Procrastination Buster
Content
successsignature.com
1
The
Business
Procrastination
Buster
The
FORMULA
for
Success:
Doing
What
You
LOVE,
Sharing
Your
GIFTS
&
Generating
MILLIONS
Proven
BREAKTHROUGH
Strategies
to
Overcome
Procrastination
and
Know
EXACTLY
What
To
Do
Next
To
Build
Your
Business
Empire
By
Jennifer
McLean
successsignature.com
2
TABLE
OF
CONTENTS
INTRODUCTION
………………………………………………………………………………….05
Access
the
deeper,
internal
self
to
understand
and
overcome
procrastination
and
create
an
amazingly
positive
impact
through
your
business.
CHAPTER
1:
What
is
Procrastination?..............................................................10
The
three
reasons
for
procrastination,
why
it
exists,
how
to
identify
your
triggers
and
crack
the
code
of
“why”
you
are
procrastinating
to
make
it
a
thing
of
the
past.
CHAPTER
2:
Knowing
What
To
Do
Next...........................................................18
The
surefire
way
to
understand
your
next
steps
by
tapping
into
your
“Success
Signature”
-‐
the
deep,
personal,
human
potential
within
that
awaits
your
activation.
CHAPTER
3:
The
Formula.....................................................................................22
The
proven
and
strategic
Credibility
Branding
system
of
marketing
that
enables
you
to
have
perspective
on
the
big
picture
and
create
a
solid
growth
platform
on
which
to
anchor,
run
and
scale
your
business.
CHAPTER
4:
The
Tactics........................................................................................31
Simple
tactics
and
clear,
guided
“how
to”
for
moving
into
a
profitable
and
growing
online
business.
CHAPTER
5:
Ready,
Set...
GO................................................................................42
Achieve
an
overall
sense
of
accomplishment,
including
more
love,
better
partnerships
and
a
ton
of
clarity
in
every
area
of
your
life.
EPILOGUE……………………………………………………………………………..…………….49
ABOUT
THE
AUTHOR………………………………………………………………………….50
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“Stall
no
more!
This
is
the
ideal
way
to
pull
the
plug
on
procrastination
and
stop
self-‐
sabotage
in
its
tracks.
Get
this
book
and
take
control
of
your
destiny
as
Jennifer's
expert
techniques
and
principles
guide
you
to
abundance
in
all
areas
of
your
life
and
business.”
-‐
Marci
Shimoff,
"A
succinct,
cutting-‐edge,
easy-‐to-‐grasp
system
of
conquering
procrastination
and
jumpstarting
a
life
and
business
of
success,
prosperity
and
happiness...
Jennifer
McLean
is
a
true
business
expert
with
the
extraordinary
ability
to
open
you
to
your
unique
purpose
and
maximize
your
greatest
potential."
-‐
Sonia
Ricotti
"This
is
one
of
the
best
tools
I
have
come
across
for
addressing
and
dissolving
procrastination
and
masterminding
a
scalable
and
profitable
business
aligned
with
your
soul.
From
brand-‐building,
marketing
and
sales
strategies
to
copywriting,
advertising
and
traffic-‐building
tricks,
Jennifer
has
generously
paved
the
path
to
unstoppable
success."
-‐
Glen
Ledwell
successsignature.com
4
INTRODUCTION
If
you
are
reading
these
words,
it
is
because
you
want
something
different
out
of
life.
But
you
don’t
just
want
money
(although
that
is
a
BIG
piece
of
the
puzzle
for
you
right
now).
No.
You
want
to
make
money
WHILE
making
a
difference...
AND
doing
what
you
LOVE,
right?
Well,
you
are
in
the
right
place.
In
this
book,
you
will
learn
the
proven
formula
to
stop
procrastinating...
well,
to
actually
understand
what
procrastination
is,
so
that
you
never
have
to
worry
about
it
again.
There
is
some
internal
work
to
perform;
accessing
the
deeper
parts
of
you
is
part
of
that
process.
THEN,
we
are
going
to
show
you
the
secret
formula
used
by
millionaires
to
create
scalable
businesses
AND
the
processes
that
actually
make
the
most
positive
impact
on
our
beautiful
planet.
Plus,
we
will
give
you
actual
tactics
for
implementing
your
first
Quick
Start
program
and
making
immediate
income
online.
And,
as
with
everything
I
do,
there
will
be
healing.
Just
note
that
whatever
is
in
this
book,
there
is
a
deeper
experiential
set
of
trainings
and
webinars
that
we
created
to
take
you
deeper
into
the
processes,
techniques
and
materials
found
here.
Hey,
we
live
in
a
technologically
advanced
and
media-‐rich
time
now.
So,
we
want
the
contents
of
this
book
to
be
a
fully
interactive
visual
and
audio
experience
that
allows
you
to
go
much
deeper
than
typically
possible
with
a
book.
Simply
CLICK
HERE
to
access
our
video
and
audio
trainings
at
any
time.
To
me,
the
inner
work
and
healing
is
actually
the
secret
sauce
to
success.
The
rest
can
often
be
just
busy
work
or,
what
I
like
to
call,
“tactical
hell.”
successsignature.com
5
You
know
that
feeling
of
being
like
a
hamster
on
the
wheel,
doing
something
because
a
coach
or
mentor
or
expert
said
“do
that,”
and
you
don’t
quite
get
why
you
are
doing
it
or
your
heart
isn’t
in
it?
Those
are
the
symptoms
of
a
business
that
won’t
last.
And
it
can’t
because
your
heart
just
isn’t
congruent.
In
fact,
“you”
are
missing
from
it.
While
some
of
these
chapters
will
offer
internal
processes
and
healing
techniques,
we
will
also
give
you
an
equal
measure
of
real
business
tactics,
strategies
and
next
steps.
Hand
in
hand,
inner
work
combined
with
practical,
sound
business
strategies
has
been
the
proven
collaboration
to
make
new
and
seasoned
entrepreneurs
unstoppable!
That
is
a
big
piece
of
the
secret
sauce
that
we
will
be
sharing
in
this
book...
how
to
find
you
and
bring
that
to
life
in
your
business
so
that
the
tactics
make
sense.
Wow,
I
am
tapping
into
you
as
you
read
this
and
I’m
excited
at
what
will
be
opening
up
within
AND
“with-‐out”
you!
Read
this
little
book...
and
have
fun
with
it.
In
fact,
let’s
play
a
little
right
now
with
“fun.”
The
Play
&
Fun
Installation:
Let’s
go
right
now
into
pretend
land...
like
you
are
reading
a
good
fictional
book
and
imagining
a
few
things.
If
you
are
skeptical,
I
will
explain
the
science
of
this
in
a
moment
(it’s
real).
For
now,
just
play
along.
You’ve
been
asking
for
something
different...
and
here
it
is.
So,
do
you
want
to
experiment
just
a
bit
and
see
if
there
is
something
to
this?
Ok,
now
imagine
that
you
are
in
a
magical
playground...
but
this
is
not
just
any
playground.
It
is
almost
a
“city
of
play.”
In
this
city
of
play
and
fun,
there
is
only
one
mandate:
to
feel
the
freedom
of
the
moment
in
play.
There
you
are,
standing
before
this
city,
in
all
its
glittery
fun
and
safety.
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6
(Now,
remember:
this
is
imaginary,
fiction.
It
is
TOTALLY
safe,
free
and
loving
in
this
version
of
the
city
of
play
and
fun.
AND
your
body
can
do
anything
it
wants
without
restriction.)
You
start
to
walk
along
into
this
playground
city
and
you
begin
just
having
fun.
There
are
the
largest
series
of
swings,
tunnels,
ropes
and
monkey
bars
you’ve
ever
seen.
There
are
slides
-‐-‐
huge,
intricate
ones,
mazes
and
acres
of
paintball.
Over
to
the
left
is
the
creation
station
with
fingerpaints,
art
easels,
crafts,
and
woodworking...
and
you
simply
express
your
creative
nature
here.
There’s
an
arcade
with
your
most
favorite
games
ever
and
HUGE
prizes
to
win
(with
odds
in
YOUR
favor).
There’s
a
water
park
with
not
just
slides,
but
a
full
ocean
that
has
controlled
waves
in
which
you
can
learn
to
surf,
kayak,
kite-‐surf,
canoe
and
more.
There
is
a
nature
preserve
where
you
can
hike,
hang
glide,
play
with
butterflies.
It’s
adjacent
to
a
full
safari
land
where
you
can
interact
with
tame,
loving
wildlife.
There
is
a
mountain
park
with
perpetually
perfect
conditions
for
skiing,
snowboarding,
skating
and
sledding
with
unique
obstacles
to
make
it
more
fun.
(And
you
instantly
know
how
to
-‐and
can-‐
do
all
these
things
easily
in
this
fantasy
land.)
There
is
a
place
for
reading
books
and
watching
the
book
characters
come
to
life,
who
then
include
you
in
the
stories.
You
really
start
to
play
and
experiment
deeper
with
the
play.
Be
present
in
the
fun,
within
all
these
amazing
adventures.
Now,
as
you
are
playing,
start
to
notice
what
it
feels
like
to
be
playing
and
having
fun.
Notice
your
body
as
it
plays.
Watch
how
the
muscles
and
anatomy
move
through
the
various
playgrounds
in
flow,
balance
and
alignment.
Witness
the
innocence
in
the
safety
of
this
playground
and...
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7
Witness
the
restoration
of
the
innocence
and
fun
as
you
simply
play.
I’m
going
to
say
that
again:
Witness
the
restoration
of
the
innocence
and
fun
as
you
simply
play.
Watch
yourself
become
the
play
and
become
the
energy
of
“fun.”
Now,
when
you
bring
that
energy
to
this
book,
to
your
business
and
to
your
life,
you
will
find
a
spring
in
your
step
and
a
lightness
to
all
of
it...
And
you
will
witness
crazy
coincidences
and
synchronicities
that
simply
show
up
in
powerful
support
of
you
in
this
new
“vibration”
of
play
and
fun.
The
assignment
with
this
is
to
do
this
visualization
and
tap
into
the
innocence
and
safety
of
play
for
5
minutes
each
day
for
seven
days.
This
takes
5
minutes
and
is
worth
7
days
of
your
time
(that
is
35
minutes
over
the
course
of
a
week).
You
have
nothing
to
lose
and
much
to
gain.
If
you
want
the
audio
version
of
this
to
experience
more
of
a
guided
process,
register
for
our
webinar
training.
Just
CLICK
HERE
for
that.
Now,
deeper
process-‐oriented
work
might
seem
like
hogwash
to
some
of
you.
In
fact,
when
I
first
heard
this,
I
thought
this
was
kind
of
nuts.
What
I
have
come
to
realize
is
that
the
skeptic
part
of
me
is
a
piece
of
that
procrastination
process;
it's
the
part
that
keeps
me
from
my
deeper
knowing
and
connection
and
can
actually
stop
the
creation
process
itself.
I
suggest
you
temporarily
ignore
the
skeptic
and
play
with
this
inner
realm.
I
think
you
will
be
really
surprised.
