Khani New Final Project.

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1 Name of the company
Synergy Media P.V.T Ltd.

1.2 location of the works and registered office:
94.3 My fm works in 7 states having 17 radio stations all over the India. Main Branch is in Noida. Registerd office address one Fm 94.3, B- 1 Sector-4, Noida – 201301 Other branches of 94.3 My fm are :Madhya Pradesh – Indore, Bhopal, Jabalpur, Gwalior Chhatisgarh – Raipur, Bilaspur Rajasthan – Jaipur, Jodhpur, Udaipur, Kota, Ajmer Gujrat – Ahmedabad, Surat Punjab – Chandigarh, Jallandhar, Amritsar Maharashtra – Nagpur

1.3 Main business & product range / what services they provide.
Synergy media pvt ltd 94.3 my fm is a service provider company. Radio city does not produce any products. It can be divided into two. (A) primary :Give advertisement on the radio and sell songs

(B) secondary:- They make add and they make remixs of various songs.

1.4 Form of organizations :There are mainly three types oforganozations: Sole proprietorship  Partnership  company (A)Sole proprietorship :Sole proprietorship is the form of organization where there is solely one owner of the business he mainly takes decision of the business registration of the firm is not mandatory any person with limited capital can start the business.
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(B) Partnership:Partnership is the form of organization where there are solely two or owners of organization decision are taken by the owners profit sharing ratio is decided by the partners registration of the firm is mandatory and and partnership deed must be in written where each partners profit sharing ratio is mentioned. Need of capital in partnership type of organization is more.

(C) Company :Company is the form of organization where there are solely large number of owner. Company is seprate legal entity from owner they are not same. Company is the child of law it can be ended by law. “94.3 fm is the company form of organization” 94.3 my fm can be mainly classified into service company. company do not produce any product but only play songs and give add radio.

Organization
 Organization is a system of co-perative activities of two or more persons (chester Bernard)  “ The establishment of authority relationships with the provision for co-orientation between them, both vertically and horizontically in the enterprise structure.” Koontz o Donnel  Organization is the form of every human association for the attainment of a common purpose. Mooney and Reiley

Organization Design
Organization dessign is a formal, guided process for integrating the people, Information and technology of an organization. It is used to match the from of the organization closely as possible to the purposes the organization seeks to achive. Through the design process, organizations act to improve the probability that the collective efforts of members will be successful. Typically, design is approached as an internal change under the guidance of an external facilitator. Managers and members work together to define the
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needs of the organization then creates system to meet those needs effectivel. The facilitator assures that a systematic process is followed and encourages creative thinking.

Regional Head

Production Department

Administrative Department

Marketin Department

Copy Writer

Promo Producer

Music Manager

Programing Head

Marketing Manager

RJ

RJ

RJ

Schedular, RJ RJ

Organization is mainly flows in the hierarchy divieded into three parts

 Top management  Middle level management  Bottom level managemt.

(a) Top level management Top mangemtn is responsible for the policy making appeal and review of operations consists of board of directors, manager, managing directors, managemt agent or secretaries, top level management consists of those who have the authority to take important policy decisions. Top management is refferd to as of highest level or director level. The person belonging to this level needs conceptual skill. The most important part and brain of organization is the top management. Top management consists of board of directors, company‟s president and vice president. Top management is the body responsible for policy making appeal
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and review of operations. The issue of instructions on the basis of policy formally laid down by the board of directors really constitutes the top management. They also work as th communicator. Top level management consists of those who have the authority to take important policy decisions. Top management is referred to as the highest level. The dgree of success of business unit mainly depends on th degree of efficiency of its top level management. The top level management of 94.3 my fm Ahemadabad consists of following persons:-

Regional manager Mr. Rahul joshi
In Ahemadabad 94.3 My fm at top level management is regional manager he is at the top level management he is at the top most in the hierarchy. He executes all the task and manages every activity. He is responsible for the success and failure of his company in Ahemadabad. Authority has been delegated to him from his head office and he is liable for his work. He interact with there big customer and deals with them on contract basis. He give idea of innovation like from September 2009 onwards all shows have been changed this is due to him and his sincere efforts and his active participation in the work.

(b) Middle level management:Middle level management is an important link between the top level and the lower level management. This level includes departmental heads, sectional heads and experts. The work that is being done at this level is to establish harmony between the top and the bottom level management which is the primary need for the accomplishments of enterprise objectives. At this level following functions are being performed.  To implement the orders of the CEO.  To prepare plans and budget for the department and present these before top level management.  To take steps to increase efficiency and effectiveness of the working departments.  To help the top level management in policy decesions.  To supervise the working of the department, get information, give directions and pass on the information to the top leve.

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1. Copywriter is “Aditi” Copywriter is the core person in middle level management because she writes advertisement which is played on radio. Genrally when client approaches company for add depends upon product and seconds of add he wants to play on radio. She initiates the task by writing add. 2. Promo producer: After the advertisement had been written only verbal part is over. In this sound effects and music is to be mixed thus after add has been written and completed by promo – producer, he mixes sound effect and music in the add which gives new life to it. 3. Programming head : Programming head is the person who decides programme to be played on air on radio he decides what to speak and not to speak because care should be taken while speaking on radio one can‟t speak vulgarity on radio. Thus he is the person who program every shows. 4. Music manager : Music manager decides which songs to play it depends upon the trend and program. After programming head decied the program when some space is left music manager replace this place by song.

