mcs
Content
Saurashtra University, Rajkot
M.B.A. Semester - IV
Semester – IV Compulsory Courses 4401 to 4402
4401: INTERNATIONAL BUSINESS Objectives: The objective of this paper is to give students an overall view of the international environment. Course Contents: Globalisation o Concept – Drivers of Globalisation – Management Focus – Impact of WTO on Developing Country – Tariff & non tariff barriers – International Environment: Legal & Cultural. International Trade Theory o Overview – Absolute Advantage – Comparative Advantage – Heckscher-Ohlin Theory – The Product Life Cycle Theory –New Trade theory – National Comparative Advantage: Porter’s Diamond Foreign Direct Investment o FDI in world economy – FDI in India – Horizontal & Vertical FDI – Implication for Business The Global Capital Market o Introduction – Benefits of the Global Capital Market - Growth of Global Capital Market – The Euro Currency Market – The Global Bond & Equity Market The Strategy of Entering in International Business o Strategy and Firm – Profiting from Global Expansion – Responsiveness – Strategic Choices – Methods of Entry: Exporting, Licensing, Joint Venture & Mergers & Acquisition. Global Marketing and R & D o Introduction – Globalization of Markets and Brands – Market Segmentation – Global Marketing Mix – International Product Life Cycle Accounting in the International Business o Country Differences in Accounting Standards – National and International Standards – Accounting Aspects of Control Systems Financial Management in the International Business o Investment Decision – Financing Decision – Global Money Management EXIM Policy of India & Export Procedure & Documentation – Impact of Foreign currency rate on Indian Export & Import Business. Suggested Readings: 1. Charles W.L. Hill, International Business, Tata McGraw Hill Co. Ltd., New Delhi, 2004. 2. Thakur, Burton & Srivastava, International Management, Tata McGraw Hill Co. Ltd., New Delhi, 2002. 3. Sharan V., International Financial Management, Prentice Hall of India, New Delhi, 2004.
26
Saurashtra University, Rajkot 4402: COMPREHENSIVE PROJECT STUDY
M.B.A. Semester - IV
The final project will be evaluated at the end of the fourth semester by the examiners appointed by the university. This would be equivalent to the marks of the two papers
Finance Area Course 4403 to 4404
27
Saurashtra University, Rajkot
M.B.A. Semester - IV
4403: INDIAN FINANCIAL SYSTEM Objectives: The main objectives of this course are to help to learn the various financial services and their role in the overall financial system. Course Contents
Financial System – An Introduction Introduction – Components – Functions – Designs – Nature and Role of Financial Institutions and Financial Markets Introduction – Treasury Bills: Types – Commercial Paper – Commercial Bills – Certificate of Deposits – Call/Notice Money Market - Money Market Intermediaries – Money Market Mutual Funds – Link Between Money Market and Monetary Policy in India – Tools for Managing Liquidity in the Money Market Introduction – Benefits – History – Types of Financial Derivatives – Features of Derivatives Market – Traders in Derivatives Market - Derivatives Market in India – Forward and Futures – Futures Trading Strategies – Options – Options Trading Strategies – Derivatives Trading in India. Banking Institutions – Development of Banking in India – Schedule Commercial Banks – Reforms in Banking Sector – Restructuring of Public Sector Banks – Cooperative Banking – Non-Banking Finance Companies Introduction – History – Types of Schemes – Organization – Association of Mutual Funds in India – Unit Trust of India – Growth and Performance of Mutual Funds in India Introduction – Origin and Development – Opening up of Insurance Sector – IRDA – Health Insurance – Insurance Intermediaries – General Insurance – Reinsurance – GIC & LIC
Money Market -
Derivatives Market -
Banking and Non-Banking Institutions -
Mutual Funds -
Insurance -
