Motorola

PROJECT REPORT
PROJECT REPORT
ON
ON
ANALYSIS OF CUSTOMER
ANALYSIS OF CUSTOMER

SATISFACTION WITH RESPECT TO
SATISFACTION WITH RESPECT TO

MOTOROLA MOBILE PHONES
MOTOROLA MOBILE PHONES

SUBMITTED BY:

CERTIFICATE
2
ACKNOWLEDGEMENT
A Research study can’t be completed without the
guidance, assistance, inspiration and cooperation from
various quarters. This study also bears the inspiration of
many persons. This project required hard wor,
sincerity and devotion which ! tried my best to put in
this project and in turn gained a lot of nowledge and
confidence from this project.
! am deeply grateful to ! am also thanful to all the
respondents who spared their valuable time for filling
up the questionnaire and helped me out with this
project.
my project guide who has helped me in
completion of this project. "e has been a constant
guiding force and source of illumination for me. !t
entirely goes to his credit that this project has attained
its final shape. ! would lie to than him for his valuable
advice and guidance.
#inally, ! would lie to than my parents and all my
friends, who provided me with their constant support
and too the pain to help me in completing the project.
$
TABLE OF CONTENTS TABLE OF CONTENTS
%h.&' ()ecutive *ummary
%h.2 !ndustry +verview
%h.$. ,otorola -rofile
• "istory
• -roduct -rofile
• ,aret *hare
• *.+T Analysis
%h./. Research ,ethodology
• +bjective of the *tudy
• Type of 0ata
• 0ata Representation Tools
• *ample *i1e
• Area %overed
• 2imitations of the *tudy
%h.3. ,areting *trategy of ,otorola 4 An effort to
5ring high levels of customer satisfaction
%h.6. #indings and Analysis
• #indings based on questionnaire
/
• 7eneral #indings
%h.8. %onclusion and *uggestions
%h.9. 5ibliography

