M. Phil. / Ph.D. Management From October 2011 batch onwards BHARATHIAR UNIVERSITY : COIMBATORE M.Phil / Ph.D. – Management – Pat I
Pa!e – I : Re"ea#h Meth$%$l$g& Unit: I Introduction to Business Research: Research – Meaning – Scope and Significance – Characteristics of Good Research- Types of Research – Research Process – Research Design: Featur Fea tures es of good design design – Scient Scientifi ificc ethod ethod –Ident –Identify ifying ing Resear Research ch Pro!"e Pro!"e – Concept Concepts# s# Constructs# $aria!"es# $aria!"es# Proposition# and Theoretica" frae%or&'
(ypothesi esis: s: Meaning Meaning – Source Sourcess – Types Types – Ro"e of (ypothes (ypothesis is foru" foru"ati ations ons Unit: II (ypoth Unit: )ua"itati*e Research – Process – )ua"itati*e Research Methodo"ogies – )uantitati*e Research Measureent – Meaning – +eed -,rrors in Measureent – Test of Sound Measureent –Sca"ing Techniues Techniues – Meaning –Construction techniues' Unit: III Sap"ing design – Meaning – Concepts – Steps in Sap"ing – Criteria for Good Sap"e Design – Types of Sap"e Designs – Pro!a!i"ity and +on-Pro!a!i"ity Sap"es – Sap"e Si.e Deterination – Data co""ection: Types of Data – Sources – Too"s for Data Co""ection – Constructing )uestionnaire – Re"ia!i"ity and $a"idity a"idity – Pi"ot Study – Data PreProcessing: Coding and ,diting Data ana"ysis : ,/p"oratory# Descripti*e and Inferentia" 0na"yses' Unit: Un it: IV Test Test of Signif Significa icance: nce: 0ssu 0ssupti ptions ons a!out a!out Parae Paraetri tricc and +on-Pa +on-Para raetr etric ic Tes ests ts''
Paraetric - t test# testrre"ation and 1 test +on Paraetric Test – (o% to se"ect a test - 2 Test# 3rus&a" 4a""is# 4aTest ""is# Sign test-F Corre"ation Co and-Regression ana"yses' Unit: V Mu"ti*ariate 0na"ysis – Factor ana"ysis# C"uster ana"ysis# MDS# Discriinate 0na"ysis 5+ 5+6 6 Pr Pro!" o!"e es7 s7## SPSS SPSS and its its 0pp pp"i "icat catio ions ns'' Inte Interp rpre reta tati tion on - Mean Meanin ing g - Tech chni niue uess of Interpretation - Report 4riting:- Significance - Steps in Report 4riting – Types of Reports8ayout of Report - ,/ecuti*e ,/ecuti*e Suary - Precautions Precautions for 4riting 4riting Report Report - +ors +ors for using Ta!"es# Ta!"es# Charts 0nd Diagras 0ppendi/:- +ors for using Inde/ and Bi!"iography' Re'een#e": 9' Dona"d R' Cooper and Pae"a S' Schind"er# Business Research Methods;# Tata McGra% (i""# <th,dition# =>>?' =' 4i""ia G' 1igund# Business Research Methods;# Cengage 8earning India P*t 8td#
=>>@' A' +aresh +aresh 3 Ma"hotra# Mar&eting Research: 0n 0n 0pp"ied 6r 6rientation;# ientation;# Pearson ,ducation; th ,dition# =>> ' Rao 3'$'Research 3'$'Research Methods for Manageent Manage ent and Coerce;# Ster"ing Pu!"ishers# 9<<A' ' 2a Se&aran# Research Methods for Business;# 4i"ey India Pu!"ications# ,dition - =>><' @' 4i"&ins 4i"&inson on Bhadar&ar Methodo"ogy and Techniues Techniues of Socia" Research;# (ia"aya Pu!"isher# Students ,dition' ?' 0nderson et a"'# 0ssignent and Thesis %riting;# 4i"ey Pu!"ications# ,dition=>>
