questionnaire
Content
Course Title: Research Methodology Course No: MGT 516
Submitted to:Ms. Kanika Jhamb
Submitted by:Mandeep Singh RA67B1A25 7460070079 B.Tech(H)+ MBA ECE
INSURANCE BRAND PREFERENCE QUESTIONNAIRE 1. Are you aware of life insurances? (Please tick the appropriate box) YES NO , if no, please return this questionnaire. Are you insured? (Please tick the appropriate box) YES
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NO 3. Why will you prefer LIC over private companies? ____________________________________________ Why will you prefer private companies over LIC? ____________________________________________ Please indicate you preferences among the following insurance companies by placing a ‘1’ in your most preferred company, a ‘2’ in your second most preferred company, and so on. LIC BHARTI AXA BAJAJ ALLIANZ AEGON RELIGARE ICICI PRUDENTIAL SBI LIFE HDFC IDBI FORTIS MAX NEW YORK BIRLA SUN LIFE Please check your favorite brand of insurance. (Only tick one box.) LIC BHARTI AXA BAJAJ ALLIANZ AEGON RELIGARE ICICI PRUDENTIAL SBI LIFE HDFC IDBI FORTIS MAX NEW YORK BIRLA SUN LIFE ANY OTHER(PLEASE SPECIFY)_________
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In the past month, have you buy any insurance product? (Please tick the appropriate box) YES NO 8. Please indicate your level of agreement or disagreement with each of the following statements: Statement 1. I understand the features of insurance well enough to evaluate the product. 2. I have a preference for one or more brands in the STRONGLY AGREE 1 2 1 2 STRONGLY DISAGREE 4 5 4 5
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insurance 3. Insurance are a product for which I have no need whatsoever. 4. I usually purchase the insurance of same company. 5. If I received information that was contrary to my preferred company, I would still keep my preferred brand. 6. My preferred brand of insurance helps me attain the Tension-free life. 7. I prefer insurance over other financial instruments. 8. Most of the companies of insurance are all alike. 9. I think LIC provides better services than other private players. 10. I think private players provide greater bonus and better returns than public players (LIC). 11. I don’t care whether its LIC or any other brand. 12. I buy LIC because of easy accessibility and reach to offices. 13. I prefer insurance from private companies because of greater value to customers and quick response. 9. 1 1 1 2 2 2 3 3 3 4 4 4 5 5 5
1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5
Which insurance plan you usually prefer: (Give your preferences(1-4): 1 being most preferred, 4 being least preferred) ( Put X in the last box if you are not aware of them) ENDOWMENT PLANS TERM INSURANCES ULIPS MONEY BACK PLANS DON’T KNOW ABOUT THEM
10. 11.
What is the premium you normally pay for a one lac sum assured insurance? Rs. ____________ (please write-in the amount) What makes you buy an insurance: (Give your preferences(1-4): 1 being most preferred, 4 being least preferred) TAX BENEFITS FINANCIAL SECURITY SAVING ALTERNATIVE AGENT’S ADVICE What you look for before purchasing a insurance? (Give your preferences(1-8): 1 being most preferred, 8 being least preferred) BRAND NAME AGENT”s KNOWLEDGE TAX BENEFITS MATURITY AMOUNT SERVICES OFFERED DOCUMENTS REQUIRED PREMIUM CHARGED ADDITIONAL BENEFITS
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12. What is the highest level of education completed? MATRIC UNDER GRADUATE GRADUATE POST GRADUATE 13. What is your annual income? LESS THAN 1 LAC 1 - 1.6 LAC 1.6 - 3 LAC 3 - 5 LAC GREATER THAN 5 LAC 14. What is your sex? MALE FEMALE What is your age? LESS THAN 18 18-24 25-29 30-34 35-39 >40 What is your marital status?
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NEVER MARRIED MARRIED DIVORCED 17. What is your profession? BUSINESSMAN GOVT. EMPLOYEE SELF EMPLOYED FREELANCER UNEMPLOYED How many family members are you? 2-3 4-6 7-9 >10
18.
