NOTES ON PHILOSOPHER’s 1. ARIS ARISTO TOTL TLE E Aristotle was born circa 384 B.. in Sta!ira" #reece. In 335, Aristotle $o%n&e& 'is own sc'ool" t'e L(ce%)" in At'ens" w'ere 'e s*ent )ost o$ t'e rest o$ 'is li$e st%&(in!" teac'in! an& writin!. •
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Aristotle &ie& in 3++ B.." a$ter At'ens an& ,e& Accor&in! to Aristotle" one 'as'etole$t t'ino$ onesel$ astoa 'alcis. )e)ber o$ t'e lar lar!er !er co) co))%n )%nit( it("" t'e nei nei!'b !'bo%r o%r'oo 'oo&" &" t'e cit cit( ( an& co% co%ntr ntr( ( s'o%l& strie to e/cel" to brin! o%t w'at is best in %s an& o%r s'are& enter*rise. Aris Ar isto totl tle e wa wass t'e t'e )ost )ost *rac *racti tica call an an& & b% b%si sine ness ss0o 0ori rien ente te& & o$ all all *'iloso*'ers w'o as-e& et'ical %estions Aristotle concl%&es t'at t'e role o$ t'e lea&er is to create t'e enir en iron) on)ent ent in w'i w'ic' c' all )e)ber )e)berss o$ an or or!an !ani2a i2atio tion n 'a 'ae e t'e o**ort%nit( to reali2e t'eir own *otential. He sa(s t'at t'e et'ical role o$ t'e lea&er is not to en'ance 'is or 'er own *ower b%t to create t'e con&itions %n&er w'ic' $ollowers can ient ac'iee t'eir*'ilos *otential. Anc Ancien t #r #reeee*'i loso*' o*'er er Ari Aristo stotle tle"" to! to!et' et'er er wit wit' ' Soc Socrat rates es an& Plato" lai& )%c' o$ t'e !ro%n&wor- $or western *'iloso*'(. %rin! 'is ti)e at t'e L(ce%)" Aristotle wrote e/tensiel( on a wi&e ran!e o$ s%bects5 *olitics" )eta*'(sics" et'ics" lo!ic an& science %n&erstan&in! o$ or!ani2ations" o$ )otiation Aristotle 'el*s %s" b( sa(in! b%siness *eo*le s'o%l& %n&erstan& '%)an nat%re" so we ca can n se see e 'o 'ow w to b%il b%il& & 'i!' 'i!'er er lee leels ls o$ e/ce cell llen ence ce on a $o%n&ation o$ 'a**iness an& satis$action" so *eo*le $eel !oo& abo%t w'at t'e(6re &oin! in t'e lon! r%n an&" t'ereb(" can s%stain t'e -in& o$ e/cellence b%sinesses 'o*e to ac'iee.
+. r Pa%l Herse( 7born 0an%ar( +9" 1:31 a!e 8+" &ie& 0ece)ber 18" +;1+ < " a *ro$essor an& a%t'or o$ =T'e Sit%ational Lea&er"= an& >en Blanc'ar& 7born 7born 0?a( 9" 1:3: a!e @4< " a%t'or o$ t'e best sellin! =One0?in%te ?ana!er"= a)on! ot'ers. T'e t'eor( states t'at instea& o$ %sin! %st one st(le" s%ccess$%l s%ccess$%l lea&ers s'o%l& c'an!e t'eir lea&ers'i* st(les base& on t'e )at%rit( o$ t'e *eo*le t'e(6re lea&in! an& t'e &etails o$ t'e tas-. sin! t'is t'eor(" lea&ers s'o%l& be able to *lace )ore or less e)*'asis on t'e tas-" an& )ore or less e)*'asis on t'e relations'i*s wit' t'e *eo*le t'e(6re lea&in!" &e*en&in! on w'at6s nee&e& to !et t'e ob &one s%ccess$%ll(
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?ana!e)ent e/*erts Pa%l Herse( an& >en Blanc'ar& ar!%e t'at t'ese t'in!s 'a**en beca%se lea&ers &on6t )atc' t'eir st(le o$ lea&ers'i* to t'e )at%rit( o$ t'e *eo*le t'e(6re lea&in!. 'en st(le an& )at%rit( aren6t )atc'e&" $ail%re is t'e res%lt.
LEAERSHIP 5 An atte)*t to %se in,%ence to )otiate in&ii&%als to ac'iee so)e !oals. Hersey–Blanchard Situational Leadership Model5
E/*lains 'ow to )atc' t'e lea&ers'i* st(le to t'e sit%ation an& rea&iness o$ t'e !ro%* )e)bers. Ability
T'e -nowle&!e" e/*erience" an& s-ill an in&ii&%al or !ro%* brin!s to a *a *artic%lar rtic%lar tas-. Willingness
T'e e/tent to w'ic' an in&ii&%al in&ii&%al or !ro%* 'as t'e conC conC&ence" &ence" co))it)ent" an& )otiation to acco)*lis' a s*eciCc tas-. Four Leadership Styles: Telling
T'e lea&er &eCnes t'e roles nee&e& to to &o t'e ob an& tells $ollowers w'at" w'ere" 'ow" an& w'en to &o t'e tas-s Selling
T'e lea&er *roi&es $ollowers wit' s%**ortie instr%ctions" instr%ctions" b%t is also s% s%**ortie. **ortie. Participating
T'e lea&er an& $ollowers s'are in &ecisions abo%t 'ow best to co)*lete a 'i!'0 %alit( ob Delegating
T'e lea&er *roi&es little s*eciCc" close &irection or *ersonal s%**ort s%**ort to $ollowers.
3. THIR>RAL5 T'ir%--%ral T'ir%--%r al is a *recio%s !e) a)on! t'e classics" written b( T'ir%all%ar %ni%e in t'e &elierance o$ co&e o$ con&%ct to t'e )an-in& to $ollow $or all ti)e to co)e. It is a )aster*iece o$ Ta)il literat%re"
co)*ose& &%rin! t'e last o$ t'e t'ree San!a) eras. It ens'rines in it 133; co%*lets %n&er 133 c'a*ters" eac' c'a*ter co)*risin! 1; erses. T'e c'a*ters a!ain $all %n&er t'ree )aor &iisions. Dirt%e" ealt' an& Loe. T'is classical wor- written in Ta)il 'as been translate& in oer 9; lan!%a!es o$ t'e worl&.
MANAGEMENT
Peo*le" P eo*le" troo*s" wealt'" $orts" co%ncil" $rien&s 'o owns t'ese si/ is lion o$ -in!sF 0T'e >in!s 73:51< An or or!a !ani ni2a 2ati tion onGG in inst stit it%t %tio ion n ca can n be ca call lle& e& *o *owe wer$ r$%l %l"" w' w'en en it *oss *o sses esse sess e) e)*lo *lo(e (ees esGG tea) tea) 7* 7*eo eo*l *le< e<"" Cnan Cnance ce 7w 7wea ealt lt'< '<"" co co)* )*et etiti itie e a&anta!e 7$orts<" a&isorG boar& o$ )e)bers 7co%ncils< an& alliancesG s%**liers 7$rien&s<. ?ana!e)ent is all abo%t )ana!in! all t'ese $actorsG ele)ents. ?ana!erial $%nctions are beliee& to be t'e $ore)ost $%nction o$ a )ana!er since it inoles '%)an bein!s" an& is erasie in all t'e ot'er Ce actiities to be a s%ccess$%l or!ani2ation. or!ani2ation.
PLANNING “Money and means, time, place and deed Decide the these se !e and then proceed" #Modes o$ action %&':5(
Be$ore actin! resole all &o%bts t'ro%!' consi&eration o$ t'ese Ce5 cost" )eans" ti)e" *lace an& t'e action itsel$. Once t'e *lannin! is &one" e/ec%te it wit'o%t loo-in! bac-" ot'erwise (o% will lose t'e o**ort%nit(. T'e *lannin! is t'e Crst an& $ore)ost actiit( o$ an( or!ani2ation be it startin! a *roect or intro&%cin! a new *ro&%ct in t'e )ar-et to een or!ani2in! a )eetin!.
)*+-I.I-+ “Load too many o$ them and e!en peacoc/ $eatures
0ould 1rea/ th the e cart2s ale" #Stren4th %':5(
T'e a/le tree o$ a ban&(" loa&e& onl( wit' *eacoc-s’ $eat'ers will brea-" i$ it be !reatl( oerloa&e&. So%n& or!ani2in! $acilitates a&)inistration" *roi&es $or o*ti)%) %se o$ tec'nolo!ical i)*roe)ents" an& sti)%lates in&e*en&ent creatie t'in-in!. Een" er( &ic%lt an& co)*licate& tas-s can be acco)*lis'e& wit'o%t an( 'assles" i$ t'ere is a *ro*er &iision o$ wor- an& is allotte& to t'e ri!'t *eo*le at t'e ri!'t ti)e. ele!ation o$ tas-s to s%b0or&inates will i)*roe t'e eJectieness an& ecienc( o$ a )ana!er )ana!er..
S6FFI-+ “Ha!in4 $ound the man $or the tas/,
Ma/e him responsi1le" #7mployment %58:'(
Hain! Hain ! consi&er consi&ere& e& w'at wor- a )an is Ct $or" let 7t'e -in!< e)*lo e)*lo( ( 'i) in t'at wor-. T'e e)*lo(ees are t'e assets o$ t'e or!ani2ation. Hence" t'e( 'ae to c'oose ri!'t e)*lo(ees $or t'e ri!'t *lace at t'e ri ri!' !'tt ti)e ti)e $o $orr t'e t'e ri ri!' !'tt *o *osi siti tion on.. iJer iJeren entt or or!a !ani ni2a 2ati tion onss )a( )a( a* a**l *l( ( &iJ &i Jer eren entt str strate! ate!( ( $or $or t'e se sele lect ctio ion n o$ e)* )*lo lo(e (ees es bas ase& e& on t'ei t'eirr re%i e%irre) e)en entts. T'e 'eir ir ai ai) ) is to c' c'oo oosse t'e be best st o$ t' t'e e lot lot $or t'e t'e or!ani2ation.