BHARATHIAR UNIVERSITY : COIMBATORE M.Phil / Ph.D. – Management – Pat I Pa!e – II : C$ntem!$a& Management Pa#ti#e" Unit I: Inn$(ati(e Management '$ T)*)lent Time – H)man A"!e#t" $' Management 2nderstand dynaics of peop"e !eha*ior in organi.ation – 0ttitudes# Perception# Persona"ity# stress# stre ss# Interperso Interpersona" na" re"ations# re"ations# Managing interperson interpersona" a" conf"ict# conf"ict# Managing Managing and de*e"oping de*e"oping a creati*e organi.ation# Manageent in Sa"" !usiness and +onprofit 6rgani.ations# Manageent and +e% %or& p"ace'
,/terna" and custoer ana"ysis# Copetitor ana"ysis# Unit II: Stategi# Ma+et Management Manageme nt Mar&et ana"ysis# ,n*ironenta" ana"ysis and a nd dea"ing %ith strategic uncertainty# Interna" ana"ysis# 0chie*eent of sustaina!"e copetiti*e ad*antage# a"ternati*e strategies for !usiness success' Unit II Unit III: I: Manage Manageme ment nt ,)n# ,)n#ti$ ti$n" n" an% Te#h #hnini-)e )e"" Str Strateg ategic ic P"anni P"anning ng and Goa" setti setting# ng# Strate Str ategy gy foru" foru"ati ation on and ip"e ip"eent entati ation# on# Design Design adapti adapti*e *e organi. organi.ati ations ons## (u (uan an resour resource ce anage an ageent ent## 8eaders 8eadership hip## Moti*at Moti*ation ion## Decisio Decision n Ma&ing Ma&ing## Man Manage ageent ent and ua"ity ua"ity contro" contro"## operations and *a"ue chain anageent' Unit IV: Inn$(ati$n an% Te#hn$l$g& Management Copetiti*e ad*antages through ne% techno" tec hno"ogi ogies# es# Techno" echno"ogic ogica" a" Forecas Forecastin ting# g# Tec echno" hno"ogy ogy st strat rategy egy## Tec echno hno"ogy "ogy diffus diffusion ion and a! a!so sorp rpti tion# on# (uan (uan 0sp spec ects ts in Tech chno" no"ogy ogy Mana Manage geent ent## Soc Socia ia"" Is Issu sues es in Tech chno" no"ogy ogy Manageent' Unit V: Emeging Ten%" in B)"ine"" En(i$nment ,RP# Si/ Siga# Mind aps for !usiness# Business Process Re-engineering 5BPR7# Business Process 6utsourcing 5BP67# Corporate Socia" Responsi!i"ity 5CSR7# Tota" )ua"ity Manageent 5T)M7# ,conoic ,n*ironent of Business# Po"itica" and 8ega" ,n*ironent of Business# Internationa" and Techno"ogica" Techno"ogica" ,n*ironent# B$$+" Re#$mmen%e%: 9' Da*id 0' 4hetten# 3i S' Caeron 5=>>7# De*e"oping Manageent S&i""s# Printice (a"" of India Pri*ate 8iited' =' Da*id 0' 0a&er# 0a&er# Stratagic Mar&et Manageent# Eohn 4i"ey 4i"ey and Sons# So ns# Inc' A' (aro" (aro"d d 3oont. 5=>>7# Princip"es Princip"es 6f Manageent# Manageent# Tata Tata Mcgra% Mcgra% (i"" ,ducation Pri*ate 8iited ' Ro!!ins# Stephen P# and Cou"ter Mary' 5=>>?7 Manageent# < th ,dition# Prentice (a""
