Mobile Product Content Manager

 

SIDHARTHA BEZBORA

Email: [email protected] Alternate email: [email protected] Date of Birth: 3rd February 1977 Mobile: 0091 9678410994 My Blog: www.WirelessDuniya.com Linked in: http://www.linkedin.com/in/sidharthabezbora http://www.linkedin.com/in/sidharthabezbora  ______________________________________________  ______________________ _________________________________________________ __________________________________  _________   ______  Passport No:English, F3493244Hindi (valid till 2015) Languages: and Assamese. Marital Status: Married Nationality: Indian Sex: Male Work History (Total: 10+ year years s in the Mob Mobile, ile, New Media in Middle East, East, Africa, India, US markets ) #1 Period:

01/2009 – till date

Company Profile: Alabot - Alabot is an award winning Interactive based Mobile Search platform on Mobile/ IM/Web. Alabot won the Best innovative product in Mobile Search Awards in London , Best Innovative startup in Headstart, Bangalore Designation: Business & Product Head - Mobile Vertical at Alabot.com (Consultan (Consultan t) Key Duties - Currently working as a consultant with Alabot.com. Responsible for building th e Mobile Vertical. My role is to tie up with Telecom Operators and Solution Prov iders and customize & launch Alabot for Mobile Content & Services with Telecom O perators in Middle East, Asia Pacific, India and Africa.

#2 Period: Location: Company:

11/2007 – 12/2008 Dubai, UAE Cellucom. h ht ttp://www.cellucom.com

Profile: Cellucom is a part of the Multi Billion Dollar AL Ro stmani Group, which is one of the premier distributors of mobile phones and acce ssories in the MENA region. UClub is the Mobile VAS & Entertainment arm of Cellu com and UClub offers mobile vas entertainment which caters to the entire Middle East & Africa audience with a mix of Arabic, Asian, and English content and appl ications. UClub also offers Retail VAS,Direct Mobile Marketing, Managed services , SMS Interactive Campaigns, Short code Hosting Services, Developing Mobile Appl ications and more. Designation: Senior Manager – VAS Products & Content Key Duties - Heading the consumer & enterprise Mobile VAS Product Management and acquisit ions (Content & Applications- Music, Movies, Videos, Games & applications ), B2C mobile content portal with Middle East & Africa responsibility for the, product

 

and content roadmap & initiatives, Business Development and alliances. - Manage services services for Ope Operators rators ( Etisalat, Mobily, Mobily, Batelco, Zain, Wataniya / M edia Houses in Middle East - Identify, Develop, Tie-up Tie-up & Introduce new mobile conten content, t, communities, produc ts and services from time to time to grow revenue, user base, traffic and usage of the mobile content. - Develop & Launch interactive SMS/MMS/WAP applications like contests, polls, in fotainment, applications for Media like Radio, TV etc to increase revenue. - Have successfully launched Indian (Bollywood, South India, Bengali, internatio nal), Arabic, International Music, Bengali mobile music. - Top global mobile content vendors I have dealt with are Hungama, Mauj, Phoneyt unes, EMI Arabia, Sony BMG,VIVA Entertainment, Arena Mobile, IndiaGames,Electron ic Arts,Jump Games, GLU Mobile,Disney, Fox Entertainment,Rotana, Sony BMG, SIMCA , - Yahoo,MSN Manage theetc available short codes and tie up for new short codes. - Responsible for content partner legal agreements & revenue share finalization.   - - Monitor the content updation across the categories on the platforms. - Use new and available promotional tools to ensure the above. - Work closely with the solutions provider & vendors to localize products, conte nt and promotion. - Work closely with the operators in all countries for integrating content - Increase visibility and content downloads by promoting services online, on mob ile, print, social media, retail. - Reporting to Head-VAS & managing a team of 4 people. Responsible for setting u p my team. - Successfully set up the VAS Content Delivery Platform/Web 2.0 Portal/WAP Porta l from fresh to meet Cellucom’s expansion plans in Middle East & India. #3 Period: Location: Company:

02/2007 – 11/2007 Gurgaon, India Hovr Inc. http://www.hovr.com

Profile: Hovr is a US based mobile media company that marries the needs of advertisers seeking to reach the important and growing mobile demo graphic with the desires of mobile users wanting entertaining content and applic ations on their mobile phones. Hovr provides users with free ad-supported mobile content such as high-quality, fun-to-play mobile games. The Hovr Mobile Space s ocial network provides user generated content. It lets users connect, compete an d interact with their friends and other players in a compelling social network.

