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Internship Project Report on “To Study on availability of PepsiCo product with respect to retailers in

Varanasi City’’
Submitted in partial fulfillment of the requirement for the degree of Post Graduate Diploma in Management – Marketing By MANOJ JAISWAL

Roll No.1214C2-27 Under the guidance of Prof. PARMESHWAR YADAV

A study conducted for
PEPSICO INDIA Ltd, VARANASI. At

Indira School of Business Studies
Tathwade, Pune – 411033 (2012-14)

DECLARATION This is to declare that the study presented by me to PepsiCo India Holding Pvt Ltd, in part time completion of the SUMMER PROJECT under the title “To Study on availability of PepsiCo product with respect to retailers Varanasi City Has been under the guidance of A.D.C. sushil lakhera

ACKNOWLEDGEMENT

I would like to thank my project guide A.D.C.sushil lakhera for hir guidance and support during the course of this project. Last but not the least; I would like to thank my Parents, the other faculty and my friends at Indira institute of business studies who directly or indirectly supported me for completing the project successfully.

Manoj kumar jaiswal Summer Intern May 2013

INDEX
Content Introduction Industry/company overview Review of literature Objectives Research Methodology Data Analysis, Result and Interpretation Conclusions Limitations of the project Recommendations Annexure

INTRODUCTION The topic of Project is “To analyze the availability of PepsiCo in Different channels and categories”. All the channels were getting the proper supply or not. Channels means all the distribution channels of PepsiCo were getting proper delivery on time and to know the performance of existing distribution channel and to know the retailers satisfaction level with respect to the existing channel. A category means all the products of PepsiCo and their product line and product width. So we tried to provide all the product range to the retailers. We tried to bridge the gap between dealers and the retailers, and also tried to provide the products on time. We tried to provide every category of product to the retailers. The main objective of this training was to get an exposure to the working environment in an organization. Every day we used to go in the market along with the loaded van of the PepsiCo from the agency to the different outlets. We asked to the every outlet owner that were they getting all the brands of PepsiCo properly. According to their demand we tried to provide PepsiCo brands .We took customer’s complaints regarding the coolers, leakages of the bottles and other complaints. We tried to expand the coke outlets like asking to the shopkeepers, at the juice center, sweet corners, kirana stores and restaurants whether they are interested in selling the PepsiCo brands .We also hanged posters and banners on different outlets and everywhere so that it would be visible to the customers. This was an opportunity for me to relate concepts learned by me to the practical application in the organizational. This training helped me in interacting with a highly experience managers which helped me to improve my practical knowledge.

COMPANY OVERVIEW

PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2000 which added the Gatorade brand to its portfolio. As of January 2012, 22 of PepsiCo's product lines generated retail sales of more than $1 billion each, and the company's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food & beverage business in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business. Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006, and the company employed approximately 297,000 people worldwide as of 2011. The company's beverage distribution and bottling is conducted by PepsiCo as well as by licensed bottlers in certain regions

HISTORY The recipe for Pepsi (the soft drink), was first developed in the 1880s by a pharmacist and industrialist from New Bern, North Carolina, named Caleb Bradham – who called it "PepsiCola" in 1898. As the cola developed in popularity, he created the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. The Pepsi-Cola Company was first incorporated in the state of Delaware in 1919. The company went bankrupt in 1931 and on June 8 of that year the trademark and syrup recipe was bought by Charles Guth who owned a syrup manufacturing business in Baltimore, Maryland. Guth was also the president of Loft, Incorporated, a leading candy manufacturer and used the company's labs and chemists to reformulate the syrup. He further contracted to stock the soda in Loft's large chain of candy shops and restaurants, which were known for their soda fountains, used Loft resources to promote Pepsi, and moved the soda company to a location close by Loft's own facilities in New York City. In 1935 the shareholders of Loft sued Guth for his 91% stake of PepsiCo in the landmark Guth v. Loft Inc.. Loft won the suit and on May 29, 1941 formally absorbed Pepsi into Loft, which was then rebranded as Pepsi Cola Company that same year. (Loft restaurants and candy stores were spun off at this time.) In the early 1960s the company product line expanded with the creation of Diet Pepsi and purchase of Mountain Dew In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, PInc. The company it is known as at present. At the time of its foundation, PepsiCo was incorporated in the state of Delaware and headquartered in Manhattan, New York. The company's headquarters were relocated to its still-current location of Purchase, New York in 1970, and in 1986 PepsiCo was reincorporated in the state of North Carolina. PepsiCo was the first company to stamp expiration dates, starting in March 1994. COMPANY PRODUCTS 7UP,Aquafina,Duke's,Miranda,Mountain Dew, Nimbus, Pepsi, Slice, Tropicana, Pepsi atom

