New Report Bsns Std

EXECUTIVE SUMMARY
My summer project with business standard ltd. was of problem solving kind in nature. Today the newspaper industry is in the boom however with that it has become very competitive too. Today the whole industry scenario has faced revolutionary change. Today not just routine daily newspapers but also the business (Financial) newspapers also face the same level of competition. It was not easy to do survey and research about the organization and business standard news paper, because the news paper market already have the good competitor specially in business newspaper, but we have to do field work and we have to understand consumer perception and customer criteria in selection of brand of business newspaper, it gives you experience how to talk with people, how to handle situation and how to sell your product in the market where already competitor has captured the market. After meeting with target customer I analyzed the set of customer criteria and analyzed the set of perception. In this project I have prepared a questionnaire to analyze the set of perception of customer.

INTRODUCTION
HISTORY OF PRINT MEDIA History of print media and written communication follows the progress of civilization that, in turn, moves in response to changing cultural technologies. The transfer of complex information, ideas and concepts from one individual to another, or to a group, underwent extreme evolution since prehistoric times. It has been 30,000 years later since the first recorded evidence of written communication and it is still dramatically changing. Now a days perhaps faster than ever before due to amazing advances in technology in recent years. Technical breakthroughs alter the way we perceive the universe and manner in which we communicate with one another. As long ago as 25,000-30,000 years B.C. first human painted descriptive pictures on cave walls. The narrative compositions left on the walls of Lascaux represented their own way of communicating with the spiritual world and another. The well-preserved drawing depicted their deep religious beliefs, fears, and everyday life. The pictorial type found in caves of Southern France and Spain is the beginning of written communication for the human kind. In early 19th century the industrial revolution brought major innovations in printing technology. In 1810, Friedrich Koenig applied steam power to printing press. Rotary steam presses replaced hand operated machines, doing the same job in a small fraction of the time. Typesetting was transformed by the introduction of line-casting machines; first Ottmar Mergenthaler’s Linotype (1889), and then the Monotype machine. Line casting allowed type be chosen, used, and then re-circulated back into the machine automatically. The age of industrial revolution made transfer and interchange of written information between cities as well as continents readily available. In 1831 Joseph Henry invented the first electric telegraph, four years later in 1835 Samuel Morse formulated Morse code, and then in 1843 he also produced the first long distance electric telegraph line. At the same time, Alexander Bain patented the first fax machine. In 1867 Thomas Edison patented his mimeograph, which was the first office-copying machine, which might inspire Chester Carlson, almost a century later; to invent the photocopier machine. Business life was irreversibly changed with in the introduction to the market of Remington typewriter (1874). Journalism also became more accessible when in 1914 Howard Krum introduced Teletype. Knowledge of Morse code was no longer needed to distribute information. Now a days , the print industry goes through a dry spell. Printing becomes increasingly more expansive. To

combat with this problem the industry increased use of digital printers that can efficiently produce high quality paper books on demand. CAP Ventures predicted that within five years, 80% of all print will be ordered via www. This created new model of publishing- so called e publishing (on demand). The printed book is currently under attack by e-book. Present e-books are handheld devices in which books can be downloaded in a file form and read on a backlit screen using buttons to maneuver through text. There have been also experiments with on- line book distribution by Stephan King, David Saperstein, Mary Higgins and others authors. The Indian entertainment and media industry is expected to grow at 18% compound annual growth rate (CAGR) and reach a projected size of Rs. 1,00,000 Crore by 2011 from its present size of Rs 43,700 Crore(for CY06), according to the 2007 edition of FICCI Price water house Coopers (PWC) annual report on the Indian entertainment and media Industry. The report states that the industry grew at 20% over the 2005 figure that was Rs 36,400 Crore. For 2004, the figure was Rs 31,100 Crore. The key reasons behind the growth are technological advances, positive government initiatives in terms of policy and foreign investment, and energized initiatives by private media companies coupled with rising income levels and India’s robust economic growth-led consumerism. Information and broadcasting Minister P.R. Dasmunshi will release the report at the opening of the FICCIFRAMES event on March 26 in Mumbai. The Internet advertising industry is set to post the highest CAGR of 43%, rising from its current size of Rs 160 Crores to Rs 950 crores in 2010. The Television industry is projected to grow 22% CAGR from Rs 19,100 Crore to Rs 51,900 Crore by 2011. The move towards CAS/DTH is considered the major driver for this growth with subscription revenues set to take the segment to the projected heights. The buoyancy of the Indian economy will drive the homes, both in rural and urban (second TV set homes) areas to buy televisions and subscribe for the pay services, the report said. The film and entertainment sector is expected to grow by 16% CAGR from Rs 8,500 crore to Rs 17,500 crore. The major reason for this high growth rate is that the industry is increasingly getting more corporative, highlighted by public issues of several film production, distribution and exhibition companies, long term contracts between film production companies and directors actors and the fact that more than half of 2006’s releases were by corporate rather than individual banners.

The print media is expected to grow by 13% CAGR from Rs 12,800 Crore to Rs 23,200 crore by 2011.Current estimates reveal that print media’s reach in India has increased to 22 Crore people. Print media is also the favorite segment for global investors with maximum foreign investment in this segment. The print media industry has much potential as 36.9 Crore literate people in India are still not tapped by any publication. NEWSPAPERS: A BRIEF HISTORY The newspaper as we know it today is a product born of necessity, invention, the middle class, democracy, free enterprise, and professional standards. Pre-history "newspapers" were one-to-one in nature. The earliest variation on a newspaper was a daily sheet published in 59 BC in Rome called Acta Diurna (Daily Events), which Julius Caesar ordered posted throughout the city. The earliest known printed newspaper was in Beijing in 748. In 1451, Johannes Guttenberg uses a press to print an old German poem, and two years later prints a 42-line Bible - the significance being the mass production of print products, ushering in an era of newspapers, magazines, and books. By 1500, the genesis of a postal system can be seen in France, while book publishing becomes popular throughout Europe and the first paper mill can be found (England). Zeitung (newspaper) is a news report published in Germany in 1502, while Trewe Encountre becomes the earliest known English-language newssheet in 1513. Germany's Avisa Relation Oder Zeitung, in 1609, is the first regularly published newspaper in Europe. Forty-four years after the first newspaper in England, the Oxford Gazette is published, utilizing double columns for the first time; the Oxford/London Gazette is considered the first true newspaper. The first North American newspaper, Public Occurrences Both Foreign and Domestic, was published in 1690 in Boston. The 1700’s was a century in which market elements were created that encouraged the development of daily newspapers: rising literacy, the formation of nation-states, a developing postal system, and the proliferation of urban centers, a rising literary and philosophical tradition emphasizing democratic involvement in government, and technologies that supported newspaper production. In short, it was a great news century. The first daily newspaper was The Daily Courant in London, 1702. In 1754, The Daily Advertiser in London uses the first four-column format. France's first daily newspaper appears in 1777, Journal de Paris, while the first United States daily was the Pennsylvania Packet in 1784.

