Project Report on Automobile

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PROJECT REPORT ON “BOOM IN THE FOUR WHEELER SECTOR IN YEAR 2009”
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT
UNDER THE GUIDANCE OF:

Miss. SEEMA GIRDHAR SUBMITTED BY: NITIN BEHAL Roll.No.5462 PGDM 2008-2010

GURU NANAK INSTITUTE OF MANAGEMENT (Approved by AICTE, Ministry of HRD, Govt. of India) Under the Management of Delhi Sikh Gurdwara Management Committee

ROAD No. 75, WEST PUNJABI BAGH, NEW DELHI-110026

DECLARATION

I NITIN BEHAL a student of POST GRAGUATE DIPLOMA IN MANAGEMENT, GURU NANAK INSTITUTE OF MANAGEMENT, NEW DELHI hereby declare that all information, facts and figures published in this report are based on my own findings and experience. This information has been purely used for academic purpose.

I also declare that all information gathered by me during the course of the project will be kept strictly confidential and will not be disclosed without the prior consent of the automobile sector.

Dr. SEEMA GIRGHAR (Project Guide)
( 5462- 4TH sem)

NITIN BEHAL

ACKNOWLEDGEMENT

At the times when “Human values are been questioned” and ulterior mottoes have dominated one’s personality here is an occasion rather my privilege to introduce and express my gratitude to some of the exceptions personalities with whom I have shared association, during my project task and who prove the above statement “Human values being questioned” as and only baseless but wrong. I express my thanks to the company and its staff who gave me opportunity to this project.

I express my sincere thanks to Miss. Seema Girdhar for their sincere and proper guidance, direction and encouragement given to me for the successful completion of this project.

NITIN BEHAL

INDEX
CHAPTER 1

Introduction Company profile identify the strategy of the global retailer

CHAPTER 2

CHAPTER 3

CHAPTER 4

-To study of the merchandise Management of the global retailer study of the strength, weakness, treats, opportunity study of the Promotion strategy of the global Retailer Methodology Analysis of data Conclusion Bibliography

CHAPTER 5

…………..

Chapter IV Chapter V Chapter v 1

2-

INTRODUCTION

History of Cars:
With the invention of the wheel in 4000 BC, man’s journey on the road of mechanized transport had begun. Since then he continually sought to devise an automated, labor saving machine to replace the horse. Innumerable attempts reached conclusion in the early 1760s with the building of the first stream driven tractor by a French Captain, Nicolas Cugnot. It was however left to Karl Benz and Gottlied Damlier to produce the first vehicles powered by the internal combustion engine in 1885. it was then that the petrol engine was introduced, which made the car a practical and safe proposition. The cars in this period were more like the cars on our roads today. With cars came the era of speed. The first ever land-speed record was established about a 100 years back, in 1898. count Gaston de ChasseloupLaubat of France drove an electric car (in Acheres near Paris) at a speed of 39.29 miles per hour. This flagged off the era of ‘wheels racing’, which lasted till 1964, after which jet and rocket-propelled vechiclec were allowed.

BIRTH OF CARS:
The birth of cars as we know it today occurred over a period of years. It was only in 1885 that the first real car rolled down on to the streets. The earlier attempts, through successful, were stream powered road-vehicles. The first self-propelled car was built by Nicolas in 1769 which could attain speeds of 6km/hour. In 1771 he again designed another stream-driven engine which ran so fast that it rammed into a wall, recording the world’s first accident. In 1807 Francois Isaac de Rivaz designed the first internal combustion engine. This was subsequently used by him to develop the world’s first vehicle to run on such an engine, one that used a mixture of hydrogen and oxygen to generate energy. This spawned the birth of a number of designs based on the internal combustion engine in the early 19th century with or no degree of commercial success. In 1860 thereafter, Jean Joseph Etienne Lenoir built the first successful two-stroke gas driven engine. In 1862 he again built an experimental vehicle driven by the gas-engine, which ran at the speed of 3km/hour. These cars

became popular and by 1865 could be frequently espied on the roads. The next major leap forward occurred in 1885 when the four stroke engine was devised. Gottileb Damlier and Nicolas Otto worked together on the mission till the fell apart. Damlier created his own engines which he used both for cars and for the first four wheel horseless carriage. In the meanwhile, unknown to them, Karl Benz, was in the process of creating his own advanced tri-cycle which proved to be first true car. This car first saw the light of the day in 1886. The season of experiments continued across the seas in the United States where Henry Ford began work on a horseless carriage in 1890. He went several steps forward and in 1896,completed his first car, the Quadricycle in 1896. this was an automobile powered by a two cylinder gasoline engine. The Ford Motor Company was launched in 1903 and in 1908 he catapulted his vehicle, Model T Ford to the pinnacle of fame. Continuing with his innovation, he produced this model on a moving assembly, thus introducing the modern mass production techniques of the automobile industry.

The modern car therefore comes from a long list of venerated ancestors, and its lineage will, hopefully grow longer as we progress!

OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY

India Automobile Industry
The Indian automobile industry has four major segments— 1. Commercial vehicles (CVs) 2. Passenger vehicles 3. Three wheelers 4. Four wheelers According to the Society Of Indian Automobile Manufacturers (SIAM), The Indian passenger vehicle market has three categories — 1. Passenger car
2.

Multi-purpose vehicles (MPVs)

3. Utility vehicles (UVs) The Passenger car market is further divided into various segments based on the length of the car. The Indian automobile industry was a highly protected slowgrowth industry with very few players till the opening up of the

Indian economy in 1991. low manufacturing costs, availability of skilled labor, an organized component industry, and the capability to supply in large volumes attracted global auto majors to set up their operations in India after the opening up of the sector. For example, Fiat and Daimler Chrysler started outsourcing their component requirements to India. 100% Indian subsidiaries of global players, like Delphi Automotive Systems and Visteon, exported components to other parts of the world. Macroeconomic factors like government regulations, low interest rates, and availability of retail finance played an important role in the rapid development of the automobile industry in India during the late 90’s.

Indian passenger car market
The Indian passenger car market was characterized by Government protection for a period of over four decades after independence. Prior to the 1990s, there was little choice for the Indian consumer as there were only a few major automobile

manufacturers like Hindustan Motors, Premier Automobile and Maruti Udyog Limited. Hindustan Motors’ ‘Ambassador’ had ruled the roads for nearly three decades. The ruggedness, comfort and spaciousness made the Ambassador immensely popular.

Pre-liberalization
In 1982, the Government of India entered into a joint venture with Suzuki Motor Corporation (SMC) of Japan. MUL’s plant was established at Gurgaon in Harayana and it rolled out its first model, the M-800 on December 14, 1983. it was the most successful model of MUL and enjoyed a near-monopoly status till the mid-1990s.

Post-liberalization
Liberalization of the Indian economy in 1991 and de-licensing of the passenger car industry in 1993 paved way for the entry of

global players like Hyundai, Ford, General Motors, Toyota, Volkswagen, Daewoo and Honda. Hyundai Motors, the Korean giant, entered India with its small car ‘Santro’ in direct competition with MUL’S Zen. Santro’s sales picked up momentum and the model was a huge success. Tata Engineering and Locomotive Company (renamed Tata Motors in 2003), which was primarily engaged in the production of commercial vehicles till the mid-1990s, rolled out its small car ‘Indica’ in 1998. Indica was well received in the market and emerged as one of the prime competitors to MUL. A well developed transport network indicates a well developed economy. For rapid development a well-developed and wellknit transportation system is essential. As India’s transport network is developing at a fast pace, Automobile Industry is growing too. Also, the industry has strong backward and forward linkages and hence provides employment to a large section of the population. Thus the role of Automobile Industry cannot be overlooked in Indian Economy. All kinds of vehicles are produced by the Automobile Industry. It includes the manufacture of trucks, buses, passenger cars, defense vehicles, two-wheelers, etc. the industry can be broadly divided into the

Car manufacturing, two-wheeler manufacturing and heavy vehicle manufacturing units. The major Car manufacturers are Hindustan Motors, Maruti Udyog, Fiat India Private Ltd., Hyundai Motors India Ltd., Ford India Ltd., General Motors India Pvt. Ltd., Toyota Kirloskar Motors Ltd., Honda Siel Cars India Ltd., Skoda India Pvt. Ltd., to name a few the two-wheeler manufacturing is dominated by the companies like TVS, Honda Motorcycle and Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The heavy motors like busses, trucks, defense vehicles, auto rickshaws and other multi-utility vehicles are manufactured by Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj, Mahindra and Mahindra.

Major Manufacturers of Automobiles in India
• Maruti Udyog Ltd. • General Motors India • Ford India Ltd. • Eicher Motors • Bajaj Auto • Daewoo Motors India • Hero Motors • Hindustan Motors • Hyundai Motors India Ltd. • Royal Enfield • Telco • TVS Motors • DC Designs • Swaraj Mazda Ltd.

