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I.T.S e-newsletter
V O L U M E 1 I S S U E 7

Mohan Nagar Ghaziabad

D E C E M B E R

2 0 1 2

INSIDE THIS ISSUE
Parivartan : The Social Club. Workshop on “Best Practices in Recruitment and Selection”. Guest Lecture by Mr Amit Kumar Srivastava. Guest Lecture on “Sales Channel Management” by Mr. Jitendra Mahendran. Utkarsh Lab – Theater Club organized Play “ABHISHAPIT VARDAAN”. Workshop on “CYBER SECURITY” by IARG Technology Labfor IT Specialization students. “GLOBAL DESTINATION EXPO” Organised by ‘IB CLUB’ under ‘UTKARSH LAB COMMITTEE’. Guest Lecture on “Activity Based Costing” by Dr. A.K Mishra. Christmas Celebration by Cultural Committee. Guest Lecture On Organizational Change. Guest Lectures. Dr. Sartaj Sahni, Renowned Author, Researcher and Academician from University of Florida, Florida, USA delivered a talk on Green Computing. Quiz? Answers of Quiz in Last Issue. Winners of Last Issue Quiz. 10 10 10 6 7 7 8 8 6 3 4 4 5 5 5

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Parivartan : The Social Club
The volunteers of “Parivartan ” The Social Club I.T.S distributed blankets and woolen garments to the poor people of Ghaziabad and Delhi on 19 th December, 2012 night till 2am (20th December,2012). We started this social event from Sahibabd slum area and railway station. After that we distributed the clothes in Vijay Nagar, Ghanta ghar, Patel Nagar, Ghaziibad Railway Station, Dilshad Garden Metro station, ISBT Anand Vihar, Shahadra, Kashmiri Gate, and various places of Delhi. We ended this programme at Vasundhra Slum area. We the volunteers of “Parivartan” thanks to all the contributors who helped us in collecting sufficient amount and collecting the woollen clothes. These volunteers have shown the heroic effort during clothing the poor on footpaths till late in the night. Punit Mohan (09911941146), Samarth Sharma(7503629094), Deepak Nagar(09911885568), Avinash Gupta(8447794763), Meraj Akhter(9871266697), Alok Pandey (9718224501), Ravi & Mohd. Shahjahan Khan. “Let the Hope Survive” With regards [Dr. Ratnesh Chandra Sharma] Associate Professor – Management Department

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Workshop on “Best Practices in Recruitment and Selection”
A workshop on “Best Practices in Recruitment and Selection” was organized for MBA & PGDM students. The workshop was conducted by honorable guest faculty Dr. Shailendra Singh from IIM Lucknow. The session started with an interesting introduction given by Director Management Dr. A.K.Suryavanshi. During the workshop, he shared facts and figures along with the latest trends in recruitment practices in India.

Every concept, such as “Employment Equity”, “Diversity @ Workplace”, “Staffing system and retention strategy”, “The Hiring Process”, “Types of Recruitment”, “Alternatives to Recruitment” and several more, were well explained by him along with examples. The various “Selection tests” were also discussed in an elaborative manner by the eminent professor of IIM Lucknow. Lastly, the guest speaker ended by wishing luck to the students!

Guest Lecture by Mr Amit Kumar Srivastava
As a part of Industry exposure to the 2nd year students of PGDM programme, a guest lecture was organized at I.T.SMohan Nagar campus on 06th December, 2012. In a very interactive and energetic session Mr Amit Kumar Srivastava, Key Account Manager, Scandic Food Pvt. Ltd., New Delhi discussed various kinds of sales reports and their analysis. He said that Sales reporting and analysis provides visibility into a company's sales pipeline, integrating information from sales, customer and financial sources for a complete picture of sales performance. All organizations need to track adherence to sales plans. The key performance indicators as defined by the plan need to be monitored on an ongoing basis. With the availability of simple yet sophisticated CRM systems, tracking sales from leads stage to closure & payment has become easier. However, complete automation of sales reports is still a distant dream. Sales reporting demands the involvement of dedicated human resources with good understanding of the systems & processes, felicity with numbers, attention to detail and an ability to interpret & present the data in a form that is easy to understand for the users. The key aspects covered during the session are as follows:  Log sales reports into computerized systems on a periodic basis – daily/weekly/monthly  Consolidate the daily/weekly call reports of sales executives and present the same in a comprehensive and simple-to-analyze format  Track sales against quotas  Monitor expenses against estimated budgets  Generate exception reports as and when there is a deviation from plan, to alert management  Compose weekly/monthly summary reports and presentations  Perform ad-hoc reports and analysis Throughout his lecture he referred to his own personal life experiences. Students listened and participated in the lecture with great enthusiasm and asked several questions.

