ISSE Long Beach 2013 Pre-Show Book

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PBA Members Get in Free!*

GET YOUR TICKETS!
2013 PRE-SHOW BROCHURE

JANUARY 26-28
LONG BEACH CONVENTION CENTER LONG BEACH, CA
Coming Soon... New ISSE Long Beach App
Hair by 2012 NAHA Finalist Sal Misseri
*restrictions apply

EXPERIENCE THE BIGGEST AND BEST BEAUTY EXPO ON THE WEST COAST

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International Salon & Spa Expo
Long Beach, CA - The Biggest and Best Beauty Expo on the West Coast
The International Salon and Spa Expo Long Beach is the largest professional cash-and-carry, educational beauty event on the West Coast!

Education For Everyone Choose from education classes in Hair, Nails, Skin & Wellness and Business, including a line-up of Hands-On Hair and CIDESCO Section USA classes.

The Hottest Professional Tools & Products Shop over 400 global manufacturers on the ISSE Long Beach expo floor for huge savings on the hottest professional-use tools and products. The Ultimate Beauty Experience Be inspired by creative presentations and runway events by beauty icons from across the globe on ISSE Long Beach’s three stages and throughout the expo floor.

Competitions Win industry prestige and add to your professional portfolio by competing in ISSE Long Beach Hair and NailPro Nail competitions. EstheticsAmerica & Wellness Experience the serenity of the EstheticsAmerica & Wellness pavilion, designed specifically for skin and wellness professionals. Including a line-up of CIDESCO Section USA education, complimentary skin and wellness education. See page 37.

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

events
Table of Contents
4 13 19 27 31 33 39 40 41 45 48 49 50

The Biggest and Best Beauty Expo on the West Coast

Schedule at a Glance Stage Presentations Hands-On Education Student Classes Competitions Exhibitors EstheticsAmerica & Wellness EstheticsAmerica & Wellness Schedule at a Glance CIDESCO Section USA Skin Education Complimentary Skin Classes Hotel & Travel to Long Beach Show Policy Purchase Tickets

Coming Soon... New ISSE Long Beach App

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Saturday, January 26
Time Presenter / Company Class Title Pg

Competitions
Nail
6:00pm - 7:00pm 6:00pm - 7:00pm 6:00pm - 7:00pm Nailpro Nailpro Nailpro Nailpro Competitions Class Hand Painted Nail Art (“The Eyes Have It” Theme) Entries Due 3-D Nail Art (“Game Pieces” Theme) Entries Due 32 32 32

Sunday, January 27
Stage Presentations
9:30am - 10:15am 9:30am - 11:00am 10:00am - 10:45am 10:30am - 11:15am 11:00am - 11:45am 11:30am - 1:00pm 12:00pm - 12:45pm 1:00pm - 1:45pm 1:45pm - 2:45pm 2:00pm - 3:30pm 2:15pm - 3:45pm 3:00pm - 3:45pm 4:00pm - 4:45pm 4:00pm - 5:30pm 4:30pm - 6:00pm 5:00pm - 5:45pm Anthony Padilla, Joaquin Regalado Steve Elias P&G Salon Professionals HDTV Art Team Enzo Milano Martin Parsons Nick Arrojo Mike Karg Sassoon Academy featuring Mark Hayes Charlie Price Aaron Grenia, Chase Kusero, Frank Izquierdo, Laurent D. Martin Parsons BaByliss Faatemah Ampey Sassoon Academy Lisa Yamasaki 2013 Latino Collection From Conception to Realization New Illumina Color A Thorough and Genuine Consultation 2nd Annual L’Una Hairstyling Competition Long Hair ARROJO Goes to ISSE 2013 The KARG DryHairCut Spring Summer Collection 2013* Photo Shoot 101 Cutting and Styling Techniques to Create Beautiful, High End, Everyday Hair The Magic of Long Hair BaByliss Pro RetroEvolution Sassoon Academy Student Connection / Nuts & Bolts Tokyo Collection 2013 16 14 18 17 15 15 16 16 16 18 14 14 16 14 15

Hands-On Education
Hair
10:00am - 1:00pm 10:00am - 1:00pm 10:00am - 1:00pm 10:00am - 1:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm Greg Zorian Ruben Martinez Short2Long, Debbi Tenney Hiroshi Kitamura Charla Saloane Jo Blackwell-Preston Steve Elias Master the Art of Barbering* Donna Bella Hair Extension Certification* Short2Long Certification* Spiral Stroke Cut/Tribute to Vidal Sassoon* Understanding Ingredients and Product Layering* Jo Blackwell-Preston Color* The Bombshell* 21 20 22 21 20 21 22 *Additional Investment Required

SEE PAGE 38 FOR ESTHETICSAMERICA & WELLNESS SCHEDULE.

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

events
Sunday, January 27
Time Presenter / Company Class Title Pg

Hands-On Education
Hair
2:00pm - 5:00pm The TEALs Cut & Color ‘Em All* 24

Competitions
Hair
8:30am - 12:30pm 9:30am - 10:10am 11:30am - 12:00pm 1:30pm - 2:30pm 3:30pm - 4:00pm PBA / ISSE Long Beach PBA / ISSE Long Beach PBA / ISSE Long Beach PBA / ISSE Long Beach PBA / ISSE Long Beach Competitor Check-In Begins Ladies’ Trend Cut, Color & Style Long Hair Bridal Fantasy-Inspired by Hollywood Awards 32 32 32 32 32

Nail
6:30am - 7:30am 8:00am - 9:00am 9:45am - 10:00am 10:30am - 12:00pm 1:00pm - 2:00pm 3:00pm - 4:30pm Nailpro Nailpro Nailpro Nailpro Nailpro Nailpro Competitors Report Priceless Critique Fantasy Nail Art (“Kings & Queens Theme”) Assembly Tip & Overlay Relay and Team Spirit - One Hand The Longest Nail Freestyle Sculptured Nails - One Hand 32 32 32 32 32 32

Complimentary Hair Education - Descriptions at probeauty.org/isselb
10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 12:45pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm Aaron Grenia, Chase Kusero, Frank Izquierdo, Laurent D. Chad Clark, Robert Reed Christine Dillon Chuck Caple Irv Krauledis Mike Karg Sheenon Olsen Bonnie Megowan Adrienne Rogers Christina Goree Elijah Mack Nicole Gollaz Oshalla Diana Marcus Robb Dubre Tina Owens and Tiffany Hoover Cutting and Styling Techniques to Create Beautiful, High End, Everyday Hair ERGO’s Art of the Blow Dry Croc Turboion Design Academy Nobody Breaks Down Color Like Chuck Cinderella Hair Extensions Our Hair Your Way Let’s Cut Hair Dry Look and Learn Hotheads Hair Extensions - Complete Extension Shearology The Art of Highlighting - “Creating Your Unique Technique Portfolio” Get Your Hands on Your Man Rise of the Machines, The “Alternative” Clipper Cutting Experience Long-Lasting Retexturizing Service without Gloves or Chemicals Using 100% Plants to Color Hair, Cover Gray, Nourish Hair and Treat Scalp Conditions Color Me Kenra Halo Couture Extensions: Heavenly Hair in an Instant *Additional Investment Required

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Sunday, January 27
Time Presenter / Company Class Title Pg

Complimentary Hair Education - Descriptions at probeauty.org/isselb
2:00pm - 2:45pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm Nicole Gollaz Debbi Tenney Irv Krauledis Joaquin Regalado Major League Barber Melissa Johnson Sheenon Olsen Ruben Martinez Adrienne Rogers Christine Dillon Elijah Mack Enzo Milano Gary Gerard Lorraine Conrad Trisha Kemp Advanced Professional Chemical Services: Maximizing Performance and Client Satisfaction Introduction to Short2long Hair Extensions Cinderella Hair Extensions Our Hair Your Way The Comb 2013 New Trends in the Barber Art The Art of Highlighting - “Make an Impression” Hotheads Hair Extensions - Complete Donna Bella Introduction to 3 Methods of Hair Extensions The Art of Highlighting - “Creating Your Unique Technique Portfolio” Croc Turboion Design Academy The Tao of Clipper Cutting ENZO Milano Hollywood Curls Gary Gerard’s Quadriangle Principle of Haircutting Hair Addictionz Hair Extensions How to Guarantee Color & Color Correction