Acquisitions and divestments Between the late-1970s and the mid-1990s, PepsiCo expanded via acquisition of businesses outside of its core focus of packaged food and beverage brands; however it exited these non-core business lines largely in 1997, selling some, and spinning off others into a new company named Tricon Global Restaurants, which later became known as Yum! Brands, Inc. PepsiCo also previously owned several other brands that it later sold so it could focus on its primary snack food and beverage lines, according to investment analysts reporting on the divestments in 1997. Brands formerly owned by PepsiCo include:
   Pizza Hut KFC East Side Mario's    Taco Bell Hot 'n Now D'Angelo Sandwich Shops,

Swot Analysis
Strength Strong market position Strong brand portfolio Strong growth in revenue and profit Opportunities Acquisition and alliance Growing bottled water market Growing Hispanic population in us Threats Sluggish growth of carbonated beverage Intense competition High oil price Weakness Business concentration

Literature Review Channel of Distribution Means used to transfer merchandise from the manufacturer to the end user. Intermediaries in the channel are called middlemen. Those who actually take title to the merchandise and resell the goods are merchant middlemen. Those who act as Broker but do not take title are agent middlemen. Merchant middlemen include wholesalers and retailers. Agent middlemen include Manufacturer's Representatives, brokers, and sales agents. Whether these exchange processes occur between manufacturers and their suppliers, retailers and consumers, or in some other buyer-seller relationship, marketing channels offer an important way to build competitive advantages in today's global marketplace. This is so for two major reasons:


Distribution strategy lies at the core of all successful market entry and expansion strategies. The globalization of manufacturing and marketing requires the development of exchange relationships to govern the movement of goods and services.



New technologies are creating real-time (parallel) information exchange and reducing cycle times and inventories. Take as an example Dell Computer, which produces oncommand, customized computers to satisfy individual customer preferences. At the same time, Dell is able to align its need for material inputs (such as chips) with customer demand for its computers. Dell uses just-in-time production capabilities. Internet-based organizations now compete vigorously with traditional suppliers, manufacturers, wholesalers, and retailers.

Marketing channels always emerge from the demands of a marketplace. However, markets and their needs are always changing. It's true, then, that marketing channels operate in a state of continuous evolution and transformation. Channels of distribution must constantly adapt in response to changes in the global marketplace.

This new selling orientation inspired the development of new intermediaries as manufacturers sought new ways to expand market coverage to an increasingly mobile population. The selling orientation required that more intimate access be established to a now more diversified marketplace. In response, wholesale and retail intermediaries evolved to reach consumers living in rural areas, newly emerging suburbs and densely populated urban centers. Relationship marketing is driven by two principles having particular relevance to marketing channel strategy:


Long-term, ongoing relationships between channel members are cost-effective. (Attracting new customers costs more than ten times more than retaining existing customers.)



The interactive dialogue between providers and users of goods and services is based on mutual trust.

The Role of Intermediaries This progression from a production to a relationship orientation allowed many new channel intermediaries to emerge because they created new customer values. Intermediaries provide many utilities to customers. . Two principal tasks associated with the sorting function:


Categorizing: At some point in every channel, large amounts of heterogeneous supplies have to be converted into smaller homogeneous categories.



Breaking bulk: Producers want to produce in bulk quantities. Thus, it is necessary for intermediaries to break homogeneous lots into smaller units.

