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MAY 2011
NEWSLETTER FROM COCA-COLA INDIA & SOUTH-WEST ASIA

Coca-Cola India Celebrates 125th Anniversary of Coca-Cola
For the anniversary weekend, Coca-Cola India hosted a special evening in Delhi to create and share moments of happiness in a way Coca-Cola always has – by bringing associates together through music and entertainment. The celebration was packed with fun for everyone with magicians to entertain the little ones and a lucky draw for 125 associates. Atul Singh was joined by all bottling partners in cutting the ceremonial cake, which was followed by a glittering musical night. Mr. Kisan Mehta, Coca-Cola India's first CEO and whose association with Coca-Cola spans six decades was a special invitee to the event. His recounting of the story of Coca-Cola India lent a magical touch to the entire event. He joined Atul Singh in cutting the celebratory cake and addressed the associates and family members. He said, “I look forward to the great future that awaits the world's most loved brand. I wish all the members of the Coca-Cola family the very best.” The associates returned home with memorabilia tying them to a unique moment in history of Coca-Cola.

Atul Singh and INSWA BU bottlers at the cake cutting ceremony

On May 8th 2011,The Coca-Cola Company celebrated its 125th Birthday. The occasion was marked by cultural events and announcements of exclusive collaborations around the world. It was the perfect time to look back and rejoice over the journey made in these past 125 years. Coca-Cola has shared happiness with and refreshed billions of people the world over. “We would not have reached this milestone without those who love our brands, because everyone who has enjoyed a Coca-Cola in the past 125 years has played a part in helping us refresh the world. Throughout this year, we want to celebrate by thanking the people around the globe who have made the brand what it is today. To our associates, customers, partners and everyone who loves Coca-Cola, we thank you.”, said Atul Singh - President & CEO, Coca-Cola India and South West Asia.

Ravinderjit Singh Gujral, the winner of a lucky draw prize, receives a gift voucher from Sanjeev Kumar.

From the CEO's desk Coca-Cola & ISB Launch Retail Academy World Water Day Celebration

Coca-Cola in Business Week Gully Cricket Competition Support My School Coca-Cola India Shines

Mir Iqbal Hussain Trophy LBR Celebrates Sports Minute Maid Launch All India Bottlers conference

From the CEO's Desk
Dear Friends, The Coca-Cola Company has now completed 125 years of its journey. It has shared happiness with billions of people the world over and refreshed them. These 125 years have been an incredible journey for a company that has moved on from serving 9 drinks per day to 1.7 billion drinks daily. From a single brand to more than 500 brands and 3,300 products today, the Company has moved from strength to strength. We would not have reached this milestone without people like you who love our brands, and have enjoyed our products over the past 125 years. The growth of Coca-Cola India operations continues to support the growth of The Coca-Cola Company. In the past 5 years, we have built a locally relevant, growth oriented and a profitable business in India. We have reported 19 quarters of growth, 14 of which have been double digit. We are well positioned to lead the Packaged Beverage revolution In India. We see tremendous growth opportunities and have so far only scratched the surface of our enormous potential. Having established our juice credentials with Maaza, we successfully launched Minute Maid Pulpy Orange and Minute Maid Nimbu Fresh juice drinks. Further, we launched the premium Minute Maid 100% juice range in three flavors: apple, grape and orange. At Coca-Cola, we believe that the role of business in the 21st century is not just about creating shareholder value but also promoting sustainability of the environment. Many years of dedicated work has helped Coca-Cola India achieve 100 percent of its target of Water balance (net-zero groundwater usage) at the end of 2010 i.e. We replenish all the groundwater we use in our manufacturing plants, through initiatives like rain water harvesting, check-dams and rejuvenation of historic water bodies in the communities. We have received several notable awards in the sphere of corporate governance and social responsibility including Golden Peacock Global CSR Award, Frost & Sullivan Green Excellence Award for Corporate Leadership and award for Social & Corporate Governance by BSE. In early 2011, we partnered with NDTV, UN Habitat, Charities Aid Foundation (CAF) and Sulabh International to launch the 'Coca-Cola NDTV Support My School' campaign to revitalize 100 rural schools. This initiative is a quest to raise awareness and help improve basic amenities in schools, lack of which results in increased absenteeism and high dropout rate, especially among girls. We hope to inspire moments of optimism and happiness amongst the over 50,000 students who study in these schools and hope other corporate and stakeholders join in to create a ripple effect benefitting millions of more children around the country. In our quest to build a sustainable future, we continue to focus on building capability of our valued retailers through the Coca-Cola University retail training program – Parivartan. Under this initiative, we have trained more than 70,000 retailers to date and hope to touch the 100,000 mark soon. Building on success of Parivartan, we have partnered with The Indian School of Business (ISB) to set up the Coca-Cola ISB Retail Academy that will provide world class education to retail managers. Our sustainability initiatives are aimed at building a solid foundation for the communities we operate in and we will continue to engage and work with stakeholders in our mission to create value and make a difference. We are committed to work with our partners and stakeholders for mutual growth and development and we look forward to your continued support. We thank you for your encouragement, guidance and continued feedback. Best Regards