Let
me
explain
the
science
of
what
I
just
guided
you
through...
In
the
1980’s,
a
scientist
and
coach
became
interested
in
the
inner
game
while
coaching
athletes
for
the
Olympics.
He
put
probes
on
the
skulls
of
athletes
and
measured
their
brain
waves
and
muscle
impulses
while
they
were
running
their
races.
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Then
he
measured
the
same
things
when
these
same
athletes
were
running
the
race
while
imagining/visualizing
the
race
without
physically
doing
it.
He
found
that
the
body
measured
the
same
impulses
whether
the
race
was
run
in
“real
life”
or
run
through
visualization.
It
has
since
been
discovered
that
imaginary
visualized
workouts
create
a
65%
increase
in
strength.
it.
It’s
true.)
Placing
your
imagination
and
visualization
into
the
energy
of
play,
experimentation
and
fun
will
make
a
huge
difference
while
running
your
business.
I’ve
seen
this
one
thing
create
an
amazingly
positive
impact.
So
let’s
take
this
concept
even
deeper
into
specifics
in
this
book.
We
are
going
to
journey
into
how
to
use
this
inner
system
to
access
the
most
remarkable
things
WHILE
also
addressing
sound
and
proven
business
strategies
and
tactics.
[REMINDER:
If
you
want
a
more
visual
and
auditory
experience
of
this
book,
we
have
set
up
a
series
of
webinars
for
you.
CLICK
HERE
to
register
for
those
and
go
even
deeper.]
successsignature.com
9
CHAPTER
1
-‐
What
is
Procrastination?
Let’s
dive
right
into
what
procrastination
is
and
why
it
might
be
present
in
your
life
and
around
your
business.
Procrastination
happens
for
3
surprising
reasons.
1)
You
don't
have
the
space
/
energy
to
do
it
2)
There
is
a
“sting”
or
“glitch”
in
the
effort
3)
Your
intuition
knows
that
you
don’t
have
to
do
it
Let’s
dissect
each
of
these
items...
Procrastination
#1
-‐
You
Don't
Have
The
Space
/
Energy
To
Do
It:
This
one
is
a
general
concern
that
most
entrepreneurs
face.
For
some,
it
is
a
daily
concern.
“I
don’t
have
the
energy...”
really
translates
to
“I
don’t
have
the
space”
to
do
this
particular
action.
There
are
several
reasons
for
this.
First
is
the
“high
importance,
yet
low
priority”
aspect
of
the
task.
Meaning
it
is
really
important
to
do,
but
not
as
high
of
a
priority
as
the
other
things
on
my
to-‐do
list.
Here
is
a
strategy
to
understand
how
to
truly
KNOW,
beyond
a
shadow
of
a
doubt,
if
this
task
is
the
right
one.
This
is
actually
another
inner
process
that
helps
you
access
the
most
amazing
insights
directly
from
the
master
that
is
you.
This
only
takes
5
minutes.
I
promise,
this
one
is
a
game
changer.
PROCESS:
Go
inside
to
what
I
call
the
“sacred
chamber
of
being.”
This
is
the
center
point
of
your
soul.
A
really
easy
way
to
access
this
special
dimension
of
being
is
to
do
the
following:
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10
Go
inside
your
brain.
(Trust
me;
try
this.)
If
you
know
anatomy,
go
to
where
your
pineal
gland
is.
If
you
don’t
know
where
that
is,
simply
go
to
the
very
center
of
your
brain,
directly
behind
the
midpoint
between
your
brow
called
the
ajna
or
“third
eye.”
Behind
that,
in
the
middle
of
your
brain,
is
an
imaginary
elevator.
You
are
going
to
hop
on
that
elevator
and
push
the
button
that
says
“Sacred
Chamber.”
You
watch
the
elevator
doors
close
and
you
feel
yourself
being
conveyed
down,
down,
down,
deeper
and
deeper
to
the
center
of
your
soul’s
being.
You
sense
the
elevator
stopping,
then
the
doors
open.
You
step
within
your
sacred
chamber
and
feel
the
amazing
sensation
of
profound
stillness.
You
sense
a
deep
wisdom
here
and,
within
that
stillness
and
wisdom,
the
feeling
of
being
seen,
being
gently
supported
and
loved.
You
sense
as
you
walk
even
deeper
into
this
chamber
that
you
are
very
safe.
On
your
right,
in
this
sacred
space
of
connection
to
all
that
is
sacred
and
true
for
you,
is
an
altar.
On
that
altar,
you
notice
all
the
opportunities
that
are
available
to
you.
Included
in
them
are
some
of
the
things
you
have
been
procrastinating
about.
You
may
see
them
as
energies,
or
objects,
or
photographs
or
even
gemstones.
Each
one
represents
a
different
opportunity.
Now,
as
you
observe
this
altar
of
opportunity,
you
are
going
to
call
forward
into
partnership
with
you
the
“master
that
is
you”
who
lives
in
this
sacred
chamber.
This
master
stands
beside
you
and
is
a
guide
for
what’s
next.
You
are
now
going
to
ask
both
the
master
AND
the
objects
on
the
altar
to
do
something
strange...
Ask
them
to
“arrange
in
order
of
priority
that
which
makes
the
most
sense
in
supporting
what
you
want
to
accomplish
over
the
next
90
days.”
Then
witness
the
objects
being
arranged
according
to
your
request.
Look
at
the
new
order
and
make
note
of
it.
successsignature.com
11
Now
check
into
your
energy.
Does
this
new
order
feel
good?
Does
it
create
a
sense
of
space?
Is
there
more
capacity
for
you
to
get
this
new
order
of
priority
done?
If
you
want
an
explanation
as
to
“why”
this
is
the
best
order,
you
are
welcome
to
ask
the
master
and
the
objects
that
very
question.
They
will
explain
to
you
exactly
why
this
order
is
best.
Next,
notice
the
first
priority.
You
can
additionally
ask:
“what
is
my
absolute
next
step
for
this
first
priority?”
Next,
feel
into
the
order,
the
explanation
and
the
next
step.
Allow
these
answers
to
seep
into
your
being,
into
your
bones.
Then,
ask
into
your
body,
“What
does
this
new
order
of
priorities,
and
the
seeming
faith
I
have
in
the
answer,
feel
like
in
my
body?”
Allow
that
physical
sensation
to
support
you
even
deeper
into
the
process
of
trust
and
faith.
Now,
simply
do
that
first
priority
as
it
organized
for
you
on
the
altar.
You
will
be
amazed
at
how
taking
that
next,
suggested
action
will
support
you.
And
you
might
even
witness,
in
hindsight,
what
seems
like
a
miracle
from
that
prioritized
action.
You
should
also
start
to
feel
like
you
have
more
energy
and
space
to
do
that
action.
If
you
would
like
for
me
to
walk
you
directly
through
this
process
LIVE,
we
will
be
doing
a
live
training
webinar
where
you
can
experience
a
guided
version
without
having
to
read
it!
Just
CLICK
HERE
to
register
for
that.
Now,
let
me
explain
what
just
happened:
We
have
this
place
of
being
within,
in
the
sacred
chamber,
that
allows
us
access
to
a
deeper
knowing.
Many
call
it
intuition
or
“gut
feelings.”
Through
this
little
trick
of
consciousness,
we
are
simply
allowing
a
more
controlled
and
conscious
access,
and,
as
a
result,
a
more
instant
outcome
from
this
process.
successsignature.com
12
Use
this
for
as
many
decisions
as
you
need
to
make,
or
when
you
are
wavering
on
next
steps.
This
is
your
solid,
strong,
known
and
proven
support
and
resource
for
your
business.
Procrastination
#
2
-‐
There
Is
A
“Sting”
Or
“Glitch”
In
The
Effort:
Sometimes
procrastination
happens
when
there
is
an
old
trauma,
hurt
or
“sting”
associated
with
what
you
need
to
accomplish.
The
strangest
things
can
trigger
a
moment
of
“sting-‐oriented
procrastination.”
Let
me
explain
by
way
of
example.
Let’s
say
that
the
thing
you
want
to
accomplish
is
to
reach
out
to
a
potential
networking
contact.
Now,
if
this
contact
goes
well,
there
might
be
a
chance
that
it
will
eventually
lead
to
you
having
to
do
a
talk
at
their
event.
You
are
TERRIFIED
of
public
speaking,
just
the
thought
of
it
has
you
break
into
a
sweat.
Even
if
that
is
not
something
that
would
actually
happen,
it
is
in
your
subconscious
that
it
could
happen.
That
is
a
clear
obstacle
associated
with
a
sting,
which
sits
in
your
subconscious
mind,
preventing
you
from
taking
the
next
step
to
reach
out
to
this
individual.
Here
is
another
example:
You
have
to
reach
out
to
20
new
customers.
In
your
subconscious
is
a
glitch
that
resulted
from
when
you
went
to
a
new
school
when
you
were
10
years
of
age.
It
was
a
time
when
you
were
not
treated
so
well.
You
met
new
people
and
they
rejected
you
in
ways
that
were
outwardly
hurtful.
That
created
a
deep-‐seated
avoidance
pattern
of
reaching
out
to
new
people
(deeper
than
the
average,
because
there
is
an
attached
traumatic
event).
The
subconscious
is
saying
“don’t
reach
out
to
these
people,
you
will
be
rejected
or
more
importantly
deeply
hurt.”
successsignature.com
13
Are
you
starting
to
see
how
there
are
sometimes
subconscious
glitches
from
past
events
playing
out
in
your
procrastination?
Here
is
an
exercise
to
discover
if
there
is
a
subconscious
sting
to
what
you
are
“procrastinating”
on:
Think
about
that
thing
you
need
to
do
that
you
have
been
avoiding.
Now,
tap
into
your
body...
find
the
place
in
your
body
that
feels
uncomfortable,
contracted,
constricted
or
even
in
pain
(either
emotional
or
physical)
around
this
avoidance.
Go
to
that
part
of
your
body.
(There
may
be
more
than
one
place;
go
to
the
place
that
is
“calling
the
loudest”
or
is
most
intense.)
Bring
your
inner
attention
to
that
area
of
your
body
as
if
you
are
going
to
have
a
deep
conversation
with
that
part
of
you.
Even
place
your
hand
on
that
“body
part.”
Then,
in
this
energy
of
support,
say
to
it:
“I’m
here,
I’m
present,
I’m
here
in
support
of
you.”
When
you
sense
that
specific
aspect
of
you
has
felt
your
supportive
presence,
ask
it
this
question:
“Is
there
a
reason,
a
sting,
or
an
upset
associated
with
the
action
that
I
am
avoiding?”
It
is
important
here
to
be
deeply
in
touch
with
this
aspect
and
to
listen
with
intently
supportive
energy.
Then,
allow
for
that
part
of
you
to
answer.
If
it
is
“no,”
then
you
know
that
this
particular
moment
of
procrastination
is
not
about
a
past
event
or
trauma.
If
it
is
yes,
then
we
have
an
opportunity
to
clear
this.
Here
is
how
to
clear
the
sting...