Factoring and Forfeiting - History – Types – Mechanism - Legal Aspects – Advantages & Limitations Credit Rating - Concept – Factors Affecting Assigned Rating - International Credit Rating Agencies - Credit Rating in India – Functions – Benefits and Disadvantages of Credit Rating – Types of Rating - Credit Rating Agencies in India – CRISIL – ICRA – CARE – ONICR Financial Regulations SEBI: Power & Functions of SEBI, Achievement of SEBI. RBI: Objectives, Origin of RBI, Legal Framework, Functions & Role Definition – Sources – Mode – Demand for Consumer Finances – Consumer Finance Practices in India – Product Covered - Terms of Finance – Pricing – Marketing – Consumer Finance Insurance – Consumer Credit Scoring – Merits – Limitations – Hire Purchase & Installment Credit Definitions – Services of Merchant Bank - Regulatory Framework – Offer by Unlisted Companies – Terms of Issue – Scope of Merchant Banking in India Concept - Types – Effect on Financial Statements – Tax Aspect of Leasing Financial Evaluation of Leasing
Consumer Finance -
Merchant Banking -
Leasing Services -
28
Saurashtra University, Rajkot
M.B.A. Semester - IV
Suggested Readings: 1) Bhalla V.K. Management of Financial Services, Anmol Publications Pvt. Ltd., New Delhi, 2002 2) Pathak Bharati, Indian Financial System, Pearson Education, New Delhi, 2004 3) Gurusamy S., Financial Services and System, Vijay Nicole Imprints Pvt. Ltd., Chennai, 2004. 4) Machiraju H.R., Indian Financial System, Vikash Publishing House Pvt. Ltd., New Delhi, 2002 5) Khan M.Y., Financial Services, Tata McGraw Hill, New Delhi, 2001 6) Khan M.Y., Indian Financial System, Tata McGraw Hill, New Delhi, 2001 7) Desai Vasant, The Indian Financial System, Himalaya Publication, Mumbai, 2001 8) Bhatia B.S. and Batra G.S., Management Capital Markets, Financial Services and Institutions, Deep and Deep Publication, New Delhi, 2000 9) Deodhar & Abhyankar, Indian Financial System, Himalaya Publishing House, Mumbai, 23003.
29
Saurashtra University, Rajkot 4404: PROJECT MANAGEMENT & CONTROL Objectives
M.B.A. Semester - IV
The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals, their planning and management in the review of the projects undertaken. Course Contents Generation and Screening of project idea Capital expenditure; importance and difficulties Market demand and situational analysis Technical analysis Financial analysis Analysis of project risk; firm risk and market risk; social cost benefit analysis Multiple projects and constraints; network techniques for project management Project review and administrative aspects Project financing in India Problem of time and cost overrun in public sector enterprises in India Assessment of tax burden; environment appraisal of project Suggested Readings 1. Ahuja, G K & Gupta, Ravi. Systematic Approach of Income Tax. Allahabad, Bharat Law House, 1997. 2. Bhalla, V K. Modern Working Capital Management. New Delhi, Anmol, 1997. 3. Bhalla, V K Financial Management and Policy, 2nd ed. New Delhi, Anmol, 1997. 4. Chandra Prasanna.: Project Preparation, Appraisal, Budgeting and Implementation. 3rd ed., New Delhi, Westville, 1995. 5. Dhankar, Raj S.: Financial Management of Public Sector Undertakings New Delhi, Westville, 1995.
System Area Course 4405 to 4406
30
Saurashtra University, Rajkot 4405: WEB TECHNOLOGIES Objective
M.B.A. Semester - IV
The objective of the course is to familiarize the students with the Web Technologies available for e-Commerce. Course Contents Overview of the web technology, Internet Architecture Software and Hardware requirement. Authenticating HTML *: Building Blocks of HTML, Page Design, Site Design, Linking HTML documents, Adding Images, audio and video; SCRIPTS: Java Scripts VB Scripts; Programming: Development Overview of Java and Python programming, Database, E-commerce site
Linux: basic features, vi editor,* LINUX Commands, Elements of Shell Programming; # Com concepts: Dot Com companies Vs. Brick and Mortar companies, Critical success factors for Dot com companies, Hybrid companies, Security of Data Transfer -Cryptography-Encryption and Decryption of data -Digital Signatures, Cyber Laws #Configuration and features of Apache Web Server * Involves Programming # only theory ** included for lab only (not for the theory exam) Suggested Readings 1. Coleman,,Pat and Peter Dyson Internets BPB Pub.,Delhi, 1997 2. keen, peter and Mark McDonald The e-process edge, delhi- TMH-Delhi 3. Oberoi Sundeep e-Security and You, Delhi, rata McGraw-Hill,2001 4. Richart,Alberto Manuel Books,Delhi,2000. and Stephen Asbury Active Server Pages 3,IDG
5. Rich, Jason R. Starting an E-Commerce Business, IDG Books, 2000. 6. 7. 8. 9. Schneider, Robert D. & J.R. Garbus Optimizing SOL Server 7, N.J., Prentice -Hall, 1999 Web Enabled Commercial Application Development- Ivan Bayross-BPB Java programming- Balagurusamy-TMH How the Internet Works-Techmedia