5. Scheduler : The word schedule itself sounds like timetable during program 4 links are given to RJ (radio jockey) in 1 hour. Time of each link and how many songs are to be played during left time is decided by scheduler. Schedule is prepared in advance before the program. Scheduler has also right to change or edit the schedule.

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(c) Bottom level management:At this level effective work is being executed and hence it si also called the functional level. The supervisors at the bottom level are the representatives of the management. Following are the functions done by them: To get instructions and orders and program for work from the sectionsl officers.  To plan for the daily routine.  To maintain proper human relations, so that the morale of the workers increases, co-operation is obtained and thir greviences is redressed.  To consider about the training and development, promotion and transfers etc. The person in the Bottom level management are those who execute work what middle level has given to them. Here in radio city 94.3 my fm is not having any labor but bottom level consists of team of rj‟s (radio jockey). They speak on air they interact with the real audience public.

 RJ Praban Kumar:He brings government advertisement genrally government is having fix budget to spend on advertisement. Thus he motivates govt. department to give advertisement on radio for spreading some awareness eg. Swine Flu. He interacts with the public and take interview of the celebrities recently he took interview of actor “Shreyas Talpade”. This interview are being played on radio on air.

 RJ Tushar:-

 RJ Abijeet:He is the person who is specialize in bringing add from corporate sector like Nirma, Reliance finance, Dharmdeep infrastructure, etc he convince them and make contract with them for giving add on radio. He also bring other outside add.

1.5) Brief history of the organization :History of the radio.
The station was started by a young Swede, Nils-Eric Svensson, who had studied radio and television in USA and had worked for a short period at the Swedish state run broadcasting company. "Skånes Radio Mercur" leased air time from the Danish pirate radio station Radio Mercur, that had started
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broadcasting a few months earlier from a Panama registered ship "Cheeta", anchored in international waters between Copenhagen, Denmark, and Malmö, Sweden. The broadcasts were on the FM band, and covered only the densely populated southwestern part of Sweden. In 1958, recorded music was limited to 60 minutes per day by the Swedish Radio, and pop music was represented by two or three recordings. The new radio station played only music, accenting pop music, and was an instant success, capturing 70 - 80% of the listeners during its limited broadcasting hours.

History of MY FM 94.3
The new wave of private FM radio which started in 1999 prompted the group to make a foray in FM where the group decided to apply as a serious contender in the second round of license allotment by the Government. In order to utilize the immense print potential of the group in some of the major cities and towns of the country, the group strategically bid for 18 licenses and won 17 out of them, the only one left out being Baroda. Synergy Media Entertainment Limited is a wholly owned company of the Bhaskar group who has acquired these licenses in the 17 cities.

History of the companys Ahemdabad branch
Synergy Media Entertainment Limited (SMEL), a Bhaskar Group company, has launched '94.3 MY FM, Dil Se' in Ahmedabad on July 21 2007., to provide a whole new FM music experience. This is the sixth station of 94.3 MY FM after Jaipur, Chandigarh, Jalandhar, Bhopal and Udaipur. Offering a bouquet of great music, interesting programs and tongue-incheek anecdotes, the new channel is a welcome change for the choice starved city that had only one FM channel since the past five years! MY FM is one of the most exciting brands in the radio space and has seen unprecedented success due to its excellent understanding of the local market. Harrish M. Bhatia, Business Head, MY FM 94.3,” We have a great customised offering designed to appeal to the people of Ahmedabad and I am sure that the channel will be a runaway hit. Ahmedabad is an important market for us and we are sure MY FM will be a great success. Media planners and advertisers will find it easier to choose a radio station which helps them reach out to their target audience in 7 states and 17 cities".

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1.6) Misssion vision
94.3 my fm is a inovative company it has its mission for the coming future its goal are as follows : 94.3 My fm is currently working in 7 states and having its radio station‟s in 17 cities thus companys goal is to expand nationally.  Currently 94.3 my fm is no 2 in Ahemadabad after Mirchi leading the position of no 1. But radio city 94.3 my Fm goal is to be in top 3 nationally . for which company has made innovative plans.

1.7) Business Philosophy :To understand consumer Pychology, according to that prepare Marketing strategies, design advertizement so that it can be easily consumed by the consumers‟ and there main aim is to provide service can easily be practiced. In other words they understand consumers need. There behaviour at different period of time. According to this they design differrent shows and play different songs. Thus during songs they does there task of giving adds in the form that consumer like to listen. Eg;- like in the morning when eople get‟s ready to go for work , mind is fresh and energetic they would like to listen songs thus this is the time to play pop songs, rock type of songs, and give adds of new sale or discounts they will keep in mind for the whole day. Thus effective marketing can be done.

1.8) Finnancial information:Not applicable

1.9) Special achivments :Some of the specialc achivments of the company are as follows: Harrish M Bhatia, busines head of 94.3 MY FM was presented the “Radio Personality of the Year Award” at the recently held 3rd Indy‟s Awards .  FM is the official radio partner for Emerging India Awards 2008, India's ... avenues for SMEs all over the country.

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1.10) Existing management group:Popular Profiles at 94.3 MY FM - Synergy Media Entertainment Ltd. - Dainik Bhaskar Group. Here are some personnel at Top level management and Middlle level management. They are the part pf the hierarchy.
      

Kanika Madan Bains, Senior Executive - Corp. HR Ashish Saxena, Manager Sales & Marketing virender singh, Facility manager chanchal jain, Asst. Manager Sales- Marketing Rajendra Bansal, Network Engineer Harish M Bhatiya business head. NIkhil kumar , Accounts Department.