Simply
tap
into
that
part
of
your
body
again
and
acknowledge
that
the
answer
was
yes.
This
part
of
you
might
have
even
shared
what
the
sting
is
about
or
what
the
event
was.
It
is
not
important
to
know
specifically
what
it
is,
but
it
is
important
to
acknowledge
the
emotions
and
feelings
that
it
triggered.
successsignature.com
14
The
next
step
is
to
allow
this
part
of
you
to
express
the
feelings
that
it
was
unable
to
express
when
the
original
event
or
trauma
happened.
That
does
not
mean
YOU
are
expressing.
It
means
this
part
of
you
is.
It
also
does
not
mean
revisiting
the
past
trauma
at
all.
Instead,
it
is
about
supporting
the
part
of
you
that
has
unexpressed
feelings
about
what
happened.
We
are
going
to
create
a
safe
space
to
feel
and
share
and
be
seen
for
this
part
of
you
that
got
hurt.
Now,
hold
a
space
of
deep
support
and
love
for
this
part
of
you.
Tell
this
aspect
that
you
care
about
it
and
that
you
care
about
that
previously
unexpressed
feeling.
Feel
the
compassion
for
this
part
of
you
and
feel
the
love
that
you
are
having.
Tell
this
part
of
you
how
much
you
love
them
and
truly
witness
it
feeling
your
support
and
love
for
it.
It’s
like
watching
a
movie
that
part
of
you
is
in,
but
this
is
a
real
conversation.
Allow
it
to
feel
what
it
is
feeling
and
witness
it
being
seen
by
you
so
deeply
and
loved
as
if
for
the
first
time
by
you.
Do
that
until
the
sensation
of
upset
seems
to
move
through
and
the
intensity
of
the
subconscious
avoidance
moves
to
a
“zero”
on
a
scale
of
1
-‐
10.
This
process
is
so
powerful
and
even
moreso
when
you
are
guided
through
an
audio
experience
of
it.
We
have
set
that
up
for
you
in
a
special
series
of
audios
and
videos.
Just
CLICK
HERE
to
register
for
that!
Next,
tap
into
the
action
that
is
being
avoided.
You
might
notice
that
the
sting
is
gone
and
you
can
easily
do
what
is
needed
next
with
grace
and
lightness.
The
science
behind
this
is
similar
to
the
visualization,
but
the
twist
is
seeing
these
parts
of
us.
When
we
are
seen,
we
naturally
ignite.
When
we
truly
“see”
ourselves,
there
is
this
ignition,
really
an
awakening,
that
delivers
the
most
remarkable
transformations
and
openings.
Procrastination
#3:
Your
Intuition
Knows
That
You
Don’t
Have
To
Do
It
Ok,
here
is
the
last
but
really
quite
amazing
reason
for
procrastination.
successsignature.com
15
When
I
point
out
the
tenets
of
this
one,
you
will
look
back
at
your
own
life
and
do
a
little
forehead-‐slap
for
not
having
used
this
remarkable
little
insight.
We
talked
a
little
bit
about
intuition
in
this
chapter
already.
Well,
there
is
this
master
within
that
knows
what
is
best
and
what
isn’t
needed.
This
part
of
you
knows
at
a
deep,
intuitive
level
that
the
task,
which
you
are
undertaking,
is
simply
not
needed.
I
will
show
you
how
this
works
by
way
of
a
story
(this
is
true)...
When
I
was
a
business
strategist
and
consultant
working
with
startups
in
Corporate
America,
I
often
had
many
ongoing
projects
for
different
clients.
There
was
one
project
that
was
HUGE;
it
was
going
to
take
a
lot
of
my
time
and
seemed
like
it
was
of
crucial
priority.
I
kept
not
doing
it.
Other
things
would
come
up
or
I
would
try
and
start
it
and
just
feel
a
lump
in
my
stomach.
I
would
make
excuses
as
to
why
I
couldn’t
do
it.
I
put
it
off
for
a
whole
month
and
it
was
stressing
the
crap
out
of
me
because
I
felt
I
was
failing
and
simultaneously
going
to
get
“caught”
by
the
client
in
the
midst
of
my
avoidance.
Sound
familiar?
Well,
I
decided
to
take
the
bull
by
the
horns
and
go
to
the
client
to
check
in
on
the
project
and
the
part,
which
I’d
been
avoiding.
I
came
to
find
out
that
the
project
itself
had
been
scrapped.
Had
I
spent
the
40
or
so
hours
doing
that
project,
it
would
have
been
a
complete
waste
of
time
AND
the
client
likely
would
have
been
upset
at
the
billable
hours
spent
on
something
that
wasn’t
happening.
Not
to
mention
that
I
spent
a
whole
month
creating
unnecessary
stress
over
something
that
didn’t
need
to
be
done
in
the
first
place.
successsignature.com
16
How
do
you
discover
if
what
you
are
stressing
about
is
simply
something
that
doesn’t
need
to
be
done
at
all?
Go
back
to
the
first
inner
process
about
priorities
and
add
this
question
to
the
process:
“Is
this
project,
action
item,
to-‐do,
etc.,
something
that
actually
needs
to
get
done?”
Listen
to
the
answer
and
trust
it.
It
will
usually
provide
additional
insights
that
might
change
the
nature
of
what
you
thought
you
should
do,
and
offer
some
nuanced
changes
that
now
make
it
easy
to
execute.
A
question
I
often
receive
with
this
one
is,
“how
can
I
trust
the
answer?
Maybe
it
is
just
another
way
to
justify
my
avoidance
and
procrastination?”
To
start
creating
a
sense
of
trust
and
knowing,
play
with
this
more
and
more.
Remember
that
this
process
only
takes
5
-‐
7
minutes.
The
more
you
do
it,
there’s
more
evidence
that
it
works.
The
more
evidence
your
mind
has
that
it
works,
the
more
it
will
work.
The
more
it
works,
the
more
confident
you
are
in
the
process
and
the
more
you
will
do
that
process,
and
so
on.
It
is
a
cycle
of
possibility
where
you
get
to
a
point
of
simply
trusting
the
answers
unconditionally.
From
these
three
explanations
of
procrastination,
you
now
know
that
the
avoidance
you
are
feeling
actually
has
a
reason
behind
it.
With
these
techniques,
you
can
crack
the
code
of
“why”
you
are
procrastinating
and
move
passed
it
into
real,
solid
“for
you”
action.
I’m
telling
you
that
with
this
knowledge,
procrastination
will
be
a
thing
of
the
past.
successsignature.com
17
CHAPTER
2
-‐
Knowing
What
To
Do
Next
The
next
step
into
moving
from
the
now
almost
nonexistent
procrastination
to
doing
what
you
absolutely
LOVE
and
making
a
BIG
impact
on
the
planet,
WHILE
generating
really
solid
income
(maybe
even
7
figures
or
more),
is
to
anchor
this
inner
faith,
trust,
even
sensation
of
“knowing
what
to
do
next.”
Many
times,
entrepreneurs
have
an
angst
that
they
don’t
or
won’t
know
the
next
steps.
Or,
the
even
harder
one
-‐-‐
there
is
way
too
much
to
choose
from
and
it
feels
like
you
could
make
the
wrong
decision.
There
is
one
surefire
way
to
understand
your
next
steps
and
it
comes
from
tapping
into
what
we
call
your
“Success
Signature.”
Your
Success
Signature
is
the
deep,
personal,
human
potential
within
that
awaits
your
activation.
It
is
the
energetic
signature
of
the
"you
of
you,"
ready
to
make
your
distinct
mark
on
this
planet
at
this
time.
It
is
the
place
of
possibility
that
flows
easily
from
you,
creating
impact
on
all
of
your
customers
and
even
your
staff
and
vendors.
It
is
here
to
ignite
the
brightest
fire
from
within
and
allow
you
to
tap
into
who
you
are.
Through
years
of
moving
into
my
business
and
supporting
hundreds
of
entrepreneurs,
I
discovered
that
the
missing
ingredient
to
true,
long
term,
scalable
success
is
not
just
“doing,”
but
doing
from
a
place
of
“being.”
This
place
of
being
in
your
business
includes
accessing
your
deepest
gifts
and
knowing.
You’ve
so
far
had
a
sampling
in
this
book
of
how
to
access
your
inner
mastery;
however,
your
Success
Signature
is
even
deeper.
When
you
access
or,
more
importantly,
activate
this
part
of
you,
magic
starts
to
show
up.
successsignature.com
18
There
is
this
part
of
you
that,
when
you
are
in
your
Success
Signature,
“sees”
what’s
next.
Then,
you
know
what
the
look
and
feel
of
the
website
is.
You
then
understand
the
products,
the
book,
the
sales
page,
even
the
copy
writing...
all
of
it
becomes
available
to
you.
It
is
one
of
the
most
profoundly
magical
things
I
have
personally
experienced
for
my
business
and
have
witnessed
in
others
as
they’ve
taken
their
gifts
and
offered
them
to
a
now
willing
market.
Why
is
it
a
willing
market?
Because
the
gift
is
offered
from
a
different
place
than
regular
capitalism.
It
is
offered
from
the
heart.
I
remember
interviewing
a
true
master
for
our
series,
Healing
With
The
Masters,
Drunvalo
Melchizedek.
He
shared
that
creation
from
the
mind
creates
distortions;
there
is
a
force
and
power
over
energy.
This
mind-‐oriented
pressure-‐cooker
creation
has
an
equal
and
opposite
reaction
and
usually
comes
with
a
“back
hand”
downturn.
Creation
and
manifestation
from
the
heart
provide
a
powerful,
nurturing
configuration
of
support.
The
mechanism
found
in
this
universal
law
opens
up
to
not
only
support
you,
but
support
all
in
what
is
created.
From
my
perspective,
creating
your
business
from
your
Success
Signature
heart-‐
space
creates
conscious
and
awakened
possibilities
that
enlighten
everyone.
Creativity
and
miracles
of
manifestation
open
up
for
you
and
your
customers
in
a
way
that
cannot
happen
with
what
is
mostly
taught
as
mind-‐oriented
tactics.
This
heart-‐centered
creation
IS
the
secret
sauce
to
success
that
the
mega
moguls
do
naturally.
It
is
why
they
are
beyond
the
norm
of
successful.
Here
is
a
really
cool
hint
for
this:
Again,
use
the
elevator
to
access
your
Sacred
Chamber.
Now,
while
still
deeply
in
your
Sacred
Chamber,
reflect
back
on
that
feeling
of
play
you
did
in
the
introduction.
successsignature.com
19
Then
imagine
seeing
this
playful
energy,
this
dancing,
uplifting
vibration
embracing
you.
This
is
the
energy
of
pure
play,
delight,
fun...
like
chasing
a
butterfly
and
having
the
butterfly
really
play
with
you.
Or
witnessing
a
rainbow
and
having
it
come
alive
and
give
you
a
hug.
Real
imaginative
playing.
This
energy
is
a
hint
at
your
Success
Signature.
It
is
the
vibration
that
you
can
start
to
tap
into
now.
