A
PROJECT REPORT
ON
Brand
Preference
Of
Mobile Phones Among
Submitted To:
Supervisor
Submitted By:
Your Name
Roll No.- XXXXXXX
COLLEGE NAME
Ghaziabad, U.P.
CERTIFICATE
This is to cert
YOUR
ify that
NAM
,st
E
udent
COLLEGE
of
NAM
hasE
com pleted her project on the Pr
topi
efer
c of
ence of M obile
unders
the
upervision and
guidanc
of
SUPERVISOR
e
Faculty m
er
em
of
bCOLLEGE
. NAM E
To bestofm y know ledge the reportis originaland ha
orsubm itted anyw here else.Itisan independentw or
(
YOUR SUPERVI
) SOR
ACKNOWLEDGEMENT
W hen I em barked this project,it appeared to m e as onerou
progressed Idid realized thatIw asnotalone afterall.
I w ish to express m y gr
DIRECTOR
atitude
NAME,
to direcCOLLEGE
tor,
NAM
,
E
FACULTY M EM
, Pr
BER
ogram
orc
di
onator w ho have extended their kin
guidance and suggestion w ithoutw hich itcould nothave bee
com plete thisprojectreport.
M y sincere thanks to m y all entir
XXXXX
e fac
,XXXXX
ultyand
m em
al
ber
l st
saff
m em bersforoffering m e allkindsofsupportand help in prepa
Iam deeply indebtedNAME
to m f
y
or
gui
not
deonly hervaluable and enligh
guidance butalso forthe freedomis
ng
he
thi
render
sproj
ed
ecm
tw
e dur
ork.
Iam thankfulto m y group
NAMm
and
Eem ber
other classm
w
at
is
es
her
,ws
el
wl
ho
w ith their m agnanim ous and generous help and supportm ad
affair.
M y heartgoesoutto m y parentsw ho bearw ith m e allthe troub
sm ile during the entire study period and beyond.
YOUR NAM E
StudentM anager
PGDM
08/012
COLLEGE NAM E
PREFACE
The project givesof
ant
i
he
nsi
tght
elecom
.I
s
tec
bas
tor
ically helps
understanding the brand preference ofstudents w it
phones.It helps us to know w hat are the basis on w
choosesa par
rbr
tiand
cula
w hen he/she purchasesa new hand
The projectw illhelp to learn aboutthe grow ing tele
The research w illalso bring to lightw hatallfactors
atthe tim e ofpurchase ofa new m obile phone.
Table of Contents
1.
INTRODUCTION ....................................................................................................7
a.
The Global Cellular Mobile Industry: ...................................................................8
c.
Telecom Industry in India ...............................................................................9
d.
History of Indian Telecommunications ............................................................... 10
e. The Key players in the Telecom Market in India........................................11
Innovation in partnership ................................................................................ 21
f.
2.
OBJECTIVES OF THE STUDY ........................................................................22
RESEARCH METHODOLOGY ...........................................................................24
a. SAMPLING METHODOLOGY: ..........................................................................24
b. RESEARCH DESIGN: -....................................................................................... 24
c.
DATA COLLECTION: ........................................................................................ 24
3.
DATA ANALYSIS AND INTERPRETATION........................................................ 26
The firstw ind ofreformni
si
c
n
at
tel
ions
ecom
sec
mt
u
orbegan to flow in 1980
the private sectorw asallow ed in telecom m unications equipm
1985, Departm ent of Telecom m unications (DOT) w as estab
exclusive provider of dom estic and l
at
ongdi
w oul
st
danc
bee
it
s
s
er
ow
vi
n
ce th
regulator (separate from the postal system ). In 1986,tw o
ow ned com panies w ere created: the Videsh Sanchar Nigam L
international telecom m unications and M ahanagar Telepho
(M TNL)for
ics
eer
invm etropolitan areas.
In 1990s,telecom m unications sector benefited from the gen
econom y.Also,exam ples of telecom revolution in m any oth
resulted in better quality ofservice andol
low
icy
er
mt
aker
arif
s
fs
t
,
oled I
initiate a change prr
oc
es
es
ul
s
tf
ii
ng
nal
in
ly
opening up oftelecom servic
for the private sector.NationalTelecom Policy (NTP)1994 w
give a com prehensive roadm ap for the IndianI
t
n
el
1997,
ecom m unica
Telecom Regulatory Authority ofIndia (TRAI)w as created.T
as a regulator to facilitate the grow th ofthe telecom sector.
Policy w as adopted in 1999 and cellular services w ere also l
ye
ar.
