Marketing Management

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Marketing Management Qasim Zafar

IBM, UET Lahore


Where are Marketing Cases and Projects !


General Process of Marketing Strategy Development


5 Cs Analysis Analysis


Porter 5 forces Model for Industry Analysis


PESTEL Analysis


Value Chain Model


Key Success Factors Determining Industry Business


Perceptual Mapping




Porter Porter’s ’s Generic Strategies Strategies  


 Ansofff Matrix  Ansof


BCG Matrix


GE Matrix


 ADL Matrix


McKinsey 7S Framework




 Omni-Ch  Omni-Channel annel Marketing: A New Era !

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