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“Sales Channel Management” by Mr. Jitendra Mahendran
A Guest Lecture on “sales channel management” was organized for PGDM students. The lecture was conducted by honorable spekaer Mr. Jitendra Mahendran from Head Max Group, Retail Arm. The session started with an interesting introduction given by Director Management Dr. A.K.Suryavanshi. During the workshop, he shared facts and figures along with the latest trends in retail in India. Every concept such as “sales dilemma”,” execution excellence”, “fluid management” and queries by students over sales profile were well explained by him along with examples. The various “Selection tests” were also discussed in an elaborative manner by the eminent speaker. Also he mentioned about why execution is more important before strategy, where he told that strategy is important not the execution but execution is the fundamental to strategy. Execution is a tactical side of business, as tactics are central to execution but execution is not tactics only. Lastly, the guest speaker ended by wish in luck to the students!

Guest Lecture on

Utkarsh Lab – Theater Club organized Play “ABHISHAPIT VARDAAN”.
Under the guidance of Dr. AK S Suryavanshi, Director Management, theatre committee was formed. The committee members presented a small play titled ‘Abhishapit Vardaan’ at 3.30 pm on 7th of December, 2012 at ITS auditorium. The story was about an old man living alone and waiting his son, grand son and daughter in law. The play portrayed the psychodynamics of elderly people, living alone in metro cities. Om Prakash of PGDM II trimester stole the show. Director Management, Faculty members and PGDM II trimester students were present.

Workshop on “CYBER SECURITY” by IARG Technology Lab for IT Specialization students
A workshop on “Cyber Security” was organized for PGDM students. The workshop was conducted by ISARG Technology Lab professional who are Masters in implementing cyber security mechanism. The session started with an interesting introduction given by Prof Kapil Mohan Garg and thereafter students were taught fundamentals of cyber security. During the workshop, students were made aware on various Cyber Security techniques that can be used by students to safe guard their data and information bases. They were also made aware of various tools and techniques to identify hackers and hacking, social engineering, Bit lockers, Key loggers, Phishing, Computer system registry editing, identifying fake mails, making and identifying fake and fraud web pages, etc. and several more, were well explained by the trainers along with test experiments. Student’s performance was also evaluated and they were also given the workshop training certificates. Lastly, the guest trainers ended by wishing luck to the students!

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“GLOBAL DESTINATION EXPO” Organised by ‘IB CLUB’ under ‘UTKARSH LAB COMMITTEE’
The students of IB Committee under Utkarsh Lab hosted the ‘Global Destination Expo 2012’ on 14th Dec, 2012 for PGDM-II Trimester students. The objective of this activity was to maximize opportunities to students for understanding different countries, their cultures, resources, tourism, and explore prospects of new market around the world. The students participated in teams comprising of 5 members each and each team represented a country. It was a platform for students to exhibit uniqueness about their representative country and draw maximum visitor students to their counter. In all, there were 6 teams and the country counters which came up were : Sweden, Bhutan, France, Romania, South Africa and Singapore. The teams showcased their talent and creativity by setting up counters of different countries and promoted their country as a hot destination from the point of view of business, tourism etc. For easy identification and to draw attention, some counters had displayed country flags, some had replicas of famous monuments, some had jewellery of the country, some had images of tourist spots on laptops for display and some had folk music playing in speakers. On the whole, it was a great learning for the participating teams as well as the audience. The collaborative effort of the team members in luring visitors to their country was very evident. The teams were well equipped with adequate knowledge about representative country and handled queries of visitors quite well. The counters were visited by the non-participating PGDM -II Trimester students as well as some faculty members. On the basis of some laid down criteria such as conceptualisation & Innovativeness, Appearance of counters, speaking ability etc., the counters were evaluated by student audience and three faculty judges – Prof.Vijesh Jain, Prof. Shikha Arora & Prof.Puneet Mohan. The counter of Singapore was adjudged first position and counter of South Africa was adjudged second position. The enthusiasm in students was great fun to watch and there was an air of vibrancy and colours all over. The event was supervised by Prof. Charu Sharma, Assistant Professor, Management Department.

