MHA 626 Discussion Questions

Published on April 2017 | Categories: Business/Law | Downloads: 52 | Comments: 0 | Views: 626
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MHA 626 Discussion Questions Click Link Below To Buy: http://hwcampus.com/shop/mha-626-discussion-questions/ Contact Us: [email protected] Week 1 DQ 1 In the business world, successful businesses listen to their customers’ voices and strive to provide exceptional customers’ services. This practice may not be widely accepted in the healthcare industry. Articulate at least two customer-oriented elements when developing a strategic plan for a 250-bed community hospital. Respond to at least two of your classmates’ postings. Week 1 DQ 2 There are 20 key issues listed by the AHA. Please select two issues from the list and present them as two marketing related opportunities to a healthcare related organization. Make sure you describe the type of healthcare organization in your response. If you work for a healthcare organization, you may present these two opportunities to your organization. List your reference(s) in APA format. Respond to at least two of your classmates’ postings. Week 2 Dqs Assume you were hired by the city of Phoenix, AZ to design a health and wellness program for baby boomers. How would you incorporate the major trends discussed in Chapter 3 into this program? Review articles, websites, and news associated with health reform. Describe at least two changes associated with health reform that will shape the future of health care. What are the implications for a hospital or health care organization’s marketing strategy/plan? Identify and define at least two impacts of reform on health care marketing in general. Describe how health care marketers will play a role in helping their organizations respond to these changes. Provide a minimum of two scholarly resources to support your response. Week 3 Locate a mission statement from a healthcare organization. Critique the mission statement by using nine questions listed on page 69 of the Hillestad and Berkowitz’s book. List your reference(s) in APA format Florida Hospital Systems Week 5 Assume you were a marketing manager at a healthcare company selling dietary supplements and beauty products. What type of promotion (communication) mix would you implement? How would you integrate online media into the traditional promotion mix? Week 6 Strategic alliance with other organization is a commonly used strategy in today’s healthcare environment. Assume that you were the administrator at ABC hospital that will sign a contract with XYZ hospital to form strategic alliance. The physician leader at your hospital disapproves this deal and tells you that he will resign once the contract becomes effective. How will you respond to the physician leader?

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MHA 626 Discussion Questions Click Link Below To Buy: http://hwcampus.com/shop/mha-626-discussion-questions/ Contact Us: [email protected] Week 1 DQ 1 In the business world, successful businesses listen to their customers’ voices and strive to provide exceptional customers’ services. This practice may not be widely accepted in the healthcare industry. Articulate at least two customer-oriented elements when developing a strategic plan for a 250-bed community hospital. Respond to at least two of your classmates’ postings. Week 1 DQ 2 There are 20 key issues listed by the AHA. Please select two issues from the list and present them as two marketing related opportunities to a healthcare related organization. Make sure you describe the type of healthcare organization in your response. If you work for a healthcare organization, you may present these two opportunities to your organization. List your reference(s) in APA format. Respond to at least two of your classmates’ postings. Week 2 Dqs Assume you were hired by the city of Phoenix, AZ to design a health and wellness program for baby boomers. How would you incorporate the major trends discussed in Chapter 3 into this program? Review articles, websites, and news associated with health reform. Describe at least two changes associated with health reform that will shape the future of health care. What are the implications for a hospital or health care organization’s marketing strategy/plan? Identify and define at least two impacts of reform on health care marketing in general. Describe how health care marketers will play a role in helping their organizations respond to these changes. Provide a minimum of two scholarly resources to support your response. Week 3 Locate a mission statement from a healthcare organization. Critique the mission statement by using nine questions listed on page 69 of the Hillestad and Berkowitz’s book. List your reference(s) in APA format Florida Hospital Systems Week 5 Assume you were a marketing manager at a healthcare company selling dietary supplements and beauty products. What type of promotion (communication) mix would you implement? How would you integrate online media into the traditional promotion mix? Week 6 Strategic alliance with other organization is a commonly used strategy in today’s healthcare environment. Assume that you were the administrator at ABC hospital that will sign a contract with XYZ hospital to form strategic alliance. The physician leader at your hospital disapproves this deal and tells you that he will resign once the contract becomes effective. How will you respond to the physician leader?

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