Realtime Marketing
Content
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Real
Time
Marketing
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to edit
Master
title style
Tools & Technologies
24th Jan 2016 Kolkata
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Session-1
• Real Time Marketing Concepts, tools, &
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technologies –
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to edit
Master
title
style
How
Real Time
Marketing
is carried
out?
What are the tools and technologies used?
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What the future holds in the areas of the tools
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to edit
and
technologies?
Master title style
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•
Role Profiling
Part 2
What are the exact roles people will play in Real Time
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Marketing?
•
Task Profiling and Trends Mapping – What are the
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typical tasks that will come to People involved in Real Time
Marketing and what are the challenges they will face? How
Click to edit Master title style
the nature of tasks and the challenges are going to change
Click to edit Master title style
over the next 10 years?
•
Competency Profiling – What are the essential
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competencies to work in Real Time Marketing roles? how
Session 2 ctd
• Test yourself –
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Do you have what it takes to get into Real Time
Click to edit Master title style
Marketing?
Which educational qualifications will help you to
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acquire the right skills and knowledge?
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Real Time Marketing Concepts,
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to edit
Master title style
tools,
& technologies
Session
1 title style
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Master
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Real Time Marketing?
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Real Time Online Marketing
• 40 percent of all consumer spending online is based
on impulse buys.
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• 75 percent of survey participants agreed that a special
sale price would encourage an impulse buy.
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• Website visitors may see a pop-up ad that corresponds
to the product he or she is looking at online -- a realtime offer based on the users' preferences and web
history.
Click to edit Master title style
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Why Real Time Marketing
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• Traditional Mass marketing -3 to 5 percent Success Rate
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• Event triggered marketing - 10 to 20 percent.
• Right Real time marketing to the -Segment of one
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– using customer context, data and analytics -comes in at a 40 percent success rate or More
Click to edit Master title style
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RTM- Engagements
• Real-Time Marketing Styles and Strategies
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• Social Media - Post comments, news, deals, coupons, specials and information about exclusive
deals on social media websites
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• Search Engine Ads - Advertisements that appear on major search engines such as Google,
Yahoo! or Bing in response to specific keywords or topics.
• Banner Ads - Banner ads appear online in response to specific search engine keywords, which is
called real-time bidding.
Click to edit Master title style
• Email Campaigns - Emails sent to clients or members on a regular basis about news,
information or promotions.
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• Text Messages & Notifications - Send real-time text messages for customers who “opt in” for
these special text messages.
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RTM- Technology
Click to Challenges
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Getting
RTM Technology
to Work
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to edit
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style
# Managing Data in Real time
# Responding
Real style
time
Click
to editOne-to-One
Master in
title
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Marketing Technology
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The Multi-Category Marketing
Clouds/Platforms/Suites
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Challenge-Knowing and Engaging the
Anonymous visitors resulting
of inbound marketing campaigns implies
Anonymous
high acquisition costs resulting in low ROI’s
Paid
Search
Email
Campaig
ns
Referrals
/ Ad
networks
Social
Campaig
ns
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Organic
Search
Display
Networks
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Conversion Funnel rates
( approx)
Customers - <5%
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Most popular web analytics provide visitors data as count and not at individual level –
Therefore one does not have any information about the Identity, Behaviour or Intent of
the Anonymous visitors
Other
Paid
Mediums
Customers are in Omni Channel
Today’s Customer interacts, compares and transacts with brands
through multiple channels – and their behaviour across channels is
different.