Now,
imagine
tapping
into
this
energy
as
you
start
your
day,
as
you
write
a
sales
page
or
website
copy,
as
you
create
a
marketing
conversation
with
your
customer.
Imagine
this
energy
of
your
Success
Signature
dancing
with
you
as
you
create
your
product
or
write
your
book.
If
you
would
like
to
experience
a
much
deeper
and
even
more
profoundly
experiential,
guided
process,
we
will
be
offering
it
through
a
special
set
of
video
and
audio
broadcasts.
This
will
ensure
you
receive
a
more
holographic
experience
than
a
book
can
deliver.
CLICK
HERE
and
register
for
that
live
training.
Are
you
starting
to
sense
the
magic
afoot?
Use
your
Success
Signature
to
move
you,
then
watch
it
move
your
customers,
and
you
WILL
witness
the
transformation
of
your
business
into
a
graceful
and
ease-‐filled
motion
of
service
AND
PROFIT!
Plus,
knowing,
feeling
and
regularly
accessing
your
Success
Signature
becomes
a
precious
filter
for
knowing
what’s
next.
Let
me
explain:
When
opportunities
arise
(when
you
activate
your
Success
Signature,
the
miracles
of
new
ideas,
products,
partners,
customers
fall
out
of
the
sky),
you
can
move
them
through
your
Success
Signature
“filter”
and
see
if
they
are
right
for
you
and
for
where
you
are
right
now
in
your
business.
Using
the
procrastination
altar
of
possibilities
process
matched
with
your
Success
Signature,
you
are
starting
to
move
into
the
unstoppable
region.
successsignature.com
20
A
question
I
often
get
asked
is,
“what
do
I
do
with
all
my
ideas?”
The
first
part
of
the
answer
is
like
the
“altar
of
possibilities;”
put
them
on
the
“altar
of
ideas”
in
your
Sacred
Chamber
and
allow
your
ideas
to
arrange
themselves
in
order
of
priority.
Next,
of
course,
focus
your
attention
on
those
first
one
to
three
ideas
to
be
pursued
as
displayed
on
your
altar.
THEN,
take
the
ideas
that
are
not
“next”
(those
from
four
on)
and
place
them
in
a
special
“location.”
Imagine
a
special
“parking
lot”
in
your
sacred
chamber.
But,
it’s
not
a
lot
for
cars;
it
is
a
lot
for
your
ideas.
Simply
watch
your
ideas,
which
are
not
to
be
immediately
addressed,
go
to
this
special,
high-‐end,
luxury,
parking
lot.
There,
your
ideas
are
met
by
a
concierge
in
a
white,
spotless
suit
and
a
vibrational
shammy
towel
over
his
arm.
Your
future
projects
in
the
form
of
these
ideas
are
relegated
to
this
sophisticated,
nurturing
ground.
They
are
buffed
and
polished
and
kept
ready
for
when
you
and
your
Success
Signature
are
prepared
to
bring
them
forward.
Your
ideas
never
go
away,
but
are
kept
out
of
your
field
of
focus
so
that
they
don’t
distract
you
from
what
to
do
next.
Every
so
often
you
can
go
in
and
peruse
your
parking
lot
of
ideas
and
see
if
there
are
any
there,
ready
to
shine
into
the
world.
Now,
with
these
processes
and
energies
set...
you
have
a
clearer
path
before
you.
Many
of
the
process-‐oriented
techniques
offered
in
this
chapter
will
be
presented
in
a
set
of
live
video
and
audio
training.
To
access,
simply
CLICK
HERE
and
register.
successsignature.com
21
CHAPTER
3
-‐
The
Formula
Now
we
are
going
to
focus
on
a
key
formula
for
success.
The
chapters
above
combined
with
this
one
will
give
you
a
powerful,
firm
and
strong
foundation
to
not
only
stand
upon,
but
launch
from.
When
you
have
this
awakened
state
of
being
found
from
your
Success
Signature
and
it
is
now
front-‐and-‐center
as
you
start
each
day,
the
day
becomes
easier,
the
task
becomes
lighter
and
tactics
are
more
obvious.
Next,
we
get
into
some
strategies
on
starting,
running
and
scaling
your
business.
I’m
now
going
to
walk
you
through
an
aspect
of
my
Credibility
Branding
model
of
marketing.
This
is
the
system
I
invented
when
working
with
startups
in
the
tech
industry
to
help
them
quickly
come
to
market
as
leaders.
This
supports
you
in
scaling
that
leadership
into
long
term
growth.
This
is
what
I
call
a
very
“strategic”
system.
It
allows
you
to
have
perspective
on
the
big
picture
and
creates
a
solid
growth
platform
on
which
to
anchor
your
business.
It
also
allows
a
perspective
from
where
tactics
and
Credibility
Branding
strategies
“fall
out”
of
your
Success
Signature.
We’ll
talk
a
bit
more
about
tactics
for
success
in
the
next
chapter,
but
one
thing
I
would
like
to
mention
here
is
one
of
the
biggest
challenges
most
entrepreneur
face...
Doing
too
many
tactics.
Or,
more
importantly,
doing
tactics
that
someone
else
told
you
to
do
without
your
understanding
of
the
“why”
you
should
be
doing
those
tactics.
Then,
in
turn,
doing
tactics
that
don’t
match
you
and
your
Success
Signature.
Here
is
how
to
turn
on
your
strategy
to
create
space
for
those
now
congruent
tactics:
Credibility
Branding
is
a
way
to
create
trust
with
your
customers.
It’s
not
just
an
“ok,
maybe
what
they
are
saying
is
true”
or
“suspending
belief”
kind
of
trust,
but
a
true,
“wow,
this
stuff
is
FOR
REAL”
kind
of
trust.
successsignature.com
22
The
strategy
in
this
case
is
“building
trust
to
increase
the
speed
of
sales.”
When
a
customer
comes
to
you,
and
you’ve
sprinkled
credibility
fairy
dust
throughout
your
marketing
engagement
with
them,
you
heighten
the
safety
within
your
customers,
confirming
that
you
offer
a
real
solution.
What
are
some
of
the
points
of
credibility
that
will
engender
that
trust?
Here
are
just
a
few:
Endorsements
from
well-‐known
individuals.
When
you
pick
up
a
book
and
your
favorite
author
offers
an
endorsement
that
says
“this
book
is
great,”
it
makes
you
more
inclined
to
purchase
the
book.
When
you
also
throw
in
things
like
credentials
or
speaking
gigs
you’ve
done,
or
books
you’ve
written,
it
ups
the
credibility
and
trust
factor
even
more.
Then,
imagine
sharing
with
your
customers
the
high-‐profile
brands
and
companies
with
which
you’ve
partnered,
or
the
renowned
celebrities
or
industry
influencers
with
whom
you’ve
either
shared
the
stage
or
been
mentored
by.
What
if
you
casually
mentioned
in
your
marketing
conversation
the
high-‐profile
individuals
you’ve
had
on
your
advisory
board?
Make
sure
the
awards
that
you
have
won
are
placed
in
the
graphics
throughout
your
websites
and
programs.
You
know
those
stickers
that
appear
on
the
book
you
wrote
for
BEST
book
in
a
specific
category?
These
are
the
points
of
credibility
that
kindle
real
trust
from
your
potential
customers.
There
are
so
many
more
things
you
can
do
to
boost
your
credibility;
we
simply
don’t
have
the
space
to
cover
them
in
this
book.
To
find
out
more,
we
will
be
sharing
them
in
the
audio
and
video
trainings
mentioned
previously.
If
you
haven't
already
done
so,
just
CLICK
HERE
to
access
that.
Are
you
starting
to
see
this?
It
is
crucial
to
be
consciously
aware
that
every
part
of
your
conversation
with
your
customers
ensures
credibility.
successsignature.com
23
When
you
do
this
part
of
credibility
branding,
it
profoundly
increases
the
speed
of
conversion,
the
speed
of
the
sale.
It
does
so
by
having
your
customers
know
that
you
are
real
and
that
they
can
trust
you
and
your
products
and
services.
They
literally
click
that
“buy”
button
WAY
faster
and
with
less
marketing
effort
on
your
part
because
they
are
“in.”
There
is
much,
much
more
to
the
Credibility
Branding
model
than
this.
You
can
imagine
that
the
program
which
helped
so
many
startups
become
multimillion
dollar
behemoths
has
a
level
of
intricacy
that
could
fill
3
books.
Instead
of
all
that
reading,
we
offer
a
more
in-‐depth
investigation
of
the
ideas
found
in
that
model,
like
seeing
the
cycles
of
the
market
opportunities,
how
to
attract
the
right
customers
at
the
right
time,
etc.
All
that
is
found
in
our
live
training.
CLICK
HERE
to
register
for
that.
The
next
part
of
the
formula
is
the
marketing
conversation...
THE
MARKETING
CONVERSATION
This
next
part
of
the
formula
is
to
understand
a
very
important
piece
to
the
puzzle
of
business.
You
are
having
a
conversation
with
your
customers.
You
are
building
a
real,
honest-‐to-‐goodness
relationship
with
them.
You
are
NOT
selling
to
them.
You
are,
when
doing
it
right
and
with
your
Success
Signature
activated,
having
a
marketing
conversation
with
them.
Think
about
how
real
and
meaningful
conversations
are.
There
is
a
give
and
take
where
we
listen
and
support
and,
when
asked,
we
might
even
give
advice.
That
is
what
you
want
to
do
in
your
business
and,
particularly,
in
your
marketing
conversation.
Let’s
break
that
down:
successsignature.com
24
1)
Listen
Listening
to
your
customer
is
THE
MOST
IMPORTANT
thing
you
can
do.
EVEN
if
you
don’t
have
a
customer
yet,
through
your
Success
Signature
you
can
listen
just
the
same.
Remember
that
internal
dialog,
mentioned
in
chapter
two,
you
are
having
with
the
master
that
is
you?
You
can
have
that
same
level
of
conversation
with
your
customer.
Go
within,
to
the
Sacred
Chamber,
and
speak
with
your
ideal
customer
and
ask
them
what
they
need.
You
will
be
astonished
at
what
you
are
given
in
that
conversation.
You
can
also
listen
to
the
market...
For
example,
listening
to
the
market
place,
watching
the
trends,
what’s
“hot,”
what’s
trending
on
Google,
what
the
magazines
writing
about...
noticing
if
there
are
consistent
themes
across
several
publications.
The
media
must
deliver
the
most
relevant,
cutting-‐edge
information
that
matches
and
flows
with
current
trends.
If
they
don’t,
their
subscribers
will
leave
them.
If
a
media
outlet
is
hot,
it’s
because
they
are
tracking
what’s
hot.
Now
you
can
read
the
magazines
which
your
customers
are
reading.
Now
you
know
what
they
are
interested
in.
Start
noticing
what
is
changing
in
advertising.
Advertisers
will
show
you
exactly
what
is
trending.
I
will
give
you
an
example
from
the
world
of
advertising:
I
recently
saw
the
new
milk
commercial.
It
is
a
dog
walker
who
is
walking
down
the
street
with
many
dogs
practically
dragging
her.