Atul Singh,
President & CEO, Coca-Cola India

Coca-Cola India Partners with Indian School of Business to Launch Retail Academy
I n a m a j o r fo r ay into capability development in India's burgeoning retail sector, Coca-Cola India signed a Memorandum of Understanding (MoU) with the Indian School of Business (ISB) to establish the Coca-Cola ISB Retail Academy. This initiative is unique in India and the region, and encompasses a very specialized academic program that has been designed keeping in mind the needs of the retail industry in India. The program is aimed at training mid-level professionals, who work in the retail industry. This program adds another dimension to the company's commitment to strengthen the dynamic retail sector in India, and is called ‘Parivartan’. The announcement for the association between Coca-Cola India and ISB was made in the presence of Ahmet Bozer, President, Eurasia & Africa Group; Atul Singh, President and CEO, Coca-Cola India & South West Asia; Ajit Rangnekar, Dean, ISB; and Deepak Chandra, Deputy Dean, ISB. “The retail sector in India is undergoing a rapid transformation, and the next phase of growth will require well-trained professionals capable of amalgamating global best practices with the unique characteristics of the Indian consumer,” Dean Rangnekar said. “The ISB will provide cutting-edge pedagogy that will help them drive the capability of the retail sector in India to world-class competency levels and benchmark against the best globally. We are delighted to associate with Coca-Cola India in developing this premier retail training program.” The ISB launched a detailed diagnostic study to understand managerial capabilities and requirements at various levels

The state-of-the-art campus of the Indian School of Business at Hyderabad where Coca-Cola ISB Retail Academy is based.

of the retailing business, revealing several skill gaps. In collaboration with industry leaders, corporates engaged in the sector and other important stakeholders, The Academy designed the program to establish it as the “gold standard” in retail training in India and ramp up capabilities in this sunrise industry. According to Ahmet Bozer, “This initiative lays the foundation for a well-rounded retail management training program, thereby contributing to the quality of future retail managers. This will be an important driving force for the sector and the Indian economy, and we are proud to partner with a premier institute like ISB on this important initiative.”

PEDAGOGY OF THE PROGRAM Ÿ Online Preparatory Modules Ÿ Pre-Course Reading Material Ÿ Industry Speakers/Visits Ÿ Simulations Ÿ Action Learning
Ø Faculty initiated project Ø Company-specific project

The first session of the program for which the admission program was recently held, will begin in July with a class of 40 professionals drawn from all sectors of retail. The program will be spread over 6 months and will incorporate 25 days of on-campus learning through interaction with academia, industry leaders, projects and eminent personalities. For admissions and related queries, please email [email protected] or contact ISB at: +91 40 2300 7041 or +91 40 2300 7042.

Deepak Chandra – Deputy Dean, ISB, Ahmet C. Bozer – Group President, Eurasia and Africa Group, Coca-Cola, Ajit Rangnekar – Dean, ISB launch the Coca-Cola ISB Retail Academy in Hyderabad.

