Mba Sumer Projects (5)

GUAHATI UNIVERSITY
A Tranning Report submitted in partial fulfillment of the requirments for the award of
the degree of the Masters of Business Administration(Industry Integrated), Guahati
University on

“A STUDY ON THE WORK OF MARKETING EXECUTIVE”

GULATI AGENCIES PVT. LTD.
GURGAON, HARYANA (INDIA)

Under The Guidance Of:

Under Institutional Guidence Of:

Mr. Anil Sehgal

Mrs. Gurvinder Kour

(Sr. sales manager)

NIAM Institute of Applied

Exxon Mobil

Prepared And Submitted By:
Altaf Amin Mir
G.U.

Registration No. 004052 of 2009- 2010

CERTIFICATE

This to certify that Altaf Amin Mir, a student of the
Guahati University has prepared his tranning report
entitled “Brand Promoter of Exxon Mobil (Faridabad)”
under my guidence. He has fulfilled all requirements
under the regulations of the MBA(IIP)Guahati University,
leading to the MBA(IIP) degree.This work is the result of
his own investigation and the project; nethier as a whole
nor any part of it was submitted to any other University or
Educational Institution for any research or diploma.

I wish him all sucess in life.

Mrs. Gurvinder
Kour
Relationship Manager
Niam Institute of Applied
Management

STUDENT’S DECLARATION

I hereby declare that the Training Report conducted at
GULATI AGENCIES PVT. LTD FARIDABAD HARYANA
Under the guidence of
Mrs. Gurvinder Kour

Submitted in Partial fulfillment of the requirements for the
Degree of
MASTER OF BUSINESS ADMINISTRATION
(Industry Integrated)
To
Guahati University, Guahati

Is my original work and the same has not been submitted
for the award of any other Degree/Diploma/Fellowship or
othersimilar titles or prizes.

Place: Badurpur New Delhi
Mir
Date: 12-07-2010
004052

Altaf Amin
Reg. No.

Contents:

CHAPTER 1 INTRODUCTION
1.1
1.2

General Introduction about the sector.
Industry Profile
a. Origin and developement of the Industry.
b. Growth and present status of the Industry.
c. Future of the Industry.

CHAPTER 2 PROFILE OF THE ORGANIZATION
2.1
2.2
2.3
2.4
2.5

Origin of the Organization.
Growth and development of the Organization.
Present status of the Organisation.
Functional departments of the organization.
Organization structure and organised institution for any research or
Diplomation chart.
2.6 Product and service profile of the organization competitors.
2.7 Market profile of the Organization.

CHAPTER 3 DISCUSSION ON TRAINING
3.1 Student’s work profile(Role and Responsibilities), tools and techniques
Used.
3.2 Key learnings.

CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM
4.1 Statement of research problem.
4.2 Statement research objectives.
4.3 Reaserch design and methodology.

CHAPTER 5 ANALYSIS
5.1 Analysis of data.
5.2 Summary of findings.

CHAPTER 6 SUMMARY AND CONCLUSIONS
6.1 Summary of learning experience.
6.2 Conclusion and requirement.

APPENDIX
Annexture like copy of questionnaries, interview schedule, leaf lets, brochures,
photographs to be enclosed.

BIBLIOGRAPHY

CERTIFICATE OF THE ORGANIZATION
To,
The Director,
NIAM
Faridabad.

This is to certify that Mr./Ms.

ALTAF AMIN MIR

of MBA(Industry Intregrated) course of Guahati University at

Niam

institute of applied management (iip)

Academic
partner has undergone management training at our organization from

01-04-2010
to

01-0702010

.

His/ Her performance during the training period
was

Excellent

.

Authorised Signatory

Note: This certificate of the Organization has to be necessarily taken on the letter head of
the respective organization and the same will be treated as original Training Completiion
Certificate.

ACKNOWLEDGEMENTS

Note to Students

Acknowledgements to be mentioned to the head of the Academic
Partner, NIAM, Faculty guide. Training officer in charge. Manager in
charge, other staff members, collegues and friends for their
encouragement, support, guidance and assistance for undergoing
management tranning and preparing the project report.

Chapter – 1
Introduction
Altaf Amin Mir.

Gulati Agencies Pvt. Ltd. is an authorized distributor for Mobil branded
Automotive and Industrial Lubricants. Gulati Agencies Pvt. Ltd. is a
professionally managed organization. Incorporated in 1983 to serve the
needs of the Industry in the NCR region with their Head office at Faridabad
(Haryana) & Branch offices in Gurgaon (Haryana) & NOIDA(UP). The
organization is associated with principals who are product leaders in their
respective product categories. The organization has built a reputation for
selling quality products and has been maintaining a growth rate of over 40%
year on

year. GAPL has been honored with the coveted 2005 Exxon

Mobil TM Circle of Excellence TM award in a short association of three years.

The Indian automobile lubricant market is the sixth largest market in the world
with revenues of approximately $1.30 billion in 2002. It is also one of the
fastest growing retail markets in India. Until 1993, it was a highly regulated
market with a clear dominance of the public sector. Companies like Bharat
Petroleum (BPCL), Hindustan Petroleum (HPCL), and Indian Oil Corporation
(IOC) held more than 75 percent of the market share. In recent years, with
the advent of the increasing number of multinationals in the Indian market
there is a growing presence of private companies. Companies like Castrol, Elf
Total-Fina, Gulf, and Shell Oil have made their presence felt in the market.

Market Size
Total production of automotive lubricants in India is approximately 8 to 10
percent of global lube production. Unlike other countries where lubricant
demand has witnessed stagnation, the Indian market has been growing at
approximately 7 percent per annum for the past 2 years. The public sector
contributes to over 60 percent of the revenues for this market. MNC’s have 5
percent market share and the remaining share is held by the unorganized
sector. Automotive lubricants are further divided into diesel lubes and petrol
lubes. Diesel lubes comprise 70 percent of the market and petrol based
lubricants cover the rest. As diesel lubes are used by commercial vehicles,
which have to cover greater distances, their market share is higher. Engine oil
constitutes around 83 percent of total sales volumes. Gear oils, transmission
fluids, hydraulic brake fluids, and engine coolants contribute to the balance.

Distribution Structure
There are two key markets for lubricants in India. Given high levels of
competition original equipment, linkages are gaining importance. The original

equipment market contributes almost 70 percent and 30 percent of the
market is comprised by the retail sales segment. The channel for replacement
market or the retail segment is petrol pumps or retail stores. Almost 70
percent of the lubricants in India are sold through petrol pumps. Most of the
MNC’s have tied up with oil majors for marketing their lubricants like Castrol
with Escorts and Tata BP with Telco. After the deregulation of the petrol
pumps companies are keenly watching the developments in the lubes market.
The distribution channel adopted by public sector units is through the petrol
pumps. Other private participants have had to set up an independent
infrastructure comprising of distributors, stockiest and retailers throughout
India. MNC’s and private companies sell through retail stores. To compete
with dominant public sector distribution, concepts like "Bazaars" and "Super
Stores" have also been developed. Castrol developed the concept of
"Bazaars." These are outlets meant only for lubricant sales.