The rise of the middle class transformed newspapers in the 1800s. A penny (US$0.01) buys a New York newspaper in 1833, opening up the first mass market for newspapers. In 1847, the telegraph is used as a business tool, transforming far-away stories. In 1873, an illustrated daily newspaper can be seen in New York. In 1878 the first full-page newspaper advertisements appear, and in 1880 the first photographs are seen in newspapers, using halftones. With the basic technical groundwork for the modern newspaper in place by the late 19th century, the story of newspapers in the 20th century was about professional development and adaptation to changing consumer and media markets. The story also involved an evolving business model that rode an ever-growing wave of massmarket advertising. Increased profitability and higher revenues attracted publicly owned corporations interested in buying newspapers from descendants of company founders, while simultaneously exposing newspapers to the whims of cash- and profit-hungry stock markets. By 2000, newspapers were juggling priorities: fragmentation of news consumption, fragmentation of advertising investments, the advantages and disadvantages of being a mass medium, balancing the wants of the marketplace with the company's duty to provide the needs of the marketplace, a journalistic backlash against industry changes, the sheer physicality of ink-on-paper production and distribution versus digital distribution, increasing profit pressure surrounding the core print product, and extension of the company's core brand into other profit centers. Asia’s role in the Newspaper industry Worldwide newspaper sales edged up by more than two percent in 2007 while advertising revenue recorded significant gains, according to the World Association of Newspapers. In its report on trends in the newspaper industry, the WAN said nearly 515 million copies of newspapers were sold daily in 2007 and read by an estimated more than one billion people worldwide. China, India and Japan were the world's biggest newspaper markets in 2007 and China overtook Japan as the country with the highest number of publications in the world. Three-quarters of the world's 100 best selling daily newspapers were now published in Asia where sales were up 4.1 percent for the year. The figures from WAN's annual survey of press trends, were released to more than 1,300 publishers, editors and other senior newspaper executives from 81 countries attending the World Newspaper Congress and the World Editors Forum, Asia's biggest ever media gathering.

Worldwide newspaper circulation grew 2.1 percent, the number of daily titles was up two percent and advertising revenue rose 5.3 percent, its biggest jump in four years, the WAN report said. "It has been an extraordinarily

positive 12 months for the global newspaper industry," said Timothy Balding, director general of the Paris-based WAN. "Newspapers are clearly undergoing a renaissance through new products, new formats, new titles, new editorial approaches, better distribution and better marketing." Indian Newspaper Industry The Indian Newspaper industry can be primarily segmented across two categories:- English Newspapers and Regional / Vernacular Newspapers. The English medium dominates the industry in terms of advertisement revenues, though vernacular newspapers outperform the English newspapers in circulation. English newspaper industry in India has been fragmented with the players having a regional focus such as the Deccan Chronicle in Hyderabad, Hindustan Times in Delhi, Times of India in Mumbai, Hindu in Chennai, Telegraph and Statesman in Kolkata, Deccan Herald in Bangalore, Gujarat Samachar in Ahmedabad. However, the industry is witnessing a trend whereby players are looking beyond their home territories viz. Times of India’s and Business Standard’s entry into certain newer territories and Deccan Chronicle and Hindustan Times also doing the same. The competitive landscape has now drastically changed with major publishers trying to expand to other geographic regions, initiating price wars and marketing campaigns to win readers. The competitive intensity, which was quite “mild” until few years ago, also reached a higher level with the launch of DNA and Hindustan Times in the Mumbai market. A booming economy and the opportunity to raise funds from a well-developed financial market have also contributed to the growth of the newspaper industry in India. Indian newspaper industry had a turnover of Rs 13,500 Crore in 2006. It is expected to touch Rs 15,500 Crore. The size of media industry in India as a portion of the GDP is estimated at 0.7%, which is lower than most of the developed and developing nations. Thus it offers a scope of high growth in this industry moving forward. Advertising expenditure to GDP reveals that advertisement expenditure to GDP ratio in India is 0.4%. With rising income and education level in India, readership is expected to rise and with favorable demographics, advertising revenues will increase as advertisers start spending more to attract higher quality audience with more purchasing power.

Newspaper publication is usually issued on a daily or weekly basis, the main function of which is to report news. Many newspapers also furnish special information to readers, such as weather reports, television schedules, and listings of stock prices. They provide commentary on politics, economics, and arts and culture, and sometimes

include entertainment features, such as comics and crossword puzzles. In nearly all cases and in varying degrees, newspapers depend on commercial advertising for their income. Present scenario is that by the time, they see a newspaper, most people have already learned about breaking news stories on television or radio. Readers rely on newspapers to provide detailed background information and analysis, which television and radio newscasts rarely offer. Newspapers not only inform readers that an event happened but also help readers understand what led up to the event and how it will affect the world around them. The staff of a large newspaper works under the constant pressure of deadlines to bring news to readers as quickly as human energy and technological devices permit. Reporters, photographers, artists, and editors compile articles and graphics—sometimes in just a few hours. Page designers assemble articles, photos, illustrations, advertisements, and eye-catching headlines into page layouts, and then rush their work to the printer. Newspapers as known today are complete with advertising and a mixture of political, economic, and social news and commentary. Business newspapers in India Publication of Business newspapers started in India by the launch of Economic Times on 5th march 1961. It has traditionally been the essential reference document on Indian business, polity, economy and finance. Its focus on the managerial component and evolving business in India and abroad makes it the favorite amongst intellectuals, managers as well as students and researchers, having recorded a staggering growth of 150% over the past few years. The Economic Times has emerged as the most widely circulated economic and business daily in the country and among the top three English financial dailies in the world. Business Standard was started in 1975 by the Anand Bazaar group in Calcutta, the paper was hived off as a separate company in 1996, and then bought by Mumbai-based financial investors, after which it began a phase of rapid expansion with the launch of new editions. The Financial Times of London took an equity stake in BSL in 2004.