The role intermediaries’ play in building customer confidence is their most overlooked function. Several types of risks are associated with exchanges in channels of distribution, including need

uncertainty, market uncertainty, and transaction uncertainty. Intermediaries create value by reducing these risks. MANAGEMENT PROBLEM “Shortage of Stock faced by the retailers of Varanasi city” RESEARCH PROBLEM: “Know the bottle-necks in the distribution channel” PURPOSE OF THE STUDY To know if the existing distribution channel is capable of meeting the increased demand for the PepsiCo Products in Varanasi City. TOPIC OF THE STUDY To analyze the availability of PepsiCo products through different channels in Varanasi . SCOPE OF THE STUDY The study is confined to the retailers in Varanasi city. BENEFITS OF THE STUDY The study will confront me the following:  The culture of the company  Their distribution channel  Satisfaction level of the customers  Handling customer complaints on field.

OBJECTIVES PRIMARY OBJECTIVE: 1) To find out selling status of different flavor of PepsiCo. 2) To find out Retailer’s perception towards delivery of product 3) To find out ways to increase the market share of PepsiCo in the BEVERAGES business. 4) To find out the satisfaction level of the retailers towards the existing distribution channel.

SECONDARY OBJECTIVE:

5) To find out the effective PepsiCo brands in different segments. 6) To find out the schemes given to the retailers.

RESEARCH METHODOLOGY Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. Research has many categories from medical research to literary research. Consumer Marketing Research is a form of applied sociology which concentrates on understanding the behavior, whims and preferences, of consumers in a marketbased economy. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the A Nielsen Company in 1923. In any marketing research defining the problem is the most important problem in a very and precise manner. So that the researcher understood the area of study involved Research is process of systematic and in depth study or search for any particular topic, subject or area of investigation backed by collection, compilation, presentation and interpretation of relative details of data. It is a careful search or enquiry into any subject matter which is an endeavor to discover or find out valuable facts which would be useful for further application or utilization. Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done systematically. In it we study the various steps that are generally adopted by a research in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research method but also the methodology. Statistical investigation require systematic collection of data, so that all relevant groups are represented in the data. To determine the customer preference, for example, the researcher might study 200 customers in a certain geographical area. It must be ascertained that the group contains people representing variables such as income level, race, education and neighborhood.

RESEARCH PROCESS DEFINE OBJECTIVE AND IDENTIFY THE PROBLEM

DETERMINE INFORMATION NEEDEED

DETERMINE THE SOURCES

DECIDE RESEARCH DESIGN

TABULATING AND INTERPRETING THE DATA

PREPARATION OF REPORT

FOLLOW UP RECOMMEDATION

Data collection method Collection of data is the first step in statistic the gal of conclusion. The data collection process follows the formulation of research design including the sample plan. The task of data collection begins after a research problem has been defined and research plan checked out while deciding about the method of data collection to be used for the student the researcher should keep in mind two types of data viz. primary and secondary data.

Collection of primary data Primary data is collected for the first time in keeping with the specific data requirement of research study. They are essentially field data collected by using an appropriate survey technique. When a field study covers the entire population, the resultant census-based data may be termed as primary population; the sample-based data may be named as primary sample data. There are several methods of collection primary data, particularly in surveys and descriptive researches. a) Preparing of Questionnaire:The quality and quantity of information collected through a questionnaire depends to large extend on how best the questionnaires is prepared and designed. Well thought-out and objectively stated questions are more effective in fetching quick response. All these come from experience in conducting research. Questionnaires include both CLOSED as well as OPEN ENDED questions. b) Observation: This method implies the collection of information by way of own observation without interviewing respondents. The observation method is the most commonly used method especially in studies relating to behavioral sciences. In a way we all observe things around us, but this sort of observation is not scientific observation. Observation become a scientific tool and the method of data collection for the research.