DI*796I-+ “It is easy $or anyone to tal/,
But hard to act thereon" #7ciency %&;:(
To To sa( 7'ow an act is to be *er$or)e&< is 7in&ee&< eas( $or an( one b%t $ar &ic%lt it is to &o accor&in! to w'at 'as been sai&. An e/tra or&in or&inar( ar( lea&er lea&er )% )%st st *os *osses sesss co%ra! co%ra!e" e" %ti %tili2 li2e e t'e aa aaila ilable ble reso eso%r %rces ces ecientl( an& eJectiel(" *roi&e -nowle&!e an& s'o%l& *ossess 2eal G *assion $or e/cellence. He G s'e s'o%l& 'ae e/cellent inter*ersonal s-ills an& s'o%l& be accessible. 9)-6*)LLI-+ “+uard a4ainst error as you <ould 4uard <ealth For error is a $oe that /ills" #Faults %:(
#%ar& a!ainst $a%lts as a )atter 7o$ !reat conse%ence< $a%lts are a &ea&l( ene)(. It is t'e )eas%re)ent an& correction o$ *er$or)ance in or&er to )a-e s%re t'at enter*rise obecties an& t'e *lans &eise& to attain t'e) are acco)*lis'e&. As soon as an error or a &eiation is i&entiCe& &%rin! t'e *roect" it is essential to ta-e correctie actions to aoi& )aor *it$alls or )aor $ail%res. A $a)o%s %ote w'ic' sa(s A Stitc' in Ti)e Saes NineF is er( a**ro*riate 'ere. S0)6
SOT anal(sis 7alternatiel( SOT ?atri/< is a str%ct%re& *lannin! )et'o& %se& to eal%ate t'e Stren!t's" ea-nesses" O**ort%nities" an& *roect or or in a b%siness ent%re. b%siness ent%re. A SOT anal(sis T'reats inole& in a *roect can be carrie& carrie& o%t $or $or a *ro&% *ro&%ct" ct" *lace" in in&%str &%str( ( or *erson. *erson. It inol inoles es s*eci$(in! t'e obectie o$ t'e b%siness ent%re or *roect an& i&enti$(in! t'e internal an& e/ternal $actors t'at are $aorable an& %n$aorable to ac'iein! t'at obectie.
S6*7-+6H “0ei4h the stren4th o$ these 1e$ore you act# 6he deed2s your o<n, your enemy2s and ally2s"
#Stren4th %':=(
Let 7one< wei!' well t'e stren!t' o$ t'e $%nction 7'e *%r*oses to &o<" 'is own abilit(" t'e stren!t' o$ 'is co)*etitors" an& t'e stren!t' o$ t'e allies 7o$ bot'<" an& t'en act wise. Stren!t's i&entiCe& s'o%l& be )atc'e& %* to *otential o**ort%nities $or t'e co)*an(. It’s i)*ortant to tr( to eal%ate (o%r stren!t's in ter)s o$ 'ow t'e( co)*are to t'ose o$ (o%r co)*etitors. 07>-7SS “-othin4 is impossi1le $or him 0ho /no<s his tas/ and stren4th, and is <ell set?" #Stren4th %': 8(
T'ere is not'in! w'ic' )a( not be acco)*lis'e& b( t'ose w'o" be$ore t'e( i)*le)ent t'e *rocess" )a-e )a-e t'e)seles ac%ainte& wit' t'e abil ab ilit it( ( an an& & ne ne!a !ati tie es" s" an& an& wi wit' t' w' w'at ate eer er else else is ne nee& e&$% $%ll to e/ e/ec ec%t %te. e. ea-ness s'o%l& be corr correcte&. ecte&. T Tr( r( to i&enti$( an( area o$ e/*ertise t'at is lac-in! in t'e b%siness. As (o% can t'en ta-e ste*s to i)*roe t'at
as*ect. It’s a !oo& i&ea to !et an o%tsi&e iew*oint on w'at are t'e wea-nesses are as (o%r own *erce*tions )a( not alwa(s )arr( %* to realit(.
)@@)*6A-I6 “6he <orld 4i!es up those <ho 4i!e up Stic/ to your tas/" #Manliness %&8: 8(
See- $or o**ort%nit( alwa(s ta-e care not to !ie %* e/ertion in t'e )i&s )i &stt o$ a worwor- t' t'e e wo worl rl& & will will aban aban&o &on n t'os t'ose e w'o w'o ab aban an&o &on n t'ei t'eirr %nCnis'e& wor-. O**ort%nities &o not co)e as we e/*ect t'e) t'e( s'ow %* ro%!' an& a!%e see)in! as *roble)s. In ot'er wor&s it wo%l& onl( on l( be reaso easona nabl ble e in a *osi *ositi tie e li li!' !'tt to se see e *r *rob oble le)s )s as *o *ote tent ntia iall o**ort o**o rt%n %nit itie ies. s. E/te E/terrna nall o**o o**ort rt%n %nit itie iess can can incl incl%& %&e e t' t'e e )i )is$ s$or ort% t%ne ne o$ co)* co )*et etit itor orss w'o w'o are are not not *e *er$ r$or or)i )in! n! we well ll"" *r *ro oi& i&in in! ! (o (o% % wit' wit' t' t'e e o**ort%nit( to &o better.
6H*76 “7amine merits and de$ects, Stri/e a 1alance and choose" #Selection %5=: (
Let 7T'e entre*rene%r< consi&er t'e *ros an& cons" as well as t'e t'reat t'r eat"" contin contin!en !encie ciess an& t'e t'en n %& %&!e !e wis wise e be$ be$or ore e i)* i)*le) le)ent entin! in!.. One s'o%l& Cn& t'e ele)ents in t'e eniron)ent t'at co%l& ca%se tro%ble $or t'e b%siness or *roect. Anal(2in! t'e t'reats to (o%r b%siness re%ires so)e !%esswor-" an& t'is is w'ere (o%r anal(sis can be oerl( s%bectie. t'ir%--%ral stresse& t'at t'e wor- %n&erta-en s'o%l& be carrie& to its co)*letion. T'ese )ana!e)ent i&eas" t'o%!' )ore t'an +;;; (ears
ol&" are er( )%c' consistent wit' t'e i&eas o$ t'e )o&ern )ana!e)ent t'in-ers startin! sta rtin! $ro) Kr Kre&erice&eric- Ta(lor to Peter r%c-er r%c-er..
4.Peter Ker&ina& r%c-er ?ana!e)ent cons%ltant" Born in >aasber >aasber!"A%stria !"A%stria "octorate in International law"!er)an( . Macroeconomic theory: •
r%c-er sa(s t'at econo)ists o$ all sc'ools $ail to e/*lain si!niCcant as*ects o$ )o&ern econo)ies.
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A &esire to )a-e eer(t'in! as si)*le as *ossible. Accor&in! to r%c-er"" cor*orations ten& to *ro&%ce too )an( *ro&%cts" 'ire r%c-er e)*lo(ees t'e( &on6t nee& 7w'en a better sol%tion wo%l& be contractin! o%t<" an& e/*an& into econo)ic sectors t'at t'e( s'o%l& sta( o%t o$.
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or*orations as well as !oern)ents 'ae a nat%ral '%)an ten&enc( to clin! to =(ester&a(6s s%ccesses= rat'er t'an seein! w'en t'e( are no lon!er %se$%l.
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He wrote e/tensiel( abo%t Mana4ement 1y o1Cecti!es?
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A co)*an(6s *ri)ar( res*onsibilit( is to sere its c%sto)ers. ProCt is not t'e *ri)ar( !oal.
.'ana-(a0t'e *ioneer 'ana-(a 'ana(a is t'e *ro$essor o$ econo)ics an& *olitical science at t'e ancient Ta-s'as'ila niersit(.He was born in 38; b.c an& was an In&ian teac'er" *'iloso*'er" an& ro(al a&isor a&isor.'ana-( .'ana-(a a sere& as t'e c'ie$ a&isor to bot' 'an&ra!%*ta an& 'is son Bin&%sara.'anaBin&%sara.'ana-(a (a is tra&itionall( i&entiCe& as >autilya or ishnu +upta" w'o a%t'ore& t'e ancient In&ian *olitical treatise calle& Arthasastra 7Economics<. He is consi&ere& as t'e *ioneer o$ t'e Cel& o$ econo)ics an& political science in In&ia" an& 'is wor- is t'o%!'t o$ as an i)*ortant *rec%rsor to classical econo)ics.He is wi&el( cre&ite& $or 'ain! *la(e& an i)*ortant role in t'e establis')ent o$ t'e ?a%r(a E)*ire" w'ic' was t'e Crst e)*ire to r%le )ost o$ t'e In&ian s%bcontinent.T'er s%bcontinent.T'ere e are $o%r &istinct ersions o$ c'ana-(a stor( 5 Buddhist !ersion,Cain !ersion,>ashmiri !ersion and !isha/hadatta2s !ersion *6HSHS6*
T'e Arthashastra &isc%sses )onetar( an& Cscal *olicies" wel$are" internati onal relations" an& war strate!ies . T'e te/t also &escribes t'e &%ties o$ a r%ler.'ana-(a is re!ar&e& as a !reat t'in-er an& &i*lo)at in In&ia.T'e a%t'or o$ t'e Arthashastra re$ers to 'i)sel$ as 6>a%til(a6" w'ile t'e last erse )entions t'e na)e Dis'n%!%*ta.Art'as'astra Dis'n%!%*ta.Art'as'astra e/*lains 'ow in an a%tocrac( an ecient an& soli& econo)( can be )ana!e&.It &isc%sses t'e et'ics o$ econo)ics an& t'e &%ties an& obli!ations o$ a -in!. Arthashastra is &ii&e& into 1 boo-s5
1. on oncer cernin nin! ! isc isci*l i*line ine +. T'e %ties %ties o o$$ #oe #oern) rn)ent ent S%*eri S%*erinten& nten&ents ents 3. o onc ncer erni nin! n! La Law w 4. T'e Re)o e)oal al o$ T'or T'orns ns
. T'e on on&%c &%ctt o$ o%r o%rtie tiers rs 9. T'e So%r So%rce ce o$ o$ S Soer oerei!n ei!n States States @. T'e En& o$ tt'e 'e Si/0K Si/0Kol& ol& Polic( Polic( 8. oncern oncernin! in! Dices Dices a an& n& ala)it ala)ities ies :. T'e or- o$ a an n Ina& Ina&er er 1;.
Relatin! to ar
11.
T'e on&%ct o$ or*orations
1+.
oncernin! a Power$%l Ene)(
13.
Strate!ic ?eans to a*t%re a Kortress
14. 1.
Secret ?eans T'e Plan o$ a Treatise
ESSENTIAL MALITIES
>I-+ •
Has sel$0control
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%ltiates t'e intellect b( association wit' el&ers
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>ee*s 'is e(es o*en t'ro%!' s*ies I)*roes 'is own &isci*line b( 7contin%in! 'is< learnin! in all
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branc'es o$ -nowle&!e. •
Is eer actie in *ro)otin! t'e sec%rit( an& wel$are o$ t'e *eo*le
M-+7* •
?%st *ossess to tac-le sit%ations
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Healt'( relation wit' s%*eriors
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To To antici*ate t'e sna!s
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S'o%l& i)*roe 'is %alities b( en&less learnin!
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A )ana!er s'o%l& %*-ee* 'is e)*lo(ees.