10. Linux Documentation 13. Apache Unleashed – Techmedia
31
Saurashtra University, Rajkot 4406: ERP . Objective
M.B.A. Semester - IV
To make the students able to participate in planning and implementation of advanced enterprisewide systems and technologies in their career. Course Contents
ERP o History- from MRP to ERP - Benefits of ERP - ERP and Related - Technologies - Business Process re-engineering - Data warehousing and Data Mining - Online analytical Processing(OLAP) - ERP – SCM and CRM
ERP Implementation o Implementation Life cycle -Implementation Methodology - Organizing the Implementation - Project Management and Monitoring - After ERP Implementation…
Business Modules in an ERP packages o Finance – Manufacturing - Human Resources - Plant Maintenance - Materials Management - Quality Management - Sales & distribution
The ERP market o ERP market place - SAP AG – PeopleSoft - Baan Company - JD Edwards World Solutions company - Oracle Corporation – QAD -System software Associates, Inc. (SSA)
ERP Present & Future o Enterprise Integration Application(EIA) - ERP and E-commerce - ERP and the Internet - Future dimensions of ERP
Suggested Readings 1. Hammer, Micheal and Jamts Chamby Reengineering the Corporation, 1997. 2. Leon, Alexix Countdown 2000, Tata Mcgrawhill 3. Leon, Alexis- ERP demystified- TMH 4. Ptak, Carol A. & Eli Schragenheim ERP, St. Lucie Press, NY, 2000
32
Saurashtra University, Rajkot
M.B.A. Semester - IV
Marketing Area Course 4407 to 4408
4407: STRATEGIC MARKETING Objectives The basic objective of this course is to develop skills for analysing market competition and design appropriate competitive marketing strategies for higher market share. Course Contents Introduction to strategy o Market oriented perspective - Corporate strategy decision & its marketing implications - Business strategies and their marketing implications Opportunity analysis o Market situation analysis – macro & micro - Identifying attractive markets Industry analysis and competitive advantage - Industry Segmentation and Competitive Advantage - Measuring market opportunities - Targeting attractive market segments - Differentiation & positioning - Role of Competitive Pricing, Competitive Sales Promotion& Competitive Advertising Formulating marketing strategies o Analysis of Competitor's Strategies and Estimating their Reaction Pattern and Competitive Position o Power Games amongst Competing Players o Marketing strategies --- as position in the market Market leader strategies - Expanding the Total Market, Protecting Market Share, Expanding Market Share Market Challenger Strategies -Choosing an Attack Strategy Market Follower Strategies Market Nicher Strategies o Marketing strategies ---the type of market Strategies for new market entries Strategies for growth markets Strategies for mature and declining markets Strategies for fragmented industries Implementation & control o Balancing Customer and Competitor Orientations o Organizing and planning for effective implementation o Measuring & delivering marketing performance Suggested Readings: 1. Marketing Strategy by Walker, Boyd, Mullins& Larreche, Tata McGrawhill Edition, 2003 2. Marketing Management: Analysis, Planning, Implementation and Control by Philip Kotler, Prentice Hall of India, New Delhi, 2000. 3. Competitive Advantage by Michael Porter, Free Press, New York 4. Competitive Strategy by Michael Porter, Free Press, New York
33
Saurashtra University, Rajkot 4408: BRAND MANAGEMENT Objectives
M.B.A. Semester - IV
The objective of this course is to impart in-depth knowledge to the students regarding the theory and practice of Brand Management. Course Contents Brands & Brand Management – meaning, brand versus commodity, elements of brand, reasons for brand (from consumer’s & firm’s point of view), scope of brand, branding challenges & opportunities, Strategic brand management process Brand positioning & values – identifying & establishing brand positioning, positioning guidelines, defining & establishing brand values, internal branding Brand personality & identity – meaning, brand personality scale measure, criteria for choosing & combining brand elements Brand equity – meaning, criteria for choosing brand elements, options & tactics for brand elements, sources of brand equity, steps for building a strong brand, brand-building implications, relationship