Logistics Management in China

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Logistics Management in China
Challenges, Opportunities and Strategies

China - the rising Star

Source: http://www.chinability.com

China - the rising Star

Source: http://www.chinability.com

China - the rising Star
40% 35% 30% 25% 20% 15% 10% 5% 0% 2001 2002 2003 2004 2005 2006 2007 2008

Annual revenue growth rate of China logistics industry

Source: China Statistical Yearbook

China - the rising Star
Year Transport Cost 11.9 11.0 11.2 11.0 11.0 11.6 11.2 11.2 11.6 12.0 12.1 Inventory Administration Total Logistics Carrying cost cost cost 7.0 7.6 7.5 7.7 6.8 6.2 6.5 6.4 6.4 6.3 6.2 3.2 3.4 3.3 3.5 3.5 3.6 3.6 3.5 3.4 3.1 3.0 22.1 22.0 22.0 22.3 21.4 21.4 21.2 21.1 21.5 21.4 21.3

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

Logistics expenditure as

of GDP in China

Comparison: USA

/ Japan

Source: China Federation of Logistics and Purchasing

Table of contents
. Preface . Going global . Why China? . Logistics Management in China . Challenges, Opportunities and Strategies . Conclusion

Going global
9 - 999: global trade has grown three times the rate of worldwide GDP Worldwide exchange USD 9 billion a second

of exporting manufacturers are SME

. Global reach is important to a companyµs survival . Multinational companies are more profitable and grow faster

Source: Lee, H. and Lee, C. (

) / Kouvelis, P. and Niederhoff, J. (

)

Going global
Sourcing from low cost countries  Maturing markets  Price competition from competitors China is top on everyoneµs list for sourcing of North American manufacturers of Western European manufacturers

9

Why China?

Source: Koudal, P. and Engel, D. (

)

Why China?
Great opportunity for low-cost sourcing of sourcing expenditures  save up to Fast-growing market

to

of the cost of goods sold is logistics cost  double the level in Europe and the US

Source: Koudal, P. and Engel, D. (

)

Logistics Management in China
direct outcomes, economic development, market growth ¾ increasing demand for transportation and logistics

Logistics costs in China: 999 - USD billion / USD  more than indrease in

billion (IMF statistics) years

Chinese enterprises: still keep all-in-one business framework No logistics provider can achieve a significant market share
Source: Feng, G. et al. ( )

Logistics Management in China
Government Support ÄFive-Year Development Plan³
Reduce logistics cost by in GDP Logistics companies: in logistics More than industry

Develop a supply chain network

Build up logistics business unions

Source: Feng, G. et al. (

)

Challenges, Opportunities & Strategies

flow of goods Suppliers Warehouse regulations Warehouse Client

flow of information

Challenges, Opportunities & Strategies
higher transport costs than in developed markets No logistics company can offer nationwide distribution

flow of goods Suppliers Warehouse regulations Warehouse Client

flow of information Average stock time exceeds days

of logistics centers are empty

of on-road trucks transport their own goods are empty loaded average speed: km/h

Challenges, Opportunities & Strategies
Lack of logistics standards Profits from value added services are very low

flow of goods Suppliers Warehouse regulations Warehouse Client

flow of information Each new logistics Äproduct³ requires a new license

Lack of regional or national information exchange platforms

Different regulations hinder creation of national networks

Challenges, Opportunities & Strategies
Separate licences and various governing bodies for different activities

Ministry of Communications, Ministry of Commerce, PRC General Administration of Customs, State General Administration for Quality Supervision Inspection and Quarantine (AQSIQ), Ministry of Railway, State Administration of Industry and Commerce, State Administration of Taxation, State Administration of Foreign Exchange

Challenges, Opportunities & Strategies
distinct regions with varying: - regulatory - legal - infrastructural - cultural - and language differences ‡ Underdeveloped infrastructures ‡ Fragmented distribution systems ‡ Insufficiant techonlogy ‡ Onerous regulations

Challenges, Opportunities & Strategies
‡ Big room for development for logistics consulting companies

‡ Developing and expanding commodity exchange markets

‡ Development and more competition in logistics market  Lower circulation costs  Increase logistics efficiency  Adopt comprehensive logistics management

‡ Great opportunites for logistics companies

Challenges, Opportunities & Strategies
‡ Build logistics information systems ‡ Manufacturing and commercial companies  outsourcing their logistics services ‡ Supply chain as seperate bussines unit  as important as sales and marketing ‡ Strategic partnership between manufacturers and logistics companies ‡ Further legal reforms in line with WTO entry ‡ Stronger legal frameworks to protect foreign investors  from political risks and bureaucratic red tape
) / Koudal, P. and Engel, D. ( Sources: Bolton, J. and Liu, W. ( Leung, K. and Forster, P. ( ) / Feng,G. et al. ( ) / Chan, F. ( Huang, S. ( ) ) )

Conclusion
‡ Very high market potential ‡ High growth rates in logistics ‡ Government enthusiasm is very high ‡ Situations change very fast ‡ A lot of challenges... ‡ ... but also opportunites exist

You can not ignore the development of the Chinese market as multinational company But be prepared!

sources
Lee, L. and Lee, C. ( ) ÄPreface³ in Lee, L. and Lee, C. (eds.), Building Supply Chain Excellence in Emerging Economies, New York, Springer, pp. xiii-xviii. Kouvelis, P. and Niederhoff, J. ( ) ÄOn the Globalization of Operations and Supply Chain .

Strategies³ in Lee, L. and Lee, C. (eds.), Building Supply Chain Excellence in Emerging Economies, New York, Springer, pp. Koudal, P. and Engel, D. ( pp. . ) ÄIntegrated Fulfillment in Todayµs China³ in Lee, L. and Lee, C.

) ÄGlobalization and Emerging Markets³ in Lee, L. and Lee,

C. (eds.), Building Supply Chain Excellence in Emerging Economies, New York, Springer,

Bolton, J. and Liu, W. ( .

(eds.), Building Supply Chain Excellence in Emerging Economies, New York, Springer, pp.

Feng, G. et al. ( 99.

) ÄLogistics Management in China³ in Lee, L. and Lee, C. (eds.), -

Building Supply Chain Excellence in Emerging Economies, New York, Springer, pp.

sources
Leung, K. and Forster, P. ( ) ÄDHL in China³ in Lee, L. and Lee, C. (eds.), Building . Supply Chain Excellence in Emerging Economies, New York, Springer, pp. Chan, F. ( Chinability ( ) ÄLogistics Management in China³ UNEAC Asia Papers, No. ) ÄFDI inflows 9 ³ (online) (cited November ). Available

from <http://www.chinability.com/FDI.htm> Chinability ( ) ÄGDP growth 9 ³ (online) (cited November ). Available

from <http://www.chinability.com/GDP.htm> Huang, S. ( ) ÄGrowing pains for Chinaµs PL market³ (online) (cited November >

). Available from <http://www.cargonewsasia.com/secured/article.aspx?article=

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