Mobile Phone

Published on May 2016 | Categories: Documents | Downloads: 67 | Comments: 0 | Views: 613
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New Product Development Mobile Phone

Mushtak Shaikh 66 MMS Rahul Mahant PGDBM

Step 1: Idea Generation
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Ideas from various Dept. :R&D, Design, Production, Marketing & Sales Techniques : Market Research , Survey, Consumer Buying Behavior, customer specification &choices, Competitors product Technology Type : GSM / CDMA Platform : 2G/3G/4G Design Type : Bar/Flap/Slider/Touch Screen/QWERTY Target Group : Economy /Business

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y y y y

Step 2 :Product Selection
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Using Ideas generated in step 1 around 60 combinations are made One Product Is then Selected

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Selected Product: y GSM+CDMA
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3G Slider + Touch Screen + QWERTY Business Class

Step 3: Preliminary Product Design
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Functionality: the tasks that users wish to perform with the phone how they want to go about performing those tasks what features your phone should offer and what are dispensible to trade off size for weight and battery life, cost against functionality, and so on. what factors will influence their decision about which phone to buy

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y

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y y y y y y

Interface: How are you going to present all this information to the user? What style of output is most suitable? What is the best way to interact with it? Will you present all the information at once? What input characteristics will your phone have how will numbers be entered, functions accessed, and so on?

Aesthetics: Consider issues of overall colour, size, shape, y texture; of button spacing, layout, colour and feedback y display size and placement; information display.
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Step 4: Prototype Construction
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Several prototypes resembling final product made Miniature Design created Embedding all the features selected in step 2

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y

Step 5: Testing
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A test is simply a tool that is used to measure something To verify marketing and technical performance For error free superior product Test it within Organizations Test it with external expertise Build enough prototypes for such testing Test markets based on geographic region , income group etc. Gather quantitative data on acceptance Testing time period 6 month to one year

Step 6: Final Product Design
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Preparation of final design and specifications of product Changes made after testing Product ready for production Re-testing after making changes Final size ,shape , colour Final Product Specifications: measuring approx. 4.4 (5.8 open) x 2.4 x .57 and weighing 5.68 ounces 3.2 360×480 capacitive touch screen display 35 key full QWERTY backlit slide-out keyboard Optical trackpad Powerful 624 Mhz processor with 512 MB Flash memory

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4 GB built-in memory storage plus a microSD/SDHD memory card slot that supports up to 32 GB cards 5 MP camera with flash, continuous auto focus, image stabilization, scene modes, geo-tagging and zoom, as well as video recording at up to 640×480 resolution Built-in GPS Wi-Fi (802.11 b/g/n)

Step 7: Market New Product

The Final Product

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