Outlook
In the future, growth in the automotive lubricants industry will largely depend
on the overall performance of the economy. In the past one and a half years,
the scenario has improved with higher sales of commercial vehicles and twowheelers. However, in the future volume growth will be affected because of
use of better quality, long drain lubes. This will increase the replacement cycle
for lubes. In the shorter term, one will witness intense competition in a slow
growing market marked by a consolidation activity, which has the potential to
change the face of the lubricant industry. Given the rising competition,
success of a product would largely depend how well it is branded and
distributed.
UEIL is the independent umbrella association for the European lubricants
industry, representing more than 400 predominantly small and medium-sized
companies who account for over 30% of the automotive oil market share and
manufacture and distribute lubricant products throughout the European
Union. The lubricant industry employs more than 100 000 people in Europe
and produces a turnover of approximately €30bn.
As the sole and preeminent representative body for lubricant companies in
Europe , UEIL aims to improve the competitive conditions for lubricants and to
advocate for a fairer, stable and transparent regulatory level playing field in
the future competition law framework applicable to the motor vehicle sector.

1.2 Industry
Profile

a. Origin

and development of the industry:

ExxonMobil has evolved from a regional marketer of kerosene in the
U.S. to the largest publicly traded petroleum and petrochemical
enterprise in the world. Today we operate in most of the world's
countries and are best known by our familiar brand names:
Exxon, Esso and Mobil. We make the products that drive modern
transportation, power cities, lubricate industry and provide
petrochemical building blocks that lead to thousands of consumer
goods.
ExxonMobil Lubricants Private Limited (EMLPL) (previously named
“Indo Mobil Limited”) was established in March 1994 to handle the
manufacture
and
sale
of
lubricants.
Operations include lubricant oil blending, packaging, distribution and
marketing with a growing premium finished lubricants products.
Product range covers passenger vehicle lubricants / commercial
vehicle lubricants / industrial lubricants / marine lubricants and
greases.
ExxonMobil conducts its business activities in India via three wholly
owned subsidiaries, which are companies incorporated in India.
ExxonMobil Company India Private Limited has actively developed
the market for ExxonMobil specialty chemicals and polymers since
May
1996.
The Lubricants business is currently conducted by ExxonMobil
Lubricants Private Limited. Mobil-branded lubricants have been
manufactured, marketed and sold in India since 1993 while Esso-

branded lubricants have been in the market since 1995.
ExxonMobil Gas (India) Private Limited primarily supports Gas
Marketing to India by different Liquefied Natural Gas (LNG) supply
projects, in which ExxonMobil has an equity interest.
EMLPL’s head office is in Gurgaon (Haryana) and its regional office
in Mumbai. Production is through a toll blending plant in Taloja (near
Mumbai). The distribution is supported by five Regional Distribution
Centers.

• Despite weak economic conditions, ExxonMobil Chemical
Company delivered a 13.9 percent return in 2009, leading other
international oil companies' chemical divisions and key
competitors. The chemical business continues to have attractive
growth opportunities, supported by an investment of $3.1 billion in
2009, the highest level in more than 10 years.
The Exxon Mobil Corporation, or ExxonMobil, is an American
multinational oil and gas corporation. It is a direct descendant
of John D Rockefeller's Standard Oil Company, and was formed on
November 30, 1999, by the merger of Exxon and Mobil .Its
headquarters is located in Irving, Texas

ExxonMobil is one of the largest publicly traded companies in the
world, having been ranked either #1 or #2 for the past 5 years.
Exxon Mobil's reserves were 72 billion oil-equivalent barrels at the
end of 2007 and, at then (2007) rates of production, are expected
to last over 14 years.[ The company has 38 oil refineries in 21
countries constituting a combined daily refining capacity of 6.3
million barrels

During 2009, eight major projects started operations and are
projected to add the equivalent of 400,000 net barrels per day to
Exxon Mobil’s production in 2010.
An additional 12 major projects are expected to start production
between 2010 and 2012. Combined with other projects, Exxon
Mobil expects its share of production from new projects to increase
by 1.5 million oil-equivalent barrels per day by 2015
b. Growth

& present status of the industry:

Over the last 125 years Exxon Mobil has evolved from a regional
marketer of kerosene in the U.S. to the largest publicly traded
petroleum and petrochemical enterprise in the world. Today we
operate in most of the world's countries and are best known by our
familiar brand names: Exxon, Esso and Mobil. We make the
products that drive modern transportation, power cities, lubricate
industry and provide petrochemical building blocks that lead to
thousands of consumer goods.

1999:
On November 30, 1999, Exxon and Mobil join to form Exxon Mobil
Corporation. "This merger will enhance our ability to be an effective
global competitor in a volatile world economy and in an industry
that is more and more competitive," said Lee Raymond and Lou
Noto, chairmen and chief executive officers of Exxon and Mobil,
respectively.

2001 Exxon Mobil Research & Engineering Company (EMRE)
develops the SCAN fining process, which uses a new proprietary
catalyst to selectively remove more than 95 percent of the sulphur
from gasoline while minimizing octane loss.

2002 Exxon Mobil, joined by other sponsors, initiates the Global
Climate and Energy Project (GCEP) at Stanford University — a
pioneering research effort to identify technologies that can meet
energy demand with dramatically lower greenhouse gas emissions.

2005 Exxon Mobil partners with professional golfer Phil Mickelson
and his wife, Amy, to launch the Mickelson Exxon Mobil Teachers
Academy. The academy is designed to provide third- through fifthgrade teachers with the knowledge and skills necessary to motivate
kids to pursue careers in science and math.

2005 Exxon Mobil and Qatar Petroleum, with other joint-venture
partners, expand development of the giant North Field offshore
Qatar, the largest non-associated gas field in the world.

2007 Exxon Neftegas Limited (a subsidiary of Exxon Mobil
Corporation) completes the drilling of the Z-11 well, the longest
measured depth extended-reach drilling (ERD) well in the world.

c. Future

of the industry:

Exxon Mobil has a portfolio of significant Arctic opportunities, with
ongoing studies spanning the range of exploration, project
feasibility assessment and planning, and technology development.

International Exxon Mobil Corporation delivered industry leading
results in 2009 during a volatile and challenging industry
environment and is well positioned for future growth across a
range of market conditions, the company said today in its annual
presentation to investment analysts at the New York Stock
Exchange.