Designation: Product Manager-Mobile Key Duties • • Pr Prod oduc uct t M Man anag agem emen ent, t, pu publ blis ishe her r re rela lati tiso sons nshi hips ps & Bu Busi sine ness ss De Deve velo lopm pmen ent t fo focu cusi sing ng on management of Hovr’s core mobile technologies and product offerings. • • Pr Prod oduc uct t d dev evel elop opme ment nt & m man anag agem emen ent t of of HO HOVR VR†’s ™s mobi mobile le ga game merâ r’ €™s s com commu muni nity ty (W (WAP AP an and d Web Web ns). • • Su Succ cces essf sful ully ly l lau aunc nche hed d the the mo mobi bile le ver versi sion on of of th the e comm commun unit ity y and and bu buil ilt t addi additi tion onal al W eb 2.0 features. • • Id Iden enti tify fy an and d T Tie ie u up p wi with th c con onte tent nt own owner ers s and and pu publ blis ishe hers rs (M (Mob obil ile e Gam Games es an and d appl applic ica a tions) • • Pr Prom omot ote e th the e se serv rvic ices es onl onlin ine e and and of offl flin ine e thro throug ugh h SEO, SEO, b blo logs gs, , emai email l camp campai aign gns, s, com com munities etc. • • Re Resp spon onsi sibl ble e f for or Ga Game me Pu Publ blis ishe hers rs and and dis distr trib ibut utor or pa part rtne ner r rel relat atio ions nshi hips ps • • Cr Crea eate te ne new w feat featur ures es an and d defi define ne pr prod oduc uct t roa roadm dmap ap fo for r bot both h Mobi Mobile le an and d Web Web co comm mmun unit iti i es †• ¢ De Deve velo lop p req requi uire reme ment nts s doc docum umen ents ts (o (or r fun funct ctio iona nal l spe specs cs) ) for for H HOV OVR R

 

• Dev evel elop op moc ockk-u ups ps/ / pro prot tot otyp ypes es of p pr roduc oduct t co concep ncepts ts • Assist with product testing †• ¢ As Assi sist st in in co comm mmun unic icat atin ing g prod produc uct t chan change ges s inte intern rnal ally ly or or to m mem embe bers rs • Interact with clients directly. • • Co Cons nsta tant ntly ly i imp mpro rove ve the the e exi xist stin ing g mobi mobile le app appli lica cati tion on int inter erac acti tion on pat patte tern rns s in ter terms ms of consistency, features, and total user experience. • Wri rite te pr pro odu duct ct sp spec ecif ific icat atio ions ns and produ roduct ct plans lans • • De Desi sign gned ed th the e M Mob obil ile e vers versio ion n of th the e mob mobil ile e com commu muni niti ties es wi with th feat featur ures es li like ke ph phot oto o b logging, user profile and gaming. • • Re Resp spon onsi sibl ble e fo for r ma mana nagi ging ng and and d def efin inin ing g the the ro road adma maps ps for for t the he C Com ommu muni nity ty bas based ed mob mobil il e gaming portal on Web and mobile. •

#4 Period: Location: Company:

02/2006 – 02/2007 New Delhi, India ACL W Wi ireless Lt Ltd. http://www.acl-wireless.com