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2)

Marketing :What is market ?

Market is a place where buyer and seller directly or indirectly does transactions.

What is Marketing ?
Marketing is the concept evolved during 1950s‟ “ Marketing consists of the performance of business activitie that direcct the flow of gods and servises from producer or supplier to the consumers or end – users” ( American Marketing Association “Marketing is the business process by which products are matched with Markets and though which transfers of ownership are efffected.” (cundiff and still) “Marketing is the human activity directed t satisfying needs and wants through exchange processes”. (Philip Kotler)  Selling and Marketing are two different concepts . the term selling mean exchage of good and services. While Marketing is broad concept it means exchage of goods + consumer‟s satisfaction.    

4 pieces of Marketing
Product Promotion Price Place 94.3 My fm is producing entertainment through radio whithout any charge. 2.1) Organization of Marketing Department :

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From the above chart we can derive that : On the top level there is marketing manager who co-odinates the department. He decides the strategies as he is the experiened person.  And then follows the hierarchy to the department where different RJ s does different task of marketing: 1. Rj Tushar :- Interacts with the celebrities and takes there inteview which is played on air. 2. Rj Praban Kumar:- Brings advertizement from the government department. 3. Rj Abhijeet:- Interacts with the public and brings advertizement from the corporates. Eg. Nirma Thus different Rj are given different different tasks thus they can be specialized in the specific area. Others are also there doing there given tasks.

2.2)

Product planning / Service planning :-

A service is any act or performance that one party can offer to another that is essential ly intangible and does not result in the ownership of anyting. Its production may or may not tied with the physical product.

What is planning?
Planning is forecasting in advance future activities in order to get opportunities and determining future risks and finding ways to redue those uncertainities.

What is service planning?
A company which is classified mainly as service providing company provides branch of servises they have to plan in advance there activitites in order to bear competition and always has to be innovative. Thus they plan there service in advance so that they can effectively provide serrvice in future. 94.3 My fm is a service sector company they mainly play songs and give advertiement. Thus mainly they provide 2 major services. 1) Play songs 2) Advertizement.

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As they are very innovative so they have chaged there shows from september 2009. All there old shows are replaced by new.  After last year‟s campaign called „Change the Rules, Stay Cool‟, the new Dimaag vs. Dil campaign is the major clutter breaking campaign from MY FM this year 1. The morning show will have the segment „Aankh Khuli toh Dil Yeh Bola‟ which will have the RJs involving listeners to speak up and discuss various issues of public interest. 2. 11am-2pm followed by an „Dil Chahta Hai. 3. During Afternoon Meter down. exciting new request show called

4. Naughty Raatein‟ and „Oye Hoye Meenakshi‟ are the latest offerings for the night show.

Apart from the new programmes, a plethora of new segments have been developed to bring MY FM closer to its listeners

 The evening segment titled „Dil Ki Bhadaas‟ will play the listening ear at MY FM and the RJ will hear out listeners‟ calls for destressing  A new weekly segment titled „Jo Hukum Mere Aka‟ in the morning drive-time will have the RJ doing anything the listeners ask him/her to do.  The evening show will also have a segment called „Loudspeaker‟ which will focus on regional and close-at-hand issues and discuss solutions.  On weekends night show called “ Rock The party” is conducted in which all Retro song remixes are played and party songs , remix of old songs new Songs are being played.

2.21)

Service Range:-

Company which are mainly classified as service sector company there main aim is to provide service. Thus they provide range of services means various types of services. Major service might be less but this serrvice can be further divided into segments. ( Primary) 94.3 My fm provides range of services.

94.3 MY FM provide major two services: Playing songs
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 Advetizements A) Playing songs:They are tied up with saregama and T-Series for music they cannot play songs of other company as they are not tied up. They play manytype of songs like Retro song, old song, Remix songs, Pop songs etc. B) Advertizements:They provide range of advertizements . Secondary production is done by the company

94.3 MY FM

Production
Adds Remix of songs

Service
Play Adds and songs

From the above chart we can see that company does marketing through advertisement and produces advertisement and remake of songs.  They make advertisement, edits them, prepare them in a attractive way.  They make remix of old songs latest songs which are mostly played on weekends. Then after producing advetizements they play on air on Radio. Range of adds they play are as follows :1. Monolouge adds:- where only one person speaks and explains or give intoduction about the product. Eg Nirma add :- Washing powder Nirma, Washing powder Nirma, Doodh si safedi nirma se ayi rangeen kapda bhi khil khil jaye sabki pasad Nirma, Washing powder Nirma, Nirma. Here only 1 lady speaks.
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2. Dialogue Adds:- Two or more persons explains or give introduction abou the product or service. Eg add of “Dharambeep infrastructure”:1 person speaks A project of 2500 flats, now get your dream come true, by getting your dream house at cheaper rate. 2 person speaks Hurry up for booking at Vasna Ahemadabad, 100% loan paper ready. A Swaminarayan group.

3. Song type of adds:- here advertizement is made up of songs where one person sings and words of song explain about the product. Jingle is made of the product. Eg . jhoomle jhoomle, . jhoomle jhoomle, re Z ke sang Shri vengtashwara Rai Z 501 pan masala 15 sal ki umr ke liye hanikarak.