Telecom m unication sectorin India can be divided into tw o se
Provider (FSPs),and Cellular Services.Fixed line services c
national or dom estic long distance and international long d
state operators(BSNL and M TNL),accountforalm ost90 perc
basi
s
c
ervices.Private sector services are presently availabl
areas,and collectively accountfor less than 5 per cent ofsu
privat
ser
evicesfocuson the business/corporate sec
end
tor,and off
services,such asleased lines,ISDN,closed usergroup and vid
Cellular services can be further divided into tw o categorie
M obile Com m
ti
uni
ons
c(
aGSM )and Code Division M ultiple Access(CD
sector is dom inated by Ai
Es
rs
tar
el,Vodf
and I
one
dea Cellular,w hile the
sector is dom inated by Reliance and Tata Indicom .Opening u
dom estic long distanc
ser
et
vi
el
cephony
es are the m ajorgrow th drivers fo
industry. Cellular operators get substantial revenue from
com pensate them forreduction in tariffson airtim e,w hich al
m ain source ofrevenue.The
tarr
if
educ
fs for
tion
airi
t
n
im e,nationallong di
internationallong distance,and handsetpriceshasdriven de
e. The Key players in the Telecom Market in India
1. Nokia
2. M otorola
3. Sam sung
4. LG
5. Sony Ericsson
Nokia
In 1865,an engineer nam ed Fr
tedr
abli
i
s
khed
Ides
a
pul
tw
am
ood
pes
m ill and
started m anufacturing paper in southern Finland near the ba
w ere the days w hen there w as a strong dem and for paper in
stakes and Nokia grewas
fas
ter
ter
.The
and f
Nokia exported paper to Russia firstand then to the United K
The Nokia factory em ployed a fairly large w orkforce and a sm
around it.In southern Finland a com m unity called Nokia still
Finnish Rubber W orks,a m anufacturer a Rubber goods
,im pre
electrcity produced by t
-he Nokia w ood
started selling goods under the brand nam e on Nokia. Afte
acquir
aed
m ajor partofthe Finnish Cable W orks shares.The Fin
had grow n quickly due to the increasing need forpow ertrans
and telephone netw orksin the W orld W arII.Gradually the ow
W orks and the
W Cabl
orksecom panies consolidated.In 1967,allthe
m erged
up to form the Nokia Group.The Electronics Departm ent
Group w asform ed.
In the beginni
970,
ng of
the
1 telephone exchanges c
m
ons
echani
isted
cal
ofelect
analog sw itches.Soon Nokia successfully developed the dig
200) thereby replacing the prior electro m echanicalanalog
200 w as em bedded w
level
ith m
hi
c
put
o
gh er language as w ell as Int
m icroprocessors w hich in turn
cal
ont
low
rol
ed
led
com
tel
put
ephone
er
exchang
Introduction ofm obile netw ork began
duc
enabl
tion
ing
tot
ihe
nvent
Noki
the
a pro
netw ork in 1981.The NM T w as later on introduced in other c
GlobalSystem for M obile Com m unication (GSM ),a digitalm
l
aunched and Nokia started the developm entofGSM phones.B
brought about an econom ic recession in Finland.(Rum our h
offered to the Sw edish telecom com pany Ericsson during th
refused)Due to
ia
thi
inc
sr
Nok
eased itssale ofGSM phonesthatw aseno
w as the m ain reason for Nokia to notonly be one ofthe large
im portantcom paniesin Finland.Asperthe sources,in Augus
GSM system sto 59 oper
31 cat
ount
ors
ri
i
n
es.
Slow ly and steadily,Nokia becam e a large television m anuf
largest inform ation technology com pany in the Nordic cou
econom ic recession the Nokia w as com m itted to telecom m u
series of
pr
the
oduction w as so successfulthat inspite ofits goa
units,itm arvellously sold 20 m illion.Presently,Nokia isthe
digitaltechnologies,itinvests 8.5% ofnetsales in research
hasitsannua
lNokia Gam e.
Enter to Global System Communication
Nokia Corporation (Nokia),a Finland based com pany incorp
leading m anufacturerofm obile devicesand m obile netw orks
years,Nokia has evolved fr
rom
and
a pul
cabl
p,
es
rubbe
m anufacturing com pan
a m ajor m anufacturer ofw ireless devices and netw orks.Nok
ofm obile devices w ith experiences in m usic,navigation,vid
gam esand businessm obility.Ital
ent
so
,s
pr
ol
ovi
uti
des
onsequi
and pm
services f
netw ork operators, service providers and corporations.Th
products in 150 countries across the w orld.Itis headquarte
and em ploysabout68,500 people.
The com pany recorded
fE41,
revenues
121 moillion during the fiscalyea
Decem ber 2006,and an increase of20.3% over 2005.The ope
com pany w as E5,488 m illion during fiscalyear 2006,an inc
2005.The netprofitw as E4,306
year
m i2006,
llion i
an
n fis
nc
cal
rease of19.1
over2005.