C) Interaction With consumers:Personal interviewing is the most frequent used technique having its own merits and demerits. One of the chief merits is that it facilities better response. The quality of answers is likely to be more reliable and objective. For, it offers the quality of answers is likely to be more reliable and objective. For, it offers the interviewer an opportunity to make clarification and do necessary explanation to the respondents wherever needed. A small set of question was made for interacting to the Dealer of Varanasi to understand their demand of the product. Collection of secondary data These data area complied at different levels by governments at the center and those of the state, including government departments and other agencies entrusted with the data completion as their specific task. At another level, there are a host of individual public and private organization, companies, and firms which also keep generating huge data. This is done primarily for purpose of monitoring internal functioning. Sources of secondary data    Published survey or information from family Books, magazines, newspaper etc. Computerized database.(research paper, financial static)

Sampling plan Convenience Sampling:Convenience sampling, as name implies is based on the convenience of the researcher who is to select a sample. Convenience sampling is one in which the researcher select the most accessible population members. Respondents in the sample are included in it merely on account of their being available on the spot where the survey is in progress. In this researcher may stand at a certain prominent point and interview all those or selected people who pass through that area.

These types of samples are used primarily for reasons of convenience. -It is often used for new product formulations or to provide Gross-sensory evaluations by using employees, students etc. Method of research –Descriptive Research method Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. However, it does not answer questions about eg: how/when/why the characteristics occurred, which is done under analytic research.

Sample design The way of selecting a sample is known as sample design. It is definite plan for obtaining sample from given population. It refers to the procedure or technique adopted in selecting items for the sample. Type of design is Non Probability.

Sampling universe– Varanasi Sampling frame –Asking question from the retailer of Varanasi Sample Size – 100 Sample unit -Retailer Sampling method –Non probability convenience sampling Data Analysis -Data was analysis using Ms excel Research instrument –Questionnaire

DATA INTERPRETATION 1. Which brand of beverages do you prefer? (a). Coca-cola (b) Pepsi (c)others

Objective: To know market share of different brands. Option Coca cola PepsiCo Others No. of respondent(100) 42 58 0 Percentage 42% 58% 00.00%

percentage

Others 0%

Coca cola 42% PepsiCo 58%

Interpretation: coke.

Out of 100 retailers 58% retailers prefer PepsiCo and 42% retailers prefer

2. What is the nature of the outlet? a) PepsiCo b) coke c) Shared

Objective: To know that what type of retail outlets are there in the market. Options PepsiCo Coke Shared Respondents (100) 34 27 39 Percentage% 34% 27% 39%

Percentage%

39%

34% pepsico coke Shared

27%

Interpretation:

The above chart shows that out of the surveyed 39% outlets surveyed are

shared outlets, 34% are PepsiCo monopoly outlets, 27% is coke monopoly.

3. Which brand of PepsiCo is most effective in sell? (a). Pepsi (b) slice (c)7 up d) mirinda e) pepsi atom f) dew

Objective: To know which brand is more effective interims of selling. Options Pepsi Slice 7 up Miranda Dew Pepsi atom Respondents (100) 31 13 14 16 16 10 Percentage % 31% 13% 14% 16% 16% 10%

Percentage %
35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% pepsi slice 7 up mirinda dew pepsi atom Percentage %

Interpretation: Out of 100 retailers 31% of retailers prefers Pepsi and 16 % of retailers prefer dew .

4. Which brand is most effective in JUICE SEGMENT? (a). MAAZA (b) SLICE (c)Fruity

Objective : To know effective brand in juice segment . Options Slice Maaza Fruity Respondents (100) 23 40 37 Percentage % 23% 40% 37%

Percentage %
slice maaza Fruity

23% 37%

40%

Interpretation : Maaza is the most effective brand in the juice segment after that retailers prefer Fruity in juice segment .

5. Which company gives more schemes? (a). Coca-cola (b) Pepsi

Objective: To know which gives more schemes and offers to the retailers . Options Coca Cola Pepsi Respondents (120) 29 71 Percentage % 29% 71%

Percentage %

Coca Cola 29%

Pepsi 71%

Interpretation: 71% Retailers of Pepsi get schemes and only 29% retailers of coke get schemes.