4. Rj’s Mention:Here Rj introduces about product in the stylish and innovative manner. Eg. Rj Ekta spoke shamur‟s song “ Let the Music Play” is a nice song & this song will be more effectve if it is played in a luxurious car at a full volume with the digital stereo sound system. It is her dream to owe a luxurious car & play this song in her new car. Now this dream can be true with “Reliance Finance” all your dreams will come true with “Reliance Finance”. Motto of Reliance “Think high , Gain High”. 5. Conversational Adds:Here there is conversation between two persons and during this conversations they explain about the product in the innovative and effective way. Eg: Customer: “hume yahaan jane do” Villan: “tum yahaan nahi ja sakte” (then comes hero) Hero: Inhe jane do Villan: “tum kaun ho” Hero: “Rishte me to hum mahangai ke baap lagte hain,naam hai “National Handloom” Kharidye sab cheeze,kapde,jute,cosmetics,sab kam dam par. National handloom,opp.Law garden,C.G. Road,Ahemadabad

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6. Sales message, Spreads message about any calamities like Bomb Blasts, or might be some disease like Swine Flu, cancer awareness Etc. during cricet match live score are also expressed on air.

2.22) Product / Service Branding:The first branding strategy decision is whether to develop a brand name for the product. Today, branding is such a strong force that hardly anything goes unbranded. So called commodities do not have to remain commodities. A commodity is a product presumably so basic that it cannot be physically differentiated n the minds of consumers. Over the years, a number of products that at one time were seen as essentially commodities have become a highly differentiated as strong brand emerge in the category. In the Indian context, Captian Cook was one of the benads that used mass media advertizing to differentiate salt, based on it property of „free flow‟ MY FM‟s image among the youth who have been deeply impressed by its brand philosophy „Jiyo Dil Se. The brand was decided as MY FM. As it is a right reflection of the one-to-one relationship with an emotional ownership of the medium with the listeners. Mr. Harrish M. Bhatia says, “We are very excited to launch our new n as it further strengthens our brand philosophy while constantly offering innovative and novel content to our listeners. MY FM has become well recognized with the tag line of Jiyo Dil Se and to further consolidate our brand philosophy, the new campaign has been developed keeping the listeners preferences and profile in mind.”

2.23) Service Packing
Not applicable.

2.24) New Product devlopment:94.3 My fm is the innovative company. Company does innovation during time to time. From september 2009 company is changing its shows. Company is launching new shows after intense research. To tackle competition company has to decide some different policies.  “ After last year‟s campaign called „Change the Rules, Stay Cool‟, the new Dimaag vs. Dil campaign is the breaking campaign from MY FM this year.”
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Several new on-air concepts have been developed to provide listeners with an added zing .

Company through intense research found out consumer pchycology and there perefernce during different different time. 1) Early morning (dawn time) Arati songs are being played. 2) Morning time when people go for work slow or Melody songs are played. 3) After then during day time songs range increases. 4) During afterrnoon pop songs, remix, Rock songs are being played. 5) During evening when people are tired returning home Retro songs are being played. 6) English songs are played during mid-night in the show “My World” 94.3 My Fm is tied up with Saregama thus new songs of Saregama are played. 3 back 2 back songs are played. Also during afternoon in the show “jo bhi Dil Chahe” songs on request are played. If some Businesman has given some ticket or voucher for marketing. On the basis of this they will arrange some show. Eg. If Wide-Angle has given 6 tickets for new movie “DO Knot Disturb” then for Marketing this ticket they will arrange Quiz , they will ask question like who is the heroine or director or this picture is the copy of which Englissh movie , for this fatafat dial kijiye 504321. The person who give correct answer will win.

2.25)

Product Life cycle stage:Product has the life cycle to asserrt four things: Product have a limited life.  Product Sales pass through disticnt stages, each posing differrent challenges, opportunities, and problem to the seller.  Profits rise and fall at different stags of the product life cycle.  Products require different marketing, finnacial, manufacturing, purcchasing and human esource strategies in each life -cycle stage. A) Product life cycle: Introduction :- A period of slow sales groeth as the product is introduced in the market. Profits are nonexistent ecause of heavy expenses of product introduction.
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 Growth :- A period of rapid market aceptance and substantial profit improvement.  Maturity :- A slowdown in sales Growth because the product has achived acceptance by most pottential buyers profit Stabilize or decline bec of competition.  Decline :- Sales show a downward drift and profits erode.

As 94.3 My fm. Is the innovative company, company does lot of changes so Product Life cycle Stage is limited. They continuous make changes in there shows. Genrally they make contract with the customer for fixed period or limited period. According to the wish of customer they give advetizement. Eg till Diwali , Navratri or when the product is known in the market. Eg . if some sale is there In the Paldi they will advertize according to the contract if sale closes contract period is over advertizement will also come to an end. Thus company has to find new – new customer for getting advertizement.