She
almost
looks
out
of
control.
successsignature.com
25
Then,
a
parachute
opens
up
behind
her,
giving
her
an
invisible
splash
of
energy
and
she
then
takes
control
of
the
dogs.
The
tagline
to
go
with
this
image
is
“Milk:
9
grams
of
protein.”
This
milk
commercial
is
responding
to
the
diet
trend,
targeting
protein-‐rich
diets.
If
you
look
carefully,
the
dog
walker
is
totally
emulating
their
ideal
customer
for
this
message:
the
demographic
(female,
in
her
30s),
what
she
is
wearing,
how
she
looks
is
all
a
reflection
of
the
milk
consortium’s
trends
research
on
their
ideal
demographic
and
psychographic
match
for
this
trend
of
“protein
is
important
to
them.”
If
you
bring
conscious
awareness
to
seeing
the
world
through
your
customers’
eyes
you
are
truly
listening
to
them.
From
here,
you
can
actually
deliver
your
gifts
to
them
in
ways
that
they
really
want.
Most
very
successful
entrepreneurs
do
this
intuitively,
but
you
can
now
do
the
same
thing
with
attention
and
consciousness.
You
won’t
believe
what
you’ll
now
see
and
hear
from
those
trends
and
how
you
can
use
them
for
your
business.
How
do
you
apply
these
trends?
By
developing
products
and
services
that
they
want.
By
addressing
their
pain
and
concerns
in
your
marketing
funnels
and
conversation.
By
delivering
solutions
that
really
matter
to
them.
By
listening
to
them.
2)
Support
Next,
we
are
ready
to
live
in
the
paradigm
of
support.
This
also
has
another
arm,
which
is
service.
Our
customers
are
not
here
to
support
us
financially.
No.
We
are
here
to
support
our
customers
with
solutions,
problem-‐solving,
and
our
products.
In
return,
they
pay
us.
successsignature.com
26
This
is
not
a
“take
or
get”
model.
It
is
one
of
giving
and
service.
When
we
come
from
this
place
of
SERVICE-‐FIRST,
we
create
another
piece
of
the
safety
puzzle
that
all
customers
are
looking
for.
Service-‐first
results
in
this
miracle
of
powerful,
real
profit.
It’s
a
real
income
that
lives
on
the
wings
of
a
value
exchange
that
serves
all.
Your
first
intention
(and,
eventually,
this
will
become
your
instinct)
is
to
be
of
absolute,
complete
and
profound
service
to
your
customer.
This
does
NOT
mean
that
you
have
to
sacrifice.
It
means
that
you
have
the
best
interest
of
your
customers
first,
not
how
much
money
you
can
make
from
them.
The
money
that
does
manifest
from
this
place
of
being
is
remarkably
supportive
of
you.
I
have
witnessed
this
over
and
over;
the
profit
from
this
place
of
“service”
intention
is
1,000%
percent
greater
than
the
“take”
model.
That
is
not
to
say
that
you
can’t
create
amazing
business
strategies
to
increase
sales
conversations.
That
is
still
valid
and
important.
The
difference
is
that
strategy
of
sound
marketing
and
business
now
sits
on
an
intention
of
service
and
the
results
are
astounding.
When
you
are
tapped
into
your
Success
Signature,
this
service-‐oriented
approach
comes
naturally
and
easily.
3)
Give
advice
The
“giving
advice”
piece
translates
into
offering
a
clear
solution
that
has
real
and
lasting
benefits
for
your
customer.
But
here
is
the
challenge
and
the
opportunity:
In
your
business,
your
customers
don’t
really
want
advice
(most
of
your
friends
don’t
either).
They
want
to
be
heard
and,
from
that,
supplied
with
what
they
want.
Let
me
explain...
When
you
have
to
give
your
pet
some
medicine,
it
is
often
difficult
to
get
them
to
take
it.
We
know
they
need
it,
but
they
don’t
want
it
in
the
form
of
this
medicinal
pill...
“it's
a
tough
pill
to
swallow,”
right?
successsignature.com
27
What
do
you
do?
You
put
the
medicine
in
a
treat
and
they
gobble
it
down.
You
want
to
do
the
same
with
your
“advice”
or
solution.
And
THAT
is
the
conversation
you
want
to
have.
Let
me
reframe
that
in
terms
of
your
business:
Let’s
say
you
have
a
powerful
process.
It
is
just
10
steps
and,
by
the
end,
if
your
customers
do
all
10
steps,
they
will
truly
and
completely
transform
that
part
of
their
life,
right?
You
want
to
share
with
them
this
amazing
process
in
your
marketing
outreach.
The
temptation
is
to
describe
the
process
to
them,
“First
we
start
with…,”
“Next,
you
would
do
XYZ...”
Describing
the
“process”
you
will
deliver
isn’t
really
even
marketing.
You
are
giving
them
your
content
and
the
features
of
that
content.
Guess
what.
You
lost
them.
It’s
like
having
a
conversation
with
someone
who
is
trying
to
fix
you
their
way.
You
are
shoving
your
medicine
down
their
throat
and
they
are
NOT
interested.
Instead,
you
want
to
give
them
the
TREAT.
In
marketing
terms,
that
translates
to
instead
giving
them
the
benefits.
You
want
to
really
share
what
transformation
you
are
offering
-‐-‐
the
benefits
and
“what’s
in
it
for
them,”
what
the
“treat”
is,
not
the
processes,
features
or
curriculum
(AKA
the
medicine).
A
question
you
can
ask
yourself
to
support
your
benefit-‐oriented
marketing
conversation
is:
What
transformation
am
I
delivering?
Another
way
to
go
at
this
is:
What
pain
is
it
solving?
successsignature.com
28
The
answer
to
these
questions
formulates
your
sales
funnel,
the
copywriting,
and
all
the
tactics
you
will
execute.
It
also
creates
a
real,
personal
conversation
with
your
customers.
They
will
feel
safe,
and
demonstrate
trust
and
loyalty
to
you
in
response.
(And
it
is
real,
not
just
for
the
sale.)
It
will
also
help
you
to
understand
which
product(s)
to
create.
One
of
the
biggest
challenges
an
entrepreneur
can
face
is
coming
up
with
a
succinct
product.
(In
fact,
that
is
oftentimes
part
of
the
procrastination
problem.)
And
entrepreneurs
will
tell
me,
“well,
my
solution
is
for
everyone.”
The
best
way
to
get
started
is
to
pick
ONE
pain
that
you
are
solving,
one
piece
that
your
solution
helps
to
overcome,
then
direct
that
to
a
specific
audience.
For
example,
you
might
have
a
product
that
is
for
overall
health.
The
challenge
is
that
it
is
too
general.
Look
into
your
current
set
of
customers
and
what
seems
to
help
them
the
most.
For
example,
you
might
notice
that
out
of
all
your
customers,
pain
relief
seems
to
be
the
common
theme.
That
is
where
you
target
your
message...
Pain
relief
is
the
“treat.”
Maybe
you
have
an
arthritis
patient
whom
you’ve
helped.
She
had
all
her
friends
with
arthritis
come
in
and
they,
too,
have
found
relief
from
what
you
are
offering.
The
opportunity
has
presented
itself.
Go
after
that
target
and
be
succinct
with
your
marketing
message
to
that
specific
audience.
I
know
that
you
cover
more
than
just
arthritis,
but
by
keeping
it
specific,
you
can
thoroughly
describe
and
address
the
resulting
benefits.
When
going
after
a
specific
benefit,
you
keep
your
message
honed
to
a
refined
machine.
Let’s
look
at
it
this
way:
Most
people
don’t
use
to
search
for
“general
health”
or
“I
want
to
feel
better.”
successsignature.com
29
No.
They
search
for
“arthritis,”
“diabetes,”
“chronic
pain.”
The
more
succinct
you
are
in
your
messaging,
copywriting,
products
and
specific
benefits,
the
more
your
audience
will
be
able
to
converse
with
you
and
want
what
you
offer.
If
you
have
questions
about
any
of
these
strategies,
you
can
ask
them
of
me
live
through
our
live
training.
Just
CLICK
HERE
and
register
to
speak
with
me
directly.
Next,
we
are
going
to
get
to
some
real
TACTICS.
successsignature.com
30
CHAPTER
4
-‐
The
Tactics
This
chapter
is
going
to
show
you
some
of
the
basic
tactics
-‐-‐
the
clear
“how
to”
for
moving
into
a
profitable
and
growing
online
business.
[NOTE:
For
those
of
you
who
already
have
a
list,
this
will
be
a
review.
The
meat
of
this
book
is
in
the
first
three
chapters
and
the
ones
after
this.]
At
this
stage,
you
might
be
asking
“why
an
online
business?”
I
will
go
through
some
simple
math
to
explain...
(THEN,
I
will
show
you
the
simple
steps
to
take
to
get
going
online
and
make
real
income,
fast.)
Let’s
say
you
have
a
really
cool,
step-‐by-‐step
formula
for
overcoming
fibromyalgia.
It
is
a
live
coaching
group
that
costs
$297
to
join.
Let’s
say
there
is
a
site
that
offers
a
support
community
for
Fibromyalgia
and
they
have
10,000
members.
And,
there
is
also
an
herbal
company
that
offers
a
product
for
this
disease.
They
have
30,000
customers.
Perhaps
you’ve
noticed
a
healer
with
a
nice
list
of
20,000
subscribers
whose
audience
is
the
right
customer
base
for
your
solution.
All
of
these
sites
and
products
are
potential
partners
as
well
as
potential
sources
of
traffic
for
driving
new
customers
to
your
offerings.
The
math:
From
the
above
potential
partners,
there
is
an
aggregated
potential
reach
of
60,000.
Through
advertising,
affiliate
marketing
and
partnering,
you
get
5%
of
those
folks
to
your
offer,
representing
3,000
potential
customers
now
looking
at
what
you
are
up
to.
If
half
of
those
3,000
register
for
your
free
video/ebook/training
(we
will
be
going
through
the
details
of
these
tactics
in
a
moment),
you
now
have
1,500
new
subscribers.
successsignature.com
31
If
3%
of
them
purchase
(45
x
$297)
you
just
made
$13,365.
Now,
maybe
you
have
annual,
private,
personal
healing
programs...
Let’s
say
5
of
the
45
love
your
product
so
much
that,
when
you
offer
them
your
year-‐long,
one-‐on-‐one
coaching
for
$500
a
month,
they
go
for
it.
That's
5
customers
x
$500=
$2,500
per
month.
That’s
$30,000
per
year!
Are
you
getting
why
an
online
business
is
so
powerful?
Right
there,
you
just
added
$43,365
to
your
annual
income.
And
that
is
JUST
the
tip
of
the
iceberg.
With
your
Success
Signature
activated,
your
secret
weapon
against
procrastination
installed,
your
credibility
and
trend-‐watching
processes
in
place,
and
your
service-‐
oriented
marketing
conversation
developed
with
consciousness,
all
you
have
to
do
is
take
the
following
tactics
(remember
the
math?)
and
exponentially
grow
your
business
and
income.
So
let’s
dive
into
some
tactics.