Car Manufacturers In India
• Maruti Udyog Ltd. • Hyundai Motors India Ltd. • Ford India Ltd. • General Motors India • Hindustan Motors • Reva Electric Car Co. • Daimler Chrysler India Pvt. Ltd. • Fiat India Pvt. Ltd. • Toyota Kirloskar Motor Ltd. • Skoda Auto India Pvt. Ltd.

Ford India

Overview
Ford Motor Company is an American multinational corporation and one of the largest automobile manufacturers in the world. Based in Dearborn, Michigan, a suburb of Metro Detroit, the automaker was founded by Henry Ford and incorporated in 1903. Ford now encompasses many global brands, including Lincoln and Mercury in the US, Jaguar, Aston Martin and Land Rover of Great Britain, and Volvo of Sweden. Ford also owns a one-third controlling interest of Mazda, and is listed as the world's third largest automaker based on vehicle sales in 2005. Ford has also been one of the world's ten largest corporations by revenue. In 1999, Ford ranked as one of the world's most profitable corporations. However, in recent years, it has not fared as well. Ford has not gained market share in North America since 1995. Ford introduced methods for large-scale manufacturing of cars, and large-scale management of an industrial workforce, especially elaborately engineered manufacturing sequences typified by the moving assembly lines. Henry Ford's combination of highly efficient factories, highly paid workers, and low prices revolutionized manufacturing and came to be known around the world as Fordism by 1914.

Brands and Marques
Today, Ford Motor Company manufactures automobiles under several names including Lincoln and Mercury in the United States. In 1958, Ford introduced a new marque, the Edsel, but poor sales led to its discontinuation in 1960. Later, in 1985, the Merkur brand was introduced; it met a similar fate in 1989. Ford has major manufacturing operations in Canada, Mexico, the United Kingdom, Germany, Brazil, Argentina, Australia, China, and several other countries, including South Africa where, following divestment during apartheid, it once again has a whollyowned subsidiary. Ford also has a cooperative agreement with Russian automaker GAZ. Since 1989, Ford has acquired Aston Martin, Jaguar, Daimler (division of Jaguar), Land Rover, and Rover from the United Kingdom and Volvo Cars from Sweden, as well as a controlling share (33.4%) of Mazda of Japan, with which it operates an American joint venture plant in Flat Rock, Michigan called Auto Alliance. It has spun off its parts division under the name Visteon. Its prestige brands, with the exception of Lincoln, are managed through its Premier Automotive Group.

Ford's non-manufacturing operations include organizations such as automotive finance operation Ford Motor Credit Company. Ford also sponsors numerous events and sports facilities around the nation, most notably Ford Center in downtown Oklahoma City and Ford Field in downtown Detroit. It is also notable that both facilities share design aesthetics in addition to their common name and similar downtown location!

Global Markets
Initially, Ford models sold outside the U.S. were essentially versions of those sold on the home market, but later on, models specific to Europe were developed and sold. Attempts to globalize the model line have often failed, with Europe's Ford Mondeo selling poorly in the United States, while U.S. models such as the Ford Taurus have fared poorly in Japan and Australia, even when produced in right hand drive. The small European model Ka, a hit in its home market, did not catch on in Japan, as it was not available as an automatic. The Mondeo was dropped by Ford Australia, because the segment of the market in which it competes had been in steady decline, with buyers preferring the larger local model, the Falcon. One recent

exception is the Focus the European model has sold strongly on both sides of the Atlantic.

Alternate Fuel Vehicles
Bill Ford was one of the first top industry executives to make regular use of an battery electric vehicle, a Ford Ranger EV, while the company contracted with the United States Postal Service to deliver electric postal vans based on the Ranger EV platform. The alternative fuel vehicles, such as some versions of the Crown Victoria especially in fleet and taxi service, operate on compressed natural gas - or CNG. Some CNG vehicles have dual fuel tanks one for gasoline, the other for CNG - the same engine can operate on either fuel via a selector switch. Flexible fuel vehicles are designed to operate smoothly using a wide range of available fuel mixtures - from pure gasoline, to bioethanol-gasoline blends such as E85 (85% ethanol, 15% gasoline). Part of the challenge of successful marketing alternative and flexible fuel vehicles, is the general lack of establishment of sufficient infrastructure (fueling stations), which would be essential for these vehicles to be attractive to a wide range of consumers. Significant efforts to ramp up production and distribution of E85 fuels are underway and expanding.

General Motors India Private Limited

Overview

General Motors India, incorporated in 1994 as a 50:50 joint venture company with the CK Birla Group of Companies, became a fully owned subsidiary of GM in 1999 when GMOC bought the remaining shares. The company was restructured in 1999 and was converted from a Public Limited company to a Private Limited company. General Motors India is now a wholly-owned subsidiary of General Motors Corporation, the largest automaker in the world. It offers products under the Chevrolet brand in the country. Introduced in India in 2003, under the banner For a special journey called life", Chevrolet has emerged as one of the fastest growing brand names in India. Today, the Chevrolet brand clearly is established for quality, reliability, safety, innovation, value for money proposition, environment-friendliness and customer care. GM India has expanded its dealership network to 95 sales points and over 110 service centers, so far. The network is still being expanded to cater to its recent entry into the mini-car segment with the Chevrolet Spark. In addition, two new parts distribution centres have also been set up in Maharashtra and Delhi to supplement the two existing centers in Gujarat and Tamil Nadu. GM India is the pioneer in introducing several industry-first programmes including a centralized 24x7 call centre to attend to

customer complaints and provide any information related to GM India's products and services through just a local call to 3030-8080 from any landline or mobile phone in the country. Chevrolet also provides additional peace of mind to its customers with an industry-first assurance of fixed cost for 45,000 kilometers or three years on service and maintenance with a "Cost of Ownership" program. A customer can pay a predetermined, fixed amount while buying a Chevrolet product rest assured that if its maintenance costs exceed this predetermined amount, the difference will be reimbursed. Other first programmes introduced by the company earlier included chauffeur training programmes, mobile roadshow caravans, the OK 5-Star pre-owned car program, and a best-inclass warranty of three-years/100,000 kilometers, service holidays and fuel economy rallies. GM India presently produces the Chevrolet Optra Magnum (both petrol and diesel), the Chevrolet Tavera, the Chevrolet SRV, the Chevrolet Aveo, the Chevrolet Aveo U-VA and the Chevrolet Spark at its plant in Halol near Baroda, Gujarat. The Chevrolet Aveo U-VA, Chevrolet Spark and Chevrolet Optra Magnum Diesel have all been rated best in class in their respective market segments against stiff competition by auto journalists

across the country. The Tavera, Optra and Aveo-U-VA have, between them, won a number of automotive excellence awards since launch.

Facilities
GM India's state-of-the-art plant at Halol near Baroda has received the ISO 9002:1994 Quality Management System certification in 1999 and was re-certified for ISO-9001: 2000 standards in April 2005. GM India also received the ISO 14001 certification for its Environment Management System in 2000, which was re-certified for ISO 14001:2004 standards in November 2005. GM India's plant also received the prestigious 3 Leaves Award from the Centre for Science and Environment (CSE) for overall environmental performance in 2001-02. Besides, it has also bagged Quality Circle awards instituted by various state governments. The capacity of Halol facility has been expanded to 85,000 units from 60,000 units in April 2007 to meet increased demand for Chevrolet vehicles. In the meantime, GM India's second plant is fast coming up at Talegaon, near Pune in Maharashtra. Envisaged with an initial annual production capacity of 140,000 vehicles, the

plant is expected to commence production by the last quarter of 2008.

Mahindra And Mahindra

Overview

Set up in 1945 to make general-purpose utility vehicles for the Indian market, M&M soon branched out into manufacturing agricultural tractors and light commercial vehicles (LCVs). The company later expanded its operations from automobiles and tractors to secure a significant presence in many more important sectors. The Company has, over the years, transformed itself into a Group that caters to the Indian and overseas markets with a presence in vehicles, farm equipment, information technology, trade and finance related services, and infrastructure development. The Company has recently started a separate Sector, Mahindra Systems and Automotive Technlogies (MSAT) in order to focus on developing components as well as offering engineering services.

M&M has two main operating divisions
The Automotive Division manufactures utility vehicles, light commercial vehicles and three wheelers. The Company has recently entered into a JV with Renault of France for the manufacture of a mid-sized sedan, the Logan, and with International Truck & Engine Corporation, USA, for manufacture of trucks and buses in India.

