marketing manager or product manager or office manager or commun
marketing manager, product manager, office manager, communications manager, training manager with 20 years experience looking for a Middle Management position.
Content
LINDA NELSON 6551 Devonshire Drive * Chanhassen, Minnesota 55317 612-247-7441 * [email protected] ~ Offering experience in 360 marketing strategies, sales partnership and proacti ve resource development ~ Dynamic, results oriented sales and marketing professional with broad leadership experience as a Marketing Manager, Sales Manager, Business Development Manager and Mass-Market Retail Buyer. Seasoned in building high value B2B/B2C relationsh ips, internal teams and driving company growth. Skilled in initiating and execut ing cutting edge sales, branding and integrated marketing plans. Expertise in st rategic planning, product/category management, supply chain logistics, inventory management, innovation, product/service marketing and roll out, research and da ta analysis, continuous process improvement, project management and critical thi nking. * Marketing - Proven ability to utilize market research and industry knowledge t o identify, interpret and capitalize on market trends while delivering bottom li ne results. Solid background in developing and executing strategic marketing pla ns with an emphasis on innovation, customization, metrics and emerging tools. * Management - Proactive project manager demonstrating strong analytical skills, process improvement, emphasizing results and fiscal responsibility. Hands-on sa les experience using consultative and relationship sales tactics, knowledge in v endor management, leading cross-functional teams, creating dynamic presentations , win-win negotiations, developing B2B/B2C partnerships with strong closing skil ls. * Communication - Excellent written, verbal and interpersonal skills with a flai r for needs assessment and problem solving. Focused direction setter, change age nt and coach that enjoys open, collaborative approach to achieving results and r esolving issues. * Administration - Strategic team leader that coordinates tasks, processes, peop le and systems to maximum potential and efficiency. Strong business acumen, hand les multiple tasks well, detail focused and follow through oriented - decisive, yet analytical. PROFESSIONAL EXPERIENCE
CONCENTRA BUSINESS SOLUTIONS LLC, Chanhassen, Minnesota Strategic Business Consultant * 2010-Present Leveraging work experience and education to collaborate with clients in defining need, targeted market and business goals, developing sales, marketing and suppl y chain strategies. Utilizing in-depth market research to draft best business pr actices, set corporate goals and develop operational processes and procedures. I ntegrates traditional, multimedia and non-traditional marketing resources to upg rade product awareness, penetrate untapped territories, and drive brand loyalty. Proven ability to innovate corporate identity, identify branding and sales/prof itability tactics, and improve market share for small to mid-sized business and non-profit organizations. * Championed the integrated marketing plan and strategic goals for a non-profit senior housing company. * Collaborated on business plans for Home Care and Memory Care services roll out in senior housing company. * Spearheaded successful new business development strategies for children's publ ishing company. TEACH ME TAPES INC, Minnetonka, Minnesota Sales & Marketing Manager/General Manager * 2004-2009
Hired as a change agent and direction setter to oversee Sales and Marketing, gai ned responsibilities in HR, Operations and IT. Directed, designed and implemente d a comprehensive product-marketing plan including establishing business plans, competitive strategy, pricing analysis, sales/revenue forecasts, global sales ex pansion, ecommerce, new brand identity, market segmentation, analysis of distrib ution issues and inventory management. * Rocketed sales 40% < 12 months, plus 30% following year by aggressive marketin g campaign, building a new website, implementing 24-hour order fulfillment and i mproving customer relationships. * Improved supply chain logistics, inventory control measures, replenishment pro cesses, packaging and pricing structure to support segment/channel marketing and create a reliable business reputation. * Published 50 new products, replacing obsolete items with updated, more profita ble products to drive revenue. ALL ABOUT LIGHTS, Chanhassen, Minnesota Sales & Marketing Consultant * 2002-2004 Lighting Design Consultant for residential and commercial clients dealing with n ew construction and remodel applications. Directed product selection, procuremen t, merchandising, product placement and