between marketing program & brand equity, methods of brand equity measurement, evaluation of brand equity Branding strategies - Brand-product matrix, Brand hierarchy, Designing a branding strategy Brand extension - Meaning, advantages & disadvantages of brand extension, types of extension, how consumers evaluate brand extension, evaluating brand extension opportunities Managing brands over time – reinforcing brands, revitalizing brands, repositioning brands, adjustment to brand portfolio, Managing brands over geographic boundaries & market segments – rationale for going international, advantages & limitations, standardization versus customization, global brand strategy Brand-customer Relation - Brand Loyalty and Customer Loyalty; Branding in Different Sectors - Customer, Industrial, Retail and Service Brands Suggested Readings 1. Kevin Lane Keller, Strategic Brand Management 2. YLR Moorthy Brand Management 3. S. Sengupta Brand Positioning
34
Saurashtra University, Rajkot
M.B.A. Semester - IV
Human Resource Area Course 4409 to 4410
4409: COMPENSATION MANAGEMENT Objectives The course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector, public services and other forms of organsations and to impart skills in designing, analysing and restructure reward management system, polices and strategies. Course Contents Conceptual and Theoretical Understanding of Economic Theory Related to reward Management; Competitive Imperatives: Productivity, Quality, Service, Speed, Learning; Planning for Improved Competitiveness; Diagnosis and Bench marking , Obtaining Commitment; Determination of Inter and Intra –industry Compensation Deferential; Internal and External Equity in Compensation system; Understanding Tools Used in Designing, Improving and Implementing Compensation Packages; Compensation Designs for Specific type of Human Resources like Compensation of Chief Executives, Senior Managers, R&D Staff, etc; Understanding Different Components of Compensation Packages like Fringe Benefits, Incentives Compensation Retirement Plans; Compensation Practices of Multinational Corporations and Strategic Compensation Systems; Statutory Provisions Governing Different Components of reward systems; Working of Different Institutions Related to Reward system like Wage Boards, Pay Commissions. Suggested Readings 1. Armstrong, Michel and Murlis, Helen. Reward Management: A Handbook of Salary Administration. London, Kegan, 1998. 2. Bergess, Lenard R. Wage and Salary Administration. London, Charles E-Merril, 1984. 3. Capeman, George. Employees Share Ownership. New York, Kogan Page, 1991. 4. Hart, Robert A. Economics of Non-Wage Labour Costs. London, George Aller and Unwin,1984. 5. Hendoson, Richard I. Compensation Management: Rewarding Performance. 6th ed. Englewood Cliffs, Prentice Hall Inc, 1994. 6. Micton, Rock. Handbook of Wage and Salary Administration.1980.
35
Saurashtra University, Rajkot 4410: MANAGEMENT OF INDSTIAL RELATIONS
M.B.A. Semester - IV
Objectives
Organizational efficiency and performance are intricately interlinked with industrial relations. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. Course Contents Industrial Relations Perspectives; Industrial Relations and The Emerging Socio-economic Scenario; Industrial Relations and the State; Legal Framework of industrial Relations; Role and Future of Trade Unions; Trade Union and the Employee; Trade Union and The Management; discipline and Grievance Management; Negotiation and Collective Settlements; Participative Management and Co-ownership; Productive bargaining and Gain Sharing; Employee Empower management and Quality Management; Industrial Relations and Technological Changes. Suggested Readings 1. Kochan, T.A & Katz Henry. Collective Bargaining and Industrial Relations. 2nd ed. Homewood, Illinois Richard D Irish.1998. 2. Mamkoottam, K Trade Unionism. Myth and Reality. New Delhi, Oxford University Press.1992. 3. Niland J .R. etc. The Future of industrial relations New Delhi, Sage,1994.4 4. Papola,t,s & Rogers, Labour Institutions and Economic Development of India. Geneva, ILO, 1992. 5. Ramaswamy, E.A. The Rayon Spinners The Strategic Management of Industrial Relations. New delhi, , Oxford University Press.1994. 6. Virmani, B.R. Participative Management vs. Collective Bargaining. New Delhi, Vision Books,1988.7. Webb, Sideny & Webb, Beatrice. Industrial Democracy. Melbourne, Longman, 1987.