9. In&ian *'ilant'ro*ies write abo%t an( In&ian *'iloso*'er @.B'a!aa& #ta an& ?ana!e)ent #ta.. In&ia6s one o$ t'e !reatest contrib%tions to t'e worl& is Hol( #ta In t'is conte/t t'e B'a!aa& #ita e/*o%n&e& t'o%san&s o$ (ears a!o b( t'e S%*er ?ana!e)ent #%r% Bha4a<an Sri >rishna enli!'tens %s on all )ana!erial tec'ni%es lea&in! to a 'ar)onio%s an& bliss$%l state o$ aJairs as a!ainst con,icts" tensions" lowest ecienc( an& least *ro&%ctiit(" absence o$ )otiation an& lac- o$ wor- c%lt%re etc co))on to )ost o$ t'e In&ian enter*rises to&a(. T'e )o&ern )ana!e)ent conce*ts li-e ision" lea&ers'i*" )otiation" e/cellence in wor-" ac'iein! !oals" )eanin! o$ wor-" attit%&e towar&s wor-" nat%re o$ in&ii&%al" &ecision )a-in!" *lannin! etc." are all #ita wit' wit' a s'ar* insi!'t an& Cnest anal(sis to &isc%sse& in t'e B'a!aa& #ita &rie t'ro%!' o%r con$%se& !re( )atter )a-in! it 'i!'l( eli!ible to beco)e a *art o$ t'e )o&e) )ana!e)ent s(llab%s ?ana!e)ent 'as beco)e a *art an& *arcel in eer(&a( li$e" be it at 'o)e" oce" $actor(" #oern)ent" or in an( ot'er or!ani2ation w'ere a !ro%* o$ '%)an bein!s asse)ble $or a co))on *%r*ose" )ana!e)ent *rinci*les co)e into *la( t'ro%!' t'eir)ac'iner(" ario%s $acets li-e )ana!e)ent o$ ti)e" reso%rces" *ersonnel" )aterials" Cnance" *lannin!" *riorities" *olicies an& *ractice. Effectiveness is doing the right things and Efficiency is doing things right.
T'e ?ana!er6s $%nctions $%nctions can be brie,( s%))e& s%))e& %* as %n&er 5 Kor)in! a ision an& *lannin! t'e strate!( to realise s%c' ision. %ltiatin! t'e art o$ lea&ers'i*
Establis'in! t'e instit%tional e/cellence an& b%il&in! an innoatie or!anisation. eelo*in! '%)an reso%rce reso%rces. s. Tea) b%il&in! an& tea)wor ele!ation" )otiation" an& co))%nication an& Reiewin! *er$or)ance an& ta-in! correctie ste*s w'eneer calle& $or. T'%s ?ana!e)ent is a *rocess in searc' o$ e/cellence to ali!n *eo*le an& !et t'e) co))itte& to wor- $or a co))on !oal to t'e )a/i)%) social beneCt.
Utilisation of Available Resources:
T'e Crst lesson in t'e )ana!e)ent science is to c'oose wisel( an& %tilise o*ti)all( t'e scarce reso%rces i$ one 'as to s%ccee& in 'is ent%re. %rin! t'e c%rtain raiser be$ore t'e ?a'ab'arata ar ar %r(o&'ana c'ose Sri >ris'na6s lar!e ar)( $or 'is 'el* w'ile Ar%na selecte& Sri >ris'na6s wis&o) $or 'is s%**ort. T'is e*iso&e !ies %s a cl%e as to w'o is an EJectie ?ana!er. Een %ro(a&'ana 'as !ot t'e )ost *ower$%l *ersons li-e Bhismar an& ithunar . T'e bi!!est )ista-e 'e &i& was 'e neer tr%st B'is)ar b( co)*lainin! t'at 'e is s%**ortin! Ar%na. Beca%se o$ t'is 'e $aile& to )a-e t'et'at $%llcannot $%ll %se o$ B'is)ar .Ne/t" .Ne /t"t'e Di&'%nar" 'o o 'a& a *ower$%l wea*on be tac-le& b( Ar%na’s ' Tea). B(!ot teasin! Di&'%nar %nnecessaril(" 'e bro-e &own t'at *ower$%l wea*on an& *ro)ise& t'at 'e will not be %sin! t'at in war. An efective management management should know tthe he capacity capacity,, talents, Eciency o! the people working in the organisation" And the management should be capable o! handling, organising and using them in the right time and in the right place towards the common goal o! the company"
Attitude towards Work:
T'ree stone0c%tters were en!a!e& in erectin! a te)*le. As %s%al a H.R H.R.. .. ons%ltant as-e& t'e) w'at t'e( were &oin!. T'e res*onse o$ t'e t'ree wor-erss to t'is innocent0loo-in! %estion is ill%)inatin!. wor-er 6I a) a *oor )an. I 'ae to )aintain )( $a)il(. $a)il(. I a) )a-in! a liin! 'ere"6 sai& t'e Crst stone0c%tter wit' a &eecte& $ace.6ell" I wor- beca%se Isecon& want toone s'ow t'at I a) t'e best stone0c%tter t'e co%ntr("6 t'e wit' a sense o$ *ri&e" 6O'" I want toinb%il& t'e )ostsai& bea%ti$%l te)*le in t'e co%ntr("6 sai& t'e t'ir& one wit' a isionar( !lea). 6heir Co1s <ere identical 1ut their perspecti!es <ere diEerent? 0hat +ita tells +ita tells us is to de!elop the !isionary perspecti!e in the <or/ <e do? It tells us to de!elop a sense o$ lar4er !ision in ones <or/ $or the common 4oal o$ the company. Stress Management Through Personnel Ecellence:
Lor& >ris'na’s li$e is $%ll o$ &ic%lties" $%ll o$ *roble)s" lots o$ *ress%re. Kro)tense& t'e ti)e 'e&ic%lt born" 'e was abo%t to loobe -ille&. Nor)all( wein -ee* o%ro$ >rishna spite $ace in a sit%ations. B%t at Lord this much diculties he /ept smilin4 . 6hat is <hy he ad!ised rCuna to 4ht in the 1attle eld please 4ht in the cheer$ul state o$ mind? In )ost &ic%lt sit%ations to be
c'eer$%l a**ears illo!ical. B%t it !ies t'e stren!t'" t'e italit(" t'e *ower to $ace t'e &ic%lt sit%ations in li$e. It -ee*s %s in a better state t'an a bitter state. #W$ATE%E& TE%E& '()E (S *++D . B%t Lor& >ris'na #enerall( Peo*le sa(s #W$A #W$ATE%E& TE%E& (S *++D (S '()E" So Ar-una you are .ghting !or sa(s #W$A darma, !or goodness and !or the noble cause, there!ore be cheer!ul" So cheer!ul" So that your inner state is not 4oin4 to 1e 1itter 1ut 1etter?
8.ONKIS on$%ci%s lie& in t'e latter *art o$ t'e S*rin! an& A%t%)n Perio&710 4@:B<. on$%ci%s was a *'iloso*' on$%ci%s *'iloso*'er" er" *olitical *olitical t'in-er t'in-er an& e&%cator e&%cator o$ ancient 'ina" w'ose in,%ence is still $elt across t'e worl& 7thics nd @olitics o$ 9on$ucius
O%tline T'e Basis o$ Et'ical T'o%!'t in on$%cianis) Dirt%e Et'ics in on$%cianis) Et'ical Partic%laris)5 t'e #ol&en R%le an& t'e Siler R%le once*tion o$ iil Societ( in on$%cian T'o%!'t E)*'asis T'e )oral teac'in!s o$ on$%ci%s e)*'asi2e&5 Sel$ %ltiation E)%lation o$ ?oral E/e)*lars an& Attain)ent o$ S-ille& %&!)ent t'an t'e >nowle&!e o$ R%les. Beca%se o$ t'ese teac'in!s" on$%ci%s’s et'ics is consi&ere& as a t(*e o$ Dirt%e Et'ics 7)oral a!ent oer r%les< Et'ical Partic%laris) Analects 711.++<5 et'ical teac'in! is ta%!'t accor&in! to t'e nee&s an& abilities o$ &iJerent st%&ents. #ol&en R%le5 One s'o%l& treat ot'ers as one wo%l& li-e ot'ers to treat onesel$.F Siler R%le5 'at (o% &o not wis' $or (o%rsel$" &o not &o to ot'ers.F Alt'o%!' t'ese r%les are %niersal" in &iJerent sit%ations on$%ci%s wo%l& a&ise a *erson to &o &iJerent t'in!s. Hence 'e was a *artic%larist. Politics R%ler5 Sel$0&isci*line #oern b( 'is own e/a)*les are $or 'is s%bects #oo& e)*eror Q Better societ( I$ (o%r &esire is $or !oo&" t'e *eo*le will be !oo&. T'e )oral c'aracter o$ t'e r%ler is t'e win& t'e )oral c'aracter o$ t'ose beneat' 'i) is t'e !rass. 'en t'e win& blows" t'e !rass ben&s THE KIDE ONKIS ONKIS LASSIS
T'e Boo- o$ 'an!es 'an!es A te/t %se& %se& $or &iination
T'e T'e Bo Booo- o$ Hist Histor or( ( A recor ecor& & o$ erb erbal al an an& & or oral al re* e*or orts ts or s*eec'es !ien b( !oern)ent ocials.
Boo- o$ Son!s A boo- o$ oer 3;; *oe)s" )ostl( $or cere)onies or rit%als" alt'o%!' t'ere were so)e $ol- son!s
. T'e Boo- o$ Rites A collection o$ r%les $or eer(&a( li$e . T'e S*rin! an& A%t%)n Annals o))entaries on 'inese eents %* to t'e t' cent%r( B..E. T'ere was a si/t' classic on )%sic" b%t it no lon!er e/ists
THO#HT OK ONKIS Ren 7Ben 7Bene eol olen ence ce<< #e #ene nera rall ll( ( )ean )eanss '% '%)a )an0 n0'e 'ear arte te&n &nes ess. s. l lti ti)a )ate te Ko%n&ation o$ on$%cianis)5 t'e essence o$ all irt%es an& t'e !ro%n& o$ '%)an &i!nit(.F &i!nit(.F niersal an& Par Partic%lar tic%lar Pers*ecties5 *ri)ar( *rinci*le o$ '%)an actions in t'e $or)er an& *rinci*le o$ )oral %stiCcation in t'e latter. Ren can be inter*rete& as bot' #ol&en an& Siler R%le5 loin! ot'ers
iao 7Clial *iet(< T'e car&inal irt%e o$ t'e on$%cian irt%es. It is an attit%&e o$ res*ect an& concern towar& *arents an& s%*eriors.F 'il&ren s'o%l& s'ow loe" &eotion an& res*ect to t'eir *arents. Ka)il( is t'e trainin! !ro%n& $or t'e &eelo*)ent o$ iao " since all )oral teac'in!s s'o%l& all be Crstl( *ractice& in t'e $a)il(
His P'iloso*'( A *'iloso*'( is a s(ste) o$ i&eas oncerne& wit' worl&l( !oals" es*eciall( 'ow to ens%re social or&er an& !oo& !oern)ent St%&i t%&ie& e& anci ncient ent te/ts /ts to lear earn t'e t'e r%le r%less t'at 'at !%i& %i&e& 'is 'is ancestors. Spread o$ 9on$ucianism
All re!ions o$ 'ina was in,%ence& b( on$%ci%s.
reate& a er( tra&itional societ(.
on$%cianis) s*rea& to >orea" Dietna) an& a*an.