Complimentary Nail Education - Descriptions at probeauty.org/isselb
10:00am - 10:45am 10:00am - 11:30am 11:15am - 12:00pm 12:00pm - 1:30pm 12:30pm - 2:00pm 2:00pm - 3:30pm 2:30pm - 3:15pm 4:00pm - 5:30pm 4:00pm - 5:30pm Gregory Salo Christine Le Alisha Botero Mary Jo Zwirowski Adam Tran Mireya Cardona Gregory Salo Nicole Knight So Yong Yu Backfills For Thrills Class (Both Gel & Acrylic) The Power of Christrio’s InstaSet™ Streamlined Nail Enhancement System Colour Gloss Gel Polish Art by Artistic Nail Design Get The Skinny on Dashing Diva Professional “Tips and Tricks” 10 Tips for Success Izel Nails - 2013 Fantasy Nails Backfills For Thrills Class (Both Gel & Acrylic) Electric Filing at it’s Best The Ultimate Dashing Diva Professional Experience

Complimentary Business Education - Descriptions at probeauty.org/isselb
10:00am - 10:30am 10:00am - 11:30am 12:00pm - 1:30pm Aygun Sana Tonya Moran Stephanie Jennings Spotlight - On Client Feedback Guest Rewards Programs Keep “Em Coming Back Survival Tactics for the Social Age: How to Catch Up, Keep Up & Stay One Step Ahead Norvell Sunless Techniques and Business Building Inventory Solutions For Pumping Up Profits Norvell Sunless Techniques and Business Building *Additional Investment Required

12:00pm - 12:45pm 12:00pm - 1:30pm 4:00pm - 4:45pm

Steve Edwards Jon Maple Steve Edwards

SEE PAGE 38 FOR ESTHETICSAMERICA & WELLNESS SCHEDULE.

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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for more info, visit www.cosmoprofbeauty.com

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Sunday, January 27
Time Presenter / Company Class Title Pg

Complimentary Business Education - Descriptions at probeauty.org/isselb
4:00pm - 5:30pm Larry Kopsa Ask a CPA

Student Classes
10:30am - 11:30am 12:00pm - 1:30pm 2:00pm - 3:30pm 4:00pm - 5:30pm Charles Marcus Larry Curtis Mary Wilson Paul DiGrigoli From Good to Great: How to Get to World Class in the Salon Industry* Incredible Salon Success* Platforms4Success* Preparing Students for the Workplace* 28 28 28 28

Monday, January 28
Stage Presentations
9:30am - 11:00am 10:00am - 10:45am 10:00am - 10:45am 11:00am - 11:45am 11:00am - 11:45am 11:30am - 1:00pm 12:00pm - 12:45pm 12:00pm - 12:45pm 1:30pm 2:15pm Steve Elias Elijah Mack Charlie Price Faatemah Ampey Martin Parsons Nick Arrojo HDTV Art Team Rusk Julian Macias Martin Parsons Chris Popovski P&G Salon Professionals Lisa Yamasaki Raul Martez From Conception to Realization Californication with Andis Style TEK with NAHA Master Charlie Price RetroEvolution The Magic of Long Hair Classroom Inspiration Editorial Styling The Bespoke Collection The Art of Hairstyling Long Hair Experience “Ready2go” - Cold Fusion Hair Extensions New Illumina Color Tokyo Collection 2013 Advance Colorcutting 18 15 14 15 16 17 15 18 15 16 14 17 16 18

2:00pm - 3:30pm 2:30pm - 3:15pm 2:30pm - 3:15pm 3:30pm - 4:15pm 3:30pm - 4:15pm

Hands-On Education
Hair
10:00am - 1:00pm 10:00am - 1:00pm 10:00am - 1:00pm 10:00am - 1:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm Charla Saloane Hiroshi Kitamura Adrienne Rogers The TEALs Jo Blackwell-Preston Steve Elias Tracy Belcher and Juan Manzano The TEALs Understanding Ingredients and Product Layering* Spiral Stroke Cut/Tribute to Vidal Sassoon* The Art of Highlighting* De-Mystifying Long Hair* Jo Blackwell-Preston Color* The Edwardian Era* Andis Up Close and Clippered with the “Secrets of Blending”* Special Opps* 20 21 20 23 21 22 22 23 *Additional Investment Required

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

events
Monday, January 28
Time Presenter / Company Class Title Pg

Competitions
Hair
7:00am - 7:30am 8:00am - 9:00am 9:45am - 11:15am 4:00pm Nailpro Nailpro Nailpro Nailpro Competitors Report Inspired Artist Genius - 3 Phases Salon Success Awards Ceremony 32 32 32 32

Complimentary Hair Education - Descriptions at probeauty.org/isselb
10:00am - 10:45am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 12:45pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm Nicole Gollaz Christine Dillon Enzo Milano Irv Krauledis Sheenon Olsen Melissa Johnson Bonnie Megowan Aaron Grenia, Chase Kusero, Frank Izquierdo, Laurent D. Chad Clark, Robert Reed Debbi Tenney Lorraine Conrad Major League Barber Mike Karg Ruben Martinez Tina Owens and Tiffany Hoover Chuck Caple Gary Gerard Gustav Mendoza Melissa Johnson Oshalla Marcus Robb Dubre Sheenon Olsen Trisha Kemp Advanced Professional Chemical Services: Maximizing Performance and Client Satisfaction Croc Turboion Design Academy The ENZO Curl Cinderella Hair Extensions Our Hair Your Way Hotheads Hair Extensions - Complete Extensions The Art of Highlighting - “Make an Impression” Shearology Cutting and Styling Techniques to Create Beautiful, High End, Everyday Hair ERGO’s Art of the Blow Dry Introduction to Short2long Hair Extensions Hair Addictionz Hair Extensions 2013 New Trends in the Barber Art Let’s Cut Hair Dry Look and Learn Donna Bella Introduction to 3 Methods of Hair Extensions Halo Couture Extensions: Heavenly Hair in an Instant Nobody Breaks Down Color Like Chuck Gary Gerard’s Quadriangle Principle of Haircutting Bridging the Gap The Art of Highlighting - “Make an Impression” Remove Heavy Metals, Mineral and Chemical Build Up Color Me Kenra Hotheads Hair Extensions - Complete Extensions How to Guarantee Color & Color Correction

*Additional Investment Required

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Monday, January 28
Time Presenter / Company Class Title Pg

Complimentary Nail Education - Descriptions at probeauty.org/isselb
10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm Adam Tran Mary Jo Zwirowski Nicole Knight So Yong Yu Christine Le Mireya Cardona 10 Tips for Success Get The Skinny on Dashing Diva Professional “Tips and Tricks” Electric Filing at it’s best The Ultimate Dashing Diva Professional Experience Izel Nails - 2013 Fantasy Nails The Power of Christrio’s InstaSet™ Streamlined Nail Enhancement System

Complimentary Business Education - Descriptions at probeauty.org/isselb
10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 2:45pm 2:00pm - 3:30pm Louis Mattassi Paul DiGrigoli Aygun Sana Steve Edwards Stephanie Jennings Turn Your Salon Profits Around in 30 Days Booked Solid: The Ultimate Guide to Getting and Keeping Clients Spotlight - On Client Feedback Norvell Sunless Techniques and Business Building Survival Tactics for the Social Age: How to Catch Up, Keep Up & Stay One Step Ahead

Student Classes
10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 3:30pm Mary Wilson Charles Marcus Paul DiGrigoli Platforms4Success* From Good to Great: How to Get to World Class in the Salon Industry* Booked Solid: The Ultimate Guide to Getting and Keeping Clients* 28 28 29

SEE PAGE 38 FOR ESTHETICSAMERICA & WELLNESS SCHEDULE.

*Additional Investment Required

Coming Soon... New ISSE Long Beach App
*Additional Investment Required

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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advancing our industry

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education business resources government advocacy research charitable initiatives events

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Join for $95
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Join the nation’s largest organization of salon professionals!

Hair by 2011 NAHA Winner Carlos Cintron

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booth #2422

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education
FACIAL MASSAGE BODY TREATMENTS EXAMINATION

CIDESCO Section USA

Advance Your Career
To learn more about CIDESCO’s education, refer to page 39.

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STAGE PRESENTATIONS
All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.

Brings you the hottest runway and artistic presentations by the industry’s top stylists and educators on its three stages.

ISSE LONG BEACH

Be inspired by the extraordinary artistic talent of today’s leading stylists.

