Promote on Facebook
Content
TEP WIRELESS
HOW TO PROMOTE YOUR BRAND ON FACEBOOK
Webinar by Maya Grinberg
Written by Oyin Adeniji
tep Wireless
TABLE OF CONTENTS
A) – Introduction .............................................................................................................................................................. 2 B) – Importance of Facebook ....................................................................................................................................... 2 I) II) III) I) II) I) II) III) Growth of Facebook ...................................................................................................................................... 2 Population Percentage ................................................................................................................................ 2 Why Facebook is important to users .................................................................................................... 2 Google vs. Facebook .................................................................................................................................... 3 Like button ...................................................................................................................................................... 3 Grow ................................................................................................................................................................... 3 Engage ................................................................................................................................................................ 4 Drive Sales ........................................................................................................................................................ 5
C) – Successful Marketing Tips ................................................................................................................................... 3
D) – 3 aspects of Facebook marketing ..................................................................................................................... 3
E) – Case Studies ............................................................................................................................................................... 5 F) – About Wildfire .......................................................................................................................................................... 6 G) – Conclusions ................................................................................................................................................................ 6 H) – Additional Links ...................................................................................................................................................... 7 I) Link to Download Webinar........................................................................................................................ 7
Oyin Adeniji
-1-
tep Wireless
A) – INTRODUCTION
Tep can use Facebook to make customers advocates of the brand. This works when fans of a page like, comment or post on the wall this activity is visable to their friends thought newsfeeds. This can lead to an increase in the strength of the brand, a database of loyal customers who can be accessed easily and ultimately lead to an increase in sales.
B) – IMPORTANCE OF FACEBOOK
I) GROWTH OF FACEBOOK
Facebook to date has over 750 million users, which is increasing with exponential growth. This is a huge network of potential customers who can potentially be reached.
II)
POPULATION PERCENTAGE
This represents 50% of internet users worldwide. The percentage of populations of countries on Facebook. USA 71% Canada 86% Australia 54% Spain 49% South Africa 80%
III)
WHY FACEBOOK IS
IMPORTANT TO USERS The main reasons why people use Facebook is to fulfil the following needs. 50% of users login daily and spend an average user spends 55 mins a day on it. For those users who follow pages research shows they do so for the following reasons. 62% latest news about brand 61% for new product information 58% for contests and giveaways 55% shows their interest in the brand 47% for sales discounts, coupons and special offers
Oyin Adeniji
-2-
tep Wireless
C) – SUCCESSFUL MARKETING TIPS
I) GOOGLE VS. FACEBOOK
Google internet marketing works via ad words, this is a very passive way to represent the product. Whereas Facebook allows customers to get together a community of users who like the brand. It also allows a platform for tep to express the brand in a more visual way.
II) LIKE BUTTON Adding the like button to pages and news stories about tep products is an effective marketing tool which allows users to market for the brand as the website of news story they like will appear on not only their news feed but those of their friends. With the average user having 130 friends, there are many users who will potentially see this activity.
ABC added a like button to their website and resulted in a 190% increase in traffic NBC have 50% of their incoming traffic to their website through Facebook Dailymotion 30k likes/day – consistently increasing their fan base
D) – 3 ASPECTS OF FACEBOOK MARKETING
I) GROW
20million+ people become fans daily
I) GROW EXISTING AUDIENCE Growing your fan base can be done with cross promotion with newsletter that are emailed to current customers making them aware of the Facebook fan page and what it has to offer them. This can also be don’t through cross promo with website using Facebook plugins such as like button and comments box. Also by encouraging current fans to spread the word, this may be people who work for the company and encourage them to get their friends to like the page and so on. II) FACEBOOK ADS 75% of likes come from Facebook Ads.
To make an effective ad 1. Give reason to click a. Tell people what to do, 2. Don’t drive people outside Facebook
Oyin Adeniji
-3-
tep Wireless a. Have an ad that links to a fan page, people do not like to be directed outside of Facebook 3. Advertise to friends of fans a. Choose demographics you choose to advertise to very specific ally. Can choose to advertise to friends of fans who fit the demographic you wish to advertise to i.e. men and women over 35 who are friends of fans. b. Facebook can use sponsored stories so will look like a recommendation from a fans who has liked or commented on our page
III) PROMOTIONS Companies that run contests and promotions have 50% more fans than ones that do not.