' Schi""ing 5=>>7# Strategic Manageent of Techno"ogica" Techno"ogica" Inno*ation# Tata Mcgra% (i"" ,ducation Pri*ate 8iited' @' Tudor Ric&ards# Creati*ity 0nd The Manageent 6f Change 5Manchester Business 0nd Manageent Series7# 4i"ey-!"ac&%e"" 4i"ey-!"ac&%e"" ?' Guide To Managing Creati*ity 0nd Inno*ation# (ar*ard Business Schoo" Press ' Managi Managing ng for Creati*ity# Creati*ity# Richard F"orida F"orida 5(BR reprint R>>?87 (o% to 3i"" Creati*ity# Creati*ity# Teresa Teresa 0a!i"e 5(BR reprint <>97 <' +arayanan $' 3 5=>>97# Managing Techno"ogy Techno"ogy and Inno*ation for Copetiti*e 0d*antage# Pearson Pu!"isher' 9>' Peter S' Pande# Ro!ert P' +euan# +euan# Ro"an R' Ca*angh Ca*angh 5=>>A7# 5=>>A7# The Si/ Siga 4ay – Tea fie"d !oo& – 0n ip"eentation guide for process ipro*eent teas# Tata McGra% (i"" Pu!"ishing Copany 8iited' 99' Richard 8' Daft 5=>><7# Princip"es 6f Manageent#9st edition# Cengage 8earning Thopson 9=' 1a!air (' Shai&h 5=>><7# ,RP – The future of !usiness 0utoation# 0t"antic Pu!"ishers and distri!utors' 9A' Francis Cheruni"a# Business ,n*ironent# (ia"aya Pu!"ishing (ouse# +e% De"hi# =>>A
BHARATHIAR UNIVERSITY : COIMBATORE M.Phil / Ph.D. – Management – Pat I Pa!e – III . Intenati$nal B)"ine""
UNIT I: 4T6 and Internationa" trade and In*estent - Po"itica" Po"itica" Institutions and Constitution in India - State Inter*ention in Indian Business' UNIT II: ,conoic ,n*ironent in India - Industria" Po"icy Po"icy - Foreign ,/change Manageent 0ct - Copanies 0ct - Sa"" Sca"e ,nterprises -Ban&s and Stoc& ,/changes - Monetary and
Fisca" Po"icy in India -0gricu"ture - Price and distri!ution contro" - Deregu"ation and Refors in India' Cu"tura" ,n*ironent ,n*ironent in India - Corporate Corporate Go*ernance Go*ernance and ,thics - Indian UNIT III: Socio Cu"tura" ,conoy since Independence - ,*o"ution of ,conoic Po"icies in India' Difference in Cu"ture Cu"ture !et%een Countries Countries and Ipact Ipact on Internationa" Internationa" Business Business UNIT IV: Difference Regiona" ,conoic Integration - Foreign ,/change Mar&et and Internationa" Monetary Syste' ,/portss and Iports Iports - G"o!a" G"o!a" Product Production ion## 6utsou 6utsourci rcing ng and 8ogist 8ogistics ics - G"o!a" G"o!a" UNIT V: ,/port Mar&eting and Research and De*e"opent - G"o!a" (uan Resource Manageent - Financia" Manageent in Internationa" Business' RE,ERE RE, ERENCE NCES: S: 9' 3'0s 3'0s%athapp %athappa# a# ,ssentia" ,ssentia"ss of Business Business ,n*ironent ,n*ironent## (ia"aya (ia"aya Pu!"ishing (ouse P*t'8td =' Char"es 4'8'(i"" and 0run 3uar Eain# Internationa" Business - Copeting in the G"o!a" Mar&et p"ace# Tata McGra% (i"" ,ducation Pri*ate "iited# +e% De"hi' A' 0arthya Sen# Eean Drea.e - Indian ,conoic De*e"opent and Socia" 6pportunity# 6/ford 2ni*ersity Press# +e% De"hi' ' Rudder Dutt and 3'P'M 3'P'M Sundara -- Indian econoy#S' Chand# +e% De"hi' De "hi' ' Buyers# T'E 5ed7 Indian ,conoy: Maor de!ates since Independence - 6/ford 2ni*ersity Press - +e% De"hi' @' Isher Eudge 0h"u%a"ia and I'M'D'8itt"e 5eds7 - Indias ,conoic Refors and De*e"opent - 6/ford uni*ersity Press' +e% De"hi'