Nokia Corporation m anufactures m obile devices principally
for m obile com m unications,code division m ultiple access (
CDM A (W CDM A) technologies. The com r
pany
ee di
oper
visions
ates
: in
M ultim edia,Enterprise Solutions,and Netw orks.The M ultim
bringing connected m obile m ultim edia to consum ersin the fo
devices, including 3G W CDM A m obile devices and solution
Sol
t
u
ionsdivision enablesbusinessesand institutionsto exten
from m obile devices for voice and basic data to secure m obil
applications.Its solutions
opt
inc
im
lude
ized
bus
m obi
ines
les
devices for end u
a por
tfolio ofInternet portfolio netw ork perim eter security g
connectivity offerings. The Netw orks division provides ne
com m unications, and netw orks service platform s and prof
operatorsand s
ovi
ervi
der
ce
spr
.Nokia Corporation isbased in Espoo,F
Motorola
M OTOROLA Electronics a w holly ow ned subsidiary of M OTO
w asestablished in January, 2003 after clearance from the
Prom otion Board(FIPB). The ndus
trend
tr
of
y nor
beat
mi
s
ng
star
i ted w ith th
fastestnat
ever
ionw ide launch byM OTOROLA in a period of4 and 5
the com m encem entofoperationsin M ay 2003.
M OTOROLA setup
of
a
the
stat
are
tm anufacturing facility atGreater N
Delhi, in 2004,i
w
nves
ith t
an
m ent of Rs 500 Crores. During the ye
M OTOROLA also com m enced the hom epr
fri
oduc
endl
t
y
ion
Ref
f
r
or
iger
its
at
ec
or
os
and established its assem bly line for its PC M onitors at
m anufacturing unit.
The GreaterNoida mg
anuf
unit
ac
li
t
ne
urhas
in been designed w ith the
technologies atpar w ith internationalstandards atKor
m ostEc
fro
iendly units am ongstallM OTOROLA m anufacturi
w orld.
The year 2001 w itnessed M OTOROLA bec
grom
ow ing the fa
com pany in the consum er electronics, hom e appliance
peripherals industry. The
tic
ll
om
the
pany
m ont
had
h of October 200
achieved a cum ulative turnoverofRs5000 Croresin Indi
in 2003 ,m aking itthe
r Rs
fas
5000
testCr
eve
ores clocked by any com p
in the Indian consum er electronics and hom e appliance
achieved this m ilestone,M OTOROLA achieved another be
first ever sales of One Lakh ACs (W indow s and Splits) in
M OTOROLA is poised to surpass its turnover targetofRs
yearand clock a turnoverofRs.3000 Crores.
Thisyear,M OTOROLA hasem erged asthe leaderin Colour
Autom atic W ashing M achines,Ai
r
Fr
Condi
ee Ref
ger
ti
roner
at
i ors,
and
Frost
M icrow aves Ovens.In Colour Televisions having setthe
m illion units ofColorTelevisionsfor2002,M OTOROLA h
the one m illion m ark in the m onth ahead ofitstarget.
M OTOROLA Electronics Indi
tes
a
ti
gr
s ow
the
ing
fas
com pany in the
consum er electronics,hom e appliances and com puter pe
today.
M OTOROLA Electronics is continually providing supe
products& value form oney to over50 lacshouseholdsin I
Samsung
The
Samsung Group isthe w orld's
congl
larges
omt
.
er
It
at
Sout
is
e h Kor
'sl
ea
argest
chaebol
and com posed ofnum erous
bus
int
ines
er
,
nat
al
ses
l
i
uni
onal
ted under the
Samsung brand, incl
Sam
uding
sung Elec
,t
t
r
he
oni
wcor
s ld's el
lar
ec
ges
troni
t cs
com pany,
Sam sung Heavy I
,
ndus
one t
of
rit
es
he w orld'
shi
sl
pbui
arges
l
and
der
t s
Sam sung Engineering &
,a
Cons
m aj
t
or
ruc
gl
tobal
ion construction com pany
three m ultinationals form the core of Sam sung
-t
Gr
he
oup and re
m eaning of
Kor
the
ean
w orSamsung
d
is"tristar"or"three stars".
The
Samsung brand isthe bes
Sout
tknow
h Kor
nbr
ean
and in the w orld and in 2005
Sam sung over
Japanes
took
rival
eSony
as the w orld's
cl
ons
eadi
um
ng
er electronics
brand and becam e partofthe top tw enty globalbrands overal
in m any dom estic industries
f
,
inanc
suc
,c
h
ial
hem
as t
i
,r
c
he
al
etai
and
l
entertainm
indus
enttries. Sam sung's strong influence in South K
throughoutthe nation,and issom etim escalled the 'Republic
The 1990ssaw Sam sung rise asan internationalcorporation.
a num berofbusines
but
sesal
abr
sooad,
began leading the w ay in certain e
com ponent
Samss
.ung'sconstruc
wt
as
ion
aw
br
ar
anc
ded
h a contractto build on
the tw
Pet
o ronasTow
in
M er
alays
s,
Tai
iapeii
101
n
Taiwand
an tBur
he jDubai
in
United Arab Em
(founded
irates by Callum Cuirtis),w hich isthe tallest
constructed.In 1996,the Sam sungSungkyunkw
Group reacqui
anr
Uni
ed ver
thesity
foundation.In 1993 and in orderto change the strategy from t
leaderto the role ofa di
Lee
ffer
Kun
hee
ent
,
Lee
iat
Byung
or
,
chull
offten ofSam sung Group'ssubsidiaries,dow nsized the com pa
operationsto concentrate on three industries:electronics,e
chem
cal
i s(Sam sung Electronics).