:.or*orate Social Res*onsibilit( Res*onsibilit( S*eciCcall(" we see SR as t'e ol%ntar( actions t'at b%siness can ta-e" oer an& aboe co)*liance wit' )ini)%) le!al re%ir re%ire)ents" e)ents" to a&&ress bot' its own co)*etitie interests an& t'e interests o$ wi&er societ(.F 0hy 9S*G 9onsumers in!estors: !rowin! e/*ectation $or or!anisations or!anisations to
be'ae res*onsibl( res*onsibl( 9onsumer a<areness: #reen’ an& Et'ical’ cons%)eris) Le4islation: HS" EPA" S%stainabilit(" o&es o$ Practice +lo1alisation: A&o*tion o$ Best Practice’" ons%)er Le!al Acce*tance
Business ad!anta4es o$ 9S*: Business De!elopment
New )ar-ets" *ro&%cts an& serices
*esources Mana4ement
Better )ana!e)ent an& conseration o$ strate!ic assets
Sta/eholder Sta/eho lder Mana4ement
Better internal an& e/ternal relations'i*s
Kree&o) o$ o*eration5 re&%ce !oern)ent" *%blic" N#O interention in or!anisation
0hy not 9S*G
?a( ta-e )ana!e)ent $oc%s awa( $ro) core b%siness actiit(
?a( a**ear cos)etic wit'o%t !en%ine social beneCt
?a( )a-e or!anisation )ore )ore %lnerable to reelation o$ ba& G %net'ical b%siness *ractice
A restriction to $ree tra&eU
7conomist, Milton Friedman says
T'e social res*onsibilit( res*onsibilit( o$ b%siness is to increase its *r *roCts. oCts. in a $ree societ( t'ere is one an& onl( one social res*onsibilit( res*onsibilit( o$ b%siness to %se its reso%rces an& en!a!e in actiities &esi!ne& to increase its *roCts so lon! as it sta(s wit'in t'e r%les o$ t'e !a)e" w'ic' is to sa(" en!a!es in o*en an& $ree co)*etition wit'o%t &ece*tion or $ra%&.= 6he $our components o$ 9S*:
Econo)ic
Le!al Et'ical
iscretionar(
*eportin4 9S*:
SR *roects )a( be a&)inistere& an& co))%nicate ac'iee)ents ia5
A &e&icate& SR section or &e*art)ent T'e HR &e*art)ent &e*art)ent B%siness &eelo*)ent section
P%blic Relations &e*art)ent
irectl( ia EO an& G or Boar& o$ irectors
1;.#LOBALIVATION T'e ten&enc( o$ inest)ent inest)ent $%n&s an& b%sinesse b%sinessess to )oe be(on& &o)estic an& national )ar-ets to ot'er )ar-ets aro%n& t'e !lobe" t'ereb( increasin! t'e interconnecte& interconnecte&ness ness o$ &iJerent )ar-ets. #lobali2ation 'as 'a& t'e eJect o$ )ar-e&l( increasin! not onl( international tra&e" b%t also c%lt%ral e/c'an!e. IT IS THE AARENESS OK ?OERNITW ITSELK AS A ASE THAT NEES AN OR#ANIVE EKENE"A PBLI IENTW IN LTRAL EBATE .
11.HENRW LARENE #ANTT Henr( #antt 7189101:1:< was born into a $a)il( o$ *ros*ero%s $ar)ers in ?ar(lan& in 1891. 1891. He !ra&%ate& $ro) o' o'ns ns Ho*-ins o olle!e lle!e an& %ali$(in! as a )ec'anical en!ineer. +antts contri1ution:
#antt is o$ten seen as a &isci*le o$ Ta(lor an& a *ro)oter o$ t'e scientiCc sc'ool o$ )ana!e)ent. In 'is earl( career" t'e in,%ence o$ Ta(lor 0 an& #antt6s a*tit%&e $or *roble)0solin! 0 res%lte& in atte)*ts to a&&ress t'e tec'nical *roble)s o$ scientiCc )ana!e)ent.Li-e Ta(lor" #antt beliee& t'at it was onl( t'e a**lication o$ scientiCc anal(sis to eer( as*ect o$ wor- w'ic' co%l& *ro&%ce in&%strial ecienc(" an& t'at i)*roe)ents in )ana!e)ent ca)e $ro) eli)inatin! c'ance an& acci&ents . =? 6he tas/ and 1on 1onus us sys system: tem:
#antt6s Tas- an& Bon%s wa!e s(ste) was intro&%ce& in 1:;1 as a ariation on Ta(lor6s &iJerential *iece0rate s(ste). it' #antt6s s(ste)" t'e e)*lo(ee receie& a bon%s in a&&ition to 'is re!%lar &a( rate i$ 'e acco)*lis'e& t'e tas- $or t'e &a( 'e wo%l& still receie t'e &a( rate een i$ t'e tas- was not co)*lete&. As a res%lt o$ intro&%cin! #antt6s s(ste)" w'ic' enable& wor-ers to earn a liin! w'ile learnin! to increase t'eir ecienc(" *ro&%ction o$ten )or )ore e t'an &o%ble&. 8? 6he 6 he perspecti! perspecti!e e o$ the <or/er:
#antt realise& 'is s(ste)He oJere& little incentie to &o t'an %st )eet t'at t'e stan&ar&. s%bse%entl( )o&iCe& it to)ore *a(
accor&in! to ti)e allowe&" *l%s a *ercenta!e o$ t'at ti)e i$ t'e taswere co)*lete& in t'at ti)e or less. Hence a worwor-er er co%l& receie t'ree 'o%rs *a( $or &oin! a two0'o%r ob in two 'o%rs or less. B%t 'ere #antt bro%!'t in an innoation" b( *a(in! t'e $ore)an a bon%s i$ all t'e wor-ers )et t'e re%ire& stan&ar& stan&ar&.. T'is constit%te& one o$ t'e earliest recor&e& atte)*ts to rewar& t'e $ore)an $or teac'in! wor-ers to i)*roe t'e wa( t'e( wor-e&. In or-" a!es an& ProCts #antt wrote5#antt was intereste& intereste& in an as*ect o$ in&%strial e&%cation w'ic' 'e calle& t'e 6'abits o$ in&%str(6 3? 6he cha chart: rt:
1<establis'in! t'e ter)s o$ re$erence an& stan&ar&s o$ %alit(" cost an& ti)e +< in$or)in! all a**ro*riate *ersonnel an& c%sto)ers 3< arran!in! alternatie acco))o&ation 4< *re*arin! t'e oce < re&ecoratin!. 6he social responsi1ility o$ 1usiness:
A$ter t'e &eat' o$ Ta(lor in 1:1@" #antt see)e& to &istance 'i)sel$ $%rt'er $ro) t'e core *rinci*les o$ scientiCc )ana!e)ent an& e/ten&e& 'is )ana!e)ent interests interests to t'e $%nction o$ lea&ers'i* an& t'e role o$ t'e Cr) itsel$ In Or!ani2in! $or or-" 'e ar!%e& t'at t'ere was a con,ict between *roCts an& serice #antt was '%!el( in,%ence& b( t'e eents in R%ssia in 1:1@ an&" in $ear t'at bi! b%siness was sacriCcin! serice to *roCt" 'e be!an to attac- t'e *roCt s(ste) itsel$" callin! $or *%blic serice cor*orations to ens%re serice to t'e co))%nit(
1+. STOIIS? 5
Stoicism is a sc'ool o$ Hellenistic *'iloso*'(.
It was $o%n&e& in At'ens b( Veno o$ iti%) in t'e earl( 3r& cent%r( B.
It was one o$ t'e )ost i)*ortant an& en&%rin! en&%rin! *'iloso*'ies to e)er!e $ro) t'e #ree- an& Ro)an worl&.
T'e ter) Stoicis)F Stoicis)F &eries $ro) tt'e 'e !ree- wor& wor& stoaF re$er re$errin! rin! to a collona&e.
It teac'es sel$0control sel$0control an& &etac')ent &etac')ent $ro) &istractin! e)otions" so)eti)es inter*rete& as an in&iJerence to *leas%re or *ain.
Stoicis) also teac'es *s(c'olo!ical in&e*en&ence $ro) $ ro) societ(" re!ar re!ar&in! &in! it as an %nr%l( an& o$ten %nrea %nreasonable sonable entit( VENO OK ITI? 5
Veno o$ iti%) is t'e $o%n&er o$ Stoic *'iloso*'(. Born on (*r%s in 33 B.
He was t'e son o$ a )erc'ant na)e& ?naseas an& went to At'ens in 313 B.. w'ere 'e receie& 'is e&%cation. He st%&ie& %n&er rates o$ T'ebes 7t'e (nic<" enocrates an& Pole)on.
Veno’s $ollowers beca)e beca)e -nown as Stoics in re$erence re$erence to t'e sto stoa a *oi-ile or *ainte& *orc'F t'at 'e lect%re& $ro)
Veno was $ollowe& b( leant'es" an& t'en b( 'r(si**%s" as lea&ers o$ t'e sc'ool.
w'ere t'e )ost t'o%!'t$%l writers" s%c' as ?arc%s A%reli%s" A%reli%s" Seneca" an& E*ictet%s" co%nte& t'e)seles a)on! its $ollowers HISTORW 5
Earl( stoa" $ro) t'e $o%n&in! o$ t'e sc'ool b( Veno to Anti*ater.
?i&&le Stoa" incl%&in! Panaeti%s an& Posi&oni%s.
Late Stoa" incl%&in! ?%soni%s R%$%s" Seneca" E*ictet%s" an& ?arc%s A%reli%s
STOA LO#I5 Stoics $ollow t'e t'e lo!ic o$ Arist Aristotle otle wit' a )i/ o$ a clai) t'at t'at t'e )in&" a blan- slate" is Clle& wit' t'e in*%t $ro) o%r Ce senses.
O%r )in&s *rocess t'is in*%t an& t'is in*%t is calle& -nowle&!e. T'en a&& a &as' t'at tr%t' tr%t' is solel( &erie& $r $ro) o) $eelin!s 7*assion 7*assion"" &esire" etcX< an& t'ose $eelin!s twist t'e tr%t'.