Coca-Cola Celebrates World Water Day
The SWA countries also celebrated this special day with engaging activities. Coca-Cola Beverages Sri Lanka, organized an art competition for the students of neighboring schools from the Biyagama Divisional Education and for the children of Coca-Cola employees. The theme was Water Conservation. The winners were adjudged by two Art Directors from Leo Burnett. Finally, 6 children from the Coca-Cola family and seven students from the 12 participating schools were announced as winners. Various bottling units across the country carried out innovative and informative activities like Drawing Competitions, Awareness drives, Tree Plantations, Cultural Dances and inviting school children and their parents to take a tour of bottling plants. Video on water conservation was also shown at various locations reaching out to thousands of stakeholders in the process. A quiz contest on the theme of water was organized for the entire Coca-Cola India system and over 750 entries were received. The lucky winners received prizes and commendation letters. These initiatives strengthened the message of water conservation and helped communicate the vision and mission of Coca-Cola India as a company with respect to water. The Coca-Cola System reached a major milestone by achieving zero water balance with respect to groundwater usage at the end of 2010. With this achievement of zero water balance, the system has created water harvesting capacity equivalent to all the groundwater used in our operations in India. This landmark was achieved through rooftop rainwater harvesting projects and other large water conservation projects like construction of check dams, revival of water bodies, drip irrigation, laser leveling, etc.

Inauguration of a Rainwater Harvesting project in Roshanara Gardens, Delhi.

The fortnight long World Water Day celebrations took place across the length and breadth of the Coca-Cola system. More than 50 initiatives were taken to spread the message of water and water conservation, reaching out to thousands of stakeholders in an informative and interesting manner. The highlight of the World Water Day celebration was the launch of many water conservation projects all over India. These projects, ranging from rainwater harvesting to check dams will not only help towards the improvement of overall availability of water but will also contribute towards sustainable agriculture and improved livelihoods. In one of the biggest initiatives of its kind, Coca-Cola India, in association with Brindavan Bottlers Limited, Amrit Bottlers Private Limited and in partnership with the World Vision, AFPRO and the locals, together restored 20 rainwater harvesting ponds to create sustainable water resources dedicated to the community of Barabanki. “The Coca-Cola System in India reaffirms its goal to Reduce, Reuse and Replenish water. It continues with its commitment towards Water Stewardship and Water Management and celebrated the International World Water Day with great enthusiasm and zeal”, said Mr. Vikas Chawla, Vice President - Franchise Bottling Operations. In another major celebration, Wave Beverages Private Limited, our bottlers in the Himachal Region, in association with Coca-Cola India dedicated a ‘Check Dam’ to the local community of Sakri village. The dam holds a capacity of 81,000 kiloliters and will help in addressing the water needs of villages nearby. The dedication ceremony saw over 2,700 people attend from Sakri village as well as nearby villages. The village elders & important stakeholders were presented with electric & non-electric water coolers.

Dedication of 20 Rainwater Harvesting projects in Barabanki, Uttar Pradesh.

Business World Ranks Coca-Cola India among Top 5 Most Respected FMCG Companies in India
The 2011 Business World's annual list of The Most Respected Companies, ranked Coca-Cola India at No. 4 in the FMCG category. This achievement is truly spectacular considering the challenging economic environment that the company and the industry faced in recent times. This achievement speaks volumes about the respect that Coca-Cola India as a company has gained from its stakeholders as it faces challenges on a daily basis in its quest to grow as well as contribute to the community. This honour is even more special because, Business World is one of the most respected and widely read magazines in India, and has carried out this survey since 1983. The results of this survey are considered as a benchmark for corporates in India as it is one of the most trusted report cards. Ipsos India Research conducted the survey along with Business World based on wide ranging inputs.