Sam sung isthe w orld'slarges
Tel
tmevi
anuf
s
and
ions
act
var
urer
ious
ofother
consum erelec
. tronics
Sam sung isthe w orld'sm
sec
obi
ond
le phone
lar
m aker
gest.
Com pared to other m ajor Korean com panies
As
,i
Sam
an sung su
financial
of
cr
1997
isi
98
s relatively unharmSam
ed.s
How
ung
ever
MCo,
ot,
or
a $5 billion vent
s
ur
ol
e
dw
t
Renaul
o
as
at
t a significant loss. M ost
im portant
Sam
ly,
sung Elec(
t
SEC)
ronicw
sas off
pun
ici
of
al
f
ly
fr
s
om the
Sam sung Group and has since com e to dom inate the g
w orldw ide sem iconductor business,even sur
Int
pas
elsing w or
in investmr
ent
the
sf
2005
o
fiscalyear.Sam sung'sbrand strengt
[9]
im proved in the las
tfew years.
Sam sung becam e the largestproducerofm em or
-y chipsin
Sam sung,
e wt
or
h ld's s
l
ec
ar
ond
gest chipm aker
Int
,
el
s
af
ee
W
ter
orldw ide
[
10]
Top 20 Sem iconductor M arket Share.
Ranki
.In 1995,
ng Year
itby Yea
builtits
li
fqui
irs
ct
r
dystaldi
ss
cpl
reen.
ay Ten years later,Sam sung gr
be the w orld's largest m anuf
cac
rys
tur
tal
er
di
of
spl
li
ay
qui
Sony
panel
d
,
s.
w hi
ch had notinvested in LCDs,contacted Sam s
S
ung to coop
LCD
w as established as a jointventure betw een Sam sung a
to provide a stable supply ofLCD
m anuf
panel
act
sur
S
f
LCD
or
eri
bot
ss
. h
ow ned by Sam sung and Sony 51% to 49% respectively an
factoriesand facilitiesin Tangjung,South Korea.
In 2008,Sam sung becamm
eobi
the
le
lar
phone
m
ges
aker
t inUni
the
ted
Stat
and
es 2nd lar
m ges
obit
le phone
m akerin the W orld.
LG
The LG Group isSouth Korea'sthird largestchaeboland isa m ult
that
produces electronics,m obile phones,and petrochem ical pr
subsidiaries
El
li
ec
ke
tr
LG
oni
G Tel
cs,L
ecom ,Zenith Electronicsand LG Chem i
countries.LG Group
Koo
founder
In Hw oiestablished Lak HuiChem icalIndu
in 1947.Asthe com pany
pl
expanded
asticsbus
it
i
s
ness,itestablished GoldSta
(currently LG El
nc
ec.
t
)
roni
in 1958.
cs I I
Gol
n 1959,
dstar produced Korea's firstr
M any consum er electronics w ere sold under
GoldSt
t
ar
he
,w
br
hi
and
le s
nam
om e
e
other household products (not available outside t
Sout
he h Korea)
brand nam e ofLucky.The
w as
Luc
fam
kyous
brand
foritshygiene productsline
soaps and
Hi
Ti laundry detergents,but m ost associated w ith its L
toothpaste.In 1995,
renam
ited
w as
"LG",the abbreviation of"Lucky Gold
recently,the com pany
tas
ag
li
s
ne
oc"
iLi
atf
es
e'
i
s
tGood"
s
,w ith the lettersLG.Si
LG has tw o joint ventures w it
El
hec
Royal
troni
Phi
cs:l
LG
ipsPhilips Display
LG.Philips LCD.LG has entered into a joi
Net
ntw
vent
orks
ur
and
e wi
has
th Nort
created
Nor
LGtel Co.Ltd.LG al
int
so vent
has a
ur
je
o w ith Hit
LG
acDat
hi,Hi
a tachi
Storage,w hich m anufactures optical
idat
ke DVD
aROM
storage
drives
produc
,CD ts l
w riter
et
s
c
,
.LG acquired Am erican television m anufacturing com pa
LG Electronics is the w orld's s
er
ecof
ond
Tel
bi
evi
gges
sit
ons
m
dak
bi
and
gges
thi
tr
m arker of
TVs
LCDand M obile Phones.W ith headquarters in the LG T
Yeouido,Seoul
Elec
,t
LG
ronics is the flagship com pany ofLG Group,on
largest Conglom
The
er
com
atpany
e.
has 75 subs
w or
idi
ldw
ari
i
de
es that design and
m anufacture televisions, hom e
tel
appl
ecom
ianc
m uni
es,
cat
and
ions devices. L
Electronics ow ns Zenith Electronics and c
Di
ont
spl
rol
ay.
s 37.