36
M.B.A. Semester - IV
Semester – IV Compulsory Courses 4401 to 4402
4401: INTERNATIONAL BUSINESS Objectives: The objective of this paper is to give students an overall view of the international environment. Course Contents: Globalisation o Concept – Drivers of Globalisation – Management Focus – Impact of WTO on Developing Country – Tariff & non tariff barriers – International Environment: Legal & Cultural. International Trade Theory o Overview – Absolute Advantage – Comparative Advantage – Heckscher-Ohlin Theory – The Product Life Cycle Theory –New Trade theory – National Comparative Advantage: Porter’s Diamond Foreign Direct Investment o FDI in world economy – FDI in India – Horizontal & Vertical FDI – Implication for Business The Global Capital Market o Introduction – Benefits of the Global Capital Market - Growth of Global Capital Market – The Euro Currency Market – The Global Bond & Equity Market The Strategy of Entering in International Business o Strategy and Firm – Profiting from Global Expansion – Responsiveness – Strategic Choices – Methods of Entry: Exporting, Licensing, Joint Venture & Mergers & Acquisition. Global Marketing and R & D o Introduction – Globalization of Markets and Brands – Market Segmentation – Global Marketing Mix – International Product Life Cycle Accounting in the International Business o Country Differences in Accounting Standards – National and International Standards – Accounting Aspects of Control Systems Financial Management in the International Business o Investment Decision – Financing Decision – Global Money Management EXIM Policy of India & Export Procedure & Documentation – Impact of Foreign currency rate on Indian Export & Import Business. Suggested Readings: 1. Charles W.L. Hill, International Business, Tata McGraw Hill Co. Ltd., New Delhi, 2004. 2. Thakur, Burton & Srivastava, International Management, Tata McGraw Hill Co. Ltd., New Delhi, 2002. 3. Sharan V., International Financial Management, Prentice Hall of India, New Delhi, 2004.
26
Saurashtra University, Rajkot 4402: COMPREHENSIVE PROJECT STUDY
M.B.A. Semester - IV
The final project will be evaluated at the end of the fourth semester by the examiners appointed by the university. This would be equivalent to the marks of the two papers
Finance Area Course 4403 to 4404
27
Saurashtra University, Rajkot
M.B.A. Semester - IV
4403: INDIAN FINANCIAL SYSTEM Objectives: The main objectives of this course are to help to learn the various financial services and their role in the overall financial system. Course Contents
Financial System – An Introduction Introduction – Components – Functions – Designs – Nature and Role of Financial Institutions and Financial Markets Introduction – Treasury Bills: Types – Commercial Paper – Commercial Bills – Certificate of Deposits – Call/Notice Money Market - Money Market Intermediaries – Money Market Mutual Funds – Link Between Money Market and Monetary Policy in India – Tools for Managing Liquidity in the Money Market Introduction – Benefits – History – Types of Financial Derivatives – Features of Derivatives Market – Traders in Derivatives Market - Derivatives Market in India – Forward and Futures – Futures Trading Strategies – Options – Options Trading Strategies – Derivatives Trading in India. Banking Institutions – Development of Banking in India – Schedule Commercial Banks – Reforms in Banking Sector – Restructuring of Public Sector Banks – Cooperative Banking – Non-Banking Finance Companies Introduction – History – Types of Schemes – Organization – Association of Mutual Funds in India – Unit Trust of India – Growth and Performance of Mutual Funds in India Introduction – Origin and Development – Opening up of Insurance Sector – IRDA – Health Insurance – Insurance Intermediaries – General Insurance – Reinsurance – GIC & LIC
Money Market -
Derivatives Market -
Banking and Non-Banking Institutions -
Mutual Funds -
Insurance -