6. In water segment which is the most consumable bottle? (a) Kenly (b) Aquafina (c)Bailey

Objective: to know which brand is most consumable brand in water bottle . Options Kenly Aquafina Bailey Respondents (100) 25 58 37 Percentage % 25% 51% 24%

Percentage %

24.00%

25.00% Kinley Aquafiina Bailey

51.00%

Interpretation: From the above chart it shows that Aquafina is the most consumable brand, and retailers prefer Aquafina .

7) Do you get complete range of PepsiCo products? a) Yes b) No

Objective: To know that retailers are getting complete range of PepsiCo products. Options Yes No Respondents(10) 44 56 Percentage % 44% 56%

Percentage %

44.00% 56.00%

Yes No

Interpretation: Out of 100 retailers only 44% of retailers are getting full range of PepsiCo brand.

7 ) A b o u t C o l a d r i n k w h a t d o yo u l i k e t h e m o s t ?
a) Brand Name b) Taste

c) Easy Availability

d) Packaging

e) Price

Objective: To know that on what basis consumers prefer Cola drinks most. Options Brand name Taste Easy availability Packaging Price Respondents(120) 30 20 27 13 10 Percentage% 30% 20% 27% 13% 10%

Percentage%
35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Brand name Taste Easy availability Packaging Price Percentage%

Interpretation: The brand power of PepsiCo is very high 30% retailers prefer PepsiCo because of brand name.

9. Through which company you get more margins? a) Pepsi b) Coca cola c) Parle Agro

Objective: To know that which company’s profit margin is higher. Options Pepsi Coca cola Parle Agro Respondents(100) 44 42 14 Percentage % 44% 42% 14%

Percentage %

Pepsi Coca cola Parle Agro

Interpretation: Retailers believe that Pepsi gives more profit margin than Coke .

10) What is frequency of sales executive visits in your outlets? a) Daily b) alternate day c) weekly d) monthly Objective: To know the visits of sales executive to the PepsiCo retail outlets . Options Daily Alternate day Weekly Monthly Respondents (120) 29 44 16 11 Percentage % 29% 44% 16% 11%

Percentage %
11.00% 29.00% 16.00%

Daily Alternate day Weekly Monthly

44%

Interpretation: Out of 100 retail outlets 44% of retail outlet Sales executives of PepsiCo manager reach alternative

11) How many times distributors reach to your outlets? a) Daily b) Alternate day c) weekly d) monthly Objective: to know the frequency of distributors in supply of the products to the retailers. Options Daily Alternate day Weekly Monthly Respondents(100) 66 19 14 11 Percentage % 66% 19% 14% 11%

Percentage %
70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Daily Alternate day Weekly Monthly Percentage %

Interpretation: Out of 100 retailers only 66% of the retailers get the supply daily.

12) On the basis of sales are you satisfied with supply of product? a) Yes b) no c) cannot say

Objective: To know that suppliers are getting supply of products timely as per their sales. Options Yes No Can’t Say Respondents (120) 47 24 29 Percentage% 47% 24% 29%

Percentage%

29.00% 47.00% Yes No Can’t Say

24.00%

Interpretation: Out of 100 retailers 47% of retailers are satisfied with the distributors.

FINDINGS

          

Out of 100 retailers 58% retailers prefer PepsiCo and 42% retailers prefer coke. The above chart shows that out of the surveyed 39% outlets surveyed are shared outlets, 34% are PepsiCo monopoly outlets, and 27% is coke monopoly. Out of 100 retailers 31% of retailers prefers Pepsi and 16 % of retailers prefer dew . Maaza is the most effective brand in the juice segment after that retailers prefer Fruity in juice segment 71% Retailers of Pepsi get schemes and only 29% retailers of coke get schemes. Out of 100 retailers only 44% of retailers are getting full range of PepsiCo brand. The brand power of PepsiCo is very high 30% retailers prefer PepsiCo because of brand name. Retailers believe that Pepsi gives more profit margin than Coke. Out of 100 retail outlets 44% of retail outlet Sales executives of PepsiCo manager reach alternative Out of 100 retailers 47% of retailers are satisfied with the distributors. Out of 100 retailers only 66% of the retailers get the supply daily.

