IOS Game Development with UNITY
Content
INTO THE FRAY
From Idea to App Store
WHO ARE YOU?
• • • • •
Entrepreneur? Programmer? Artist? Student? Other?
IOS
• • •
250 million total iOS devices sold 18 billion App Store downloads Apple has paid out $3 billion to developers Games are about 40% of market
•
•
50+ million active gamers and counting
EASY MONEY?
• • •
Majority don't make much money The top-sellers make a lot Serial developers tend to do better How to get started?
•
CLASSIC MARKETING
• • • • • •
Right Product Right Price Right Place Right Promotion Right Package Right People
WHICH COMES FIRST?
• • •
The chicken (audience)? The egg (idea/product)? Assess who has a mouse problem? Build a better mousetrap?
•
WE ARE ALL WEIRD
• •
Book by Seth Godin Bell curve of “normality” flattening Anything works? App Store is a constraint Find your audience first
• • •
WORLDVIEWS
• • • •
What’s a worldview? Do you have any? Does your idea? Why do I need one?
REALITY CHECK
Fantasy
•
Reality
•
Customer checks iTunes for new games each day Customer reads your description and looks at your screenshots carefully Customer reads the positive reviews Customer buys your game Customer tells all their friends how great it is
Customer browses iTunes randomly and only occasionally Customer glances at your rating, description and screenshots Customer reads the negative reviews Customer may buy your game Customer tells all their friends if they don’t like it
•
•
• • •
• • •
STRONG WORLDVIEWS
•
Strong worldviews attract likeminded people They also repel those who think different This is good Provides a filter during development What should you make?
•
• •
•
IDEAS
•
Knowledge + Space
IDEA ASSESSMENT
• • •
Is it any good? Will my audience get it? Any way to refine it?
TRULY SIMPLE PROTOTYPING
• • • • •
Create an image with a one-liner Show it to people Is it “Wow!”? Or “Yeah, but...”? Rinse and repeat
GODDESS REVIEWS
MMR REVIEWS
SCOPE
• • • •
Distill, cut aggressively Minimal Viable Product Irreducible 80/20 rule
GETTING ORGANIZED
• • • • •
Text file Trello Google Docs JIRA Studio Pivotal Tracker
GETTING REGISTERED
GETTING UNITY
☺
• • • • •
UNITY
• • •
Mac, Windows Multiple targets Rapid iterations Mono C# Robust API
No official 2D No retained GUI No iOS input emulation Less than perfect version control
☹
•
UNITY CONTENT
Maya Cinema 4D 3ds Max Cheetah3D Modo Lightwave Blender .fbx .dae .3ds .dxf .obj
All
Uncompressed Audio Ogg Vorbis Tracker/MOD .aiff .wav .mp3 .ogg .xm .mod .it .s3m
PROGRAMMING
• • •
Javascript C# Boo
WORKFLOW
• • • • •
Export 2D/3D assets Auto-imported Override settings if needed Prefab Bind or load in code
DEVELOPMENT
• •
Configuring the project Connecting the required assets Configuring the game preview Setting up the folders Get to work!
•
• •
BUILDING
Unity
Xcode 3 or 4
iOS Device
DEPLOYMENT
• • • • • •
iTunes Connect Official website Support page Screenshots Description Pricing
APP STORE SETUP
SALES
• • •
Viewing sales Managing pricing Updating your app
SALES ACTIVITY
TOP 100 CHART MONDAY
END OF THE WORLD?
• • • • • •
2012 doomsday? Economic collapse? One door closes... Cup half full or empty? Your choice Do or Do Not!
PARTING WORDS
WORKSHOP
• • • •
5 days Hands-on Programmer/Artist team Zero to hero
QUESTIONS?
GOOD LUCK!
From Idea to App Store
WHO ARE YOU?
• • • • •
Entrepreneur? Programmer? Artist? Student? Other?
IOS
• • •
250 million total iOS devices sold 18 billion App Store downloads Apple has paid out $3 billion to developers Games are about 40% of market
•
•
50+ million active gamers and counting
EASY MONEY?
• • •
Majority don't make much money The top-sellers make a lot Serial developers tend to do better How to get started?
•
CLASSIC MARKETING
• • • • • •
Right Product Right Price Right Place Right Promotion Right Package Right People
WHICH COMES FIRST?
• • •
The chicken (audience)? The egg (idea/product)? Assess who has a mouse problem? Build a better mousetrap?
•
WE ARE ALL WEIRD
• •
Book by Seth Godin Bell curve of “normality” flattening Anything works? App Store is a constraint Find your audience first
• • •
WORLDVIEWS
• • • •
What’s a worldview? Do you have any? Does your idea? Why do I need one?
REALITY CHECK
Fantasy
•
Reality
•
Customer checks iTunes for new games each day Customer reads your description and looks at your screenshots carefully Customer reads the positive reviews Customer buys your game Customer tells all their friends how great it is
Customer browses iTunes randomly and only occasionally Customer glances at your rating, description and screenshots Customer reads the negative reviews Customer may buy your game Customer tells all their friends if they don’t like it
•
•
• • •
• • •
STRONG WORLDVIEWS
•
Strong worldviews attract likeminded people They also repel those who think different This is good Provides a filter during development What should you make?
•
• •
•
IDEAS
•
Knowledge + Space
IDEA ASSESSMENT
• • •
Is it any good? Will my audience get it? Any way to refine it?
TRULY SIMPLE PROTOTYPING
• • • • •
Create an image with a one-liner Show it to people Is it “Wow!”? Or “Yeah, but...”? Rinse and repeat
GODDESS REVIEWS
MMR REVIEWS
SCOPE
• • • •
Distill, cut aggressively Minimal Viable Product Irreducible 80/20 rule
GETTING ORGANIZED
• • • • •
Text file Trello Google Docs JIRA Studio Pivotal Tracker
GETTING REGISTERED
GETTING UNITY
☺
• • • • •
UNITY
• • •
Mac, Windows Multiple targets Rapid iterations Mono C# Robust API
No official 2D No retained GUI No iOS input emulation Less than perfect version control
☹
•
UNITY CONTENT
Maya Cinema 4D 3ds Max Cheetah3D Modo Lightwave Blender .fbx .dae .3ds .dxf .obj
All
Uncompressed Audio Ogg Vorbis Tracker/MOD .aiff .wav .mp3 .ogg .xm .mod .it .s3m
PROGRAMMING
• • •
Javascript C# Boo
WORKFLOW
• • • • •
Export 2D/3D assets Auto-imported Override settings if needed Prefab Bind or load in code
DEVELOPMENT
• •
Configuring the project Connecting the required assets Configuring the game preview Setting up the folders Get to work!
•
• •
BUILDING
Unity
Xcode 3 or 4
iOS Device
DEPLOYMENT
• • • • • •
iTunes Connect Official website Support page Screenshots Description Pricing
APP STORE SETUP
SALES
• • •
Viewing sales Managing pricing Updating your app
SALES ACTIVITY
TOP 100 CHART MONDAY
END OF THE WORLD?
• • • • • •
2012 doomsday? Economic collapse? One door closes... Cup half full or empty? Your choice Do or Do Not!
PARTING WORDS
WORKSHOP
• • • •
5 days Hands-on Programmer/Artist team Zero to hero
QUESTIONS?
GOOD LUCK!