visual presentation. Leveraged consultat ive selling and diverse relationship building skills to develop high value partn erships with key vendors, clients and The Parade of Homes to driving future sale s and strategies against competitors. * Increased monthly sales quotas 200%, delivering 40% of the stores total revenu es by leveraging relationships, productive PR, event planning, trade shows and d elivering excellent customer service. * Improved store turnover 25% by implementing cross-selling and up-selling proce sses and incentives. DK PUBLISHING INC, New York, New York Business Development Manager/National Sales Manager * 1999-2001 Recruited to develop, launch and manage a new Mass-Market Sales Division. Re-eng ineered territory structure for 130 independent sales groups to increase account ability, improve productivity and reduce redundancy. Used results-centered busin ess tactics to capture non-traditional markets via aggressive research, high imp act sales presentations, customized publishing programs and exclusive licensing deals to exceed client expectations. * Improved division sales from $2M to $8M < 12 months, achieving $20M within 36 months. * Created highly productive sales presentations with integrated marketing collat eral to support sales goals and deliver sales results at 40% gross margin. CANDLEWICK PRESS, Sommerville, Massachusetts National Account Manager * 1995-1998 Directed all sales and marketing activities in the U.S. mass-market, drug and gr ocery stores for children's book publisher, plus wholesale clients and independe nt bookstores. Handled buyer negotiations, inventory planning, forecasting and p lanograms with detailed follow-up creating client partnerships exceeding custome r satisfaction. * Maintained steady sales growth at 25-30% annually, consistently exceeded profi ts. * Initiated custom the innovative sales and marketing presentations, monitoring customer inventory flow. * Assisted President and editorial team in product development and marketing of custom book programs. TARGET STORES, Minneapolis, Minnesota Buyer * 1985-1995 Procurement and sourcing expert with CPG category management and merchandising r
esponsibilities, responsible for product planning, inventory control and financi al forecasting. Developed cutting edge merchandise assortments and business stra tegies driving sales and delivering profits, including seasonal licensing progra ms, advertising, in-store promotions, custom vendor programs, exclusive products , packaging, strategic pricing, merchandise flow logistics, trend analysis, vend or negotiations, improving store in-stock ratios and partnerships. * Doubled sales in books and magazines over three year span, exceeding sales and profits annually. * Initiated the "Partners in Publishing" strategy to guarantee key title availab ility on street date, chain wide. * Contributed to company tasks forces to develop new systems, merchandise flow p rocesses, backroom operations, inventory planning, total quality management and computerized planogram processes. FORMAL EDUCATION
Master of Business Bethel University, Bachelor of Arts ~ Bethel University,
Administration ~ Global Leadership, Non-Profit 2009 St. Paul, Minnesota ~ 4.0 GPA Business Administration Minors: Economics and Psychology St. Paul, Minnesota
TECHNICAL PROFICIENCIES
Windows and Mac OS X platforms * Microsoft Office Suite * Access/Outlook * SQL * Peachtree Accounting * QuickBooks SPSS * CRM * Constant Contact * iContact * Vertical Response * Google Analytics * Social Media Apps * Photoshop
CONCENTRA BUSINESS SOLUTIONS LLC, Chanhassen, Minnesota Strategic Business Consultant * 2010-Present Leveraging work experience and education to collaborate with clients in defining need, targeted market and business goals, developing sales, marketing and suppl y chain strategies. Utilizing in-depth market research to draft best business pr actices, set corporate goals and develop operational processes and procedures. I ntegrates traditional, multimedia and non-traditional marketing resources to upg rade product awareness, penetrate untapped territories, and drive brand loyalty. Proven ability to innovate corporate identity, identify branding and sales/prof itability tactics, and improve market share for small to mid-sized business and non-profit organizations. * Championed the integrated marketing plan and strategic goals for a non-profit senior housing company. * Collaborated on business plans for Home Care and Memory Care services roll out in senior housing company. * Spearheaded successful new business development strategies for children's publ ishing company. TEACH ME TAPES INC, Minnetonka, Minnesota Sales & Marketing Manager/General Manager * 2004-2009