CENTER STAGE

Learn the latest techniques in cutting, color application and more.

STAGE RIGHT

Join NAHA winners and finalists to learn how to transform your ideas into a winning portfolio.

NAHA STAGE

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professional association

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Stage Presentations

All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.

Anthony Padilla, Joaquin Regalado 2013 Latino Collection Sunday, 9:30am - 10:15am, Stage Right Be ready for an explosion of shape, color and style. Joaquin and company will focus on some of the hottest looks and trends, which are embodied in his own work.

Aaron Grenia, Chase Kusero, Franck Izquierdo, Laurent D. Cutting and Styling Techniques to Create Beautiful, High End, Everyday Hair Sunday, 2:15pm - 3:45pm, Stage Right Watch as this group demonstrates cutting and styling techniques that create beautiful, high-end, everyday hair. These celebrity hairstylists share secrets on how to create and maintain expensive, healthy looking hair on everyone that sits in their chair.

BaByliss BaByliss Pro Sunday, 4:00pm - 4:45pm, Center Stage Wrap your brain around advanced clipper cutting including how to cut long-hair and how to embrace disconnection within a haircut. Be amazed by the latest techniques using the industries highest– performing tools from Babyliss Pro, including the new Volare Clipper, the amazing Babyliss J1 and Nano Titanium tools.

Charlie Price Photo Shoot 101 Sunday, 2:00pm - 3:30pm, NAHA Stage Looking for tips on how to prepare a photo shoot? Join Charlie Price as he discusses how to get started and why you should enter NAHA. Plus, dive into his latest nominated work and see some of his award winning “greatest hits.”

Charlie Price Style TEK Monday, 10:00am - 10:45am, Stage Right Join NAHA Master Charlie Price as he deconstructs hairstyling from basic salon updos to wedding creations to high fashion looks fit for a photo shoot!

Chris Popovski Experience “Ready2go” - Cold Fusion Hair Extensions Monday, 2:30pm - 3:15pm, Stage Right Gain knowledge on one of the fastest growing trends in the industry - cold fusion hair extensions. Learn how to offer length, volume and color effects without causing any damage. Ready2go, Cold Fusion is a fully reusable hair system saving both the stylist and the customer time and money.

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Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.

January 26-28, 2013 Long Beach Convention Center Long Beach, CA

events

Elijah Mack Californication with Andis Monday, 10:00am - 10:45am, Center Stage Andis platform artist Elijah Mack takes you on a “clipper cutting” thrill ride of the surf, skate & sounds of the Golden State of California. Showcasing the cutting edge hairstyles, fashions & music that has defined the alternative lifestyles of California. From the Pompadour “American Graffiti” greasers to the current hip-hop/punk rock fashionistas! Elijah rips though haircuts & cultural barriers with his Andis clippers & his one of a kind sense of humor. This barrage of music, video and live presentation will change the way you look @ hair, fashion & the state of California. Enzo Milano 2nd Annual L’Una Hairstyling Competition Sunday, 11:00am - 11:45am, Center Stage Watch competitors battle in editorial talent as they raise awareness about Enzo Milano’s non-profit organization. Faatemah Ampey RetroEvolution Sunday, 4:00pm - 5:30pm, NAHA Stage Monday, 11:00am - 11:45am, Stage Right This presentation is a celebration of classic silhouettes and styles inspired from the past. Hold on to your bobbi socks, this isn’t your mother’s updo! Imagine pink pompadours and swirls of pincurls with pastel hues. Learn how to translate retro styles into bridal and special occasion hair.

HDTV Art Team A Thorough and Genuine Consultation Sunday, 10:30am - 11:15am, Stage Right Learn how to increase you annual revenue by $40,000! Learn what a winning consultation will do to expand your creativity and revenue, it’s all about attracting and retaining client referrals. During this practical session you will work on the art of facial framing through cuts and razor styles.

HDTV Art Team Editorial Styling Monday, 12:00pm - 12:45pm, Stage Right Expand your creativity to increase the frequency of your long hair clients visits. Our ART TEAM Members will prepare you by delving into techniques from classic and contemporary designs for formal occasions and relaxed day looks.

Julian Macias The Art of Hairstyling Monday, 1:30pm - 2:15pm, Center Stage Learn to create art and fashion with simple techniques starting from building foundation to cultivating texture. Utilizing simple techniques with CHI Orbits you can create, waves, curls and polished elegant styles. Styling options are made simple and easy using CHI Made in the USA Tools for a safer more beautiful result.

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professional association

advancing our industry

Stage Presentations

All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.

Lisa Yamasaki Tokyo Collection 2013 Sunday, 5:00pm - 5:45pm, Center Stage Monday, 3:30pm - 4:15pm, Center Stage This two-part presentation brings the hottest trends of hair fashion and the cool Tokyo Mode together with special guest Allen Edwards. Explore Lisa Yamasaki’s creative hair art of “Deep Space”, the distant and enigmatic corners of space far beyond the boundaries of our Milky Way.

Martin Parsons The Magic of Long Hair Sunday, 3:00pm - 3:45pm, Center Stage Monday, 11:00am - 11:45am, Center Stage Watch this dramatic, fashion forward presentation featuring multiple looks that can be reproduced in a salon in minutes. Designed to inspire and motivate stylists to increase and achieve new services in their salon. Martin Parsons Long Hair Sunday, 11:30am - 1:00pm, NAHA Stage Monday, 2:00pm - 3:30pm, NAHA Stage Want to increase your special occasion business? Come and see Martin create magnificent styles on models dressed in spectacular evening wear. Be prepared to leave inspired and armed with new ideas for your salon.

Mike Karg The KARG DryHairCut Sunday, 1:00pm - 1:45pm, Stage Right Whether you are an avid enthusiast or a curious novice in the world of hair. Join Mike KARG and team in this 45 minute skill-building presentation in cutting, styling and blow-drying. Immerse yourself in the world of “The KARG DryHairCut ™” and the latest KARG Shear invention. An eclectic group of very talented hairstylists that are willing to share their knowledge!!

Nick Arrojo ARROJO Goes to ISSE 2013 Sunday, 12:00pm - 12:45pm, Center Stage Starring Nick Arrojo and the ARROJO Artistic Team premiering a new ARROJO American Wave System, this is a rarefied closeup at the way world-class stylists invent tomorrow’s most desirable looks. This year, look for off-center shapes as we create a new wave of modern, multi-textured styles with juxtaposed scissor and razor cutting, combined with the new wave of American Wave.

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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events

Nick Arrojo Classroom Inspiration Monday, 11:30am - 1:00pm, NAHA Stage In the classroom, get up close and personal with hairdressing pioneer, Nick Arrojo. Featuring the latest trends and techniques in modern scissor and razor-cutting, as well as how to combine contemporary cuts with a new ARROJO American Wave System, Nick’s live model demos inspire an inventive approach to modern and creative, precision-based hairdressing.

P&G Salon Professional New Illumina Color Sunday, 10:00am - 10:45am, Center Stage Monday, 2:30pm - 3:15pm, Center Stage Introducing New Illumina Color by Wella Professionals. More than a color – A wonder of light.

SUPERCHARGE YOUR hair for high octane shine
p 800.468.2274

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Stage Presentations

All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.

Raul Martez Advance Colorcutting Monday, 3:30pm - 4:15pm, Stage Right It’s important to understand how to achieve balance in a haircut. Start to work harder and smarter, specifically when applying three different color tones in one application.

RUSK The Bespoke Collection Monday, 12:00pm - 12:45pm, Center Stage Join the RUSK as they empower you to recreate the looks from the 2013 Bespoke Collection! Enhance your technical cutting, coloring and finishing skills while being inspired by the artistic vision of the RUSK Design Team.

Sassoon Academy, featuring Mark Hayes Spring Summer Collection 2013 Sunday, 1:45pm - 2:45pm, Center Stage (Ed. Code 101) Enjoy an exclusive insight into the inspirations and techniques behind the new Spring/Summer 2013 collection from the Sassoon Academy, presented by International Creative Director, Mark Hayes, and the Sassoon Academy Creative Team. Price: PBA Members $45 | Non-Members $55

Steve Elias From Conception to Realization Sunday, 9:30am - 11:00am, NAHA Stage Monday, 9:30am - 11:00am, NAHA Stage Ready to shoot your NAHA collection but don’t know where to begin? Join Steve as he shows his stepby-step process on how to produce and maximize the exposure and longevity of your collection. Learn everything from model and crew selection, picking the right photographer, budgeting, post production and everything in between.

