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GREAT EASTERN LIFE INSURANCE

National Management College
Department of Management Studies

Report on the study of Great Eastern Life Insurance

Represented by:
IVBM-45 Myat Nyein Su
IVBM-57 Khine Zar Thwe
IVBM-64 Bo Bo Zaw
IVBM-83 Khine Khine Nyein
IVBM-85 Hla HLa Win
IVBM-90 May Thu Kyaw
IVBM-114 May Thet Khine

Insurance
Insurance service offered by financial institutions (FIs) compensate
individuals and corporations (policy holders) if a pre-specified adverse
event occurs, in exchange for premium paid to the insurer by the
policyholder. The insurance provider can act either as an insurance
underwriter or an insurance broker. An insurance underwriter assesses the
risk of an applicant for coverage or for a policy. An insurance broker simply
sells insurance contracts for coverage or for a policy. A broker acts more as
a middleman between the insurance underwriter and applicants. Insurance
service classified into two major groups. (1) Life (2) property-casualty. Life
insurance provides protection in the event of untimely death, illness, and
retirement.

Life Insurance
Life insurance is a contract between an insured policy holder and an
insurer. The insurer promises to pay a designated beneficiary a sum of
money in exchange for a premium, upon the death of the insured person.
Depending on the contract, other events such as terminal illness or critical
illness can also trigger payment. The policy holder typically pays a
premium, either regularly or as one lump sum. Other expenses can also be
included in the benefits.
Life policies are legal contracts and the terms of the contract describe
the limitations of the insured events. Specific exclusions are often written
into the contract to limit the liability of the insurer; common examples are
claims relating to suicide, fraud, war, riot, and civil commotion.
Insurance is key to human being able to focus on the important things
in life, because it will ensure financial security for people and their family
should anything unfortunate happens. When large financial burdens like
hospital bills or medical charges arise, insurance helps meet the costs,
allowing pursuing dreams.

What is the best time to start thinking about insurance?
The sooner, the better! The moment you receive your first paycheck
is the best time to start building your health and lifetime protection. Getting
coverage earl will give you peace of mind for the lowest premiums possible.
Choose the cover and premium that best suits your needs and budget, and
you will be able to adjust the level of coverage that suits your needs as they
change over time.
What type of insurance should I buy?
Safeguard your health and that of your family first, and then look of
life insurance to protect the household finances in case something happens
to you. Finally consider insurance that will give you and your family savings
for the future.

Profile of Great Eastern Life Insurance Co , ltd
For over a century, Great Eastern has been at the forefront of Asia’s
insurance industry, providing financial security and peace of mind to
millions. It was founded in 1908 in Singapore by Alfred Hewton Fair. It is
based in Singapore and the largest and the oldest life insurance company
and the leader in Singapore and Malaysia with over S$ 60 billion in assets
and around 4.7 million policyholders. Policyholder is a person who holds an
insurance policy especially the person whose live is insured.
It is the first insurer in Singapore and the largest insurance company in
South-east Asia in terms of assets and market capitalization. It also
operates in Indonesia, Vietnam and Brunei and has a joint venture in China
as well as the representative office in Myanmar. It also has 29 branches. In
2012, Great Eastern refreshed their brand propose to be a LIFE company,
going beyond the traditional role of an insurance company to help
customers live healthier, better and longer. This is supported by an
integrated health and wellness Live Great programme, which provides
wellness tools, mobile apps, health tips, workshops, and events as well as

exclusive privileges- that helps and rewards customers in their journey to
better health.
It is wholly-owned subsidiary, Overseas Assurance Corporation ( OAC ) ,
founded in 1920 , is the oldest composite insurer in Singapore handling
both life and general insurance. It is a subsidiary of CBC Bank, the second
largest financial services group in South-east Asia by assets. Through an
exclusive bancassurance partnership with OCBC Bank, OAC’s life
insurance products been distributed through OCBC’s banking netwok
throughout Singapore since 2000. It also distributes a wide range of
commercial and personal general insurance products through brokers,
agents, bancassurance and direct channels.
Great Eastern’ s asset management subsidiary, Lion Global investors
Limited, is one of the largest private sector asset management companies
in South-east Asia. Great Eastern has picked up a number of awards, one
of which is the Singapore Brand Award organized by IE Singapore, which it
has won for the fifth year running in 2006.It is also well regarded as
Singapore’s 7th most Valuable Brand. They were also named Life Insurance
Company of the Year at the Asia Insurance Industry Awards in 2011 and
2013 by Asia Insurance Review. As a trusted brand, they continue to go
from strength to strength in an ever changing increasingly competitive
landscape.