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
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But each channel stores data
The behavioural data of every individual customer resides in multiple
separately
systems thereby creating data silos
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Web Analytics
Campaign Management
Social Media
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Customer
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Click to edit Master title style
Transactions
Engagement & Loyalty
Customer Relationship
Management
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No 1 Challenge-Bringing customer and data together
Integrate all customer data sources to provide unified profiling across
channels and processes. Unlike traditional systems, where systems are
one way and do not do not talk to each other
Click to edit Master title style
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Website Data
*
Transaction Data
Social Data
CUSTOMER
CRM Data*
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Mail Data
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to edit Master Loyalty
titleData
style
Point of Sales*
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title style
*
Data from these sources are connected using
Customer DNA Profile
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ARCHITECHTURE OVERVIEW
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SALES AND
MARKETING
MARKETING
TEAMS
TEAMS
ON
ON Lead
Lead
CUSTOMER
CUSTOMER
GENERATION
GENERATION
CUSTOMER
CUSTOMER SUPPORT
SUPPORT
TEAMS
TEAMS WORKING
WORKING ON
ON
CUSTOMER
CUSTOMER
ENGAGEMENT
ENGAGEMENT AND
AND
RETENTION
RETENTION
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AUTOMATION
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ANALYSTS,
ANALYSTS, DECISION
DECISION
SYSTEMS, CUSTOMER
VALUE,
VALUE, MARKETING
MARKETING
ROI
ROI
DASHBOARDS
DASHBOARDS AND
AND
PERFORMANCE
MONITORS
MONITORS FOR
FOR
LEADERS
LEADERS
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Generating a 360 degree view of the Customers
Journey
With all data sources connected, Plumb5 can tag customer data across
various sources & touch points using unique identifiers and it can get a
Unified 360-view of each individual customer- All in Real time.
Sample View report
depicting the 360-view of a
single customer while he is
in session
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Name
Email id
IP Address
Machine id
Location
Network
Browser/OS
Geo location
Past Sessions
Page Views & Click stream
Past Transactions
Recency
Frequency
Social & Demographic
Profile
Sentiments
Click stream
CRM Connects
Transaction History
Visitor flow across site
Customer Intent Scores
Margin
Acquisition Cost
Retention Cost
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Real Time Marketing Automation
The ability to personalize content based on segments to enable
visitor identification, lead conversion, Drive Loyalty & Ensure
Retention
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totieredit
Master
titlecustom
style
automation
workflow to deliver
messages, engagements based on user behavioural
parameters
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100
Behavioural triggers can be chosen form a combination of
over 100 tracking parameters
!
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Possibilities
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Rules Based Targeting
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Identifying the behaviour of the invisible
Plumb5 provides n=1 analytics
and tracks all behavioural data of all
customer
users including the anonymous ones, which can be used to assess
purchase intent.
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• Name tagging possible with CID integration – done from the transaction platform
• Tagging of anonymous visitors by behavioural parameters
• Unique Tag generated for each visitor using proprietary methods
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Identifying the intent of invisible
Plumb5 quantifies user’s behaviour on key parameters to identify
customers
engagement & purchase intent of anonymous users
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Ability to customize visitor scoring
based on the behavioural parameters
and user behaviour
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Leveraging on invisible customers
Plumb5 provides n=1 behavioural data of all visitors and also tracks
intent based on the behaviour.
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Suitable engagements
in real time
can
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to edit& personalization's
Master title
style
be enabled to increase conversions and customer
experience
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Because there’s always the danger of losing your customer
to your competition
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Intervention &
Most analytics tools – however fast or accurate are still one way
Action
systems and
can only provide data points or insights. Analytics
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without the capability to engage or act on visitor needs in Real Time
leads to opportunity loss
So what is real time engagement and personalization?
Click to editAbility
Master
titleAbility
style
to serve
to entice
Ability to reach
out and talk to
visitors, when
they are online
Information in real
time
and convert
window shopper
Ability to provide
recommendation
or suggestion
Ability to provide a
great customer
experience
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Ability to answer a
question or query
instantly
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Engagement & Personalization Channels
Plumb5 provides the ability to Personalize content , messaging, offers and
enticements through a combination of Banners, Forms, Chat & email
channels
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Widget/ Banner Based
Personalization:
Can be used as offers,
coupons, content
recommendation, product
suggestions or Messaging
Form Based
Personalization:
Can be used as Lead gen
forms, surveys, reviews,
ratings, feedback, Asks ,
offers or Messaging
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Chat Based
Personalization:
Can be used Recommendation,
Suggestions or Customer
Support
Drip based Custom
emails:
In built Campaign
Management & Lead
Management to engage,
nurture & empower
prospects
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Personalization Examples
Location Based
Personalization
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Source Based
Personalizatio
n
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Personalization – Examples for
FOR VISITOR TYPE: CUSTOMER
customers
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Hi Linda,
Want to Retire Early?