ISSE LB tickets are free for select PBA members. Visit probeauty.org/join to learn more about the benefits of joining and helping to advance the professional beauty industry.

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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HANDS-ON EDUCATION
Expo Ticket and Additional Investment Required. See probeauty.org/isselb for an updated schedule.

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advancing our industry

Hands-On Education
Expo Ticket and Additional Investment Required. See probeauty.org/isselb for an updated schedule.

Hands-On Hair
Product Club featuring Adrienne Rogers The Art of Highlighting Monday, 10:00am - 1:00pm (Ed. Code 409) The techniques Product Club develops are designed to be inspirational and allow you to make them your own. We encourage you to analyze and re-imagine the techniques into something that is uniquely yours. Once you learn the foundation of the techniques, you can develop “design building blocks” that will create your desired finished designs. Set yourself apart from everyone else by creating your unique Highlighting Technique Portfolio. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Mannequin head - all else will be provided as well as a goodie bag valued at $65!

Charla Saloane Understanding Ingredients and Product Layering Sunday, 2:00pm - 5:00pm (Ed. Code 401) Monday, 10:00am - 1:00pm (Ed. Code 410) It’s time to get educated on product ingredients! If you learn how to identity ingredients, then you can start to identify how they will affect each and every hair type. Stylists will leave with understanding about product layering so that the correct products are used on the right textures and curl patterns. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Theresa Mannequin, Ionic Blow Dryer, Ionic Flat Iron, Clips, Large toothed comb, Rattail Comb, 9 row thermal brush, Perm rods, and Flexi rods.

Donna Bella and Ruben Martinez Donna Bella Hair Extensions Certification Course Sunday, 10:00am - 1:00pm (Ed. Code 405) For the first time ever Donna Bella will be offering a certification course to become Donna Bella certified! Educator Ruben Martinez will be taking you through a hands on course in your choice of extension methods, I-link (beaded), Kera-link (fusion), or Tape-in (seamless). After completion of the course you will receive a certificate verifying that you are Donna Bella certified, as well as a marketing kit and a preferred listing in our Donna Bella directory of salons. This course includes the hair extension kit of your choice as well as certification. You do not want to miss this class! Price: PBA Members $169 | Non-Members $199 What Do I Bring? All tools will be provided to you because the course price includes the price of a kit! Take your pick: You can choose an I-link ($145 value), Kera-link ($175.00 value), or a tape-in ($155.00 value), kit.

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

events

Greg Zorian Master the Art of Barbering Sunday, 10:00am - 1:00pm (Ed. Code 403) In this hands’ on approach Greg will walk you through the basics of barbering to the most technically challenging haircuts. Gain the confidence necessary to deliver the classic 1920’s taper, the 1950’s pompadour, and the challenging fades and clipper cuts of today. Master the most difficult barbering techniques: blending, tapering, and fading. Take your haircuts to the next level by cutting the most natural looking hairlines. Price: PBA Members $125 | Non-Members $145 What Do I Bring? 2 Krest #9001 Flat Top Combs (Black and White), Cricket Power Pro 30 Silk Comb, Cricket Power Pro 20 Silk Comb, 40-44 tooth blending/thinning scissor, 6” or larger shear for scissor over comb, Powerful adjustable clipper in good working condition (ex. Andis envy or master, oster fast feed or topaz, wahl senior or designer), Detachable Blade Clippers are also acceptable, Plastic attachments or blade sizes 1/16”, 1/8”, ¼”, 3/8”, and ½”, Clipper oil and/or clipper spray and a hair clip, T-trimmer in good working condition, Brad Mannequin without beard, Hairdryer, spray bottle (water) , light gel (any kind), hand mirror, and 2 hair brushes (vent brush and rubber bristle brush).

Hiroshi Kitamura Spiral Stroke Cut/Tribute to Vidal Sassoon Sunday, 10:00am - 1:00pm (Ed. Code 404) Monday, 10:00am - 1:00pm (Ed. Code 411) In this 2 part advanced hands -on class Hiroshi will teach how to texturize long layer haircuts using his “spiral stroke” technique. In a special homage to his mentor,the second half of class Hiroshi will teach the “5 Point “ haircut which is one of the innovative styles made famous by his teacher and friend Vidal Sassoon ! Grab your shears and be ready to leave class with a with a new flair for texturing and a edgy new haircut to take back to your chair!!! Price: PBA Members $125 | Non-Members $145 What Do I Bring? Shears, Clips, Water bottle, Combs, Blowdryer (optional)

Jo Blackwell-Preston Jo Blackwell-Preston Color Sunday, 2:00pm - 5:00pm (Ed. Code 406) Monday, 2:00pm - 5:00pm (Ed. Code 413) Celebrity hair colorist and motivational speaker, Jo Blackwell-Preston, along with Team DopDop will set you up for success. Whether you’re just starting out or a seasoned master colorist, you don’t want to miss this! Spend three hours with Jo and her team in this hands-on, walk away fully loaded, and ready to make money, color class. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Tools are color comb (rattail), color Apron, Foil, Color brushes, Clips (6), Wide tooth comb, blow dryer, wisk, and one salon towel.

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Hands-On Education
Expo Ticket and Additional Investment Required. See probeauty.org/isselb for an updated schedule.

Hands-On Hair
Tracy Belcher and Juan Manzano Andis Up Close and Clippered with the “Secrets of Blending” Monday, 2:00pm - 5:00pm (Ed. Code 414) The key to great men’s haircutting is better blending. Seamless transition from interiors to exteriors, at any length is what sets apart exceptional haircuts and haircutters. Andis Educators Tracy & Juan will share the mid-length, short and shorter blending tactics that will improve your timing, raise your quality and build your business. Perimeter tapering will be explained and explored as well. All hair types and textures will be addressed. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Clipper, Clipper guard set, Trimmer, Extension cord or power strip, Vent brush, Clipper Comb, Blending shears, Small towel, Note pad & pencil, an open mind to learn!

Short2long, Debbi Tenney Short2long Certification Sunday, 10:00am - 1:00pm (Ed. Code 402) The Short2long method is a win/win solution for everyone. People love that our hair is reusable, which saves your clients money while you still get paid to remove and re-apply. This class will show you how to promote yourself and get extension clients that will always come back for more! Price: PBA Members $125 | Non-Members $145 What Do I Bring? Mannequin heads and tools will be provided for each student.

Steve Elias The Bombshell Sunday, 2:00pm - 5:00pm (Ed. Code 408) From Monroe to Bardot, learn how to take hairstyles from flat to fabulous! Steve Elias teaches the basics to create some of the most iconic head-turning hairstyles to ever grace the silver screen. Sexy waves, tousled updos, voluptuous bouffants, and everything in between. This is a class you won’t want to miss! Price: PBA Members $125 | Non-Members $145 What Do I Bring? 1/2 inch curling Iron, 1 inch curling Iron, Large and medium Velcro rollers , Setting Clips, Bobby pins (reg size and large), Hair Pins (reg size and large), Flat Brush, Oval Mason Pearson brush or equivalent, Metal heat resistant Rat Tail comb, and teasing comb.

Steve Elias The Edwardian Era Monday, 2:00pm - 5:00pm (Ed. Code 416) Can’t get enough of downtown Abbey’s tea dresses and elaborate hairstyles? Join the club! Dive into a time before nail polish and nylons and see how much work it would have taken to make Lady Mary beautiful. (Hint: dirty hair is involved.) Steve shows you the foundation work for creating some of the era’s most beautiful styles! It’s enough to make a Turkish diplomat lose his breath. Come join us! Price: PBA Members $125 | Non-Members $145 What Do I Bring? 1/2 inch curling Iron, 1 inch curling Iron, Setting Clips, Bobby pins (reg size and large), Hair Pins (reg size and large), Flat Brush, Oval Mason Pearson brush or equivalent, Metal heat resistant Rat Tail comb, and teasing comb.

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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EDUCATION COMPETITIONS CE HOURS

SHOPPING
PBA Members Get in Free!

Save the Date!
November 3-4, 2013 probeauty.org/issemw

Hair by 2012 NAHA Finalist Rusty Phillips

Hair by 2012 NAHA Winner Lunatic Fringe Salon

EXPERIENCE THE BEAUTY SHOW FOR PROFESSIONALS
November 3-4, 2013 Donald E. Stephens Convention Center Rosemont, IL
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Hands-On Education
Expo Ticket and Additional Investment Required. See probeauty.org/isselb for an updated schedule.

