Introduction to Business Administration

Introduction to Business Administration
Course Description
This course examines the purposes, organization, and major activities of business operations.
Emphasis is placed on understanding relationships of business, government, and the consumer
in a global economy. The course is designed to give students a brief outline of most of the
major activities in business.
Course Outline
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1) Business trends: Cultivating a Business in Diverse, Global environments
A. Exploring Trends in Dynamic Business Environments
' The business environment
' The technological environment
' The competitive environment
' The multicultural environment
' The global environment
' Evolution of #panish business in the European and (lobal contexts
' !dentifying opportunities for entrepreneurs
B. Competing in Global ar!et
' )hy trade *ith other nations+
' Trading in global mar,ets- The #panish experience
' Trade barriers in global mar,ets
C. "nderstanding Global and Domestic Economics
' The importance of the study of economics
' The foundation of capitalism
' %nderstanding the economic system in #pain
' !nflation and the Consumer .rice !ndex
' !ssues of monetary and fiscal policy
D. Demonstrating Et#ical Be#avior and $ocial %esponsibility
' /anaging business ethically and responsibly
' Corporate social responsibility
' !nternational ethics and social responsibility
&' Business ()ners#ip: $tarting a Business
A. ()ning a Business
• orms of business o*nership
• #ole proprietorship
• .artnership
• Corporations
• Corporate expansion- mergers and ac0uisitions
• )hich form of business is for you+
B. Entrepreneurs#ip and t#e C#allenge o* $tarting a $mall Business
• )hat does it ta,e to be an entrepreneur+
• (etting started in a small business
• )riting a business plan
• 1earning about small business operations
• /anaging a small business
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+' Business anagement
A. ,eaders#ip, anagement, and Employee Empo)erment
• The management challenge of the future
• .lanning- Creating a vision for the organization
• Organizing- Creating a unified system out of multiple organizations
• Directing and empo*ering
• Controlling
• 1eadership- 3ision and values
• 1earning managerial s,ills
-' anagement o* .uman %esources
A. otivating Employees and Building $el*/anaged Teams
' The importance of motivation
' /aslo*4s hierarchy of needs
' /c(regor4s Theory 5 and Theory 6
' Ouchi4s Theory 7
' 8ob enrichment
' (oal setting theory and management by objectives
' 9uilding team*or, through communication
B. .uman %esource anagement: 0inding and 1eeping t#e Best Employees
' )or,ing *ith people is just the beginning
' Determining human resource needs
' "ecruiting employees from a diverse population
' #electing employees *ho *ill be productive
' Training and developing employees
' &ppraising employees performance
' Compensating employees: &ttracting and ,eeping the best
' /oving employees up, over and out to maintain morale
C. Dealing )it# Employee/anagement Issues
' Employee;management issues
' 1abor unions from different perspectives
' 1abor legislation and collective bargaining
' Tactics used in labor;management conflict
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2' "nderstanding 0inancial In*ormation and Accounting
A. T#e Importance o* 0inancial In*ormation
' )hat is accounting+
' &reas of accounting
' &ccounting vs. boo,,eeping
' %nderstanding ,ey financial statements
' %sing financial ratios
' &ccountants and the budgeting process
3' $ecurities ar!ets: 0inancing and Investing
A. 0unctions o* t#e $ecurities ar!ets
' 9onds
' #toc,s
' #toc, exchanges
' The over;the;counter mar,et =OTC>
' Diversifying investments
' %nderstanding securities mar,et information