OH! is a community centre, that
strives upon its enthusiastic,
inspiring and stimulating,
attitude towards the experience
of learning.
It is a place for everyone. A
place for people of all ages, and
even more so, all backgrounds.
Reaching out to appeal equally
to inadequate learners as it does
intellectual.
Wi l l Je f f rey
OUD603
Live Brief 2
1.
All the way through from its
architecture to its interior, its logo to
its way finding, the staff to its
resources, this experience will
emphasise and aid the excitement
of learning new things, and bridge
the gap between the 'haves' and
'have not’s'. By making an
experience that is interactive,
comfortable and engaging, the
Centre hopes to reach out to the
apathetic and shine a new light on
what is to offer.
Wi l l Je f f rey
OUD603
Live Brief 2
2.
Primary Adaptable Logotypes.
Wi l l Je f f rey
OUD603
Secondary Adaptable Logotypes.
Live Brief 3
3.
The adaptable ‘eye’ icon will
work over all media and
change with its surroundings.
Whenever the mark is used,
the eye will look a particular
way to create a point of focus,
making the overall aesthetic of
the brand more interactive and
visually engaging.
Wi l l Je f f rey
OUD603
Live Brief 3
4.
THE
THE
READ
ING
KNOW
LEDGE
WORK
SPACE
SPACE
Come and enjoy the bliss of our
relaxing sofa room, study space and
coffee shop. Let your mind explore.
You never know where it will take
you.
Our large collection of literature and
visual media, covering a spectrum of
accross-the-board subject matter,
accompanied by our purpose built IT
facilities, free for ALL to use. A portal
of knowledge.
Wi l l Je f f rey
THE
OUD603
SPACE
We offer spaces that can be booked
free of charge for group study and
subject sessions which you yourselves
can organise, as vaulenteer-led
learning groups will also run
throughout the year. No matter your
age or capabilities, we can help one
another to grow.
Live Brief 3
5.
Large scale murals, infographics,
wall illustrations and interior will
help to bring motivation,
positivity, comfort, inspiration
and exitement to the spaces, as
selected designers, illustrators
and the public will come together
to develop these.
Wi l l Je f f rey
OUD603
Live Brief 1
6.
Consistent way-finding will run throughout
the centre, using globally recognizable
symbols to illustrate our resources and areas
of the building.
Wi l l Je f f rey
OUD603
Live Brief 1
7.
Promotional material will work
to raise awareness of OH!, its
resources, and services.
Posters, flyers and leaflets
distrobuted throughout the city
will be visually engaging and
easily recognizable using the
brands purple colour scheme
and symbols.
Wi l l Je f f rey
OUD603
Live Brief 1
8.
OH!’s online presence will take
form as this alternative
logotype. The OH! website will
not only be a source of
information about the center,
its services and resources, but
will act as a forum for group
discussions, work advice and
feedback for users of the
centre.