Hands-On Hair
What Do I Bring? 1/2 inch curling Iron, 1 inch curling Iron, Large and medium Velcro rollers , Setting Clips, Bobby pins (reg size and large), Hair Pins (reg size and large), Flat Brush, Oval Mason Pearson brush or equivalent, Metal heat resistant Rat Tail comb, and teasing comb. What Do I Bring? The TEALs Cut & Color ‘Em All Sunday, 2:00pm - 5:00pm (Ed. Code 407) This hands on program is for the busy stylist who cut and color and need to get in and out of a color technique as soon as possible. In this rebuilding economy saving time and upping service is crucial. The Haircutting methods are designed for comfortable wearable classic looks with a modern twist Price: PBA Members $125 | Non-Members $145 What Do I Bring? Hair Cut Mannequins, 12 Sectioning Clips, Cutting Comb, Scissors, Texturizers, Razor, Paddle Brush, 3 Color Brushes, 3 Color Bowls, Color Apron, Gloves, and Colored Pencils

The TEALs De-Mystifying Long Hair Monday, 10:00am - 1:00pm (Ed. Code 412) This is not a collection class designed to tell you what the cool new thing is. Instead we are going to look at themes of long hairdressing and create our own collections of easy fast and simple techniques that allow you to specialize in all long hair requests. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Long Hairdressing Mannequins, Covered Elastics, Hair Pins (Assorted sizes), Bob Pins (Assorted sizes), Hair Nets, Sectioning Clips, Tail Comb, Paddle Brush, Mason Pierson Style Finishing Brush, Other Finishing Brushes

The TEALs Special Opps Monday, 2:00pm - 5:00pm (Ed. Code 415) Learn to create wigs and hairpieces for Avant Garde, and Editorial Photo Work. Every student Leaves with up to 4 handmade pieces. Dissecting what the Hair Dresser and Photographer did to get the shot. And how can you recreate the look. This class will have you thinking WAY outside of the box. Price: PBA Members $125 | Non-Members $145 What Do I Bring? Any length mannequin, Hot Glue Gun, hot glue sticks, Weaving Needle (Or larger gauged sewing needle), Weaving Thread (Or Heavy duty button thread), Crochet Hook, 1 or 2 packs inexpensive loose weaving hair, 1 or 2 packs of Kanekalon Synthetic Hair, iexpensive wefted hair, and Little Rubber bands.

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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advancing our industry

advocacy

OUR INDUSTRY IS UNDER ATTACK!

JOIN THE FIGHT TO KEEP YOUR LICENSE AND DEFEND YOUR PROFESSION!

PRObEAUTY.ORG/CAPTAINS

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events events
Career Student Creative

coMpete

enter to WIn beacon
probeauty.org/beacon DeaDLIne March 2, 2013 800.468.2274

be More aMbItIous
July 13 - 15, 2013 Mandalay bay resort and casino Las Vegas, nevada

Hair by 2012 NAHA Finalist Quinn Sorensen

tf 800.468.2274 p 480.281.0424 probeauty.org/beacon facebook.com/pbabeautyweek @probeautyassoc

STUDENT CLASSES
Student education is complimentary to all 2012 and 2013 entrants of the Beacon competition. Additional investment is required for all others.

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Student Classes

Student education is complimentary to all 2012 and 2013 entrants of the Beacon competition. Email beacon@probeauty,org for your registration code. Additional investment is required for all others.

Beacon provides the nation’s most promising cosmetology students with education and opportunities to network Students attend specialized classes with the biggest names in the industry, get up close and personal with NAHA

Charles Marcus From Good to Great: How to Get to World Class in the Salon Industry Sunday, 10:00am - 11:30am (Ed. Code 201) Monday, 12:00pm - 1:30pm (Ed. Code 206) Starting out in the salon industry after leaving cosmetology school is both exciting and daunting. There are hundreds of questions that graduates have and are looking for answers. Charles Marcus will stimulate thinking, challenge, inspire and motivate students to take action and find ways to break into the industry. Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25

Larry Curtis Incredible Salon Success Sunday, 12:00pm - 1:30pm (Ed. Code 202) Learn the four personal missions for success: Why customer satisfaction is worthless, the true value of a customer, how to provide incredible customer service, and how to be more successful, make more money and have more fun! Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25

Mary Wilson Platforms4Success Sunday, 2:00pm - 3:30pm (Ed. Code 203) Monday, 10:00am - 11:30am (Ed. Code 205) Have you ever dreamed of becoming a famous platform artist? Not sure what it takes or how to get started? Join Mary Wilson for a dynamic interactive and informational introduction to stage artistry. For 20 plus years, Mary has worked with many leading industry companies and taught with great artists including; her husband Phillip Wilson, Sam Villa, Chris Baran, Nicholas French, Ruth Roche and many more. From the classroom to the big international stage, Mary knows what it takes to be successful and in this program you will learn how to develop your own personal creative style, communicate in dynamic ways with your audience and get started in this exciting field. Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25 Paul DiGrigoli Preparing Students for the Workplace Sunday, 4:00pm - 5:30pm (Ed. Code 204) In this class, you will be provided with the tools and techniques that will help you with the interview process, landing you the job you deserve. Put on your mental track shoes and enjoy a day of passion, energy, and a wealth of information that will land you a job like no other. Be the chess player not the chess piece. Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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events
brought to you by:
with the industry’s highest profile salon owners and stylists during PBA Beauty Week, held each July in Las Vegas. finalists and get a firm understanding of the business of beauty. Learn more at probeauty.org/beacon.

Paul DiGrigoli Booked Solid: The Ultimate Guide to Getting and Keeping Clients Monday, 2:00pm - 3:30pm (Ed. Code 207) Paul DiGrigoli will provide you with an abundance of information pertaining to building your clientele and your salon revenue. You’ll get the best of what he has learned in 3 decades as a hairdresser, salon owner, and school owner (who still works behind the chair one day each week!). You will discover the essential tools to maximize your business and the skills you need to become booked solid. Learn the top 4 reasons clients leave and why they stay, 4 ways to increase your sales indefinitely, how to fire up your creativity, how to create raving clients, the 3 P’s for a full appointment book, the #1 way to market yourself, and much, much more! Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25

advancing our industry

charities

Help PBA and Great Clips cut out domestic violence - purchase your fundraising pin at ISSE Long Beach or by calling 800.999.5959

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advancing our industry

membership
FREE EVENT TICKETS PROFESSIONAL EDUCATION PEER-TO-PEER CONNECTIONS

REAP ThE REwARDS

PBA MEMBERS ENjOy VIP PERKS AT ISSE LONg BEACh:
Hair by 2011 NAHA Winner Carlos Cintron

Complimentary refreshments in the PBA member lounge Discounts on paid education Complimentary PBA member lanyard Save money on purchases at ISSE Long Beach with PBA’s Member-to-Member Program

jOIN TODAy!

Hair by 2011 NAHA Winner Carlos Cintron

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Booth #2422

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COMPETITIONS
Expo Ticket is included with competition registration. Register at probeauty.org/isselb/competitions.

Make the most of your ISSE Long Beach experience and add prestige to your portfolio by competing in hair and nail competitions.

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Competitions
Calling all students and professionals! Show off your skills and gain prestige and honor at the ISSE Long Beach hairstyling competitions. All competitions are completed on mannequins. Students and professionals compete at the same time, but not against each other. Register today! Expo ticket is included with Competition registration. Register at probeauty.org/isselb/competitions.

ISSE Long Beach Hair Competitions
Sunday, January 27 8:30am - Competitor Check-in Begins 9:30am - Ladies Trend Cut, Color and Style 11:30am - Long Hair Bridal 1:30pm - Fantasy-Inspired by Hollywood 3:30pm - Awards

Get more information and register at probeauty.org/isselb/competitions. Space is limited.