“Each of our three business segments, Upstream, Downstream
and Chemical, outpaced our competitors,” said Rex W. Tillerson,
chairman and chief executive officer.
“We manage each of our business lines for the long term. A
disciplined approach to investing through the business cycle has
established a long record of responsible stewardship of our
shareholders’ money.”
In 2009, Exxon Mobil reported earnings of US$ 19.3 billion and
generated cash flow of US$ 28.4 billion.
• In 2010, Exxon Mobil will continue to progress its bio-fuels
program and alliance with a leading biotech company, Synthetic
Genomics Inc., to research and develop next-generation bio-fuels
from photosynthetic algae.
Exploration plans for 2010 and 2011 will evaluate offshore plays in
Southeast Asia, the Black Sea, Canada’s East Coast, the US Gulf
of Mexico, Libya, Brazil and Australia, and also onshore
unconventional gas potential in North America, Europe and
Indonesia
An additional 12 major projects are expected to start production
between 2010 and 2012. Combined with other projects, Exxon
Mobil expects its share of production from new projects to increase
by 1.5 million oil-equivalent barrels per day by 2015.
• In 2010, Exxon Mobil will continue to progress its bio-fuels
program and alliance with a leading biotech company, Synthetic
Genomics Inc., to research and develop next-generation bio-fuels
from photosynthetic algae.
This is the eighth year that Exxon Mobil has made an annual
presentation to analysts at the New York Stock Exchange

Chapter – 2

PROFILE OF THE ORGANIZATION

2.1 Origin of the Organization.
The Exxon Mobil Corporation, or ExxonMobil, is
an American multinational oil and gas corporation. It is a direct
descendant of John D. Rockefeller'sStandard Oil company,[3] and
was formed on November 30, 1999, by the merger
of Exxon and Mobil. Its headquarters is located in Irving, Texas.
ExxonMobil is one of the largest publicly traded companies in the
world, having been ranked either #1 or #2 for the past 5 years.
Exxon Mobil's reserves were 72 billion oil-equivalent barrels at the
end of 2007 and, at then (2007) rates of production, are expected
to last over 14 years.[4] The company has 38 oil refineries in 21
countries constituting a combined daily refining capacity of 6.3
million barrels.[5][6][7]
ExxonMobil is the largest of the six oil supermajors[8] with daily
production of 3.921 million BOE (barrels of oil equivalent). In 2008,
this was approximately 3% of world production, which is less than
several of the largest state-owned petroleum companies. [9] When
ranked by oil and gas reserves it is 14th in the world with less than
1% of the total.
ExxonMobil conducts its business activities in India via three
wholly owned subsidiaries, which are companies incorporated in
India.
ExxonMobil Company India Private Limited has actively developed
the market for ExxonMobil specialty chemicals and polymers since
May 1996.
The Lubricants business is currently conducted by ExxonMobil
Lubricants Private Limited. Mobil-branded lubricants have been
manufactured, marketed and sold in India since 1993 while Essobranded lubricants have been in the market since 1995.
ExxonMobil Gas (India) Private Limited primarily supports Gas
Marketing to India by different Liquefied Natural Gas (LNG) supply
projects, in which ExxonMobil has an equity interest.

2.2 Growth and development of the organization.


Over the last 125 years ExxonMobil has evolved from a
regional marketer of kerosene in the U.S. to the largest
publicly traded petroleum and petrochemical enterprise in the
world. Today we operate in most of the world's countries and
are best known by our familiar brand
names: Exxon, Esso and Mobil. We make the products that
drive modern transportation, power cities, lubricate industry
and provide petrochemical building blocks that lead to
thousands of consumer goods.



• Despite weak economic conditions, ExxonMobil Chemical
Company delivered a 13.9 percent return in 2009, leading
other international oil companies' chemical divisions and key
competitors. The chemical business continues to have
attractive growth opportunities, supported by an investment
of $3.1 billion in 2009, the highest level in more than 10
years.



2001

ExxonMobil Research & Engineering Company (EMRE)
develops the SCAN fining process, which uses a new proprietary
catalyst to selectively remove more than 95 percent of the sulphur
from gasoline while minimizing octane loss.




2002ExxonMobil, joined by other sponsors, initiates the Global Climate
and Energy Project (GCEP) at Stanford University — a pioneering
research effort to identify technologies that can meet energy demand
with dramatically lower greenhouse gas emissions.




2005ExxonMobil partners with professional golfer Phil Mickelson and
his wife, Amy, to launch the Mickelson ExxonMobil Teachers Academy.
The academy is designed to provide third- through fifth-grade teachers
with the knowledge and skills necessary to motivate kids to pursue
careers in science and math.




2005 ExxonMobil and Qatar Petroleum, with other joint-venture
partners, expand development of the giant North Field offshore Qatar,
the largest non-associated gas field in the world.




2007 Exxon Neftegas Limited (a subsidiary of Exxon Mobil
Corporation) completes the drilling of the Z-11 well, the
longest measured depth extended-reach drilling (ERD) well
in the world



• During 2009, eight major projects started operations and
are projected to add the equivalent of 400,000 net barrels
per day to ExxonMobil’s production in 2010



• In 2010, ExxonMobil will continue to progress its bio-fuels
program and alliance with a leading biotech company,
Synthetic Genomics Inc., to research and develop nextgeneration bio-fuels from photosynthetic algae



.An additional 12 major projects are expected to start
production between 2010 and 2012. Combined with other
projects, ExxonMobil expects its share of production from
new projects to increase by 1.5 million oil-equivalent barrels
per day by 2015.



On December 14, 2009 Exxon announced a deal to
acquire XTO Energy through an all-stock transaction valuing
XTO at $41 billion. It is the largest U.S. petroleum takeover
since 2006 and highlights Exxon’s continual move into shale
based oil and natural gas. XTO has a strong hold in shale
plays in America, including the Marcellus, the Haynesville
and the Bakken basins. The acquisition will boost the
company’s resource base by 10%, leveraging the fact that
XTO is one of the nation's largest independent oil and gas
producers. Exxon expects to complete the acquisition of XTO
in the second quarter of 2010 after it is voted on by XTO
shareholders on June 25th, 2010.




ExxonMobil is the largest of the six oil super majors with
daily production of 3.921 million BOE (barrels of oil
equivalent). In 2008, this was approximately 3% of world
production, which is less than several of the largest state-

owned petroleum companies. When ranked by oil and gas
reserves it is 14th in the world with less than 1% of the total.

2.3 Present status of the Organization:




R
a
n
k
:2

CEO: Rex W. Tiller son


The oil giant made a big bet on the domestic natural gas
market late last year buying Texas-based XTO Energy for
$41 billion. But refining and exploration remain its backbone.



The company drilled 45 new wells last year and hit pay dirt
on nearly two-thirds of them.
Other big projects: new ventures in Qatar, the Black Sea,
and Kazakhstan, including the giant Kashagan field located
offshore in the Caspian Sea. With operations in nearly every
corner of the planet, Exxon always seems to get a seat at the
table when big projects arise.






2.4 Functional Departments of the Organization.

ExxonMobil Development Company is responsible for planning and
executing all major oil and gas development projects for Exxon
Mobil Corporation.
From deepwater fields in West Africa to heavy oil deposits in
Venezuela to liquefied natural gas in Qatar, ExxonMobil
Development stewards a portfolio that is robust, balanced and
diverse.