3
EXECUTIVE SUMMARY
The Comp!": ,otorola (lectronics !ndia 2td.
Re#e$%h o&'e%()*e: to study the mobile maret
condition in conte)t to position of mobile sales, brands,
purchasing factors, features : after sale service of
various brands a survey of &;; customers across 0elhi
in the form of questionnaire was done.
Compe()(o$#: the main competitors of ,otorola with
reference to mobiles are <oia, *amsung, *ony
(ricsson, 27 : -anasonic along with certain new
entrants.
Co!%+,#)o!#: were derived from results of the survey
there are certain facts, which are arrived after analy1ing
the data. The report gives a detailed account of such
facts.
S,--e#()o!#: offer some suggestions that are based on
the shortcomings of the company, which the company
can loo upon at.
B)&+)o-$ph": provides a list of sources from where
the various facts : information were collected or
gathered.
6
INDUSTRY OVERVIEW
HISTORY OF MOBILE PHONES
8
=arious cell phones from the past &;4&3
years. 2egend'
&. <(% %ellstar 3;; series >&??2@
2. <oia 2&&; series >&??/@
$. <oia 3&2; >&??9@
/. Ayocera 2&$3 >2;;2@
3. Audiovo) %0,9$;; >2;;2@
6. *amsung *%"BA63; >2;;/@
There is one C.*. patent, -atent <umber 998$38 for a
wireless telephone, issued &?;9 to <athan 5.
*tubblefield of ,urray, Aentucy. "e applied this to
Dcave radioD telephones and not directly to cellular
telephony as we now it today."owever, the
introduction of cells for mobile phone base stations,
invented in &?/8 by 5ell 2abs engineers at AT:T, was
further developed by 5ell 2abs during the &?6;s.
Radiophones have a long and varied history going bac
to Reginald #essendenEs invention and shoreBtoBship
demonstration of radio telephony, through the *econd
.orld .ar with military use of radio telephony lins
and civil services in the &?3;s, while handBheld cellular
radio devices have been available since &?9$. 0ue to
their low establishment costs and rapid deployment,
mobile phone networs have since spread rapidly
throughout the world, outstripping the growth of fi)ed
telephony.
!n &?/3, the 1ero generation >;7@ of mobile telephones
was introduced. ;7 mobile telephones, such as ,obile
Telephone *ervice, were not officially categori1ed as
mobile phones, since they did not support the automatic
9
change of channel frequency during calls, which allows
the user to move from one cell >the base station
coverage area@ to another cell, a feature called
DhandoverD.
0r. ,artin %ooper of ,otorola,
made the first C* analogue mobile
phone call on a larger prototype
model in &?8$.
!n &?9/, 5ell 2abs invented such a Dcall handoffD
feature, which allowed mobileBphone users to travel
through several cells during the same conversation.
,otorola is widely considered to be the inventor of the
first practical mobile phone for handheld use in a nonB
vehicle setting. Csing a modern, if somewhat heavy
portable handset, ,otorola manager ,artin %ooper
made the first call on a handheld mobile phone on April
$, &?8$.
The first commercial cellular networ was launched in
Fapan by <TT in &?8?. #ully automatic cellular
networs were first introduced in the early to mid &?9;s
>the &7 generation@ with the <ordic ,obile Telephone
><,T@ system in &?9&. This was followed by a boom in
mobile telephone usage, particularly in <orthern
(urope.
The first DmodernD networ technology on digital 27
>second generation@ cellular technology was launched
by Radiolinja >now part of (lisa 7roup@ in &??& in
#inland on the 7*, standard which also mared the
?
introduction of competition in mobile telecoms when
Radiolinja challenged incumbent Telecom #inland >now
part of Telia*onera@ who ran a &7 <,T networ. A
decade later, the first commercial launch of $7 >Third
7eneration@ was again in Fapan by <TT 0o%o,o on
the .%0,A standard. Cntil the early &??;s, most
mobile phones were too large to be carried in a jacet
pocet, so they were typically installed in vehicles as
car phones. .ith the miniaturi1ation of digital
components, mobile phones have become increasingly
handy over the years.
&;
HISTORY OF CELLULAR TELEPHONY IN
INDIA
Ce++,+$ Te+epho!"
The technology that gives a person the power to
communicate anytime, anywhere B has spawned an
entire industry in mobile telecommunication. ,obile
telephones have become an integral part of the growth,
success and efficiency of any business G economy.
The most prevalent wireless standard in the world
today, is 7*,. The 7*, Association >7lobal *ystem
for ,obile %ommunications@ was instituted in &?98 to
promote and e)pedite the adoption, development and
employment and evolution of the 7*, standard for
digital wireless communications.
The 7*, Association was formed as a result of a
(uropean %ommunity agreement on the need to adopt
common standards suitable for cross border (uropean
mobile communications. *tarting off primarily as a
(uropean standard, the 7roup *pecial ,obile as it was
then called, soon came to represent the 7lobal *ystem
for ,obile %ommunications as it achieved the status of
a worldBwide standard. 7*, is today, the worldEs
leading digital standard accounting for 69.3H of the
global digital wireless maret.
The !ndian 7overnment when considering the
introduction of cellular services into the country, made a
landmar decision to introduce the 7*, standard,
leapfrogging obsolescent technologies G standards.
&&
Although cellular licenses were made technology
neutral in *eptember 2;;3, all the private operators are
presently offering only 7*, based mobile services. The
new licensees for the /th cellular licenses that were
awarded in Fuly 2;;& too, have opted for 7*,
technology to offer their mobile services.
Ce++,+$ I!.,#($" )! I!.)
The 7overnment of !ndia recogni1es that the provision
of a worldBclass telecommunications infrastructure and
information is the ey to rapid economic and social
development of the country. !t is critical not only for the
development of the !nformation Technology industry,
but also has widespread ramifications on the entire
economy of the country. !t is also anticipated that going
forward, a major part of the 70- of the country would
be contributed by this sector. Accordingly, it is of vital
importance to the country that there be a comprehensive
and forward looing telecommunications policy which
creates an enabling framewor for development of this
industry.
Ne/ Te+e%om Po+)%" 0112
Telecommunications is now universally recogni1ed as
one of the prime movers of the modern economyI hence
itEs vital importance for a developing country lie !ndia.
The availability of adequate infrastructure facilities is
critical for acceleration of the economic development of
any country. !n fact international studies have
established that for every &H increase in teleBdensity,
there is a $H increase in the growth of 70-.
&2
Accordingly, the 7overnment of !ndia has accorded the
highest priority to investment and development of the
telecommunications sector.
Telecom requires very heavy investment and it was not
possible for the !ndian 7overnment to organi1e public
funding of this sector on such a massive scale. !n fact
the national telecom -olicy &??/, estimated a resource
gap of Rs. 2$,;;; crores to meet the telecom targets of
the eighth fiveByear plan of the 7overnment of !ndia
>&??2B?8@.
!t was for this reason to bridge the resource gap between
government funding and the total projected funds
requirement and to provide the additional resources to
achieve the nationEs telecom targets that the
telecommunications sector was liberali1ed in &??2 and
the 7overnment invited private sector participation in
telecommunications.
%ellular mobile services were one of the first areas to be
opened up to private competition. The whole country
was divided into the / metropolitan cities and &?
telecom circles, which were roughly analogous with the
*tates of !ndia.
%ellular 2icenses were awarded to the private sector B
first in the metropolitan cities of 0elhi, ,umbai,
Aolata and %hennai in &??/ and then in the &?Btelecom
circles in &??3.
The first metro cellular networ started operating in
August &??3 in Aolatta.
&$
INDUSTRY PROFILE
!n the early &??;s, the !ndian government adopted a
new economic policy aimed at improving !ndiaEs
competitiveness in the global marets and the rapid
growth of e)ports. Aey to achieving these goals was a
worldBclass telecom infrastructure.
!n !ndia, the telecom service areas are divided into four
metros ><ew 0elhi, ,umbai, %hennai and Aolatta@
and 2; circles, which roughly correspond to the states in
!ndia. The circles are further classified under DA,D D5D
and D%,D with the DAD circle being the most attractive
and D%D being the least attractive. The regulatory body
at that time J the 0epartment of Telecommunications
>0+T@ J allocated two cellular licenses for each metro
and circle. ThirtyBfour licenses for 7*,?;; cellular
services were auctioned to 22 firms in &??3. The first
cellular service was provided by, ,odi Telstra in
Aolatta in August &??3. #or the auction, it was
stipulated that no firm can win in more than one metro,
three circles or both. The circles of Fammu and Aashmir
and Andaman and <icobar had no bidders, while .est
5engal and Assam had only one bidder each.
!n &??6, the Telecom Regulatory Authority of !ndia
>TRA!@ bill was introduced in the 2o *abha, and the
president officially announced the TRA! ordinance on
23 Fanuary 2;;$. The government decided to set up
TRA! to separate regulatory functions from policy
formulation, licensing and telecom operations. -rior to
&/
the creation of TRA!, these functions were the sole
responsibility of the 0+T.
"igh license fees and e)cessive bids for the cellular
licenses put tremendous financial burden on the
operators, diverting funds away from networ
development and enhancements. As a result, by 2;;3
many operators failed to pay their license fees and were
in danger of having their licenses withdrawn. !n ,arch
2;;3, a new telecom policy was put in place ><ew
Telecom -olicy 2;;3@. Cnder this new policy, the old
fi)edBlicensing regime was to be replaced by a revenueB
sharing scheme whereby between 9B&2 percent of
cellular revenue were to be paid to the government.
&3
MOTOROLA3S PROFILE
&6
HISTORY
,otorola !nc. ><K*(' ,+T@ is an American
multinational communications company based in
*chaumburg, !llinois, a %hicago suburb.
,otorola started as 7alvin ,anufacturing %orporation
in &?29. The name ,otorola was adopted in &?/8, but
the word had been used as a trademar since the &?$;s.
#ounders -aul 7alvin and Foe 7alvin came up with the
name ,otorola when their company started
manufacturing car radios. A number of early companies
maing phonographs, radios, and other audio equipment
in the early 2;th century used the suffi) DBola,D the most
famous being =ictrolaI R%A made a DradiolaDI there
was also a company that made juebo)es called RocB
+la, and a film editing device called a ,oviola. The
,otorola prefi) DmotorBD was chosen because the
companyEs initial focus was in automotive electronics.
,any of ,otorolaEs products have been radioBrelated,
starting with a battery eliminator for radios, through the
first walieBtalie in the world, defense electronics,
cellular infrastructure equipment, and mobile phone
manufacturing. The company was also strong in
semiconductor technology, including integrated circuits
used in computers. ,otorola has been the main supplier
for the microprocessors used in %ommodore Amiga,
Apple ,acintosh and -ower ,acintosh personal
computers. The chip used in the latter computers, the
-ower-% family, was developed with !5, and in a
partnership with Apple >nown as the A!, alliance@.
,otorola also has a diverse line of communication
&8
products, including satellite systems, digital cable bo)es
and modems.
,otorola creates several different products for use of
the government, public safety officials, business
installments, and the general public. These products
include cell phones, laptops, and radios.
SPINOFFS
,otorola developed the first truly global
communication networ using a set of 66 satellites. The
business ambitions behind this project and the need for
raising venture capital to fund the project led to the
creation of the !ridium company in the late &??;s.
.hile the technology was proven to wor, !ridium
failed to attract sufficient customers and they filed for
banruptcy in &???. +bligations to ,otorola and loss of
e)pected revenue caused ,otorola to spin off the +<
*emiconductor >+<<<@ business August /, &???,
raising for ,otorola of about L&.& 5illion.
#urther declines in business during 2;;; and 2;;&,
caused ,otorola to spin off its government and defense
business to 7eneral 0ynamics. The business deal closed
*eptember 2;;&. Thus 70 0ecision *ystems was
formed >and later merged with 7eneral 0ynamics %/
*ystems@ from ,otorolaEs !ntegrated !nformation
*ystems 7roup.
&9
+n +ctober 6, 2;;$, ,otorola announced that it would
spin off its semiconductor product sector into a separate
company called #reescale *emiconductor, !nc.. The new
company began trading on the <ew Kor *toc
()change on Fuly &6th of the following year.
RATINGS FROM INTEREST GROUPS
,otorola received a &;;H rating on the %orporate
(quality !nde) released by the "uman Rights %ampaign
in 2;;/ M&N , 2;;3 M2N and 2;;6 M$N , starting in the third
year of the report