FAST-MOVING CONSUMER GOODS 1 2 3 4 5 6 7 8 9 10 Britannia Industries Hindustan Unilever Cadbury India Coca-Cola India Johnson & Johnson Colgate-Palmolive (India) Dabur India Pepsico India Holdings Nestle India ITC 5,087.5 4,981.3 4,896.9 4,500.0 4,412.5 4,262.5 4,150.0 4,115.6 4,093.8 4,031.3

100000+ teams enter the Gully Cricket Competition Fiesta
In a country where cricket is immensely popular, Sprite Gully Cricket is the first & last name in popular street side cricket. The response for Sprite Gully Cricket Champs 2011 exceeded all expectations with over 100000 entries from all over India. The sheer size and scale of the competition has elevated this cricket tournament to an ultimate face-off for the real Indian cricket fan. Sprite Gully Cricket Champs was hosted in 100 towns & cities in India and connected with teens and youngsters through India's number one passion cricket. In a first of its kind coordinated PR activation in 6 markets, 50,000+ “Gully Cricket" balls were given away through road-shows, creating a tremendous buzz. The entire campaign was integrated within Sprite's brand website (www.sprite.in) and was backed by an extensive outlet activation and on-ground execution. With an objective to reach out to and engage with youngsters on their favourite pastime, Gully Cricket was extended to a PC-based game as well as a mobile game. Social Media, SMS Blasts and other activities fired the imagination of youngsters who came out in huge numbers to participate, breaking all previous records. All the Zonal Winning Teams took home a prize money of Rs. 5 Lakhs, but the ultimate beneficiary was the real cricket fan, who rather than watching the action from the sidelines got into the action himself. With a tremendous response, the next years Sprite Gully Cricket tournament promises to be an even bigger and grander affair.

A cricketer in full swing at the Sprite Gully Cricket Champs Tournament.

Coca-Cola India & NDTV Launch Movement for Healthy, Active and Happy Schools
The campaign was launched at a special event on the 24th of January with India's icon and eminent cricket player, Sachin Tendulkar, being introduced as the campaign ambassador. He unveiled the campaign logo along with Atul Singh, President & CEO, Coca-Cola India and South West Asia, and Dr. Prannoy Roy, Chairman, NDTV. Several other eminent personalities from all walks of life joined in to lend their support. Prominent among them were Kapil Sibal, Union Minister - Human Resources Development and Telecom, Dr. Kulwant Singh, Advisor, UN HABITAT, Subodh Bhargava, Chairman, CAF India, Abha Bahadur, Senior VicePresident, Sulabh International Social Service Organization, actor and activist Dia Mirza, Amita Puri, CEO - CAF India, actor Raveena Tandon, and Members of Parliament, Priya Dutt and Sanjay Raut. Other notable attendees included Members of Legislative Assemblies and heads of several NGO’s.

Sachin Tendulkar, Atul Singh, Abha Bahadur and Kulwant Singh present a cheque of Rs 1 Crore to Subodh Bhargava of CAF at the launch of campaign

In one of the most ambitious initiatives in Sustainability, Coca-Cola India partnered with NDTV, India's best known news network , along with UN HABITAT, the Charities Aid Foundation (CAF) and Sulabh International to launch the “Support My School” campaign. Numerous research studies have shown that the biggest reason for the high dropout rate of girls in schools, is the lack of basic facilities like toilets. This unique initiative aims to develop more than 100 healthy, active and happy schools in rural and semi-urban towns by improving basic amenities to benefit more than 50,000 students nationwide. The campaign will improve access to water, provide appropriate sanitation facilities for girls and boys as well as improve the overall infrastructure and environment. Moreover, there is provision of sports and recreation facilities such as cricket, badminton and basketball courts and swings; and recharge groundwater through rainwater harvesting.

A badminton court built at Government Secondary School, Jhundpur under the Support My School Campaign.

Sachin Tendulkar said, “I am honored to be associated with this noble campaign. It is my belief that a multi-lateral partnership of this kind is an appropriate initiative to catalyze a movement towards building healthy, active and happy schools. As a firm believer in the cause, I would urge all sections of the society to come forward and contribute to the betterment of schools and the overall education system in the country.” Government Secondary School in Jhundpur became the first school to benefit from this campaign and the school was inaugurated by Sachin Tendulkar, Atul Singh and the local panchayat leaders of Jhundpur at the launch event itself. One of the most exciting parts of the event was the interaction between Sachin Tendulkar and the children of Jhundpur village via satellite link. The happiness and joy of a

Happy students of a Government Primary School at Bibipur, which was revitalized under the campaign.