Working alone and with others, we have more than 100 major new
oil and gas development projects under way throughout the world
representing a total investment exceeding $50 billion. Numerous
additional opportunities are also being evaluated for future
development.
The functional approach to executing
this unparalleled level of development
activity helps us engage the best
people and technologies at the right
times and provides for maximum
synergy throughout our global
activities. In our deepwater
development, this approach has
resulted in several breakthroughs,
such as our Early Production System
which has enabled the rapid, lowercost commercialization of deepwater

resources.
In addition to planning and executing all major development
projects, Exxon Mobil Development provides exploration and
development drilling services worldwide.
Whether those groups use land rigs, offshore platform rigs, jack-up
rigs, semi-submersible rigs or deepwater drill ships, they employ
cutting-edge technology to reach oil and gas that might otherwise be
too difficult or costly to produce.
It is no small measure of the workforce’s skill and dedication that
these tasks are accomplished safely in extremely challenging
settings and with respect for environmentally sensitive areas.
In a business where wells are often drilled in waters nearly a mile
deep and where producing zones can be 20,000 feet or more
underground, with temperatures reaching 450° F, ExxonMobil has
demonstrated both the experience and expertise to develop oil and
gas resources wherever they are found.
Shaping the world to come
Exxon Mobil maintains a worldwide functional organization to market gas and power
and to commercialize its industry-leading portfolio of resources.
Exxon Mobil Gas & Power Marketing Company is the world’s largest non-government
marketer of equity natural gas, with sales exceeding 10 billion cubic feet a day.
In addition to proved gas reserves of nearly 56 trillion cubic feet, we oversee net
discovered gas resources of nearly 185 trillion cubic feet.
Marketing offices sell natural gas, liquefied natural gas (LNG) and related products in
more than 25 countries across five continents — an unprecedented global presence that
provides significant breadth and flexibility.

Organization structure-and Origin Institution for any
research or diploma. action chart.

2.5



We conduct oil and gas exploration, development and production in every
major accessible producing area in the world.



We have the largest energy resource base of any non-government company,
and we are the world’s largest non-government natural gas marketer and
reserves holder.



Consumers know us best by our brand names: Exxon, Mobil and Esso.



We are the world’s largest fuels refiner and manufacturer of lube basestocks
used for making motor oils.



We have refining operations in 26 countries, 42,000 retail service stations in
more than 100 countries and lubricants marketing in almost 200 countries and
territories.



We market petrochemical products in more than 150 countries. Ninety percent
of our petrochemical assets are in businesses that are ranked number 1 or
number 2 in market position.

To be successful, Exxon Mobil
must be at the leading edge of
competition in every aspect of
our business. This requires that
our substantial resources —
financial, operational,
technological and human — be
employed wisely and evaluated
regularly.
While we maintain flexibility to
adapt to changing conditions, the
nature of our business requires a
focused, long-term approach. We
will consistently strive to improve
efficiency and productivity
through learning, sharing and implementing best practices. We will be
disciplined and selective in evaluating the range of capital investment
opportunities available to us. We will seek to develop proprietary
technologies that provide a competitive edge.

Exxon Mobil Foundation announced today a $1 million grant to
Spelman College to provide scholarships to black women pursuing
technology-related degrees. The Women in Science and
Engineering Scholars program is the second contribution from the
company to help facilitate the recruitment, retention and graduation
of black females pursuing degrees in chemistry, physics,
mathematics and computer science.
"Exxon Mobil has had a long-term commitment to science and
mathematics education and supports educational initiatives to
encourage the next generation of engineering scholars," said
Gerald McElvy, president, Exxon Mobil Foundation. "As our
country continues to diversify and grow, our goal is to promote
awareness of the many opportunities for those who hold
engineering degrees and to provide the skills needed for students
to be successful, especially for the underrepresented sector of
women engineering professionals."
Six students pursuing a major in one of the targeted physical
science or mathematics disciplines will be selected annually as
Exxon Mobil Scholars. Along with tuition, fees, books, supplies and
room and board, the scholarship will provide research training,
mentoring and professional development. The scholars also will
participate in 10-week paid summer internships with Exxon Mobil

or other research-active organizations and have access to
research labs at both Spelman and Georgia Tech.
"Spelman College has the distinction of being the leading producer
of black females who go on to earn doctoral degrees in science
and engineering," said Beverly Daniel Tatum, president, Spelman
College. "This generous investment will help build on this
achievement by enhancing our capacity to develop and prepare
women for successful leadership in the fields of math and
science."
Applicants must be high school seniors with a minimum grade
point average of 3.5 on a 4.0 scale, belong to an underrepresented minority group in scientific and engineering fields and
have a combined SAT score of 1,650 or a composite score of at
least 25 on the ACT. For more information, send an e-mail to
[email protected].
Exxon Mobil has a long history with Spelman that started in 1884
when company founder, John D. Rockefeller, paid off the $5,000
debt of a school for recently freed black women in Atlanta, while
visiting with his wife and mother-in law. That school was later
renamed Spelman College in honor of Mr. Rockefeller's wife's
family. In addition to the Women in Science and Engineering
scholarships with Spelman, Exxon Mobil develops and supports
programs that encourage students, specifically women and
minorities, to develop a keen interest in careers in the math and
science and related fields. Nationally, Exxon Mobil has supported
programs such as the National Action Council for Minorities in
Engineering, the Sally Ride Science Academy brought to you by
Exxon Mobil, Society of Women Engineers, and Introduce a Girl to
Engineering Day, among others, designed to promote engineering
as a career for women.
About Spelman
Founded in 1881, Spelman College is a prestigious, highly
selective, liberal arts college that prepares women to change the
world. Located in Atlanta, Ga., this historically black college boasts
a 79 percent graduation rate, and outstanding alumnae such as
Children's Defense Fund Founder Marian Wright Edelman; former
U.S. Foreign Service Director General Ruth Davis, authors Tina
McElroy Ansa and Pearl Cleage; and actress LaTanya Richardson.
More than 83 percent of the full-time faculty members have Ph.D.s

or other terminal degrees, and the average faculty to student ratio
is 12:1. More than 2,100 students attend Spelman. For more
information, visit: www.spelman.edu.
About Exxon Mobil Foundation
Exxon Mobil Foundation is the primary philanthropic arm of Exxon
Mobil Corporation in the United States. The Foundation and the
Corporation engage in a range of philanthropic activities that
advance education, health and science in the communities where
Exxon Mobil has significant operations. In the United States,
Exxon Mobil supports initiatives to improve math and science
education at the K-12 and higher education levels.
Globally, Exxon Mobil provides funding to improve basic education,
promote women as catalysts for development, and combat malaria
and other infectious diseases in developing countries. In 2008,
together with its employees and retirees, Exxon Mobil Corporation,
its divisions and affiliates, and Exxon Mobil Foundation provided
$225 million in contributions worldwide, of which more than $89
million was dedicated to education. Additional information on
Exxon Mobil's community partnerships and contributions programs
is available at www.exxonmobil.com/community

2.6 Product and Service profile of the Organization

Competitors.
This company profile offers a comprehensive analysis of the
organization, its business segments, and competitors. It analyzes
the business and marketing strategies adopted by the company, to
gain a competitive edge in the industry. The profile also evaluates
the strengths of the company and the opportunities present in the
market.
This profile is of immense help to management consultants,
analysts, market research organizations and corporate advisors.

