Product Redesign- OGX Cherry Blossom Ginseng
Content
Cherry Blossom
Ginseng
Nila Uriostegui
Table of Contents
Redesign Plan
pg. 1
Style Guide
pg. 2-3
Photo Comparison
pg.5-6
Package Design
Advertisement
pg. 4
pg.7-8
Redesign Plan
Product:
OGX Cherry Blossom Ginseng Conditioner
Audience: The target audience for this product is women. Women care more for their
hair. Hence, the design of this product needs to stand out from other similar
products.
History:
OGX Beauty was started by Vogue International, which is one of America’s
leading manufacturers and distributors of salon-heritage hair care products.
OGX has a collection of shampoos, conditioners and styling/treatment
items. OGX hair care is an award-winning collection of over 70 items.
Big Idea:
The plan is to increase sales by redesigning their label. Each bottle contains
a special ingredient that styles and treats the hair. The plan is to show the
ingredient through a photo in order to emphasize it; also to eliminate most
of the text found on the front.
Style Guide AA AA
Black
#231f20
RGB: 35,31,32
CMYK: 69,69,64,78
Pantone: Neutral Black C
Maroon
# 8e2646
RGB: 142,38,70
CMYK: 33,95,58,24
Pantone: 208 C
Baby Pink
# deb1a9
RGB: 222,177,169
CMYK:12,33,27,0
Pantone: 7605 C
Gold
# e6c77b
RGB: 230,199,123
CMYK: 10,20,61,0
Pantone: 7403 C
Style Guide B
Package Design
Title Font Name
Florence Regular
Body Font Name
Cambria
Logo Size Reccommendations:
270 x 120 pixels
Logo Size Placment:
Heavenly Hydration
Cherry Blossom Conditioner
Cherry Blossom
CONDITIONER
Boost shine and body
by applying the sheer
hydration and alluring
blend of antioxidant
rich cherry
blossom extract.
Center Bottom
Why you want it... Revitalize strands with this
lightweight, hydrating blend of cherry
blossom extract and green tea for moisture
that won’t weight your hair down.
What you do... After shampooing, apply
conditioner generously to hair, working
through to ends. Wait 3-5 minutes. Rinse
hair thoroughly.
Our bottles are eco-friendly, manufactured from materials
containing recycled post-consumer resin.
Ingredients: Water, Cetearyl, Alchol, Behertrimonium
Chloride,Cetyl Alchol, Glycerin, Ceteareth-20, Prunus
Serrulata (Cherry Blossom) Flower
Extract,Dimethicone, Glycol Stearate,
Isopropyl Alcohol
385 ml
REDUCE, REUSE, RECYCLE
385 ml e 13 fl.oz.
Not tested on animals
Made in the USA
Nila is the best
Photo Comparison
Advertisement
Ginseng
Nila Uriostegui
Table of Contents
Redesign Plan
pg. 1
Style Guide
pg. 2-3
Photo Comparison
pg.5-6
Package Design
Advertisement
pg. 4
pg.7-8
Redesign Plan
Product:
OGX Cherry Blossom Ginseng Conditioner
Audience: The target audience for this product is women. Women care more for their
hair. Hence, the design of this product needs to stand out from other similar
products.
History:
OGX Beauty was started by Vogue International, which is one of America’s
leading manufacturers and distributors of salon-heritage hair care products.
OGX has a collection of shampoos, conditioners and styling/treatment
items. OGX hair care is an award-winning collection of over 70 items.
Big Idea:
The plan is to increase sales by redesigning their label. Each bottle contains
a special ingredient that styles and treats the hair. The plan is to show the
ingredient through a photo in order to emphasize it; also to eliminate most
of the text found on the front.
Style Guide AA AA
Black
#231f20
RGB: 35,31,32
CMYK: 69,69,64,78
Pantone: Neutral Black C
Maroon
# 8e2646
RGB: 142,38,70
CMYK: 33,95,58,24
Pantone: 208 C
Baby Pink
# deb1a9
RGB: 222,177,169
CMYK:12,33,27,0
Pantone: 7605 C
Gold
# e6c77b
RGB: 230,199,123
CMYK: 10,20,61,0
Pantone: 7403 C
Style Guide B
Package Design
Title Font Name
Florence Regular
Body Font Name
Cambria
Logo Size Reccommendations:
270 x 120 pixels
Logo Size Placment:
Heavenly Hydration
Cherry Blossom Conditioner
Cherry Blossom
CONDITIONER
Boost shine and body
by applying the sheer
hydration and alluring
blend of antioxidant
rich cherry
blossom extract.
Center Bottom
Why you want it... Revitalize strands with this
lightweight, hydrating blend of cherry
blossom extract and green tea for moisture
that won’t weight your hair down.
What you do... After shampooing, apply
conditioner generously to hair, working
through to ends. Wait 3-5 minutes. Rinse
hair thoroughly.
Our bottles are eco-friendly, manufactured from materials
containing recycled post-consumer resin.
Ingredients: Water, Cetearyl, Alchol, Behertrimonium
Chloride,Cetyl Alchol, Glycerin, Ceteareth-20, Prunus
Serrulata (Cherry Blossom) Flower
Extract,Dimethicone, Glycol Stearate,
Isopropyl Alcohol
385 ml
REDUCE, REUSE, RECYCLE
385 ml e 13 fl.oz.
Not tested on animals
Made in the USA
Nila is the best
Photo Comparison
Advertisement
