Marketing Management Research Assigment
Content
MBA II - RESEARCH ASSIGNMENT
_________________________________________________________________ _ Subject: Marketing Management Subject Code: MS 106 Semester: MBA II Batch: 2012 – 2014 Instructor: Ms. Surbhi Malhotra Last Date of Submission: 20th February, 2013 Purpose of this Assignment The purpose of the questions given in assignment is to expose the students to real managerial problems and practices of marketing management and improving their analytical ability. Learning Objective • To increase the knowledge and improve the abilities and skills of the students in a practical oriented occasion. • To reinforce what students have already learned in the class room. • To make the students aware of the elements of marketing mix in the context of different products and services. • To prepare them for applying their knowledge in new situations arising in this contemporary market scenario. Instructions: • Assignment should be spiral bound on A-4 size sheets in typed form with times new roman style. The font for heading should be 16, for subheading 14, and for normal text 12 with 1.5 line spacing. Unformatted or poorly formatted documents will be penalized. • No assignment after due date will be accepted. • Number all the pages of your assignment and write your name, roll number and subject at the top of each page. (Detailed instructions/guidelines uploaded on portal) Maximum Marks: 10
Note: Attempt any one question.
ASSIGNMENT Questions 1
Describe all the stages of product life cycle with the help of 2 different products. All these products shall be from different sectors
Questions 2
Assess the “marketing environment (including rural marketing )of any two of the following industries: a. b. c. d. e. f. g. h. i. j. k. l. m. Automobile Banking Chemical Cement Defense Services Electronic Engineering Fashion Healthcare IT Hardware / IT Software Small Scale Industry and Khadi and Village Industry Textile Tourism
Questions 3
What is the relevance of “Setting of marketing objective” vis-à-vis product launch. Please explain with the help of a product / company.
_________________________________________________________________ _ Subject: Marketing Management Subject Code: MS 106 Semester: MBA II Batch: 2012 – 2014 Instructor: Ms. Surbhi Malhotra Last Date of Submission: 20th February, 2013 Purpose of this Assignment The purpose of the questions given in assignment is to expose the students to real managerial problems and practices of marketing management and improving their analytical ability. Learning Objective • To increase the knowledge and improve the abilities and skills of the students in a practical oriented occasion. • To reinforce what students have already learned in the class room. • To make the students aware of the elements of marketing mix in the context of different products and services. • To prepare them for applying their knowledge in new situations arising in this contemporary market scenario. Instructions: • Assignment should be spiral bound on A-4 size sheets in typed form with times new roman style. The font for heading should be 16, for subheading 14, and for normal text 12 with 1.5 line spacing. Unformatted or poorly formatted documents will be penalized. • No assignment after due date will be accepted. • Number all the pages of your assignment and write your name, roll number and subject at the top of each page. (Detailed instructions/guidelines uploaded on portal) Maximum Marks: 10
Note: Attempt any one question.
ASSIGNMENT Questions 1
Describe all the stages of product life cycle with the help of 2 different products. All these products shall be from different sectors
Questions 2
Assess the “marketing environment (including rural marketing )of any two of the following industries: a. b. c. d. e. f. g. h. i. j. k. l. m. Automobile Banking Chemical Cement Defense Services Electronic Engineering Fashion Healthcare IT Hardware / IT Software Small Scale Industry and Khadi and Village Industry Textile Tourism
Questions 3
What is the relevance of “Setting of marketing objective” vis-à-vis product launch. Please explain with the help of a product / company.