Business Line or The Hindu Business Line is an Indian business newspaper published by Kasturi and Sons, publishers of “The Hindu” newspaper. Business Line started publishing in 1994. It is India's youngest business newspaper and also the country's second largest selling, with a circulation of one lakh copies, next to the Economic Times. Financial Times entered into the market after Business Line, so did the Hindustan Times, Mint and Financial

Chronicle which is the youngest of the lot. India is one of the few countries in the world to have many business newspapers, which not only reflects the vitality and vibrancy of the media, but also the new vitality of our economy. The large readership for these business newspapers transcends from the rapidly growing corporate sector, it also illustrates the growing interest that the general public now evinces in economic matters, which reflect the growing importance of business and economy in our national discourse. There was a huge growth in the sales of the business newspapers for the past few years. According to the recent study by “Federation of Indian Chambers of Commerce and Industry” (FICCI), this growth would outperform the general economy each year till 2012. The Indian print media industry netted $90.80 million in foreign investment in the last three years , few papers like Business standard have tied up with Financial Times of London. Business newspapers have the ability to carry the message in greater detail and clarity, more in-depth information and analysis, which helps companies and their business. Business newspapers are re-inventing themselves to protect their turf in a fiercely competitive multi-media environment. They are using different strategies to attract the customers of different sectors. Business newspapers focused mainly on business news, insightful views on significant issues and comprehensive coverage of the stock market. They have managed to hold the attention and fidelity of more than 9, 00,000 readers (both individual and corporate across the nation). All the business newspapers in India (Economic Times, Business Standard, Financial Times, Business Line, Mint and Financial Chronicle) are working strategically to increase their sales. The Summer Internship Program is also designed with a view to study about the market regarding the personal sale of the Business Standard products and also looking for subscriptions and promoting the product and also creating awareness about business newspapers among different sectors.

The aim is to create an in-depth awareness of the brand “Business Standard” among the various segments of readers, in comparison to other business dailies like Economic Times, Business Line and Financial Times. There is a huge scope of growth for Business newspapers in coming years as only 0.1% of the population is reading business newspapers at present. Newspapers reach only 35 per cent of our adult population even though the adult literacy is about 65 per cent. To build this gap between readership and literacy and also to remain competitive the publications have kept their

prices low and depended entirely on advertisers to subsidize the reader and to increase the sales. NEED OF BUSINESS NEWSPAPER In this tough economical situation people are always busy to earn more and more money. Earning money is actually not enough. Side by side it is also needed to invest your hard earned money to make huge profit. It is not an easy job to invest money to a safe and proper place that can give desired financial security. You can find yourself in a complicated situation while investing your money as the options are many. That is why you have to be well known about the economic news of the world and the particular nation you are living. All kind of latest financial news can help the people to decide the right steps they should take to utilize money. All the investment options depend on the economical system of the entire world. Various types of investment options are there for you to choose from. You can be well-known about the risk factor, ups and downs, interest rate and many other terms and conditions about these options from the Finance News that are published or telecasted for the people. Hundred of newspapers are there that published all types of latest economic news. Many financial experts publish the right way of investment in these newspapers. On the other hand various types of magazines are present that include every kind of Finance News. You can take the right decision to invest your money by reading the article of these magazines that are related to world economy. You can find many news channels that are only concerned with the news, related to business and economics. People can be updated instantly with every type of Economic news. Many professional and experienced financial experts try to make the people aware about the present economical condition of the world. You can achieve huge loss if you jump to any investment option without knowing the actual detail of it. Share market is the controller of the economic system of the world. People consider share market as one of the best options to get huge returns. It is true that risk is also very high here. It is always highly recommended to know the each and every detail of share market news before going to invest your hard earned money in this sector .The risk will be less if you purchase the share of profitable companies. The share market news includes all the present situation of some companies, ups and downs of the market and share value of companies.

Categories Most newspapers are aimed at a broad spectrum of readers, usually geographically defined, some focus on groups of readers defined more by their interests than their location: for example, there are daily and weekly business newspapers and sports newspapers. More specialists still are some weekly newspapers, usually free and distributed within limited areas; these may serve communities as specific as certain immigrant populations, or the local gay community. Daily

A daily newspaper is issued every day, sometimes with the exception of Sundays and some national holidays. Saturday and, where they exist, Sunday editions of daily newspapers tend to be larger, include more specialized sections and advertising inserts, and cost more. Typically, the majority of these newspapers staff works Monday to Friday, so the Sunday and Monday editions largely depend on content done in advance or content that is syndicated. Most daily newspapers are published in the morning. Afternoon or evening papers are aimed more at commuters and office workers. Weekly Weekly newspapers are common and tend to be smaller than daily papers. In some cases, there also are newspapers that are published twice or three times a week. In the United States, such newspapers are generally still classified as weeklies. National Most nations have at least one newspaper that circulates throughout the whole country: a national newspaper, as contrasted with a local newspaper serving a city or region. In the United Kingdom, there are numerous national newspapers, including The Independent, The Times, The Daily Telegraph, The Guardian, The Observer, The Daily Mail, The Sun, The Daily Express and The Daily Mirror. In the United States and Canada, there are few national newspapers. Almost every market has one or two newspapers that dominate the area. Certain newspapers, notably The New York Times, The Wall Street Journal and USA Today in the US, and The Globe and Mail and The National Post in Canada are available throughout the country. In India, newspapers like the Times of India, The Hindu, and the Hindustan Times are extremely popular and have large reader bases. Large metropolitan newspapers have also expanded distribution networks and with effort can be found outside their normal area. International There is also a small group of newspapers, which may be characterized as international newspapers. Some, such as The International Herald Tribune, have always had that focus, while others are repackaged national newspapers or "international editions" of national-scale or large metropolitan newspapers. Often these international editions are scaled down to remove articles that might not interest the wider range of readers. As English became the international language of business and technology, many newspapers formerly published only in non-English languages has also developed English-language editions. In places as varied as Jerusalem and Mumbai, newspapers are printed to a local and international English-speaking public. The advent of the Internet has also allowed the non-English newspapers to put out a scaled-down English version to give their newspaper a global outreach. Online Virtually all printed newspapers have online editions, which depending on the country may be regulated by journalism organizations such as the Press Complaints Commission in the UK. But as some publishers find their