Guest Lecture on “Activity Based Costing” by Dr. A.K Mishra
A Guest Lecture on “Activity Based Costing was organized for PGDM 1 st year (2012-2014) students on 15th December, 2012. The lecture was conducted by Speaker Dr. A.K Mishra, Professor IIM, Lucknow. The session started with an interesting introduction about need and importance of using an Activity Based Costing over traditional methods and why industries are making a switch over to this new method of costing technique. The speaker covered various concepts involved in Activity Based Costing viz, Production Centre, Service Centre, Primary Allocation, Secondary Allocation, Cost Pool, Cost Drivers and so on. He also discussed a case study from Havard Business School which was circulated to the students in advance with the solutions. Lastly, the guest speaker ended by wish in luck to the students! The session was supervised by Prof. Mayank Kumar, Assistant Professor, Management Department.

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Christmas Celebration by Cultural Committee
On 20th December, Utkarsh Lab - Cultural Committee celebrated Christmas festival. On this occasion, a show was staged by cultural committee in which students of PGDM 1st year have given their performances. The event is started by a Christmas carrol’ STAR OF PRAYER’. After this, a skit was performed “Pani Re Pani Tera rang Kaisa” by the group avengers. It was based on a social issue, with the help of that skit, they want to show the nature of society around us. The song to be only yours of A Walk To Remember is sung by Deepika. At the end of the event, our cultural com has decided to present a student as a Santa Clause to give a feeling of Christmas and the whole auditorium cheered with clappings and Christmas song. Overall, the event was very interesting and our cultural com will try to organize many more such events in the future. The session was supervised by Prof. Vikas Saxena, Assistant Professor, Management Department.

Guest Lecture On Organizational Change
To portray an industry perspective to the topic ‘Organistion Change’, a two hour guest interaction was organised for PGDM-II Trimester students on 24th December 2012 in the Auditorium. The guest speaker was Mr.Dheerandhar Singh, GM(Networks) from TV Today Network. The speaker shared his thoughts and experiences on deliberated topic with a blend of theory and activities. To honour the guest, students gave an introductory welcome followed by a bouquet. The session was enriching and thought provoking for the students as the speaker shard his industry experiences through relevant examples. It commenced with an introduction to the fact that ‘Change’ in an organisation is inevitable. But before we proceed to change the organisation or the world we live in, we first will have to change ourselves. If a person does not readily accept or incorporate change in his life, he ends up no-where in his personal and work life. So, welcome and accept the change and take proactive steps to manage the change. The speaker educated the students about the forms of change –Planned & Unplanned. It was also clarified through an activity that change comes at a cost – of time and money. The students learnt about the different factors of change- external and internal which compel change. Some Organisational Change theories and OD Interventions were also highlighted for enabling a holistic understanding of the topic. The speaker used some videos to emphasize the utility of teams and team work. He educated students about the wonders a team can do and make the impossible ‘possible’. Students were made aware about the unavoidable resistance to change and the ways to tackle such resistance. The students were provided some time towards the end to raise any queries on the topic. To culminate the session, a motivational song was played for students to instil in them the necessity for change to enable both personal growth and career progression. Stress was also laid on setting some goal for life and adopting required changes to achieve the set goal. The session was highly interactive and the students experienced a good learning. The Guest lecture was organised by Prof.Charu Choudhary, Prof.Shikha Arora and Prof.Charu Sharma.

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Guest Lectures
  A CEO – Talk was delivered by Mr. Ishank Joshi, CEO and Founder of Nurture talent academy, for BBA 1 st year students on 4th Dec, 2012. Mr. Joshi advised the students on being job creators and not the job seekers. A guest lecture was delivered by Prof. P.K.Goel, Ex-judge Advocate, General Indian Navy, for BCA 1 st year students on “World Trade Organization” on 4th Dec, 2012.