Exxon Mobil Corporation
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Corporation ranked 1st in the 2006 Fortune Global 500. All data is
gathered from primary source. Reports are available in...
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2.7 Market profile of the Organization.

Exxon Mobil Lubricants & Specialties (L&S) is a leading marketer
of finished lubricants, asphalts, and specialty products, as well as

the world’s No. 1 supplier of lube base stocks. Our global brands
identify Exxon Mobil products that are sold around the world.
Mobil 1NaN, Mobil DelvacNaN, and Mobil SHCNaN lubricants are at the
forefront of these brands. Major vehicle and industrial equipment
manufacturers trust us to deliver technologically advanced
products that protect their customers’ engines and machinery,
enabling peak performance while helping improve energy
efficiency.
We are a global organization with a strong distribution network. We
focus on delivering a reliable supply of high-quality lubricants and
providing technical application expertise to customers around the
world. We offer our product through direct sales and distributor
channels.
Technology leadership
As a company, we have always been dedicated to delivering
outstanding products and services to our customers. We have
many excellent practices and procedures in place that have helped
us to protect the quality of our world-class brands across each of
our lines of business. Exxon Mobil L&S representatives are
engaged in many industry activities related to product performance
standards and testing — striving for an industry-level playing field
with product integrity principles that are consistent with our high
standards.
With continued investment in technology and the ingenuity of our
people, Exxon Mobil L&S has delivered a wide range of
innovations that positively impact a large number of industries
worldwide. Based on our commitment to technology leadership, we
employ a vast array of scientists, engineers, and mathematicians
to further advance our process and product technology. To
maintain and further cultivate innovation for today and tomorrow,
nearly 75 percent of professionals hired by Exxon Mobil L&S in
2009 held a technical degree.
Disciplined and integrated approach
We are committed to meeting the world's growing demand for
energy in an economically, environmentally, and socially
responsible manner. Our commitment to high ethical standards is
implemented through our global policies and practices — in every

aspect of our business, at every location where we operate. Our
Standards of Business Conduct provide a framework for
responsible operations with regard to employment practices
around the world. We expect employees to adhere to all company
policies and to be responsible for reporting any suspected
violations of the law or corporate policy to management.
Our organization works closely with colleagues in other global
Exxon Mobil entities, such as Exxon Mobil Research and
Engineering Co. and Exxon Mobil Chemical Co., creating
synergies to help advance our processes, operations, and
products. This integrated approach offers us unique advantages
and further supports our technology leadership and operational
excellence.

Chapter – 3
DISCUSSIONS ON TRAINING.

3.1 Students Work Profile.
My work Profile was Marketing Executive and Brand promoter,
 In Exxon Mobil, I am working as a Marketing Executive
/Brand promoter .
 My work is to aware the customers from the benefits of the
Mobil 1 synthetic engine oil.
 I have to follow up Domestic customers through legal
service stations.
 I am working as a Brand promoter and maintain Daily
Production Report & Daily customer Record.
 I have to visit two times in a day at workshops for promote
the product Mobil 1 and submitted the record from store
manager.
 I have maintained the dairy of these customers who use the
Mobil 1 in their cars.

3.2 Key Learnings.
 New work new experience.
 Knowledge about Oil products.
 Knowledge about management decisions.
 Knowledge about grading of oil products.
Challenges
 Achieving target.
 Interacting with new customers.
 Maintaining the existing customers.
 Maintaining promote the product in daily bases.
Contribution
 I have contributed in seminars , meetings & conferences,
 I have contributed in exhibitions.
 I have suggested many new techniques.

 Take part in promoting activities of products

Chapter – 4
Study of selected
Research Problem

4.1 Study of Research
Problem:
Case study should be defined as a research strategy, an empirical
inquiry that investigates a phenomenon within its real-life context.
Case study research means single and multiple case studies, can
include quantitative evidence, relies on multiple sources of evidence
and benefits from the prior development of theoretical propositions.
Case studies should not be confused with qualitative research and
they can be based on any mix of quantitative and qualitative
evidence. Single-subject research provides the statistical framework
for making inferences from quantitative case-study data. "The case
study is a research approach, situated between concrete data taking
techniques and methodology paradigms."
When selecting a case for a case study, researchers often use
information-oriented sampling, as opposed to random sampling This
is because an average case is often not the richest in information.
Extreme or atypical cases reveal more information because they
activate more basic mechanisms and more actors in the situation
studied. In addition, from both an understanding-oriented and an
action-oriented perspective, it is often more important to clarify the
deeper causes behind a given problem and its consequences than
to describe the symptoms of the problem and how frequently they
occur. Random samples emphasizing representativeness will
seldom be able to produce this kind of insight; it is more appropriate
to select some few cases chosen for their validity, but this isn't
always the case.
Three types of information-oriented cases may be distinguished:
1. Extreme or deviant cases
2. Critical cases
3. Paradigmatic cases

Research Process:

 Formulating the research problem.
 Formulation of hypothesis
 Preparing the test research
 Determining sample design
 Collecting the data
 Execution of data
 Testing hypothesis (if any)
 Generalization and interpretation
 Preparation of the report or presentation of the report.

4.2 Statement of Research
Objectives:
To discover answer through questions the applications of
scientific procedure.
To find the truth which is not yet to discover?
To gain familiarity with phenomenon or to achieve new insights
into it (exploratory)
To portray accurately the characteristics of a particular
individual, situation or a group (descriptive research)
To determine the frequency with which something occurs or with
which it is associated with something else (diagnostic research)
To test a hypothesis of cause relationship between variables
(hypothesis testing)

4.3 Research Design and
Methodology:

RESEARCH METHODOLOGY
The project titled procedures & documentation of “A STUDY ON
THE WORK OF BRAND PROMOTER” is clearly defined &
based on systematic research design to meet the objectives of
the study. The logical analysis of various aspects of the data is
made to arrive at the results of the study.
The research process includes the following steps:
 Defining the problem.
 Statement of research objectives.
 Planning the research design.
 Planning the sample.
 Collection of data.
 Analyzing the data.
 Formulation of conclusion.
 Preparation of the report.

TYPES OF RESEARCH
Exploratory Research
Descriptive Research
Types of Research

Exploratory Research Descriptive Research Exploratory Research

It is done to generate new ideas; respondents should be given
sufficient freedom to express themselves. It is generally based
on secondary data that are readily available. Therefore unable to
frame detailed research questions.

Descriptive research
It is undertaken when researcher is interested in knowledge the
characteristics of certain groups such as age; sex; educational
level; occupation or income; interested in knowledge the
proportion of it in a given population who have behaved in a
particular manner; making the projections of a certain things; or
determining the relationship between two or more variables,
descriptive study may be necessary.

DATA COLLECTION METHOD:
Data collection methods can be classified into two methods:

1.

Primary methods.

2.