Available services
Life protection
1. DIRECT - Great Life
The direct purchase insurance plans can be purchased directly from
Great Eastern. Great Life is an alternative way to purchase basic lifetime
protection with savings elements. Additionally, coverage can be extended
with various options for protection against 30 critical illnesses.

Whole Life Plans
There are two kinds of whole life plans that provide lifetime protection
against death, total and permanent disability and terminal illness. The plans
also accumulate cash value over time.
1. DIRECT – Great Life 70 Premiums can be paid up to the age of 70
next birthday while enjoying lifetime coverage. As a participating
product, this plan accumulates cash value over time.
2. DIRECT – Great Life 85 Premiums can be paid up to the age of 85
next birthday while enjoying lifetime coverage. As a participating
product, this plan also accumulates cash value over time.
Benefits
 Basic lifetime protection with savings elements
 Affordable premiums for essential coverage
 Option to add critical illness rider for additional coverage
 Enjoy bonuses accumulated from the participating policy
 Purchase a plan directly and allow our friendly customer service
officers to assist you

Critical Illness Benefit Riders
The critical illness benefit rider can be purchased and added to the whole
life plan. It pays the amount covered in the basic plan in one lump sum
when one of the 30 critical illnesses is diagnosed.
There are two non-participating riders available:
 Great Critical Care 70 can be attached to DIRECT – Great Life 70.
The premium is payable up to the age of 70 next birthday and lifetime
protection against 30 critical illnesses is allowed to enjoy.
 Great Critical Care 85 can be attached to DIRECT – Great Life 85.
The premium is payable up to the age of 85 next birthday and lifetime
protection against 30 critical illnesses is allowed to enjoy.
Premiums vary according to age at entry, gender and lifestyle choices,
such as smoking. The premium charged is not guaranteed and may be
revised in future at the Company’s discretion.
Requirements for purchasing this insurance
1. Direct purchase fact sheet (Given by Great Eastern Life)
This sheet includes
 Fact sheet (should be read carefully and it’s about details
of the product)
 Checklist (need to be completed and it shows whether the
buyer understands the fact sheet or not).
 Fact Sheet Supplementary Form (describes about
definitions and requirements relating to “Selected Client”
& “Trusted Individual”)
2. Direct purchase proposal form
(
https://www.greateasternlife.com/content/dam/greateastern/sg/homepage/personal-insurance/find-the-rightplan/protect-yourself-and-your-family/life-protection/direct-greatterm/direct-purchase-proposal-form.pdf )(has five pages)
3. Medical checkups ( it is not necessary but a letter from the
company will be received if needed)

2. DIRECT - Great Term
DIRECT – Great Term is an alternative way to purchase basic and
essential protection coverage. Additionally, the customers can extend their
coverage with the optional riders to protect themselves against 30 critical
illnesses.

Term Plans
Term plans are affordable insurance plans that provide essential
protection, yet are easy on the customers' pocket. They provide protection
against death, total and permanent disability1 and terminal illness2. There
are two kinds of plan.
DIRECT – Great Term is a level-premium term plan, which means
that the same premium throughout the policy term has to be paid. A policy
term of 20 years or up to age 65 next birthday can be chosen.
DIRECT – Great 5yr Term is a five-year renewable term insurance
plan. It is renewable for the same sum assured at the date of expiry – or
any subsequent expiry dates – up to age 80 next birthday of the life
assured. The term of such renewal will be five years.
Benefits





Basic cover that is straightforward and easy to understand
Affordable premiums for essential coverage
Option to add a critical illness rider for additional coverage
Purchase a plan directly and allow the friendly customer service
officers to assist the customers.

Critical Illness Benefit Rider
The basic coverage can be enhanced with a critical illness benefit
rider for all round protection. The critical illness benefit rider can be
purchased and added to the term plan. It pays the amount covered in the
basic plan when it is diagnosed with one of the 30 critical illnesses.