135 B%siness et'ics Business ethics 7also cor*orate et'ics < is a $or) o$ a**lie&
et'ics or et'ics or *ro$ession *ro$essional al et'ics et'ics t'at t'at e/a)ines et'ical *rinci*les an& )oral or et'ical *roble)s t'at arise in a b%siness eniron)ent. It a**lies to all
as*ects o$ b%siness con&%ct an& is releant to t'e con&%ct o$ in&ii&%als an& entire or!ani2ations or!ani2ations.. Histor(5 T'e ter) 6b%siness 6b%siness et'ics6 ca)e into co))on co))on %se in t'e nite& States States in t'e earl( 1:@;s. B( t'e )i&01:8;s" at least ;; co%rses in b%siness et'ics reac'e& 4;";;; st%&ents" %sin! so)e twent( te/tboo-s an& at least ten caseboo-s alon! s%**orte& b( *ro$essional societies" centers an& o%rnals o$ b%siness et'ics Oeriew5 b%siness"" one o$ w'ose ai)s is B%siness et'ics re,ects t'e *'iloso*'( o$ b%siness to &eter)ine t'e $%n&a)ental *%r*oses o$ a co)*an(. I$ a co)*an(6s *%r*ose is to )a/i)i2e s'are'ol&er ret%rns" ret%rns" t'en sacriCcin! *roCts to ot'er concerns is a iolation o$ its C&%ciar( res*onsibilit( res*onsibilit(.. or*orate entities are le!all( consi&ere& as *ersons in SA an& in )ost nations. T'e 6cor*orate *ersons6 are le!all( entitle& to t'e ri!'ts an& liabilities &%e to citi2ens as *ersons. Et'ical iss%es incl%&e t'e ri!'ts an& &%ties between a co)*an( an& nei!'bors"" its e)*lo(ees" s%**liers" c%sto)ers an& nei!'bors its C&%ciar( C&%ciar( res*onsibilit( res*onsibilit( to its s'are'ol&ers s'are'ol&ers.. Iss%es concernin! relations between &iJerent co)*anies incl%&e 'ostile ta-e0oers ta-e0oers an& an& in&%strial es*iona!e.. Relate& iss%es incl%&e cor*orate !oernance es*iona!e !oernancecor*orate social entre*rene%rs'i* *olitical contrib%tions entre*rene%rs'i* contrib%tions le!al iss%es s%c' as t'e et'ical )ansla%!'ter an& t'e &ebate oer intro&%cin! a cri)e o$ cor*orate )ansla%!'ter )ar-etin! )ar-etin ! o$ cor*orations6 et'ics *olicies
14. ean0Pa%l Sartre Sartre" t'e Kat'er o$ E/istentialis)5 •
E/istentialis)0A *'iloso*'( *'iloso*'( t'at e)*'asi2es t'e %ni%eness an& isolation o$ t'e in&ii&%al e/*erience in a 'ostile or in&iJerent %nierse" re!ar&s '%)an e/istence as %ne/*lainable" an& stresse stressess $ree&o) o$ c'oice an& res*onsibilit( res*onsibilit( $or t'e conse%ences o$ one6s acts.
•
Sartre6s intro&%ction intro&%ction to 'is *'iloso*'( is 'is wor- Existentialism is a Humanism 71:49<.
•
Sartre Cn&s t'e essence o$ '%)an e/istence in $ree&o) Y in t'e &%t( o$ sel$0&eter)ination sel$0&eter)ination an& t'e $ree&o) o$ c'oice Y an& t'ere$ore t'ere$or e s*en&s )%c' ti)e &escribin! t'e '%)an ten&enc( towar& =ba& $ait'"= re,ecte& in '%)anit(6s *ererse atte)*ts to &en( its own res*onsibilit( an& ,ee $ro) t'e tr%t' o$ its inesca*able $ree&o).
?ar/is)5 •
Besi&es e/istentialis) writin!s" Sartre also wrote abo%t ?ar/is).
•
?ar/is)0t'e ?ar/is)0 t'e s(nt'esis o$ *'iloso*'( an& *olitical action.
An( *olitical *ractice or t'eor( t'at is base& on an inter*retation o$ t'e wor-s o$ ?ar/ an& En!els )a( be ter)e& ?ar/is) Bio!ra*'(5 • • •
ean Pa%l Pa%l Sartre was born in Paris Paris on %ne +1" 1:;. He was a &ra)atist an& screenwriter" noelist an& critic. Sartre entere& t'e Zcole Nor)ale S%*[rie%re in 1:+4 receie& Crst *lace in t'e agrégation o$ *'iloso*'( in 1:+:.
•
His Crst noel" Nausea 71:38<" narrates t'e $eelin! o$ re%lsion t'at a (o%n! )an e/*eriences w'en con$ronte& wit' t'e contin!enc( o$ e/istence.
•
In Being and Nothingness 71:43<" 'e *laces '%)an conscio%sness in o**osition to bein! conscio%sness is non)atter an& t'%s esca*es all &eter)inis).
•
Besi&es t'e obio%s i)*act " Sartre6s literat%re was t'e The Roadso$toNausea Freedom trilo!()aor w'ic'contrib%tion c'arts t'e to *ro!ression o$ 'ow orl& ar II aJecte& Sartre6s i&eas. In t'is wa(" Roads to Freedom *resents a less t'eoretical an& )ore *ractical a**roac' to e/istentialis).
•
Sartre was awar&e& t'e Nobel Pri2e $or Literat%r Literat%re e in 1:94" b%t 'e &ecline& it.
•
He re$%se& t'e Le!ion o$ Honor awar&e& 'i) b( t'e !oern)ent.
1.ONTRIBTION OK OHN RALS5
o'n Rawls was was born in K Kebr%ar( ebr%ar( +1 1:+1. 'e s an A)erican *'iloso*'er *'iloso*'er an& a )ain contrib%tor in )oral an& *olitical *'iloso*'(. T'eor( o$ %stice" Rawls In A T'eor( Rawls &e$en&s a conce*tio conce*tion n o$ %stices as $airness.F in tat boo- at 1:@1.'is )ain ai) was t'e $o%r roles o$ *olitical *'iloso*'(.
T'e two *rinci*les w'ic' 'e &eCne& &eCne& in %stices as $air $airness ness is also *la(e& )aor Role in 'is $o%n&ation. an& t'e law $or All *eo*les" w'ic' are seen below brie,( .His K%ll na)e was o'n bor&le( Rawls Four roles o$ political philosophy:
Practical5 T'e Crst role role is *ractical5 *olitical *'iloso* *'iloso*'( '( can &iscoer bases $or reasone& a!ree)ent a!ree)ent in a societ( w'ere s'ar* &iisions t'reaten to lea& to con,ict
Orientation5 A secon& role o$ *olitical *'iloso*'( is to 'el* citi2ens to orient t'e)seles wit'in t'eir own social worl&. P'iloso*'( can &escribe w'at it is to be a )e)ber o$ a societ( wit' a certain *olitical stat%s Reconciliation5 A t'ir& role o$ *olitical *'iloso*'( is reconciliation to cal) o%r $r%stration an& ra!e a!ainst o%r societ( an& its 'istor( b( s'owin! %s t'e wa( in w'ic' its are rational an& &eelo*e& oer ti)e to*ianis)5 A t'ir& role is to *robe t'e li)its o$ *racticable *olitical *ossibilit(.. Political *'iloso*'( )%st &escribe wor-able *olitical *ossibilit( arran!e)entss t'at can !ain s%**ort $ro) real *eo*le. arran!e)ent
Rawls constr%cts %stice as $airness aro%n& s*eciCc inter*retations o$ t'e &eCnin! liberal i&eas t'at citi2ens are $ree an& e%al an& t'at societ( s'o%l& be $air. He 'ol&s t'at %stice as $airness is t'e )ost e!alitarian" an& also t'e )ost *la%sible" inter*retation o$ liberalis)6s $%n&a)ental conce*ts.
Rawls sees %stice as $airness as answerin! to t'e &e)an&s o$ bot' $ree&o) an& e%alit(
%stice as $airness $airness ai)s to &escribe a %st %st arran!e)ent o$ t'e )aor *olitical an& social instit%tions o$ a liberal societ(
9)-97@6I)- )F 9I6I.7-:
In or&er to s%re( t'e citi2en Rawls intro&%ce& so)e *ri)ar( !oo&s w'ic' is er( %se$%ll( $or t'e t'eir $ree an& *ower $or t'e) 'ence 'e &eCne& t'e *ri)ar( !oo&s s'own below
T'e basic ri!'ts an& liberties liberties Kree&o) o$ )oe)ent" an& $ree c'oice a)on! a wi&e ran!e o$ occ%*ations T'e *owers o$ oces an& *ositions o$ res*onsibilit( res*onsibilit( Inco)e an& wealt' T'e social bases o$ sel$0res*ect sel$0res*ect
195 I))an%el >ant5 Immanuel >ant 7 ++ A*ril 1@+4 1+ Kebr%ar( Kebr%ar( 18;4 < was
a #er)an *'iloso*'er w'o is wi&el( consi&ere& to be a central C!%re o$ )o&ern *'iloso*'(. He ar!%e& t'at '%)an conce*ts an& cate!ories str%ct%re str%ct%r e o%r iew o$ t'e worl& an& its laws" an& t'at reason is t'e so%rce o$ )oralit(. His t'o%!'t contin%es to 'ol& a )aor in,%ence in conte)*orar( t'o%!'t" es*eciall( in Cel&s s%c'*'iloso*'(" an& aest'etics. as )eta*'(sics" e*iste)olo!(" et'ics" *olitical Metaphysics:
?eta*'(sics is a tra&itional branc' o$ *'iloso*'( concerne& wit' e/*lainin! t'e $%n&a)ental nat%re o$ bein! an& t'e worl& t'at enco)*asses it" alt'o%!' t'e ter) is not easil( &eCne&. Tra&itionall(" )eta*'(sics atte)*ts to answer two basic %estions in t'e broa&est *ossible ter)s5 1.'at is %lti)atel( t'ereU +.'at is it li-eU 7pistemolo4y:
E*iste)olo!( is t'e branc' o$ *'iloso*'( concerne& wit' t'e nat%re an& sco*e o$ -nowle&!e an& is also re$er re$erre& re& to as =t'eor( o$ -nowle&!e=. It %estions w'at -nowle&!e is an& 'ow it can be ac%ire&" an& t'e e/tent to w'ic' -nowle&!e *ertinent to an( !ien s%bect or entit( can be ac%ire&. @olitical @hilosophy: @olitical philosophy is t'e st%&( o$ s%c' to*ics
as *olitics" libert(" %stice" *ro*ert(" ri!'ts" law" an& t'e en$orce)ent o$ a le!al co&e b( a%t'orit( a%t'orit(55 w'at t'e( are" w'( 7or een i$< t'e( are nee&e&" w'at" i$ an(t'in!" )a-es a !oern)ent le!iti)ate" w'at ri!'ts an& $ree&o)s it s'o%l& *rotect an& w'(" w'at $or) it s'o%l& ta-e an& w'(" w'at t'e law is" an& w'at &%ties citi2ens owe to a le!iti)ate !oern)ent !oern)ent"" i$ an(" an& w'en it )a( be le!iti)atel( oert'rown" i$ eer. In s'ort" *olitical *'iloso*'( is t'e actiit(" as wit' all *'iloso*'(" w'ereb( t'e conce*t%al a**arat%s be'in& s%c' conce*ts as a$ore)entione& are anal(2e&" in t'eir 'istor(" intent" eol%tion an& t'e li-e. li -e. esthetics: esthetics 7also s*elle& \st'etics< is a branc' o$ *'iloso*'( &ealin!