Secondary methods.

DATA COLLECTION METHOD

Primary Methods

Secondary

Methods
PRIMARY METHODS
Data directly collected by a researcher is known as Primary
Data.
The methods used for collecting primary data may be:
1. Survey.
2. Observation.
Sources of primary data
 Delphi technique.
 Projective technique

 Questionnaire
 Structured
 Unstructured
 Semi-unstructured

SECONDARY METHODS
Data not originally collected for use in the research project
under consideration, but rather for use by some other
person or for some other project are termed

Secondary Data –
It can be classified into two categories:
1. Internal Sources
2. External Sources

Sources of secondary data
Internal Sources
External Source
Sales records
Commercial

1.Published

Credit records

2.Directories

Demographic Data
Internal record

3. Periodicals

Store Audit
Financial Record
4. Statistical record
Dairy Panel
5. Advertising

Explosive

RESEARCH DESIGN
It is a type of blueprint prepared developing on various types of
blueprints available for the collection, measurement & analysis of
data. The design of a research study is based on the purpose of
the study.
Types of research design

1. Qualitative Research Design:
Qualitative research is a method of inquiry appropriated in many
different academic disciplines, traditionally in the social sciences,
but also in market research and further contexts. Qualitative
researchers aim to gather an in-depth understanding of human
behaviour and the reasons that govern such behaviour. The
qualitative method investigates the why and how of decision

making, not just what, where, when. Hence, smaller but
focused samples are more often needed, rather than large
samples.
Qualitative methods produce information only on the particular
cases studied, and any more general conclusions are only
hypotheses (informative guesses).Quantitative methods can be
used to verify which of such hypotheses are true .

2. Quantitative Research Design: Quantitative
marketing research is the application of quantitative research
techniques to the field of marketing. It has roots in both
the positivist view of the world, and the modern marketing
viewpoint that marketing is an interactive process in which both the
buyer and seller reach a satisfying agreement on the "four Ps" of
marketing: Product, Price, Place (location) and Promotion.

Chapter – 5

As a social research method, it typically involves the construction
of questionnaires and scales. People who respond (respondents)
are asked to complete the survey.

ANALYSIS

5.1 Analysis of data

The following is the analysis of the questionnaire which was used
to collect the data of the 100 respondents in Delhi and Haryana.
Q1) which engine oil are currently using in your car ?
Name of the Engine oils

Grades

Mobil 1
Shell
Castrol
Others

36
16
15
---------

Chart 6.1 showing engine oil preferred by the consumers

Interpretation: The above graph shows that 36% of the total
respondents have Mobil 1 which is followed by Shell at 16%. Hence
the Mobil 1 are the most popular and preferred by the customers.
Q2) How satisfied are using synthetic engine oil in your cars?
Level of Satisfaction

Votes

Extremely Satisfied

56

Satisfied

16

Neutral

10

Dissatisfied

18

Total

100

Chart 6.2 showing satisfaction levels of the customers while
using the Mobil 1.
Interpretation: The graph above shows the level of satisfaction of
the Mobil 1 and its interpretation brings out the fact that 56% of the
total consumers are extremely satisfied by the Mobil 1 they are
using and only 18 % of them are dissatisfied.

Q3) what persuaded you to go for the Mobil 1 you have
chosen?
Reasons for using synthetic engine oil

Votes

Service advisors

8

Brand promoters

22

Brand Name

43

Value for money

16

Any Other

11

Total

100

Chart 6.3 showing what persuaded the customers to use
Mobil 1 in their cars.
Interpretation: The above graph shows that 43% of the consumer
chose the Mobil 1 due to the brand name.
Q4) Rank the following factors according to the importance you give
to each while purchasing the Engine oil?
Extremely
important

important

Neutral

Not
important

Least
important

Brand name

52

34

10

4

Seal

3

24

56

12

5

Package

70

21

9

Quantity

2

32

42

21

3

Price

76

14

7

3

Chart 6.4 showing whether the customers decide about
buying a new engine oil.
Interpretation: The above graph shows that the consumer is most
persuaded by the price followed by the seal followed by brand
name, while they purchase the engine oil. More than 70% of
consumers consider price and packaging as the extremely
important factors while making the decision for purchase.

Q5) Are you keen to change your engine oil if you have a better deal.

Responses

Votes

Yes

65

No

35

Total

100

Chart 6.5 showing whether the customers will change their
engine oil if given a better deal
Interpretation: 65% of the total respondents are ready to change
their engine oil if they get a better deal. But 35% are brand loyal.
They want to have the same Mobil 1 which they are accustomed
to.

Q6) Select the rating that best describe how you feel about the
Quality aspect of your Mobil 1 ?
Quality

Votes

Low
1
2
3
4
5

5
10
9
15
61

High
Total

100

Chart 6.10 showing how the customers feel about the Quality
aspect.
Interpretation: The above data and the graph shows that 41%
respondents rated their Mobil 1 the maximum ratings and 24%
rated it as good.
Q7) How did you get to know about the engine oil you bought?
Votes

Service advisors
Service station
Brand promoters
Television
Others

12
8
66
10
4

Total

100

Interpretation: the above graph shows that the 65% of the
synthetic

oil

is

purchased

on

the

influence

and

recommendation of the brand promoters.

Q8) what aspects of your engine oil service are beneficial to you?
Beneficial Features

Votes

Fuel economy

53

Maintenance cost

10

Oil changing

35

Pick up

2

the

Total

100

6.15 showing what the customers think are beneficial features
on their engine oil.
Interpretation: The above graph shows that the most beneficiary
feature in the Mobil 1 is its fuel economy. More than 50% of the
respondents agree to this statement. The next most beneficial
feature is the oil changing which is ranked number one by 33% of
consumers.

Q9) which problem did you face from your old engine oil or from
your current use engine oil?
Problem

Vote

 Fuel economy

43

 Maintenance cost

12

 Noise

23

 Pick up

11

 Oil changing

05

 Any other

06

Interpretation: The above data or graph shows that 43% of the
problem faced by the customers is from fuel economy followed by
23% by noise.

5.2 Summary of Findings.

The study was undertaken with a view to know the factors affecting
the purchase decision of Mobil 1 in Delhi and Hryana and the
satisfaction level of the Car users. Also to figure out the problems
encountered by they while getting a long drive and using cars in
exceed temperature.

 The results show that Mobil 1 is the market leader since most
of the Car holders use Mobil 1 synthetic engine oil, followed by
Castrol. Hence the Mobil 1 are the most popular in synthetic
oil and preferred by the customers.
 The level of satisfaction of the Mobil 1 users and its
interpretation brings out the fact that more than half of the
consumers are extremely satisfied by the Mobil they are using.
 Price, package and the brand name are considered as
extremely important factors while purchasing a engine oil.
 Maximum consumers are ready to change their engine oil if
they get a better deal. But few are brand loyal as well; they

want to have the same engine oil which they are accustomed
to.
 Recommendations from friends influence the purchase decision
the most.
 The study shows that the least beneficial factor of the Mobil 1 is
thin viscosity.
 The most beneficiary feature that the customers feel in the
engine oil is its engine life. More than half of the respondents
agree to this statement. The next most beneficial feature is the
resistant to high temperature which is ranked number one.
 The study shows that the main problem faced by the consumer
is from wear and tear followed by fuel economy problem at
number two.

