OPEN UNIVERSITY F A C U LT LT Y O F M A N A G E M E N T A N D D E V E L O P M E N T S T U D I E S
ENTREPRENEURSHIP MYTHS
1. A startup is a small version version of a big enterprise. enterprise.
2. Entrepreneurs know exactly what customers wanted.
3. Entrepreneurs could predict the future.
Feedback Loop
Customer
Development
E Commerce startups exist not to make stuff and make tons of m em y erThn ee yedesxisitn toordesrervte cuosnto o bui uilld a sus usttainable bus usiiness