print-based models increasingly unsustainable, Web-based "newspapers" have also started to appear, such as the Southport Reporter in the UK and the Seattle Post-Intelligencer, which stopped publishing in print after 149 years in March 2009 and went online only. Customized A new trend in newspaper publishing is the introduction of individualization through on-demand printing technologies. Customized newspapers allow the reader to create their individual newspaper through the selection of individual pages from multiple publications. This "Best of" approach allows reviving the print-based model and open up a new distribution channel to increase coverage beneath the usual boundaries of distribution. My Yahoo has offered customized newspapers online. I-Google, CRAYON, ICurrent.com, Kibboko.com, Twitter. times and many others.

THE BUSINESS STANDARD
Business standard is a serious, respected, top - notch, non-frivolous, business daily, which is founded on the editorial principles of integrity, accuracy and trust. Growing rapidly and consistently, BS is circulated in more than 1000 cities across the country reaffirming the widespread appeal of the paper. It is regarded as India’s most credible and the second largest business daily. Business standard does a comprehensive coverage and relevant analysis of economic and corporate happenings both at micro and macro levels thus helping corporate decision makers.

Business Standard is the country's most respected business daily, being the first choice of serious business readers. It is published in pink colour from 12 centers in India - Mumbai (formerly Bombay), New Delhi, Kolkata (formerly Calcutta), Bangalore, Chennai (formerly Madras), Ahmedabad, Hyderabad, Chandigarh, Lucknow, Kochi and Bhubaneswar and Pune. The newspaper believes in free, fair and independent journalism and strives to inculcate these values in its editorial staff. The journalism practiced by Business Standard lays equal stress on quality, credibility and accuracy. Business Standard has the country's best economic journalists and columnists working for it. T.N. Ninan, perhaps India’s best-known business journalist, who had earlier undertaken a complete and highly successful revamp, edits it. Apart from a business newspaper, BSL publishes several periodicals, including BS Motoring, Indian Management, Asian Management Review, a quarterly publication, and two regional language business newspapers Business Standard in Hindi and Business Standard in Gujarati. The Hindi newspaper is published simultaneously from seven centers Mumbai, Delhi, Chandigarh, Lucknow, Bhopal, Patna and Kolkata. Mumbai, Ahmedabad and Rajkot . The company sees content creation, content processing and content management as its core competence. It offers complete outsourcing solutions for organizations, which want to bring out in-house or private publications but lack the people and/or resources to do it cost-effectively. The web properties of BSL, including the online edition of Business Standard, include businessstandard.com, bsmotoring.com, bshindi.com and bsgujarati.com. At business-standard.com, you have access to one of the best repositories of Indian and global business news. Apart from the flagship publication, the website also features content from The Smart Investor (weekly), The Strategist (Weekly) and BS Motoring (monthly).

Vision • • To stand at respectful position in this marathon and also keep up with the pace of the changing needs of their value readers. To win more and more readers to their cause. In addition of being backed up by a strong product, company needs to deliver it. Mission • The mission is to expand the market share of BUSINESS STANDARD by creating a new market and by taking bites from competitor’s market share. Business Ethics

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Business Standard is neutral and most credible financial newspaper. Business Standard is a discipline of collecting, analyzing, verifying, and presenting information regarding current events, trends, issues and people.

A look at History Business Standard, a standard newspaper for business class. Print media has bought considerable changes in the life of people around the globe. Even our freedom fighters considered it a powerful weapon. It still continues to show its important presence in this changing world scenario. Business Standard Ltd. was incorporated on 15th December, 1975 under the name of Desh Publication Pvt. Ltd. by the Ananda publishers group. This was changed to Business standard Limited ́ on 23rd November, 1995 the head office of the company is located at Delhi. The company is managed, under the leadership and guidance of the board of directors. It was then bought by Mumbai-based financial investors led by the Kotak Mahindra Bank, after which began a phase of rapid expansion with the launch of new editions. The company has completed its 30 years in the year 2005 The Company believes in ethical conduct through professional management and has forward looking outlook. Business Standard has rolled out its new brand campaign across various markets and mediums. The new campaign finds expression in the tagline: ‘Know More No Less’ ‘Doosra’, a Mumbai-based creative outfit headed by Zaheer Mirza, has handled the creative duties. The communication finds expression in television through a series of 10-second TVCs. The campaign will have a 360-degree approach with ads in print, outdoor and the Internet. Activation efforts on ground will also commence in due course. Speaking on the occasion, S Arun Natesh, Head - Marketing, Business Standard Ltd, said, “An editorially strong paper, Business Standard is known to be steadfast in upholding the principles of free and fair journalism that does not give in to commercial considerations. And it has remained so for 35 years since its inception. Business Standard’s strength lies in its ability to provide more information without making any compromises resulting in a loyal reader base.” He added, “The new brand communication highlights the core of what the paper stands for – delivering to its readers all the necessary news and information processed in a succinct, straightforward manner – and finds expression in its new tagline: ‘Know More. No Less’. To get the message across, a series of simple communication has been created. In a simple, stark and direct manner, the communication reinforces the fact that there is “No Speculation”, “No Sensationalism”, “No Misinformation”, just Business news, views and analysis that get straight to the point. Business Standard, with its national footprint, covers all major markets in the country and is read by India’s business elite. It is regarded as one of the most credible business dailies. It seeks to provide incisive analysis and opinion that are tracked by readers from a wide spectrum.

