250 million total iOS devices sold 18 billion App Store downloads Apple has paid out $3 billion to developers Games are about 40% of market
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50+ million active gamers and counting
EASY MONEY?
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Majority don't make much money The top-sellers make a lot Serial developers tend to do better How to get started?
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CLASSIC MARKETING
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Right Product Right Price Right Place Right Promotion Right Package Right People
WHICH COMES FIRST?
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The chicken (audience)? The egg (idea/product)? Assess who has a mouse problem? Build a better mousetrap?
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WE ARE ALL WEIRD
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Book by Seth Godin Bell curve of “normality” flattening Anything works? App Store is a constraint Find your audience first
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WORLDVIEWS
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What’s a worldview? Do you have any? Does your idea? Why do I need one?
REALITY CHECK
Fantasy
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Reality
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Customer checks iTunes for new games each day Customer reads your description and looks at your screenshots carefully Customer reads the positive reviews Customer buys your game Customer tells all their friends how great it is
Customer browses iTunes randomly and only occasionally Customer glances at your rating, description and screenshots Customer reads the negative reviews Customer may buy your game Customer tells all their friends if they don’t like it
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STRONG WORLDVIEWS
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Strong worldviews attract likeminded people They also repel those who think different This is good Provides a filter during development What should you make?
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IDEAS
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Knowledge + Space
IDEA ASSESSMENT
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Is it any good? Will my audience get it? Any way to refine it?
TRULY SIMPLE PROTOTYPING
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Create an image with a one-liner Show it to people Is it “Wow!”? Or “Yeah, but...”? Rinse and repeat