Factoring and Forfeiting - History – Types – Mechanism - Legal Aspects – Advantages & Limitations Credit Rating - Concept – Factors Affecting Assigned Rating - International Credit Rating Agencies - Credit Rating in India – Functions – Benefits and Disadvantages of Credit Rating – Types of Rating - Credit Rating Agencies in India – CRISIL – ICRA – CARE – ONICR Financial Regulations SEBI: Power & Functions of SEBI, Achievement of SEBI. RBI: Objectives, Origin of RBI, Legal Framework, Functions & Role Definition – Sources – Mode – Demand for Consumer Finances – Consumer Finance Practices in India – Product Covered - Terms of Finance – Pricing – Marketing – Consumer Finance Insurance – Consumer Credit Scoring – Merits – Limitations – Hire Purchase & Installment Credit Definitions – Services of Merchant Bank - Regulatory Framework – Offer by Unlisted Companies – Terms of Issue – Scope of Merchant Banking in India Concept - Types – Effect on Financial Statements – Tax Aspect of Leasing Financial Evaluation of Leasing
Consumer Finance -
Merchant Banking -
Leasing Services -
28
Saurashtra University, Rajkot
M.B.A. Semester - IV
Suggested Readings: 1) Bhalla V.K. Management of Financial Services, Anmol Publications Pvt. Ltd., New Delhi, 2002 2) Pathak Bharati, Indian Financial System, Pearson Education, New Delhi, 2004 3) Gurusamy S., Financial Services and System, Vijay Nicole Imprints Pvt. Ltd., Chennai, 2004. 4) Machiraju H.R., Indian Financial System, Vikash Publishing House Pvt. Ltd., New Delhi, 2002 5) Khan M.Y., Financial Services, Tata McGraw Hill, New Delhi, 2001 6) Khan M.Y., Indian Financial System, Tata McGraw Hill, New Delhi, 2001 7) Desai Vasant, The Indian Financial System, Himalaya Publication, Mumbai, 2001 8) Bhatia B.S. and Batra G.S., Management Capital Markets, Financial Services and Institutions, Deep and Deep Publication, New Delhi, 2000 9) Deodhar & Abhyankar, Indian Financial System, Himalaya Publishing House, Mumbai, 23003.
29
Saurashtra University, Rajkot 4404: PROJECT MANAGEMENT & CONTROL Objectives
M.B.A. Semester - IV
The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals, their planning and management in the review of the projects undertaken. Course Contents Generation and Screening of project idea Capital expenditure; importance and difficulties Market demand and situational analysis Technical analysis Financial analysis Analysis of project risk; firm risk and market risk; social cost benefit analysis Multiple projects and constraints; network techniques for project management Project review and administrative aspects Project financing in India Problem of time and cost overrun in public sector enterprises in India Assessment of tax burden; environment appraisal of project Suggested Readings 1. Ahuja, G K & Gupta, Ravi. Systematic Approach of Income Tax. Allahabad, Bharat Law House, 1997. 2. Bhalla, V K. Modern Working Capital Management. New Delhi, Anmol, 1997. 3. Bhalla, V K Financial Management and Policy, 2nd ed. New Delhi, Anmol, 1997. 4. Chandra Prasanna.: Project Preparation, Appraisal, Budgeting and Implementation. 3rd ed., New Delhi, Westville, 1995. 5. Dhankar, Raj S.: Financial Management of Public Sector Undertakings New Delhi, Westville, 1995.
System Area Course 4405 to 4406
30
Saurashtra University, Rajkot 4405: WEB TECHNOLOGIES Objective
M.B.A. Semester - IV
The objective of the course is to familiarize the students with the Web Technologies available for e-Commerce. Course Contents Overview of the web technology, Internet Architecture Software and Hardware requirement. Authenticating HTML *: Building Blocks of HTML, Page Design, Site Design, Linking HTML documents, Adding Images, audio and video; SCRIPTS: Java Scripts VB Scripts; Programming: Development Overview of Java and Python programming, Database, E-commerce site
Linux: basic features, vi editor,* LINUX Commands, Elements of Shell Programming; # Com concepts: Dot Com companies Vs. Brick and Mortar companies, Critical success factors for Dot com companies, Hybrid companies, Security of Data Transfer -Cryptography-Encryption and Decryption of data -Digital Signatures, Cyber Laws #Configuration and features of Apache Web Server * Involves Programming # only theory ** included for lab only (not for the theory exam) Suggested Readings 1. Coleman,,Pat and Peter Dyson Internets BPB Pub.,Delhi, 1997 2. keen, peter and Mark McDonald The e-process edge, delhi- TMH-Delhi 3. Oberoi Sundeep e-Security and You, Delhi, rata McGraw-Hill,2001 4. Richart,Alberto Manuel Books,Delhi,2000. and Stephen Asbury Active Server Pages 3,IDG
5. Rich, Jason R. Starting an E-Commerce Business, IDG Books, 2000. 6. 7. 8. 9. Schneider, Robert D. & J.R. Garbus Optimizing SOL Server 7, N.J., Prentice -Hall, 1999 Web Enabled Commercial Application Development- Ivan Bayross-BPB Java programming- Balagurusamy-TMH How the Internet Works-Techmedia
