Nursery School and Daycare
Content
BUSINESS PLAN FOR A DAY CARE AND NURSERY SCHOOL
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CHILDREN IN A DAY CARE CENTRE
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BUSINESS PLAN CONTENTS
1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business
2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals
3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding
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4. PRODUCTS AND SERVICES 4.1 Main services 4.1.1 Day care services for children from age 4 months 4.1.2 Baby classes 4.1.3 Nursery classes 4.1.4 Pre-Unit classes
4.2 Other services 4.2.1 Transport to and from school 4.2.2 Food and drinks 4.2.3 Birthday parties for children 4.2.4 Annual open and graduation day
5. OPERATING A SCHOOL 5.1 The School design 5.2 Equipments required, source and their costs 5.3 Furniture required, source and costs 5.4 Kitchen facilities 5.5 Transport facilities 5.6 Insurances 5.7 Licences
6. MARKETING ANALYSIS 6.1 Situational analysis 6.2 Market demographics
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6.3 Market needs 6.4 Market growth 6.5 Competition 6.5.1 Who are you competitors? 6.5.2 Competitors strengths 6.5.3 Competitors weaknesses 6.5.4 Capitalizing on their weaknesses
7. MARKET STRATEGIES AND IMPLEMENTATION 7.1 Pricing 7.2 Quality 7.3 Branding 7.4 Packaging 7.5 Advertising 7.6 Promotions 7.7 Sales and sales tactics 7.7.1 Direct sales 7.7.2 Whole sales 7.7.3 Telephone sales 7.7.4 Word of mouth 7.8 Distribution channels 7.9 Website marketing
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8. SWOT ANALYSIS 8.1 Strengths 8.2 Weaknesses 8.3 Opportunities 8.4 Threats
9. ORGANIZATION AND MANAGEMENT 9.1 Organization chart 9.2 Key personnel- qualifications, posts, duties and responsibilities 9.3 Other staff 9.4 Recruitment and training 9.5 Payroll summary 9.6 Incentive packages 9.7 Staff guidelines 9.7.1 Working hours 9.7.2 Benefits 9.7.3 Leave 9.7.4 Disciplinary procedures
10 POTENTIAL RISKS 10.1 Risk analysis 10.2 Risk management
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11 EXIT STRATEGIES 11.1 Closure of business 11.2 Sale of business 11.3 Sale of assets 11.4 Liquidation
12 FINANCIAL PLANS 12.1 12.2 12.3 12.4 Projected sales analysis Projected profit and loss for 3 years Projected cash-flow for 3 years The balance sheet
13 ATTACHED SCHEDULES 13.1 13.2 1.3.3 13.4 Financial reports Permits and licenses Maps and diagrams Key personnel profiles
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i
CHILDREN IN A DAY CARE CENTRE
ii
BUSINESS PLAN CONTENTS
1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business
2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals
3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding
iii
4. PRODUCTS AND SERVICES 4.1 Main services 4.1.1 Day care services for children from age 4 months 4.1.2 Baby classes 4.1.3 Nursery classes 4.1.4 Pre-Unit classes
4.2 Other services 4.2.1 Transport to and from school 4.2.2 Food and drinks 4.2.3 Birthday parties for children 4.2.4 Annual open and graduation day
5. OPERATING A SCHOOL 5.1 The School design 5.2 Equipments required, source and their costs 5.3 Furniture required, source and costs 5.4 Kitchen facilities 5.5 Transport facilities 5.6 Insurances 5.7 Licences
6. MARKETING ANALYSIS 6.1 Situational analysis 6.2 Market demographics
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6.3 Market needs 6.4 Market growth 6.5 Competition 6.5.1 Who are you competitors? 6.5.2 Competitors strengths 6.5.3 Competitors weaknesses 6.5.4 Capitalizing on their weaknesses
7. MARKET STRATEGIES AND IMPLEMENTATION 7.1 Pricing 7.2 Quality 7.3 Branding 7.4 Packaging 7.5 Advertising 7.6 Promotions 7.7 Sales and sales tactics 7.7.1 Direct sales 7.7.2 Whole sales 7.7.3 Telephone sales 7.7.4 Word of mouth 7.8 Distribution channels 7.9 Website marketing
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8. SWOT ANALYSIS 8.1 Strengths 8.2 Weaknesses 8.3 Opportunities 8.4 Threats
9. ORGANIZATION AND MANAGEMENT 9.1 Organization chart 9.2 Key personnel- qualifications, posts, duties and responsibilities 9.3 Other staff 9.4 Recruitment and training 9.5 Payroll summary 9.6 Incentive packages 9.7 Staff guidelines 9.7.1 Working hours 9.7.2 Benefits 9.7.3 Leave 9.7.4 Disciplinary procedures
10 POTENTIAL RISKS 10.1 Risk analysis 10.2 Risk management
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11 EXIT STRATEGIES 11.1 Closure of business 11.2 Sale of business 11.3 Sale of assets 11.4 Liquidation
12 FINANCIAL PLANS 12.1 12.2 12.3 12.4 Projected sales analysis Projected profit and loss for 3 years Projected cash-flow for 3 years The balance sheet
13 ATTACHED SCHEDULES 13.1 13.2 1.3.3 13.4 Financial reports Permits and licenses Maps and diagrams Key personnel profiles
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