2.3) Market Segmentation :What is Segment marketing?
A market consists of group of consumers who share a similar set of needs and wants.Thus marketor target those group of people having same taiste. Thus we distinguish between car buyers who ae primarily seeking low cost, basic transportation, those seeking a luxurious driving experience, and those seeking thrills and performance. We must be careful not to confuse a segment and sector. A car company might say that it will target young, middle income car buyers. A flexible market offering consists of two different parts ; a naked solution containing the product and the service elements that all segment members value, and discretionary options that sme segments members value. Eah option might carry additional charge. Market Segments can be divided into 3 different patterns  Homogeneous preferences : A market where all tge consumers have roughly the same prefernces. The marjet shoes no natural segments. We

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would predict that exsisting brands would be similar and cluster around the middle of the scale.  Diffused Preference :- At the other extreme, consumer prefernce may be scattered throughout the space indicationg that consumers vary freatly in their preferences. The first brand to enter the market is likely to osition itself to appeal to the most people. A second competitior could locate next to the first brand and fight for the market share. Or it ould locate in a corner to attract a customer group that was not satisfied with the center brand.  Clustered Prefernces:- The Market might reveal distinct prefernce clusters called, natural market segments. The first in this market has three options. It might position in the centre, hoping to appela all groups. Companys major target is youth. The statement made by “Mr. Harrish M. Bhatia” All new shows and segments have been developed keeping in mind the YOUTH, a common goal of creating an on-air platform which listeners can relate to and get closely involved with. As Radio is the on the local basis, thus for the business purpose company target local businessman. Company understand consumer taiste, prefernces, behaviour during different time, according to this company play adverrtizemtnt on Air. Company follows common schedule of playing adds, which is aplicable to most of the Radio listners:It starts from morning 7am till 11 pm. During 7am-11am – Target is Family During morning when whole family is together getting ready going to the office , business etc. now during this time company give advertizement targeting whole family but they are in hurry so light adds are played. Eg Issue Divya Bhaskar and get Guaranteed gift of 4 fair glow soap. During 11am-2pm- Target is House wife, Businesman (share brokers) During Affterrnoon when house wife are in house getting relaxed after there work they are more interested in playing there favourite songs so My Fm has brought up new show “Jo bhi Dil Chahe‟‟ here you can send your request for songs. Also they try to find out “sale” to get there goods at cheaper rate and adds of new jwellery shops . During this shareholders and businesman are busy in there work little bit they also listen radio so adds related to them like stock exchanges report, are given.

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During 2pm-5pm-

Target is Youth

After 3 pm mostly youth are free from School ,colleges they are more intersted in purchase new bike, new clothes, and would like to win Movie tickets food vouchers, so they would participate in quiz competition. And adds related to them are given eg.” National Handloom Mehangai not allowed” adds of Café coffee day. New restaurent opened some where new offer in Domino‟s or if new branch is opened in new area etc. During 5pm- 9pm- Target is working class working in offices. After 6 pm mostly office work people return back to there home they like to lisen Retro songs. And this is the time of reminder all of them what they had listen adds during morning about New Movie release, about new offers in products like Home appliances. During 9 pm- 11pm- Target is Families (insurance, house) This is the time when all the Member of the family are together , major decisions like purchasing new house, or purchasing new insurance polisies, are being taken during this time only. Because they can decide their budget discuss there views and decision can be taken. Like eg. “Vedica Exotica” Luxurious Bunglows staring from only 20 lac Rs. Sample house ready.

2.4) Pricing :Just for any business activity to be performed properly, its objective must be determined; similarly, pricing is not possible unless a definite objective is clearly defined.

What is price?
 Ordinarily it is interpreted to mean “ Money value recived against exchange of goods or services.”  For eg. If a television set is exchanged against rs. 4000, the price of T.v. set is rs 4000, per set.

A) Objectives for Pricing :-

 Sustain in the market :- if there is intense competition company cannot charge more price care should be taken in deciding the price of the product.  Increase market shae:- most of the firms are ready to reduce there prices of their products, thus they can increase their share in the market.

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 Price stability :- some of the leasing firms which care for long term interts of business, aim at price stability.  To maximize Profit :- firms having monopoly or brand name can charge premeuim prici for their product in thus they can maximize their profit.

94.3 My Fm sets price by taking into the cosiderations above steps:1) Company charge for advertizement is / second 2)Company charges 100 rs / second. 3)If a businessman wants to give advetizement for 2000 second per day then charge would be comparatively lower then the businesman who want to give add for 2000 second per week. 4) Price of the advertizement is fixed when contract is prepared.

2.41) Factors considered while setting the prices: Distribution channels:- the distribution channel and the rate of discount and commission to be paid also affect price policy of the company.  Demand and supply: As a general rule, the market forces of demand and supply determine price of any commodity.  Cost of product :- cost of product is an important factor affecting price of a producr. In India price is fixed generally os the basis of production cost and a certain % of profit is added to it.  Competitors price : The nature if competition depends mainly on the nature of business. Some business are highly competitive some are vice-versa.  Goal of the company : If a company can pursue a price policy independently, it will adopt a price policy, such that its goal whatever may be, is achived.  Service : Many buyers give importance to the sellers services as much as to the quality of the product. If sellers services are satisfactory, they will ready to pay a higher price for their products.  Seasonal fluctuations :- some business are seasonal their demand of products is more during that season.

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The factors affecting 94.3 My fm for setting price are:1) Price mainly depends upon competition there is oligopoly type of situation in the Radio market. Thus if competitiors charge about 100 per second company also has to charge about 100 / second. 2) Other factor influencing price is seasonal changes like during Diwali, Navratri, EID, when marketing is more company charges more. 3) If some firm has done contract for longer period for more seconds company will charge him less if contract is small company will charge more. Eg. Suppose if Nirma wants to give add for 100 seconds a day and for 1 month. And if Deepkala junction want to give add for 80 seconds per day and for 15 day. Company will charge Nirma about 80 rs / second and Deepkala junction for 100 r / second.