Profile: ACL Wireless Limited is India’s leading developer and pr ovider of Mobile Value Added services and mobile applications for consumers as w ell as enterprises. It is the leader in the Instant Messaging & Community space in emerging markets across the globe, with 30 mobile operator customers across 1 8 countries. Moreover, it is one of the leading providers of Enterprise Mobility Solutions and Mobile Value Added services in India. ACL has been ranked No.1 by Deloitte as Fast 50 Indian Technology Company 2005 and Red Herring 100 Asia win ner for 2006. ACL’s clients include, NOKIA, Yahoo, Motorola, Reliance Infocom etc

Designation: Lead – Mobile User Experience and Product Design Key Duties • • Pr Prod oduc uct t de desi sign gn and and p pro rodu duct ct man manag agem emen ent t of th the e Mobi Mobile le Ins Insta tant nt mes messe seng nger er on on Sy Symb mbia ian n , SMS, WAP. • • Ma Mana nage ge a t tea eam m of of d des esig igne ners rs, , deve develo lope pers rs an and d Q QA A m mem embe bers rs, , dir direc ectl tly y rep repor orti ting ng to to th the e User Experience and Product Director. • • In Info form rmat atio ion n de desi sign gn, , iter iterat ativ ive e prot protot otyp ypin ing g and and us user er c cen ente tere red d desi design gn pro proce cess ss for for A CL’s community based Instant Messenger on Symbian, SMS and WAP/XHTMLs. • • Co Cons nsta tant ntly ly i imp mpro rove ve the the e exi xist stin ing g mobi mobile le app appli lica cati tion on int inter erac acti tion on pat patte tern rns s in ter terms ms of consistency, features, and total user experience • • He Help lp in i imp mpro rovi ving ng th the e qua quali lity ty of d del eliv iver erab able les s by by d def efin inin ing g sta stand ndar ard d pro proce cess sses es • • In Inde depe pend nden entl tly y ha hand ndle le the the d des esig ign n aspe aspect ct of of th the e Sy Symb mbia ian n prod produc uct t and and ma mana nage ge tim timel elin in es. • • Un Unde ders rsta tand nd te tech chni nica cal l det detai ails ls and and c com ome e up up w wit ith h the the be best st de desi sign gn sol solut utio ion n as as p per er r re e quirements • • Wo Work rk wi with th deve develo lopm pmen ent t and and QA t tea eams ms fo for r i imp mple leme ment ntat atio ion n of of t the he p pro rodu duct ct. . Mai Maint ntai ain n t imelines to provide necessary updates and design releases to the QA and close as signed bugs. • • Co Cont ntin inuo uous usly ly r res esea earc rch h othe other r mobi mobile le pro produ duct cts s (com (compe peti tito tor) r), , and and co come me u up p wi with th the the b est design solution for our product. • • Co Cons nsta tant nt R & D on de deve velo lopi ping ng new new f fea eatu ture res s for for the the Ins Insta tant nt Me Mess ssen enge ger r on on S Sym ymbi bian an. . • • Co Cond nduc ucte ted d a u usa sabi bili lity ty stu study dy for for t the he W WAP AP I Ins nsta tant nt mes messe seng nger er pro produ duct ct by by in inte terv rvie iewi win n g teenage mobile users. #5 Period: Location: Company:

01/2003 – 02/2006 New Delhi, India Niche T Te ech Se Services (P (Pvt) Lt Ltd. h ht ttp://www.nts-world.com and http://www.sms6877.com

 

Profile: Niche Tech Services Pvt Ltd is a Telecom/Wireless st art-up company that delivers affordable Mobile VAS,IVR and AVL solutions to vari ous Organizations in India and overseas. Key areas of operations are SMS Value A dded Services, Wireless Content Development, Unified Messaging System, Interacti ve Voice Response Systems, Automatic Vehicle Location Systems. NTS provides valu e added short code services to leading media houses and telecom operators. Prese ntly it is operating 6877 and 6888 in Reliance Telecom and 6969 for Rajasthan Pa trika, India’s 2nd largest Hindi Newspaper in Airtel, Hutch, and BSNL. Designation: Product/Content Head (Mobile VAS) Key Duties •