10. Linux Documentation 13. Apache Unleashed – Techmedia
31
Saurashtra University, Rajkot 4406: ERP . Objective
M.B.A. Semester - IV
To make the students able to participate in planning and implementation of advanced enterprisewide systems and technologies in their career. Course Contents
ERP o History- from MRP to ERP - Benefits of ERP - ERP and Related - Technologies - Business Process re-engineering - Data warehousing and Data Mining - Online analytical Processing(OLAP) - ERP – SCM and CRM
ERP Implementation o Implementation Life cycle -Implementation Methodology - Organizing the Implementation - Project Management and Monitoring - After ERP Implementation…
Business Modules in an ERP packages o Finance – Manufacturing - Human Resources - Plant Maintenance - Materials Management - Quality Management - Sales & distribution
The ERP market o ERP market place - SAP AG – PeopleSoft - Baan Company - JD Edwards World Solutions company - Oracle Corporation – QAD -System software Associates, Inc. (SSA)
ERP Present & Future o Enterprise Integration Application(EIA) - ERP and E-commerce - ERP and the Internet - Future dimensions of ERP
Suggested Readings 1. Hammer, Micheal and Jamts Chamby Reengineering the Corporation, 1997. 2. Leon, Alexix Countdown 2000, Tata Mcgrawhill 3. Leon, Alexis- ERP demystified- TMH 4. Ptak, Carol A. & Eli Schragenheim ERP, St. Lucie Press, NY, 2000
32
Saurashtra University, Rajkot
M.B.A. Semester - IV
Marketing Area Course 4407 to 4408
4407: STRATEGIC MARKETING Objectives The basic objective of this course is to develop skills for analysing market competition and design appropriate competitive marketing strategies for higher market share. Course Contents Introduction to strategy o Market oriented perspective - Corporate strategy decision & its marketing implications - Business strategies and their marketing implications Opportunity analysis o Market situation analysis – macro & micro - Identifying attractive markets Industry analysis and competitive advantage - Industry Segmentation and Competitive Advantage - Measuring market opportunities - Targeting attractive market segments - Differentiation & positioning - Role of Competitive Pricing, Competitive Sales Promotion& Competitive Advertising Formulating marketing strategies o Analysis of Competitor's Strategies and Estimating their Reaction Pattern and Competitive Position o Power Games amongst Competing Players o Marketing strategies --- as position in the market Market leader strategies - Expanding the Total Market, Protecting Market Share, Expanding Market Share Market Challenger Strategies -Choosing an Attack Strategy Market Follower Strategies Market Nicher Strategies o Marketing strategies ---the type of market Strategies for new market entries Strategies for growth markets Strategies for mature and declining markets Strategies for fragmented industries Implementation & control o Balancing Customer and Competitor Orientations o Organizing and planning for effective implementation o Measuring & delivering marketing performance Suggested Readings: 1. Marketing Strategy by Walker, Boyd, Mullins& Larreche, Tata McGrawhill Edition, 2003 2. Marketing Management: Analysis, Planning, Implementation and Control by Philip Kotler, Prentice Hall of India, New Delhi, 2000. 3. Competitive Advantage by Michael Porter, Free Press, New York 4. Competitive Strategy by Michael Porter, Free Press, New York
33
Saurashtra University, Rajkot 4408: BRAND MANAGEMENT Objectives
M.B.A. Semester - IV
The objective of this course is to impart in-depth knowledge to the students regarding the theory and practice of Brand Management. Course Contents Brands & Brand Management – meaning, brand versus commodity, elements of brand, reasons for brand (from consumer’s & firm’s point of view), scope of brand, branding challenges & opportunities, Strategic brand management process Brand positioning & values – identifying & establishing brand positioning, positioning guidelines, defining & establishing brand values, internal branding Brand personality & identity – meaning, brand personality scale measure, criteria for choosing & combining brand elements Brand equity – meaning, criteria for choosing brand elements, options & tactics for brand elements, sources of brand equity, steps for building a strong brand, brand-building implications, relationship between