Nailpro Nail Competition Class & Competitions
Nailpro Competition Class Saturday January 26 6:00pm - 7:00pm This class is a must for the first-time competitor, veteran and anyone interested in competing. Plus, it’s a great opportunity to network and pick up pointers from fellow competitors! Bring your questions and learn everything you need to know about competing successfully. All turn-in entries will be due at this time. This class reviews: • What the judges do • How points are calculated • What the staff does • What competition supplies you need • The fine points of the rules governing the specific competitions • What happens during and after the competitions Saturday January 26 6:00pm - Entries due for categories below: • Hand Painted Nail Art (“The Eyes Have It” Theme) • 3-D Nail Art (“Game Pieces” Theme) For competition rules and to register, visit nailprocompetitions.com. Questions? E-mail [email protected] or call 888.491.8265 x 515 All competitions count toward the NAILPRO Cup 2013. Space is limited. Sunday January 27 Competitors Report 6:30am - 7:30am Priceless Critique** 8:00am - 9:00am Fantasy Nail Art (“Kings & Queens” Theme) Assembly - 9:45am Judging Starts - 10:00am Tip & Overlay and Team Spirit - One Hand** 10:30am - 12:00pm The Longest Nail** 1:00pm - 2:00pm Freestyle Scupltured Nails - One Hand** 3:00pm - 4:45pm Monday January 28 Competitors Report 7:00am - 7:30am Inspired Artist Genius - 3 Phases** 8:00am - 9:00am Salon Success** 9:45am - 11:15am Awards Ceremony 4:00pm

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

**Denotes New/Rule Change or New Competition.

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ISSE LONG BEACH 2013 EXHIBITORS

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ISSE Long Beach Exhibitor List
44/20 Acific, Inc. Adam Tran - Celebrity Nail Styles Aemilie Hair Agadir International Alex Cosmetic Herbal A-Peel Alpha Tool International Inc AminoGenesis Andis Company Appearus Products Corp. Appointment Book Company Ardell ARROJO Asahi Scissor Inc. Atwood Industries Audrey Morris Cosmetics & Skincare AVAS Cosmetics Avlon B&S Beauty Supply B.W. Boyd Shears BaByLiss Backscratchers Salon Systems, Inc. Barbar, Inc. Bass Brush Company Beaming White - Teeth Whitening Beauty Salon Furnitures Beauty Solutions, LLC Beauty Store Business Magazine Beauty Systems Group (BSG) Belava, LLC Belson Belvedere USA Corporation Bio Sculpture Gel USA Bioken / Super Million Hair Blinc Inc. BMAC USA, Inc. Body Toolz Inc. BonBliss Beauty Bonika Shears Brazilian Blowout Bronner Bros. BS Korea BSG Credit Booth

List as of 10/1/12 Visit probeauty.org/issemw for an updated list of 2013 exhibitors.

BSG Retail Destination BSG Salon Design Center BSG Value Center Cailyn Cosmetics Cala Products California Stylist Cape Saver Capellus Avant Garde Beauty Trends CCI Beauty Charlene Products, Inc. China Glaze Christrio Chromatique Cinderella Hair Clean and Easy Clever Girl Innovations, LLC CMS of Holland / Magazine Service Outlet CND Colorme & Greyfree Colours of Joy, Inc. Columbia Cosmetics Mfg., Inc. Conair Cosmetics Factory, Inc. CosmoProf Beauty Creative Age Publications Crisace Hair Extensions CROC Crown Industries, Inc. Crystal Nails USA

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

events
ISSE Long Beach Exhibitor List
Crystal Works Custom Nail Solutions Dara, Inc. Dashing Diva DAYSPA Magazine Denman, Inc. Dennis Bernard / Total Image Hair Designs Dermaesthetics Beverly Hills Formula USA, Inc. Diamond Towel & Supply Co. Donna Bella Milan Double Summit Dr. Jeff Skin Care / Beauty Attica, Inc. DreamCatchers International Earthly Body Products Elegante Beauty Enzo Milano Erayba Barcelona Ergo Research Inc. essie llc Export Magazine Eye Kandy Cosmetics EZ Flow Fake Bake Famous Names LLC Fan Out Co. Ltd. Farouk Systems Inc. Feel Scissors USA Fi Hair Gear Framar International (Foil It) Frida Nails G & M Supply Inc G The Body Art Professional G.M. & Associates - EGO Professional Galaxy Enterprises, Inc. Garfield International Company, Inc. Gavson Salon Classics Georgie Xtensify GiGi GK Hair GMJ USA Inc. Golden Rainbow Publishing Golden Supreme / Cinderella Hair GotVape Grafton Cosmetics GrandeHAIR GrandeLashMD Hair Addictionz Hair Couture Hair for Hair, Inc. Hair Hookup’s Hair Salon Educators HairArt Products HairCheck, Depileve & Kalos (By Divi International) HairDiamond Hair’s How Hairworld International Halo Couture Extensions Hand and Nail Harmony Hansderma, Inc. Happy Feet Hattori Hanzo Shears Hawaiian Moon Helen of Troy Hi Chic Hair Extensions Hikari Products, Inc. Hollywood Face Inc. Hollywood Nail Supply Honda Scissors Hotheads Hair Extensions HotShotz ibd IBS Beauty, Inc. List as of 10/1/12 Visit probeauty.org/issemw for an updated list of 2013 exhibitors.

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ISSE Long Beach Exhibitor List
Iden International, Inc. Infinity Beauty Group Innovative Beauty Products Instantly Ageless Instyler Professional International Apparel Designz Ion Color Brilliance IPKN Cosmetics USA ISO Beauty Inc. Itay Beauty Mineral Cosmetics Jatai International JMT Group JNXCEL Salon Products Joewell Johnny B Hair Care JR Distributing, Inc. JRL USA (De Fabulous) Karg Inc. New York Kashi Shears Kasho - Universal Group Kenra LTD, Headquarters Keratin Complex Kimmar Furniture Salon Equipment Mfg. King Eagle (Canada) Co. KollagenX KP Beauty Products Krest Combs La Academia La Brasiliana LÔNGMI Lashes Ladybird Line, Inc. LaRan Products Launchpad Magazine LeChat Nail Care Products Light Elegance Nail Products Loma Lucky Trendy Co, LTD Major League Barber

List as of 10/1/12 Visit probeauty.org/issemw for an updated list of 2013 exhibitors.

Macadamia Natural Oil Malana Beauty Supply Malibu Wellness Martin Parson - Intermar Productions Martinni Beauty MicaBeauty and CPL Michael Marcus Cosmetics Milady Milano Software Millennium by Harms Software, Inc. MINDBODY, Inc. MK Beauty Club Modern Basic Distributor Modern Salon Media Moroccanoil Morphe Makeup Brushes My Miracle Blow Dry Secrets Nail Labo Nail Tek NAILS Magazine/VietSALON Magazine National Beauty Group / Barbaras Beauty NEUMA Nigel’s Beauty Emporium / Monda Studios Norvell Sunless NSI NUBAR Cosmetic Products NYX Los Angeles, Inc Obliphica Odyssey Nail Systems Olivia Garden OPI Products, Inc. Orly International, Inc. Oster Professional Products/Arius Eickert Co. P&G Salon Professional

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

events
ISSE Long Beach Exhibitor List
Parlux / Glamour Beauty Passion Beauty, Inc. Patty’s International Books PBA Membership Booth Pibbs Industries Playboy Celebrity Sunless Princess Nails International, Inc. Prive Professional Products Product Club ProFashion Inc. ProLinc Cosmetics, Inc. Pure Brazilian Pure Earth Beauty RapidLash ReFA Repechage Revitalash RLA Beauty Ruby Makeup Academy Rusk, Inc. Saian Natural Clinical Skincare Salon Designers LA Salon Iris Software SalonBooker by GramercyOne Salontech Salonwear Satin Smooth Scruples, Inc. Seche, Inc. Sensei Shear Systems / Via San Francisco Shark Fin Shears Company Shear World International Shearman Co S-Heart-S Co., Ltd. Short2Long Shortcuts Software Simply Savvy Aprons Sizukakorea SmartFacial Soma Sorme Cosmetics Sparkleyez Starlight Nail Supplies, Inc. Studex Ear Piercing Products STX Sukotto Products Sun Laboratories SureThik, Inc. T.R. International Takara Belmont USA The Hair Shop The Tonytail Company, Inc. / Mia Hair Accessories The Ultimate Body Applicator/ Unwrap A Slimmer You The Unique Edge The Wet Brush Tiffany’s Hair Extensions TIGI Tony Odisho Extensions Top Secret Haircessory, Inc. Tron Turbo Power Twistmaster by Michael Adam Ultimate Beauty Companies Ur Distributor, Inc. Vani-T Pty Ltd Venique, Inc. Vidal Sassoon Violet Voss Vodana W.R. Rayson Co., Inc. Wahl / Kayline Welljoy International Corp List as of 10/1/12 Visit probeauty.org/issemw for an updated list of 2013 exhibitors.

