phd
Content
1. A study of strategic leadership practises of selected business organization of South Rajasthan. 2. Audit Practices in Co-operative sector of Rajasthan. 3. Marketing of commercial banks deposits in Rajasthan. 4. An empirical study of strategic issues in cement marketing with reference to selected cement companies. 5. Performance potential of individuals in organization and environmental impediments – A case study of RSMML. 6. Financial aspects of operational efficiency: A study of cosmetic industry in India. 7. Some aspects of personnel management in zawarmines Udaipur Rajasthan. 8. Performance appraisal of Rajasthan Financial Corporation. 9. Comparative analysis of job Satisfaction among employees in commercial and cooperative banks in Rajasthan. 10. Recruitment, selection and promotion policies and practices of LIC: A case study of Udaipur division. 11. Land development banking and agricultural development in Rajasthan. 12. Dynamic of levels and growth of agricultural production in Rajasthan. 13. Technology exports from Indian Industries. 14. State Financing of Industries in Rajasthan. 15. Corporate strategies in the post reform period. 16. Human Resource planning in public sector organization: A study of HZL. 17. Compatibility of consumer behaviour and promotion mix: A study of electronics Goods. 18. Self, growth and development and intervening variables for employees in public and private sector. 19. International marketing problem of Indian goods: A case study of engineer goods (1980-1996). 20. Management of dairy industry in Rajasthan. 21. Profitability of commercial banks in India. 22. Financial decision making in corporate bodies. 23. A study of Child Labourers in unorganized sector of raj. 24. Management of working capital in cotton textile industry in Rajasthan. 25. Economic impact of farm forestry programme implemented by IFFDS in Udaipur division of Rajasthan. 26. Human Development endeavors of corporate sector: An intersectoral and inter and intra industry sample study. 27. Marketing of APPLE & WALNUT in Ajmer and jaipur markets of Raj. 28. Problems and prospects of MARBEL INDUSTRY. 29. Human Resource Management in Hotel industry in Rajasthan. 30. Responsibility of employers towards workman in the cotton textile industry In Rajasthan: A critical review in relation to the social responsibility functions of management. 31. Quality evaluation of selected powered spices sold in the market of Udaipur city. 32. Indian granite industry and global marketing.
33. Buying decision and household consumer durables – A study of buying decisions of consumers of major common electrical and electronic household durables. 34. Role of regional rural banks in rural development. 35. A study of living and working conditions of the workers employed in the hotel and restaurant industry at Udaipur. 36. A critical study of cultural tourism and management practices. 37. Consumer satisfaction in non star hotels at Udaipur. 38. Comparative analysis of personnel management in banks. 39. Indian banks in the insurance business and evaluation of competitive strength. 40. Banking development since 1969 – A comparative study of commercial banks in India and Kenya. 41. Marketing of Pulses in Rajasthan. 42. Prescribing priorities of Medical practitioners and pharma industry. 43. Brand selection and brand loyalty of consumers in purchase of Detergents. 44. Human resource management and human resource development in marble industry Udaipur.
1. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers 2. How globalization may influence the standardization of international marketing strategies. 3. How country-based environmental diversity influences the development of a global marketing strategy and process. 4. The roles and challenges of global market research (qualitative and quantitative, and the Internet as a tool in this research task) for developing effective global marketing strategies. 5. The role of the Internet in assisting global firms in the development of a global distribution and market entry strategy. 6. Brands and branding. 7. Challenges of enterprise wide CRM in Retail. 8. A comparative study on personal banking services of SBI & ICICI.
9. A study of Marketing Strategy of selected Banks at Udaipur. 10. A study of Banking System at Udaipur Rajasthan. 11. Customer Relationship Management in SBI Bank at Udaipur Rajasthan 12. Promotion Strategies followed in Retail Sector. 13. Study on Consumer behavior with special reference to preference of Brands in Cellular Phones. 14. Marketing strategy adopted for selling different mobile companies. 15. A study of Institutional Markets.