Premiums vary according to age at entry, gender and lifestyle
choices, such as smoking. The premium charged is not guaranteed and
may be revised in future at the Company's discretion.
Requirements are the same with DIRECT- Great Life.

3. FlexiLife
Flexilife is a whole life insurance plan that allows the customers to
customize the protection, and also lets them choose when and how they
pay for coverage that can grow over time.
Key Benefits
 Lifetime protection against death, presumptive total and permanent
disability and terminal illness.
FlexiLife comes with presumptive total and permanent disability
benefit which protects the customers against total and permanent
disability throughout their lifetime. And if they are diagnosed with a
terminal illness, FlexiLife has got they covered. This benefit that they
will receive can provide their family with funds to cope with any loss
of income, pay unexpected expenses, or even serve as their financial
legacy for their loved ones.
 Flexible payment terms.
FlexiLife gives customers the flexibility to decide a payment term that
best suits them. As customers, they can choose to pay their
premiums in one lump sum or opt to pay over a 20-year payment
term or up to age 80 next birthday.

 Enjoy a protection level that grows.
Protection that grows with the customers with FlexiLife, their protection
level can potentially increase over the years. That’s because this whole
life participating insurance plan accumulates cash value over time.
 Enhance the protection with supplementary benefits
illness and disability income coverage.

such as critical

There are two supplementary benefits that customers could consider for
their FlexiLife plan.
1. Financial backup against critical illness.
Protection with a critical illness cover provides a lump sum payout upon
diagnosis of any of the 37 covered critical illnesses such as major
cancers, stroke, heart attack and kidney failure. The benefit that extends
coverage to early stage critical illnesses can be chosen. The financial
payout will be helpful to defray costly surgery, nursing care expenses
and rehabilitation treatments.
2. Continued income upon disability
It extends their coverage with a disability income benefit that provides a
continuous source of income during the period of a disability. It also
supplements their income if they suffer a salary reduction when they
return to work in a reduced capacity.

4. FlexiLife Multiplier
FlexiLife Multiplier offers the customers lifelong coverage against
death, critical or terminal illness, and total and permanent disability. Plus, in
the years when it matters most, the customers will enjoy the reassurance of
up to three times the sum assured – so that they and their loved ones have
even greater protection against the unexpected.
Key Benefits
 Instant upsize coverage of up to three times the sum assured.
FlexiLife Multiplier gives customers the guaranteed extra boost to
their coverage of up to three times their sum assured until the age of
65. What’s more, the plan provides a cash-accumulating feature that
can potentially grow their policy’s cash value over time, as they enjoy
lifetime protection.
 Lifetime protection against death, 37 critical illnesses, terminal illness
and presumptive total and permanent disability.
FlexiLife Multiplier, together with the Critical Illness Protector
Multiplier rider, fully covers the customers throughout their lifetime
against death, 37 critical illnesses, terminal illness, and presumptive
total and permanent disability. The multiplier benefit from the plan will
be the useful source of funds to help their family overcome the loss of
the breadwinner, or support them with unexpected medical expenses.
Even though the multiplier benefit stops at age 65, their coverage
including the critical illness benefit continues to last for life.
 Choice of payment terms that suit the customers' budget and
preferences.
Customers can select the premium payment term that best suits their
financial priorities – 15 years, 20 years or up to age 65 next birthday.

 Personalize the customers' coverage with supplementary benefits.
It can strengthen customers' coverage with just what they need and
enjoy the additional supplementary benefits that provide financial
stability through life-changing events such as accidents, loss of
income due to disability, critical illness or hospitalization.

MortgageCare
MortgageCare is a home loan insurance plan that covers the
customers' remaining mortgage payments, so that their loved ones will
continue to have a roof over their heads. Plus, unchanging premiums will
be paid only for limited years, while protection continues right through the
plan term.
Key Benefits
 Mortgage settlement.
In the event of death – or disability before the buyers reach 65 years of
age, their family will receive a lump sum amount that’ll help pay off the
mortgage.
 Enjoy joint coverage as a co-owner.
If buyer and the spouse are co-owners of the house, a joint-life
Mortgage Care plan will ensure mortgage settlement if anything
happens to either of them.
 Get add-on cover for illnesses too.
For even greater assurance, the buyer can opt to also be covered
against 37 critical illnesses with the MortgageCare (Living Assurance)
plan.