2.42) Pricing Approaches:In the company Radio jockey brings the advertisement from various areas eg corporate, Government, local market etc. Thus contract for fixed period is made on that basis price is fixed. In the local Market in Ahemadabad, the share of Mirchi is 38% and share of My Fm is 33%. Thus Mirchi demand is more and Radio Mirchi also charge rs 100 / second . Company organizes shows in “Fun Republic” or “Vishal Mega mart” conducted by RJ‟s. where they keep some competition and win prize to the people. Live interview of the celebrities are Recorded and questions printed are asked. Company is facing cut throat competition its competitors are not only , Radio mirchi, Radio city 91.1, vivid bharti, 93.5 Red Fm, but Television , print media etc. because also does Marketing.

2.5)

Channels of distribution :-

Channels of distribution means the process through which goods are produced and are transported to the market.

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94.3 My fm Channel of Distribution is as follows: Rj s find the customer from the local market and makes the contract. Sometimes they bring the ready add for sending on air.  Copywriter writes the advertisement in the second stage as per the contract seconds of the add are fixed for that much second only add is to be made and played on air.  Third stage Promo-producer adds some music and sound effects to the advertisement to make it effective and attractive.  Scheduler is the person who schedules the advertisement and according to that advertisement is sent on air. He prepare schedule on the basis of this schedule different adds during different time are palyed. Goods can be supplied to the market through many ways through  Wholesaling  Retailing  Corporate But this is not applicable in Radio. In radio city 94.3 My fm songs are played in Ahemadbad and allover India. But station wise songs are played so its distribution network genrally is wide. But if we compare with brach wise then it is narrow as it is limited locally. Genrally they do not charge people for listening songs and adds. They do not have exact price. Company is having various kinds of customers for which company does marketing they are as follows :    Retailers :- Reliance fresh, More, Big Bazar, National Handloom Corporate :- Nirma, Havmour, Reliance Finance etc. Regional ;- Automobile, Telecom for regional marketing. Government;- Health department of Gujarat or state wise give add.

2.52)

Decision about the channel:-

94.3 My Fm is a service sector company so company does not use any kind of channels of distribution. But corporate like Reliance finance, Binani cement, approach company for their advertisement on radio.

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2.6) Sales Promotion/ personnel selling :
Building 94.3 fm into a hapenig blue chip brand is not a matter of chance. Its development has been the result of intensive research, top quality programmning, and aggressive marketing. It keeps the brand elevant to customers and remain high on recall quotient. As the companys main task is Marketing it undertakes following promotional steps : Fixed commercial time (FCT) :- According to this strategy company prepares schedule in this schedue advertisement are divided / hourly basis. In one hour they cannot give more then 10 minutes of advertisement. Thus 10 minustes they into four links 2 minutes add , 15 minute song, 3 minutes add, 15 minuttes song. Thus during gap of minutes adds are played. Government has legalized only 10 minuted / hour for advertisement.

Advertisement & Songs /Hour
Advertisement 1%

Songs 28%

Songs 38%

Advertisement 2%

Songs 19% Songs Advertisement 9% 2%

Advertisement 1%

 Sponsorship :- Some businesman who wants to do Marketing by sponsoring the shows they has to pay some amount . By doing this on air Rj will speak this show is brought 2 u by Name of the sponsor eg. Deepkala junction. Thus company sale shows Eg. In the afternoon show “Jo Dil Chahta He” is sponsoured by Brand Factory . thus during this show Rj will speak this show is brought 2 u by Brand Factory. Now get Jeans, Shirts, of new looks only at Brand Factory. On the birthday of Big B Amiatbh Bachan the show was organized “Sirf bachan” brought 2 u by Binani cement  Capsule :- This is the innovative way of Marketing. This direct attacks on the customers pchychology . And it is very effective.
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Genrally capsue is used to cure some disease but here capsule is used as a tool of Marketing. In this fix packaging is done in the form of eg. Is Diwali ka Fashion janiye shirt, T-shirt, Tops, Jeans, with Cotton House. Eg. Gadget Guru, Janiye naye naye Mobile ke bare me , nayi nayi technology ke bare me Brought 2 u by Idea.  Sale songs :- My fm 94.3 has full authority to sell songs they can sell song to any businesman or any company. Eg . this song is brought to u by Binani cement. Eg. Vodafone users just dial 54321 to copy this song 15 rs / month.  Rj Mention :- Radio Jockey with their creativity present the product. They speak in such a way that if we listen we would like it as a fun but in real they do marketing. They tell everything about the product. Eg. In Delhi this innovative step was taken place. Show was going Rj suddendly mention “mere yahan ek machar gus gaya me koshish kar raha hu, kar raha hu par nikal nai raha this continued for the whole show and at the end RJ spoke mene jaise hi “Mortein” lagaya Machar Bhag gaya.‟‟

2.61)

Sales Promotion tools & programme:-

94.3 My Fm is associated with Divya-Bhaskar through which company does advertizent. Divya Bhaskar also gives add on Radio. 94.3 My Fm is planning for Multi fequency funda, through which various links which are divided for hindisongs, English songs, Gujarati songs. Songs on request are played by the Rj‟s. And for fun show for which listner waits comes every 3 times a day Irfan city center. In this show character name Irfan gets call from some person and he does comedy.
Various promtional activities has been infused and injected with panache. Like SKINDRED - Live at Hard Rock Cafe, Bangalore , 24 Oct 09Teri Deewani Kailash Kher Live-In-Concert, An evening of Romantic and intoxicating ghazals by Jaswinder singh, 14 oct 09, Sonu Nigam Live at Bandra Fort. 9 october 09, Shaa'ir n Func Live at Ta Blu Music Festival. This has led the company edge over the competition.