All stakeholders pledge support to the Coca-Cola NDTV ‘Support My School Campaign’.

revived and revitalized school was clearly evident in the interaction. Hundreds of people from Jhundpur and its nearby villages including the Gram Panchayat heads joined in the dedication of the school. Speaking at the occasion, Dr. Prannoy Roy said. “One of the several aims of this campaign is to provide these facilities for our girl students. Please join us to help make a difference to our schools all around the country.” In March this year, a government school in Bibipur village (Bhiwadi) in Rajasthan became the second school to benefit from the “Support My School” initiative. This project supported by the local community has now changed the face of the school and the entire community rejoiced at the prospects of children studying in a healthy and active school. Explaining the project and implementation model, Dr. Singh of UN HABITAT, said, “A child needs a holistic education. Hence, to help set up such schools with enhanced facilities for holistic education, our primary focus of this campaign will be capacity-building and promoting water conservation, sanitation and hygiene education.” The campaign is picking up steam and work has begun in 24 schools across the country with more schools slated to begin soon. Many editorial stories and special shows, which are part of this campaign, highlighting the plight of schools in rural India have evoked raw emotions and the show of support has come in from all corners. The campaign has received a massive response on social media, with complimentary messages pouring in. The campaign will also

be showcased at the Singapore Water Week during a special event. It will be organized in association with UN HABITAT and subsequently will be part of the UN HABITAT platform at the prestigious Stockholm Water Week later in the year. Coca-Cola and UN HABITAT have already pledged Rs. 1 crore towards this fund-raising initiative and are now reaching out to concerned citizens and interested stakeholders to raise funds and help take this campaign forward. The objective to set up this campaign is to develop these 100 schools as a beacon of possibilities for villages and the region as a whole. The campaign, through its extensive media usage, hopes to create a ripple effect in the schools of the region and seek to impact thousands of students. With a telethon coming up in the third quarter of this year, the campaign is expected to gain more wind. The Pearson Foundation, the non-profit arm of Pearson, the international media company with 37,000 employees in more than 60 countries recently came on board the campaign as 'Learning Partner'. Apart from supporting a cluster of schools financially as part of campaign, the Pearson Foundation will also establish multi-lingual libraries in each of the 100 schools apart from conducting teachers training modules for the teachers of these schools. For more information on the campaign and how you can contribute and participate please visit w w. n d t v. c o m / s u p p o r t my s c h o o l o r w r i te to [email protected]

Stakeholders Recognize Coca-Cola India's Sustainability Efforts
to share best practices in water and sanitation from Coca-Cola and UN HABITAT in India and Nepal. The award recognized the Company's efforts to reach out to stakeholders and partners to create a far-reaching impact on water conservation, water access and sanitation.

Deepak Jolly and Praveen Agarwal receive the Golden Peacock Award for CSR at the 6th International Conference on Social Responsibility.

The first quarter of 2011 saw Coca-Cola India being recognized on several platforms for its Sustainability Efforts. The awards recognized Coca-Cola India's commitment towards environmental conservation, water stewardship and sustainability. The company's efforts to “Reduce, Reuse and Replenish” water received tremendous appreciation and coverage thus highlighting the good work that the company and its associates have put in.

Exchange4Media PR and Corporate Communication Awards: At the first ever Exchange4Media PR and Corporate Communication Awards held in Delhi, 'Ripple Effect' won the coveted “Best Use of Public Relations for a Social Cause Award” prize. The award has been instituted by the leading communication house, Exchange4Media, in association with leading luminaries from the field of media and corporate communication.

Golden Peacock 2011: Coca-Cola India has won the prestigious national Golden Peacock Award for Corporate Social Responsibility (CSR) for the fourth consecutive year. The award recognized Coca-Cola India's efforts to the provision of safe drinking water and sanitation services in rural communities, in partnership with UN HABITAT - The Ripple Effect. The partnership helped in pursuing the UN Millennium Development Goals (MDGs) relative to providing access to water and sanitation. The Golden Peacock Awards for CSR were instituted in 2002 and are now recognized worldwide as the hallmark of corporate excellence because of their independence, integrity, transparency and thorough and open application process.