EDITORIAL TEAM OF BUSINESS STANDARD AND COLUMNISTS
Business Standard boasts of some of the best economic journalists and counts contributions from internationally

acclaimed columnists. The editorial team is lead by Dr. Sanjay Baru, former media advisor to the prime minister. Mr. T.N. Ninan continues to be the chairman. Mr. A.K. Bhattacharya , group managing editor is a former editor of The Pioneer and associate editor of Economic Times. Regular columnists include many reputed names such as: Pranav Bardhan Surjit Bhalla Bimal Jalan Nitin Desai Gurucharan Das Indira Rajaraman Ajit Ranade Shankar Acharya Professor of economics at university of California Chairman, Oxus investments Economics , Politics & Cricket EX-Governor RBI EX UN under secretary General Author Member of Finance Commission Aditya Birla group chief economist Advisor to three successive finance ministers. Jadish Bhagwati Chartered out India’s reform strategy Consultant on international Economics for the UN & WTO

CONTENTS OF BUSINESS STANDARD
CONTENT EDITORIAL FREQUENCY Daily Deepak Lal Prized asset at UCLA. Prized columnist for Business Shyam saran Standard. High profile negotiator on nuclear deals. Indian envoy on climate PROPERTY International News International Business

Rama Bijapurkar

change. One of the India’s most respected thought leaders on market strategy & consumer related issues. She describes her mission as bringing “market focus to business strategy” Director General , National council of applied research. Chairman of advisory committee of the Centre for global development. Professor of international political economy at

Suman Bery

Dani Rodrik

Harvard Martin Feldstein university. President emeritus of the national Economic research. Arvind Former Former research director in IMF. Lifestyle & Gizmos Company laws, tax, laws, etc. Marketing, customer activation, Advertising Management Education & Training Avenues SME Business Automobile & Ancillary segment Brand Strategies Trading calls, stock & Sector Analysis Fresh look at news & people News on the digital world  BS is published Monday to Saturday in all locations. Take Two Digital consumer Tuesday – Friday Every Monday SME World BS Motoring Brand World Smart Investor Every Tuesday Every Saturday Mon, Wed & Friday Tuesday – Friday Business Education Every Thursday Technology Business Law The Strategist Tuesday – Friday Every Monday Every Monday

Subramanian assistant

 On Sundays, the paper is published from Mumbai, Delhi, and Kolkata & Bangalore.  Extensive coverage of the markets has been BS’s forte and is eagerly consumed by investors – big and small. To cater to needs of the retail investor, special focus has been provided in the form of extensive coverage on personal finance. The smart investor  The smart investor an entire section packed with extensive market news, views and analysis, with a new emphasis on personal finance.  The BS 200, a detailed look at the day’s market activity and today’s picks trading tips on select stocks.  The smart investor – the most comprehensive investment advice in the market. Weekly supplements The strategist • • • A sought after weekly supplement , the strategist appears every Monday. Covers issues on management & marketing. Analyses critical issues through case studies. Rich in content, the strategist relies heavily on highly researched articles. So that readers gets a complete understanding of the subject. Weekend • “BS WEEKEND” covers the topics of lifestyle, art, and travel. Portraits of wealthy people, real state, golf, book reviews among others. • A perfect way to start your weekend knowing the leisure’s of life only with Business Standard  The fund manager – covers the high points and performances of mutual funds. An annual guide to smartly invest in mutual funds. Includes profiles of top fund managers.  Banking annual – performances of the banking sector. Annual ranking of banks, exploring the mantras adopted by top rated bank to succeed.  BS 1000 – a guide to India’s top 1000 companies. An annual reference book on corporate performance. Analysis and rates top 1000 listed companies.`` Life style product of Business Standard • The tabloid theme is devoted to luxury and lifestyle as a general principle; luxuriant lifestyles, premium real state and holidays, luxury cruises and watches, fashion, cars, hotels and spas, jewelry, golf, accessories, imported furniture, exotic cuisines, quality spirits, office equipment, home entertainment systems. • The magazine targets the super rich & affluent who make a style statement with the luxury buys is

circulated quarterly with Business Standard in Mumbai, Delhi & Bengaluru. Magazines Indian Management  India’s most contemporary and authoritative monthly magazine on management.  Experts contribute regularly on the basis of latest happenings in the world of management.  Well-researched articles provide the needed depth to get a grasp on the sector.  BS for has published a journal by AIMA, Indian management close to 10 years and giving it its current look.  The success led to the Asian Management Review to be published by BS on behalf of Asian Management Association. BS Motoring  BSM – among the India’s most regarded motoring magazines  Led by a team, which is passionate about automobiles – which reflect in the loyal readership that it commands.  Circulation in excess of 2500 copies from news stands.  Among many first, the BS Motoring awards is the oldest and most respected. New entry of Business Standard  Change is the only constant and true to that sentiment there have a few changes over the recent past.  We have introduced “Take Two” – a section with in the paper, which takes a closer look at news and people.  International pages have been beefed up to keep up with happenings around the globe.  New york, London, Brussels, Singapore – BS is the only newspaper with exclusive correspondents in the world’s business capitals. Business Standard – Typical reader professions & benefits BS readership Business Standard is India’s second largest and fastest growing newspaper having growth rate of 300% in past four years. It has a readership over a quarter million. Its readership profile encompasses the brightest and the best from India’s business and finance communities, Readers come from varied occupations in the field of business, finance, government, policy makers and academics, stock brokers, decision makers, researchers and students and observers of the Indian Economy. • Marketing professionals:

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Know how the economy is moving and its impact on his or her business. What’s happening in their own business, competition What new brands, advertising campaigns have been launched Economy swings and their analysis Helps in fund management, investments, mergers and acquisition Corporate laws, tax structures, changes and its impact on the industry Excellent and reliable source of various data, that can form the base of their analysis and reports of their clients Helps understand public opinion

Finance professionals:

Consulting professionals:

Stock market professionals: An incomparable tool in form of BS 200 and BS 1000 – an annual magazine Sector wise analysis and company wise analysis helps in deciding stocks for investment corporate law and its analysis with impact

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Legal professionals: HR professionals: -identify success story and people to identify leaders - law related to the corporate - taxation analysis and its impact on the employees

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Students: helps to gain insight of the corporate world an excellent aid for making course related projects an unmatched source for various types of data and analysis A life style associated with professional How to enjoy success

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General: -

- Gadgets, one should be seen around that highlights individuals status. Distribution and Format Business Standard sells 153000 copies daily in English, mostly to the business and policy-making élite. The Hindi edition sells 44000 copies daily.

