Products Are Hard Melbourne Keynote
Content
Lean Startup Product Teams
Janice Fraser! November 2013
© LUXR.CO 2013
TWEET!
@clevergirl
!
#LeanStartup! cc @LUXRCO
© LUXR.CO 2013
Wedding Cake
June & Pete’s !
© 2013 LUXr Incorporated, www.luxr.co
Pete
June
http://saptstrength.com/
© 2013 LUXr Incorporated, www.luxr.co
April May June July August
http://saptstrength.com/
© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com
© 2013 LUXr Incorporated, www.luxr.co
freebestpictures.blogspot.com
© 2013 LUXr Incorporated, www.luxr.co
thekitchn.com
© 2013 LUXr Incorporated, www.luxr.co
Zoe Clark, The Cake Parlour
© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com Zoe Clark, The Cake Parlour
© 2013 LUXr Incorporated, www.luxr.co
LEAN Startup
© 2013 LUXr Incorporated, www.luxr.co
LEAN Startup
© LUXR.CO APRIL 2013
Build measure learn!
© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
Lean Startup is NOT
Cheap Startup Fast Startup Shortcut Startup
© LUXR.CO 2013
Lean Startup is...
An approach for building companies that are creating new products and services in situations of extreme uncertainty.! The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste.
© LUXR.CO APRIL 2013
1. 2. 3. 4.
List your assumptions. Understand your customers. Experiment efficiently. Adjust direction based on evidence.
© LUXR.CO APRIL 2013
Lean Startup advocates experiments & learning
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn Build
Measur e
© LUXR.CO APRIL 2013
Think of it like this...
TDD
A Lean Startup is a test-driven COMPANY
© LUXR.CO 2013
Victory is measured in learning.
© LUXR.CO 2013
Plot the difference
RISK = UNVALIDATED EFFORT
MAKE MAKE MAKE release release
release
THINK
TIME
© LUXR.CO 2013
Lots of little wiggles
RISK = UNVALIDATED EFFORT
TIME
© LUXR.CO 2013
Each wiggle is a learning cycle.
RISK = UNVALIDATED EFFORT
MEASURE
MAKE
BUILD
BUILD
release
LEARN
© LUXR.CO 2013
TIME
This will change how you think about your role, your work, your team, your process.
© LUXR.CO 2013
© LUXR.CO 2013
Principles for Lean Startup Teams
1. Team first, then product. ! 2. PM + Dev + UX = 1 Product Team! 3. Work out loud. ! 4. Make processes repeatable, then routine. ! 5. Don’t get stuck in your happy place. ! 6. Invest in clarifying the problem.! 7. Drive toward goals and measure outcomes. ! 8. Ideas are cheap. Have a lot of them. ! 9. Decide quickly. Hold decisions lightly. ! 10. Don’t carry the past.
© LUXR.CO 2013
1
Team first, ! then product
© LUXR.CO 2013
Team first, ! then product
• Who’s on the team! • How they work together ! • What they believe! • Invest time in developing productive
relationships
© LUXR.CO 2013
Why?
• Most of your decisions as a company,
as a team, will be wrong. ! problem.!
• Flexible teams can solve almost any • A trusting team wastes little
time on pettiness, hurt feelings, arguments.
© LUXR.CO 2013
Burning ! social capital
© LUXR.CO 2013
Chris Min
10 years as CEO, Wharton MBA, Silicon Valley trained
The Influence of Agile
“The courage to speak truths, pleasant or unpleasant, fosters communication and trust. !
!
“The courage to discard failing solutions and seek new ones encourages simplicity. !
!
“The courage to seek real, concrete answers creates feedback.”!
© LUXR.CO 2013
Lean Startup teams believe in...
(from Lean Manufacturing and Extreme Programming)
Simplicity Courage Trust Process Continuous Improvement
© LUXR.CO 2013
If you get the team right, you’ll find your way to the right product.
© LUXR.CO 2013
10
Don’t carry the past.
© LUXR.CO 2013
© LUXR.CO 2013
Tom Conrad
Grew Pandora from 10 people to IPO
© LUXR.CO 2013
© LUXR.CO 2013
© LUXR.CO 2013
© LUXR.CO 2013
© LUXR.CO 2013
Pandora-Style Planning
• • • • • • • •
Whole company (up to 6 ppl), every 60 or 90 days.! Ahead of the meeting, everyone submits requests to the CEO/ CTO, with the prompt “We would be stupid not to…” ! Submit each idea as a slide, with a headline and a few bullet points to explain.! 70-100 items. CEO/CTO de-duplicates and assigns a $-value that represents the amount of effort! “Dollars” are created in an amount that represents current capaticy, divided equally among the 6 participants. ! Day-long working session to “shop” for the most important items. ! Chuck the unfunded. Group the fully funded, nearly funded, radically under-funded. ! Discuss and bargain until you have a set of fully funded items.
© LUXR.CO 2013
Yesterday...
© LUXR.CO 2013
© LUXR.CO 2013
WHICH LEADS US TO
Icebox Zero
© LUXR.CO 2013
Icebox Zero
• • •
User stories go stale after 60 days.! Rewrite as high-level objectives and put those into the 60-day planning process.! When the high-level objectives are “funded”, rewrite the stories...better, stronger, more relevant, based on newest learning and metrics.
© LUXR.CO 2013
Thank you!
@clevergirl! @LUXRCO!