 Mr. Rakesh Ganjoo, Regional Manager - Novo Nordisk, delivered a lecture on “Business Ethics” for BBA 1st year students on 1st Dec, 2012.  A guest lecture on “SDLC” was delivered by Lt. Col. (Retd.) Ram Kumar Bhardwaj, General Manager – Corporate Resources, Vidyatech Solutions, for BCA III year students on 5 th Dec, 2012.  Mr. Sachin Malik, Director and Learning Coach at The Neurons, delivered a CEO Talk session for BCA I year students on 7th Dec, 2012.  A guest lecture was delivered by Mr. M. K. Kaul, Marketing Head-Pharmasynth Pharma Ltd., on the topic of “Concepts of Marketing and Advertising” for BBA III year students on 7th Dec, 2012.  A two-day workshop on “Linux and Marketing” was organized by Impeccable Trainers Pvt Ltd for BCA II and III year from 5th-6th Dec, 2012 to teach students about use of Linux, MySql on Linux, PHP in Linux etc.  A guest lecture on “Memory Management Techniques” for BCA I year students was delivered by Mr. Rakesh Kumar Prajapati, Project Lead, Droisys Inc Noida on 7th Dec, 2012.  Mr. Shailendra Saxena, Scientist – NIC, Department of Electronics and IT, delivered a guest lecture on “Career Aspects in IT” for BCA I year students on 10th Dec, 2012

Dr. Sartaj Sahni, Renowned Author, Researcher and Academician from University of Florida, Florida, USA delivered a talk on Green Computing
In the series of talks by internationally renowned speakers, a special session on talk on “Evolutionary & Research issues in Data Structures and Algorithms” was organized by Department of IT on 24th December, 2012 at the institute. World renowned author and expert on Data Structures and Algorithms, Dr. Sartaj Sahni, Distinguished Professor at University of Florida, Florida, USA was the invited speaker on this occasion. Dr. Sahni has written 48 Books or Book Chapters including his internationally acclaimed book in Data Structures published in 7 international languages, published over 400 research papers, 16 copyrights, 09 patents and guided more than 40 research scholars who have completed their doctorate under his able guidance. In his address, Dr. Sahni focused on the research related issues in the area of Data Structures and Algorithms. In a highly interactive and unique session, faculty members from other institutes interacted with Dr. Sahni. Answering to the query raised by one of the faculty, Dr. Sahni said that available recourses of a computer are, generally seen, underutilized. This increases the energy consumption and thus contributing in the environment issues. He suggested that by exploiting multy-core capabilities of computers, balanced used of multiple cores, putting energy meter and writing codes that runs in parallel using multi-threading principles contributes in less energy consumption and better speed. He said that by using multicore functionality which are available in every computer now-a-days and distributing the computing load by small

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balancing we can not only get faster computing speed but also get energy efficiency also. Dr. Sahni addressing to other question from one of the faculty enlighten the gathering by speaking on Green computing and cloud computing through efficient algorithms. Speaking on optimizing recursive algorithms, Dr. Sahni said that now days we have sophisticated compilers which are equipped with the capabilities of eliminating recursion from programs and thus removing its related implications. Dr. Sahni, while addressing to another query by a faculty spoke on need and significance of amortized analysis of algorithms and presented a comparative analysis with worst case analysis. The issues of P, NP, NP-Complete and NPHard problems were also raised by many of faculty members. Dr. Sahni elucidated with fundamental concepts of P & NP with its deterministic and non-deterministic nature of solvability some examples, he said that still it is an unanswered question whether a P-Problem is equivalent or under what condition it can be equivalent to NP problems. Dr. Sahni also addressed many research related issues and suggested some of the research issues needs to be resolved and have potential research areas for taking up further in the field of Data Structure and algorithms. Explaining with some examples he narrated the concept of cloud computing and its relation with the green computing. He started his address by categorically explaining the chronological development of IT which started from Analog computing to digital computing and after covering a long way and passing from various faces we have entered into the era of cloud computing and now one of the most sought after stream which is known as Green Computing. While defining Green Computing, Dr. Sahni referred to various researches and mentioned that Green Computing is the study and practice of designing, manufacturing, using, and disposing of computers, servers, and associated subsystems—such as monitors, printers, storage devices, and networking and communications systems — efficiently and effectively with minimal or no impact on the environment. In his address, while underlying the causes affecting and contributing in the level of pollution through IT, Dr. Sahni said that though, on first instance it appears that computers are the lowest power consumption devices and it is true up to the extent of considering the consumption by individual machines. But in current scenario when millions of machines are installed, the consumption gets multiplied and causes a reason for worry to all of us. He further said that we don’t need to renovate or build the machines in different way but by just finding out the reasons and developing alternative algorithms which can control the causing reasons of more power i.e. energy consumption, we can achieve that. Dr. Sahni laid out four paths along which, he said, could have