 Pay the same premium for limited years.
Customers don’t need to worry about rising costs – their premium
remains unchanged throughout the limited payment term, while the
protection continues right though the plan term.

5. Prestige Harvest
Customers have worked hard to build their wealth – and they want to
ensure that it’ll keep customers and their family in comfort, for any case in
the future. Customers can safeguard with Prestige Harvest, a US dollar
plan that helps with estate and retirement planning.

Key benefits
 Ensure customers’ loved ones are looked after
Set aside a portion of their wealth with a single investment to enjoy
the reassurance of a high sum assured.
 Watch their plan grow in value
Their plan's cash value keeps growing over time – at a crediting rate
determined by Great Eastern – helping them build their wealth.
 Build customers’ nest egg for retirement
Having secured the future of their family, they’ll have freed up funds
that’ll make their older years financially comfortable.
 Enjoy the reassurance of ready cash for emergencies
When customers need extra cash, they can make a partial
withdrawal, surrender their plan, or take out a loan against it.

6.

Prestige Life Gold (High lifelong coverage that helps
customers safeguard their properties)

With just a one-time investment, Prestige Life Gold offers customers
lifelong coverage for legacy planning. They'll also enjoy the financial
security of up to three times the sum assured against death, terminal
illness, and total and permanent disability, all the way till they turn 81.
Plus, the plan's cash value keeps growing over customers’ lifetime,
helping them build their wealth.
Key benefits
 Get up to three times the protection
With just a one-time payment, customers will enjoy the reassurance
of up to three times the sum assured, if the unexpected happens
before they turn 81.
 Enjoy coverage that grows over time
With increasing cash value that boosts customers’ coverage, this plan
ensures that their family will always be well looked after.
 Get extra payout upon accidental death
If accidental death occurs before customers turn 76, their loved ones
will receive a payout of up to six times the sum assured.

7. Smart Life Advantage
As customers’ goals and financial commitments evolve with life’s
growing possibilities, Smart Life Advantage provides extra flexibility to
adjust customers’ protection – so they can meet many cases in life with
confidence.
With this whole-life investment-linked plan, customers can also manage
their investments in a wide range of professionally managed funds for their
savings or retirement goals in the dedicated Accumulation Account.
Key benefits
 Adjust customers’ protection anytime
With Smart Life Guarantee, they can enjoy guaranteed step up cover
and option to increase Critical Illness (CI) coverage at five key
milestones.
 All in one – Protect and Accumulate
Exercise greater control over customers’ protection and accumulation
needs through two separate accounts – all within one policy.
 Secure comprehensive protection
Add exclusive supplementary benefits (riders) for enhanced
protection against early, intermediate and critical stage CIs and
Personal Accident.

8. Supreme Protect (Lifelong protection that customers
can strengthen at key stages in life)
As customers celebrate life’s many milestones, they want to ensure that
their protection grows to keep pace with their new financial priorities and
goals.
Providing lifelong coverage against death, terminal and critical illness,
and total and permanent disability, Supreme Protect also lets customers
increase customers’ coverage at key milestones in life, without any further
medical check-ups.
The plan’s guaranteed insurability feature offers you the freedom to buy
more coverage at any two of the insurance: when clients turn 21, get
married, have a child, or adopt a child.
And, if customers are diagnosed with one of five advanced-stage critical
illnesses, they’ll receive double the sum assured, to help pay for treatment
costs.
Key benefits
 Get more coverage at key life stages
Clients will be able to buy additional coverage - including against
critical illness - at two of life’s key milestones, without any further
medical check-ups.
 Be well-protected all through life
The plan offers customers comprehensive lifelong coverage against
death, terminal and critical illness, and total and permanent disability.
 Get double the payout
If clients are diagnosed with any of five advanced-stage critical
illnesses, they’ll receive twice the sum assured.

