . G a rtn e r re po rt s th a t a ppro x im a te ly 9 6 m illio n m o b ile s e a rc h e s pe rfo rm e d in 2 0 0 9 w e re b y t h o s e lo o k in g fo r a “lo c a t io n –b a s e d” (L O C A L ) s e rv ic e . T h is n u m b e r is e x pe c te d t o g ro w to m o re t h a n 5 2 6 m illio n s e a rc h e s b y 2 0 1 2 . Yo ur c o m p e tito rs are alre ad y w o rking o n the ir o w n Mo b ile & S MS Marke ting and A d v e rtis in g C am p aig ns ;
The Tim e To A C T is No w !
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An Example of Basic but Evolved and Diversified Strategic Marketing and Advertising Campaign
Internet Marketing and Advertising + Integration w/ Direct M/A Channels Existing Direct Marketing and Advertising Mobile Marketing and Advertising + Integration w/ Direct and Internet M/A Channels
Traffic, Sales, Leads, Phone Calls, Brand exposure, Social Media exposure, Press and Media Exposure, Real time PPC & Mobile Marketing Traffic, and SEM traffic - which is often the most valuable “Business Investment” ***
SEO Services SEM Services
Pay Per Click Integration
Mobile Ads
Mobile Marketing
SMS
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Pricing
In te rn e t Ma rk e tin g S e rv ic e P a c k a g e P ric in g -
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Final Overview and Suggestions
F ina l O v e rv ie w
Are you evolving your business' marketing and advertising campaigns and strategies similar to your competition.
F ina l s u g g e s tio n s
o Analyze main competition o Create a SEO Optimized Website, Mobile Version. o Create diversified internet marketing and internet advertising strategies and
plan. Organic campaign(s)and/or Paid Campaign(s).
o Create diversified mobile marketing and mobile advertising strategies and
plans.
o Use our internet marketing services and dashboard
F in a l S o lu tio n s – L e t U s He lp Y o u a n d Y o u r B u s in e s s !!!
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C onta c t Us
Yo ur c o m p e tito rs are alre ad y w o rking o n the ir o w n Inte rne t Marke ting , Inte rn e t A d v e rtis ing C am p aig ns , and Mo b ile Marke ting C am p aig n s ;
The Tim e To A C T is No w !
C o n ta c t
info rm a tio n -
W e b s ite - L o c a lIn t e rn e tMa rk e tin g .m o b i E m a il - S a le s @L o c a lIn te rn e t Ma rk e tin g .m o b i P h o ne - 1 -8 8 8 -8 0 0 -7 8 9 4
o Click to call from your mobile
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P ROS P E C company slogan T