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Impact of customer relationship management in retail industry"
The study of customer perceptions towards ayurvedic health spas"
A study on factors influencing adaptability & usability of consumer Electronics" An analysis of possible strategies for successful internet based customer services"
Impact of promotional activities on consumer’s behaviour at retail outlets"
Present and future potential of users generated content and its role in on-line advertising"
Retail outlet mapping of retail stores and shopping malls Impact of buying factors on the sales of chemical goods" Analysis of the effectiveness of branding on luxury products A study of implementation & effectiveness of competence management A study on changing importance of various media vehicles of advertising" Study of factors which influence the location of retail outlet" A study of buyer behavior towards after-sales-service of electronic products” Effect of big box retail chains on small business"
An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels Study of consumer behaviour related to different bathing soap brands The factors affecting and enhancing the brand equity of multinational corporations in India Study on consumer behavior with special reference to preference of brands in cellular phones" A study of attributes in accepting specialty pharmaceutical products among medical practitioners Effects of negative word of mouth communication on brand equity“ A study on motivational significance of various reward and recognition programs" A study on the impact of loyalty programs on consumer purchase behavior and loyalty"
Marketing strategy adopted for selling different mobile Market potential for turnkey conferencing
Market feasibility Effective retail distribution in insurance Dealership network & effectiveness of distribution system Customer satisfaction electronic products Customer behavior Customer awareness Customer preference towards promotional activities Brand image Comparative study on brand loyalty Brand awareness Channel recruitment & development Brand preference Customer expectations Distribution channel Developing marketing strategies Distribution & promotional strategies Effectiveness of rural distribution Global scenario & market potential Import consolidation Logistics operation Management automation Marketing mix Global supply chain mgt & logistics Customer satisfaction survey Consumer perception survey Service quality study Service blueprinting Service process mapping – back stage, on-stage Improving service quality using service blueprinting
Competition analysis Service standards Study on effectiveness of employee’s role in service delivery Effectiveness of channels (distributors/ dsas) in service delivery Effectiveness of channels (on-line/ internet) in service delivery Customer data analysis Study of institutional markets Effectiveness of promotion schemes Measurement of brand awareness and brand perception Customer loyalty study Study of purchase influencing factors Customer profiling Advertising effectiveness study Customer satisfaction survey Consumer perception survey Service quality study Service blueprinting Service process mapping – back stage, on-stage Improving service quality using service blueprinting Competition analysis Service standards Study on effectiveness of employee’s role in service delivery Effectiveness of channels (distributors/ dsas) in service delivery Effectiveness of channels (on-line/ internet) in service delivery Customer data analysis Study of institutional markets Effectiveness of promotion schemes Measurement of brand awareness and brand perception Customer loyalty study
Study of purchase influencing factors Customer profiling Advertising effectiveness study Strategies for marketing agro products Telemarketing advantages & disadvantages Customer data analysis Study of institutional markets Effectiveness of channels ( online/ internet ) in service delivery
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
marketing fundamentals consumer customer marketing mix sustainable competitive advantage core competency experience curve effects marketing myopia market segment target market business model value value chain value migration market share economies of scope end-user product management product product differentiation product life cycle management diffussion new product development research and development conjoint analysis Quality Function Deployment list of product failures planned obsolescence Crossing the Chasm technology lifecycle product line whole product product portfolio B.C.G. Analysis G.E. Multi Factoral analysis contribution margin analysis cannibalization product bundling problems with portfolio models positioning perceptual mapping factor analysis multi dimensional scaling
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
discriminant analysis preference regression brand management brand brand equity private brand corporate branding family branding individual branding List of most frequently mentioned brands in the Billboard Top 20 corporate identity trademark generalized trademark pricing price price points psychological pricing pricing objectives discounts and allowances penetration pricing price wars variable pricing and real-time pricing pricing for profit maximization price discrimination price skimming two part tariff price elasticity of demand geographical pricing and price zoning cost-plus pricing markup cost-plus pricing with elasticity considerations break even analysis rate of return pricing competitor indexing joint product pricing transfer pricing barter marketing management marketing plan strategic planning implementation and control promotion sales promotion
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
advertising mind share mass media television commercial advertising slogan list of advertising slogans product placement personal selling sales techniques sales force management sales force management system publicity viral marketing undercover marketing public relations e-marketing personalized marketing permission marketing E-commerce Business to Business Electronic Commerce (B2B) Business to Consumer Electronic Commerce (B2C) Online auction business model (C2C) Website promotion Search Engine Optimization bricks and clicks business model disintermediation The dot com boom customer relationship management(CRM)systems web banner spamming multimedia distribution retail shopping mall department store list of department stores supermarket list of supermarkets franchising wholesaler supply chain supply chain management logistics