The Tractor (Farm Equipment) Division makes agricultural tractors and implements that are used in conjunction with tractors, and has also ventured into manufacturing of industrial engines. The Tractor Division has won the coveted Deming Application Prize 2003, making it the only tractor manufacturing company in the world to secure this prize. M&M employs around 11,600 people and has eight manufacturing facilities spread over 500,000 square meters. It has 49 sales offices that are supported by a network of over 780 dealers across the country. This network is connected to the Company's sales departments by an extensive IT infrastructure. M&M's outstanding manufacturing and engineering skills allow it to constantly innovate and launch new products for the Indian market. The "Scorpio", a SUV developed by the Company from the ground up, resulted in the Company winning the National Award for outstanding in-house research and development from the Department of Science and Industry of the Government in 2003. In the tractor market, the Company launched India's first tractor with turbo technology - the Mahindra Sarpanch 595 DI Super Turbo. M&M's commitment to technology-driven innovation is reflected in Company's plans of setting up of the Mahindra Research Valley,

a facility that will house theCompany's engineering research and product development wings, under one roof. The M&M philosophy of growth is centered on its belief in people. As a result, the Company has put in place initiatives that seek to reward and retain the best talent in the industry. M&M is also known for its progressive labour management practices. In the community development sphere, the company has implemented several programs that have benefited the people and institutions in its areas of operations. On the occasion of its 60th anniversary, the Company announced a range of CSR activities supported by a commitment of 1% of Profit after Tax for its CSR initiatives.

Mahindra Bolero Models
Mahindra Bolero DI Mahindra Bolero DiZ Mahindra Bolero Plus Mahindra Bolero SLE Mahindra Bolero SLX 2WD Mahindra Bolero SLX 4WD Mahindra Bolero VLX CRDe

Mahindra Scorpio Models
Mahindra Scorpio LX 2WD Mahindra Scorpio LX 4WD Mahindra Scorpio VLX 2WD Mahindra Scorpio VLX 4WD Mahindra Scorpio Gateway 2WD Mahindra Scorpio Gateway 4WD

Mahindra Xylo Models
Mahindra Xylo E2 Mahindra Xylo E4 Mahindra Xylo E6 Mahindra Xylo E8

Mahindra 3wheelers Models
Mahindra Alfa Passenger Mahindra Alfa CNG Mahindra Champion

Mahindra Renault Logan Models
Mahindra Renault Logan 1.4 GL Mahindra Renault Logan 1.4 GLE

Mahindra Renault Logan 1.4 GLX Mahindra Renault Logan 1.5 DLE Mahindra Renault Logan 1.5 DLS Mahindra Renault Logan 1.5 DLSX Mahindra Renault Logan 1.5 DLX Mahindra Renault Logan 1.6 GLS Mahindra Renault Logan 1.6 GLSX Mahindra Renault Logan 1.6 GLX

Maruti Suzuki

The motoring public's first view of the new way forward came at the 2002 Paris Motor Show where the Concept-S was unveiled. It was a rally-inspired concept vehicle that reflected influences from Suzuki's two-and four-wheel racing activities and combined the benefits of Suzuki's racing heredity with cutting-edge technological features. In India, got to see the same car at the Auto Expo in January 2004. Next was the Concept-S2, an open-top sports car in which Suzuki evolved its new-model concept into a form with a more laid-back personality. Unveiled at the 2003 Frankfurt Motor Show, the Concept-S2 was dimensionally similar to the new-generation production vehicle toward which we were steadily working - a vehicle to be known as the Swift. Plans for the Swift took shape around a totally new mindset - to create a Japanese car developed in Europe for today's global market. The result is an innovative, sporty and elegant design that has genuine international appeal. Twenty-one engineers and designers from India spent considerable time contributing to the design process of the Swift. It was the exacting European standards that were set as the benchmark.

The new Swift's handling reflects a European focus while meeting our local requirements. The suspension has been modified to deal with tough Indian road conditions, while retaining the European handling characteristics. Ground clearance has been increased, by using bigger tyres to tackle speed breakers. The engineers developed a totally new chassis and refined it through track tests and through a programme of rigorous road testing. The result is handling that satisfies the most exacting motorists. Finally, at the 2004 Paris Motor Show, the world press saw the Swift a vehicle that embodies Suzuki's unique DNA in a way that's certain to generate excitement about our new vision for the compact-cargenre.

Maruti Suzuki 800 Maruti Suzuki Alto Maruti Suzuki Omni Maruti Suzuki Versa Maruti Suzuki SX4 Maruti Suzuki A-Star Maruti Suzuki Ritz

Maruti Suzuki Models
Maruti Suzuki Swift Maruti Suzuki Gypsy Maruti Suzuki Wagon R Maruti Suzuki Zen Estilo Maruti Suzuki Swift Dzire Maruti Suzuki Grand Vitara

Toyota

Overview
2005 was also the year that Toyota launched the Lexus brand in Japan, seeking to develop it into a global luxury brand. Japanese sales of the GS, IS and SC series, which pursue the essence of luxury, attracted considerable attention from customers and established a strong luxury vehicle image. Outside Japan, Toyota launched a number of projects. In the Czech Republic, Toyota started joint production of the Aygo with PSA Peugeot Citroen, and in China, Toyota began production of the Prius and the Crown-their first-ever production overseas. In India, South Africa and Argentina, Toyota launched the IMV Project, which seeks to develop more efficient production and supply systems on a global scale. 2005 also marked the year that Toyota concluded a basic agreement with Fuji Heavy Industries for the formation of a business tie-up. Toyota is continuing discussions with Fuji Heavy Industries to form a collaborative relationship that focuses on development and production and is beneficial to both companies. Also during 2005, Toyota launched a new management structure, and finally, at the end of the year, Toyota announced its production

plans for 2006, with goals surpassing 9 million units for the entire Toyota group. Toyota is pursuing every possibility, from the improvement of conventional engines to the development of new power sources.

Toyota Kirloskar India Pvt Ltd
As a joint venture between Kirloskar Group and Toyota Motor Corporation, Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries. Date Of Establishment Chairman Vice Chairman Managing Director Deputy MD's Whole-time Director Paid-In Capital Shareholders October 6, 1997 Mr. Ryoichi Sasaki Mr. Vikram S Kirloskar Mr. H. Nakagawa Mr. Sandeep Singh Mr. S. Tomonaga Mr. Shekar Viswanathan Rs. 7 billion Toyota Motor Corporation (89% equity) Kirloskar Group (11% equity)

Innova Models
Innova E 2.5L Diesel Innova E 2.0L Petrol Innova G 2.5L Diesel Innova G 2.0L Petrol Innova V 2.5L Diesel Innova V 2.0L Petrol

Toyota Prado
Toyota Prado

Corolla Altis Models
Altis 1.8 J Altis 1.8 G Altis 1.8 GL Altis 1.8 VL

Camry Models
Camry 2.4L (M/T)

Hindustan Motors

Overview
Hindustan Motors Limited (HML), India's pioneering automobile manufacturing company and Flagship Company of the C.K. Birla Group was established just before Indian independence, in 1942 by Mr. B.M. Birla of the industrious Birla family. Commencing operations in a small assembly plant in Port Okha near Gujarat, the manufacturing facilities later moved to Uttarpara, West Bengal in 1948, where it began the production of - the Ambassador. Hindustan Motors Limited over the years has equipped itself with state-of-the-art facilities for the production of passenger cars, trucks and multi utility vehicles. Besides passenger cars (Ambassador, Grand, and Avigo), Multi Utility Vehicles (Trekker, Porter, and Pushpak) and the RTV, Hindustan Motors also manufactures passenger cars in the mid size premium segment (Mitsubishi Lancer, Lancer Select, and Lancer Cedia) and has brought in Sports Utility Vehicle (Mitsubishi Pajero) into the Indian market in collaboration with Mitsubishi Motors, Japan. Contributing significantly to the Indian Automotive industry for over five decades, Hindustan Motors Limited's manufacturing facilities are situated in the states of Madhya Pradesh, Tamilnadu

and West Bengal. Hindustan Motors Limited functions with a commitment to core values such as quality, safety, and environmental care, combined with customer-oriented total solutions.

The Plants
Tiruvallur (Chennai) Exclusive state-of-the art plant dedicated to the manufacture of Mitsubishi Lancer cars in technical collaboration with Mitsubishi Motors, Japan. View Details Uttarpara (Kolkata) The Automobile division at Uttarpara, West Bengal near Kolkata, is engaged in the manufacture of Passenger Cars- Ambassadors, Contessa and Multi Utility Vehicles -Trekker, Porter and Pushpak. Pithampur (Indore) The Pithampur plant houses the Road Trusted Vehicle division, manufacturing the "RTV" brand of multi utility vehicles, in technical collaboration with OKA Motor Company, Australia.

