Online Purchase Behaviour Questions

Published on July 2016 | Categories: Documents | Downloads: 54 | Comments: 0 | Views: 445
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Dear respondents, In an effort to understand the Online Purchase Behaviour amongst Malaysians, we the students of Business Statistics from the School of Business, Sunway University are conducting a survey to as certain the key indicators that influence online purchase intention. We therefore would like to seek your cooperation in filling up the following questionnaire which would help us to understand your internet shopping pattern and reasons for your continuing use of online shopping services.

PART A: Internet Behaviour
1. Where do you go online MOST of the time ONE only which is the most frequent)? At home / At work or At uni / WIFI places(eg cafes..) _______________________________________ 2. How long (in years) have you been using the internet? ____________yrs 3. What is the average number of hours spent online in a week? _________hrs 4. Rate from 1(very little) to 5 (very good), your perceived technology savvyness: ____________ 5. What are your main activities online? (Please rank the items below : 5 - most frequent, 4- frequent, 3 -not so frequent, 2 -seldom, 1 -never) Emails, Social Networking, e.g Facebook. Downloading material (music, videos..) Online Gaming Purchasing (services or products)-incl bill payment Research / Work ( ( ( ( ( ) ) ) ) ) /Mobile devices / Others (please specify)

Others (please specify without ranking):______________________________________________

6. What do you think is the most important factors that DISCOURAGES people to do online shopping in Malaysia? (Please rank the items below : 4 - most important , 3 - important, 2 - not so important, 1 - not important at all) Privacy of Information (eg credit card info) Inability to feel item /shop for ³real´ Inability to bargain Insecure delivery methods and quality of items Trustworthiness and accuracy of information provided / Language barrier ( ( ( ( ( ( ) ) ) ) ) )

Others (please specify without ranking):______________________________________________

PART B: Online Purchase Intention and Behaviour
1. What are your main reasons that encouraged you to start purchasing online? (You may choose more than 1 important factor) (tick µy¶) ( ( ( ( ( ( ( ( ( ( ( ( ( )Family¶s recommendation (word of mouth) )Privacy of items purchased )Online advertisements recommendations )Better internet services (better connectivity) )Unable to purchase item physically )More choices (easier comparisons) )Friend¶s recommendation (word of mouth) )Better deals (comparable prices) )Reviews from the website and blogs )No need to deal with human emotions )Social networking recommendation )Convenience of payment (process) )Other reasons (Please Specify)____________________________________

2. How many YEARS have you been using the Internet for online purchasing?________ years 3. How many number of purchases have you made within the last 1 YEAR? No: ______ 4. Referring to Question B3: How much of these purchases were : a. Recommended by friends: b. Recommended by family: c. Recommended by advertisements d. My own purchase intention No: ______________ No: ______________ No: ______________ No:_______________ RM: _________________ RM:__________________ RM: __________________ RM:___________________

5. What was the MOST prominent payment method you have used to pay for these purchases? Credit Card / Debit card / Online banking / Cash on delivery (Write your answer here)_____________________ Others (please specify):______________________________________________ / Pay pal/online payment service

6. What have you spent on mostly during your online purchases ( You may choose more than one).(Choose what you have spent) Indicate on your choice how much you spent online on these items on average over the last 1 YEAR.) Software (include phone apps) , Clothing , Books or magazines , Government services, Food and beverage, Tickets (concert, movies, etc.), Music, CDs, recordings , Banking Services (incl. insurance.) , Videos, DVDs, Online memberships, Gadgets and home electronics, Travel (airlines, car rentals, hotels) , RM________ RM________ RM________ RM________ RM________ RM________ RM________ RM________ RM________ RM________ RM________ RM________

Other items or services (Please Specify)RM_________

Part C

The following statements ask your thoughts about the last Internet purchase experience. Please think about the most prominent website that you purchased something from and TICK ( Y ) the level of agreeability that best matches each statement.
Ease of Use It is easy to get anywhere within the website I didn t get lost on the website There was a site map which indicated where everything was There was an option that allows you to find a page previously viewed within the website The website allows you to go back when you made a mistake Strongly Strongly Agree Neutral Disagree Disagree Agree

Privacy I trust the website administrators will not misuse my personal information Symbols and messages that signal the site is secure are present in the website The website does not give other sites or companies access to my information My credit card and personal details are not given away to other companies

Strongly Strongly Agree Agree Neutral Disagree Disagree

Design The website is visually pleasing The website design is innovative I am able to see the graphics clearly on this website The website does not have fine print which are difficult to read I don t have to scroll from side to side while adequately viewing the website

Strongly Agree Agree

Neutral

Strongly Disagree Disagree

Information accuracy The website advertised items or services that are currently available The website provided the accurate price of each service or item (shipping cost excluded) The website provided accurate information about when orders will be delivered and received The information provided on the website is free from bias

Strongly Agree Agree

Neutral

Strongly Disagree Disagree

Functionality There is very little waiting time between my actions and the websites response The website does not crash There are numerous payment options The website loads quickly and run correctly The website provides confirmation of items ordered

Strongly Agree Agree

Neutral

Strongly Disagree Disagree

Order accuracy and timeliness My orders arrive in perfect condition and undamaged I get what I ordered ( in correct quantity) There is an option for rush orders I get my items on time The billing on my orders are accurate

Strongly Agree Agree

Neutral

Strongly Disagree Disagree

Interactivity and Procedures There are avenues for complaints Compensation policy is provided with no extra charge There are contingency recommendations if order goes wrong There is a help line to call in case online procedures are difficult to understand The billing on my orders are accurate

Strongly Agree Agree

Strongly Neutral Disagree Disagree

Overall Satisfaction I am happy purchasing online as compared to retail shopping I am pleased with the overall quality of service I get while purchasing online I will continue to buy products or services online in the future I will recommend the online purchasing to my friends and family I intend to make online purchasing a habitual lifestyle

Strongly Agree Agree

Strongly Neutral Disagree Disagree

PART D: Demographic Profile (please tick or fill in ALL the appropriate information) Please tick (y).
1. Gender: _______ Male _________ Female 2. Race: _______Malay ______Chinese ______Indian_______Others 3. Age (in years): _________________ 4. Average Monthly Household Income: RM ____________(including parents earnings, if you are a student) 5. How many credit cards/debit cards do you own: ______________ 6. Marital Status: _________Single __________Married_________Divorced/Widowed 7. Highest Level of Education: _________No schooling ___________Primary ____________Secondary _________University/College Education _________Masters/Phd 8. Nationality: ________Malaysian (state if you are local _______ non local ________) ________Non Malaysian (please specify):________________ 9. Occupation: What is your present occupation? _________________________ -Professional -Managerial -Executive -Clerical -Operator -Labourer -Retired -Homemaker -Student -Unemployed -Business Owner -Other (please specify) ____________________________

Thank you very much for your participation in this survey. Your answers are much appreciated and will be used for academic purposes. Your contribution to this study will be acknowledged in the academic output result of this study. =) Thank you for your kindness cooperation.^^

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