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
logistic engineering shrinkage drop shipping direct marketing database marketing telemarketing Multi-level marketing Direct Marketing Association marketing strategies growth strategies horizontal integration vertical integration innovation strategies aggressiveness strategies P.I.M.'s study strategies for mature and declining markets market dominance strategies Porter generic strategies mass customization marketing warfare strategies offensive marketing warfare strategies defensive marketing warfare strategies flanking marketing warfare strategies guerrilla marketing warfare strategies guerrilla marketing consumer behaviour demographics lifestyle buyer decision processes evolution of marketing production orientation sales orientation marketing orientation personal marketing orientation marketing research qualitative marketing research focus group quantitative marketing research survey techniques questionnaire construction scales sampling simple random sampling
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
systematic sampling stratified sampling cluster sampling multistage sampling nonprobability sampling experimental techniques observational techniques industry or market research environmental scanning SWOT Analysis competitor analysis ecological model of competition Porter 5 forces analysis data analysis techniques used in marketing research intent scale translation preference-rank translation conjoint analysis factor analysis multi dimensional scaling discriminant analysis cluster analysis preference regression services marketing service quality gaps analysis complaints handling experience economy service sector service mark criticisms of marketing
33. Buying decision and household consumer durables – A study of buying decisions of consumers of major common electrical and electronic household durables. 34. Role of regional rural banks in rural development. 35. A study of living and working conditions of the workers employed in the hotel and restaurant industry at Udaipur. 36. A critical study of cultural tourism and management practices. 37. Consumer satisfaction in non star hotels at Udaipur. 38. Comparative analysis of personnel management in banks. 39. Indian banks in the insurance business and evaluation of competitive strength. 40. Banking development since 1969 – A comparative study of commercial banks in India and Kenya. 41. Marketing of Pulses in Rajasthan. 42. Prescribing priorities of Medical practitioners and pharma industry. 43. Brand selection and brand loyalty of consumers in purchase of Detergents. 44. Human resource management and human resource development in marble industry Udaipur.
1. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers 2. How globalization may influence the standardization of international marketing strategies. 3. How country-based environmental diversity influences the development of a global marketing strategy and process. 4. The roles and challenges of global market research (qualitative and quantitative, and the Internet as a tool in this research task) for developing effective global marketing strategies. 5. The role of the Internet in assisting global firms in the development of a global distribution and market entry strategy. 6. Brands and branding. 7. Challenges of enterprise wide CRM in Retail. 8. A comparative study on personal banking services of SBI & ICICI.
9. A study of Marketing Strategy of selected Banks at Udaipur. 10. A study of Banking System at Udaipur Rajasthan. 11. Customer Relationship Management in SBI Bank at Udaipur Rajasthan 12. Promotion Strategies followed in Retail Sector. 13. Study on Consumer behavior with special reference to preference of Brands in Cellular Phones. 14. Marketing strategy adopted for selling different mobile companies. 15. A study of Institutional Markets.
•
Impact of customer relationship management in retail industry"
The study of customer perceptions towards ayurvedic health spas"
A study on factors influencing adaptability & usability of consumer Electronics" An analysis of possible strategies for successful internet based customer services"
Impact of promotional activities on consumer’s behaviour at retail outlets"
Present and future potential of users generated content and its role in on-line advertising"
Retail outlet mapping of retail stores and shopping malls Impact of buying factors on the sales of chemical goods" Analysis of the effectiveness of branding on luxury products A study of implementation & effectiveness of competence management A study on changing importance of various media vehicles of advertising" Study of factors which influence the location of retail outlet" A study of buyer behavior towards after-sales-service of electronic products” Effect of big box retail chains on small business"
An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels Study of consumer behaviour related to different bathing soap brands The factors affecting and enhancing the brand equity of multinational corporations in India Study on consumer behavior with special reference to preference of brands in cellular phones" A study of attributes in accepting specialty pharmaceutical products among medical practitioners Effects of negative word of mouth communication on brand equity“ A study on motivational significance of various reward and recognition programs" A study on the impact of loyalty programs on consumer purchase behavior and loyalty"
Marketing strategy adopted for selling different mobile Market potential for turnkey conferencing