Milestones
1942 - Hindustan Motors Limited was incorporated at Port Okha in Gujarat as a small assembly plant for passenger cars. 1948 - Hindustan Motors Limited shifted its activities to Uttarpara in West Bengal and set up facilities for manufacture of cars and trucks. 1971 - Hindustan Motors Limited further diversified its activities by setting up an Earthmoving Equipment Division at Tiruvallur, near Chennai, Tamil Nadu for the manufacture of Earthmoving equipments such as dumpers, front-end loaders, crawler tractors and so on. 1985 - Hindustan Motors Limited commenced a Power Products Division at Hosur, Karnataka for manufacture of heavy duty transmission required for Earth moving Equipments. 1986 - The Commercial Vehicle Division for the manufacture of Heavy Commercial Vehicles at Vadodara, Gujarat was commenced. Due to increase in project cost and material cost arising out of adverse exchange fluctuation, the project was abandoned. The company sold a part of the assets of this division to General Motors India Limited, for manufacture of "Opel Astra" range of passenger cars in the premium segment.

1987 - Hindustan Motors Limited commenced production of petrol engines and transmissions at Pithampur, Madhya Pradesh, in collaboration with Isuzu Motor Company, Japan. 1996 - Hindustan Motors Limited modernized, upgraded and expanded its three existing divisions Earthmoving Equipment Division, Power Plant Division and the Uttarpara Plant. 1997 - Hindustan Motors Limited began the production of the Road Trusted Vehicle. 1998 - Commenced the Mitsubishi Lancer Car project. 2001 - The Earthmoving Equipment Division plant was sold off to Caterpillar, USA. 2002 - Launch of the Mitsubishi Pajero (in collaboration with Mitsubishi Motors, Japan), in India. 2004 - Components Business ( PUP-Pithampur and PPD Hosur ) transferred to AVTEC a company jointly held by HM, Actis and CK Birla Group.

Ambassador Models
About Ambassador 1.8L MPFI 2.0L DSZ 1.5L DSL 1.8L CNG

Honda

Overview
Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Honda's latest passenger car models and technologies, to the Indian customers.

The Honda City, its first offering introduced in 1997, revolutionized the Indian passenger car market and has ever since been recognized as an engineering marvel in the Indian automobile industry. The success of City as well as all its other models has led HSCI to become the leading premium car manufacturer in India. The total investment made by the company in India till date is Rs. 1620 crores, further investment of RS. 1000 crore is planned and being currently invested for the coming second plant in Rajasthan. The company has a capacity of manufacturing100,000 cars.

Showcase Manufacturing Facility
HSCI's state-of-the-art manufacturing unit was set up in 1997 at Greater Noida, U.P with an investment of Rs. 450 crore. The

green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The initial installed capacity of the plant was 30,000 cars per annum, which was thereafter increased to 50,000 cars on a twoshift basis. The capacity has further been enhanced to 1,00,000 units annually in February 2008. The capacity expansion was necessitated by the excellent performance of all the Honda models, particularly the growing demand for City ZX in India. Several modifications were done by the company with the objective of offering higher quality products to its customers, faster and quicker. The expansion process also included expansion of the covered area in the plant, from 1,07,000 sq. m. to 1,31,794 sq. m. HSCI currently produces the Honda City ZX, Civic and Accord models in India and the premium SUV, CR-V is sold as a fully imported unit from Japan. The company operates under the stringent standards of ISO 9001 for quality management and ISO 14001 for environment management.

Sales and Distribution Network
Honda Siel Cars India has a strong sales and distribution network spread across the country. The network includes 84 facilities in 52 cities. HSCI dealerships are based on the "3S Facility" (Sales, Service, Spares) format, offering complete range of services to its customers.

Product Range
Honda Siel Car's product range in India includes the Honda City ZX in the mid-size segment, Civic & Civic Hybrid in the Lower D segment and Accord in the luxury segment and third generation all-new CR-V (both 2.0L 2 WD and 2.4L 4WD) in the SUV segment. While the City ZX, Civic and Accord are manufactured at the company's plant, the CR-V & Civic Hybrid is imported from Japan as a Completely Built Unit

City ZX
City ZX is today recognized as one of the most successful car brands in the country. Its success is a replica of the success of its predecessor - the original Honda City, launched way back in 1997. In fact, HSCI took a historic step in 2003, when it introduced the

New-City at a time when the original City was still performing brilliantly and it was an immediate success. The City ZX was launched two years later in 2005 as an enhanced version of the New-City and is strongly associated with durability, reliability, quality and fuel-efficiency The City ZX range includes 4 variants - EXi, GXi, CVT (Automatic Transmission) and VTEC. While EXi, GXi and CVT variants come with the advanced combustion system of the 1.5 litre Intelligent Dual & Sequential Ignition (i-DSI) engine, City VTEC embodies a 1.5 litre VTEC (Variable Valve Timing and Lift Electronic Control) engine. The VTEC version was reintroduced in the new City in response to customer demand. The City VTEC comes with sporty exteriors and plush interiors, catering to the premium segment customers. On the outside, the car is adorned by 14 alloy wheels, front and rear fog lamps and rear disc brake. The interiors are more lavish with leather steering, centre console and beige and black upholstery. The City is manufactured with 79% indigenisation level and currently enjoys 25% market share in its segment.

CIVIC
HSCI launched the 1.8V Civic in India in July 2006 which became a runaway success. The company has also launched the 1.8V version of the Civic in June 2007. The Civic is Honda's largest selling model globally and is now sold in approximately 160 nations and regions worldwide. The Civic made its debut, with a two-door model in July 1972, followed shortly by a three-door version. The series was a major hit, especially among young people and for three consecutive years, from 1972 to 1974, the Civic won the ' Car of the Year Japan' award. Civic's development process contrasted completely with Honda tradition. Rather than pursue development based primarily on the vision of Company founder Soichiro Honda, the Civic's development team traveled to various world markets, gained local knowledge and experience first-hand, and then set about creating a car that is needed right now. Overseas production of Civic began in Indonesia in 1975, and Civic vehicles are now made in 11 countries, including North America, Europe, Asia and South America. Total cumulative production of Civic models at the end of calendar 2004 was

approximately 16 million units making it one of the most popular models in Honda history. The eight-generation Civic was launched towards the end of 2005 in the US and early 2006 in Japan. It already has the distinction of being voted as the top car in different markets and categories. Some of these include:
• •

Car of the Year at the prestigious Detroit Auto Show 2006. Red dot: best of the best award for highest design quality in Europe. 2006'Car of the Year' by the Automobile Journalists Association of Canada (AJAC). 2006 "North American Car of the Year" presented by a group of 49 international automotive journalists. "Top Safety Pick - Gold" award by the Insurance Institute for Highway Safety (IIHS) for earning "Good" ratings in frontal, side impact and rear impact tests and measurements.







2007 'Indian Car of the Year' The Civic has an indigenisation level of 72% and enjoys 45% market share in its segment.

Civic Hybrid
The launch of the Civic Hybrid in June 2008 is the fulfillment of yet another commitment HSCI made to its customers - of bringing in latest technologies and models from Honda's global line-up. It also seeks to strengthen HSCI's efforts towards the protection of the environment and conservation of energy sources. The Honda Civic Hybrid System features a 3-stage i-VTEC + IMA that employs Honda's 1.3L i-VTEC (Variable Valve Timing and Lift Electronic Control) engine to provide three stages of valve timing (low-speed, high-speed, and cylinder idle mode), combined with a compact and efficient electric motor, Honda's IMA (Integrated Motor Assist) system. Together with highly efficient CVT transmission, the system provides nearly 47% enhanced fuel efficiency than a regular 1.8L Civic AT without compromising on driving performance. The Civic Hybrid can deactivate all four of its cylinders and operate using only the electric motor in certain steady-state cruising situations. In addition, the internal combustion engine is switched off when car comes to a stop while the brake pedal is pressed. These factors contribute greatly to the reduction of fuel consumption and emissions, particularly in city traffic.

Apart from sleek, aerodynamic exteriors and new-age luxurious interiors, Honda Civic Hybrid offers the best in safety technology, including Active Headrest and four SRS Airbags (driver, assistant and side air bags), besides other safety features. The Civic Hybrid will be imported from Japan as a completely built unit and will be available in two colours - exclusive Premium White Pearl and Alabaster Silver.