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2.62)

Public relation tools & Decisions for sales force management:-

As company is associated with the society company is the part of society . company is largely depends upon the society . in order to know the taiste and preference of the public company does various activities inorder to interact with the public. 1. Company takes interrview of the celebrities in order to know the latest trend in bollywood and to know bollywood gossips. 2. Send your request for your favourite songs thus know the prefernce of the youth. Through SMS or E-mail. 3. Organizes program in the Mall, where Public is allowed to sing song, and show there talent. Thus come in contact with public and let them win food vouchers and many Gifts. 4. Approches various colleges, & organizes show for showing talent of the youth & on their talent basis selects Mr & Mis Ahemdabad. Encourages student to show their talent. 5. RJ watch different latest released movie and give Stars to the movie thus let public know about the result of the movie. 6. Sometimes Rj also does trip 2 other country & share there experiences. 2.7) Advertising :94.3 MY FM does lots of Advertisement. The Bhaskar Group is one of the largest media groups of the country and is the largest read newspaper group in the country with over 2.67 crore readers. Synergy Media Entertainment Limited is a wholly owned company of the Bhaskar group who has acquired these licenses. Thus 94.3 MY Fm is the part of Bhaskar group which is national wide spread, so company gives advertisement in Divya-Bhaskar news paper. Thus company can advertize in any part of the country its regional news in the Divya – Bhaskar newspaper. Genrally company advertize the new updates or schedule if company is starting new shows or company advertize about program if it is going to organize any where. Another source company advertize is its Web site www.myfmindia.com If some song request is to be done then this source is used and also company puts all its updates on it.

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2.71) objectives of advertising : The brand was decided as MY FM. As it is a right reflection of the one-to-one relationship with an emotional ownership of the medium with the listeners. For creating one to one relationship one needs to create awareness , market advertisement so that let the listners know about different shows of the company.



Changes in the shows have been made by the company from September 2009 thus to let knw listners about the change add must be done. For attracting new customers they have to give adds.



2.72) Budgets:Not Applicable. 2.73) Strategies & Tools :Company is innovative company is having many strategies and tools:A) Strategies;  Company changes its advertisement price as per demand During festival when demand for giving advertisement on radio is more company charge higher price comparatively when demand is for giving adds is low during times pice is low.  They do lot of research to involve listners. B) Tools:  Radio Jockey takes live interview by inviting celebrities, they ask questions about their new movie release or abou threr past.  sometimes celebrities like Amitabh Bachan will speak “hi this is Amitabh Bachan aur ap sun rahe he MY FM jiyo dil se.”  Some shows are organized like “Dil Ki Bhadas” where you are given freedom to speak against any person you hate. And person who speaks best against any person also win vouchers.

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2.74) Marketing Research :94.3 My Fm does lots of research in order to compete in the market and maintain its share and also finding its listners preferences, views , taiste, and attitude. For this company does research in the following way.


Recently since September company has changed its shows these shows were decided after intense research with Ormax, a leading research agency. The creative idea for the campaign stems from a recently conducted comprehensive survey in 7 leading markets of MY FM where research results mapped the audience profile and preferences across various time bands. The new campaign has been designed after a lot of research and not only are the content and packaging changing The Dil vs. Dimaag concept emphasizes on the listeners‟ inherent desires to live to the fullest and enjoy with MY FM, in true Jiyo Dil Se style. Recently during last month company gave form in Divya Bhaskar asking questions relatedto songs played on 94.3 MY FM. Research is also done through its websites there is online form available like Name, Email address, comment. Thus they can easily get the require information.





 

2.76) International Marketing:94.3 MY FM is divided among 17 major cities and among this they concentrate on local market. Their major target are local businessman. Thus no international business is done by the company. Nationally business is done.

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3. Findings:
                 



94.3 MY Fm is the part of Bhaskar group. Thus both through mutual co-ordination helps each other in giving advertisement. The major benefit in the radio is it can be listened while driving or doing any work. Company is launched in Ahemdabad since 2 years yet it has done expansion in 17 cities which sounds progressive. The company can be mainly classified into service sector form of organization. MY FM 94.3 is an innovative company Company does changes frequently. Company does not give any kind of training to the Rj. The company charges rs 100 / second depends upon demand. There is no stability in the price. Company s Market share is 33% and Mirchis share is 38% thus it lies on 2 position Marketing by playing on air adds and playing songs is the major service company provide. In the 94.3 MY FM product life cycle is for Limited period. Company is only tied up with “Saregama” for playing songs. Company genrally target youth. Company do not do aggressive advertising. Company is only for local market basis no international business is being done. Company sales song to any person or business firm. Company is planning Multi Frequency funda . here various links for Hindi, Gujarati, English songs are being played. Company organizes shows in the Malls for interacting with the public. Compay also markets Movie tickts given by Multiplexes like “Wide – Angle”for this they organize quiz show and ask question from the movie the person who wins will get movie tickets. Company does lots of research for knowing changes in the taste , preferences, trend etc.