Market feasibility Effective retail distribution in insurance Dealership network & effectiveness of distribution system Customer satisfaction electronic products Customer behavior Customer awareness Customer preference towards promotional activities Brand image Comparative study on brand loyalty Brand awareness Channel recruitment & development Brand preference Customer expectations Distribution channel Developing marketing strategies Distribution & promotional strategies Effectiveness of rural distribution Global scenario & market potential Import consolidation Logistics operation Management automation Marketing mix Global supply chain mgt & logistics Customer satisfaction survey Consumer perception survey Service quality study Service blueprinting Service process mapping – back stage, on-stage Improving service quality using service blueprinting
Competition analysis Service standards Study on effectiveness of employee’s role in service delivery Effectiveness of channels (distributors/ dsas) in service delivery Effectiveness of channels (on-line/ internet) in service delivery Customer data analysis Study of institutional markets Effectiveness of promotion schemes Measurement of brand awareness and brand perception Customer loyalty study Study of purchase influencing factors Customer profiling Advertising effectiveness study Customer satisfaction survey Consumer perception survey Service quality study Service blueprinting Service process mapping – back stage, on-stage Improving service quality using service blueprinting Competition analysis Service standards Study on effectiveness of employee’s role in service delivery Effectiveness of channels (distributors/ dsas) in service delivery Effectiveness of channels (on-line/ internet) in service delivery Customer data analysis Study of institutional markets Effectiveness of promotion schemes Measurement of brand awareness and brand perception Customer loyalty study
Study of purchase influencing factors Customer profiling Advertising effectiveness study Strategies for marketing agro products Telemarketing advantages & disadvantages Customer data analysis Study of institutional markets Effectiveness of channels ( online/ internet ) in service delivery
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
marketing fundamentals consumer customer marketing mix sustainable competitive advantage core competency experience curve effects marketing myopia market segment target market business model value value chain value migration market share economies of scope end-user product management product product differentiation product life cycle management diffussion new product development research and development conjoint analysis Quality Function Deployment list of product failures planned obsolescence Crossing the Chasm technology lifecycle product line whole product product portfolio B.C.G. Analysis G.E. Multi Factoral analysis contribution margin analysis cannibalization product bundling problems with portfolio models positioning perceptual mapping factor analysis multi dimensional scaling
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
discriminant analysis preference regression brand management brand brand equity private brand corporate branding family branding individual branding List of most frequently mentioned brands in the Billboard Top 20 corporate identity trademark generalized trademark pricing price price points psychological pricing pricing objectives discounts and allowances penetration pricing price wars variable pricing and real-time pricing pricing for profit maximization price discrimination price skimming two part tariff price elasticity of demand geographical pricing and price zoning cost-plus pricing markup cost-plus pricing with elasticity considerations break even analysis rate of return pricing competitor indexing joint product pricing transfer pricing barter marketing management marketing plan strategic planning implementation and control promotion sales promotion
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
advertising mind share mass media television commercial advertising slogan list of advertising slogans product placement personal selling sales techniques sales force management sales force management system publicity viral marketing undercover marketing public relations e-marketing personalized marketing permission marketing E-commerce Business to Business Electronic Commerce (B2B) Business to Consumer Electronic Commerce (B2C) Online auction business model (C2C) Website promotion Search Engine Optimization bricks and clicks business model disintermediation The dot com boom customer relationship management(CRM)systems web banner spamming multimedia distribution retail shopping mall department store list of department stores supermarket list of supermarkets franchising wholesaler supply chain supply chain management logistics
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
logistic engineering shrinkage drop shipping direct marketing database marketing telemarketing Multi-level marketing Direct Marketing Association marketing strategies growth strategies horizontal integration vertical integration innovation strategies aggressiveness strategies P.I.M.'s study strategies for mature and declining markets market dominance strategies Porter generic strategies mass customization marketing warfare strategies offensive marketing warfare strategies defensive marketing warfare strategies flanking marketing warfare strategies guerrilla marketing warfare strategies guerrilla marketing consumer behaviour demographics lifestyle buyer decision processes evolution of marketing production orientation sales orientation marketing orientation personal marketing orientation marketing research qualitative marketing research focus group quantitative marketing research survey techniques questionnaire construction scales sampling simple random sampling
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
systematic sampling stratified sampling cluster sampling multistage sampling nonprobability sampling experimental techniques observational techniques industry or market research environmental scanning SWOT Analysis competitor analysis ecological model of competition Porter 5 forces analysis data analysis techniques used in marketing research intent scale translation preference-rank translation conjoint analysis factor analysis multi dimensional scaling discriminant analysis cluster analysis preference regression services marketing service quality gaps analysis complaints handling experience economy service sector service mark criticisms of marketing