Accord 8th Generation
Honda Siel Cars India Ltd, announced the launch of its premium, upscale All-new Eighth Generation Honda Accord in India. The All-new Accord comes with 5-speed Manual Transmission and 5-speed Automatic transmission with Paddle shift, to give the exhilarating experience of F-1 racing. The AT now has Shift Holding System which avoids unnecessary gear shifting on winding roads and helps in hassle free drive. The handling is another key improvement in 8th Generation Accord. The chassis and the body have been renewed by introducing Honda's latest technology to achieve best in class

handling. Together with Variable Gear Ratio (VGR) steering, the new Accord becomes quicker and more agile despite its big size. The new Multi - Link Rear suspension aids in stable driving. Safety of passengers and pedestrians is a top priority for Honda. The new Accord is equipped with the best of safety technologies, with intelligent six airbags, including side curtain air bags, Advanced Compatibility Engineering (ACE) body and G-Force Control Technology (G-CON) for enhanced safety of the vehicle occupants during a collision. The use of high-tensile steel has been considerably increased improving torsional rigidity, while also achieving major weight savings. The interior design blends luxury with advanced functionality including eight-way power seat adjustment with lumbar support, tilt and telescopic steering wheel, an advanced audio system with a centre multi-selector and USB port. As in India, this car is mainly chauffeur driven, HSCI has customized some features to suit the Indian customer's driving habits. So, the car has rear audio controls, rear AC vents and reading lights at the rear.

The All new Honda Accord will be available in three types in both Automatic and Manual transmission - Accord 2.4, Accord 2.4 Elegance and Accord 2.4 Inspire.

CR-V
The 3rd generation CR-V was introduced in November 2006. The all-new, third generation Honda CR-V offers its customers a distinctive combination of 'the comfort of a sedan with the thrills of a SUV'. The engine is a 2.4-liter DOHC i-VTEC, which delivers a powerful torque of 162 ps @ 5,800 rpm. Realtime 4WD is a unique feature of the car which is the first in its class. The Realtime 4WD intelligently detects adverse road conditions and switches to 4wheel drive instantly. In normal conditions the all-new CR-V operates in front wheel drive mode but in wet, muddy roads or offroad conditions, it automatically switches to 4-wheel drive instantly. An enlarged clutch and stiffened transmission parts help distribute 20% additional torque to the rear wheels which ensures smooth drive in bad road conditions without compromising on safety or fuel consumption. HSCI recently introduced the 2.0L 2WD (2-Wheel Drive) Honda CR-V which is more agile & has a sporty handling. The new

lighter engine gives good fuel efficiency, without compromising on performance. The CR-V currently enjoys 37% market share in its segment.

Sales Performance
The cumulative sales of the company during the Financial Year period April - Mar 2008 was 62,802 units as against 61,325 units sold in Apr - Mar '07 recording an increase of 2.4%.

Environment and Safety
The Honda Group is globally recognized for its concern towards environment, safety and conservation of the society in which it operates. HSCI follows the same in India for achieving high standards in environmental safety in the various processes of car manufacturing.

Corporate Awards and Accolades 2008


Total Customer Satisfaction (Honda City and Honda CR-V) by TNS 'Best Executive Car' (Honda Civic), CNBC Autocar Auto Awards 'Best Brand for eco friendliness' (HSCI) by Auto India







'Best ad campaign of the year' (HSCI's 10th anniversary campaign) by Overdrive

2007
• •

Manufacturer of the Year by CNBC TV-18 Autocar 'SUV of the Year' (Honda CR-V) by NDTV Profit Car & Bike 'SUV of the Year' (Honda CR-V) by Overdrive 'Best Driver's Car'award by CNBC TV-18 Autocar Auto Awards 'Car of the Year'(Honda Civic) by CNBC TV-18 Autocar Auto Awards 2007 'Car of the Year'(Honda Civic) by NDTV Profit Car & Bike Awards 2007 Viewers 'Choice' award by NDTV, CNBC and Aaj Tak TNS Total Customer Satisfaction Study 2006 (Accord, CR-V & City) 'NDTV CNB-AAA PR & Communications Team of the Year'

• •





• •



2006
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Best Indian Company (unlisted) by Business Standard Group Manufacturer of the Year by NDTV Profit-Car India

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Manufacturer of the Year by CNBC-TV 18 Autocar India No 1 Mid Size Car (Honda City); No 1 Entry Luxury Car (Honda Accord) and No 1 Premium SUV (Honda CR-V) by TNS Best Mid-size Car in Initial Quality (Honda City) and Most Appealing Mid-size car (Honda City) by JD Power



2004
• • • •

CNBC Autocar CAR of the year 2004 - Honda City ICICI Overdrive SUV of the Year 2004 - Honda CR-V ICICI Overdrive Car of the Year 2004 - Honda City Business Standard Motoring Car of the Year 2004 - Honda City

Hyundai

Overview
Quality. Brand power. These are the two priorities for Hyundai Motor Company as it prepares for the future. No longer content to follow and learn, Hyundai is now seeking to lead the motor industry in shaping the evolution of motor vehicles. With It will also carry with it a new set of responsibilities, such as greater transparency in management and the environmental, social and economic facets of sustainable development. By publicly announcing a new global environment management body last year, Hyundai reiterated its commitment to leadership in the social sphere. Hyundai reinforced its place as a top-rated carmaker by winning the 2003 Global Automotive Shareholder Value Award presented by PriceWaterhouse Coopers and Automotive News. And for the second consecutive year, Hyundai captured top honors in the Consumers' Satisfaction Survey conducted by J.D. Power and Associates which also rated the Hyundai Sonata first in its 2002 and 2003 Initial Quality Survey. By active implementation of four management policies in 2004, Hyundai will accelerate the speed of development. First, Hyundai will step up global management by establishing local support

systems across the globe to maintain momentum as a growing global player, expand overseas manufacturing bases and raise R&D capabilities above the industry standard. Secondly, by repositioning its brand identity to be known as a maker of refined and elegant automobiles Hyundai will enhance its brand value. And by improving its product development system Hyundai will maximize the company is value. Thirdly, Hyundai will maintain its sustainable management capabilities. Hyundai will devote itself to fulfilling social responsibilities as a global carmaker by development safer and more environmentally friendly vehicles while respecting fundamental values, striving for ethical management and expanding contributions to social causes. Lastly, Hyundai will attach greater importance to human resources. We will expand the recruitment of engineers and global specialists multi-lingual talented individuals who are at home anywhere in the world. Hyundai Motor will reinforce its position of strength and confidence by continually improving its management capabilities. And by promoting the development of national and international co-prosperity, the company will raise its net value.

Sonata Models
Sonata 2.4 VTVT Sonata 2.0 CRDi M/T Sonata 2.0 CRDi A/T

i10 Models
i10 1.1 iRDE i10 1.2 Kappa

Getz Prime Models
Getz Prime 1.1 L PL

Getz Prime 1.3 L PL Getz Prime 1.5 CRDi

Verna Models
Verna Petrol Verna Diesel

Hyundai Accent
Accent Executive

Santro Xing
Santro Xing

Hyundai i20
Hyundai i20

Hyundai Tucson
Hyundai Tucson

Mercedes-Benz

Overview
The Mercedes-Benz Classic Center is proud to reintroduce the car that began it all. Replicas of the Benz three-wheeler - the car whose patent is regarded as the "birth certificate of the automobile" - are once again in production. Crafted from the original materials and with the same handcrafted precision - the replica threewheelers convey the unique significance of the original. The origins of the Daimler-Benz company founded through a merger in 1926 date back to the mid-1880s, when Gottlieb Daimler (1834-1900) working with Wilhelm Maybach (1846-1929), and Karl Benz (1844-1929) independently invented the internal combustion engine-powered automobile, in southwestern Germany. Although they were merely sixty miles apart, these pioneers were unaware of each other's early work. Karl Benz had his shop in Mannheim and invented the world's first true automobile powered by an internal combustion engine in 1885. It had three wheels. He was granted a patent for his automobile, dated January 29, 1886, for what he called the "Benz Patent Motorwagen". Among many inventions, Benz patented his first engine in 1879 and included in his 'integral' design for the

Motorwagen patent application, a high-speed single-cylinder fourstroke engine of his own design. In 1885, Gottlieb Daimler and design partner Wilhelm Maybach, working in Cannstatt, Stuttgart, were granted a patent dated August 29, 1885 for what is generally recognized as the prototype of the modern gas engine, that they named the "grandfather clock engine". On March 8, 1886, Daimler purchased a stagecoach made by Wilhelm Wimpff & Sohn and he and Maybach adapted it to hold this engine, thereby creating a four-wheeled carriage propelled by an engine, as many had before them. The only distinction about this carriage was that it carried an internal combustion engine. None of many similar attempts to adapt carts, boats, or carriages, in many countries, were propelled by this type of engine. On the official history pages of the Mercedes-Benz Internet site it is referred to as "a carriage - without a drawbar but with the conventional drawbar steering. A carriage without horses..." Daimler and Maybach later purposely built, from scratch, the first four-stroke engine powered automobile with four wheels in 1889. They founded DMG in 1890 and sold their first automobile in 1892.