&?
MOTOROLA INDIA
• ,otorola, a C*L /; billion company is global
leader in providing integrated communications
solutions and embedded electronic solutions.
• ,otorola !ndia first entered !ndia through a joint
venture with 5lue *tar to manufacture modems.!t
then went on to become a wholly owned
subsidiary.
• !n &??&, ,otorola set up its first software centre in
5angalore.!n &??/, it set up a pager manufacturing
unit in 5angalore..ith the ppager maret not
taing off in the country, the company has since
shifted strategy and the unit is changed into a
cellular phone manufacturing unit.
• !n &???, ,otorola set two chip designing units
around 0elhi, and a third one in "yderabad.All of
these units including the software centre are &;;
percent e)port units meeting the companyEs global
requirements.
• !ndia is now wellBestablished as a source of
software and chip design, and as a source of
e)cellent capital for ,otorola globally. The
number of software engineers appointed by
,otorola in !ndia has gone up from &;; to a
current level of 2;;; engineers.
2;
PRODUCT PROFILE

45MOTOROLA RA6R0 V7
• GENERAL '
&. <(T.+RA 4 7*,
93;G7*,?;;G7*, &9;;G7*, &?;;
2. A<<+C<%(0 8 ,AK, 2;;8
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2. .(!7"T 4 &&8g
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05MOTOROLA A4011
2&
ALSO KNOWN AS MOTOROLA MING
• GENERAL:
&. <(T.+RA 4 7*, 93;G7*, ?;;G7*,
&9;;G7*, &?;;
2. A<<+C<%(0 4 0(%(,5(R, 2;;3
• SI6E:
&. 0!,(<*!+< 4 ?3.8O3&.8O2&.3 mm
2. .(!7"T 4 &22g
• DISPLAY:
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$. %A,(RA 4 2 ,-
95MOTOROLA KR6R K4
22
• GENERAL:
&. <(T.+RA 4 7*, 93;G7*, ?;;G 7*,
&9;;G7*, &?;;
2. A<<+C<%(0 4 FC2K, 2;;6
• SI6E:
&. 0!,(<*!+< 4 &;$O/2O&6mm
2. .(!7"T 4 &;2g
• DISPLAY '
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:5MOTOROLA ROKR E;
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2$
2. A<<+C<%(0 4 0(%(,5(R, 2;;6
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2. .(!7"T 4 &2& g
• DISPLAY:
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2/
25MOTOROLA RI6R 69
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?;;G7*, &9;;G7*,&?;;
2.A<<+C<%(0 4 FC2K, 2;;6
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2. .(!7"TB&&3g
• DISPLAY :
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• DATA '
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• FEATURES:
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23
;5 MOTOROLA RA6R V9)
• GENERAL '
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7*, &9;;G7*, &?;;
2.A<<+C<%(0B <+=(,5(R,
2;;3
• SIZE:
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2..(!7"TB &;;g
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• DATA '
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• FEATURES:
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26
<5MOTOROLA SLVR L=
• GENERAL :
1.NETWORK-GSM 850/GSM 900/GSM
1800/GSM 1900
2.A<<+C<%(0B #(5RCARK, 2;;8
• SI6E:
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2..(!7"TB ?6g
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28
75MOTOROLA SLVR L<)
• GENERAL:
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&9;;G7*,&?;;
2. A<<+C<%(0B +%T+5(R, 2;;6
• SI6E:
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2. .(!7"TB ?6g
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• DATA:
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• FEATURES:
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29
=5 MOTOROLA L;
ALSO KNOWN AS MOTOROLA V 071
• GENERAL:
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2.A<<+C<%(0B 2;;3
• SI6E:
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2..(!7"TB 96g
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2?
415MOTOROLA W001
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2. A<<+C<%(0B #(5RCARK, 2;;6
• SI6E:
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445 MOTOROLA W9<2