Vishwakarma Award: Vishwakarma Awards have been instituted by the Construction Industry Development Council (CIDC), the apex body established by the Planning Commission of India and the Construction Industry to promote best practices in the industry. Coca-Cola India was awarded Vishwakarma Award amidst severe competition from across India in the “outstanding efforts in corporate social responsibility (CSR)” category. The award recognized Coca-Cola India for its many best-in-class and innovative construction initiatives for rainwater harvesting in partnership with various stakeholders and local communities across the country.

Chanakya Award 2011: At the annual PRCI meet held in Chandigarh, Coca-Cola India won the prestigious Public Relations Council of India (PRCI) Chanakya Award 2011 for using communications to create awareness on water conservation. The award was a recognition for Coca-Cola India's “Ripple Effect” tool, which is a unique tool that aims

Kamlesh Sharma receives the PRCI award for the unique Coca-Cola India New Year Calendar showcasing environment and sustainability.

Mizoram Topples Jharkhand to Emerge Winners of Coca-Cola Mir Iqbal Hussain Trophy
India for organizing the Coca-Cola Mir Iqbal Hussain Trophy Tournament, along with the AIFF. This is indeed a fantastic platform for budding young footballers. I am honored to be part of this great initiative and would like to wish the young footballers the very best for their future.” Excited at winning the national finals, R. Laldanmawia, Captain of the winning Mizoram team said, “It is a proud moment for us to have won the national finals of Coca-Cola Mir Iqbal Hussain Trophy. Our perseverance and team work has helped us win the national finals. On behalf of the team, I would like to thank our coach H.C. Zarzoliana for helping and guiding us all throughout the tournament. A special thanks to Coca-Cola India and All India Football Federation for organizing such a wonderful tournament. It truly gives young footballers like us a platform to showcase our talent.” Among other dignitaries present were Mr. Kushal Das, General Secretary, All India Football Federation (AIFF) and Mr. Utpal Kumar Ganguly, Secretary, Indian Football Association. One of the most exciting features of the Coca-Cola Mir Iqbal Hussain Trophy is that the AIFF short-lists 40 promising young footballers out of the thousands of players who participated in the competition. These players will then be subsequently coached and groomed to form the pool from which the National Under-16 Sub-junior Team is selected. Coca-Cola has been backing this tournament since 2007 as part of its commitment to promote both healthy active living and also to create a sporting culture in the country.

Atul Singh and Baichung Bhutia, handing over the Coca-Cola Mir Iqbal Hussain Trophy to R. Laldanmawia, Captain, Team Mizoram.

The Coca-Cola Mir Iqbal Hussain Trophy is an annual grassroot football tournament organized by the All India Football Federation (AIFF). The 3rd edition of this Under-16 tournament was concluded on 24th Feb at a thrilling finale in Kolkata. The tournament, which reaches out to all young footballers in the age group of 12-15 years across the country received a massive response. The tournament this year broke all records of participation and drew in over 23,000 young footballers, from 1,450 schools across 75 cities. This tournament plays an important role in discovering budding football talent in the country and helps prepare a strong team for the National Under-16 Indian Football team for 2011. In the finals, held at the famous Mohun Bagan Stadium in football crazy Kolkata, over 2,000 spectators turned out to witness young footballers from Mizoram and Jharkhand play the finals. At the end of 90 minutes, in a tough and evenly fought contest, Mizoram defeated Jharkhand to win the national finals with a score of 2-1. Ramenghawia was named as the player of the match and received a special trophy. One of the biggest highlight of the finals was the presence of Indian Football Team Captain and icon, Baichung Bhutia among other past and present Indian National football team players. He joined Atul Singh, President and CEO Coca-Cola India and South West Asia in presenting the winner’s trophy and individual medals. Bhutia congratulated the winners and runners-up. “It is amazing to see that such great football talent exists in our country – it just needs to be further groomed and nurtured to match up to international standards,” he said. “I would like to congratulate Coca-Cola

Atul Singh and Baichung Bhutia, with the Mizoram team Winners, Coca-Cola Mir Iqbal Hussain Trophy.