ACNielsen's survey of the upper middle and rich market in India places Business Standard next to The Economic Times in total readership. The paper has a reputation for reliable reporting and responsible journalism, as well as for its stimulating page of analysis and editorial comment. It has pioneered the ranking of the wealthiest Indians (the Billionaire Club) and provides an automobile magazine as a free monthly supplement. In 2006, BSL began to produce a Sunday edition that is now published in four centers. The Hindi edition was launched in February 2008 from seven centers stretching from Mumbai in the west, running across the Hindi Belt, and to Kolkata in the east. BSL also publishes various periodicals, including BS Motoring, Indian Management and the Asian Management Review. Electronic The newspaper's website, business-standard.com, allows visitors to access the Business Standard e-paper, with a choice of editions. The Business Standard website receives 1.5 million unique users per month, the highest for any "stand alone" newspaper website in India. In January 2010, it launched smartinvestor.in, an information-cumtrading website for those interested in the stock market.

Way of BS (how it reaches to the reader)

Raw Material

Printing Press

Not any

Not any

Noida

Not any

Not any

Agent in Each city Vendors

Bookstall

Hawker

Customer
Department
The main departments of the Business Standard are Market Development Department an also known as Circulation Department, Scheduling Department, Space Marketing Department, Editorial Department, System Department, Production Department an Dispatch Department. Functional Areas of the company A brief department detail to give an idea of where the things are placed in Business Standard is as follows:

Editorial

Dispatch

Scheduling

Departmen ts
Production SPACE MKTG

Market Developme nt

System

MARKET DEVELOPMENT DEPARTMENT / CIRCULATION DEPARTMENT This department is responsible for the circulation of the newspaper in the whole region. This department also looks after the daily back room operations which include giving print orders for the regular supply of subscription, complementary copies and sponsored copies are also being distributed by this department. They also check the dispatch and payment received for the month. To expand the market of the newspaper by adding more customers to its list. They are the people who not only think about selling the newspaper but also how to promote it. SPACE MARKETING DEPARTMENT

it is the oxygen of the publication as this is the only revenue generating , all the expenses are covered from this department only. The actual cost of the newspaper is Rs .15/- but the company charges Rs.3.5/- on weekdays and Rs. 7/- on weekend because the revenue generated from this department. The department collects and markets the advertisement from the corporate clients, which indirectly add value to business standard. The pages predefined for various types of advertisement .The commission of these agencies is 15% Live edition: It means that the edition printed in the city from where it is published. New edition: It means that edition is not printed in the same city.

Types of advertisement
• Display: these ads are also called supportive ads as they provide support to the financial ads. It consists of launching of new products and services, which are displayed in the ads they are basically, cooperate ads. It consists of B2B, B2C and classified. • • Tender: it is the offer made by the government private and public sector companies Feature: this is generally a special edition printed especially for the clients as a supplement to the newspaper. Generally “sponsored section” is written on the top right corner of the page as the material is given by the client. It is a specialized and well-focused category. Sometimes advertorial section which mean that along with the advertisement an editorial article such article are also paid article • Compulsion advertisements: This advertisement is compulsory to give for the corporate by the government. They have to give these ads without any options. • Financial advertisement: The financial ads of the company like balance sheet, financial declared result, audited and unaudited data etc. has to be published in the newspaper. They provide more than 50% of the revenue of the business standard and also published different kind of IPO’s. EDITORIAL DEPARTMENT Editorial is considered as the backbone of the print media because without any good matter to publish and which is not edited nicely it is just a crap for the readers. Readers want to have the columns with good matter, so without having an effective and efficient editorial team no newspaper can grow. This department collects the news mainly from the News Agencies and they have their own network to publish the articles too. The news can be by telephone, fax or through Internet or other communication medium. This news is edited and then sends to the Mumbai and Delhi for the adjustment. The group Managing Director of the Business Standard is MR. A. K. Bhattacharya.

SCHEDULING DEPARTMENT This department is responsible for the layout of the newspaper. The main function of the department is scheduling of the page i.e. to adjust the advertisement and the editorials. The newspaper tries to limit the advertisement to the minimum of 40% and rest of 60% is the edit part. The department books the ads and then intimates to the concerned location as soon as the booking is done so that the same space is not booked for the two ads. Once the ad position is made it goes to Delhi, Bombay, and Bangalore. These each centre receive tentative ad dummy from Delhi. Before printing any news or advertisement the department takes a printout of the layout of the actual paper on A-4 size paper, which is called tentative ad dummy. Once the dummy is ready no edit matter can be filled in that. The page is then forwarded to production department. In case the advertisement gets cancelled then the filler ads are printed for which the permission is taken by the head. In such cases, the organization utilizes the space but the revenue are lost. Space marketing department tries to minimize this loss by getting some other advertisements. The software used by the department for this purpose is Quark Express and Flight Check. The data is taken as PDF file and ESP format. If any format goes out of this range, the software shows the error. While formatting they have to leave a space of 0.5 above and below in the newspaper, which is called data line and print, line respectively.

SYSTEM DEPARTMENT System department is responsible for the communication network as well as all the technical related problems in the company. All the branches of Business Standard are linked with V_SAT and with the dedicated leased line along with the Head Office. The most important work of the system department is to connect all the telephone line with EPBX system and connect all the branches to the head office with Hot Lines, which helps to reduce STD cost of the company. The system department at Ahmedabad receives a facsimile copy of newspaper everyday and forwards its printout on the butter paper to the production department. PRODUCTION DEPARTMENT The butter copy received from the system department is framed on the aluminum plate. This plate is then fixed to

the printing machine and as per the orders the printing starts. The machine used for printing is known Film Processor, which is costing 2.5 Lakh. The machine is divided into four different units which are: 1. Developer Unit 2. Fixed Unit 3. Wash Unit 4. Dryer Unit The department usually uses four colors for the hard copy, which are Black, Yellow, Cyan and Magenta. Some colors are used at the time of printing of the newspaper in the press. The raw material for this department is aluminum plate and paper. The print comes in the form of a reel, which cost Rs. 10000 per reel.

