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Social
 Media
 With
 a
 Conscience:
 “Privacy-­‐Centric”
 Social
  Network,
 Sgrouples,
 Launches
 iOS
 and
 Android
 App
 at
  TechCrunch
 Disrupt
 

  Mountain
 View,
 CA
 (April
 27,
 2013)
 –
 Sgrouples®,
 the
 world’s
 private
 social
  network,
 today
 announces
 the
 official
 launch
 of
 its
 mobile
 offering
 at
 TechCrunch
  Disrupt.
 Now
 in
 open
 beta,
 Sgrouples,
 today
 announces
 its
 multi-­‐platform
 app,
  available
 on
 both
 the
 iOS
 and
 Android
 platforms.
 The
 free
 app
 joins
 the
  groundbreaking
 desktop
 version
 of
 the
 safe
 social
 network
 that
 represents
 people’s
  “real
 life”
 social
 behaviors
 online.
 In
 a
 landscape
 where
 social
 media
 leaders
 like
  Eric
 Schmidt
 and
 Mark
 Zuckerberg
 tout
 privacy
 as
 a
 dead
 concept,
 Sgrouples
 has
  rapidly
 grown
 in
 membership
 while
 receiving
 numerous
 awards
 and
 accolades.
 
 
 
 “Sgrouples
 is
 the
 natural
 evolution
 of
 the
 social
 media
 experience,”
 says
 Sgrouples
  CEO
 Mark
 Weinstein,
 “as
 it
 mimics
 the
 kind
 of
 interactions
 and
 sharing
 habits
 real
  people
 have
 in
 real
 life.
 Our
 goal
 is
 to
 build
 the
 ultimate
 social
 network,
 and
 give
 it
 a
  conscience.
 Sgrouples
 was
 founded
 because
 we
 were,
 frankly
 horrified
 by
 the
  exploitative
 nature
 of
 mainstream
 social
 networks
 that
 quietly
 collect
 user
 data,
  behavior,
 locations
 and
 patterns,
 and
 sell
 it
 as
 part
 of
 their
 advertising
 packages.
  Sgrouples
 treats
 our
 users
 with
 scrupulous
 respect
 for
 their
 humanity.
 We
 will
  never
 steal,
 spy
 or
 sell
 our
 user’s
 privacy
 for
 personal
 gain.”
 
  Both
 Weinstein
 and
 Sgrouples
 have
 been
 featured
 on
 Fox
 News,
 Forbes,
 Business
  Insider,
 ZDNET,
 INC,
 and
 numerous
 top-­‐tier
 media
 outlets
 in
 the
 USA
 and
 abroad.
  Mark
 is
 also
 a
 regular
 contributor
 to
 The
 Huffington
 Post
 where
 he
 discusses
 online
  privacy
 issues.
 
  A
 Different
 Kind
 of
 Social
 Network
  Sgrouples
 offers
 its
 members:
 
  1)
 Simple,
 quick
 group
 creation.
 Private
 groups
 are
 easy
 to
 make
 for
 short-­‐term
  projects,
 long-­‐standing
 relationships
 like
 families,
 or
 large
 groups
 around
 a
 common
  interest.
 Groups
 are
 all
 color-­‐coded
 for
 easy
 identification,
 and
 they
 are
 all
  accessible
 from
 the
 website
 and
 the
 mobile
 app.
 
  2)
 Simple,
 powerful
 sharing.
 From
 one
 place,
 users
 can
 share
 a
 post
 with
 as
 many
  or
 as
 few
 groups
 as
 they
 wish,
 being
 confident
 that
 only
 the
 intended
 people
 will
 see
  what
 they
 share.
 Users
 can
 view
 all
 the
 new
 posts
 in
 each
 group,
 or
 view
 the
  collective
 stream
 of
 everything
 that's
 shared
 in
 all
 their
 groups
 and
 their
 direct
 
 Multi-­‐Platform
 Application
 Enables
 “Safe
 Sharing”
 from
 Anywhere
 

messages,
 color
 coded,
 in
 one
 convenient
 place
 called
 "What's
 New."
 
  3)
 Photos.
 The
 full-­‐featured
 photo
 service
 on
 the
 website
 includes
 photo
 albums,
  tagging,
 and
 slideshows,
 while
 the
 mobile
 app
 allows
 users
 to
 navigate
 and
  comment
 on
 photo
 streams
 of
 all
 the
 photos
 in
 a
 group,
 all
 the
 photos
 in
 all
 their
  groups,
 or
 all
 the
 photos
 they've
 shared.
 