wit' t'e nat%re o$ art" bea%t(" an& taste" wit' t'e creation an& a**reciation o$ bea%t(. bea%t(. It is )ore scientiCcall( &eCne& as t'e st%&( o$ sensor( or sensori0e)otional al%es" so)eti)es calle& %&!)ents o$ senti)ent an& taste. ?ore broa&l(" sc'olars in t'e Cel& &eCne aest'etics as =critical re,ection on art" c%lt%re an& nat%re. 7thics: 7thics" also -nown as moral philosophy" is a branc'
o$ *'iloso*'( t'at inoles s(ste)ati2in!" &e$en&in! an& reco))en&in! conce*ts o$ ri!'t an& wron! con&%ct. T'e ter) co)es $ro) $ro) t'e #ree#reewor& et'os" w'ic' )eans =c'aracter=. Et'ics is a co)*le)ent to Aest'etics in t'e *'iloso*'( Cel& o$ A/iolo!(. In *'iloso*'(" et'ics st%&ies t'e )oral be'aior in '%)ans an& 'ow one s'o%l& act. How an ?ana!ers ?a-e Et'ical ecisionsU 1. Hire Hire an& *ro)ote *ro)ote *eo*le *eo*le wit' a well !ro%n& !ro%n&e& e& sense o$ *ersona *ersonall et'ics +. B%il& an or!ani2 or!ani2ation ational al c%lt%re c%lt%re t'at *laces a 'i! 'i!' ' al%e on et'i et'ical cal be'aior
3. ?a-e s%re tt'at 'at lea&ers wit'in t'e b%siness ar artic%late tic%late t'e r'etoric o o$$ et'ical be'aior an& act in a )anner t'at is consistent wit' t'at r'etoric 4. P%t &ecision &ecision )a-in! )a-in! *rocess *rocesses es in *lace t'at rre%ir e%ire e *eo*le to consi&er t'e et'ical &i)ensions o$ b%siness &ecisions
[email protected]ERS ARE BORN OR ?AE5 Lea&ers'i* is a to* *riorit( in to&a(6s or!ani2ations" 'i!'l( al%e& $or its *ower to ins*ire ac'iee)ent an& translate ision into res%lts. A $a)o%s %ote 'ol&s t'at =lea&ers are not born" t'e(6re )a&e"= an& t'at is t'e basis o$ t'is *a*er. *a*er. Lea&ers'i* &eelo*)ent" e&%cation an& trainin! are a)on! t'e )ost critical areas w'ere w'ere or!ani2ations can )a-e contrib%tions to )a/i)i2e t'e al%e o$ t'eir '%)an assets. Lea&ers are )a&e" t'e( are not born. T'e( are )a&e b( 'ar& eJort" w'ic' is t'e *rice w'ic' all o$ %s )%st *a( to ac'iee an( !oal t'at is wort'w'ile 7Lo)bar&i" 7Lo)bar &i" +;;:<. T'is state)ent b( Dince Lo)bar&i" 'all $a)e $ootball coac' $or two NKL tea)s" t'e #reen Ba( Pac-ers an& t'e New Wor- #iants" s*ar-s an interestin! &isc%ssion a)on! coac'es sc'olars an& b%siness lea&ers. An eJectie lea&er is one w'o *ossesses bot' t'e innate talents o$ one w'o will s%*erise wit' in,%ence in ,%ence oer ot'ers an& t'e learne& s-ills t'at co)e wit' e&%cation" trainin! an& e/*erience. 1.It ta-es tea)wor- to win an& + .bein! a lea&er is 'el*in! tea) )e)bers to leels t'e( co%l& not ac'iee on t'eir own. In to&a(6s worl&" w'ere t'in!s are c'an!in! at a ra*i& *ace" t'ose w'o can internali2e t'e lessons aro%n& t'e)" w'o can enision t'e i)*ortance o$ t'ose insi!'ts on t'eir en&eeo%rs" an& w'o can )otiate an& in,%ence ot'ers to act on t'ose insi!'ts" are t'e best lea&ers $or to&a(s )o&ern ti)es So)e e/*erts s%!!est t'at lea&ers are born wit' innate %alities t'at *re*are t'e) to be lea&ers" w'ile ot'ers s%!!est t'at a lea&er is not &e*en& &e* en&ent ent on in'erent in'erent %aliti %alities es 7S*ence 7S*ence"" +;;3<. +;;3<. T' T'is is nee& not be a &eba &e bate te.. Le Lea& a&er erss ar are e bo borrn an an& & )a )a&e &e.. at atc' c'in in! ! *r *res esc' c'oo oole lers rs on t' t'e e *la(!ro%n& oJers ei&ence t'at t'ere are in&ee& born lea&ers. Howeer" we i!nore t'elea&ers'i* $act t'at so)e o$ o%r nations &i& cannot not &e)onstrate %alities %ntil later in)ost li$e. eJectie lea&ers
Beca%se lea&ers'i* is so i)*ortant to o%r $%t%re an& 'ow t'e( can &e)ons &e) onstra trate te t' t'at at t'e t'e( ( ar are e sel sel$$ )a& )a&e. e. As $or $or)er )er Pr Presi esi&en &entt wi wi!'t !'t . Eisen'ower once sai&" =T'e one %alit( t'at can &eelo* b( st%&io%s re,ection an& *ractice is t'e lea&ers'i* o$ )en.= T'is *a*er ar!%es t'at s%cc s% cces ess$ s$%l %l le lea& a&er ers' s'i* i* is at atta tain inab able le"" an an& & t' t'at at at atta tain in)e )ent nt in ino ol les es a beneCcial *rocess o$ inner !rowt'. ALI6I7S )F L7D7*:
1. Strate!ic t'in-er +. Abilit( to e)*ower ot'ers 3. Initiatie 4. Strate!( $or)%lation an& i)*le)entation . Positie )ental attit%&e 9. Disionar( @. Enco%ra!in! '%)an *otential 8. illin!ness to c'an!e :. Abilit( to 'an&le con,ict 1;. EJectie co))%nicator 11. S-ille&to?otiator 1+ Abilit( ins*ire tr%st 13. Abilit( to !ain co))it)ent
18. Biblical Derses5 18. lassiCcations o$ ?ana!e)ent Plannin! an& strate!( Lea&ers'i* o))%nication ontrollin! ?otiation Tea) wor Tea) H%)an reso%rce )ana!e)ent iersit( Or!ani2in!
1:. ?IHEAL PORTER5 1:. Michael 7u4ene @orter 7a!e 99<was born in nite& States on ?a( +3"
1:4@.. A$t 1:4@ $ter er in init itia iall ll( ( !r !ra& a&%a %ati tin! n! in ae aerron ona% a%ti tica call en en!i !ine neer erin in!" !" Por orte terr ac'iee& an econo)ics &octorate. @)*67*2S FI7 F)*97S 9)-97@6:
Porter6s Crst boo- o)*etitie Strate!( 71:8;<" w'ic' 'e wrote in 'is t'eories" an& is consi&ere& b( )an( to be &eCnitie wor- on cor*orate strate!(. T'e boo- 'as been *%blis'e& in 1: lan!%a!es an& re0*rinte&
a**roac'in! si/t( ti)es. It c'an!e& t'e wa( b%siness lea&er’s t'o%!'t an& re)ains a !%i&e o$ c'oice $or strate!ic )ana!ers oer t'e worl&. EISTIN# O?PETITIDE RIDALRW IN THE INSTRW THREA THREAT T OK NE ?AR>ET ?AR>ET ENTRANTS ENTRANTS BAR#AININ# POER OK BWERS POERS OK SPPLIERS THREA THREAT T OK SBSTITTE SBSTITTE PROTS
7JIS6I-+ 9)M@76I6I7 *IL* I- I-DAS6*:
O?PETITIDE RIDALRW IS A #OO STARTIN# POINT TO HEN ANALWVIN# A PARTILA ARTILAR R INSTRW IN STRW. IK ENTRW TO AN INSTRW IS EASW THE THEN N O?PETITIDE RIDALRW IS LI>ELW TO BE HI#H. IK IT IS EASW KOR STO?ERS TO ?ODE TO SBSTITTE PROTS KOR EA?PLE KRO? O>E TO A ATER TER THEN A#AIN RIDALRW ILL BE HI#H. #ENERALL #ENE RALLW W O?PETITIDE RIDALRW ILL BE HI#H IK5 ] THERE IS LITTLE IKKERENTIATION BETEEN THE PROTS SOL BW O?PETITORS. ] O?PETITORS ARE APPROI?ATELW THE SA?E SIVE OK EAH OTHER. ] IK O?PETITORS HADE SI?ILAR STRATE#IES. ] IT IS OSTLW TO LEADE THE INSTRW 7EIT BARRIERS< B*+I-I-+ @)07* )F BA7*S:
BWERS OR STO?ERS AN EERT INKLENE AN ONTROL ODER AN INSTRW IN ERTAIN IR?STANES. THIS HAPPENS HEN5 ] THERE IS LITTLE IKKERENTIATION ODER THE PROT AN SBSTITTES AN BE KON EASILW BW STO?ERSGBWERS. ] BWERSGSTO?ERS ARE SENSITIDE TO PRIE KLTATIONS. ] SITHIN# TO ANOTHER PROT IS NOT OSTLW KOR STO?ERSGBWERS @)07*S )F SA@@LI7*S:
SPPLIERS ARE ALSO ESSENTIAL KOR THE SESS OK AN OR#ANIVATION AS THEW PRODIE BSINESSES ITH THE RESORES THEW NEE TO PROE THEIR PROTS AN SERDIES. SPPLIER POER AN O?E KRO?5 ] IK THERE IS ONE OR ST A KE SPPLIERS THAT AN PRODIE THE RESORES A BSINESS NEES. ] IK IT IS EPENSIDE TO ?ODE KRO? ONE SPPLIER TO ANOTHER 7>NON ALSO AS SITHIN# OST< ] IK THERE IS NO OTHER SBSTITTE KOR THE PROT PRODIE BW THE SPPLIER. SPPLIER. 6H*7 6H*76 6 )F -70 M*>76 7-6*-6S:
THE THREAT THREAT OK NE OR#ANIV OR#ANIVA ATIONS ENTERIN# TH THE E INSTR INSTRW W IS HI#H HEN IT IS EASW KOR AN OR#ANISATION TO ENTER THE INSTRW I.E. ENTRW BARRIERS ARE LO. HEN A NE BSINESS IS EIIN# HETHER TO ENTER AN INSTRW IT ILL LOO> AT5 HO STO?ERS ARE REATIN# TO EISTIN# PROTS" HO MI>LW IT AN AHIEDE EONO?W OK SALES OL IT HADE AESS TO SPPLIERS AN OL #ODERN?ENT LE#ISLATION PREDENT THE? OR ENORA#E THE? TO ENTER THE THE INSTRW INSTRW. 6H*76 6H*7 6 )F SABS6I6A67 @*)DA96S:
THE THREAT THREAT KRO? SB SBSTITTE STITTE PROTS IS HI#H HEN5 ] THE PRIE OK THE SBSTITTE PROT KALLS. ] IT IS EASW KOR ONS?ERS TO SITH KRO? ONE SBSTITTE PROT TO ANOTHER. ] BWERS ARE ILLIN# TO SBSTITTE PROTS KRO? IKKERENT O?PETITORS
+;.oi)batore +;.oi)bator e >ris'narao 7>< Pra'ala&5
INTRODUCTION C K . PRAHALAD Prahalad was the ninth of eleven children born in 1941 in to a Kannada speain! fa"il# in Coi"batore$ %a"il &ad'. His father was a well(nown )ansrit scholar and *'d!e in Chennai +n +ndia$ the word ,!'r', is not 'sed in a cavalier fashion. +t denotes certain level of wisdo"$ achieve"ent and respect !iven b# the disciples. %he title sits li!htl# on those who are worth# of it -ro" that point Coi"batore Krishnarao Prahalad can be called a !'r'. !'r'. His tho'!ht tho'!ht process !ot for"'lated for"'lated b# observin! observin! b'sinesses b'sinesses in action and his ideas th's for"'lated altered "an# b'sinesses.