DISPATCH DEPARTMENT
This department is responsible for the regular dispatch of the right number of copies at the right time to the right people. The department has to generate rush mail and put it on the parcel. Rush mail shows the number of copies in the parcel and its destination address. Along with the rush mail, route control statement is also three for Taxi drivers, which shows the number of parcels for each and every destination that comes under his route. The company is in annual contract with the taxi drivers for the purpose of delivery at the up country. • RUSH MAIL: It is a label, which is stuck on the newspaper packets for identification of the destination of the packets. It performs the same function as the address does on a letter.

•

ROUTE CONTROL It is the summary of the dispatch control statement and it represents the total dispatch scenario. It provides route wise totals with the name of the routes and its further bifurcation into indent, (paid copies), complementary, and Ad hoc and total copies on that route. There is grand total with a bifurcation on the same basis as mentioned. The route control statement total is in effect the print order for the next day.

•

DISPATCH AT NIGHT As per the requirement stated on the print order, the instructions are given to the press and required copies

are printed. The upcountry edition is printed first as the set of labels arranged according to the order of dispatch. Based on the timing of each of the challenge dispatch supervisor prepared a report, which is called the night report. This report mentions the e timing against each route. The report also mentions along with the reason in the case of delay, any printing breaks ,any short or extra copies and how the same have accounted for, shortages in supplements etc. • UNSOLD COPIES Unsold copies are the copies, which are supplied to the agents but not sold and returned by the of credit differs form company to company. There are also two other departments without the company cannot be run. Those Departments without which any firm is incomplete. FINANCIAL DEPARTMENT This department is responsible for all the financial matters. Matters are related to salary, operational expenses and other expenses. It is also responsible for the cutting the cost of the publication. HUMAN RESOURCE DEPARTMENT This is the department responsible for the HR supply in the company. For Business Standard this department is in Mumbai and New Delhi. It means that the Business Standard has a centrally located HR department who takes care of the supply in any of the branch. All these departments identify the need of the customers i.e. the quality and pricing demanded by the customers. In this industry the strategy is very important as the selling price of the newspaper is always less than its cost of production. The main reason for this type of pricing is to create awareness and generate reading behavior amongst the audience of the newspaper. Hence all these departments are interlinked and proper cooperation and coordination is a must in the newspaper industry. This helped me in getting a better understanding of teamwork, and the importance of every second, because newspapers are published daily and a delay of single second or a minute mistake can lead to a blunder. agent. The different publication follows different guidelines on unsold copies. Even the acceptance and passing

OBJECTIVES OF THE STUDY
1. To find out the attributes which are considered by the customers while purchasing a business newspaper. 2. To study the perception of consumer regarding the business daily.

3. To increase the sales of Business Standard newspaper. 4. To study the reasons why customer wants to read business daily.

Sales of Business Standard
During the 8 weeks of my project along with the market survey I was asked by the organization to do sales. They have given me a target of 20 subscriptions per month. My task was to conduct sales of pre paid subscription of Business Standard through a subsidized price scheme offered by the company. As per the scheme the pre paid customer is offered following prices for different periods.

FOR – Business Standard English
DURATION COVER PRICE 1 YEAR 2 Year Rs. 1106/Rs. 546/SUBS. PRICE Rs. 710/Rs. 1365/Rs. 431/Rs. 171 38.00% 31% YOU SAVE DISCOUNT(%)

FOR - Business Standard Hindi

BUSINESS STANDARD – Rates based on Rs. 3.00/- for Hindi. DURATION COVER PRICE 1 Year Rs. /Rs. 625/Rs. /SUBS. PRICE YOU SAVE DISCOUNT( %) %

They are providing discounts above mentioned and free magazines on one year subscription one motoring magazine every month (12 in a year) and 3 yearly books, one yearly book on banking annual, one yearly book on fund manager and one yearly book on BS 1000 (Indian’s best 1000 companies listing) to increase the sale of the newspaper.

Customer criteria in selection of business newspaper’s brand There are the certain criteria which I have analyzed during my study and meeting with customer. • Brand value • Brand awareness • Pricing • Content of the newspaper • Analysis of news • Supplements • Content of weekend • Language is another important thing

PORTER’S FIVE-FORCE MODEL ANALYSIS

Porter’s 5 forces analysis is a framework for the industry analysis and business development by Michael E Porter OF Harvard business school in 1979. It uses the concepts developed in industrial organization (IO) economics to derive 5 forces that determine the competitive intensity and therefore attractiveness of market. 1. The threat of substitute products: • • • Business news channels Business Magazines Internet sites on business news

What can be the factor of substitute product?

 Buyer’s propensity to substitute.  Relative price performance of substitutes  Perceived level of product differentiation. 2. The threat of the entry of new competitors Profitable markets that yield high returns will draw firms. The results are many new entrants, which will effectively decrease profitability. Unless incumbents can block the entry of new firms, the profit rate will fall towards a competitive level (perfect competition).  Economies of product differences  Brand equity  Capital requirements  Access to distribution  Learning curve advantages  Expected retaliation by incumbents  Government policies 3. The intensity of competitive rivalry Total no. of competitors of Business standard are :  The Economic Time  Business Line  Financial Express  Mint 4. The Buyers negotiating power Buyers can negotiate on price and offers given by the companies, because companies are providing discount on the prepaid subscription for different time period. Buyers or customers can exert influence and control over a company in certain circumstances. This happens when:  There is little differentiation over the product and substitutes can be found easily.  Customers are sensitive to price.  Switching to another product is not costly. 5. The Suppliers negotiating power Suppliers can negotiate on the commission provided by the companies for supplying the and different schemes provided by the companies. newspaper