Limca Book of Records Celebrates Sports in its 22nd Edition

Shri Ajay Maken, Sports Minister Government of India and Atul Singh with the 15 'People of the Year' at the launch of the 22nd edition of Limca Book of Records.

At a glittering ceremony in New Delhi, Coca-Cola India launched the 22nd edition of Limca Book of Records. The 2011 edition has been specially created to be a Sports Achiever’s Special. This edition catalogues extraordinary achievements of Indian athletes/sportsmen who have done India proud by winning prestigious medals in the Commonwealth Games and Asian Games, 2010 by recognizing them as “People of the Year”. The 15 'People of the Year' for 2011 were chosen by a renowned independent panel headed by Mr. Novy Kapadia, well-known sports journalist, who is also an authority on football. The record book was launched at a special event by Shri Ajay Maken, Hon'ble Minister for Youth Affairs and Sports, Government of India along with Mr. Atul Singh, President & CEO, Coca-Cola India & South West Asia and Mrs. Vijaya Ghose, Editor, Limca Book of Records. The Galaxy of sports stars who attended the event and were honored included Vijendra Singh - World Champion Boxer, Sushil Kumar – World Champion and Commonwealth Gold Medalist Wrestler, Preeja Sreedharan - Asian Games Gold Medalist in the Long-distance Running category, Ashwini Akkunji - CWG & Asian Games Gold Medalist in the 400 metres hurdles and 15 other sportspeople from India. Speaking at the function, Hon'ble Minister, Shri Ajay Maken said, “I would like to congratulate Limca Book of Records for completing 22 glorious years. My compliments to them for acknowledging and awarding the performances of Indian

sports persons. These athletes are the true 'People of the Year' and they have made us proud as a nation.” Limca Book of Records was launched in 1990 and is an extension of the Limca brand. This unique record book aims to identify people who have the spirit to excel and follow their goal with single-minded passion. It continues to lay emphasis on unique achievements of Indians and is a salute to people who want to do something different and be remembered for their distinctive deeds. Being the first of its kind in the country, this book has been an instant hit with people from all generations. The 22nd edition features 20 interesting and refreshing chapters detailing over 10,000 remarkable achievements out of which 6,000 are new records. The set of records are truly remarkable and mirror India's growing stature across the globe.

Mary Kom, Vijaya Ghose, Shri Ajay Maken and Atul Singh, launching the 22nd edition of Limca Book of Records at New Delhi.

Coca-Cola India Launches the Globally Successful Minute Maid 100% Juice in the Country
no added preservatives or added colors. This launch has been supported by an integrated media campaign based on the theme of 'Life Ka Ras'. This campaign will include a fresh new TVC along with Out-of-Home media, road shows and extensive experiential sampling sessions. According to Atul Singh, President & CEO, Coca-Cola India, “There is enormous opportunity in the packaged beverage market and as a company our focus has been on offering choice and value to our consumers. In India, we have a very healthy suite of made in India and made for India products and we are growing across categories - sparkling and still. Having established our juice credentials with the successful launch of Minute Maid Pulpy Orange and Nimbu Fresh juice drinks along with Maaza, we are now launching the premium Minute Maid 100% juice range in three flavours. We expect and hope that our consumers will continue to prefer the Minute Maid range of juices and juice drinks." Minute Maid 100% juice will be available in two pack sizes 200 ml and 1 litre tetrapak at an affordable price of Rs. 20 and Rs. 85 respectively.

Shri A. K. Sinha, Secretary, Min. of Food Processing Industry, Atul Singh, Samir Kuckreja, MD and CEO, Nirula's, Damodar Mall, Group Customer Director, Future Group and Andriy Avramenko, VP Juice Business, Coca-Cola India launch Minute Maid 100% Juice.