© LUXR.CO 2013
Janice Fraser! November 2013
© LUXR.CO 2013
TWEET!
@clevergirl
!
#LeanStartup! cc @LUXRCO
© LUXR.CO 2013
Wedding Cake
June & Pete’s !
© 2013 LUXr Incorporated, www.luxr.co
Pete
June
http://saptstrength.com/
© 2013 LUXr Incorporated, www.luxr.co
April May June July August
http://saptstrength.com/
© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com
© 2013 LUXr Incorporated, www.luxr.co
freebestpictures.blogspot.com
© 2013 LUXr Incorporated, www.luxr.co
thekitchn.com
© 2013 LUXr Incorporated, www.luxr.co
Zoe Clark, The Cake Parlour
© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com Zoe Clark, The Cake Parlour
© 2013 LUXr Incorporated, www.luxr.co
LEAN Startup
© 2013 LUXr Incorporated, www.luxr.co
LEAN Startup
© LUXR.CO APRIL 2013
Build measure learn!
© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
Lean Startup is NOT
Cheap Startup Fast Startup Shortcut Startup
© LUXR.CO 2013
Lean Startup is...
An approach for building companies that are creating new products and services in situations of extreme uncertainty.! The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste.
© LUXR.CO APRIL 2013
1. 2. 3. 4.
List your assumptions. Understand your customers. Experiment efficiently. Adjust direction based on evidence.
© LUXR.CO APRIL 2013
Lean Startup advocates experiments & learning
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn Build
Measur e
© LUXR.CO APRIL 2013
Think of it like this...
TDD
A Lean Startup is a test-driven COMPANY
© LUXR.CO 2013
Victory is measured in learning.
© LUXR.CO 2013
Plot the difference
RISK = UNVALIDATED EFFORT
MAKE MAKE MAKE release release
release
THINK
TIME
© LUXR.CO 2013
Lots of little wiggles
RISK = UNVALIDATED EFFORT
TIME
© LUXR.CO 2013
Each wiggle is a learning cycle.
RISK = UNVALIDATED EFFORT
MEASURE
MAKE
BUILD
BUILD
release
LEARN
© LUXR.CO 2013
TIME
This will change how you think about your role, your work, your team, your process.
© LUXR.CO 2013
© LUXR.CO 2013
Principles for Lean Startup Teams
1. Team first, then product. ! 2. PM + Dev + UX = 1 Product Team! 3. Work out loud. ! 4. Make processes repeatable, then routine. ! 5. Don’t get stuck in your happy place. ! 6. Invest in clarifying the problem.! 7. Drive toward goals and measure outcomes. ! 8. Ideas are cheap. Have a lot of them. ! 9. Decide quickly. Hold decisions lightly. ! 10. Don’t carry the past.
© LUXR.CO 2013
1
Team first, ! then product
© LUXR.CO 2013
Team first, ! then product
• Who’s on the team! • How they work together ! • What they believe! • Invest time in developing productive
relationships
© LUXR.CO 2013
Why?
• Most of your decisions as a company,
as a team, will be wrong. ! problem.!
• Flexible teams can solve almost any • A trusting team wastes little
time on pettiness, hurt feelings, arguments.
© LUXR.CO 2013
Burning ! social capital
© LUXR.CO 2013
Chris Min
10 years as CEO, Wharton MBA, Silicon Valley trained
The Influence of Agile
“The courage to speak truths, pleasant or unpleasant, fosters communication and trust. !
!
“The courage to discard failing solutions and seek new ones encourages simplicity. !
!
“The courage to seek real, concrete answers creates feedback.”!
© LUXR.CO 2013
Lean Startup teams believe in...
(from Lean Manufacturing and Extreme Programming)
Simplicity Courage Trust Process Continuous Improvement
© LUXR.CO 2013
If you get the team right, you’ll find your way to the right product.
© LUXR.CO 2013
10
Don’t carry the past.
© LUXR.CO 2013
© LUXR.CO 2013
Tom Conrad
Grew Pandora from 10 people to IPO
© LUXR.CO 2013
© LUXR.CO 2013
© LUXR.CO 2013
© LUXR.CO 2013
© LUXR.CO 2013
Pandora-Style Planning
• • • • • • • •
Whole company (up to 6 ppl), every 60 or 90 days.! Ahead of the meeting, everyone submits requests to the CEO/ CTO, with the prompt “We would be stupid not to…” ! Submit each idea as a slide, with a headline and a few bullet points to explain.! 70-100 items. CEO/CTO de-duplicates and assigns a $-value that represents the amount of effort! “Dollars” are created in an amount that represents current capaticy, divided equally among the 6 participants. ! Day-long working session to “shop” for the most important items. ! Chuck the unfunded. Group the fully funded, nearly funded, radically under-funded. ! Discuss and bargain until you have a set of fully funded items.
© LUXR.CO 2013
Yesterday...
© LUXR.CO 2013
© LUXR.CO 2013
WHICH LEADS US TO
Icebox Zero
© LUXR.CO 2013
Icebox Zero
• • •
User stories go stale after 60 days.! Rewrite as high-level objectives and put those into the 60-day planning process.! When the high-level objectives are “funded”, rewrite the stories...better, stronger, more relevant, based on newest learning and metrics.
© LUXR.CO 2013
Thank you!
@clevergirl! @LUXRCO!
© LUXR.CO 2013