Tips on running a successful promotion 1. Simple a. Over complicated promos put people off from entering b. Tell us your favourite moment with tep device with or best picture of you with the device... 2. Social a. Have incentives for people to get their friends to also enter i.e. prize for you and a friend 3. Personal a. If people like tep they must also like travel and being connected so can market a prize that relates that they will value
II)
ENGAGE
Through fans newsfeeds, you now have their attention and can engage users. The amount of time a post or comment is shown to users is dependent on EdgeRank algorithm. This is similar to the Google PageRank which sorts pages by relevance. This is done by Facebook with the amount of popularity, positive response it receives such as likes and comments, age of post and to members who are active fans. The amount of impressions a post receives is the amount of users who have seen the post, this can be seen by admins on the page. To then keeps fans active and increase the impressions for posts 1. Tell fans what to do a. Ask them to like a post, this leads to a higher percentage of users clicking like 2. Ask simple questions
Oyin Adeniji
-4-
tep Wireless a. Prompting users to engage with y/n questions, fill in the blank, i.e. I love tep because...
III)
DRIVE SALES
Ultimately this is all done to encourage sales. This can be done in the following ways. 1. Incentives and exclusive deals a. This will make fans come back to the page to look out for offers, fans like to feel as though they are VIPs of tep 2. Creative a. Try and create a fun way to interact with users
E) – CASE STUDIES
How brands have enabled their fan pages to grow, engage and monetize. The following companies have done this through deals, entertainment and exclusivity.
I)
DEALS – CANVAS POP
To drive sales they have posted a Groupon type deal, a wildfire app, set for 3 days. This resulted in 513 deals sold Additional 700 fans
II)
MONETIZE – HAUTELOOK
3800 coupons claimed 21% first time buyers 19% were lost past users.
Instant win coupon for a different amount which is redeemable on their website.
III)
SEASONALITY – BLOWFISH
365 day shoe giveaway. A way to increase fan base and email database. Fans grew by 2,488 during giveaway period 44% of entrants made purchases o 16,000 purchases made 865% growth in email database
Oyin Adeniji
-5-
tep Wireless
IV)
ENGAGEMNET –IDEELI
Capture users in different ways using a single page. Weekly content update E-Commerce Blog plugin Sign-up function
V)
EXCLUSIVITY – RYAN SEACREST
Never seen before footage 102,000 fans in 30 days
Offers exclusive fan only content
VI)
GROWTH –SO DELICIOUS
Giveaway campaign Two highest sales days in campaign Over 300,000 entries 1000% increase in fans
F) – ABOUT WILDFIRE
Is an industry leader in social media promotion with a wide variety of social media tools which has promotions running for thousands of brands and agencies, big and small. Offers a comprehensive solution to social marketing. They have proven results to grow engage and monetize fans and followers. Promotion builder o As seen in case studies with giveaways, Groupon type deals etc. Page Manager o Simple ways to create pages Messenger o Can schedule message to be sent in advance Analytics o Analyse success of promotions
G) – CONCLUSIONS
Facebook can be used as an asset to tep to both encourage and drive sales. It can also be used as a marketing platform with a large database of potential clients with 51% of all internet users worldwide using Facebook. The most popular reason people follow pages is for latest news and new information about products. Where emails can acts as a newsletter, it is a very passive form of communication
Oyin Adeniji
-6-
tep Wireless Facebook can engage customers in a more interactive, it allows customers to like new products which can be seen by their friends hence helping to promote the brand in a positive and informative way. 92% of fans of pages are more likely to recommend the page, in this way Facebook can be used as an effective tool to grow you’re the tep fan base and strengthen the brand. Facebook adverts can be in the form of sponsored stories so will look like a recommendation from a fans who has liked or commented on our page. With 75%of all fans being attracted from adverts I feel this would be a worthwhile investment. Some of the growth techniques mentions above I have implemented on the page and Facebook analytics shows the growth this has acquired to date. I also have added the functionality that links Facebook to the Twitter account and posts made by tep (not posts from users) on the Facebook Page, automatically are tweets on the Twitter page, This saves having to post twice on both. I hope the aspects of this report can be implemented as part of a marketing campaign by tep, done correctly they can grow the fan base, promote and strengthen the tep brand. Its can also be a effective way to engage with the both prospective and past tep customers to keep them interested and updated with the brand. Most importantly, through the use of promotions, Facebook can be used to drive sales.