Chapter – 6
Summary &
Conclusion

6.1 Summary of Learning
Experience

Synthetic
oil is
a lubricant consisting
of chemical
compounds which are artificially made synthesized using
chemically
modified petroleum components
rather
than
whole crude oil. Synthetic oil is used as a substitute for lubricant
refined from petroleum when operating in extremes of
temperature, because it generally provides superior mechanical
and chemical properties than those found in traditional mineral
oils. Aircraft turbines, for example, require the use of synthetic
oils, whereas aircraft piston engines don't.
Synthetic motor oils are manmade oils from the following classes
of lubricants:


Polyalphaolefins (PAO) = American Petroleum Institute (API)
Group IV base oil



Synthetic esters, etc = API Group V base oils (non-PAO
synthetics,
including
diesters, polestars,
alklylated
naphthalene, alklylated benzenes, etc.)



Hydrocracker/Hydroisomerized = API Group III base oils.
Chevron, Shell, and other petrochemical companies
developed processes involving catalytic conversion of feed
stocks under pressure in the presence of hydrogen into high
quality mineral lubricating oil. In 2005, production of GTL
(gas-to-liquid) Group III base stocks began, the best of which
perform much like polyalphaolefins. Group III base stocks are
considered synthetic motor oil only in the United States;
[14]
elsewhere they are not allowed to be marketed as
"synthetic".
[Edit]Semi-synthetic oil
Semi-synthetic oils (also called 'synthetic blends') are blends
of mineral oil with not more than 30% synthetic oil. It is
designed to have many of the benefits of synthetic oil without
matching the cost of pure synthetic oil. Motul introduced the
first semi-synthetic motor oil in 1966.[15]
Lubricants which have synthetic base stocks even lower
30%, high performance additive packs consisting of esters
can also be considered as synthetic lubricants. Ratio of the
synthetic base stock is generally used to define commodity
codes among the customs declarations of tax purposes.
[Edit]Other base stocks help semi-synthetic lubricants
Group II and Group III type base stocks help to formulate
more economic type semi-synthetic lubricants. Group I, II, II+
and III type mineral base oil stocks are widely used in
combination with additive packages, performance packages,
ester and/or Group IV polyalphaolefins in order to formulate
semi-synthetic based lubricants. Group III base oils are
sometimes considered as synthetic but they are still classified
as highest top level mineral base stocks. A Synthetic or
Synthesized material is one that is produced by combining or
building individual units into a unified entry. Synthetic base
stocks as described above are man-made and tailored to

have a controlled molecular structure with predictable
properties, unlike mineral base oils which are complex
mixtures of naturally occurring hydrocarbons.[16][17]


Hydrocracker/Hydroisomerized = API Group III base oils.
Chevron, Shell, and other petrochemical companies
developed processes involving catalytic conversion of feed
stocks under pressure in the presence of hydrogen into high
quality mineral lubricating oil. In 2005 production of GTL
(Gas-to-liquid) Group III base stocks began. Even though
they are considered a synthetic product they are still mineral
base stocks and counted as the mineral part of all semisynthetic lubricants. Group III base stocks [with certain
amount of mixture of PAOs and esters and Group V] are
considered synthetic motor oil ONLY in the United States.
[citation needed]
Group III based lubricants are not allowed to be
marketed as "synthetic" in any market outside of the USA.
Within the US, there are no official specifications, or
standards as to which oils can be marketed as "synthetic

Learning about indirect marketing
Exxon Mobil always adopts indirect marketing:
Indirect Marketing is the distribution of a particular product
through a channel that includes one or more resellers.
In German speaking countries Indirect Marketing also means to
improve the critical factors for success in business. The
Business University of St. Gallen (Switzerland) analyzed the
prices of mergers for some years. The result: The real values of
a company are immaterial. This was the basis for the
"Werteorientierte Unternehmensführung" or value adding
strategy (value adding leadership). Indirect Marketing is a tool to
implement this form of a long term company strategy. Indirect
Marketing includes for examples - the branding of a company
(well-known branding and a good image by a appropriate
marketing strategy, green goods and environment protection,
Corporate Social Responsibility activities, employer-branding
and so on), sustainability (vision, mission, strategy, sense and
confidence, ...), long term orientation to customers and quick

problem-solutions (CRM, innovative products and services,
flexibility, adaptability,...), chances (absolute and relative market
share, selling potentials to lift, capability to be innovative, life
cycle of the products and some more), linked processes
(organization, logistics, distribution, product planning and
production control, strategic human resource management,
knowledge management, quality management (TQM, EFQM,
Kaizen, ISO,...), a cherish association with the employees (open
communication, fairness, trustful, education, advanced trainings
and so on), valuable networks (competent suppliers, advisers,
co-operations with universities, trainers, coaches and more).
I’ve come up with three theories why my indirect approach might
not be that effective. First, it could be that in general, indirect
marketing requires a certain degree of authority beforehand to
be really effective,
The Indian automotive lubricants market is largely price sensitive
and volume growth is stagnating due to longer lasting lubricants.
The market is fragmented with over 22 big and small
manufacturers and with the spate of mergers and acquisitions
(M&A), only a handful of big companies enjoy a major market
share.
The original equipment segment and retail trade are the two
major marketing channels in the Indian automotive lubricants
market. Due to the growing competition, tie-ups with original
equipment manufacturers (OEM) are becoming important as
they reinforce the value proposition of a particular brand.
ExxonMobil is organized functionally into a number of global
operating divisions. These divisions are grouped into three
categories for reference purposes, though the company also has
several ancillary divisions, such as Coal & Minerals, which are
stand alone.

Chart of the major energy companies dubbed

"Big Oil", sorted by latest published
revenue






Upstream (oil exploration, extraction,
shipping, and wholesale operations) based
in Houston, Texas
Downstream (marketing, refining, and
retail operations) based in Fairfax, Virginia
Chemical
Texas

division

based

in Houston,

We are working in the downstream sector
of Exxon Mobil which generates about 70%
of the revenue

If you walk into the nearest mechanic's
garage, you would notice that there are
several different types of lubricants that
are used by mechanics and engineers to
minimize friction that is caused, while
running automobiles. There are several
kinds of lubricants that are used to aid the
functioning of components that range from
the suspension systems of your automobile
to the pistons in the engine. In short,
almost all the moving components in your
vehicle require lubrication to keep it in
good shape. So let's try to look into the
argument on synthetic oil vs. regular oil.
Synthetic Oil Vs. Regular Oil - Which One is
better?