Stationary engines were his major business and he invented many improvements to them and their application, but Karl Benz continued to refine his Motorwagen through several models and sold his first automobile in 1888. He built his first four-wheeled model in 1891. Benz & Cie, the company started by the inventor, became the world's largest manufacturer of automobiles by 1900. In 1899, DMG automobiles built at Unterturkheim (a city district of Stuttgart) were raced successfully by Emil Jellinek (1853-1918), an automobile enthusiast and dealer. He had the name of his daughter, Mercedes, painted on the automobiles for good luck. Wanting faster race cars, it was Jellinek who spurred the development of the seminal 1900 DMG model that would be the first of the DMG Mercedes series, bearing the name of his daughter. After suggesting some design specifications, he promised to purchase thirty-six of the new DMG model if Maybach would name the new 35 hp engine contained in it the Daimler-Mercedes engine. A contract of five hundred and fifty thousand marks was made for these new models. Within weeks he contracted for thirtysix of another DMG model with 8 hp engines. He was granted an exclusive concession to sell the new DMG automobiles in AustriaHungary, France, Belgium, and USA.

That new model later would be named "Mercedes 35 hp" and it was a very important advance in automobile design. The contract called for delivery of the first automobile to Jellinek in the Fall, but it did not reach him until December 22, 1900. He became obsessed with the name Mercedes and even had his name changed to Jellinek-Mercedes. Jellinek was invited to sit on the DMG board of directors, which he did from 1901 until 1909, when he retired from automotive activities in favor of diplomatic appointments. The name change also was helpful in preventing legal troubles, because after the death of Daimler, DMG had sold exclusive rights to the name, Daimler, and technical concepts to companies abroad. As a result, luxury automobiles branded Daimler were, and still are, built in England. A fire that gutted the old Steinway piano factory in New York, which had been converted to produce the new Mercedes models, cut short the dream of American production. The rival companies of Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. started to cooperate in 1924, due to necessity arising from a troubled German economy after World War I, and finally merged in 1926 to become Daimler-Benz AG, which produced Mercedes-Benz automobiles and trucks. The merger agreement established that the two companies were required to remain

together until 2000. While focusing on land vehicles, MercedesBenz also built engines to power boats and airplanes (military and civil), and even Zeppelins. Karl Benz died in 1929.

Benz Models
C-CLASS CL-CLASS CLS-CLASS E-CLASS M-CLASS S-CLASS SL-CLASS SLK-CLASS

Skoda

Overview
The origins of Skoda go back to the early 1890s where, like many long-established car manufacturers, the company started out with the manufacture of bicycles. It was 1894, and 26-year old Vaclav Klement, who was a bookseller by trade in Mlada Boleslav, Czechoslovakia (then Bohemia) was unable to obtain the right spare parts to repair his German bicycle. Klement returned his bicycle to the manufactuers, Seidel and Naumann, with a letter, in Czech, asking for them to carry out repairs, only to receive a reply, in German, stating: "If you would like an answer to your enquiry, you should try writing in a language we can understand." A disgusted Klement, despite not having any previous technical experience, then decided to start his own bicycle repair shop, which he and Vaclav Laurin opened in 1895 in Mlada Boleslav. Before going into business partnership with Klement, Laurin was an already established bicycle manufacturer from the nearby town of Turnov. The first model, Voiturette A, was a success and the company was established both within Austria-Hungary and internationally. During the First World War Skoda was engaged in war production. In 1899 it added motorcycles and in 1905 cars.

After WWI it began producing trucks, but in 1924, after running into problems and being hit by a fire, the company sought a partner. As a result it merged with Skoda Works, the biggest industrial enterprise in Austria-Hungary and then Czechoslovakia. Most later production was under the Skoda name. After a decline during the economic depression, Skoda was again successful with models such as the Popular in the late 1930s.

Subsidiary of VAG
The Velvet Revolution brought great changes to both the politics and economy of Czechoslovakia, and most industries were subject to privatization. In the case of Skoda automobile the government decided to bring in a strong foreign partner. VWAG was chosen in 1990 and on 1991-04-16 Skoda become the fourth brand of VWAG. VWAG was pitted against French carmaker Renault, who lost because its strategic plan did not include producing high value models in the Czech factories (The Twingo low cost hatchback was set to be produced in the Skoda factories. At the time the decision was made,privatization to a major German company was somewhat controversial;however the subsequent fortunes of other Eastern-Bloc automobile manufacturers such as Lada-AutoVAZ and Zastava, and of Skoda works itself, once Skoda auto's parent company, prove that this was a right decision.

Backed by VW know-how and investments the design both style and engineering has improved greatly. The 1996 model Felicia was still based on the floorplan of the Favorit, but quality improvements helped and in the Czech Republic the car was as popular as it was value for money. The subsequent models Octavia and Fabia finally made their way to the demanding EU markets. They are built on common VWAG floorpans, e.g. Octavia on the Golf floorplan and therefore directly related to the VW Golf, Audi A3 and SEAT Leon.

Skoda Fabia Models
Fabia 12V HTP/51 kW 1.2 Petrol Fabia 1.4TDI PD/51 kW Diesel

Skoda Octavia Models
Octavia 1.8 20V Petrol Octavia 1.9 TDI Diesel

Skoda Laura Models
Laura 1.9 TDI PD Diesel Laura 1.9 TDI PD(A) Diesel

Skoda Superb Models
Superb TSI (A) Superb TDI PD (A) Superb V6 FSI 4x4 (A)

Tata Motors

Overview
Tata Motors Limited- is India's largest private automobile and commercial vehicle manufacturing company. It is also the world's 6th biggest commercial vehicle manufacturer. It is part of the Tata Group. Tata Motors is widely credited for putting India on the automotive map by designing and developing its own range of cars. Tata Motors date back to 1945 when they started making Trains. Tata Motors was first listed on the NYSE in 2004. It has its manufacturing base in Jamshedpur, Lucknow and Pune. In 2004 it also bought Daewoo's truck manufacturing unit in South Korea. In March 2005, it acquired a 21% stake in Hispano Carrocera SA, giving it controlling rights in the company Tata Motors is a company of the Tata and Sons Group, founded by Jamsetji Tata. It is currently headed by Ratan Tata. Tata Motors' range of passenger cars is still not comprehensive by international standards. In commercial vehicles Tata Motors commands an imposing 65% market share in the domestic heavy commercial market. The company is fast trying to modernise its range of commercial vehicles. Tata Motors has the unique distinction of giving India its first and only indigenously built passenger car - The Tata Indica and the

premium feature sedan - The Tata Indigo. The Indica, launched in 1998, reached the 2,50,000 sales mark within 52 months of launch. Tata Motors is India's only fully integrated automobile manufacturer with a portfolio that covers trucks, buses, utility vehicles and passenger cars. It would be no exaggeration to say that Tata Motors provides the wheels for India's growth. Tata Motors is one of the largest companies in the Tata Group with a total income of US$ 2.35 billion. More than 3 million Tata vehicles ply on Indian roads making Tata a dominant force in the Indian automobile industry.

Passenger Cars
Indica Vista Indica V2 Indica V2 Turbo Indica V2 Xeta Indica V2 Dicor Indigo Indigo XL Indigo Marina Indigo CS Nano

Fiat Cars
Palio Stile Palio Stile Multijet Fiat 500 Fiat Linea

Utility Vehicles
Safari Dicor Sumo Grande Sumo Victa Xenon Xt

A VIEW TO BOOM IN THE FOUR WHEELER SECTOR DUE TO INCREASED SALE.