H) – ADDITIONAL LINKS
socialmediaexaminer.com blog.wildfireapp.com www.wildfireapp.com facebook.com/wildfireinteractive
I)
LINK TO DOWNLOAD WEBINAR
https://cornellalumni.webex.com/cornellalumni/lsr.php?AT=pb&SP=EC&rID=1882144 2&rKey=ea043cd9c85bdd83 Cornell97
RECORDING LINK PASSWORD
If you would like to ask Maya Grinberg questions, please email her at [email protected] Oyin Adeniji -7-
HOW TO PROMOTE YOUR BRAND ON FACEBOOK
Webinar by Maya Grinberg
Written by Oyin Adeniji
tep Wireless
TABLE OF CONTENTS
A) – Introduction .............................................................................................................................................................. 2 B) – Importance of Facebook ....................................................................................................................................... 2 I) II) III) I) II) I) II) III) Growth of Facebook ...................................................................................................................................... 2 Population Percentage ................................................................................................................................ 2 Why Facebook is important to users .................................................................................................... 2 Google vs. Facebook .................................................................................................................................... 3 Like button ...................................................................................................................................................... 3 Grow ................................................................................................................................................................... 3 Engage ................................................................................................................................................................ 4 Drive Sales ........................................................................................................................................................ 5
C) – Successful Marketing Tips ................................................................................................................................... 3
D) – 3 aspects of Facebook marketing ..................................................................................................................... 3
E) – Case Studies ............................................................................................................................................................... 5 F) – About Wildfire .......................................................................................................................................................... 6 G) – Conclusions ................................................................................................................................................................ 6 H) – Additional Links ...................................................................................................................................................... 7 I) Link to Download Webinar........................................................................................................................ 7
Oyin Adeniji
-1-
tep Wireless
A) – INTRODUCTION
Tep can use Facebook to make customers advocates of the brand. This works when fans of a page like, comment or post on the wall this activity is visable to their friends thought newsfeeds. This can lead to an increase in the strength of the brand, a database of loyal customers who can be accessed easily and ultimately lead to an increase in sales.
B) – IMPORTANCE OF FACEBOOK
I) GROWTH OF FACEBOOK
Facebook to date has over 750 million users, which is increasing with exponential growth. This is a huge network of potential customers who can potentially be reached.
II)
POPULATION PERCENTAGE
This represents 50% of internet users worldwide. The percentage of populations of countries on Facebook. USA 71% Canada 86% Australia 54% Spain 49% South Africa 80%
III)
WHY FACEBOOK IS
IMPORTANT TO USERS The main reasons why people use Facebook is to fulfil the following needs. 50% of users login daily and spend an average user spends 55 mins a day on it. For those users who follow pages research shows they do so for the following reasons. 62% latest news about brand 61% for new product information 58% for contests and giveaways 55% shows their interest in the brand 47% for sales discounts, coupons and special offers
Oyin Adeniji
-2-
tep Wireless
C) – SUCCESSFUL MARKETING TIPS
I) GOOGLE VS. FACEBOOK
Google internet marketing works via ad words, this is a very passive way to represent the product. Whereas Facebook allows customers to get together a community of users who like the brand. It also allows a platform for tep to express the brand in a more visual way.
II) LIKE BUTTON Adding the like button to pages and news stories about tep products is an effective marketing tool which allows users to market for the brand as the website of news story they like will appear on not only their news feed but those of their friends. With the average user having 130 friends, there are many users who will potentially see this activity.
ABC added a like button to their website and resulted in a 190% increase in traffic NBC have 50% of their incoming traffic to their website through Facebook Dailymotion 30k likes/day – consistently increasing their fan base
D) – 3 ASPECTS OF FACEBOOK MARKETING
I) GROW
20million+ people become fans daily
I) GROW EXISTING AUDIENCE Growing your fan base can be done with cross promotion with newsletter that are emailed to current customers making them aware of the Facebook fan page and what it has to offer them. This can also be don’t through cross promo with website using Facebook plugins such as like button and comments box. Also by encouraging current fans to spread the word, this may be people who work for the company and encourage them to get their friends to like the page and so on. II) FACEBOOK ADS 75% of likes come from Facebook Ads.
To make an effective ad 1. Give reason to click a. Tell people what to do, 2. Don’t drive people outside Facebook
Oyin Adeniji
-3-
tep Wireless a. Have an ad that links to a fan page, people do not like to be directed outside of Facebook 3. Advertise to friends of fans a. Choose demographics you choose to advertise to very specific ally. Can choose to advertise to friends of fans who fit the demographic you wish to advertise to i.e. men and women over 35 who are friends of fans. b. Facebook can use sponsored stories so will look like a recommendation from a fans who has liked or commented on our page
III) PROMOTIONS Companies that run contests and promotions have 50% more fans than ones that do not.