Co-Founder and Product Lead

†• ¢ Pr Prod oduc uct t aliz des desig ign an and pr prod oduc uct t ma mana nage geme ment nt VA VAS S VAS pro pAS rodu duct cts. s.cati • †¢ Co Conc ncep eptu tual ize enan and ddde desi sign gn new new c con onsu sume mer r of Mobi Mobile le V app appli lica tion ons. s. C Con onst stan antl tly y look look f or new ideas to sms enable various services • • Re Resp spon onsi sibl ble e fo for r Ne New w Pr Prod oduc uct t Deve Develo lopm pmen ent t in th the e are area a of SM SMS S and and vo voic ice e base based d ser servi vi ces • • Wo Work rk wi with th Tele Teleco com m Ope Opera rato tors rs an and d cli clien ents ts to pr prom omot ote e VAS VAS /I /IVR VR ap appl plic icat atio ions ns. . †• ¢ Ma Mana nage ge th the e ava avail ilab able le sh shor ort t cod codes es an and d tie tie up fo for r new new sh shor ort t cod codes es. . • • De Deve velo lop p ne new w ap appl plic icat atio ions ns and and c con onte tent nt for for c cor orpo pora rate te hou house ses, s, eve event nts, s, TV TV ch chan anne nels ls, , media houses and generate revenues. • • Re Resp spon onsi sibl ble e fo for r co cont nten ent t desi design gn and and man manag agem emen ent t for for al all l co cons nsum umer er VAS VAS p pro rodu duct cts. s. Ide Ide ntify and Develop new content regularly based on requirement. Create Ringtones, graphics; wallpapers, Polls, SMS Voting, organize event based sms competitions e tc. • • Re Rese sear arch ch in inte tern rnat atio iona nal l VA VAS S ma mark rket et an and d co come me up with with id idea eas s for for In Indi dia. a. • • De Deve velo lop p a and nd m man anag age e new new an and d exi exist stin ing g cont conten ent t and and cont conten ent t stra strate tegy gy fo for r VAS VAS ap appl plic ica a tions, identify preferred content suppliers(s). • • In Inte tera ract ct w wit ith h tech techno nolo logy gy tea team m to ge get t appl applic icat atio ions ns dev devel elop oped ed, , test tested ed and and d dep eplo loye yed d to the field. • • Pr Prom omot otin ing g V VAS AS on t the he I Int nter erne net, t, pr prin int, t, mo mobi bile le and and TV TV me medi dia a to to ge gene nera rate te rev reven enue ue. . †• ¢ We Web b sit site e Des Desig ign, n, Gra Graph phic ics s Des Desig ign n and and V VAS AS c con onte tent nt por porta tal l desi design gn. . • Plan and perform u us sability activities • Manage alliances #6 Period: Location: Com ompa pany ny: : nt.com

12/2000 – 12/2002 Gurgaon, India Ait ithe hen nt Te Tech chno nolo logi gies es (Pv Pvt) t) Lt Ltd d. (S (SEI EICM CMM M Le Leve vel l 5) 5)ht http tp:/ :// /ww www. w.ai aith the e

Profile: Aithent Technologies Pvt Ltd, a 100% subsidiary of A ithent Inc, USA, is an IT solutions provider with offices worldwide. This CMM le vel 5 Company caters to fortune 500 clients all over the globe in the field of E -governance, insurance, healthcare and financial solutions. Expertise’s in packaged and application software; risk management; regulatory and compliance solutions; OO technology training; embedded solutions; R&D and consultancy Des esig igna nati tion on: :