By 2005,
9 percent
LG w as a Top 100 globalbrand and in 2006,
wLG
thr
of
14%
ecor
.ded
Nowa brand
the w orld's largest plasm a panelm anufacturer,its affiliate,L
larges
m anuf
t
acturers of liquid crystaldisplays.Also in 2006,th
phone divisM
ion,
obi
LG
le,m arketed the LG Chocolat
the
e phone,
com pany'
changi
s
ng
im age ofthe m akerphones
ofthick
.I
3G
tnow focuses on the design and m ar
phones such as the LG Shine,
and
theLG
LGPr
Gl
ada
im m(
er
KE850).As a result,
com pany w aspicked as"The Design Team
Redof
Dot
the
Des
Aw
Year
iar
gn"
dby
in the
2006~2007 and isoften called the "New Apple"
com
inmtuni
he i
t
ndus
ies.try an
In 2006, its net incom e w as $226 m illion, on total revenues o
com pany w as originally established in 1958 as GoldStar, pro
refrigerat
w as
or
hi
s,
m
ng
achines,and air conditioners.The LG Group w as
tw o Korean com panies
Gol
,Luc
dSt
ky
arand
,from w hich the LG
abbr
w as
eviation of
derived.The current"Life'sbac
Good"
kronym
slogan
.Bef
is
or
ae the corporate n
change
toLG,household products w ere sold
nam
under
e Lucky,
ofthe
w hi
brl
and
e
electronic productsw ere sold under
GoldStar
the
.The
brand
Gol
nam
dSt
brand
ar
e of
is
stillperceived as a discountbrand.In 1995,GoldStar w as renam
acquireni
ed Z
th Electronicsofthe United States.LG SolarEnergy is
in 2007
al
t
l
o
ow LG Chem to supply polysilicon to LG Electronicsfor
cells. In 2008,i
LG
ts f
t
i
ook
rst dive into
panel
the sm
ol
anuf
ar acturing pool,as
an
nounced a prelim inary deal
vent
to f
ur
or
emwa
it
j
h
oi
Coner
nt
gy.Under the dea
to be com pleted
ar'
by
s end,
ye LG w ould ac
per
qui
c
r
ent
e as
75
take in Conergy's
Frankfurt
panel
solarplant
M obile com m unications
LG Electronicsisthe w orld'sthird largesthandsetm aker.
Digitalappliance
Sony Ericson
Corporate structure
Sony Ericsson M obile Com m unications is a globalprovider o
devices, includi
r
ng
ich
feat
phone
s
ur
, ac
e cessories and PC cards. The pro
com bine pow erful technology w ith innovative applications
m usic,com m unicationsand entertainm ent.The netresultist
enticing brand thatcreates com pel
tuni
ling
ties
bus
for
ines
m obi
s oppor
le operator
and desirablpr
e,f
oduc
un ts
for end users.
Sony
Ericsson
M obile
Com m unications w as established
telecom m unications leader Ericsson and consum er electron
Corporation.The com pany
ly
is
by
ow
Er
ned
icsequal
son and Sony and announ
itsfi
j
r
oi
st
ntproductsin MSony
archEr
2002.
icsson productshave universa
and are different in the key areas ofim aging,m usic,design
com pany has launched products that
f tm
he
ake
m aj
bes
ortmus
obi
el
o
e
com m unicationstechnologies,such asthe 2G and 3G platform
offeringsto entry levelm arkets.
Sony Ericsson
undertakes product research, design
an
m anufacturing, m arketing, sales,tdi
om
ser
tribut
seri
vi
on
ces
and
. Gl
c
obal
us
m anagem entis based in London,and R&D is in Sw eden,UK,F
India,Japan,China and the US.The m anagem ent team is led
Kom iyam a,a form er senior executive ofSony Eur
sope
in and one
the grow th of Sony in Europe; and
Pres
Exec
ident
uti
and
ve Vi
Head
ce of Sales
AndersRunevad,the for
Er
mi
er
cs
Pr
sBr
on
es
az
ident
il.
Industry
accolades
As new products are introduced to end user acclaim ,existing
receive acc
and
olades
Sony Ericsson is today accepted as a w orld lea
product portfolio frequently w in aw ards.The GSM Associati
Best3G Handsetfor
ull
2004,
f
y
eatur
aed
f phone m ade for Vodafone w ith
range ofm obile entertainm ent
di
feat
recur
tional
esand
cam
m ul
er
t
a,
i and the K75
leading European photography/i
agazines
m agi
and
ningjudged
m
on qualit
perform ance and value form oney.In February 2007 the GSM A
phone.
shot
Innovation in partnership
Sony Ericsson strives
cutt
to
ing
beedge
a
provider of applications,
partnerships w ith developers and content providers. Strat
partners such as Sony BM G is one w ay in w hich the com pany i
and latestin entertainm entcont
yent
Eric
ts
os
i
on
ts has
user
al
s.
sSon
o activated
renam ed the Sony Ericsson W TA Tour in J
year
anuar
ty
itl
2005.
e
Th
sponsorship is an unprecedented opportunity for
fans
Sony Ericss
new w ays to experience the gam e through m obile technolog
content.In the m obile gam ing m arketSony Ericsson took the l
firstto launch
enabl
Javaed
3Dhandsets,and isforging ahead to bring
aw i
er
d audience.
f. OBJECTIVES OF THE STUDY
The Prim ary Objective w as to study the perception & buying
tow ardsvariousm obile brands.