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We have an exciting
plan
for you
INTERESTE
D?
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Note : For customer identification, we need to integrate with existing CRM
Suggestions, Recommendations &
Customer Support
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Real time
suggestions
&
recommendat
ions
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Because knowing your regular customers helps in
up-selling and cross-selling
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Customer Retention & Loyalty?
Most inbound marketing activities may drive the customer to the site or
POS once, but what will make him come back is the context of customer
experience. Good customer conversations and experiences lead to
happier customer
Real time marketing elements that impact customer retention
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Convenience
Agility
Empathy
Opportunity
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Ability to make a
customer’s
experience easier.
Ability to reach
out to a
customer/visitor
in a fastest
possible way to
guide through or
resolve problems
Ability to identify
with the user
needs – based on
customer stage,
social dynamics
and past
interactions
Ability to identify
up sell & cross sell
opportunities. And
provide the right
product , brand,
recommendation
or suggestion
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Retention & Loyalty
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Ability to
understand
the customer
across
channels and
across their
lifecycle
Unified
Visitor
behaviour
Listening
&
engaging
with
customers
Approaching the
customer at the
right time.
Anytime before
is intrusive –
anytime after is
of no use
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Ability of the
website or a
channel to adapt
to the users need
and not otherwise
– great customer
experience starts
with user
convenience
Personalizi
ng
Experience
Faster &
real time
engageme
nt
Never miss an
opportunity! Real
time engagement
with audience
enthuses
confidence
&affinity
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Measure and fine tune conversion Goal
Measure fine tune your goals with Reverse Goal Path analysis – based on
Paths
last url. Engage your customers if they are deviating from the goal path.
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Measure your content for effectiveness
The content marketer can perform split tests or multi-variate tests using
simple embed widgets
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Manage your customers socially
The social marketer can broadcast, advocate and run conversion
campaigns to their social audience along with measuring social
effectiveness
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Real Time Business
Intelligence
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Enable Prescriptive Views Dash boards
Work with the marketing team to segment customers and setup
workflows for acquisition and retention campaigns customized on
the user dashboard
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Future- Context Awareness
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Careers
ClickRoles
to edit &
Master
title style
RTM
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title style
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RTM Skill Areas
•
Data Analytics
•
Marketing Applications
•
IT Operations:
•
Software development:
•
Web Mechanics: Thorough and
up-to-date understanding of
web publishing systems, web
development and related
capabilities.
•
•
Content Marketing:
Understanding the content
marketing lifecycle.
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•
Lead nurturing, lead scoring,
content management and
content delivery activities;
•
Social and Mobile Platforms:
Understanding relevant APIs,
mobile apps, advertising and
business capabilities, and
monitoring/management
tools;
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Technology Selection
•
Advertising Networks
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Real-Time Marketing Education
• Marketing- Digital Tech
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• Data Driven Marketing Techniques
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• Data Analytics and Scoring
• Enterprise Information technology- CRM, E-Commerce &
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Mobile
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• Social Media Content and Analytics Skills
• Design and Web Development
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Marketing Technologist
KEY QUALIFICATIONS:
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to edit Master title style
• 5+ years
managing marketing technology including, but not limited to,
CRM, marketing automation, content management and marketing
resource management applications;
•Experience integrating marketing applications with other enterprise
applications, as well as internal and external data sources;
•Outstanding data analysis and presentation skills, including experience
deploying self-service capabilities in campaign management and
reporting/BI tools;
•Ability to manage multiple projects and deadlines;
•Demonstrated ability to combine strategic thinking with
•effective tactical execution;
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Marketing Technologist
•
Team leadership and project management experience, especially
cross-disciplinary and cross-organizational teams;
•
Familiarity with the latest marketing technology trends, as well as
established marketing/technology best practices;
•
A well-rounded background that includes marketing planning and
strategy; business process design and review; marketing
workflows; and behavioral marketing principles;
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•
Comfortable working with multiple enterprise stakeholders,
including senior business, finance, marketing, IT and operations
executives.