Competitor analysis
Competitor is something, which any company cannot avoid. Staying in a democratic country and ruling as monopoly is not possible. What the only way is to face a deal with competition. Competition can be severe and can be mild. The intensity will depend on your own firm’s position and your competitor’s position. The following are the competitors of Business Standard.  The Economic Times  The Financial express  Business Line SR NO. 1 PRICE PARAMETER BUSINESS STANDARD Weekdays – 3.5 Rs. Weekend – 7 Rs. 2 3 COLLABORATION STOCK MARKET ANALYSIS 4 5 NEWS PUBLICATION HOUSE 6 7 8 9 10 11 PAGES (AVG) COLOR OF PAGES UPDATES Own 22-26 Pink No Kotak Mahindra BS 200, 6 full page of share details Only business THE ECONOMIC TIMES Weekdays – 3 & 3.50 Rs Weekend – 10 Rs. Benett & Collman Less Less pages Business + general Benett, Collman & Co. ltd 12-22 Pink Week update on Sunday Not easy 11 cities 1st information Less Business + general The Hindu 18-22 White No Hard 14 cities 4th Indian express 14-20 Pink No Moderate 11 cities 3rd Business BUSINESS FINANCIAL LINE Weekdays – 4Rs Weekend – 4 Rs. The Hindu EXPRESS Mon to Fri – 4 Rs. Sat – 6rs Sunday – 8 Rs Indian express

LANGUAGE Easy NO. OF LOCATION 12 cities OF PUBLICATION POSITION IN THE 2nd

12

MARKET Publishing language

English

English, Hindi, Guajarati

English

English

So from above table what analysis can be possible?  Business standard is very less priced financial paper, which provide with best schemes.  Business standard is only newspaper, which provides 8 pages of stock market related news.  It is unique selling point (USP) for business standard that it provide BS 200 page with full analysis 22 key parameters.  It is published in two languages in English and Hindi.  It is the first financial daily, which started the Hindi edition.  Though with very positive point with business standard, it has some problem or can say drawback, like service.  It is the only point that Economic Time is market leader, and that is, its parent company of “Times Group”.  Though the Hindu has very good content, it’s not selling in the Gujarat so much, it deliver to client’s address at 12:00 noon around.  So that we can say that if business standard does something for brand awareness than it has good potential market to cover.  The financial express is not providing very good scheme and also very less reader in the market.

SWOT analysis of Business Standard
Strength Systematic approach covering all sectors Weakness Less innovation Opportunity Threat

Sunday edition only Continuous publish from four centers, can publish from 17 centers monotonous approach

Nominal price for subscription

Monotonous approach of headlines

Can introduce a new segment on Sunday Potential market availability

Fear from new entrants

Separate money and market section with 8 pages

Lack of printing press

Toughest competition from the Economic Times

Strong Edit

Display of Ads sometimes creates a fuss

Can enters in to general newspaper segment

Weak distribution channel

Provide general awareness in terms of investment

RESEARCH METHODOLOGY
In the summer internship programme, I have to do research on the criteria used by customer in selection of brand of newspaper. Basically I have to know the consumer perception towards business daily, and along with have to do sales. So, I have made the questionnaire according to that and know their views regarding business daily. In

this survey the main goal is to market development. Market development means how to penetrate the market and how to come to know about views of reader who read financial daily.

Research Design Considering the objectives of the study, sample survey was conducted and accordingly analysis of information was made. The questions are on the basis of Likert scale. Type of Data Primary data had been used in present study. Data Collection Method Survey is used as data collection method. Design of questions There are three questions is in general form and other 15 questions are on the basis of five point Likert scale. Target population Target population of this project is- financial newspaper reader. Sampling Units Sampling units of this project are -Financial newspaper readers of New Delhi and NCR. and customers like, sharebrokers , investors, bankers and business school students. Sample size Sample size refers to the total number of respondents targeted for collecting the data for the researcher. The sampling size of my study is 100 respondents and this sample size was selected on the basis of time constraint and employees availability. Sampling Technique ???????? Sampling Area North Delhi

Data Collection Tool In this project, structured questionnaire is used as data collection tool.

QUESTIONNAIRE
All information provided will be treated confidentially and used solely for academic research purposes. 1. Please mark your Age a) Below 20 years b) 21-30 years c) 31-40 years d) Other (please specify) 2. Please mark your Occupation a) Businessman b) Employee c) Student d) Other (please specify) 3. Do you like to read business newspaper? Yes b) NO

4. Which business newspaper do you like to read? a) Business standard b) Economic times c) Financial express d) Business line 5. How frequently do you read a business newspaper? a) Daily b) 3 times week c) 2 times a week

d) Once a week e) Monthly f) Other (Please specify) 6. How much time do you spend reading a newspaper? a) 0-30 minutes b) 30-60 minutes c) 60-90 minutes d) More than 90 minutes

7) How do you get your business newspaper? a) Delivered at home b) Delivered at office c) Bought at news stand d) E-paper e) Other (please specify)

8) For what purpose you read any business newspaper? a) Business information b) Multi information c) To watch the market d) to plan investment strategy

9) (Please rate the following on 1 to 5 where SA = Strongly Agree, A= Agree, N = Neutral, DA = Disagree and SDA = Strongly Disagree)

Factors

Please tick (√ ) the appropriate box SA A D SDA DA

1

Reading business daily is more interesting than reading regular newspaper Business dailies should include a supplement on general news Business dailies help you make your investment more strategically and smartly Business dailies help you track the growth of the economy Business newspapers are more helpful for the domestic trading people You would like to see sports news in financial dailies Association with international financial news papers increases the interest of reading business dailies Reading Business News effects your daily purchase transactions Advertisement published in Business News paper is more attractive than regular daily News papers Business daily gives you exact data and figures Business Daily helps in tracking the market well Business daily helps in planning investment strategy Business daily are generally neutral in views

2

3

4

5

6

7

8

9

10 11 12

13

10) Which are the important sections of a business newspaper that you read?

(Please give marks out of 10 to these sections which appear in your business newspaper) Section Stock Market news Editorials National News International news Banking related news Politics Economics Marks (Out of 10 marks) Section Regulatory policies/ Law SME Regional/City news Commodities Personal Finance Other (please specify) Marks (Out of 10 marks)