Sales Report
Maruti Suzuki sales till February 2010
Car market leader Maruti Suzuki India Limited sold a total of 96,650 vehicles in February 2010. This includes 11,885 units of exports. This is the highest ever total monthly sales in the company’s history (previous highest 95,649 units in January 2010). The company had sold a total of 79,190 vehicles in February 2009. In February 2010, the company sold 84,765 units in the domestic market, up 20 per cent over corresponding month last year. This is the highest ever domestic sales in a month. The previous highest monthly domestic sale was 81,087 units, in January 2010. The sales figures for February 2010 are given below:

In February Segment Models A1 C A2 A3 M800 Omni, Eeco* 2010 3178 2009 4075

Till February % 2009Change 10 -22.0% 39.6% 30266 90450

April'08 % March'09 2008-09 Change 46953 71927 -35.5% 25.8% 26.9% 32.0% 22.7% -46.6% 22.1% 30.7% 49383 77948 511396 75928 714655 7489 722144 792167

10668 7641

Alto, Wagon-R, Estilo, Swift, A- 60380 50331 20.0% Star, Ritz* SX4, D'zire Gypsy, Vitara Grand 10254 8043 27.5% 84480 70090 20.5% 285 535 -46.7%

578427 455981 88862 67333

Total Passenger Cars MUV Domestic Export Total Sales

788005 642194 3255 6095

84765 70625 20.0% 11885 8565 38.8% 96650 79190 22.0%

791260 648289 131982 58209 923242 706498

126.7% 70023

Hyundai India posts till December 2009 sales report Hyundai announced today that it has sold 22.6 percent more new cars in India during the month of December 2009 compared to the same month a year earlier. According to Hyundai's monthly sales report, the company sold 47217 new vehicles in India last month, while in the same month a year earlier, the Korean largest automaker sold 38502 new vehicles in the fast growing car market. Hyundai Motor India produces small cars such as i20 and i10 hatchback and about half of them are sold in India, while the rest of them are destined for markets overseas, including Europe and other Asian markets. During the last month of 2009, the i10, i20 and Santro mini-car have been the top performing Hyundai vehicles with sales topping at 44129 units. In addition, Hyundai also sold a little more than 3000 units of Accent hatchback and 20 units of Hyundai Sonata sedan. According to Arvind Saxena, director of Marketing and Sales of Hyundai Motor India, the overall economic situation have in India have improved and the automotive market seems to have stabilized. Overall Hyundai sales during all 12 months of the year increased by 15 percent to 559880 units, compared to 489343 new vehicles sold a year earlier. Hyundai revealed its Indian sales soared 18 percent (to 289863 units ) when compared to 2008, while sales overseas increased to 270017 new Hyundai cars. Have you seen latest US car sales numbers? Auto blog has published a very nice sales table by automakers regarding the US

February 2009 car sales. If you are one of those interested in the monthly sales numbers, I strongly advise you to visit the While the automotive industry struglles from falling new car demand, most automakers experienced sharp declines in sales last month. GM, Toyota, Honda and others have lost up to 50 percent or even more sales compared to the same month of last year. There are, however, some exceptions that have done a good job last month. Kia and Subaru both posted gains in February sales. Hyundai did also quite good in the US in February, with sales falling “only” 1.5 percent compared to last year’s February. Hyundai Motor America reported its sales decreased to 30.621 vehicles from 31090 vehicles sold a year earlier despite aggressive marketing and a program that allows buyers to return their cars should they lose their jobs. While sales of the Elantra compact sedan rose 33 percent to 8,978, the sales of the company’s best selling model, the Sonata sedan, tumbled more than 40 percent. Hyundai Sonata has seen some ups and downs over the past few months, but its year-to-date numbers stay close to the last year’s numbers. Hyundai Genesis sedan has had the best selling month with sales going up to 1.263 units. Hyundai sales table:

Hyundai sales jump 42% in Jan 2010.

The domestic sales in January are the highest since 1998 when HMIL launched its flagship Santro in September. The country’s second largest carmaker, Hyundai Motor India, on Monday reported 41.60% growth in sales at 52,635 units in January 2010. The company had sold 37,171 units in January 2009. Domestic sales during the month rose by 40.85% to 29,601 units compared to 21,016 units in the same month last year, Hyundai Motor India Ltd (HMIL) said in a statement. The domestic sales in January are the highest since 1998 when HMIL launched its flagship Santro in September, it added. “We have started the year on a right note and we hope the momentum will continue with the help of the stimulus package offered by the government,” HMIL director (Marketing and Sales) Arvind Saxena said. Exports of the company grew 42.58% to 23,034 units from 16,155 units in the year-ago period, it added. In its A2 segment (Santro, i10, i20 and Getz Prime), the company sold 47,104 units, while in the A3 segment (Accent and Verna) sales were at 5,502 units. The A5 segment (Sonata Transform) of HMIL witnessed sales of 29 units, while it’s SUV Tucson had no takers during the month.

Tata Motors February domestic sales at 42,493 nos., 19% higher than January sales.
Tata Motors’ domestic sales for the month of February 2009 were 42,493 nos., the highest in the last 4 months. Domestic commercial vehicle sales at 23,454 nos. were the highest since September 2008, while domestic passenger vehicle sales at 19,039 nos. were the highest since May 2008. The company’s total sales (including exports) were 43,811 vehicles, also highest in the last 4 months. While the financial stimulus announced by the Government, particularly for commercial vehicles, has had a positive impact, the retail market would still take some time to reach the corresponding period levels of the last fiscal. As a result, February 2009 domestic sales nos. were 15% lower than that of February 2008. Cumulative sales (including exports) for the company were 444,071 nos., 14% lower than the corresponding period in the last fiscal. PassengerVehicles The company’s sales of passenger vehicles in February 2009 in the domestic market at 19,039 nos. were the highest this fiscal since May 2008 sales of 19,234, 4% up over January 2009, and 1.5% higher than vehicles sold in February last year. Overall sales were in the positive territory only for the second time since May 2008. The February 2009 passenger car sales of the Indica and Indigo range put together at 15,524 nos. were the highest this fiscal, surpassing January 2009 sales of 15,406 and 15% higher than February 2008. Car sales have been in positive territory since October 2008 for four of the five months, due to growing new Indica Vista sales. The Indica range sales at 11,315 nos. came into the positive territory for the first time this fiscal and were 12% higher than February 2008, continuing at their peak level this fiscal

of January 2009 sales of 11,433 nos. The Indigo range sales of 4,209 nos. were 27% higher than February 2008. The Utility Vehicle/SUV range accounted for sales of 3,515 nos., 20% higher than January 2009, but 34% lower than February 2008. Cumulative sales of passenger vehicles in the domestic market for the fiscal were 176,454 nos., a decline of 7% over 190,021 nos. in the same period last year. Cumulative sales of the Indica range at 97,575 nos., reported a reducing decline of 20%. Cumulative sales of the Indigo family were 44,614 nos., a growth of 70%. Cumulative sales of the Utility Vehicle/SUV range at 34,265 nos. declined by 17%. Exports The company's sales from exports at 1,318 vehicles in February 2009, were up 7% over January 2009, but declined by 68% compared to 4,097 vehicles in February 2008. The cumulative sales from exports for the fiscal at 31,611 nos. declined by 35% over 48,507 nos. in the same period last year.

Tata Motors January 2010 sales at 65,478 vehicles.
Tata Motors’ total sales (including exports) of Tata commercial and passenger vehicles in January 2010 were 65,478 vehicles, a growth of 77 per cent over 36,931 vehicles sold in January 2009. The company’s domestic sales of Tata commercial and passenger vehicles for January 2010 were 62,202 vehicles, a 74 per cent growth over 35,704 sold in January last year.

Cumulative sales (including exports) for the company for the fiscal at 498,108 vehicles, recorded a growth of 24 per cent over 400,284 sold last year.

Passenger vehicles The passenger vehicles business reported a total sale and distribution offtake of 28,547 vehicles (26,245 Tata + 2,302 Fiat) in the domestic market in January 2010, the highest ever and a 43 per cent increase compared to 19,911 vehicles (18,331 Tata + 1,580 Fiat) in January last year. Sales of Tata cars, at 22,707 vehicles are the highest ever and a growth of 47 per cent over January 2009. Sales of the Tata Nano were 4,001 vehicles. The Indica range sales were 11,448 vehicles, the highest this fiscal though flat over January last year. The Indigo range recorded sales of 7,258 vehicles, the highest ever since the Indigo’s launch in 2002 and a growth of 83 per cent over January last year. The Sumo / Safari range accounted for sales of 3,538 vehicles, the highest this fiscal and a growth of 21 per cent over January last year.

Jaguar Land Rover sales continued their upward trend since launch in June with their highest sales in January. Cumulative sales and distribution offtake of passenger vehicles in the domestic market for the fiscal are 200,573 vehicles (180,184 Tata + 20,389 Fiat), against 162,425 vehicles (157,439 Tata + 4,986 Fiat) last year, a growth of 23 per cent. Cumulative sales of the Nano are 21,535 vehicles. Cumulative sales of the Indica range at 91,295 vehicles, reported a growth of 6 per cent. Cumulative sales of the Indigo family are 41,724 vehicles, higher by 3 per cent,

coming into the positive territory for the first time. this fiscal based on the growing acceptance of the newly launched Indigo Manza. Cumulative sales of the Sumo / Safari range are 25,630 vehicles, lower by 17 per cent. Exports The company's sales from exports at 3,276 vehicles in January 2010 registered a growth of 167 per cent compared to 1,227 vehicles in January last year. The cumulative sales from exports for the fiscal at 26,799 vehicles are lower by 12 per cent over 30,293 vehicles in the same period last year.