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2. A<<+C<%(0B FC<(, 2;;6
• SI6E:
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2. .(!7"TB 99g
• DISPLAY:
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• DATA '
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$&
MAJOR FEATURES THAT A CUSTOMER
LOOKS FOR IN A MOBILE
The ,aret is flooded with all sorts of mobile brands,
each trying to showcase and push forward its own
particular brand with umpteen number of features. The
customer these days is quite educated and nows about
the products quite well and therefore lies to eep
himself abreast with the latest technology available in
the maret, suiting his pocet need and requirement.
,obile these days are being added with new features
every second day to lure the customer, and it is due to
these very features only that becomes the purchasing
factor for the customer. *ome of the most common
features that a customer demands these days are'
45Co+o$ S%$ee! 8 %olor *creen phones are the latest and
the most wanted trend in the maret these days as these
phones boast of a "igh %olor Resolution 0isplay so that
the customer can enjoy in hisGher phone an e)hilarating
melange of colors. ,ost of the color phones boast of
63;;; color display which maes not only the
resolution but also the picture quality treat to the eyes.
%olor screen phones are in major demand by the public
which accounts for at least 3;H in the survey
conducted.
05MMS>M,+()me.) Me##-)!- Se$*)%e?@ .ith ,,*,
it is not only possible to send your multimedia messages
from one phone to another, but also from phone to eB
mail, and vice versa. This feature dramatically increases
$2
the possibilities of mobile communication, both for
private and corporate use.
95I!(e-$(e. Cme$ 8 The latest inBthing, mobile
phones with inBbuilt camera. These phones serve the
twin service of mobile and a camera. +ne can not only
clic but also store photos and even send it to their near
and dear ones. %amera phones accounted for at least
&;H respondents in the survey conducted.
:5T$)@B!. 8 A triBband facility is useful for people
who are constantly going abroad as a triBband enabled
handset let’s one access the networ of another country
also and also eeps you connected with people bac
home.
25S)AeBWe)-h( 8 These days mobile handsets come in
various shapes and si1es with different weights. The
needs and requirements of a customer differ fro person
to person as some lie bigger sets with minimum weight
whereas there are some who prefer lighter sets with
lighter weights.
;5T+CBS(!. &" T)me 8 %ustomers do pay a lot of
attention on talGstand by time as they want a mobile
which can last the longest. %ompanies often promise of
tal time of /B6 hrs on various handsets, but ultimately
it’s the customer who has to decide and mae the best
choice for himself.
<5WAP>W)$e+e## App+)%()o! P$o(o%o+? 8 .A- let’s
one access the !nternetBbased services supported by
your networ, such as news, weather reports and flight
timings etc, even when you are mobile.
$$
75B((e$" 8 (very customer wants hisGher battery to last
the longest and all mobile companies fight out
promising that their battery bacup is the best. A mobile
functions on a battery and a cheap and subBstandard
battery always maes the customer vary of the
companies products and services.
=5Po+"pho!)% R)!- To!e# 8 A polyphonic ring tone is
the ne)t generation of ringtones that has better sound
quality than traditional monotone ringtones. -olyphonic
ring tones sound great and truly mae your phone
unique. -olyphonic ring tones phones are in major
demand by the customers and accounted to nearly 2;H
respondents according to the survey conducted.

$/
MARKET SHARE OF MOTOROLA
MOTOROLA HAS 4:D MARKET SHARE IN
INDIA
,otorola has become the <o. 2 in handset sales in !ndia
with a maret share of &/H. ,aret leader <oia has a
maret share upwards of 6;H.
The (T story says ,otorola had a 2H maret share in
0ecember 2;;3. ! thin thats incorrect.
According to this post J ,otorola was already <o. $ in
,arch 2;;6, behind <oia and *amsung. There are
three stories on ,obile -undit from 2;;3 which put
,otorola’s maret share between 3 to &; per cent
around a year bac.
<oia’s maret share rises to 8/H >,ay 2;;3@
,otorola’s maret share R /.3H
(dward Qander of ,otorola in !ndia >August 2;;3@
,otorola’s maret share R &;H
!ndian ,obile "andset ,aret >*eptember 2;;3@
,otorola’s maret share R 8H

Allen 5urnes, speaing on the sidelines of the global
launch of its entryBlevel ,otofone handset, added its
initial sales would be primarily driven in !ndia by
bundling.


+ur bundled offers are mainly with firstBtime buyers,S
said 2loyd ,athias, mareting director for !ndia. T.e
$3
are getting a lot of traction in the lowBend maret. +ne
of our focus areas for 2;;8 is building a retail
presence.S
,otorola has tied up with top five !ndian carriers such
as Airtel, 5*<2 and "utch to offer handsets to
customers.