ACADEMIC He was a !rad'ate in Ph#sics fro" Lo#ola Colle!e(Chennai. He did his "asters fro" ++A and his D/A fro" Harvard in 190 Post!rad'ate Diplo"a in /'siness Ad"inistration fro" the +ndian +nstit'te +nstit'te of ana!e"ent Ah"edabad Ah"edabad in 1922 At Harvard /'siness )chool$ Prahalad wrote a doctoral thesis on "'ltinational "ana!e"ent in *'st two and a half #ears$ !rad'atin! with a D./.A. de!ree in 190.
AS A TEACHER He wored as a "ana!er in a branch of the 3nion Carbide batter# co"pan#. He has ta'!ht in +ndia and A"erica$ event'all# *oinin! the fac'lt# of the 3niversit# of ichi!an,s /'siness )chool worin! with a wide cross(section of co"panies fro" the C5s of the top 67 -ort'ne 877 fir"s to Hind'stan Lever Li"ited and icrosoft Corporation$ +ndia.
HIS FAMOUS BOOKS •
The Core Competence of the Corporation The Fortune at the Bottom of the Pyramid
The Core The Core Competence Competence of the Corporation
1. +t is not not eas# for co"peti co"petitors tors to i"itate. i"itate. 8. +t can be re'sed re'sed widel# widel# for "an# "an# prod'cts prod'cts and and "arets. "arets. 6. +t "'st contrib't contrib'tee to the end cons'"er, cons'"er,ss eperienced eperienced benefits benefits and the val'e val'e of the prod'ct or service to its c'sto"ers. Core co"petencies are partic'lar stren!ths relative to other or!ani:ations in the ind'str#$ which provide the f'nda"ental basis for the provision of added val'e. Core co"petencies reflect the collective learnin! of an or!ani:ation and involve coordinatin! diverse prod'ction sills and inte!ratin! "'ltiple strea"s of technolo!ies. +t incl'des co""'nication$ involve"ent and a deep co""it"ent to worin! across or!ani:ational bo'ndaries . -ew co"panies are liel# to b'ild world leadership in "ore than five or si f'nda"ental co"petencies. MAIN IDEA
Ret'in-in! t'e or*oration T'e Roots o$ o)*etitie A&anta!e
How Not to T'in- o$ o)*etence
I&enti$(in! ore o)*etencies An& Losin! T'e)
Kro) ore o)*etencies to ore Pro&%cts
T'e T(rann( T(rann( o$ t'e SB
eelo*in! Strate!ic Arc'itect%re
Re&e*lo(in! to E/*loit o)*etencies
THOUGHTS %wo of his "a*or ideas; core co"petencies of the or!ani:ation Levera!in! on the or!ani:ation %his idea is looin! at poor as so'rce of profit than an ob*ect of charit#. He t'rned the entire idea on its head and s'!!ested the need for corporations to foc's on their "ain stren!th or core co"petencies. Prahalad has been a"on! top ten "ana!e"ent thiners in ever# "a*or s'rve# for over ten #ears. #ears . Prahalad Prahal ad ar!'es ar!'es that that co"pan co"panies ies have have not "ade eno'!h eno'!h 'se of the opport opport'ni 'nitie tiess provided b# !lobali:ation .%he second factor is the advent of di!ital technolo!ies$ which provide a different wa# to connect poor people with the rich. -or ea"ple; Cavincare of Chennai was alread# into sachet sha"poos and vario's brands of pan "asala in po'ches were bi! "aret s'ccess. %he &Cs of the west which were alwa#s in bi!!er< lar!er< !reater "ode co'ld not 'nderstand the "aret of the poor. %he# were 'sed to sellin! 17 bottles of sha"poo in a crate and offer two bottles as bon's. CK consolida consolidated ted this idea of poor as "aret an# an &C in +ndia later followed the Cavincare ro'te to tar!et the poor. ven /isc'its are now sold in pacs of one or two for as low as one r'pee.
EXSISTANCE OF THOUGHTS His disc's disc'ssio sion n on core core co"pet co"petenci encies es had its ='o ='ota ta of critics critics isti istin! n! traditi traditiona onall b'sinesses !et in to 'nrelated areas and s'cceed r. )rinivasan$ who is the Chair"an and ana!in! Director of %>) Capital -'nds$ recalled that the he was one of the fo'nder( directors of the or!anisation %he "areter sho'ld anal#se the poors choice over their lives an and d th thee prod prod'c 'cts ts th the# e# 's 'se. e. Hind Hind's 'stan tan Leve Lever,s r,s s'cce s'ccess ss in "ar "areti etin! n! soap soap(p (pow owde derr an and d deter!ents in s"aller$ cheaper 'nits.
SAYINGS +f #o' loo at what + have done over the #ears$ + first wored on the challen!es of "ana!in! "ana!i n! "'ltin "'ltinati ationa onals. ls. /i! idea is the for"'l for"'latio ation n abo't abo't the bottom of the py!m"# ?/5P@ as "aret opport'nities for corporate Prahalad had drea"t of +ndia beco"in! an econo"ic leader and a "oral leader in the co"it# of nations.
+1. Eniron)ental iss%es o$ Sterlite co**er5
Sterlite Industries India Ltd? is a s%bsi&iar( o$ De&anta
Reso%rces Reso %rces *lc" a &iersiCe& an& inte!rate& )etals an& )inin! !ro%*.
T'e co)*an( en!a!es *ri)aril( *ri)aril( in t'e *ro&%ction *ro&%ction o$ co**er in T%ticorin T%ticorin In&ia. Its *ro&%cts *ro&%cts incl%&e co**er cat'o&es cat'o&es an& cast co**er ro&s" incl%&in! 11 )) an& 1+ )) ro&s %se& in t'e
trans$or)er in&%str(" an& 8 )) ro&s %se& b( t'e wires an& cables trans$or)er in&%str( wit' a**lications in 'o%sin! wires" electrical cables" an& teleco) cables
T'e co)*an(’s )ain o*eratin! o*eratin! s%bsi&iaries ar are e Hin&%stan Vinc Li)ite& $or its 2inc an& lea& o*erations
)!er!ie<:
+;";;; *eo*le lie wit'in @ -) o$ t'e *lant.
It e)*lo(s 4";;; an& s%**orts t'o%san&s )ore obs in&irectl(. B%t since o*enin! in 1::9 it 'as s*lit t'is coastal cit( between resi&ents w'o sa( it is cr%cial $or t'e local econo)( an& $ar)ers" Cs'er)en an& w'o see it as a 'ealt' 'a2ar&
ORER5
In Se*te)ber +8"+;1; T'e ?a&ras Hi!' o%rt or&ere& closin! &own o$ Sterlite In&%stries w'ile t'e National T Tr%st r%st $or lean Eniron)ent’ Eniron)ent’ Cle& t'e Crst writ *etition a!ainst t'e !rantin! o$ eniron)ental clearance to Sterlite In&%stries in 1::9.
R%le o$ t'e Eniron)ent 7Protection< R%les 1:89" *laces restriction on t'e location o$ in&%stries $ro) ecolo!icall( sensitie areas" b%t Sterlite in&%stries was sit%ate& well wit'in + -)s o$ ecolo!icall( sensitie an& *ro'ibite& area" w'ic' as*ect t'e central !oern)ent s'o%l& 'ae ta-en into consi&eration be$ore !iin! eniron)ental clearance" sai& t'e Benc' in its or&er or&er..
S)9I76L 9)M@LI-6S:
March 83 ,8K=3 0 Dilla!ers liin! close to t'e $actor( co)*laine& o$ breat'in! &ic%lt(" o)itin! an& e(e irritation" !iin! rise to
s%s*icion o$ a s%l*'%r &io/i&e lea- $ro) t'e co**er s)eltin! *lant .
March 8, T T%ticorin %ticorin &istrict collector sai& sai& *reli)inar( inesti!ation inesti!ation
b( a tea) o$ ocials le& b( t'e Reen%e e*art)ent Ocials collecte& e^%ent e)ission e)ission &ata $ro) $ro) all $actories in t'e icinit(" incl%&in! SIL" SPI an& !oern)ent an& *riate t'er)al *ower %nits" s%!!este& t'at t'e s%l*'%r &io/i&e %nit at Sterlite o**er In&ia co%l& be t'e so%rce o$ t'e !as lea-. B%t onl( $%rt'er inesti!ation co%l& conCr) w'et'er t'e e)ission was aboe *er)issible li)its" 'e a&&e&.