the environmental effects of computing should be addressed: Green use, green disposal, green design, and green manufacturing. Green computing can also develop solutions that offer benefits by "aligning all IT processes and practices with the core principles of sustainability, which are to reduce, reuse, and recycle; and finding innovative ways to use IT in business processes to deliver sustainability benefits across the enterprise and beyond". Dr. Sahni demonstrated the rebuilding of algorithms from existing one to an alternate which have the capabilities of removing recursions from an application and demonstrated the application of amortized analysis by comparing it with worst-case and average case analysis. Addressing to another query raised by one of the faculty present in the session, Dr. Sahni further elaborated the process of instruction execution and the reasons increasing the energy consumption and expressed his concerns on the current programming approach followed across the places not only in India but otherwise as well where approach for teaching and learning programming does not seem to exploit the power of a computer system and left most of the time available resources and computing power idle. He quoted the examples of programming on a multi-core machine which exploits only a single core and leaving others unused which otherwise could have increased the performance of execution of programs on manifolds if we could only execute our codes by creating multiple threads as number of cores present. This causes the parallel execution and thus improves the performance exponentially. He said that our way of teaching the programming needs to be reviewed and change so that student can learn, think and apply them to develop such applications. Referring to the questions asked by many of the faculty members present in the session, Dr. Sahni said that current research areas in the field of data structure needs to explore and find the ways and means to exploit multi-core functionality of computers, developing efficient algorithms which fit into the current sophisticated machines. Earlier, Dr. Vineet Kansal, Director – IT, I.T.S, Mohan Nagar, Ghaziabad welcomed Dr. Sartaj Sahni and Prof. Umang Singh introduced him with the audience. The session was attended by large number of faculty members and industry delegates from various institutes/ universities of far off places including Jaipur, Panipat, Gurgaon, New Dekhi, Greater Noida, Noida, Ghaziabad etc and organizations. All the faculty members of Department of IT (PG) were present on this occasion. This session was, indeed an informative and session giving good learning experience. At the end of the session Director – IT presented vote of thanks.

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Quiz
1. Which 2 models of Smartphone’s launched by Motorola are water-resistant, scratch resistant and dust proof? 2. The 11th meeting of the India-Canada Joint Working Group (JWG) on Counter Terrorism was held on 29 November 2012. Where was this meeting held? 3. Who was the first top ranking Indian official to visit China after changes in Communist Party of China? 4. Name the England Cricket Captain who became the youngest Batsman to score 7000 Runs. 5. What is the currency of Thailand. 6. Name the Indian American girl who won the 2012 Scripps National Spelling Bee crown. 7. Which country has approved world’s first ‘healthy cola’ for being beneficial to health? 8. Where in India talking ATM is launched by Union Bank of India? 9. What rate of interest did European Central Bank retain? 10.Which Asian country’s central bank cut its interest rates by 25 basis points, being its first cut since the 2008-09 financial crisis?

Answers of Quiz in last Issue
1. 2. 3. 4. 5. 6. 7. 8. 9. Knol China 1949 KLM Company owned and company operated Ub group of Vijay Mallya Salman Khan M Damodaran Ipv6 1. Mr. Sachin Singh (Technical Consultant – Java Basware Corporation) 2. Mr. Saurav Kumar (PGDM 2012-14)

Winners of Last Issue Quiz

10. Ing Vysya

You can E-mail your answers at r esear [email protected] & [email protected] (Names of first two Winners will be published in next issue)

Editorial Committee Prof. Manju Lamba Prof. Puja Dhar Prof. Nupur Sidh Students Editorial Committee Mr. Priyank Bajpai Mr. Sharad Yadav Mr. Vijay Kumar Choubey Mr. Arbind Kumar Singh Mr. Rishabh Srivastava Mr. Santosh Kumar Singh Designed By Mr. Faiz Zeeshan PGDM 2011-13 Mr. Shahnawaz Ansari PGDM 2012-14

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[email protected] & [email protected]

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