Portfolio

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My final design portfolio for Comm 130

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Content

Paul Thorsen
PORTFOLIO

CONTACT
Paul Thorsen
214.684.8444
[email protected]
7944 Roundrock rd
Dallas, TX, 75248

2

Table of Contents
......................................................4
Stationery
Brochure........................................................6
Web Page ......................................................8
Logos .............................................................10
Photodesign ...............................................12
Montage.......................................................14
Event Ad .......................................................16
Flier.................................................................18

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LETTERHEAD
Description:
Matching letterhead and business card designed using a
personally created logo.

Date:
11/8/2014

Course/Instructor:
Comm 130 Section 03
Ben Pingel

Program(s)/Tools
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Objectives:
Create a new logo to fit a company or personal image.
Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator and InDesign.

Process:
I took my logo for TMT and created lines off of it like a
grid. Then I took a nice color scheme to the bottom of the
letterhead and the logo. I decided to cut the top rectangle off
short to create a section for the information to go in the right
corner.

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BUSINESS CARD
Description:
Matching letterhead and business card designed using a
personally created logo.

Date:
11/8/2014

Course/Instructor:
Comm 130 Section 03
Ben Pingel

Program(s)/Tools
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Objectives:
Create a new logo to fit a company or personal image.
Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator and InDesign.

Process:
I created the logo to incorporate an “M” and two “T”s to
stand for TMT. I then created a grid system to show that the
company deals in creating software. I carried that logo to
the front of the business card. I chose four really nice colors
to go on each of the parts in the logo and carried those four
colors onto the bottom of the front of the business card and
also the bottom of the letterhead.

6

Paul Thorsen
214.676.2485
[email protected]
7456 Rockhill Lane Dallas, TX 75236

Projects

7

BROCHURE
Description:
A two-sided (duplex) folding brochure.

Date:
11/8/2014

Course/Instructor:
Comm 130 Section 03
Ben Pingel

Program(s)/Tools
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Objectives:
Set up and align a two-sided folded document.
Learn how to wrap text around an image.
Use paragraph styles in InDesign.

Process:
I decided to go with a simple tri-fold brochure. I took images
of my own work and used them for the brochure. I used the
pen tool to create the diagonal cuts across the page from
the image to the sections of text. I used the pen tool again
to create the body copy sections where the text paragraph
should follow the slant of the box.

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WEB PAGE
Description:
A web page to showcase a personally created logo.

Date:
11/22/2014

Course/Instructor:
Comm 130 Section 03
Ben Pingel

Program(s)/Tools
Adobe Illustrator
Brackets

Objectives:
Design a web page using HTML to display a logo and
content.
Acquire a working knowledge of HTML and basic
understanding of CSS.

Process:
I created the HTML document myself and inserted all of the
important information that I needed to use. Then I took a
CSS template and pretty much rewrote everything so I could
understand what was doing what. Then I took the purple
from my logo and bought it to the bottom of the web page. I
changed the fonts and threw in an iPhone with my logo on it
to make it interesting.

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LOGOS
Description:
Three logo variations for the same company.

Date:
11/1/2014

Course/Instructor:
Comm 130 Section 03
Ben Pingel

Program(s)/Tools
Adobe Illustrator

Objectives:
Create a variety of logos to fit a company or personal image.
Use the basic tools of Illustrator

Process:
I used the pen tool to create the pen in the three logos.
I found a nice golden color for the top logo and found
the complimentary blue color for the pen. I found some
awesome script fonts online and incorporated them into the
three logos to make the connection to calligraphy.

12

VANDALAY PENS

Van
dal
ay Pens
1.
2.
3.
13

PHOTODESIGN
Description:
A personally taken photograph that has been edited/
formatted using Photoshop.

Date:
10/18/2014

Course/Instructor:
Comm 130 Section 03
Ben Pingel

Program(s)/Tools
Adobe Photoshop
Nikon S9000 Camera

Objectives:
Learn basic photography skills.
Use a selection tool to isolate a portion of the image.
Desaturate the selected portion of the image.
Use a filter or colorize a portion of the image.

Process:
I brought the photo into Photoshop and edited it with the
four basic edits. I sharpened the divots in the basketball to
have them stand out more. I also took out some blemishes
from the ball with the spot healing tool. Then I cropped it to
fit the rule of thirds better. I created two rectangles and took
the colors from the photo with the eye-dropper tool. I set up
the photo to have complimentary colors in it.

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MONTAGE
Description:
An inspirational montage made by the blending of two or
more images, and the use of typography.

Date:
10/26/2014

Course/Instructor:
Comm 130 Section 03
Ben Pingel

Program(s)/Tools
Adobe Photoshop

Objectives:
Learn to manage Photoshop layers.
Learn to blend images together smoothly, using masks.
Use filters.
Apply appropriate typography.

Process:
I cropped the background image to 8.5×11. I selected Jesus
and the child and moved him to the background image, then
I added a mask. With black paint and a 100% opacity, softedged brush, I painted away the hard image edges. With a
larger black brush at 30% opacity and 30% flow, I blended
the image into the background, so it looks like he and the
child is melting into the scene. I added a scripture verse with
varying fonts, with emphasis on certain words that I wanted
to stand out.

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EVENT AD
Description:
A color full-bleed event ad to promote a fundraiser using
only Microsoft Word and a scanner.

Date:
10/11/2014

Course/Instructor:
Comm 130 Section 03
Ben Pingel

Program(s)/Tools
Microsoft Word
Scanner

Objectives:
Find, scan, and import a high-quality image.
Create a full-bleed design.
Use text boxes for layout in Word.
Insert and edit images in Word.

Process:
I took an image that my roommate had of him cycling
and scanned it using the scanner in the lab. The print was
smaller than I would have liked, so I scanned it using 300ppi
so that I could make it a bit larger. I wanted the picture to
be the center piece. I started with just the orange rectangle
filling up the bottom third of the piece. I found a triad color
that I used in the other two shapes that I created in the flier.

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FLIER
Description:
Black and White promotional flier to promote a graduate
leadership conference.

Date:
10/5/2014

Course/Instructor:
Comm 130 Section 03
Ben Pingel

Program(s)/Tools
InDesign

Objectives:
Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic flier
layout.
Create a project folder with image, logo, and InDesign
document to keep links intact.

Process:
Sketches were used first to brainstorm different layouts. I
then went into InDesign to create the digital copy. After a
rough draft and three different critiques, I revised the flier to
make the final copy. I created the title the largest to grab the
attention of the viewer first.

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