  4)
 Posting
 by
 email.
 Each
 group
 has
 its
 own
 email
 address,
 to
 make
 sharing
 even
  easier.
 Any
 group
 member
 can
 email
 posts,
 pictures,
 or
 documents
 to
 the
 group,
 and
  the
 other
 group
 members
 receive
 an
 email
 update,
 which
 they
 can
 reply
 to
 with
  comments.
 
 
  5)
 Permissions.
 The
 owner
 and
 admin
 of
 each
 group
 are
 in
 control
 of
 all
 the
  members'
 permissions,
 and
 can
 easily
 assign
 roles
 including
 Contributor,
 Viewer,
  and
 Limited
 -­‐
 which
 requires
 approval
 to
 post.
 Member
 permissions
 can
 be
  customized
 further
 allowing
 exactly
 the
 participation
 you
 desire.
 
 
  6)
 Direct
 Messaging
 to
 contacts
 and
 group
 members.
 Sometimes
 people
 don't
  want
 to
 share
 with
 an
 entire
 group,
 but
 instead
 they
 may
 share
 privately
 with
 one
 or
  more
 contacts
 who
 may
 be
 in
 different
 groups,
 or
 they
 may
 simply
 be
 contacts
 and
  not
 in
 any
 of
 a
 user’s
 groups.
 With
 push
 notifications
 on
 user’s
 mobile
 devices,
 this
  provides
 a
 free,
 superior
 alternative
 to
 SMS
 text
 messages.
 
  The
 Sgrouples
 Privacy
 Bill
 of
 Rights
  “Sgrouples
 is
 the
 first
 social
 network
 to
 create
 the
 customer’s
 Privacy
 Bill
 of
 Rights
 “
  says
 Weinsein.
 “Everything
 we
 do
 at
 Sgrouples
 is
 based
 on
 these
 rights.
 The
 bill
  asserts
 that
 user’s
 personal
 information
 is
 private
 and
 “none
 of
 Sgrouples
 business.”
  View
 the
 Privacy
 Bill
 of
 Rights
 Here:
 https://sgrouples.com/privacy#bills
 
  About
 TechCrunch
 Disrupt
  TechCrunch
 Disrupt
 NY
 2013
 (http://techcrunch.com/events/disrupt-­‐ny-­‐2013)
 is
  TechCrunch’s
 fourth
 annual
 conference
 in
 New
 York
 City.
 The
 format
 combines
 top
  thought-­‐leader
 discussions
 with
 new
 product
 and
 company
 launches.
 Morning
  executive
 discussions
 debate
 technology-­‐driven
 disruptions
 in
 many
 industries,
  while
 the
 afternoons
 are
 reserved
 for
 the
 Startup
 Battlefield,
 where
 30
 new
  companies
 will
 launch
 for
 the
 first
 time
 on
 stage,
 selected
 to
 present
 from
 more
 than
  1000
 applications
 received
 from
 around
 the
 world.
 The
 winning
 company
 will
  receive
 a
 $50,000
 grand
 prize
 and
 the
 Disrupt
 Cup
 at
 the
 conclusion
 of
 the
  conference.
 The
 conference
 is
 April
 27
 -­‐
 May
 1,
 2013
 at
 the
 Manhattan
 Center,
 311
  West
 34th
 Street
 (at
 8th
 Ave.)
 Manhattan,
 NY.
 
  About
 Sgrouples
  Sgrouples
 is
 the
 world’s
 private
 social
 network.
 
 Sgrouples
 provides
 its
 users
 with
  the
 world’s
 most
 powerful
 social
 experience
 and
 the
 peace-­‐of-­‐mind
 via
 the
  Sgrouples
 Privacy
 Bill
 of
 Rights.
 People
 use
 Sgrouples
 to
 privately
 share
 photos,
  videos,
 events,
 documents,
 discussions,
 direct
 messaging
 and
 more,
 one
 to
 one
 and
 

in
 separate
 groups
 with
 their
 friends,
 family,
 co-­‐workers
 and
 communities.
  Sgrouples
 is
 designed
 to
 reflect
 real
 life
 -­‐
 online.
 At
 Sgrouples,
 you
 own
 your
 content
  and
 your
 personal
 information
 is
 private.
 No
 tracking
 cookies,
 no
 stalking,
 no
  spying,
 no
 bullying,
 just
 safe
 sharing!
 
  Join
 Sgrouples
 Today!
  http://sgrouples.com
 
 
  Sgrouples
 Media
 Contact
  [email protected]
  (408)
 530-­‐9092
 
 
 

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