The Secondary Objectivesofthisstudy w ere to identify:
To know about the student pref
ocer
iat
enc
ede
wl
i
evel
th di
as
ffer
s ent
m obile phones.
To find outthe studentssatisfaction tow ardsthe vario
M ajor features,w hich a custom er looks for in a m obile
purchase.
Factorsthatinfluenc
m aki
e dec
ng is
ni
pur
on chasing
hone.
a m obile p
To know w hich advertisem ent m edia puts m ore im pact
decision ofstudents.
Factors,w hich help in increasing the sale ofm obile pho
2. RESEARCH METHODOLOGY
a. SAMPLING METHODOLOGY:
Sample Size
25
0respondents
Sample Unit-Stud
entsofGraduation and the PostGraduation have be
sam ple unit.
Sampling Area Ghaziabad.
Sampling Technique -Random Sam pling technique
b. RESEARCH DESIGN: -
acros
Ghazi
s
abad
& gathered inform ation required aspe
questionnaire.
c. DATA COLLECTION:
Primary data has been used by m e in the form ofQuestionnaire &
w hich are the tw o basic m ethods of coll
hi
ec
ct
hing
suf
pr
fic
im
es
ar
al
yldata
research objectives.
Secondary data sourceslike catalogue ofthe com pany,productra
com pany & various internet sites such as m otorola.com & go
used.
3. DATA ANALYSIS AND INTERPRETATION
Q-1 Sex ratio of the respondents
Table Number - 1
PARTICULARS
NUMBER
M ALE
139
FEM ALE
111
%AGE
55.6
44.4
160
140
120
100
Number of the
Respondents
80
Percentage of the
Respondents
60
40
20
0
Male
Female
Interpretation:
The graphicalrepresentation ofut
the
of
tabl
thee
250
show
Res
st
pondent
hato
s,
139
w ere m ale and 111 w ere fem ale.
Q.2- oc
Table Number 2
PARTICULARS
NUMBER
%AGE
Service
109
43.6
Business
76
30.4
Professional
Others
34
13.6
31
Total
12.4
250
100
120
100
80
Number of the
Respondents
60
Percentage of the
Respondents
40
20
0
Service
Professional
Business
Others
Interpretation
The graphicalrepresentation ofthe t
tabl
he 250
e show
res
s
pondent
that out
s,
of
109 respondents belong to the service fam ily,76 w ere from b
the professionaland 31ot
wher
eres
fr
fam
om i
t
l
he
y.
Q- 3 Income level of the respondents family
Table Number- 3
PARTICULARS
NUMBER
%AGE
Les
t
s
han 15,000
101
40.4
25,001
35,000
52
20.8
15,001
25,000
35001 & above
Total
61
36
250
24.4
14.4
100
Interpretation
The graphicalrepresentation ofthe table show s that out of
101 respondents w ere f
l
r
yom
w hos
the
ef
i
am
nci
om e is less than 15,000
respondentsw ere from the fam ily w hose incom
25,
e
000,
isbet
52
w een th
respondents w ere from the fam ily w hose i
nc
35,
om
000
e is
and
betw een
restw ere from the fam ily w hose incom e isabove 35,001.
Q-4.
Table Number- 4
PARTICULARS
NUMBER
%AGE
High school
34
13.6
Graduate
89
35.6
6
2.4
Interm ediate
Postgraduate
Other
Total
23
98
250
9.2
39.6
100
120
100
80
60
40
Number of the
Respondents
Percentage of the
Respondents
20
0
Interpretation:
The graphic
r
al
esent
repation show s that out of the 250 respon
educationalbackground.
Q-5 - Which mobile phone you are using?
Table No. 5
S.NO
Name of the Mobile
Number of the
Percentage of
Phones
Respondents
Respondents
1
Nokia
155
3
Sony Ericson
34
13.6
M otorola
22
8.8
2
4
5
6
Sam sung
LG
Others
Total
6
22
11
250
62
2.4
8.8
4.4
100.0
Interpretation
Outofthe 250 respondents,155 are using the Nokia phones,3
Ericson,6 are using the Sum sung,22 are using the LG,22 are
and 11 are using the Others.
Q.6 - How long you are using the mobile phones?
