Mba Snapshots in Marketing

Published on March 2017 | Categories: Documents | Downloads: 25 | Comments: 0 | Views: 187
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Content



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1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat





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High
Involvement
Big
Differences
between
options

Few
Differences
between
options

-Complex
Process
-Brand Loyalty

-Anxiety
reduction
-Baseless
beliefs about the
product

Low
Involvement
-Experiment
-Random
behaviour
-Variety seeking

-Buy cheapest
one
-Random
behaviour
-Baseless
loyalty by inertia























1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis





7 Revise and Repeat








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14

15

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat








16























17

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat





18

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat



19

20

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat



21

22

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat





23

24

25

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