Health protection
1. Critical Care Advantage
Be covered across three stages of illness-early, intermediate
and critical
Critical illnesses such as cancer, heart attack and stroke may,
unfortunately, strike at any time. But early treatment and care gives
customers a better chance of recovery.
With large lump sum payouts right from the start, the Critical Care
Advantage plan enables them to seek treatment earlier. Customers’ll enjoy
coverage for as many as 37 illnesses, across three stages-early,
intermediate and critical.
Key benefits
 Get the reassurance of high payouts
 Be covered for 92 medical conditions
 Pay no more premiums after a claim

2. ElderShieldComparehensive & ElderShield Value Plus
Supplement your ElderShield plan to enjoy even greater
protection
As a Singapore Citizen or PR, customers’re automatically covered under
ElderShield when they celebrate your 40 th birthday. If they suffer disability
and be left unable to perform at least three out of six Activities of Daily

Living (ADLs), this insurance plan offers them a payout of up to $400* per
month, for up to 72 months.
Key Benefits
 Receive two payouts upon first claim
 Extend coverage or enjoy it for life
 Pay premiums through MediSave

3. Flexi Maternity Cover
Great is double the assurance for both mother and baby
Flexi Maternity Cover is a comprehensive, standalone plan for
mothers and her child. From as early as 13 weeks into her term, it offers
reassuring cover in the event of pregnancy complications or congenital
illness.
Key benefits
 Immediate cover for both
 Assurance for both mother and child
 A lasting gift of love

4. LifeSecure
Enjoy lifelong coverage against disability
Ensure that customers’ savings are protected against the unforeseen.
If customers are disabled because of injury or illness, LifeSecure offers
them the reassurance of a monthly income, throughout their life.
These monthly payouts will help provide for daily expenses,
specialized care, rehabilitation and home tuition (for children unable to
attend school- the plan also covers children as young as one year old).
Key benefits
 Receive monthly payouts for life
 Receive up to six times the payout
 Pay no premium when receiving payouts

5. Pay Assure
It protects customers’ salary with a financial lifeline. For example,
their family depends on their salary. And customers have the bills to pay
every month. If a sudden illness or injury leaves customers unable to work,
customers will difficult to pay for everyday expenses and meet their regular
financial commitments.
Pay Assure is made for such situation and provides for customers
and for their family. If the illness or injury keeps customers away from work,
customers will receive a monthly income of up to 75% of their monthly

salary. This income protection plan helps customers focus on getting well,
rather than worrying about money.
Key Benefits
 Receive income until customers retire
 Get partial income if customers pay drops.
 Enjoy a rehabilitation benefit
o Pay no premiums when receiving benefit
o Choose when their benefits begins

6. Supreme MediCash
Customers receive guaranteed income even while customers are
hospitalized. Supreme MediCash pays a daily cash benefit for each day
spend in hospital. It can use the money to pay for alternative treatments,
supplement lost income or pay for anything.
Key Benefits
 Collect a daily hospital cash pacustomerst
 Receive a lump sum recovery payment
 Renew – even if customers have claimed before
o Stay covered even when customers are abroad.
o Enjoy renewal discount on premium

7. Supreme Health
It is a health insurance solution that covers customers’ hospitalization
expenses, all through life. And this protection continues even after
customers make a claim.
Key Benefits
 Get high reimbursements, lifelong
 Enjoy comprehensive coverage
 Be free of pre-admission hassles
o Enjoy greater protection as a women
o Be covered for psychiatric care, too

8. Total Shield
It fully covers against the costs of hospitalization. And add-on to
Supreme Health hospitalization plan, Total Shield completes all around
protection. It takes care of the deductible and co-insurance portions of
hospital bill, both of which are payment required by regulation to bear when
claiming reimbursement under Supreme Health plan.
Key Benefits
 Complement Supreme Health coverage
 Get post-hospital Traditional Chinese Medicine ( TCM ) treatment
cover
 Enjoy benefits as accompanying parent
o Receive cash incentive while in hospital
o Enjoy hospice care benefit
o Stretch hospital coverage worldwide