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Real Time Marketing
Managers
A marketing manager
Educational
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title
style
Marketing
manager
needs a
understands how to
design and execute strategic
degree in marketing. Experience
with traditional
real-time
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titleandstyle
real-time marketing plans as well
as traditional marketing
marketing as well as an in-depth
understanding of automatic data
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title
style
collection
and reporting
are
campaigns.
In addition, a marketing manager
necessary in order to create a
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title
style
cutting-edge
online
marketing
has the ability to perform and
understand both quantitative and
program.
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qualitative research and data in
Interactive Designer
A degree in computer science or web design is necessary in
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to edit Master title style
order to have the skills to design the elements of real-time
marketing campaign, such as banner ads, texts, emails,
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to edit Master title style
newsletters, and online ads.
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to edit
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title
styledegree
While experience
is useful
in this position,
a bachelor’s
along with a solid understanding of the technology and an
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to edit
Master
title style
ability to create
an appealing,
easy-to-navigate
website and
App is important.
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Social Media Manager
Education/Experience- Since this is a relatively new
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field for many companies, the ideal candidate will
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have extensive experience on the various social
media websites in a business context and know
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how to use the sites effectively for marketing
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purposes. Many companies require a degree in
marketing for this position.
Click to edit Master title style
Real
Time
Marketing
Click
to edit
Master
title style
Tools & Technologies
24th Jan 2016 Kolkata
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Session-1
• Real Time Marketing Concepts, tools, &
Click to edit Master title style
technologies –
Click
to edit
Master
title
style
How
Real Time
Marketing
is carried
out?
What are the tools and technologies used?
Click to edit Master title style
What the future holds in the areas of the tools
Click
to edit
and
technologies?
Master title style
Click to edit Master title style
•
Role Profiling
Part 2
What are the exact roles people will play in Real Time
Click to edit Master title style
Marketing?
•
Task Profiling and Trends Mapping – What are the
Click to edit Master title style
typical tasks that will come to People involved in Real Time
Marketing and what are the challenges they will face? How
Click to edit Master title style
the nature of tasks and the challenges are going to change
Click to edit Master title style
over the next 10 years?
•
Competency Profiling – What are the essential
Click to edit Master title style
competencies to work in Real Time Marketing roles? how
Session 2 ctd
• Test yourself –
Click to edit Master title style
Do you have what it takes to get into Real Time
Click to edit Master title style
Marketing?
Which educational qualifications will help you to
Click to edit Master title style
acquire the right skills and knowledge?
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Real Time Marketing Concepts,
Click
to edit
Master title style
tools,
& technologies
Session
1 title style
Click to edit
Master
Click to edit Master title style
Click to edit Master title style
Real Time Marketing?
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Real Time Online Marketing
• 40 percent of all consumer spending online is based
on impulse buys.
Click to edit Master title style
Click to edit Master title style
• 75 percent of survey participants agreed that a special
sale price would encourage an impulse buy.
Click to edit Master title style
• Website visitors may see a pop-up ad that corresponds
to the product he or she is looking at online -- a realtime offer based on the users' preferences and web
history.
Click to edit Master title style
Click to edit Master title style
Why Real Time Marketing
Click to edit Master title style
• Traditional Mass marketing -3 to 5 percent Success Rate
Click to edit Master title style
• Event triggered marketing - 10 to 20 percent.
• Right Real time marketing to the -Segment of one
Click to edit Master title style
– using customer context, data and analytics -comes in at a 40 percent success rate or More
Click to edit Master title style
Click to edit Master title style
RTM- Engagements
• Real-Time Marketing Styles and Strategies
Click to edit Master title style
• Social Media - Post comments, news, deals, coupons, specials and information about exclusive
deals on social media websites
Click to edit Master title style
• Search Engine Ads - Advertisements that appear on major search engines such as Google,
Yahoo! or Bing in response to specific keywords or topics.