+ver the past two years ,otorola has launched a slew
of trendy handsets at many price levels. !t is also setting
up a handsetBmaing unit in %hennai.
,otorola is planning to e)tend its interestBfree financing
tieBup with 7( #inance 2td to the country’s top $3 cities
J which account for 6; per cent of new handsets sales
J from &; cities now.
,otorola rejigged its !ndian operations last year and
renewed focus on this highBgrowth maret under the
supervisions of its emerging mareting e)pert Allen
5urnes. #ormer Tata Tele chairman #irdose =andrevala
joined the company as head of !ndian operations a year
bac.
$6
SWOT ANALYSIS
STRENGTH
A well established brand name helps in promoting a
new range of products. ,+T+R+2A is a ,ultinational
%ompany based in *outh Aorea, which is considered to
be a technically advanced country with advanced
products to meet the requirement of target customers
internationally.
The company has a wide range of products to suite the
purse : the taste of various segments of customers.
The company has a huge advertisement budget which
helps in brand positioning : recall.
!t has a well established sales networ of more than
/;;; dealers : branch offices around the globe : the
company maes such of its products available as are in
demand in each particular area.
WEAKNESS
The company needs to evolve a comprehensive plan :
strategy to mae inroads into a part of middle class :
upper middle class.
2ac of production centers in !ndia maes the product
costlier as most of the parts have to be imported.
2ac of R : 0 centers also maes it difficult to launch
new products over here.
$8
OPPORTUNITIES
The present rate of growth of the (ntertainment :
Telecommunication !ndustry : a large potential
available in these areas provides e)cellent opportunity
for the company to widen its maret.
.ith the fast growing economy the pricing strategy
needs to be tacled with care as it can decide upon long
term decisions of the company.
7lobalisation is yet another opportunity, if failed
effectively : promptly.
THREATS
!t is natural that threats from the e)isting as well as new
entrants will effect the present turnover : ,aret share.
The nearest competitors having the identical product
range are the greatest threat to the company.
$9
RESEARCH METHODOLOGY
$?
STATEMENT OF OBJECTIVES
The -rimary +bjective was to study the consumer
preference : perception for ,otorola mobile phones.
The *econdary +bjectives of this study were to
identify'B
• =arious *ources from which mobiles are purchased.
• #actors that influence decision maing in purchasing
a mobile phone.
• ,ajor features which a customer loos for in a
mobile before maing a purchase.
• 5rand awareness of ,otorola mobile phones in the
maret.
• (fficiency of after sale service of various brands.
• #actors which help in increasing the sale of mobile
phones.
/;
RESEARCH INSTRUMENT
 =isited the customers across 0elhi : gathered
information required as per the questionnaire.
 #or employing a strong base to the research ! tried to
enquire the positions of various ,obile brands : how
satisfied the consumers were with them if they were
already using them.
TYPE OF DATA
• -R!,ARK 0ATA
-rimary data has been used by me in the form of
Puestionnaire : +bservation which are the two basic
methods of collecting primary data which suffices all
research objective.
• *(%+<0ARK 0ATA
*econdary data sources lie catalogue of the
company, product range boo of the company :
various internet sites such as ,otorola e1buy.com :
google.com have been used.
/&
DATA REPRESENTATION TOOL
• 7raphs and pie charts have been used to show
the opinions of customers for ,otorola mobile
phones by way of questionnaire.
SAMPLE SI6E
• #or the purpose of the survey a sample si1e of &;;
customers was taen. The e)tent of this survey was
limited to the city of <ew 0elhi only.
AREA OF STUDY
• The study was conducted in *outh 0elhi ,aret in
the following areas.
U 2ajpat <agar
U Aailash %olony
U <ehru -lace
U Aalaji
U %R -ar
U Alananda
/2
LIMITATIONS
• A small sample si1e of &;; customers was considered
due to time : resource constraints.
• The scope of the project is limited to the city of 0elhi
only. *o we cannot say that the same response will
e)ist throughout !ndia.
• *ome of the consumers were not coBoperative in
giving correct information even if they were using
various mobile brands.
• "uman error during recording, tabulation : printing
error could be present.
/$
MARKETING STRATEGIES OF
MOTOROLA 8 AN EFFORT TO
BRING HIGH LEVEL OF
CUSTOMER SATISFACTION
THEORY: MARKETING MIX
//
The ,areting ,i) B >The / -Es of ,areting@
,areting decisions generally fall into the following
four controllable categories'
• -R+0C%T
• -R!%(
• -2A%( >0!*TR!5CT!+<@
• -R+,+T!+<
The term Dmareting mi)D became populari1ed after
<eil ". 5orden published his &?6/ article, The %oncept
of the ,areting ,i). 5orden began using the term in
his teaching in the late &?/;Es after Fames %ulliton had
described the mareting manager as a Dmi)er of
ingredientsD. The ingredients in 5ordenEs mareting mi)
included product planning, pricing, branding,
distribution channels, personal selling, advertising,
promotions, pacaging, display, servicing, physical
handling, and fact finding and analysis. (. Ferome
,c%arthy later grouped these ingredients into the four
categories that today are nown as the / -Es of
mareting, depicted below'
/3
THE MARKETING MIX
These four -Es are the parameters that the mareting
manager can control, subject to the internal and e)ternal
constraints of the mareting environment. The goal is to
mae decisions that center the four -Es on the customers
in the target maret in order to create perceived value
and generate a positive response.
PRODUCT DECISIONS
The term DproductD refers to tangible, physical products
as well as services. "ere are some e)amples of the
product decisions to be made'
• 5rand name
• *tyling
/6
• Puality
PRICE DECISIONS
*ome e)amples of pricing decisions to be made include'
• -ricing strategy >sim, penetration, etc.@
• %ash and early payment discounts
• -rice fle)ibility
• -rice discrimination
DISTRIBUTION >PLACE? DECISIONS
0istribution is about getting the products to the
customer. *ome e)amples of distribution decisions
include'
• 0istribution channels
• ,aret coverage >inclusive, selective, or e)clusive
distribution@
• .arehousing
• 0istribution centers
/8
• Transportation
PROMOTION DECISIONS
!n the conte)t of the mareting mi), promotion
represents the various aspects of mareting
communication, that is, the communication of
information about the product with the goal of
generating a positive customer response. ,areting
communication decisions include'
• -romotional strategy >push, pull, etc.@
• Advertising
• -ersonal selling : sales force
• *ales promotions
The firm attempts to generate a positive response in the
target maret by blending these four mareting mi)
variables in an optimal manner.
/9
P$o.,%(
Motorola is known around t! world as an
inno"ator and l!ad!r in wir!l!ss and #road#and
$o%%uni$ations. T!& ar! $o%%itt!d to !l' us
(!t and sta& $onn!$t!d si%'l& and s!a%l!ssl& to
t! '!o'l!) in*or%ation and !nt!rtain%!nt &ou
want and n!!d. T!& do tis #& d!si(nin( and
d!li"!rin( +%ust a"!+ 'rodu$ts) +%ust do+
!,'!ri!n$!s and 'ow!r*ul n!tworks - wit a *ull
$o%'l!%!nt o* su''ort s!r"i$!s as w!ll.
. /ortun! 100 $o%'an& wit (lo#al 'r!s!n$! and
i%'a$t) Motorola ad sal!s o* 0S123.8 #illion in
3004. 5!arn %or! a#out our tr!! 'ri%ar&
#usin!ss units in t! links #!low6
.s a 'ion!!r in wir!l!ss $o%%uni$ations) Motorola
as trans*or%!d t! $!ll 'on! into an i$on o*
'!rsonal t!$nolo(& - an int!(ral 'art o* dail&
$o%%uni$ations) data %ana(!%!nt and %o#il!
!nt!rtain%!nt.
Motorola not onl& d!si(ns)%anu*a$tur!s) s!lls and
s!r"i$!s wir!l!ss ands!ts) #ut also
li$!ns!s its "ast 'ort*olio o* int!ll!$tual 'ro'!rt&.
Our $oll!$tion s'ans all $!llular and wir!l!ss
s&st!%s and in$lud!s int!(rat!d so*twar!
a''li$ations as w!ll as on! a lar(! $o%'l!%!nt
o* 7lu!toot8-!na#l!d a$$!ssori!s.W! o**!r
$usto%!rs inno"ati"! 'rodu$t d!si(ns tat d!li"!r
+%ust a"!+ !,'!ri!n$!s) su$ as %o#il! %usi$
and "id!o - !na#lin( s!a%l!ss $onn!$ti"it& at
work or at 'la&.
/?
P$)%e
T!s! ar! "arious 'ri$!s o* t! "arious 'rodu$ts o* Motorola 'on!s 6
Motorola R.9R %a,, :4 Rs.3;099
Motorola R.9R3 :8 Rs.18499
Motorola ROKR E4 Rs.1;8<2
Motorola ROKR 94 Rs.13429
Motorola .1300 Rs.13332
Motorola R.9R :;i GO5= Rs.11399
Motorola KR9R K1 Rs.8<32
Motorola R>9R 9; Rs.82<2
Motorola S5:R 59 Rs.8212
Motorola R.9R :;i M.ROON Rs.8;19
Motorola R.9R-:;i Rs.<9<9
Motorola 5<i Rs.<199
Motorola S5:R-5< Rs.5949
Motorola R.9R :; 75.?K Rs.5422
Motorola 54 Rs.2889
Motorola 54i Rs.2532
Motorola W;<5 #la$k Rs.2;29
Motorola W;<5 Rs.2399
Motorola W315 Rs.;429
Motorola W330 75.?K Rs.39<2
Motorola W330 Rs.3942
Motorola W330 S>5:ER Rs.3829
Motorola ?148 Rs.3429
Motorola W309 Rs.3429
Motorola ?1;9 Rs.1999
Motorola W305 Rs.1832
Motorola MOTO/ONE /; Rs.1400
Place
3;
Motorola as @oin!d *or$!s wit 7arti T!l!t!$ 5td. to
!sta#lis a strat!(i$ r!lationsi' tat !,t!nds MotorolaAs
r!a$ a$ross %!tros) $iti!s and to t! s%all!st towns in
>ndia.
7arti T!l!t!$As a$$!ss to t! #ur(!onin( rural %ark!t
is a '!r*!$t %at$ *or MotorolaAs !**orts to B$onn!$t t!
un$onn!$t!dA #& 'ro"idin( ands!ts lik! t! n!w ?11;a
suit!d to %ass-%ark!t us!rs. T!ir #road distri#ution to
ur#an $iti!s also allows Motorola to r!a$ t! (rowin(
'o'ulation o* 'ro*!ssionals !a(!r *or t! lat!st i(-!nd
ands!ts in$ludin( t! award winnin( R.9R :;.