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ISSE Long Beach Exhibitor List
Woody’s Quality Grooming Worcester Reading Company Young Nails, Inc. Yuko Zenagen Zotos International

List as of 10/1/12 Visit probeauty.org/issemw for an updated list of 2013 exhibitors.

Zerran International Corporation

EstheticsAmerica & Wellness Exhibitor List
B&S Beauty Supply Beaming White - Teeth Whitening Blinc Inc. BonBliss Beauty CMS of Holland / Magazine Service Outlet Cosmetics Factory, Inc. Dermaesthetics Beverly Hills Formula USA, Inc. Double Summit Dr. Jeff Skin Care / Beauty Attica, Inc. Eye Kandy Cosmetics Fake Bake G The Body Art Professional GotVape GrandeLashMD Hair Hookup’s Hansderma, Inc Hawaiian Moon HotShotz Instantly Ageless IPKN Cosmetics USA KollagenX KP Beauty Products LÔNGMI Lashes Martinni Beauty Michael Marcus Cosmetics Milady Milano Software Millennium by Harms Software, Inc. MINDBODY, Inc Norvell Sunless Playboy Celebrity Sunless RapidLash ReFA Repechage Revitalash Saian Natural Clinical Skincare Salon Iris Software SalonBooker by GramercyOne Shortcuts Software SmartFacial STX Sun Laboratories T.R. International The Ultimate Body Applicator/ Unwrap A Slimmer You Vani-T Pty Ltd Worcester Reading Company

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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ESTHETICSAMERICA & WELLNESS

Experience the serenity of an area dedicated completely to the art of skin and spa treatments. Learn the latest techniques from today’s leading professionals, including a line-up of CIDESCO Section USA, complimentary skin & wellness education.

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Sunday, January 27
Time Presenter / Company Class Title Pg

CIDESCO Section USA Education
10:00am - 1:00pm 2:00pm - 5:00pm Lydia Sarfati, CIDESCO Section USA Chairman Dr. Mark Lees, Pres. & CEO, Mark Lees Skin Care, Inc Mastering Esthetic Skills - Tools to Succeed* Rosacea, Redness & Reactivity* 40 40

Complimentary Skin, Spa, Massage and Wellness Education
10:00am - 10:45am 10:00am - 10:45am 11:15am - 12:00pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:30pm - 2:00pm 2:00pm - 3:30pm 2:30pm - 3:15pm 3:45pm - 5:15pm Eunice Cofie Margarita Saian Margarita Saian Ed Oberg Satin Smooth Dr. Lori Bradshaw Satin Smooth Margarita Saian Dr. Lori Bradshaw Ethnic Skin and Skin Care 101 Newest Clinical Hyperpigmentation Treatment Non-Surgical Face Lift, Neck Lift and Collagen Infusion Therapy Studex Ear Piercing: Safe, Profitable and Easy beBARE Head To Toe Body Mechanics for the Therapist Female Brazilian Newest Clinical Hyperpigmentation Treatment Treating Fibromyalgia/Chronic Fatigue Syndrome 44 45 45 44 44 44 44 45 45

Monday, January 27
CIDESCO Section USA Education
10:00am - 1:00pm 2:00pm - 5:00pm Dr. Mark Lees, Pres. & CEO, Mark Lees Skin Care, Inc Lydia Sarfati, CIDESCO Section USA Chairman The A to Z of Acne* Influencing Visible Aging of the Skin and Professional Solutions* 40 40

Complimentary Skin, Spa, Massage and Wellness Education
10:00am - 10:45am 10:00am - 11:30am 10:00am - 11:30am 11:15am - 12:00pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:30pm - 2:00pm 2:00pm - 3:30pm 2:30pm - 4:00pm Margarita Saian Ryan Cox Satin Smooth Eunice Cofie Ed Oberg Satin Smooth Dr. Lori Bradshaw Ryan Cox Dr. Lori Bradshaw Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy Makeup Artistry as a Career sponsored by NYX Cosmetics beBARE Head to Toe Ethnic Skin and Skin Care 101 Studex Ear Piercing: Safe, Profitable and Easy Female Brazilian Body Mechanics for the Therapist Makeup Artistry as a Career sponsored by NYX Cosmetics Treating Fibromyalgia/Chronic Fatigue Syndrome 45 45 44 44 44 44 44 45 45

*Additional Investment Required

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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CIDESCO SECTION USA
Additional investment is required.

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CIDESCO Section USA Education
Expo Ticket and Additional Investment Required.
CIDESCO in an international beauty therapy association representing the highest standards of esthetics in more than 33 countries. Presented by the Professional Beauty Association (PBA), CIDESCO Section USA classes offer the latest technical and business education for serious spa professionals.

Lydia Sarfati, CIDESCO Chairman, CIDESCO Section USA Mastering Esthetic Skills – Tools to Succeed Sunday, 10:00am - 1:00pm (Ed. Code 601) You will learn how the fundamentals of esthetics are the foundation for your success. We will present critical skills such as consultation, analysis and recommendation as well as hone technical skills for practical application of product, facial massage technique and equipment usage. Esthetic expert Ms. Lydia Sarfati will present these topics and share best skincare techniques for today’s results oriented consumer. Price: PBA Members $95 | Non-Members $125 Lydia Sarfati, CIDESCO Chairman, CIDESCO Section USA Influencing Visible Aging of the Skin and Professional Solutions Monday, 2:00pm - 5:00pm (Ed. Code 604) You will learn how environmental exposure, genetics, ethnic, hormonal, nutritional and chronological factors influence aging of the skin resulting in hyper pigmentation and wrinkles. Learn professional and scientific solutions to provide the best results for your clients. Healthy aging via better nutrition. 10 best ingredients – solutions for dark spots and loss of collagen. Demonstration of an anti-aging treatment solution including proper equipment usage from the anti-aging expert. Lydia Sarfati will share her expertise for real solutions. Price: PBA Members $95 | Non-Members $125 Dr. Mark Lees, President & CEO, Mark Lees Skin Care, Inc Rosacea, Redness & Reactivity Sunday, 2:00pm - 5:00pm (Ed. Code 602) Rosacea is a frequently diagnosed condition that may need both medical and esthetic care. Learn about rosacea and its medical treatments, as well as the causes of sensitivity and reactivity. Learn what you can do to help your client calm the skin, reduce redness, and prevent reactivity. In this class we will show actual case studies, and explain time-tested, step-by step practical approach to helping these clients have calmer, more beautiful skin. Price: PBA Members $95 | Non-Members $125 Dr. Mark Lees, President & CEO, Mark Lees Skin Care, Inc The A to Z of Acne Monday, 10:00am - 1:00pm (Ed. Code 603) From hormones to heredity, clogging cosmetic ingredients to dietary and lifestyle considerations, there are many factors that influence acne and breakout-prone skin. Learn about grades of acne, proper analysis and effective treatment programs to help treat and prevent problem acne-prone skin. Esthetic acne expert Dr. Mark Lees will discuss these topics and present case studies from his practice. Price: PBA Members $95 | Non-Members $125

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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MASSAGE & WELLNESS

Learn the latest in spa and wellness techniques. Visit probeauty.org/isselb for class descriptions.

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COMPLIMENTARY SKIN CLASSES

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Complimentary Skin Classes
Ed Oberg Studex Ear Piercing: Safe, Profitable and Easy Sunday, 12:00pm – 1:30pm Monday, 12:00pm – 1:30pm It’s time to create sales techniques that not only drives foot traffic to your business, but also builds customer loyalty. Learn how to build a relationship that will pay dividends for years to come, how to make more money on a single item then you thought possible and a new way to bond with to your customer.

Eunice Cofie Ethnic Skin and Skin Care 101 Sunday, 10:00am – 10:45am Monday, 11:15am – 12:00pm As the ethnic population continues to grow immensely, there will be demand for the ethnic-specific skin care. Come and learn from an expert cosmetic chemist how to specifically address the unique structure and function of ethnic skin to enhance their service offerings.