Hired as a change agent and direction setter to oversee Sales and Marketing, gai ned responsibilities in HR, Operations and IT. Directed, designed and implemente d a comprehensive product-marketing plan including establishing business plans, competitive strategy, pricing analysis, sales/revenue forecasts, global sales ex pansion, ecommerce, new brand identity, market segmentation, analysis of distrib ution issues and inventory management. * Rocketed sales 40% < 12 months, plus 30% following year by aggressive marketin g campaign, building a new website, implementing 24-hour order fulfillment and i mproving customer relationships. * Improved supply chain logistics, inventory control measures, replenishment pro cesses, packaging and pricing structure to support segment/channel marketing and create a reliable business reputation. * Published 50 new products, replacing obsolete items with updated, more profita ble products to drive revenue. ALL ABOUT LIGHTS, Chanhassen, Minnesota Sales & Marketing Consultant * 2002-2004 Lighting Design Consultant for residential and commercial clients dealing with n ew construction and remodel applications. Directed product selection, procuremen t, merchandising, product placement and visual presentation. Leveraged consultat ive selling and diverse relationship building skills to develop high value partn erships with key vendors, clients and The Parade of Homes to driving future sale s and strategies against competitors. * Increased monthly sales quotas 200%, delivering 40% of the stores total revenu es by leveraging relationships, productive PR, event planning, trade shows and d elivering excellent customer service. * Improved store turnover 25% by implementing cross-selling and up-selling proce sses and incentives. DK PUBLISHING INC, New York, New York Business Development Manager/National Sales Manager * 1999-2001 Recruited to develop, launch and manage a new Mass-Market Sales Division. Re-eng ineered territory structure for 130 independent sales groups to increase account ability, improve productivity and reduce redundancy. Used results-centered busin ess tactics to capture non-traditional markets via aggressive research, high imp act sales presentations, customized publishing programs and exclusive licensing deals to exceed client expectations. * Improved division sales from $2M to $8M < 12 months, achieving $20M within 36 months. * Created highly productive sales presentations with integrated marketing collat eral to support sales goals and deliver sales results at 40% gross margin. CANDLEWICK PRESS, Sommerville, Massachusetts National Account Manager * 1995-1998 Directed all sales and marketing activities in the U.S. mass-market, drug and gr ocery stores for children's book publisher, plus wholesale clients and independe nt bookstores. Handled buyer negotiations, inventory planning, forecasting and p lanograms with detailed follow-up creating client partnerships exceeding custome r satisfaction. * Maintained steady sales growth at 25-30% annually, consistently exceeded profi ts. * Initiated custom the innovative sales and marketing presentations, monitoring customer inventory flow. * Assisted President and editorial team in product development and marketing of custom book programs. TARGET STORES, Minneapolis, Minnesota Buyer * 1985-1995 Procurement and sourcing expert with CPG category management and merchandising r
esponsibilities, responsible for product planning, inventory control and financi al forecasting. Developed cutting edge merchandise assortments and business stra tegies driving sales and delivering profits, including seasonal licensing progra ms, advertising, in-store promotions, custom vendor programs, exclusive products , packaging, strategic pricing, merchandise flow logistics, trend analysis, vend or negotiations, improving store in-stock ratios and partnerships. * Doubled sales in books and magazines over three year span, exceeding sales and profits annually. * Initiated the "Partners in Publishing" strategy to guarantee key title availab ility on street date, chain wide. * Contributed to company tasks forces to develop new systems, merchandise flow p rocesses, backroom operations, inventory planning, total quality management and computerized planogram processes. FORMAL EDUCATION
Master of Business Bethel University, Bachelor of Arts ~ Bethel University,
Administration ~ Global Leadership, Non-Profit 2009 St. Paul, Minnesota ~ 4.0 GPA Business Administration Minors: Economics and Psychology St. Paul, Minnesota
TECHNICAL PROFICIENCIES
Windows and Mac OS X platforms * Microsoft Office Suite * Access/Outlook * SQL * Peachtree Accounting * QuickBooks SPSS * CRM * Constant Contact * iContact * Vertical Response * Google Analytics * Social Media Apps * Photoshop