The
following
are
the
basics
of
online
marketing
and
the
path
to
take
all
you
have
learned
so
far
and
put
it
into
action.
Here
are
the
components:
1. Create
a
Free
Gift
2. Get
a
Shopping
Cart
3. Put
together
an
Opt-‐In
Page
for
the
gift
4. Create
a
Product
5. Produce
a
Sales
Page
for
the
product
6. Write
an
Sequence
7. Find
and
Drive
Traffic
Let’s
dissect
this
one-‐by-‐one:
1)
Create
A
Free
Gift
Create
something
that
you
can
give
away
for
free.
There
are
so
many
ways
to
do
this.
successsignature.com
32
For
example,
you
can
combine
your
credibility
branding
strategies
to
create
products
and
free
gifts.
Go
to
some
local
associations,
your
local
church,
local
networking
events
and
offer
to
speak
on
a
topic
that
is
appropriate
to
your
audience
and
addresses
your
offering.
Record
it.
(There
are
amazing,
inexpensive,
portable
digital
recorders
that
record
in
HD
quality.)
This
talk
could
be
your
free
product.
NOTE:
Record
enough
of
these
talks
and
you
have
a
product.
Another
way
to
create
a
free
gift
is
to
come
up
with
a
“3-‐step,”
or
“5
tips
to
(your
benefit),”
or
“7
Ways
to
(your
benefit)”
packaged
solutions
and
create
this
as
a
or
audio
download.
Get
Audio
Acrobat
(its
$19
a
month)
and
call-‐in
to
your
private
number
to
talk
through
these
steps,
ways,
and
tips.
It
is
recorded
and,
therefore,
could
be
your
audio
recording
for
the
gift.
Or,
you
could
have
the
recording
transcribed
and
create
a
free
eBook
or
for
download.
Hopefully
this
is
sparking
a
lot
more
ideas.
2)
Get
a
shopping
cart
Now
it’s
time
to
invest
in
your
new
online
business.
You
will
want
to
invest
in
a
shopping
cart
that
also
has
an
delivery/broadcast
system.
A
great
option
to
start
with
is
1Shoppingcart.com.
They
have
the
ability
to
create
product
purchase
buttons,
work
with
a
merchant
account
and
PayPal
to
take
credit
cards,
and
they
have
autoresponders
that
automatically
send
emails
prompted
by
a
purchase.
There
are
more
sophisticated
systems
out
there
(InfusionSoft,
Ontroport
and
others),
but
they
are
a
LOT
more
complicated
to
figure
out,
have
a
higher
learning
curve
and
are
more
expensive.
This
shopping
cart
also
becomes
your
system.
3)
Put
Together
an
Opt-‐In
Page
For
The
Gift
Now
you
have
your
gift/free
giveaway.
successsignature.com
33
The
next
step
is
to
create
a
web
page
that
“sells”
the
free
gift
in
exchange
for
an
address.
This
is
called
an
“Opt-‐In
Page.”
The
key
to
creating
an
opt-‐in
page
is
to
make
a
compelling
“argument”
(really
a
convincing
marketing
conversation),
which
shows
your
potential
customer
that
you
understand
the
pain
they
are
in.
The
page
will
also
include
your
free
solution
that,
when
applied,
will
give
them
specific
benefits.
Here,
you
will
describe
who
they
will
be
when
they
are
done
with
your
free
gift.
Remember:
share
the
transformation
(the
treat)
they
will
experience
through
your
free
gift.
Tap
into
your
Success
Signature
-‐
and
them
as
a
customer
-‐
to
create
a
compelling
conversation
on
this
opt
in
page.
Remember,
this
is
the
start
to
your
relationship.
Be
authentic.
If
the
conversation
is
compelling
enough,
they
will
agree
to
give
you
their
address
in
exchange
for
your
free
gift.
The
page
will
include
an
opt-‐in
form
(that
you
actually
get
from
your
shopping
cart),
which
will
populate
an
subscription
list
so
that
you
can
them
again
and
again.
You
will
also
want
to
make
sure
that
there
is
nothing
to
do
on
the
page
but
“sign-‐up.”
That
means
there
is
no
other
navigation
to
take
them
off
the
page.
The
only
thing
on
the
page
is
what
you
want
them
to
do
and
that
is
to
give
their
name
and
address.
You
don’t
want
to
distract
them
by
having
any
other
links
that
would
take
them
away
from
this
page.
With
this
list
of
opted-‐in
subscribers,
you
now
have
an
audience,
which
is
the
start
of
your
tribe.
Over
time
(and
maybe
almost
immediately
-‐-‐
see
sales
page),
a
certain
percentage
of
this
tribe
will
become
your
customers.
You’ll
also
want
to
set
up
an
autoresponder
in
your
shopping
cart
that
is
associated
with
the
registration
on
the
opt-‐in
form
they
just
committed
to.
successsignature.com
34
This
autoresponder
will
give
them
the
directions
they
need
to
download
the
free
gift.
There
is
something
called
a
“redirect.”
This
is
a
piece
of
technology
code
that
comes
from
your
shopping
cart.
It
takes
the
user
to
the
next
page
from
the
action
of
putting
their
name
and
address
into
your
form
and
clicking
on
the
registration
button.
You’ll
need
this
new
web
page
to
redirect
them
to.
This
will
be
step
5
of
your
sales
page...
4)
Create
A
Product
The
next
step
is
to
create
a
product.
This
is
the
most
fun
and
creative
part
of
your
online
business
adventure.
Most
online
products
are
info
products,
meaning
they
teach
something
or
coach
a
system.
They
can
be
in
the
form
of
recorded
audio,
video
or
live
coaching
programs
for
groups.
Just
like
creating
your
free
gift,
you
can
create
it
by
recording
your
work
in
a
packaged,
step-‐by-‐step
way.
Your
product
should
have
more
depth
and
a
system
that
can
be
easily
taught.
For
example,
my
Healing
Attunement
System
of
healing
has
seven
steps
and
can
change
the
nature
of
any
mood
or
physical
upset
in
10
minutes
or
less.
I
have
created
many
audio
downloads
and
CDs
using
the
Healing
Attunement
System
on
different
issues
like
sexual
abuse,
financial
stress,
physical
health,
etc.
These
can
be
physical
products
as
well.
This
model
works
for
anything
that
can
be
monetized.
5)
Produce
A
Sales
Page
For
The
Product
Once
they
“opt-‐in”
to
your
free
gift,
they
will
be
redirected
to
your
sales
page
for
your
sparkling
new
product
and
program.
This
is
where
you
start
earning
income.
successsignature.com
35
The
sales
page
gives
your
audience:
-‐-‐
A
description
of
them.
Remember
the
listening
part?
You
are
going
to
describe
their
pain
and
their
possible
experience,
which
brought
them
to
your
solution.
They
are
going
to
feel
acknowledged
through
this
description.
-‐-‐
The
points
of
credibility
of
who
you
are,
what
you’ve
done
and
who
you
know,
increasing
the
level
of
trust
and,
ultimately,
the
speed
of
sales.
-‐-‐
An
outline
of
the
benefits
they
will
receive,
who
they
might
be
when
they
are
finished
with
your
product,
what’s
in
it
for
them
-‐-‐
the
“treat.”
-‐-‐
You
might
want
to
share
your
story,
how
you
came
to
the
solution
you
are
offering
and
what
it
means
to
you
to
share
this
now.
NOTE:
While
you
can
mention
some
features
(remember
the
medicine),
the
emphasis
is
on
the
benefits
(the
treat).
This
page
can
be
quite
long.
In
fact,
you’ll
want
the
page
to
be
longer
as
the
price
gets
higher.
You
can
also
do
a
video
sales
letter
to
accomplish
the
same
thing,
but
you
better
be
REALLY
good
and
natural
on
video.
Your
shopping
cart
is
the
place
to
create
the
code
for
your
purchase
buttons
and
allows
your
customers
to
use
credit
cards
to
buy
from
you.
PLUS,
you
will
create
an
autoresponder
associated
with
the
specific
product
in
your
shopping
cart.
Your
customers
will
receive
a
purchase
confirmation
as
soon
as
they
order
and
you
can
give
them
any
additional
information
on
how
to
download
or
use
the
product.
6)
Write
An
Sequence
The
next
step
is
to
create
a
series
of
emails
(to
send
to
your
new
list
through
your
shopping
cart)
that
build
a
deeper
connection
and
relationship
with
your
tribe.
This
is
free
content
that
you
are
giving
them
so
that
they
get
to
know
you.
successsignature.com
36
You
can
create
videos
and
audios,
ensuring
all
of
it
offers
moving,
inspirational
sharings
through
this
sequence
of
emails.
(Your
iPhone
6
contains
a
high
definition
digital
video
camera
that
is
perfect
for
creating
little
videos.)
It
should
contain
all
things
that
establish
and
nurture
a
good,
new
relationship.
Things
like;
sharing
that
you
see
them
and
can
relate
(listening),
how
you
would
like
to
support
them.
Share
with
them
the
ways
in
which
you
have
previously
supported
members
of
your
tribe.
You
can
also
share
testimonials
from
your
customers.
Be
authentic
and
real
in
these
conversations.
Just
like
dating,
you
want
to
be
yourself.
A
really
great
practice
is
to
join
an
subscriber
list
for
someone
you
respect.
Start
noticing
what
they
send,
what
they
write
about
and
how
it
makes
you
feel.
Bring
awareness
to
brands
that
you
use
and
how
they
communicate
with
you.
Consider
that
as
you
think
about
your
tribe
and
what
you
want
to
share
with
them.
Of
course,
tap
into
your
Success
Signature
as
you
do
this
to
bring
a
deeper
truth
to
your
sharing.
Also,
provide
an
opportunity
in
these
emails
for
them
to
check
out
your
offer
again.
Use
some
of
the
same
benefit-‐oriented,
relationship-‐building
strategies
as
your
sales
page.
For
those
who
didn’t
immediately
purchase
from
your
opt-‐in
page,
which
redirected
to
your
sales
page,
this
sequence
and
relationship-‐building
phase
will
get
more
customers
more
on
board.
Of
course,
the
last
and
VERY
important
step
is...
7)
Find
And
Drive
Traffic
There
are
multiple
sources
of
traffic;
some
paid,
some
free.
The
key
is
to
not
focus
on
just
one
source.
successsignature.com
37
Here
is
a
list
of
traffic
sources
to
pursue:
JVS
OR
AFFILIATE
PARTNERSHIPS:
Joint
venture
or
“JVs.”
These
are
your
affiliate
partners.
They
are
individuals
who
have
a
list
and
are
willing
to
promote
your
products
to
their
tribe
for
a
commission
percentage
of
your
products.
This
is
where
your
shopping
cart
comes
in
handy.
You
can
actually
set
up
affiliate
programs
in
your
shopping
cart
to
track
your
partners’
sales
and
commissions.
A
note
on
JV’s:
If
you
are
just
starting,
don’t
go
after
the
behemoths.
Doing
so
will
be
a
waste
of
your
time
and
theirs.