In a coup of sorts, Coca-Cola India launched its immensely popular and successful Minute Maid 100% Juice in India. This launch comes after a very successful launch of the Minute Maid Pulpy Orange & Minute Maid Nimbu Fresh. The launch of Minute Maid 100% Juice added to the star studded portfolio of beverages of home-grown and globally available sparking and still products. The launch of 100% Juice took place amongst the high and mighty of the Food Industry in India at the Food Forum India 2011. The dignitaries present at the launch were Shri A. K. Sinha, Secretary, Ministry of Food Processing Industry, Government of India along with Atul Singh, President & CEO, Coca-Cola India and South West Asia and Chairman, Food Forum India 2011, Samir Kuckreja, MD and CEO, Nirula's and Damodar Mall, Group Customer Director, Future Group and Andriy Avramenko, Vice President - Juice Business, Coca-Cola India. The Minute Maid 100% juice offering is now available in three flavors - Apple, Grape and Orange, which have been developed at the Company's Research & Development Laboratory in Gurgaon. These refreshing beverages contain

Coca-Cola India launched Fanta Fun Taste Powder targeted at consumers at the bottom of the socio-economic pyramid. This innovative new offering has been priced keeping in mind the audience and is currently being piloted in Mumbai and few towns in Gujarat. Fanta Fun Taste Powder has been enhanced with vitamins B3, B6, B9 and B12. Consumers can simply add water to the powder to make one refreshing 200-ml serving of Fanta for in-home consumption.

Brindavan & Ludhiana Beverages Win Top Honors at the All India Bottler Conference for Franchise Bottlers
dynamics of India's business, Atul also encouraged the associates to adopt more technologically advanced tools for enhanced performance and focus on sustainability which formed a very important part of the company's Vision 2020. Vikas Chawla, Vice President, Franchise Operations, detailed the key dynamics that have been instrumental in the success of Franchise Bottling Operations (FBO) business including RED, horizontal expansion and capability building practices. He went on to acknowledge the role team members played in success of each bottling unit and also congratulated the franchise bottlers for aggressively investing in market execution and capability building practices and also delivering consistent results. One of the many interesting aspects of the conference was an experiential section for the participants that included stalls of new products, RED elements, IT tools and new Coolers. The conference concluded with the unveiling of 'Lakshya 2011: Excellence In Bottling' contest trophy by the BU President and the Bottling partners, which aims at raising the bar higher for achieving even greater levels of success.

Brindavan Beverages Team, the H1 winner of the Lakshya award 2010

The All India Bottlers Conference held in February 2011 was a celebration of success and excellence. Coca-Cola India conferred the Lakshya Awards - Excellence in Bottling to Brindavan and Ludhiana Beverages for excelling in the first and second quarters respectively. The conference was based on the theme, ‘Execute, Accelerate, Grow’. One of the highlights of the conference was the 'Lessons from the Cricket Field' talk by Steve Waugh, famous cricket captain of the ICC Cricket World Cup winning Australian team. He emphasized on the concept of winning and wove anecdotes from cricket field that could be applied in the boardrooms as well as on-ground. His message on how famous cricketers 'add the extra 2 percent' and how everyone could do it as well was very well received. He also shared his mantra on leadership, which was to always think of oneself as the number two and constantly strive to attain the numero uno position. After the talk, Steve fielded questions from the audience on a variety of topics ranging from leadership to team management. Further encouraging the associates, Atul Singh - President & CEO, Coca-Cola India, lauded the company's consistent performance from the year 2006 till 2010 and shared the Vision 2020 with the bottling partners. He emphasized on the untapped opportunities in the country and highlighted certain future trends that could serve as catalysts in fostering accelerated growth. Keeping in mind the changing

Ludhiana Beverages Team, the H2 winner of the Lakshya 2010 awards

This newsletter is published by Coca-Cola India & South-West Asia Business Unit for private circulation. For any feedback and further information, please contact:

If all the Coca-Cola ever produced in contour bottles lay end to end, they would reach to the moon and back 2051 times, i.e., one round trip per day for five years, seven months and 14 days.

Mr. Sameer Pathak. Public Affairs and Communications, Coca-Cola India, Enkay Towers, Udyog Vihar, Gurgaon - 122 016, Haryana. E-mail: [email protected], [email protected] For more information on our operations, please visit our website www.coca-colaindia.com
Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company.

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