• Banner Ads - Banner ads appear online in response to specific search engine keywords, which is
called real-time bidding.
Click to edit Master title style
• Email Campaigns - Emails sent to clients or members on a regular basis about news,
information or promotions.
Click to edit Master title style
• Text Messages & Notifications - Send real-time text messages for customers who “opt in” for
these special text messages.
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
RTM- Technology
Click to Challenges
edit Master title style
Getting
RTM Technology
to Work
Click
to edit
Master title
style
# Managing Data in Real time
# Responding
Real style
time
Click
to editOne-to-One
Master in
title
Click to edit Master title style
Marketing Technology
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
The Multi-Category Marketing
Clouds/Platforms/Suites
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Challenge-Knowing and Engaging the
Anonymous visitors resulting
of inbound marketing campaigns implies
Anonymous
high acquisition costs resulting in low ROI’s
Paid
Search
Campaig
ns
Referrals
/ Ad
networks
Social
Campaig
ns
Click to edit Master title style
Organic
Search
Display
Networks
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Conversion Funnel rates
( approx)
Customers - <5%
Click to edit Master title style
Most popular web analytics provide visitors data as count and not at individual level –
Therefore one does not have any information about the Identity, Behaviour or Intent of
the Anonymous visitors
Other
Paid
Mediums
Customers are in Omni Channel
Today’s Customer interacts, compares and transacts with brands
through multiple channels – and their behaviour across channels is
different.
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
But each channel stores data
The behavioural data of every individual customer resides in multiple
separately
systems thereby creating data silos
Click to edit Master title style
Web Analytics
Campaign Management
Social Media
Click to edit Master title style
Customer
Click to edit Master title style
Click to edit Master title style
Transactions
Engagement & Loyalty
Customer Relationship
Management
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
No 1 Challenge-Bringing customer and data together
Integrate all customer data sources to provide unified profiling across
channels and processes. Unlike traditional systems, where systems are
one way and do not do not talk to each other
Click to edit Master title style
Click to edit Master title style
Website Data
*
Transaction Data
Social Data
CUSTOMER
CRM Data*
Click to edit Master title style
Mail Data
Click
to edit Master Loyalty
titleData
style
Point of Sales*
Click to edit Master
title style
*
Data from these sources are connected using
Customer DNA Profile
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
ARCHITECHTURE OVERVIEW
Click to edit Master title style
SALES AND
MARKETING
MARKETING
TEAMS
TEAMS
ON
ON Lead
Lead
CUSTOMER
CUSTOMER
GENERATION
GENERATION
CUSTOMER
CUSTOMER SUPPORT
SUPPORT
TEAMS
TEAMS WORKING
WORKING ON
ON
CUSTOMER
CUSTOMER
ENGAGEMENT
ENGAGEMENT AND
AND
RETENTION
RETENTION
Click to edit Master title style
Click to edit Master title style
AUTOMATION
Click to edit Master title style
ANALYSTS,
ANALYSTS, DECISION
DECISION
SYSTEMS, CUSTOMER
VALUE,
VALUE, MARKETING
MARKETING
ROI
ROI
DASHBOARDS
DASHBOARDS AND
AND
PERFORMANCE
MONITORS
MONITORS FOR
FOR
LEADERS
LEADERS
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Click to edit Master title style
Generating a 360 degree view of the Customers
Journey
With all data sources connected, Plumb5 can tag customer data across
various sources & touch points using unique identifiers and it can get a
Unified 360-view of each individual customer- All in Real time.