MotorolaAs a(r!!%!nt to !,t!nd t! a"aila#ilit& o* its
'rodu$ts *or $onsu%!rs in t! %ark!t trou( 7arti
T!l!t!$As national distri#ution 'r!s!n$!C und!rs$or!s
MotorolaAs $ontinu!d $o%%it%!nt and *o$us in >ndia.
?o%#inin() B7!!t!lA) on! o* t! stron(!st #rands o* 7arti
T!l!t!$ in >ndia) wit MotorolaAs int!rnationall&
r!$o(nis!d #rand) o'!ns a world o* n!w o''ortunit& *or
%o#il! $onsu%!rs.

Alliance with Hariyali Kissan Bazaar
Motorola as announ$!d an allian$! wit =?M Srira%
?onsolidat!d 5td. D=S?5EAs Fari&ali Kisaan 7aGaar $ain
o* rural/s!%i-ur#an utilit& %arts *or sal!s and distri#ution
o* ands!ts. Wit tis) Motorola will a$Huir! un'arall!l!d
'!n!tration *or its ands!ts sal!s in >ndia. T! allian$! is
a '!r*!$t %at$ o* Fari&ali Kisaan 7aGaarAs !,'!rtis! in
rural r!tail) and MotorolaAs n!w 7aratMoto initiati"!)
ai%!d at $onn!$tin( t! n!,t #illion trou( >ndiaAs %ass
%ark!t $onsu%!rs in rural/s!%i-ur#an ar!as.

Tis is a #oon *or a s!(%!nt wi$ as traditionall&
su**!r!d *ro% (r!& %ark!t and/or r!*ur#is!d units. >n
3&
k!!'in( wit its *o$us on s!r"i$!) sal! o* all ands!ts will
#! $o"!r!d #& MotorolaAs ro#ust a*t!r-sal!s su''ort.

Fari&ali Kisaan 7aGaarAs 32 o'!rational $!ntr!s a"! a
'r!s!n$! a$ross #!lts in Mad&a Irad!s) Ra@astan)
0ttran$al) 0ttar Irad!s) Iun@a# and Far&ana) wit
additional 'lans to ra'idl& s$al!-u' 'r!s!n$! in t! n!,t
*!w &!ars.
T! Fari&ali Kisaan 7aGaarAs %od!l s!!ks to !%'ow!r
t! >ndian *ar%!r #& s!ttin(-u' r!tail $!ntr!s and
'ro"idin( all !n$o%'assin( r!tail solutions *ro% utiliti!s to
#ankin() und!r on! roo*. Trou( t! ti!-u' wit
Motorola) it *ul*ills t! #ur(!onin( rural d!%and *or
ands!ts as w!ll.
Motorola opens global flagship store in India

T! o'!nin( o* t! lat!st Motorola +Glo#al /la(si'
Stor!+ in on! o* t! #usi!st %ark!t ar!as o* N!w =!liJs
National ?a'ital R!(ion DN?RE adds to t! !,istin(
Motorola /la(si' stor!s alr!ad& o'!n in San(ai and
Mos$ow. T! o'!nin( was *urt!r su''ort!d #& t!
si%ultan!ous laun$ o* a $on$!'t MOTOSTORE in t!
$ountr&Js $a'ital and adds to t! o"!r ;50 Motorola
#rand!d lo$ations s'r!ad trou(out .sia Ia$i*i$)
Euro'!) >ndia and 5atin .%!ri$a.
Ea$ *la(si' MOTOSTORE *!atur!s a uniHu!)
int!ra$ti"! la&out) i(l& train!d sta**) 'on!
$usto%iGation and !,'!ri!n$! 'ods. T!s! !l!%!nts ar!
int!nd!d to $r!at! a d!!'l& !,'!ri!ntial !n"iron%!nt tat
in$or'orat!s MotorolaJs *ull 'rodu$t ran(! and #rin(s to
li*! MotorolaJs "ision o* s!a%l!ss %o#ilit& -- an&ti%!)
an&w!r!.
32
MotorolaJs /la(si' Stor!s ar! d!si(n!d wit on!
%ission6 to !l' '!o'l! und!rstand and r!aliG! t! *ull
'ot!ntial o* Motorola 'rodu$ts. .nd w! a"! s!!n tat
w!n t!& do tat) t!& ar! %or! lik!l& to #u& our
'rodu$ts and %or! lik!l& to #! a''& $usto%!rs.
MOTOSTORE is trul& r!in"!ntin( t! %o#il! r!tail $ultur!
and is t! id!al "!i$l! *or #rin(in( t! %o#il! !,'!ri!n$!
to li*! *or $onsu%!rs in a wa& tat is int!ra$ti"!) u%an
and *un.
Promotion
3$
NO DOUBT THAT the products from the Finnish
company, Nokia, are some of the very est in the
!or"d, ut the company sti"" hasn#t found a
profita"e !ay to market its $oods. The very
reason that other moi"e phone companies are
fast eatin$ up Nokia#s market share is their
superior %yet simp"e& marketin$ practices.