LIMITATIONS OF THE PROJECT

LIMITATIONS

1. Lopsided Supply Varanasi Has Very Distinctive Narrow Lanes and By Lanes Where It Is Impossible For the Delivery Van to reach. The supply to the retailers was not very efficient and not very regular, especially in some of the markets like the Police line or the Orderly bazaar market that were on inclined plains. This nerve is being in cashed by the Pepsi vans that regularly visit these markets, churning away the coke share. 2. No Demand Fulfillment of The Retailers By The Distributors: In order to clear their previous stocks the distributors use to send only those products during route selling rather than the demanded flavors, and every day one or two of the retailers use to cancel their orders because of the unavailability of their demanded flavors in the supply van.

3. Supply Limited Only To The Existing Retailers

The route selling vans were restricted only to their existing retailers and neither the distributor nor the salespersons make any effort at all for capturing more retailers or selling to coke counters. This practice is causing stagnation in the market for PepsiCo.

4. Late Starting Of the PepsiCo Route Selling Van Compared to the coke Van Although this problem is least often in occurrence and not so prominent yet it matters a lot. in everyday route selling the van which first reaches its customers certainly wins the game, and when the coke vans reaches the retailers, they use to buy rather lower quantity than the required, already filled by the coke van which arrived too early. 5. Small Shops during the Summer Season Has “Seasonal Sale” & Most of Them are in the by lanes, Therefore Missing the Delivery Van. 6. Small paan beedi shops present in the narrow lanes and by lanes have substantial sales if they are seen collectively. So it is necessary we cater to these shops. 7. Due to the time constraint the study is restricted only to the retailers of Varanasi City and not to the surrounding villages. 8. The coverage of the objective of the study is limited to the extent of the information given by the company. In spite of the above mentioned limitations, every effort has been made and the report is prepared to the best of my knowledge.

RECOMMENDATIONS

1. Since there is very less opportunity for urban outlets because of its saturation, company has to look for the rural markets. New avenues for the company are Hotels, restaurant, clubs and conference and they should look for the sponsorship of the events. 2. Customer Executive of coke has got some power to manipulate scheme. This power should also be given to the Sales executive of PepsiCo also. 3. Company should provide some discounts, schemes and delivery on time to the retailers to increase the market share. The company has to convert Pepsi outlets into coke outlets by giving them promotions like schemes, gifts, proper supply. 4. Company must ensure the regular delivery of all the flavors of all the packaging on time to the retailers. 5. The company has to convert coke outlets into PepsiCo outlets by giving them promotions like schemes, gifts, proper supply. 6. Distributors should deliver the product daily or alternate days as per the sales of that particular retail outlet. Satisfaction level of retailer was very less. Retailer should get delivery of PepsiCo products on time.

ANNEXURE Questionnaire for retailer Name of retailer…………. Address………….. 1. Which brand of beverages do you prefer? (A).Coca-cola ( B) Pepsi (C) Others

2. What is the nature of the outlet (A) Coke ( B) Pepsi ( C) Shared

3. Which brand of coca cola is most effective in sell? A) Thumps up b) coca cola c) sprite d) mazza e) limca f) fanta

4. Which brand is most effective in JUICE SEGMENT? A) Maaza b) slice c) fruity

5. Which company gives more schemes? A) Coca-cola b) Pepsi

6. In water segment which is the most consumable bottle? a) Kinley b)Aquafina c)Bailey

7. Do you get complete range of products? A) Yes b) no

8. About the cola drink what do you like the most? A) Brand Name b) Taste C) Easy Availability

D) Packaging E) Price 9. Through which company you get more margins? A) Pepsico b) Coca-cola Parle agro

10. What is the frequency of sales executive visits in your outlets? A) Daily b)Alternate day c) weekly d) monthly

11. How many times distributors reach to your outlets? A) Daily b)Alternate day c) weekly d) monthly

12. On the basis of sales are you satisfied with supply of products? A) Yes b) No c) Cannot say

BIBLIOGRAPH BOOKS: (kothari, 2005) Market research (bedi, 2004) Market research (p.kotler) 13th edition

NEWS PAPERS:    The Times Of India The Economics Times Business today & outlook

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