Instead,
go
after
folks
with
lists
that
are
just
above
or
at
your
level.
Then
you
get
to
grow
together.
FACEBOOOK:
is
an
advertising
platform.
Social
Media
is
a
nice
strategy,
but
Facebook’s
purpose
is
to
determine
the
demographic
of
your
audience
and
then
advertise
to
them.
It
is
one
of
the
most
sophisticated
data-‐mining
ad
platforms
on
the
planet.
When
done
right,
it
is
a
goldmine
of
traffic.
When
you
are
first
starting,
even
$500
a
week
can
yield
decent
results.
YOUTUBE:
There
are
multiple
ways
to
generate
traffic
from
YouTube.
You
can
create
video
advertisements
to
air
just
before
popular
content.
You
can
create
content
videos
as
ads.
You
can
create
viral
videos
that
get
tons
of
traffic.
Two
things
to
do
are
add
annotation
to
your
videos
(to
include
links)
and
a
marketing
conversation
in
the
description
of
the
video.
LOCAL
NETWORKING
Go
to
networking
events
and
offer
free
strategy
sessions.
successsignature.com
38
Here
is
a
GREAT
networking
trick:
When
someone
asks,
“what
do
you
do?”
Tell
them
about
the
impact
and
transformation
your
are
creating.
Don’t
tell
them,
“I’m
a
speaker
author
healer,
marketing
person…”
Tell
them
about
the
impact
you’ve
made
on
your
customer
and
actually
share
a
case
study.
Say
something
like,
“Well,
let
me
answer
what
I
do
by
sharing
about
one
of
my
customers.”
Then
use
that
customer
case
study
to
share
what
you
do.
They
will
want
more,
then
you
can
offer
them
a
“strategy
session”
so
that
they
can
experience
what
you
offer.
In
the
free
strategy
session,
use
the
same
ideas
of
service-‐oriented,
authentic
marketing
conversation
to
bring
them
on
as
clients.
You
can
also
add
the
link
to
your
free
gift/opt-‐in
page
on
the
back
of
your
business
card.
FREE
SPEAKING
ENGAGEMENTS
Offer
free
speaking
engagements
to
local
churches,
chambers
of
commerce,
chiropractors,
networking
events,
regional
associations,
etc.
This
is
a
great
place
to
practice
packaging
your
message
in
a
compelling,
authentic
way.
You
can
offer
your
audience
your
free
gift
or
the
free
strategy
session
mentioned
above.
APPEARING
ON
ONLINE
RADIO
SHOWS
There
are
tons
of
online
radio
shows
and
some
of
them
have
a
decent
reach
in
the
thousands,
if
not
tens
of
thousands.
These
folks
usually
do
this
part-‐time,
unpaid,
and
are
always
looking
for
guests.
Very
few
of
them
are
familiar
with
affiliate
commission
sharing
strategies,
so
approaching
them
with
great
content
for
their
audiences
AND
products
to
sell
so
that
they
make
a
commission
is
a
big
bonus.
You
can
also
just
offer
your
free
gift
and
direct
folks
to
your
opt-‐in
page
to
start
building
your
list.
successsignature.com
39
If
you
make
rounds
for
a
bunch
of
shows
each
week,
you
can
build
a
nice
list
in
no
time.
REFERRALS
Offering
incentives
for
your
audience
to
refer
new
tribe
members
is
a
great
way
to
build
traffic.
You
can
do
contests.
You
can
also
have
them
become
an
affiliate
through
your
shopping
cart
and
let
them
know
that
they
will
earn
a
commission
on
any
purchases
that
come
through
their
referrals.
You
can
also
offer
referral
fees
to
those
who
might
recommend
people
to
you
for
your
free
strategy
sessions.
You
can
also
find
affiliate
partners
as
well.
Ask
one
of
your
affiliate
partners
if
they
might
broker
and
contact
other
affiliate
partners
on
your
behalf
and
offer
them
a
commission
on
the
sales
of
any
of
the
affiliates
they
bring
in.
is
a
wonderful,
mostly
untapped
traffic
opportunity.
Set
up
your
profile
with
the
same
recommended
strategies
as
your
sales
page.
Have
your
title
be
more
than
the
process
you
offer
or
your
actual
title.
Instead,
include
the
transformation
you
are
delivering.
Set
up
your
profile
so
it
is
compelling
and
get
as
many
“endorsements”
as
you
can.
These
are
LinkedIn’s
versions
of
rankings.
You
can
also
find
Groups
that
have
similar
demographics
and
interests
as
you.
You
can
join
these
groups
and
start
to
be
of
service
to
them.
Reach
out
with
some
input
and
solutions
to
build
relationships
there.
Then,
lead
them
into
your
opt-‐in
page,
free
gift
and
your
free
strategy
sessions.
Now,
that
is
A
LOT
of
tactics,
but,
hopefully,
you
are
little
calmer
as
you
use
these
methods
as
you
are
tapped
into
inner
guidance.
If
you
want
to
go
further
into
how
to
apply
these
tactics
for
YOU,
AND
deeper
into
your
inner
guidance,
then
be
sure
to
join
us
for
our
special
training
webcasts
and
audio
dial-‐in
shows
that
we
are
offering
to
ensure
you
really
get
this.
successsignature.com
40
Simply
CLICK
HERE
to
register,
potentially
work
with
me
directly,
and
access
a
deeper
understanding
of
all
this
material.
successsignature.com
41
CHAPTER
5
-‐
Ready,
Set...
GO
Now
you
have
some
solid
tactics
that
are
sitting
a
top
of
your
Success
Signature
being.
You
know
how
to
access
a
deep
mastery
and
now
“use”
procrastination
to
go
deeper
and
release
it
at
every
turn.
You
are
understanding
how
to
create
credibility,
which
establishes
trust
and
safety
for
your
customer
and
increases
their
likelihood
of
saying
“yes”
sooner.
The
guidance
I
can
offer
could
fill
10
books,
so,
as
we
come
to
a
close
of
this
book,
I
want
you
to
know
that
I
tapped
in
to
see
what
would
work
best
to
get
you
started
and
what
the
next
steps
would
be
based
on
what
we’ve
created
here
so
far.
Besides
the
formulas
and
ideas
presented
in
this
book,
when
I
look
back
on
my
business
success,
one
of
the
top
things
that
changed
it
all
was
to
have
a
coach.
The
up-‐level
moment
that
supported
me
in
my
business
was
a
mentor
and
coach,
someone
I
could
lean
into.
At
different
stages
of
the
cycle
of
your
business,
you
will
need
different
kinds
of
coaches
and,
in
some
instances,
a
team
of
them.
They
might
take
the
form
of
an
in-‐person
a
private
coach...
something
I
DEFINITELY
recommend.
Also,
you
might
start
in
the
form
of
a
packaged
coaching
program
that
takes
you
step-‐by-‐step
through
their
systems.
We
live
in
the
most
amazing
age
of
technology
that
enables
you
to
receive
the
highest
levels
of
coaching
at
your
convenience.
Through
different
specialists
and
experts,
you
can
actually
get
something
that
is
the
equivalent
of
(I
think
even
better
than)
a
PhD
in
multiple
disciplines,
nuances
and
systems
of
creating
a
successful
business.
Some
of
the
products
I
purchase
now
give
me
the
fundamentals
for
new
tactics
and
strategies,
which
I
can
apply
immediately
especially
with
the
foundation
of
my
activated
Success
Signature.
It
is
the
most
amazing
environment
of
learning
that
we
are
in
these
days.
successsignature.com
42
The
first
thing
I
would
love
for
you
to
put
into
perspective
is
the
cost.
Think
about
how
much
a
college
education
costs,
or
what
a
masters
program
would
cost.
For
a
fraction
of
that,
you
can
purchase
these
amazing
products
that
give
you
the
exact
same
insights,
tactics
and,
in
some
cases,
strategies.
And
this
is
proven
content
that
ACTUALLY
works.
Most
of
these
packages
are
not
theory.
They
offer
working
knowledge.
How
to
find
the
right
one...
The
key
is
to
find
trusted
business
advisors
who
can
offer
perspective
that
you
simply
couldn’t
see
or
understand
on
your
own.
This
strategy
of
using
others’
amazing
systems
and
insight
and,
in
particular,
finding
a
coach
that
matches
your
goals
is
by
far
the
thing
to
which
I
can
consistently
point
that
instantly
quickened
my
business
to
huge
new
levels
of
expansion.
Coaching
delivers
THE
information,
guidance
and
support
exactly
when
needed
most.
It
is
the
unique
piece
to
the
quickening
of
business
and
success.
I
have
witnessed
for
myself
and
those
whom
I
have
counseled
that
rapid
growth
could
have
NEVER
happened
without
consistent,
regular
expert
guidance
and
group
support.
In
fact,
I
still
have
regular,
consistent
guidance
from
powerful
mentors
and
coaches
and
masterminds
when
I
am
moving
in
new
ways,
processes
and
programs
or
releasing
old
methods
and
ways
of
being.
The
“I
didn’t
know
what
I
didn’t
know”
is
a
big
factor
for
change
and
a
rapid
ascent
into
success...
My
coaches
show
me
the
questions
to
ask
AND
give
the
answers
as
well.
These
coaches,
mentors
and
colleagues
bring
my
attention
to
those
areas
I’m
not
thinking
of
and
then
show
me
the
“how
to”
in
that
new
area.
There
is
a
caveat,
however,
to
the
types
of
coaches
you
want
to
choose.
Investing
in
a
program
where
the
coach
is
not
a
match
will
just
lead
to
resentment,
upset
and
frustration.
successsignature.com
43
Here
is
a
list
of
things
to
consider
as
a
filter
for
finding
the
right
coach
and
program
for
you:
1)
Ensure
your
coach
has
achieved
what
you
want
to
achieve
What
do
you
want
to
achieve?
Think
about
this
right
now
and
write
down
5
things
that
you
REALLY
want
to
achieve
with
your
business.
It
might
be
financial
achievement.
Wealth
is
usually
an
important
one
and
there
are
many
more
things
that
a
successful
business
achieves
beyond
money.
Maybe
it’s
making
a
difference
in
a
certain
number
of
lives.
For
example,
I
REALLY
want
to
reach
1
billion
people
with
my
Success
Signature
Business
program.
That
doesn’t
mean
I’ll
have
1
Billion
customers.
No,
it
represents
those
whom
I
have
coached,
who
are
now
out
there
creating
a
new
paradigm
of
heart-‐centered
entrepreneurialism
that
is
reaching
millions.
The
ripple
effect
of
that
heart-‐opening
through
these
entrepreneurial
customers
is
touching
1
billion
lives.
Maybe
what
you
want
to
achieve
is
more
ease
and
grace
and
peace
(releasing
your
overwhelm
and
stress).
Take
a
moment
and
write
down
what
you
what
to
accomplish
through
your
business.
Another
way
to
say
this
is
to
share
what
you
want
your
business’s
legacy
to
achieve.
Review
that
list,
and
you
will
want
to
work
with
a
coach
who
has
achieved
these
very
goals.