Sample View report
depicting the 360-view of a
single customer while he is
in session
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Name
Email id
IP Address
Machine id
Location
Network
Browser/OS
Geo location
Past Sessions
Page Views & Click stream
Past Transactions
Recency
Frequency
Social & Demographic
Profile
Sentiments
Click stream
CRM Connects
Transaction History
Visitor flow across site
Customer Intent Scores
Margin
Acquisition Cost
Retention Cost
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Real Time Marketing Automation
The ability to personalize content based on segments to enable
visitor identification, lead conversion, Drive Loyalty & Ensure
Retention
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titlecustom
style
automation
workflow to deliver
messages, engagements based on user behavioural
parameters
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100
Behavioural triggers can be chosen form a combination of
over 100 tracking parameters
!
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Possibilities
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Rules Based Targeting
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Identifying the behaviour of the invisible
Plumb5 provides n=1 analytics
and tracks all behavioural data of all
customer
users including the anonymous ones, which can be used to assess
purchase intent.
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• Name tagging possible with CID integration – done from the transaction platform
• Tagging of anonymous visitors by behavioural parameters
• Unique Tag generated for each visitor using proprietary methods
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Identifying the intent of invisible
Plumb5 quantifies user’s behaviour on key parameters to identify
customers
engagement & purchase intent of anonymous users
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Ability to customize visitor scoring
based on the behavioural parameters
and user behaviour
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Leveraging on invisible customers
Plumb5 provides n=1 behavioural data of all visitors and also tracks
intent based on the behaviour.
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Suitable engagements
in real time
can
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to edit& personalization's
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style
be enabled to increase conversions and customer
experience
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Because there’s always the danger of losing your customer
to your competition
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Intervention &
Most analytics tools – however fast or accurate are still one way
Action
systems and
can only provide data points or insights. Analytics
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without the capability to engage or act on visitor needs in Real Time
leads to opportunity loss
So what is real time engagement and personalization?
Click to editAbility
Master
titleAbility
style
to serve
to entice
Ability to reach
out and talk to
visitors, when
they are online
Information in real
time
and convert
window shopper
Ability to provide
recommendation
or suggestion
Ability to provide a
great customer
experience
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Ability to answer a
question or query
instantly
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Engagement & Personalization Channels
Plumb5 provides the ability to Personalize content , messaging, offers and
enticements through a combination of Banners, Forms, Chat & email
channels
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Widget/ Banner Based
Personalization:
Can be used as offers,
coupons, content
recommendation, product
suggestions or Messaging
Form Based
Personalization:
Can be used as Lead gen
forms, surveys, reviews,
ratings, feedback, Asks ,
offers or Messaging
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Chat Based
Personalization:
Can be used Recommendation,
Suggestions or Customer
Support
Drip based Custom
emails:
In built Campaign
Management & Lead
Management to engage,
nurture & empower
prospects
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Personalization Examples
Location Based
Personalization
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Source Based
Personalizatio
n
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Personalization – Examples for
FOR VISITOR TYPE: CUSTOMER
customers
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Hi Linda,
Want to Retire Early?
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We have an exciting
plan
for you
INTERESTE
D?
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Note : For customer identification, we need to integrate with existing CRM
Suggestions, Recommendations &
Customer Support
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Real time
suggestions
&
recommendat
ions
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Because knowing your regular customers helps in
up-selling and cross-selling
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Customer Retention & Loyalty?
Most inbound marketing activities may drive the customer to the site or
POS once, but what will make him come back is the context of customer
experience. Good customer conversations and experiences lead to
happier customer
Real time marketing elements that impact customer retention
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Convenience
Agility
Empathy
Opportunity
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Ability to make a
customer’s
experience easier.
Ability to reach
out to a
customer/visitor
in a fastest
possible way to
guide through or
resolve problems
Ability to identify
with the user
needs – based on
customer stage,
social dynamics
and past
interactions
Ability to identify
up sell & cross sell
opportunities. And
provide the right
product , brand,
recommendation
or suggestion
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Retention & Loyalty
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Ability to
understand
the customer
across
channels and
across their
lifecycle
Unified
Visitor
behaviour
Listening
&
engaging
with
customers
Approaching the
customer at the
right time.
