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Idea launches in Jharkhand
Idea Cellular, India’s 3rd largest mobile operator offers its services to over 150 Lakh people in Jharkhand. Over 2,500 towns and villages covered in 1st phase. With the roll out of services, IDEA’s footprint will cross 80% of the national mobile telephony market. Jharkhand, 8th February 2013: Idea Cellular has launched its GSM mobile services in Jharkhand covering over 150 lakh people and providing services to over 2,500 towns and villages. In addition to offering its customers a range of VAS products, Idea's 3G ready EDGE network will enable prepaid and post paid subscribers to experience wireless internet on the mobile and computer through data cards. As part of the inaugural offer, Idea has introduced multiple tariff plans ranging from competitive special tariff vouchers to variable talk time and validity offerings based on the consumption and usage patterns of the customers. Idea has also tied up with Nokia to provide bundled offers to its customers in Jharkhand. Speaking on the launch, Mr. Himanshu Kapania, Managing Director, IDEA Cellular Ltd, said, “With IDEA’s launch in Jharkhand we now cover 80% of the Indian telephony market, moving closer everyday to our goal of emerging as a leading cellular operator. A large part of these states’ migratory workforce, will now be able to stay connected on our pan Indian network enjoying a truly world class telephony experience. I am confident that we would be able to achieve strong penetration in Jharkhand to become the most preferred service provider for all our customers very soon. IDEA is committed to delivering unmatched services, which are both scalable and flexible”. Ms. Monishi Ghosh, Circle Head, IDEA Cellular Ltd, Jharkhand Circle, said “We are extremely proud to announce the launch of our services in Jharkand. Our network capabilities will provide high quality connectivity to all our discerning customers, backed by our 24x7 call centre that offers personalized assistance. IDEA Cellular has been in the forefront of innovative value added services and customized packages to suite all needs. I ensure the people of Jharkhand that IDEA shall redefine standards of mobile telephony in the states”.

About IDEA Cellular Ltd IDEA Cellular is India’s 3rd largest national mobile operator, with over 100 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive

network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India. IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities. More information on the Company is available at: www.ideacellular.com and on the Group at: www.adityabirla.com.

For further information, please contact: IDEA Cellular Limited Imprimis PR

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