Why
would
you
work
with
a
business
coach
that
is
only
earning
an
income
of
$75,000
if
your
goal
is
to
earn
$150,000
or
more?
If
your
goal
is
to
generate
millions
through
your
business,
then
you
better
be
working
with
a
coach
who
has
done
that.
successsignature.com
44
If
your
goal
is
to
reach
a
large
audience,
wouldn’t
it
make
most
sense
to
work
with
someone
who
has
achieved
that
same
goal?
They
can
guide
you
through
the
nuances
of
how
that
is
done.
Step
one
in
identifying
a
coach
most
ideal
for
YOU
is:
they
have
achieved
what
you
want
to
achieve.
2)
Make
certain
that
your
coach
is
well
rounded
(not
a
one
hit
wonder).
One
of
the
most
amazing
things
I
have
witnessed
is
individuals
who
have
just
figured
something
out
and
then
claim
they
are
THE
experts.
Find
out
how
many
successes
they
have
had
over
time.
And,
almost
more
importantly,
find
out
how
many
FAILURES
they
have
had,
and
have
overcome.
The
mistakes,
misses
and
failures
are
truly
a
key
piece
of
the
puzzle
that
a
powerhouse
coach
can
bring
to
you.
Why?
Because
they
know
the
pitfalls
and
can
steer
you
in
the
right
direction
and
share
the
things
to
watch
for
as
you
grow
your
business.
The
one
hit
wonders
that
have
only
done
it
once
simply
can’t
see
the
next
steps
and
don’t
know
the
wrong
turn
they
might
be
guiding
you
to.
The
$750,000
they
made
last
year
(for
the
first
time)
does
not
give
them
the
necessary
insights
to
help
you
create
a
strong
foundation
on
which
to
grow
and
scale
with
changing
markets,
technologies
and
trends.
In
fact,
these
coaches
are
almost
right
beside
you,
not
ahead
of
you
guiding
you.
They
are
just
figuring
it
out
as
you
go
and
you
might
quickly
surpass
them.
3)
Ascertain
that
your
coach
is
a
strategist
as
well
as
tactician.
I
would
never
work
with
a
coach
who
simply
assigned
me
a
bunch
of
tactics
and
said
“go
do
this.”
As
we
have
shared
in
this
book,
it
is
missing
the
key
ingredient:
YOU
and
your
Success
Signature.
successsignature.com
45
Coaches
who
do
that
are
illustrating
a
symptom;
they
are
not
strategic
in
nature.
You
want
a
coach
who
can
see
the
broader
strategies,
who
can
see
the
market
opportunities
and,
in
turn,
guide
you
on
how
you
might
fit
into
those
possibilities.
And,
while
speaking
about
tactics,
another
way
to
determine
you
are
working
with
someone
who
is
a
tactician
is
that
they
can
only
teach
what
you
need
to
“do”
without
evaluating
where
you
have
been
and
what
you
want
to
accomplish
or
where
you
might
fit
in
the
current
market.
Finally,
and
this
is
key...
Make
sure
they
have
actually
done
the
tactics
they
are
teaching
and
aren’t
just
“using”
other
actions
that
other
coaches
have
used.
Ask
them
if
they
have
used
these
programs
and
tactics
themselves.
Request
they
share
specifics
on
how
they
worked
for
them,
not
just
their
students.
If
they
haven’t
implemented
the
tactics
that
they
are
making
you
do,
then
they
are
missing
some
really
important
pieces
of
execution
that
they
can’t
possibly
teach
you.
4)
Ensure
that
they
have
actually
run
a
business
that
has
scaled
over
time
Coaches
who
have
not
had
the
time
to
scale
their
business
over
time
might
not
be
able
to
guide
you
on
the
principles
of
the
growth
you
need
to
keep
going
over
the
short
term
and
long
haul.
Principles
like:
Revenue
Vs.
Profit
There
is
a
difference
between
bringing
in
revenue
and
making
a
profit
and
it
can
make
or
break
a
burgeoning
business.
Profit
First
Paying
yourself,
your
taxes,
and
your
business
slush
fund
first,
before
the
toys
and
some
other
infrastructure
investments,
gives
the
business
a
cushion
of
stability
and
the
owners
emotional
stability.
Delegation
Vs.
Collaboration
When
building
your
team,
working
in
the
spirit
of
collaboration
can
generate
amazing
creativity
and
expansion
compared
to
delegation.
successsignature.com
46
Collaboration
is
supporting
someone
to
do
it
his
or
her
way
while
trusting
in
that
effort.
This
usually
makes
an
employee
or
contractor
exceptionally
engaged
and
engenders
a
creativity
that
yields
the
most
amazing
results.
Delegation
is
“telling”
someone
what
to
do.
There
is
space
for
this
kind
of
interaction
in
certain
circumstances,
yet
this
is
the
default
for
most
entrepreneurs
and
it
can
crush
creativity.
Business
Stewardship
Being
a
steward
for
your
business
is
different
than
being
an
owner.
The
dictionary
definition
of
a
business
steward:
“is
an
ethic
that
embodies
the
responsible
planning
and
management
of
resources.”
From
my
perspective,
stewardship
means
you
are
nurturing
the
company
from
a
space
that
is
different
than
“you
are
mine.”
When
I
changed
my
perception
of
my
company
from
that
of
“it’s
mine,”
which
comes
with
the
implication
that
“it
owes
me,”
I
moved
into
a
new
paradigm
of
space
and
freedom.
When
I
am
stewarding
my
company,
it
is
in
partnership
with
me.
It
is
a
gift
that
fits
me
like
a
glove
and,
together,
we
are
moved
into
making
a
difference.
Are
you
starting
to
see
what
strategic
thinking
can
yield?
Can
you
see
how
working
with
a
coach
who
has
a
depth
and
breadth
of
experience,
expertise
and
strategic
thinking
can
support
you
in
ways
that
you
can’t
even
imagine?
The
overall
effect
of
working
with
a
coach
who
has
all
of
these
qualities
is
feeling
a
sense
of
deep,
consistent
support,
which
allows
you
the
breath
to
invent,
grow,
try
new
things
and
ultimately
expand
into
HUGE
profit
and
success.
The
results
won't
just
hit
your
business.
You
will
achieve
an
overall
sense
of
accomplishment,
including
more
love,
better
partnerships
and
a
ton
of
clarity
in
every
area
of
your
life.
I
have
witnessed
for
myself,
and
those
whom
I
have
counseled,
the
rapid
growth
that
could
have
NEVER
happened
without
consistent,
regular
expert
guidance
from
experienced
coaches.
successsignature.com
47
If
you
want
to
talk
to
me
about
your
coach
or
are
looking
for
a
new
one,
then
be
sure
to
join
us
for
our
live
webcast
training
where
we
can
answer
your
questions.
Simply
register
HERE
and
I
will
see
you
there!
successsignature.com
48
EPILOGUE
We
have
covered
a
lot
of
ground
in
a
short
period
of
time.
I
am
excited
at
how
the
use
of
these
techniques
and
ideas
will
impact
your
business
almost
immediately.
If
you
want
more,
as
I
have
mentioned,
I
have
made
available
a
free
set
of
trainings
that
cover
the
material
in
this
book
AND
offer
even
more
insights,
techniques
and
strategies.
All
you
have
to
do
is
go
to
this
page:
launch.successsignature.com/reg
then
play
with
us
in
this
new
embodied
version
of
heart-‐centered
entrepreneurialism.
We
are
thrilled
to
go
even
deeper
with
you.
I
hope
you’ll
join
us?
In
deepest
gratitude
for
all
that
you
are
up
to,
Jennifer
successsignature.com
49
ABOUT
THE
AUTHOR
Jennifer
started
her
career
in
advertising
sales
before
moving
into
promotional
event
marketing,
then
onward
to
traditional
marketing
management,
which
lead
to
public
relations
and
brand
communications,
culminating
a
27-‐year
business
strategy
career
in
Corporate
America.
Jennifer
launched
Yahoo!
Canada
back
in
1995
and
played
in
the
technology
industry
during
the
full
boom
and
bust.
She
became
a
business
strategist
with
specialization
in
marketing
for
startups.
Through
that
experience,
she
became
an
expert
in
reading,
analyzing
and
understanding
market
cycles.
She
grew
adept
at
when
and
how
to
creatively
launch
brand
new
visions
and
product
concepts
into
emerging
markets.
Jennifer,
using
her
work
with
startups,
supported
the
creation
of
hundreds
of
multi-‐
millionaires
through
her
unique
Credibility
Branding
System
and
has
now
packaged
all
of
her
expertise
into
her
Living
Your
Success
Signature
Business
program.
Perhaps
you
might
be
the
next
generation
of
this
growing
group
of
millionaires...
That
information
about
Jennifer’s
business
prowess
alone
might
be
convincing
enough
to
work
with
this
remarkable
person,
but
there
is
more...
On
top
of
all
that
powerful
expertise,
Jennifer,
as
a
healer,
is
a
facilitator
in
the
movement
of
energy
from
the
subtlest
of
origins.
More
than
22
years
ago,
Jennifer
trained
in
multiple
modalities
of
energy
healing
and
operated
a
part-‐time
healing
practice
for
just
as
many
years.
She
has
guided
thousands
to
unprecedented
new
levels
of
alignment,
health,
wholeness
and
abundance.
She
has
the
gift
of
seeing
the
inner
domains
of
your
soul’s
purpose
and
guides
you
to
your
grandest
capacities,
your
“unique
human
potential,”
while
building
a
proven,
strong,
successful
business
around
those
capacities.
What
is
your
"Success
Signature?"
Your
Success
Signature
is
the
deep,
personal,
human
potential
within
that
awaits
your
activation.
successsignature.com
50
It
is
the
energetic
signature
of
the
"you
of
you,"
ready
to
make
your
distinct
mark
on
this
planet
at
this
time.
It
is
the
place
of
possibility
that
flows
easily
from
you,
creating
impact
on
all
your
customers
and
even
your
staff
and
vendors.
If
you
are
ready
to
ignite
the
brightest
fire
from
within,
tap
into
who
you
are,
access
your
brand
in
a
way
that
is
unstoppable
while
knowing,
activating
and
living
from
your
Success
Signature,
then
this
program
is
exactly
what
you
have
been
searching
for.
The
ideas
found
in
this
Success
Signature
program
intimately
marry
the
inner
dimensions
of
your
Success
Signature
with
the
outer
realms
of
business
and
profit.
This
is
one
of
the
most
unique,
mindfully-‐designed
systems
for
those
who
are
truly
ready
to
make
a
difference
in
any
industry
through
your
entrepreneurial
spirit
and
the
energetic
signature
of
your
potential.
Jennifer's
Magic
Is...
She
has
a
keen
ability
to
hold
you
in
a
sacred
space.
She
can
create
an
allowing
that
fuels
your
prosperity
forward.
This
enables
you
to
strongly
activate
your
Success
Signature
and
that
unique,
pure
connection
to
your
power.
For
more
on
this
program
and
some
amazing
free
trainings,
go
to:
http://launch.successsignature.com/reg
successsignature.com
51