NAME OF THE RESPONDENT_______________________ AGE _______________________ THANK YOU
Submitted to:Ms. Kanika Jhamb
Submitted by:Mandeep Singh RA67B1A25 7460070079 B.Tech(H)+ MBA ECE
INSURANCE BRAND PREFERENCE QUESTIONNAIRE 1. Are you aware of life insurances? (Please tick the appropriate box) YES NO , if no, please return this questionnaire. Are you insured? (Please tick the appropriate box) YES
2.
NO 3. Why will you prefer LIC over private companies? ____________________________________________ Why will you prefer private companies over LIC? ____________________________________________ Please indicate you preferences among the following insurance companies by placing a ‘1’ in your most preferred company, a ‘2’ in your second most preferred company, and so on. LIC BHARTI AXA BAJAJ ALLIANZ AEGON RELIGARE ICICI PRUDENTIAL SBI LIFE HDFC IDBI FORTIS MAX NEW YORK BIRLA SUN LIFE Please check your favorite brand of insurance. (Only tick one box.) LIC BHARTI AXA BAJAJ ALLIANZ AEGON RELIGARE ICICI PRUDENTIAL SBI LIFE HDFC IDBI FORTIS MAX NEW YORK BIRLA SUN LIFE ANY OTHER(PLEASE SPECIFY)_________
4.
5.
6.
7.
In the past month, have you buy any insurance product? (Please tick the appropriate box) YES NO 8. Please indicate your level of agreement or disagreement with each of the following statements: Statement 1. I understand the features of insurance well enough to evaluate the product. 2. I have a preference for one or more brands in the STRONGLY AGREE 1 2 1 2 STRONGLY DISAGREE 4 5 4 5
3 3
insurance 3. Insurance are a product for which I have no need whatsoever. 4. I usually purchase the insurance of same company. 5. If I received information that was contrary to my preferred company, I would still keep my preferred brand. 6. My preferred brand of insurance helps me attain the Tension-free life. 7. I prefer insurance over other financial instruments. 8. Most of the companies of insurance are all alike. 9. I think LIC provides better services than other private players. 10. I think private players provide greater bonus and better returns than public players (LIC). 11. I don’t care whether its LIC or any other brand. 12. I buy LIC because of easy accessibility and reach to offices. 13. I prefer insurance from private companies because of greater value to customers and quick response. 9. 1 1 1 2 2 2 3 3 3 4 4 4 5 5 5
1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5
Which insurance plan you usually prefer: (Give your preferences(1-4): 1 being most preferred, 4 being least preferred) ( Put X in the last box if you are not aware of them) ENDOWMENT PLANS TERM INSURANCES ULIPS MONEY BACK PLANS DON’T KNOW ABOUT THEM
10. 11.
What is the premium you normally pay for a one lac sum assured insurance? Rs. ____________ (please write-in the amount) What makes you buy an insurance: (Give your preferences(1-4): 1 being most preferred, 4 being least preferred) TAX BENEFITS FINANCIAL SECURITY SAVING ALTERNATIVE AGENT’S ADVICE What you look for before purchasing a insurance? (Give your preferences(1-8): 1 being most preferred, 8 being least preferred) BRAND NAME AGENT”s KNOWLEDGE TAX BENEFITS MATURITY AMOUNT SERVICES OFFERED DOCUMENTS REQUIRED PREMIUM CHARGED ADDITIONAL BENEFITS
12.
12. What is the highest level of education completed? MATRIC UNDER GRADUATE GRADUATE POST GRADUATE 13. What is your annual income? LESS THAN 1 LAC 1 - 1.6 LAC 1.6 - 3 LAC 3 - 5 LAC GREATER THAN 5 LAC 14. What is your sex? MALE FEMALE What is your age? LESS THAN 18 18-24 25-29 30-34 35-39 >40 What is your marital status?
15.
16.
NEVER MARRIED MARRIED DIVORCED 17. What is your profession? BUSINESSMAN GOVT. EMPLOYEE SELF EMPLOYED FREELANCER UNEMPLOYED How many family members are you? 2-3 4-6 7-9 >10
18.
NAME OF THE RESPONDENT_______________________ AGE _______________________ THANK YOU