Reen%e &e*art)ent ! Reen%e !ae ae an or&er or&er to t'e co)*an( co)*an( see-in! e/*lanation $or t'e inci&ent wit'in Ce &a(s.
ud4ment day day on March 8, 8K=3:
Ta)il Ta)il Na&% state6s P Poll%tion oll%tion ontrol ontrol Boar& 7TNPB< 7TNPB< sai& Sterlite release& two !as *l%)es earl( on t'e )ornin! o$ ?arc' +3" containin! as )%c' as +":41.1+ )illi!ra)s *er c%bic )eter o$ S%l*'%r &io/i&e" al)ost oJ t'e sensor6s c'art an& )ore t'an &o%ble a !oern)ent li)it $or s)o-estac- concentration.
9)-9LASI)-:
T'o%!' t'e *lant !ies e)*lo()ent e)*lo()ent o**ort%nities an& econo)ic !rowt'" b%t since it is *osin! a 'ar)$%l t'reat to t'e in'abitants liin! aro%n& it s'o%l& be i))e&iatel( )oe& to a *lace w'ere it is *er)issible an& sa$e to o*erate wit'o%t 'ar)in! an(one.
Beca%se all t'ese beneCts t'at !ot. an& ot'ers !et are no wa( co)*are& to H?AN LIDES
++.Swa)i Die-anan&a5
Born as Naren&ranat' Naren&ranat' atta in alc%tta" t'e ca*ital o$ Britis' In&ia" on 1+ an%ar( 1893 &%rin! t'e ?a-ar San-ranti $estial.
Intereste& in s*irit%alit( $ro) a (o%n! a!e an& was $ascinate& b( wan&erin! ascetics an& )on-s.
An ai& rea&er an& interest in a wi&e ran!e o$ s%bects" incl%&in! *'iloso*'(" reli!ion" 'istor(" social science" art an& literat%re.
*anis'a&s" Interest in Hin&% scri*t%res" scri*t%res" incl%&in! t'e De&as" De&as" t'e *anis'a&s" t'e B'a!aa& #ita #ita"" t'e Ra)a(ana" Ra)a(ana" t'e ?a'ab'arata ?a'ab'arata an& an& P%ranas.. t'e P%ranas
it' Ra)a-ris'na5
?eetin! Ra)a-ris'na Ra)a-ris'na in 188+ 0 t%rnin! *oint in li$e.
Initiall( rebelle& a!ainst 'is i&eas" b%t a$ter $at'er’s s%&&en &eat' an& $a)il( le$t ban-r%*t" Die-anan&a Die-anan&a $o%n& solace in 'is teac'in!s.
Acce*tance o$ Ra)a-ris'na as #%r%.
Ko%n&in! o$ Crst Ra)a-ris'na ?at' at Barana!ar a$ter 'is &eat'.
Ra)a-ris'na '%!e i)*act on DieRa)a-ris'na Die-anan&a’s anan&a’s *ersonalit( an& t'o%!'ts.
T'o%!'ts an& teac'in!s teac'in!s on *'iloso*'( *'iloso*'(55
o%ntr(’s $%t%re &e*en&ent on *eo*le an& teac'in!s $oc%se& on '%)an &eelo*)ent
Lin-e& )oralit( wit' control control o$ t'e )in&" seein! tr%t'" *%rit( an& %nselCs'ness
A&ise& 'is $ollowers to be 'ol(" %nselCs' an& to 'ae $ait'
S%**orte& celibac( So%rce o$ *'(sical an& )ental sta)ina an& elo%ence
E)*'asi2e& t'at s%ccess was an o%tco)e o$ $oc%se& t'o%!'t an& action
I)*ortant lessons o$ *'iloso*'(5
Power o$ )in& 'en )in& is intensel( ea!er" an(t'in! ca) be acco)*lis'e&. Ta-e Ta-e %* one i& i&ea ea T'in- abo%t it" &r &rea) ea) abo%t an& lie on it . T'is is t'e wa( to s%ccess.
Lie %* to (o%r 'i!'est i&ea.
Stan& %*" be bol&" be stron!.
T'ere is no 'el* $or (o% o%t o$ (o%r (o%rsel$ sel$..
Lessons on ?ana!e)ent5 Here are so)e e/cer*ts $ro) Die-anan&a6s letter to Swa)i Bra')anan& written on 1st A%!%st 18:8 $ro) Srina!ar0
No ob can be learnt wit'o%t *ractical e/*erience" t'eor( itsel$ is not s%cient 0Qwe all -now 'ow i)*ortant *ractical e/*erience is nowa&a(s. T'ere s'o%l& s'o%l& alwa(s be bac-%*s" bac-%*s" i$ so)ebo&( !oes awa(" ot'ers s'o%l& be rea&( to ta-e 'is wor- %* 0Q its a *er$ect e/a)*le o$ ris)ana!e)ent. Nobo&(be wor-s interest an& )otiation. Eer(bo&( s'o%l& !ien%nless wor- t'ere w'ic'iswo%l& interest 'i)G'er. it' interest
co)es &e&ication.0QT'is is t'e cornerstone o$ Her2ber!6s t'eor( o$ )otiation w'ic' ca)e )%c' later
Eer(bo&( s'o%l& 'ae a s'are in wor- an& *ro*ert( an& eer(bo&( s'o%l& !et a oice in )ana!e)ent 0Q A!ain &irectl( relate& to )otiation. It too- )o&ern )ana!e)ent a lon! ti)e to reali2e t'is.
#ie eer(bo&( a res*onsible *osition alternatel( wit' an e(e to watc' an& control 7)onitor<. T'en onl( we can !et a s(ste) &rien b( *rocess 0Qit'o%t )onitorin! acco%ntabilit( &oes not co)e.
eelo* a *rocessG)ac'ine w'ic' wor-s 'i)sel$" t'en *eo*le can be $o%n& $or b%siness an& wor- 0Q we onl( 'a& To(ota Pro&%ction S(ste) an& TM? in t'e later 'al$ o$ ne/t cent%r(" w'ile t'is t'o%!'t e/iste& in t'e )in& o$ t'is !reat )an a cent%r( a!o.
e cannot )a-e a *er)anent or!ani2ation beca%se we neer li-e to s'are *ower wit' ot'ers an& neer t'in- o$ w'at will co)e a$ter we 'ae !one 0Q Isn6t it still tr%e o$ #oern)ents" bot' &e)ocratic an& a%tocraticU
+3.
TILITARIANIS?5
'at is Nor)atie et'icsU
Nor)atie et'ics is t'e st%&( o$ et'ical action. It is t'e branc' o$ *'iloso*'ical et'ics t'at inesti!ates t'e set o$ %estions t'at arise w'en consi&erin! 'ow one o%!'t to act" )orall( s*ea-in!.
Kor e/a)*le. It is abo%t t'e %estion o$ w'at )a-es ri!'t actions ri!'t an& w'at )a-es wron! actions wron!.
Histor( o$ tilitarianis)5 ohn
Stuart Mill Mill" was t'e one w'o ca)e %* wit' t'e t'eor( o$
%tilitarianis). He was t'e )ost in,%ential En!lis' s*ea-er an& !reat *'iloso*'er o$ 1:t' cent%r(. cent%r(. He was t'e )ost intelli!ent )an wit' t'e intensit( o$ %estionin! lo!ic wit eer( in&ii&%al actions. 'at is %tilitarianis)U5 It is t'e t'eor( o$ ri!'t an& wron! w'ic' )eans basicall( an e/tract $ro) t'e nor)atie et'ics t'eor(. Howeer %tilitarianis) reoles aro%n& 3 cor core e ele)ents ele)ents o$ li$e.
1 T'e T'e % %ti tili lit( t( *r *rin inci ci*l *le e + T'e !reat !reatest est 'a**i 'a**ines nesss *ri *rinci nci*le *le 3 Ha**in Ha**iness ess *leas *leas%r %re e_a abs bsenc ence e o$ *ai *ain n
n'a**iness *ain _ absence o$ *leas%re
THE TILITW PRINIPLE5 PRINIPLE5 PLEASRE AN KREEO? KRO? PAIN PAIN ARE THE ONL ONLW W ESIRABLE THIN#S AT THE EN THA THAT T IS" THEW ARE THE ONLW ONLW INTRINSI INTRINSI #OOS IN THE EN
+4. SOT Anal(sis5 +4.
eelo*e& as a tool $or )ar-etin! in w'ic' internal an& e/ternal eniron)ent are scanne& as an i)*ortant *art o$ t'e strate!ic *lannin! *rocess.
Internal $actors can be classiCe& cla ssiCe& as stren!t's 7S< or wea-nesses 70<.
7ternal $actors can be classiCe& as o**ort%nities 7)< or t'reats 76<.
Stren!t's an& ea-nesses o$ t'e internal eniron)ent e.!. staJ 7or internal c%sto)ers<" oce tec'nolo!(" wa!es an& Cnance" etc.
O**ort%nities or T'reats $ro) t'e eternal )icro0eniron)ent e.!. clients" a!ents an& &istrib%tors" s%**liers" o%r co)*etitors" etc. an& )acro0eniron)ent
'( %se SOT toolsU
SOT is a str%ct%r str%ct%re& e& anal(tical $ra)ewor-. SOT 'el*s to $oc%s on areas o$ stren!t'" reco!nise li)itations an& &eelo* o**ort%nities in t'e )ost *ro)isin! &irections.
SOT is %se& wi&el( beca%se it is %ic- an& eas( to learn.
Stren!t's5
Stren!t's are are t'ose $eat%res o$ t'e b%siness w'ic' allow (o% to o*erate )ore eJectiel( t'an (o%r co)*etitors
ea-nesses5
ea-nesses are areas ca*able o$ i)*roe)ent. Are (o% lac-in! s-ills or new *ro&%ctsU o (o% 'ae a 'i!'er cost base or lower
*ro&%ctiit( t'an (o%r co)*etitorsU Wo% )%st $ace an( %n*leasant tr%t's abo%t (o%r b%siness an& be realistic O**ort%nities5
'an!es in tec'nolo!( an& )ar-ets" e! t'e Internet
'an!es in !oern)ent *olic( or re!%lations G le!islation Local an& !lobal eents
Potential new %ses o$ *ro&%cts an& G or serices
se o$ )ar-etin! or *ro)otional tec'ni%es to boost t'e b%siness
Social $actors" e! *o*%lation ,%ct%ation" li$est(le c'an!es
T'reats5
'an!in! &e)an&.
E)er!ence o$ new tec'nolo!ies or innoatie *ro&%cts an& serices.
New re!%lations or increase& tra&e barriers e.!. eniron)ental lobb( see-s a ban on la%nc'in! s*acecra$t.