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4)

Suggestions :-

94.3 My Fm is the Blue chip. Yet there are some suggestions after preparing , analyzing, interpreting Brief Marketing report.  Company had been started in 2006 since then company has been expanding in 7 states and 17 cities it sounds progressive.but yet they are behind Mirchi which is working in 25 cities having 25 different Branch. So company must increase its branch.  Company is only tied up with Saregama for songs yet they cannot play songs of Big Tv etc. Thus company should also tied up with other Music companies.  In the company there are 88 % male workers and only 12% female workers thus there is large disparity between male and female workers which should be reduced.  Companies target is to expand Nationally by starting 450 new links and also stand in the top three stations so company should work hard and try to gain more market share .  Company is playing 3 back 2 back songs while Radio city 91.1 is playing 4 back 2 back songs. Thus they should play more songs.  On Red FM 93.5 “Pappudiya” is played it is the comedy show , here interview of celebrities are taken in the comedy form which is far better than Irfan City Centre.  Their rate of advertisement fluctuates constantly so they should not fluctuate price more. This will led negative impact on its customers.  There are interactions with public is also not well compared to Mirchi and other competitors.  They do not much advertize, company is the part of Bhaskar still they advertize much less company should increase advertisement.

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5) Conclusions :It was the great experience to visit the best 94.3 MY FM. I am very glad because I was the part of the visitors who visited the most popular radio fm in Gujarat. It was a good Experience to know about the workings and how they operate channel. The staff was very much helpful in providing information. Specially Marketing manager and Rj Tushar of programming department gave complete information about the marketing and how they sent on air Songs and advertisement. A conference was held between Marketing manager and us and I was the part of that conference. We can study and analyze this Development of My FM 94.3 by undertaking the SWOT analysis of MY FM 94.3. SWOT analysis means studying the four main aspects of an organization which leads to its success ar failure. These four aspects are :-

   

STRENGHTS WEAKNESS OPPORTUNITIES THREATS  STRENGTHS: 1) Brand Name :The brand was decided as MY FM. As it is a right reflection of the one-to-one relationship with an emotional ownership of the medium with the listeners .

2) Popularity:
Company is associated with Bhaskar group, which is having 2.67 crore readers thus 94.3 My Fm becomes the combination of the goodwill of Bhaskar group as well as itself.

3) Talented personnel:
In the 94.3 My Fm. Work is decentralized to every Rjs and area is allotted to them they work as per there area thus they become specialize in their field. Thus company practice Fayol‟s principle of Division of labor.

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 WEAKNESS
1) Mainly focused on youth and young population:
My FM does lots of research on youth and prepares its strategies on its basis. But there are also Middle age persons who are addicted towards Radio their taiste and preferences are not considered.

2) Disparity among Male and Female workers :The ratio of male wokers and female workers is 88 % Male & 33% female which itself proves disparity company should realize that female Rj are more effective and committed then Male Rj.

3) comedy shows are less :They only have Irfan city center as its comedy show which is not sufficient and effective compared to “Papudiya”.

 OPPORTUNITIES
1) Expansion into more cities:

MY Fm 94.3 is having great opportunity of expansion company started since three years expanded in 7 states and 17 cities, yet they can expand to more no of states.
2) Increase audience base by starting some new program catering to different age group:

MY Fm 94.3 has done changes in all shows from September 2009 thus the company has become hot favorite for young. And also company play songs at Mid-Night which is demanded by youth. The company every year introduces new campaign. The new campaign, which was
launched today across all 17 MY FM stations, reloaded with the leading characters Dimaag and Dil, with Dil winning over MY FM‟s audiences.

 Threats
1) Govement Regulations:
On PVT Radio stations there are many Regulations, thus there is need for libralisation . Even as radio broadcasters are pressing for allowing news, the Information and Broadcasting Ministry is still unwilling to permit private FM channels to broadcast news despite
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recommendations by (TRAI) Telecom Regulatory Authority of India and FICCI. However, Ministry sources said I&B Ministry Ambika Soni feels that a via media should be found where the channels can be permitted to broadcast some programmes other than just playing music.

2) Several others emerging players in the industry:
Company is facing cut throat competition, its major competitor is Mirchi which is on no 1 and other competitiors are Radio city 91.1, red Fm 93.5, vivid bharti, big fm 92.7. The competiton is not limited upto the radio but its another competitor are Print media, people reads newspaper every day early at morning. Television through which corporate give advertisement national wide thus share of radio in national wide add is only 5.% .

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Index
Sr No. Title Page No.

Chapter 1) Name of the company:1.2) Location of works & Registered office 1.3) Main Business & Product Range 1.4) Form of Organization 1.5) Brief History of Organization 1.6) Mission & Vision 1.7) Business Philosophy 1.8) Financial information 1.9) Special Achivements 1.10) Existing Management group

Chapter 2)

Marketing :

2.1) Organization of Marketing Department 2.2) Product planning/ service planning 2.21) Service Range 2.22) Product / Service branding 2.23) Service Packaging 2.24) New product development 2.25) Product Life cycle stage. 2.3) 2.4) Market Segmentation Pricing

2.41) Factors considered while setting the price
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2.42) Pricing Approaches‟ 2.5) 2.51) 2.52) 2.53) 2.54) 2.6) 2.61) 2.62) 2.7 ) 2.71) 2.72) 2.73) 2.74) 2.75) 2.76) Channels of Distribution. Types Decision about Channel Corporate Retailing Sales Promotion, public relation, personnel selling Sales Promotion tools & programme. Public Relation tools Advertizing Objectives Budgets Strategies and Tools Evaluation Marketing Research International Marketing

3) 4) 5)

Findings Suggestions Conclusions

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