Satin Smooth beBARE Head To Toe Sunday, 12:00pm – 1:30pm Monday, 10:00am – 11:30pm Satin Smooth BeBARE wax-free hair removal system allows you to offer revolutionary, comfortable and lasting hair removal that is economical, safe and easy to use. In this class you will learn how BeBARE is perfect for novice and pro alike - in any salon, spa or medi-spa.

Satin Smooth Female Brazilian Sunday, 2:00pm – 3:30pm Monday, 12:00pm – 1:30pm This class will inspire the seasoned professional with advanced-waxing techniques. Become an expert with three different types of waxing. By attending this class you will receive a certificate of achievement from Satin Smooth.

Dr. Lori Bradshaw Body Mechanics for the Therapist Sunday, 12:30pm - 2:00pm Monday, 12:30pm - 2:00pm If you feel tired and sore after giving a massage, you could benefit from this class. Proper body mechanics are essential to having a long, pain-free career as a massage therapist, bodyworker (or stylist). Learn how to properly use your skeletal system to decrease fatigue in the muscles, prevent repetitive stress injuries and increase your stamina. After all YOU are the most important person in the room.

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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Dr. Lori Bradshaw Treating Fibromyalgia/Chronic Fatigue Syndrome Sunday, 3:45pm - 5:15pm Monday, 2:30pm - 4:00pm Fibromyalgia is fast becoming one of the most common syndromes that massage therapists find in their clients. This class will discuss the difference between Fibromyalgia and Chronic Fatigue Syndrome. Discussion will include treatment techniques including the use of effective acupressure points and gentle techniques that will decrease the pain and calm the nervous system of your clients.

Margarita Saian Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy Sunday, 11:15am – 12:00pm Monday, 10:00am – 10:45am See a live demonstration of 3 clinical anti-aging breakthroughs which deliver dramatic, cumulative and long lasting results in only 20 minutes! SAIAN founder Margarita Saian demonstrates the newest clinical procedure for lifting and firming the face and neck using hyaluronic acid, peptides, collagen and a portable multifunctional machine. Certificate provided!

Margarita Saian Newest Clinical Hyperpigmentation Treatment Sunday, 10:00am – 10:45am Sunday, 2:30pm – 3:15pm See firsthand how our newest clinical products not only provide a cumulative brightening of the skin, but moisturize, plump, and reduce wrinkles! We will have Hands-on demos and a certificate of attendance will be provided!

Ryan Cox Makeup Artistry as a Career sponsored by NYX Cosmetics Monday, 10:00am – 11:30am Monday, 2:00pm – 3:30pm Learn what types of careers are available with advanced education in Cosmetology and Makeup Application.

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Hotels & Travel to Long Beach
ISSE Long Beach negotiates special discounted room rates at premier hotels in Long Beach all just steps from the Long Beach Convention Center. Long Beach Convention Center 300 East Ocean Boulevard Long Beach, California 90802

4 Easy Ways to Book Your Hotel with ISSE Long Beach
1. 2. 3. 4. Book Online at probeauty.org/isselb Call 800.826.8798 (310.590.4719) Download a housing form at probeauty.org/isselb and fax to 310.649.3554 Mail a completed housing form to: Par Avion Meetings and Conventions ISSE Long Beach 6033 W. Century Blvd., Suite 780 Los Angeles, California 90045

Participating Hotels Hyatt Regency Long Beach 200 S. Pine Avenue King: $205 / Double: $230 Renaissance Long Beach 111 E. Ocean Blvd. Single/Double: $197 Hyatt The Pike Long Beach 285 Bay Street King/Double: $159 Westin Long Beach 333 E. Ocean Blvd. King: $195 / Double: $215

Getting to Long Beach & Around Town For assistance making airline reservations, call 800.826.8798 (310.590.4719). Get up to a 5% discount on your car rental through Avis. Call Avis directly at 800.331.1600 and use authorization # D087590. For assistance, call 800.826.8798.

Parking at the Convention Center The Long Beach Convention Center has three parking garages: The Terrace Theater Parking Garage, the Arena Parking Lot and the Promenade Parking Garage. There are also two parking lots: the main parking lot and the Elephant Lot are located off of Shoreline Drive.

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January 26-28, 2013 Long Beach Convention Center Long Beach, CA

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Show Policy
ISSE Long Beach is open to all licensed professionals, cosmetology students and instructors. Non-exhibiting manufacturers and distributors are not eligible to attend the show unless they are current members of PBA. Current members of PBA’s Salon/Spa section receive two (2) complimentary 3-day expo tickets. Current members of PBA’s Beauty Professional/NCA section receive one (1) complimentary 3-day expo ticket. Current members of all other PBA member sections may PURCHASE up to two (2) expo tickets. To receive complimentary tickets or to purchase tickets, membership must be current through January 29, 2013.

All attendees will be required to show proof of license and photo identification before entering the show floor. No children under the age of 16, including infants, will be permitted on the show floor or in the education classrooms. No strollers, rolling carts or bags with wheels of any kind will be permitted on the show floor. A complimentary bag check will be available at both entrances.
Accepted Professional Credentials:

• • • • • • • • • • • • •

Salon/Spa business license denoting salon/spa ownership Cosmetology, Nail Technician, Esthetician, Massage Therapist license/certificate Make-Up Artist Union Card, Temptu Pro Artist Card, MAC Pro Card or Smashbox Pro Card PBA Member Card or other beauty association card (CCA, ISPA, etc.) Sally’s Professional Card (red) CosmoProf Proclub Card Salon Centric Card Cosmetology School Business or State License Cosmetology School Student ID card or letter from certified instructor on school letterhead verifying current enrollment Business card from a legitimate salon with name imprinted on it Letter from salon/spa owner on company letterhead, including owner’s business card, verifying employment Paycheck stub or W-2 form with your name and salon name imprinted on it Other appropriate license denoting you as a member of the professional beauty industry

All credentials must be accompanied by a photo ID. No Exceptions. For questions on credentials, please contact Ms. Chris Kline at [email protected].

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Purchase Tickets
ISSE Long Beach 2013 Dates and Times

Visit probeauty.org/isselb or call 866.229.2386 (301.694.5243)

Saturday, January 26, 2013: Sunday, January 27, 2013: Monday, January 28, 2013:

1:00pm - 6:00pm 9:00am - 6:00pm 9:00am - 5:00pm

ISSE Long Beach 2013 Expo Ticket Prices

Saturday Only: $30, $40 at the door One-Day (Sunday OR Monday): $50, $60 at the door Two-Day (Saturday and Sunday OR Sunday and Monday): $70, $80 at the door Three Days: $90, $100 at the door
5 Easy Ways to Purchase Tickets

1. Online at www.probeauty.org/isselb 2. Phone 866.229.2386 (301.694.5243) 3. Download a Purchase Form at probeauty.org/isselb and fax completed form to 301.694.5124 4. Mail in a completed Purchase Form to: (download the form at probeauty.org/isselb/tickets) ISSE Long Beach c/o PBA 15825 N. 71st Street, Suite 100 Scottsdale, AZ 85254 5. Visit our authorized Ticket Sellers

ISSE LB tickets are free for select PBA members. Visit probeauty.org/join to learn more about the benefits of joining and helping to advance the professional beauty industry.

800.544.9227 cosmoprofbeauty.com

866.460.2626

For questions about purchasing expo and paid education tickets, call 866.229.2386 (301.694.5243). Register by 5:00pm Pacific Time on January 7, 2013 and your badge will be mailed to you. ATTENTION! There will be a $10 processing fee when ordering tickets by phone, fax or mail. Purchase your ISSE Long Beach 2013 expo and paid education tickets online to save on processing fees. Tickets purchased using the Purchase Form must include full payment and be received before January 18, 2013. Forms received after January 18 will not be processed. You will have to purchase tickets once you arrive at the Convention Center. Please use a separate form for each person.

ATTENTION SCHOOLS & INSTRUCTORS!

PBA is offering each cosmetology school the opportunity to earn complimentary tickets for their licensed instructors. Please visit probeauty.org/isselb for details.

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Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.

January 26-28, 2013 Long Beach Convention Center Long Beach, CA

p 800.468.2274

probeauty.org/isselb

facebook.com/pbaisse @probeautyassoc

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ARTISTRY TALENT DEDICATION

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PBA Members get discounts on entering

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EXPERIENCE THE BIGGEST AND BEST BEAUTY EXPO ON THE WEST COAST

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January 26-28, 2013

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Long Beach Convention Center Long Beach, CA