Table No.- 6
S.NO
Time Period of using
Number of the
Percentage of
the mobile phones
Respondents
Respondents
1
Lessthan 1 year
48
19.2
3
24 years
56
22.4
2
4
12 years
Above 4 years
Total
75
71
250
30
28.4
100.0
Interpretation
Outof250
the respondents48 are using forlessthan
- year,75 are u
2years,56 are us
4i
year
ng for
s,71
2 are using forabove 4 years.
Q.7- How often do you change your mobile phone?
Table No.- 7
S.NO
Frequency of
Number of the
Percentage of
changing the mobile
Respondents
Respondents
phones
1
Lessthan 1 year
59
23.6
3
24 years
43
17.4
2
4
12 years
Above 4 years
Total
88
60
250
35.2
24
100.0
Interpretation
Outofthe 250 respondents59 are using forles
r1
sthan year,88 a
2years,48 are us
4i
year
ng for
s,60
2 are using forabove 4 years.
Q.8 What will you be willing to pay for a mobile phone by respondents.
Table Number- 8
PARTICULARS
NUMBER
Lessthan 10,000
142
20,001 to 40,000
15
10,000 to 20,000
86
Any am ount
7
Total
250
%AGE
56.8
34.4
6
2.8
100
160
140
120
100
Number of the
Respondents
80
Percentage of the
Respondents
60
40
20
0
Less than
10,000
10,00120,000
20,00140,000
any
amount
Interpretation:
The graphical representation show s that out of the 250
respondents w ere w illing to spend
86lw
es
er
se
than
w ill
10,
ing000,
to spend
betw een
,001
10 to 20,000,15 w ere w illing to pay betw eem 20,00
restw ere ready to pay any am ount.
Q-9 . Consider the TV advertisement you like most what brand is it promoting
by respondents.
Table Number- 9
PARTICULARS
NUMBER
%AGE
Nokia
122
48.8
Sony Ericson
42
16.8
Sam sung
LG
M otorola
11
24
Iphone
Blackberry
Other
43
Total
2
4
2
250
17.2
4.4
9.6
.8
1.6
.8
100
Interpretation:
Out of the 250 respondents,122 like the Nokia advertisem e
sam sung,42 like
Er
the
ics
Sony
on,24 like the M otorola,11 like the LG a
others.
4. CHI- SQUARE ANALYSIS
Chi- square analysis on the relationship between gender and time
period of usage the mobile phone.
GENDER
LESS THEN
1-2 YEAR
2-4 YEAR
ABOVE 4
1 YEAR
Total
YEAR
M ALE
23
38
32
45
138
TOTAL
48
74
57
71
250
FEM ALE 25
36
25
26
112
Ho; th
ere isno significant
bet
rel
wat
een
ions
the
hi
gender
p
and tim e period of
the m obile phone.
H1; there is a significant
bet
rel
wat
een
ions
the
hi
gender
p
and tim e period of
the m obile phone.
O
E
23
26.5
38
31.4
25
36
32
25
45
26
(O-E)2
40.8
(O-E)2/E
12.25
7.84
.36
39.2
33.64
33.2
7.84
21.5
25.5
31.9
E)2
/ E = 3.429
Num berofdegree offreedom :
12.25
.25
34.81
E
.462
.192
.011
.858
.570
.236
.009
1.091
3.429
ndf
= (row
1)(colum
1)n
=(2
1)(
1)
4
=3
Table value ofx2 at1% level
7.
of
78significant=
Conclusion
Thus calculated X is less than the tabulated X
ar
.X
e=7.
cal
78.
culated =
So w e w ill accept
hypot
nul
hes
l
that
is is there i
fs
fer
no
enc
di
e significance
relations
bet
hi
wpeen genderand tim e period ofchange the m obile p
CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN
INCOME AND SPENDING ON MOBILE PHONES
Income/
Spending
Amount
Less than
Less than
10,000-
20,000-
40,000 &
10,000
20,000
40,000
above
Total
66
27
4
4
101
35
23
3
-
61
29
20
1
2
52
18
7
1
36
above
10
Total
140
88
15
7
250
15,000
15,000
25,000
25,00035,000
35,000 &
Ho; There isno ant
signi
rel
fi
at
c ions
betw
hi
een
p the inc
som
pendi
e and
ng on the
m obile phones.
Ha; There isa si
nt
gni
rel
fi
at
caions
bet
hi
w een
p
the incom e and spending on th
m obile phones.
The com pani
shoul
esd continue to w ork on theStrategy ofT.Q.M
Quality M anagem ent)
Consum ersdo notgetsat
pr
is
m
o
fi
ot
ed
ional
w ithpol
the
iciesofthe
com pani
.New
es techniquesofprom otion isrequired to create
ab
outthe entire range of
prc
oduc
om.pani
ts es
7. LIMITATIONS
A sm allsam pl
250
e size
student
of
sistaken,so w e can notdraw inf
abou
tthe population from thissam ple size.
Tim e period iss
rhor
esour
tand
ce constraints.