marketing program & brand equity, methods of brand equity measurement, evaluation of brand equity Branding strategies - Brand-product matrix, Brand hierarchy, Designing a branding strategy Brand extension - Meaning, advantages & disadvantages of brand extension, types of extension, how consumers evaluate brand extension, evaluating brand extension opportunities Managing brands over time – reinforcing brands, revitalizing brands, repositioning brands, adjustment to brand portfolio, Managing brands over geographic boundaries & market segments – rationale for going international, advantages & limitations, standardization versus customization, global brand strategy Brand-customer Relation - Brand Loyalty and Customer Loyalty; Branding in Different Sectors - Customer, Industrial, Retail and Service Brands Suggested Readings 1. Kevin Lane Keller, Strategic Brand Management 2. YLR Moorthy Brand Management 3. S. Sengupta Brand Positioning
34
Saurashtra University, Rajkot
M.B.A. Semester - IV
Human Resource Area Course 4409 to 4410
4409: COMPENSATION MANAGEMENT Objectives The course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector, public services and other forms of organsations and to impart skills in designing, analysing and restructure reward management system, polices and strategies. Course Contents Conceptual and Theoretical Understanding of Economic Theory Related to reward Management; Competitive Imperatives: Productivity, Quality, Service, Speed, Learning; Planning for Improved Competitiveness; Diagnosis and Bench marking , Obtaining Commitment; Determination of Inter and Intra –industry Compensation Deferential; Internal and External Equity in Compensation system; Understanding Tools Used in Designing, Improving and Implementing Compensation Packages; Compensation Designs for Specific type of Human Resources like Compensation of Chief Executives, Senior Managers, R&D Staff, etc; Understanding Different Components of Compensation Packages like Fringe Benefits, Incentives Compensation Retirement Plans; Compensation Practices of Multinational Corporations and Strategic Compensation Systems; Statutory Provisions Governing Different Components of reward systems; Working of Different Institutions Related to Reward system like Wage Boards, Pay Commissions. Suggested Readings 1. Armstrong, Michel and Murlis, Helen. Reward Management: A Handbook of Salary Administration. London, Kegan, 1998. 2. Bergess, Lenard R. Wage and Salary Administration. London, Charles E-Merril, 1984. 3. Capeman, George. Employees Share Ownership. New York, Kogan Page, 1991. 4. Hart, Robert A. Economics of Non-Wage Labour Costs. London, George Aller and Unwin,1984. 5. Hendoson, Richard I. Compensation Management: Rewarding Performance. 6th ed. Englewood Cliffs, Prentice Hall Inc, 1994. 6. Micton, Rock. Handbook of Wage and Salary Administration.1980.
35
Saurashtra University, Rajkot 4410: MANAGEMENT OF INDSTIAL RELATIONS
M.B.A. Semester - IV
Objectives
Organizational efficiency and performance are intricately interlinked with industrial relations. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. Course Contents Industrial Relations Perspectives; Industrial Relations and The Emerging Socio-economic Scenario; Industrial Relations and the State; Legal Framework of industrial Relations; Role and Future of Trade Unions; Trade Union and the Employee; Trade Union and The Management; discipline and Grievance Management; Negotiation and Collective Settlements; Participative Management and Co-ownership; Productive bargaining and Gain Sharing; Employee Empower management and Quality Management; Industrial Relations and Technological Changes. Suggested Readings 1. Kochan, T.A & Katz Henry. Collective Bargaining and Industrial Relations. 2nd ed. Homewood, Illinois Richard D Irish.1998. 2. Mamkoottam, K Trade Unionism. Myth and Reality. New Delhi, Oxford University Press.1992. 3. Niland J .R. etc. The Future of industrial relations New Delhi, Sage,1994.4 4. Papola,t,s & Rogers, Labour Institutions and Economic Development of India. Geneva, ILO, 1992. 5. Ramaswamy, E.A. The Rayon Spinners The Strategic Management of Industrial Relations. New delhi, , Oxford University Press.1994. 6. Virmani, B.R. Participative Management vs. Collective Bargaining. New Delhi, Vision Books,1988.7. Webb, Sideny & Webb, Beatrice. Industrial Democracy. Melbourne, Longman, 1987.
36