Use ser r Int nter erfa face ce De Des sig igne ner r

Key Duties • • Vi Visu sual aliz izin ing, g, D Des esig igni ning ng, , Stor Storyb yboa oard rdin ing g & prot protot otyp ypin ing g of Us User er Int Inter erfa face ce†’s ™s f for or w web eb a and nd software applications • • De Desi sign gnin ing g W Web eb si site tes, s, gr grap aphi hics cs an and d var vario ious us ar arch chit itec ectu ture res s for for cl clie ient nts. s. †• ¢ Ra Rapi pid d pro proto toty typi ping ng an and d dev devel elop opin ing g sem semii-fu func ncti tion onal al de demo mos. s. • • Pr Prod oduc uce e d des esig ign n sol solut utio ions ns in in th the e fo form rm o of f sk sket etch ches es, , sto story rybo boar ards ds, , wir wire e fra frame mes, s, an and d interactive prototypes. #7

 

Period: Location: Company:

11/1998 – 10/1999 New Delhi, India Net Concept India (Pvt) Ltd

Profile: Net Concept India is an Internet start up which runs various online portals for Matrimony, Property Dealing, Tenders and email Datab ases. Desi Design gnat atio ion: n:

Bu Busi sine ness ss De Deve velo lopm pmen ent t Ex Exec ecut utiv ive e (I (Int nter erne net) t)

Key Duties • Mar arke keti ting ng an and d pro prom mot otio ion n o of f t the he va var rious ious we web b por porta tals ls • Content development for the portals â †€¢ ¢ • • • •

G nn ee wtra ed gv ie sr tt ei rs ee dme un st ers se .lling Ie nt ter Take part in Exhibitions Email database marketing Newsletter marketing Creating web pages

Computer Knowledge and Multimedia Software Macromedia Dreamweaver MX, Macromedia Flash MX, Macromedia Fireworks, Adobe Phot oshop CS, MS Word, Visio, PowerPoint, Swish Max, HTML, WML, XHTML CSS and Qarbon Viewlet Builder. Computer Training & Certification 1) Attended a one-day training on Designing Mobile Applications on Nokia Series 60 Symbian phones conducted by NOKIA. (June 2006) 2) One year Diploma in Multimedia Design from LCC InfoTech Ltd, New Delhi March 2001

Educational Qualifications • • Ma Mast ster er of of Bu Busi sine ness ss Adm Admin inis istr trat atio ion n (MBA (MBA) ) - Mar Marke keti ting ng fro from m Univ Univer ersi sity ty of of As Ashw hwoo ood d ( Life Experience Degree) 2003 • • BB BBA A fro from m Uni Unive vers rsit ity y of of M Mad adra ras, s, EM EMPI PI Bu Busi sine ness ss Scho School ol, , New New De Delh lhi. i. 19 1995 95-9 -98. 8. • • Gr Grad adua uate te S Stu tudi dies es in in En Entr trep epre rene neur uria ial l Ma Mana nage geme ment nt fro from m EMPI EMPI B Bus usin ines ess s Scho School ol, , Delh Delhi i 95-98. Achievements • • In Invi vite ted d b by y No Noki kia a Des Desig ign n to pa part rtic icip ipat ate e in in a r rou ound nd ta tabl ble e conf confer eren ence ce to h hel elp p the them m identify the future of mobile in India in next 3-5 years in July 2007 • • My bl blog og Wir Wirel eles essD sDun uniy iya. a.co com m was was re revi view ewed ed by In Indi dian an Ex Expr pres ess s as as th the e be best st M Mob obil ile e VAS VAS blog in India †• ¢ Wo Won n mer merit it sc scho hola lars rshi hip p fro from m Sta State te Ba Bank nk of In Indi dia, a, Gu Guwa waha hati ti. . • • Ho Hold ld th the e rec recor ord d of taki taking ng 5 co cons nsec ecut utiv ive e wick wicket ets s in Ab Abha hay y Sha Shank nkar ar in inte terr-sc scho hool ol cr cr icket, Assam †• ¢ Wo Won n thi third rd pr priz ize e in in A All ll As Assa sam m Int Inter er Sc Scho hool ol qu quiz iz co comp mpet etit itio ion n • Won sec econ ond d pri prize in the the All All Assa Assam m Inte Inter r Scho Scho