Tips on running a successful promotion 1. Simple a. Over complicated promos put people off from entering b. Tell us your favourite moment with tep device with or best picture of you with the device... 2. Social a. Have incentives for people to get their friends to also enter i.e. prize for you and a friend 3. Personal a. If people like tep they must also like travel and being connected so can market a prize that relates that they will value
II)
ENGAGE
Through fans newsfeeds, you now have their attention and can engage users. The amount of time a post or comment is shown to users is dependent on EdgeRank algorithm. This is similar to the Google PageRank which sorts pages by relevance. This is done by Facebook with the amount of popularity, positive response it receives such as likes and comments, age of post and to members who are active fans. The amount of impressions a post receives is the amount of users who have seen the post, this can be seen by admins on the page. To then keeps fans active and increase the impressions for posts 1. Tell fans what to do a. Ask them to like a post, this leads to a higher percentage of users clicking like 2. Ask simple questions
Oyin Adeniji
-4-
tep Wireless a. Prompting users to engage with y/n questions, fill in the blank, i.e. I love tep because...
III)
DRIVE SALES
Ultimately this is all done to encourage sales. This can be done in the following ways. 1. Incentives and exclusive deals a. This will make fans come back to the page to look out for offers, fans like to feel as though they are VIPs of tep 2. Creative a. Try and create a fun way to interact with users
E) – CASE STUDIES
How brands have enabled their fan pages to grow, engage and monetize. The following companies have done this through deals, entertainment and exclusivity.
I)
DEALS – CANVAS POP
To drive sales they have posted a Groupon type deal, a wildfire app, set for 3 days. This resulted in 513 deals sold Additional 700 fans
II)
MONETIZE – HAUTELOOK
3800 coupons claimed 21% first time buyers 19% were lost past users.
Instant win coupon for a different amount which is redeemable on their website.
III)
SEASONALITY – BLOWFISH
365 day shoe giveaway. A way to increase fan base and email database. Fans grew by 2,488 during giveaway period 44% of entrants made purchases o 16,000 purchases made 865% growth in email database
Oyin Adeniji
-5-
tep Wireless
IV)
ENGAGEMNET –IDEELI
Capture users in different ways using a single page. Weekly content update E-Commerce Blog plugin Sign-up function
V)
EXCLUSIVITY – RYAN SEACREST
Never seen before footage 102,000 fans in 30 days
Offers exclusive fan only content
VI)
GROWTH –SO DELICIOUS
Giveaway campaign Two highest sales days in campaign Over 300,000 entries 1000% increase in fans
F) – ABOUT WILDFIRE
Is an industry leader in social media promotion with a wide variety of social media tools which has promotions running for thousands of brands and agencies, big and small. Offers a comprehensive solution to social marketing. They have proven results to grow engage and monetize fans and followers. Promotion builder o As seen in case studies with giveaways, Groupon type deals etc. Page Manager o Simple ways to create pages Messenger o Can schedule message to be sent in advance Analytics o Analyse success of promotions
G) – CONCLUSIONS
Facebook can be used as an asset to tep to both encourage and drive sales. It can also be used as a marketing platform with a large database of potential clients with 51% of all internet users worldwide using Facebook. The most popular reason people follow pages is for latest news and new information about products. Where emails can acts as a newsletter, it is a very passive form of communication
Oyin Adeniji
-6-
tep Wireless Facebook can engage customers in a more interactive, it allows customers to like new products which can be seen by their friends hence helping to promote the brand in a positive and informative way. 92% of fans of pages are more likely to recommend the page, in this way Facebook can be used as an effective tool to grow you’re the tep fan base and strengthen the brand. Facebook adverts can be in the form of sponsored stories so will look like a recommendation from a fans who has liked or commented on our page. With 75%of all fans being attracted from adverts I feel this would be a worthwhile investment. Some of the growth techniques mentions above I have implemented on the page and Facebook analytics shows the growth this has acquired to date. I also have added the functionality that links Facebook to the Twitter account and posts made by tep (not posts from users) on the Facebook Page, automatically are tweets on the Twitter page, This saves having to post twice on both. I hope the aspects of this report can be implemented as part of a marketing campaign by tep, done correctly they can grow the fan base, promote and strengthen the tep brand. Its can also be a effective way to engage with the both prospective and past tep customers to keep them interested and updated with the brand. Most importantly, through the use of promotions, Facebook can be used to drive sales.
H) – ADDITIONAL LINKS
socialmediaexaminer.com blog.wildfireapp.com www.wildfireapp.com facebook.com/wildfireinteractive
I)
LINK TO DOWNLOAD WEBINAR
https://cornellalumni.webex.com/cornellalumni/lsr.php?AT=pb&SP=EC&rID=1882144 2&rKey=ea043cd9c85bdd83 Cornell97
RECORDING LINK PASSWORD
If you would like to ask Maya Grinberg questions, please email her at [email protected] Oyin Adeniji -7-