The scope ofthe
ispr
lioj
mi
ec
ted
t to the citySo,
ofGhazi
w e cannot
abad.say
thatthe sam e response w illexistthroughoutIndia.
Thisstudy
bas
i
ed
s on thei
pr
ngevai
student
l
student
s
satisfaction m ay change accordi
tec
ng
hnol
to togy,
im e,devel
fashion,
opm ent,
et
.
c
8. BIBLIOGRAPHY
BOOKS:
M ARKETING M ANAGEM
ENT
V.S.Ram asw am y,
S.Nam akum ari
RESEAR
CH M ETHODOLOGY
C.R.Kothari
OPERATION RESEARCH
-
Vittal
Web Resources:
w w w .trai.gov.in
http ://w w w .noki
about
a.com
t
us
ts
or
/t
l ganization.aspx
http://w w w .sam sung.co .in/w ebapp/Aboutus/ab
http ://w w
cw
om
.LG.
/LG.portal?nfpb=true&pageLabel=
AboutLG
http://w w w .m otorola.co.in/about.htm
w w w .google.com
w w w .scribd.com
9. ANNEXURE
Questionnaire
Section A: Personal Informations
1.Nam e:
2.(a)Age:
(b)Gender
M ale
Fem ale
3. Occupation of Father
Service
Professional
Business
Others
Specify
4. Income Level (per month)
Lessthan 15,000
15,001
25,000
25,001
35,000
35,001 & above
5. Educational Background ( Parents)
High School
Interm ediate
Graduate
PostGraduate
IfOther
Specify
Section B: About mobile phones
6) Which mobile phone you are using.
A)Nokia
C)Sony Ericson
E)M otorola
G)Blackberry
B)Sam sung
D)LG
F)iPhone
H)Others
Specify
7) Please write the model of your phone
(exam ple:Nokia 1100,Ericson k800i,etc.)
8) How long you are using the mobile phone
Lessthan 1 year
1 2 years
2 4 years
Above 4 years
9) What are the reasons for using the above mentioned model.
A)W AP
B)Justto talk on it
C)UseGPRSfunction
D)Receive Em ail& SM S
E)Dow n Load Files
F)Others(Specify
10) How often do you change your mobile phone
Lessthan
1 year
1 2 years
2 4 years
Above 4 years
11) What phone Accessories do you have?
A)Handsfree
B)Bloothooth Head Set
C)USB DataCable
D)M em ory Card (SD Card)
E)Others(Specify
12) Latest Mobile facilities which you are aware of:(Can tick m ultiple boxesofthe facilitiesyou know .)
A)GPRS
B)3G
C)M M S
D)BLOOTOOTH
E)INFRARED
F)VIDEO CALL
G)OTHER FACILITIES (Specify)
13) What is your favourite brand in Mobiles?
(Please choose your3 favorite brands in order ofpreference
- from the bra
m ostfavorite,
3leastfavorite.)
1
2
3
A)Nokia
B)Sam sung
C)Sony Ericson
D)G
L
E)M otorola
G)Blackberry
H)Others
Specify the
. brand
14) Why you like the brands you chose above? (Please indicate the im portantofbe
factors w hen you choose
ver
the
y br
imands
por
t
sant
.
om
1 ew
,2hat
ri
t
m
ant
po
nei
,3 therim portant
norunim por
l
t
es
ant
si
,
m
4por
t
uni
ant
m,por
5 tant.)
1
2
A)Advertisem ent
B)Appearance
C)Price
D)Functions
E)Quality
F)Brand Im age
G)Service
H)Recom m ended by friends
I)Others
3
4
5
Specify.
15) Do you prefer phones to be
Slim orm edium or
thick
Light or
m edium or
heavy
Sm allor
m edium or
large
16) What would you be willing to pay for a mobile phone
Lessthan 10,000
10,001 to 20,000
20,001 to 40,000
Any am ount(Specify
17) Where did you often see the mobile advertisement?
A)TV
C)M agazine
E)Outdoor
G)Leaflets
H)Others(specify
B)New sPaper
D)Online
F)Radio
18) Consider the TV advertisement you like what brand is it promoting
A)Nokia
B)Sam sung
E)M otorola
F)iPhone
C)Sony Ericson
G)Blackberry
D)LG
H)Others
Specify
19) Which of the following would impress you the most?
(Please indicate the im por
act
t
ant
orsof
w hen
below
youfchoose
ver
the
ybr
imands
por
t
.
ant
1 ,2
som ew hatim por
nei
tant
ther
,3
im portantnoruni
less
mi
por
m por
tant
t
uni
ant
,4
m,por
5 tant.)
1
A.Slogan
B.Picture
C.Color
D.Story
E.Spokesperson
F.M usic
G.Others
H.Recom m ended by
Friends
I.Others(Specify)
2
3
4
5
20.) Are there any general comments you would make about what you
like/dislike about mobile phones? (This could be pricing, location of sales,
reception, colour, memory, or anything else.)