Personal accident protection

1. AccidentCare Plus II
AccidentCare Plus is tailored to meet individual needs. Offering yearround coverage against accident across the globe, this fully customizable
personal accident insurance plan lets you choose protection to suit both
customers’ needs as well as budget.
Key benefits
 Be reimbursed for medical expenses. Customers will be paid back for
accident related medical expenses including physiotherapy,
Traditional Chinese Medicine (TCM) and chiropractic treatments.
 Receive payout upon disability
If customers were unable to work because of accident, they will
receive a weekly cash benefit for up to 104 weeks.
 Get evacuation and repatriation cover
The plan covers customers for overseas evacuation expenses upon
accidental injury as well as repatriation upon accidental death.
 Get a daily hospitalization payout
Customers will a cash benefit if they are hospitalized because of an
accident.
 Get help with recovery
Reimbursement for mobility aids is covered- so customers can
concentrate on getting better.
 Get extra coverage as a woman
The plan offers more to women: an additional 20% on the
hospitalization benefits as well as the sum assured for accidental
death and permanent disablement.
 Enjoy full benefits as a motorcyclist

Good news for motorcycle riders- this accident plan offers customers
full benefits with just an additional 15% on the standard premium of
each occupational class.

2. Essential Protector Plus (comprehensive coverage
against accidents)
Accidents can happen anytime, anywhere and could mean huge bills
for treatment and recovery. Essential protector plus reimburses customers
for medical expenses incurred due to accidents, anywhere in the world.
And if the accident occurs while customers are overseas and they seek
treatment in that country- their medical expenses reimbursement limit will
be doubled.
Moreover, if they are hospitalized due to an accident, Dengue
Hemorrhagic Fever(DHF) or food poisoning, Essential Protector Plus also
offers a daily hospital income benefit which will help make up for loss of
income while they recover. Plus, the plan offers lump sum payouts for
permanent disablement or death from accidents.
Key benefits
 Be reimbursed for medical expenses
 Receive daily income when in hospital
 Enjoy easy, guaranteed sign-up

3. Golden Protector Plus
Customer can get cover against accidents in their older years. In
customers’ mature years, customers have more time to do the things
they’ve always wanted to do: take up a new hobby, go on their dream
holiday, or simply take it easy. However, this age is also a time when
they’re more vulnerable to accidents – which could mean injuries that take
longer to heal, and huge medical bills for treatment and recovery.

Golden Protector Plus is a personal accident plan that provides
essential coverage against accidental injuries – anytime, anywhere. The
plan reimburses customers for medical expenses resulting from accidents,
and also offers hospitalization benefits that help pay for alternative
treatments. And, if accidental death occurs, the plan also offers a lump sum
payout.
Key benefits
 Be reimbursed for customers’ expenses
 Receive hospitalization benefits
 Get payouts upon disability or death

4. Junior Protector Plus
Junior Protector Plus covers customers’ children against accidents,
anywhere in the world. Wherever learning and play may take their children,
give customers the reassurance of Junior Protector Plus. This
comprehensive accident insurance plan for children covers them –
worldwide – against accidents, as well as illnesses such as Hand, Foot and
Mouth Disease (HFMD), Dengue Haemorrhagic Fever (DHF) and food
poisoning.
Key benefits
 Be reimbursed for medical expenses
 Receive hospitalisation benefits
 Cover customers’ child against common injuries

5. PA Supreme
Customers enjoy 24-hour insurance coverage for them and their
family anywhere around the world. They want the family to enjoy life to the
full, but accidents never have good timing. Medical expenses can easily
send customers best-laid plans to a grinding halt. That’s why PA Supreme
provides 24-hour insurance coverage for customers and their family
anywhere around the world. So they are able to rest easy and enjoy what
life has to offer.
Key benefits
 Up to S$500,000 for death/long-term disablement S$500/week
allowance for temporary disablement
 Up to S$50,000 for emergency medical evacuation

6. Prestige PACare (coverage of up to S$3.5 million
against accidents)
A premium personal accident plan designed to provide the greatest
peace of mind, Prestige PACare offers the ultimate coverage of up to S$3.5
million for permanent disability or death due to an accident – this assurance
of high financial security lets customers focus on the more important things
in life. The plan also offers them optional reimbursement of medical
expenses of up to S$20,000 per accident, and round-the-clock emergency
assistance, worldwide.
Key benefits
 Be assured of up to S$3.5 million
 Be reimbursed for medical expenses Get 24-hour emergency help,
worldwide

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