'otoro"a no! e in the FU( %fre)uent"y used
!ords& "ist in Nokia#s oard meetin$s. The
company have made Nokia pay dear"y for its
rudimentary approach in marketin$ its phones.
The a$$ressive marketin$ practices fo""o!ed y
'otoro"a have hit Nokia very hard and it is "osin$
very crucia" $"oa" market share every month to
its American competitor.

(hi"e 'otoro"a %)uite inte""i$ent"y& $ives a dashy*
f"ashy name to every phone it rin$s into the
market, Nokia tends to do the e+act opposite.
Nokia from the very start has re"ied on numers
rather than names. This strate$y !orked very !e""
in the past, ut on"y ecause there !asn#t much
competition ack then. But times have chan$ed.
,very month the market sees at "east a do-en
ne! handsets from an e)ua" numer of
manufacturers. .onsumers no! have more than
they can choose.

.onsumers are more attracted y names ecause
they can thus easi"y re"ate to the features of the
phone. This is evident from the success of the
'oto/a-r, 'oto0"vr, 'oto/i-r and 'oto1r-r.
These phones are not packed !ith heavy
mu"timedia features "ike the N*0eries2 sti"" they
3/
are se""in$ "ike hot cakes. 3ust y readin$ the
name of the handset, one $ets a road idea !hat
the phone "ooks "ike or !hat its features are.

Nokia advertises more than 'otoro"a. 0ti"" its
market share is droppin$. 'otoro"a does not need
to spend much money for the promotion of its
products and it doesn#t have to !orry aout the
marketin$ of these phones2 it 4ust simp"ifies its
4o y namin$ its products ri$ht.