Toyota increases 2009-2010 global sales forecast by 3%.
Toyota Motor Corp (7203.T), has raised its global sales forecast for the year to March 2010 by 3 percent to 6.7 million cars, the Tokyo Shim bun daily reported on Saturday, in the latest sign of a nascent recovery in auto demand. There have been subtle signs that demand for new cars and trucks are improving. Several automakers plan to increase production over the next few months, and Toyota is no different. Reuters is reporting that the World's Largest Automaker has raised its sales forecast by 3% to 6.7 million units for the year ending March 2010. Toyota is also reportedly looking to increase production by a not-so-subtle 8% to a total of 6.45 million units. Toyota is neither confirming nor denying the report, which originated in the Tokyo Shimbundaily. Some of the reasons cited for the increased forecast and production center around incentives from governments all over the world. Here in the States, Cash for Clunkers payed a big role in Toyota's sales increase, while low emissions vehicle subsidies of up to $2,800 by the Japanese government has helped spur sales in the automaker's home market.

Mahindra’s domestic auto sales register 26.9% growth in July 2009
Domestic UV sales grow by 56.4% Mumbai, August 1, 2009: Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $6.3 billion Mahindra Group, today announced that its domestic auto sales stood at 21957 units in July 2009. The company’s total domestic volumes (including joint ventures) for the month of July 2009 stand at 21957 units, as against 17302 units in July 2008 - a jump of 26.9%. The total UV sales in July 2009 which includes Scorpio, Bolero, XYLO and Pick-Up stands at 16688 as against sales of 10672 in July 2008, which is a growth of 56.4%. The company sold a total of 22463 vehicles (Domestic + Exports) in July 2009, as against 18407 vehicles (Domestic + Exports) sold in July 2008. About the Mahindra Group The US $6.3 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry

into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world. The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, components, after-market, retail and logistics, automotive

information technology and infrastructure development. Mahindra has made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry. The Mahindra Group recently expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam. Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US

based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list. Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08.

General Motors reports 101% increase in sales in December 2009
Car maker General Motors today reported 101% growth in its sales in December 2009, the highest in a month since its inception in the country in 1996. The company sold 8,258 units in December 2009 as against 4,041 units in December 2008, making it to register the highest-ever monthly sales, a company release here said. It sold sold 4,147 units of Spark, 1,519 units of SUV Tavera, 616 units of the premium sedan Cruze, 493 units of Aveo U-Va, 374 units of Aveo, 168 units of Optra, 859 units of Beat and 82 units of Captiva, it said. With this, GM India closed the third quarter of this financial year (April to December, 2009) at 55,724 units against 47,786 units sold during the corresponding period 2008. "We are pleased to see such robust growth for all our car lines, and we believe these world class products will further propel the Chevrolet brand in the market," General Motors India vicepresident P Balendran said.

Under the pre-owned car programme 'Chevrolet-OK', GM India had planned to open 40 more outlets in the country by this yearend. The company had already opened 30 outlets across 24 cities, it said. GM India produces the Chevrolet Captiva, Chevrolet Optra, Chevrolet Cruze, Chevrolet Aveo, Chevrolet Aveo U-VA, Chevrolet Spark, Chevrolet Beat and Chevrolet Tavera, the release added.

GM India's Mar sales at 11,330 units; highest-ever in a month.
Carmaker General Motors India today reported a over two-fold jump in sales at 11,330 units in March, its highest ever in a month in 13 years of operations, on the back of strong showing by its small cars Beat and Spark. The company had sold 5,001 units in the same month last year, General Motors (GM) India said in a statement. "Introduction of best-in-segment cars from the 300 series, increase in customer outreach through distribution network, our unique value proposition like Chevrolet Cashless Ownership offer are the factors that have led to the impressive sales," Balendran said. The March sales beat the previous monthly record of 11,111 units made by the company in February this year. GM India said the robust sales in March has been led by its two small cars -- Beat and Spark.

The company sold 3,266 units of the hatchback Spark, 715 units of the sedan Cruze and 4,508 units of the latest compact car Beat in the reporting month, it added. It also sold 454 units of premium hatchback Aveo U-Va, 419 units of the entry-level sedan Aveo, 135 units of the mid-sized sedan Optra, 1,654 units of the multi-utility vehicle Tavera and 179 units of the SUV Captiva. "We are pleased to see such robust growth for all our car lines and we believe these world class products will further propel the Chevrolet brand in the market," Balendran said.

ANALYSIS AND INTERPERTATIO N

To be filled by the customer 1. Name………………………………….. 2. Age ……………………………………… 3. Address………………………………… 4. Tel no. 5. Occupation Business service other

20% Business 50% 30% Service other

6. Your monthly income

a) 20000-40000 b) 40000-60000 C) 60000-80000 d) 80000 above

9% 46% 18%

20,000 - 40,000 40,000 - 60,000 60,000 - 80,000 80,000 above

27%

7. Do you own a car? a) Yes ( ) go to ques. 8

b) No ( ) go to 9

20% Yes No 80%

8. Recently, have you purchased any new car? a) Yes ( ) b) No ( )

40% 60%

Yes No

9. If yes, then which brand? a. Maruti( ) b. Hyundai( ) d. Chevrolet ( ) e. Fait ( ) f. Ford ( ) h. Mahindra ( ) i. other ( )

c. Tata( ) g. Honda ( )

Maruti Hyundai 10% 20% 50% 20% 0% Tata Chevrolet Fait Ford Honda Mahindra Other

10. What do u look for when u buy a car? a. Performance b. Popularity d. Price e. Aesthetic sale services

c. Status f. after

P erform anc e 30% 0% 20% 30% P opularity S tatus 10% 10% P ric e A es thetic after s ale services

11. Which brand does u like? a. Maruti( ) b. Hyundai( ) d. Chevrolet ( ) e. Fait ( ) g. Honda ( ) h. Mahindra ( )

c. Tata( ) f. Ford ( ) i. other ( )

Maruti Hyundai 10% 20% 50% 20% 0% Tata Chevrolet Fait Ford Honda Mahindra Other

To be filled by retailers 1. Name…………………………
2.

Age……………………………

3. In which brands does u deal? a. Maruti( ) b. Hyundai( ) e. Fait ( ) f. Ford ( ) h. Mahindra ( ) i. other ( ) c. Tata( ) d. Chevrolet( ) g. Honda ( )

Maruti Hyundai 10% 0% 10% 20% 20% 10% 0% 30% Tata Chevrolet Fait Ford Honda Mahindra Other

4. Is there any Change in sales trends in 2009 prior to past years? If increase then answer question 5? a. Increased in sale( ) b. Decreased in sale( )

0% Increase in Sales Decrease in Sales 100%

5. What does u think is the reason behind the increase in sales?
a. Greater credit availability/cheap auto insurance b. Rising incomes/ increase in purchasing power c. High Demand and Supply of car d. Falling Car prices e. Low vehicles penetration ( ) ( ) ( ) ( ) ( )

G re a te r c re d it a va ila b ility /c h e a p a u to in s u ra n c e R is in g in c o m e s / in c re a s e in p u rc h a s in g p o w e r 40% 30% 0% 20% H ig h D e m a n d a n d S u p p ly o f c a r

10 %

F a llin g C a r p ric e s

L o w ve h ic le s p e n e tra tio n

SUMMARY OF FINDINGS AND SUGGESTIOS

CONTENTS

1) SUMMARY OF FINIDINGS • • • • • BRAND AWARENESS USAGE PATTERN BRAND TRIAL PLACE OF PURCHASE COMPARITIVE ANALYSIS

2) SUGGESTIONS

SUMMARY OF FINDINGS AND SUGGESTIONS 1) SUMMARY OF FINDINGS The major findings of this study are listed below very briefly, according to the objectives of the study.  BRAND AWARENESS The analysis of data, which was collected from the respondents, shows very clearly that 100% of the respondents were aware of all the brands.  USAGE PATTERN Usage pattern of the consumers can be understood by explaining following findings:  BRAND TRIAL Analysis shows that, 100% of the respondents use Maruti car and Hyundai and 90% of the respondents have used Toyota cars and Ford cars Honda cars, Fait cars, Ambassador Car, Mahindra cars etc.  PLACE OF PURCHASE Analysis shows that most of the respondents were purchasing brand of Cars from showrooms and from companies.  COMPARITIVEANALYSIS Comparative analysis has been done on the basis of: The “attributes” of the cars. The “easy availability” of the cars. The most “effective advertisement” of the cars.

SUGGESTIONS Following few suggestions are made based on findings:

ANNEXURE

BIBLIOGRAPH Y

THE MATERIAL EMBIBED IN THIS PROJECT IS TRUE AND FAIR.

MATERIAL COLLECTED BY• The help of Organization Manager and staff members. • The help of websites like:

www.google.com www.marutisuzuki.com www.blogs.com/automobile/fourwheeler www.toyota.co.in www.generalmotors.com www.flashnews.com

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