Both, synthetic oil as well as regular oil are basically used in the
piston block of the car's engine. The piston block is cylindrical in
shape and holds the piston within it. The piston of your car keeps
on moving up and down to keep the automobile running. The
synthetic or the conventional motor oil forms a layer of molecules
over the inner surfaces of piston blocks, thus smoothing out the
motion of the pistons. There are two basic advantages of using
these oils as lubricants in the engine. The first advantage is that
the pistons get lubricated and there is ease of motion. The
second advantage is the heat that is formed within
the engine also gets substantially reduced, thereby increasing
the life of the engine and the quality of firing. Another genuine
advantage of using lubricating oil in the engine is that it
drastically boosts the fuel economy of the automobile.
You must be wondering when choosing between synthetic oil vs.
regular conventional oil for motor which would prove to be

beneficial. Before we actually look at the comparison, let us have
a look at some of the proprieties and important characteristics of
synthetic motor oil and conventional motor oil. Though, the result
of the debate, synthetic oil vs. conventional oil is almost
undecided, there are many characteristics and merits, as well as
demerits of both the oils. The boom in the automobile industry
that occurred just before the World War I saw many changes in
the auto parts, lubricants and fuels that were used in the
automobiles. In these initial stages of development, regular oil
was used as a lubricant for the piston and piston blocks. The
constant changes and improvisations in the conventional or
regular oil has shown man proven advantages in using it as a
lubricant. Conventional lubrication oil which is also known as
mineral oil, is a product of the process of frictional distillation,
which is used to break down petroleum into various products. In
case of conventional oil, the molecular structuring is rather
uneven and yet possesses a quality of high lubrication. The
advantage of conventional motor oil is that it is cheaper than
synthetic oil and is available almost universally. The synthetic oil,
on the other hand, is a man-made and is manufactured by the
chemical industry using different processes. Unlike the non
uniform structure of the molecules in the conventional motor oil,
the molecules of the synthetic oil are uniform to the extent of
being almost identical to one another. This type of molecular
structure is often considered as a very good merit or
characteristic of any lubricant. As mentioned above, the debate
on synthetic motor oil vs. regular oil does not have any kind of
concrete conclusion. However, it is worth comparing the many
merits and demerits of both the type of oils .As we know,
conventional motor oil that is derived from crude oil has an
uneven molecular structure. This makes it suitable for new
engines. The internal surfaces of the new engine, though shaped
and forged very beautifully are not hundred percent accurate.
Due to this, the inner surface of the piston block and the surface
of the piston itself becomes extremely accurate, as the excess
and inaccurate points (which are technically known faults) on the
surfaces get shredded off as a result of the friction and heat. The

uneven molecules aid this evening out of the auto components.
There are, however, two drawbacks of this type of oil. The first
drawback is that the regular oil gets oxidized at a very high
temperature, which results into creation of pollutants. In same
way, at very low temperatures, formation of sludge occurs which
renders the oil, useless.
The synthetic oil, on the other hand, does not have any type of
drawback, when it comes to extreme temperatures and air
pollution. This type of oil is gives very good results, when it is
used in car engines that are few years old. The synthetic oil is
extremely instrumental, when it comes to preservation of the
engine components and ensures excellent running of the engine.
The only drawback is that the synthetic oil, in present day
market, is rather costly. To know more about the debate on
synthetic oil vs. regular oil, read more on synthetic oil vs mineral
oil.
As a conclusion it can be said that, to reduce the car engine
problems, mineral oil should be used in the initial periods of the
life of the engine, and for the later on years, it would be good to
use the synthetic oil. Well, I hope this short debate on synthetic
oil vs. regular oil has managed to provide some useful
information.

6.2 Conclusion and Recommendation:
Both, synthetic oil as well as regular oil is basically used in the
piston block of the car's engine. Piston block is cylindrical in
shape and holds the piston within it. The piston of your car keeps
on moving up and down to keep the automobile running. The
synthetic or the conventional motor oil forms a layer of molecules
over the inner surfaces of piston blocks, thus smoothing out the
motion of the pistons. There are two basic advantages of using
these oils as lubricants in the engine. The first advantage is that
the pistons get lubricated and there is ease of motion. The

second advantage is the heat that is formed within
the engine also gets substantially reduced, thereby increasing
the life of the engine and the quality of firing. Another genuine
advantage of using lubricating oil in the engine is that it
drastically boosts the fuel economy of the automobile.
You must be wondering when choosing between synthetic oil vs.
regular conventional oil for motor which would prove to be
beneficial. Before we actually look at the comparison, let us have
a look at some of the proprieties and important characteristics of
synthetic motor oil and conventional motor oil.
As a conclusion it can be said that, to reduce the car engine
problems, mineral oil should be used in the initial periods of the
life of the engine, and for the later on years, it would be good to
use the synthetic oil. Well, I hope this short debate on synthetic
oil vs. regular oil has managed to provide some useful
information!

a. There is great threat to the automobile industry as the
service advisors who inspects the cars in the workshops
are very less educated
b. The education level of service advisors should be
increased
c. The service advisors are very much interested in money
making not interested for the performance of the
automobiles.
d. They advices customers for synthetic oil under our
presence
e. Management is not working properly their response are
very late.

Recommendations
1.

The reports/projects should be made within the time

limit as decided by
our client. This would give better results.

2.

Our company has many visiting auditors. Payment

of those auditors
should be made on time

3.

Proper surveys of the market should be done for

Feasibility study.

\

Appendix

Questionnaire
CUSTOMER QUESTIONNAIRE
Name:
1

Business Man

2

Employee

3

Pvt. Cabs

4

General

Age:
Profession:

Q1) Which Synthetic Engine oil are currently using in your car?
1

Mobil 1

2

Shell

3 Castrol

Q2) Q2) How satisfied are you with the Mobil 1?
1

Extremely Satisfied

2

Satisfied

3

Neutral

Q3) Rank the following factors according to the importance you give
to while purchasing the Synthetic engine oil ?
Extremely important

Important

Neutral

Brand name
Viscosity
Mileage
Package
Price

Q4) Select the rating that best describe how you feel about the
synthetic engine oil you have?
Low

1

2

3

4
1

Quality
Price

5

High
2

3

4

5

Trustworthy Brand

Q5) How did you get to know about the Mobil 1 synthetic engine oil
you bought?

1

Newspaper

2

Magazines

3

Brand

4

Television

5

Others

promot
ers

Q6) what features of the Mobil 1 is not beneficial for you?
1

Mileage

2

Resist to high

3

temperature

Great low

4

performance

Fuel
economy

Any other____________________

Q7) what aspects of your Mobil 1 service are beneficial to you?
Mileage

low maintenance cost

fuel economy

greet

performance

Q8) Which Advertisement comes to your mind first?
1

Mobil 1

2

Shell

3 Castrol

Q9) Problems that your cars is facing or have faced from your
previous engine oil?

 Slug
 carbon
 Noise
 Wear and tear
 Pick up
 Any other___________________

Bibliography



Through the internet.



Following are the websites from where the data has been
recovered
1.
2.
3.
4.
5.



www.exxon Mobil.com
www.goggle.com
www.yahoo.com
www.answer.com
www.mssplspace.com.

Through the magazine