Anytime before
is intrusive –
anytime after is
of no use
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Ability of the
website or a
channel to adapt
to the users need
and not otherwise
– great customer
experience starts
with user
convenience
Personalizi
ng
Experience
Faster &
real time
engageme
nt
Never miss an
opportunity! Real
time engagement
with audience
enthuses
confidence
&affinity
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Click to edit Master title style
Measure and fine tune conversion Goal
Measure fine tune your goals with Reverse Goal Path analysis – based on
Paths
last url. Engage your customers if they are deviating from the goal path.
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Measure your content for effectiveness
The content marketer can perform split tests or multi-variate tests using
simple embed widgets
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Manage your customers socially
The social marketer can broadcast, advocate and run conversion
campaigns to their social audience along with measuring social
effectiveness
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Real Time Business
Intelligence
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Enable Prescriptive Views Dash boards
Work with the marketing team to segment customers and setup
workflows for acquisition and retention campaigns customized on
the user dashboard
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Future- Context Awareness
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Careers
ClickRoles
to edit &
Master
title style
RTM
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title style
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RTM Skill Areas
•
Data Analytics
•
Marketing Applications
•
IT Operations:
•
Software development:
•
Web Mechanics: Thorough and
up-to-date understanding of
web publishing systems, web
development and related
capabilities.
•
•
Content Marketing:
Understanding the content
marketing lifecycle.
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•
Lead nurturing, lead scoring,
content management and
content delivery activities;
•
Social and Mobile Platforms:
Understanding relevant APIs,
mobile apps, advertising and
business capabilities, and
monitoring/management
tools;
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Technology Selection
•
Advertising Networks
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Real-Time Marketing Education
• Marketing- Digital Tech
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• Data Driven Marketing Techniques
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• Data Analytics and Scoring
• Enterprise Information technology- CRM, E-Commerce &
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Mobile
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• Social Media Content and Analytics Skills
• Design and Web Development
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Marketing Technologist
KEY QUALIFICATIONS:
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• 5+ years
managing marketing technology including, but not limited to,
CRM, marketing automation, content management and marketing
resource management applications;
•Experience integrating marketing applications with other enterprise
applications, as well as internal and external data sources;
•Outstanding data analysis and presentation skills, including experience
deploying self-service capabilities in campaign management and
reporting/BI tools;
•Ability to manage multiple projects and deadlines;
•Demonstrated ability to combine strategic thinking with
•effective tactical execution;
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Marketing Technologist
•
Team leadership and project management experience, especially
cross-disciplinary and cross-organizational teams;
•
Familiarity with the latest marketing technology trends, as well as
established marketing/technology best practices;
•
A well-rounded background that includes marketing planning and
strategy; business process design and review; marketing
workflows; and behavioral marketing principles;
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•
Comfortable working with multiple enterprise stakeholders,
including senior business, finance, marketing, IT and operations
executives.
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Real Time Marketing
Managers
A marketing manager
Educational
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title
style
Marketing
manager
needs a
understands how to
design and execute strategic
degree in marketing. Experience
with traditional
real-time
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titleandstyle
real-time marketing plans as well
as traditional marketing
marketing as well as an in-depth
understanding of automatic data
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title
style
collection
and reporting
are
campaigns.
In addition, a marketing manager
necessary in order to create a
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title
style
cutting-edge
online
marketing
has the ability to perform and
understand both quantitative and
program.
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qualitative research and data in
Interactive Designer
A degree in computer science or web design is necessary in
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to edit Master title style
order to have the skills to design the elements of real-time
marketing campaign, such as banner ads, texts, emails,
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to edit Master title style
newsletters, and online ads.
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to edit
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title
styledegree
While experience
is useful
in this position,
a bachelor’s
along with a solid understanding of the technology and an
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to edit
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title style
ability to create
an appealing,
easy-to-navigate
website and
App is important.
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Social Media Manager
Education/Experience- Since this is a relatively new
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field for many companies, the ideal candidate will
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have extensive experience on the various social
media websites in a business context and know
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how to use the sites effectively for marketing
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purposes. Many companies require a degree in
marketing for this position.
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