Mo(o$o+ #)-!# A&h)#heC B%h%h! #
3Mo(o#($3
A&h)#heC B%h%h! has become the first !ndian brand
ambassador of ,otorola on 3
th
june, 2;;6.
As ,otorola’s brand ambassador, Abhishe will
support mareting and branding efforts for the entire
,obile 0evice product range. ,otorola’s brand
quotient of youthful spirit, daring to be different, being
bold and smart is in sync with Abhishe’s bold and
daring attitude, enigmatic loos and unconventional
style.
Abhishe fits in as the iconic T,+T+*TARS who now
joins tennis top seed, ,aria *harapova as a brand
ambassador for ,otorola globally.
Announcing the deal in <ew 0elhi, Allen 5urnes,
%orporate =ice -resident, "igh 7rowth ,arets,
33
,obile 0evices, ,otorola !nc. said, T!ndia is a
significant and e)citing maret for ,otorola where our
relentless attention to our customers and ra1or sharp
focus is enabling us to bring customers and consumers
not only high quality products but also innovative and
unique services and brand collaborations. Abhishe is a
stylish and sophisticated actor who appeals to all
segments of the !ndian society B young and old, urban
and rural, fashion conscious and the intelligentsia. .ith
this collaboration, ! am absolutely confident that our
partnership will be mutually beneficial in ensuring our
continued success while eeping our customer interests
centreBstage.S
Addressing the gathering, Abhishe said, T! am
honoured to be an ambassador for a truly global brand
synonymous with quality, innovation and style. "elping
!ndia get more and more connected with ,otorola
phones is my mission for the ne)t 2/ months. !t is
ama1ing to see how we as a nation have adopted this
technology and today it is pervading every sphere of our
lives. *peaing for myself, ! am a complete technoBgee
and rely on these gadgets to eep myself organi1ed. !
absolutely love the ,otorola products. They are really
cool and stylish while offering the best applications. !
am e)cited about maing the difference, Right hereV
Right nowVVS
36
FINDINGS AND ANALYSIS
38
F)!.)!-# B#e. o! E,e#()o!!)$e
45 G$ph #ho/)!- %o!#,mp()o! oF mo&)+e pho!e#5
K(* ?6
<+ /
#rom the above graph it is clear that ?6 out of &;;
people have mobile phones while only / people do not
use mobile phones.This proves that the use of mobile
phones are increasing day by day.
39
94
2
0
30
20
40
80
100
130
KES NO
S!ri!s1
05 B$ -$ph #ho/)!- (he %o!#,mp()o! oF .)FFe$e!(
&$!.# oF mo&)+e pho!e#5
The above graph displays that <oia phones are
consumed by more than 6;H people i.e., 6$H.#ollowed
by ,otorola which is &8H,*amsung is consumed by &;
people out of &;; , $ people uses *ony (ricsson and the
rest consumes other brands of mobile phones.
<+A!A 6$
,+T+R+2A &8
*A,*C<7 &;
*+<K (R!%**+< 8
+T"(R* $
3?
4;
1<
10
<
;
0
10
30
;0
20
50
40
<0
NOK>. MOTORO5. S.MS0NG SONK
ER>?SSON
OTFERS
S!ri!s1
95 G$ph #ho/)!- /$e!e## oF Mo(o$o+ mo&)+e
pho!e#
K(* &;;
<+ ;
4.
The above graph shows that all most everyone nows
about ,otorola mobile phones.
6;
100
0
0
30
20
40
80
100
130
KES NO
S!ri!s1
:5G$ph #ho/)!- p,$%h#e oF Mo(o$o+ mo&)+e
pho!e#
K(* $8
<+ 6$
The above graph shows that out of &;; people $8 has
,otorola mobile phones while 6$ does not have it.
5. G$ph #ho/)!- .)FFe$e!( F%(o$# FFe%()!-
p,$%h#e &eh*)o,$ oF Mo(o$o+ mo&)+e pho!e#
6&
;<
4;
0
10
30
;0
20
50
40
<0
KES NO
S!ri!s1
-R!%( $8H
#(ATCR(* &3H
2++A* /&H
A=A!2A5!2!TK 8H
The above graph shows that $8H people purchase
,otorola mobile phones because of its price, &3H
because of its features, /&H because of its loos and 8H
because of its availability.
;5G$ph #ho/)!- F%(o$# .e@FFe%()!- (he p,$%h#e
&eh*)o,$ oF Mo(o$o+ mo&)+e pho!e#
-R!%( &8H
62
;<L
15L
21L
<L
0L
5L
10L
15L
30L
35L
;0L
;5L
20L
25L
IR>?E /E.T0RES 5OOKS .:.>5.7>5>TK
S!ri!s1
#(ATCR(* $2H
R(B*A2( =A2C( $?H
%A<ET *AK &2H
#rom the above graph it is clear that &8H people do not
purchase ,otorola mobile phones because of its price,
$2H because of its features, $?H because of its low
resale value and &2H said canEt say.
<5B$ -$ph #ho/)!- &$!.# oF mo&)+e %o!#,me$#
+)Ce (he mo#(5
<+A!A 6;
,+T+R+2A 2;
*A,*C<7 ?
*+<K (R!%**+< 9
+T"(R* $
6$
1<L
;3L
;9L
13L
0L
5L
10L
15L
30L
35L
;0L
;5L
20L
25L
IR>?E /E.T0RES RE-S.5E :.50E ?.NJT S.K
S!ri!s1
#rom the above graph it is clear that <oia is being
lied by the majority people i.e., 6; out of &;;, while 2;
people lie ,otorola, ? lies *amsung, 9 lies *ony
(ricsson and $ people lie other brands of mobile
phones.
75G$ph #ho/)!- eG($ Fe(,$e# .em!.e. )!
Mo(o$o+ mo&)+e pho!e#
6/
40
30
9
8
;
0
10
30
;0
20
50
40
<0
NOK>. MOTORO5. S.MS0NG SONK
ER>?SSON
OTFERS
S!ri!s1
#, RA0!+ 2$H
7-* $8H
0CA2 *!, *K*T(, 2?H
%A<ET *AK &&H
!t has been observed that 2$H people demand fm radio
in the cell phones of ,otorola while $8H are in favor of
7-*, 2?H are in favor of dual sim card system.
=5 G$ph #ho/)!- (he #()#F%()o! +e*e+ oF %,#(ome$#
/)(h $e-$. (o F(e$ #+e# #e$*)%e
K(* 6$H
<+ $8H
63
3;L
;<L
39L
11L
0L
5L
10L
15L
30L
35L
;0L
;5L
20L
/M R.=>O GIS =0.5 S>M ?.R= ?.NJT S.K
S!ri!s1
#rom the above graph it is clear that 6$H people are
satisfied with the after sales services provided by
,otorola while $8H are not satisfied with the services
provided by ,otorola.
415 G$ph #ho/)!- #()#F%()o! +e*e+ /)(h $e#pe%( (o
p$)%e
"!7" &9H
R(A*+<A52( /8H
66
4;L
;<L
0L
10L
30L
;0L
20L
50L
40L
<0L
KES NO
S!ri!s1
2+. $3H
#rom the above evaluation it is clear that /8H people
consider the prices of ,otorola handsets to be
reasonable while $3H believes them to be low and the
rest considers the prices to be high
445 G$ph #ho/)!- (he $o+e oF .*e$()#eme!(# )!
)!%$e#)!- (he #+e# oF .)FFe$e!( &$!.# oF mo&)+e
pho!e#
K(* 93H
<+ &3H
68
18L
2<L
;5L
0L
5L
10L
15L
30L
35L
;0L
;5L
20L
25L
50L
F>GF RE.SON.75E 5OW
S!ri!s1
93H people believes that advertisements affect their
buying behaviour while &3H believes that
advertisements do not affect the buying behaviour of
customers.
405 G$ph #ho/)!- (he !,m&e$ oF #,--e#()o!#
$e-$.)!- (he p$o.,%(#
K(* $/H
<+ 2&H
<+T %(RTA!< /3H
69
85L
15L
0L
10L
30L
;0L
20L
50L
40L
<0L
80L
90L
KES NO
S!ri!s1
;2L
31L
25L
0L
5L
10L
15L
30L
35L
;0L
;5L
20L
25L
50L
KES NO NOT ?ERT.>N
S!ri!s1
#rom the above graph it is clear that $/H people have
suggestions for the company while 2&H does not have
any suggestion towards the company.
GENERAL FINDINGS
 <oia, *amsung, ,otorola and *ony (ricsson are the
favourite as brands among the consumers in *outh
0elhi ,aret.
 The brand awareness of ,+T+R+2A mobile
phones seems to be almost &;;H.
 The general opinion about ,+T+R+2A mobile
phones is that it is either 7ood or *atisfactory.
6?
 The ,aret 2eader <oia appeared to hold 6;
percent maret share followed by ,otorola
>&/percent@, *amsung >&& percent@,*ony (ricsson
>?percent@ and other >6 percent@.
 5rand name and 5rand Recommendation seem to be
the major influence in the purchase decision of a
mobile phone.
 %olor *creen, -olyphonic Ring Tones and !ntegrated
%amera seem to be the favourites among the
customers.
8;
CONCLUSIONS H
SUGGESTIONS
8&
CONCLUSION
After carrying out the project DAnalysis of %ustomer
*atisfaction with respect to ,otorola ,obile -honesD, !
found that <oia is still the maret leader, but ,otorola
has great potential to be a strong competitor of <oia in
maret.
,otorola enjoys a good position in the maret by way
of its innovative and stylish handsets. +n the whole,
,otorola has great way to go and succeed in the maret.
+n the basis of customer survey, it is clearly visible that
,otorola stands strong among other mobile brands.
82
SUGGESTIONS
 The dealer recommendations influence the buyer’s
decision to purchase a particular brand. *o there is
need for good relationship with the dealer in terms of
incentives provided by the competitors, so that they
might recommend ,+T+R+2A brand to the
customer.
 The promotional schemes attract the customer to buy
a particular brand. Therefore the company should
come out with new : innovative schemes so that
volume can be increased.
 !n *outh 0elhi ,aret T5rand <ameS plays a crucial
role in the purchase of a mobile phone. *o
,+T+R+2A (lectronics !ndia 2td. should stress on
TR(2AT!+<*"!- ,ARA(T!<7S to attain
credibility in the maret.
 To create brand image, to build good relations with
the customers : to retain customer loyalty,
,+T+R+2A (lectronics !ndia 2td. *hould ensure
that their mobiles are delivered on time : place.
8$

8/
BIBLIOGRAPHY
BOOKS:
a. -hilips Aotler, ,areting ,anagement,
-ublished by -rentice "all of !ndia -vt. 2td. ,
(d. &;,2;;$
b. "awins and Tull, ,areting Research,
-ublished by -rentice "all of !ndia -vt.
2td. ,(d.9,2;;$

WEBSITES:
• http'GGwww.gsmarena.com
• http'GGwww.motorola.com
• http'GGwww.google.com
• http'GGwww.trai.com

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