Redwood City Downtown

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www.redwoodcitydowntown.com
Redwood City
2011
DOWNTOWN
B U S I N E S S
DI RECTORY
www.redwoodcitydowntown.com
WELCOME TO
DOWNTOWN Redwood City!
On behalf of my
colleagues on
the City Council,
our Downtown
merchants, city
sta, and the entire
community of
Redwood City, I wish
you a pleasant visit
and encourage you
to explore, discover,
and enjoy our historic
Downtown area.
This directory is your guide to Downtown shopping, movies, live theater,
music, dining, tness, and more. It’s also your schedule for a multitude of
wonderful city-sponsored activities — from concerts, outdoor movies, and
dancing, to festivals, art shows, celebrations, and other fun events, all held in
and around beautiful Courthouse Square on Broadway. All of these activities
are free and very family-friendly.
Use this directory to join the celebration of our Downtown renaissance
and share the excitement! Our easy access to transit makes Redwood City’s
Downtown an even more attractive and easy-to-get-to destination.
Today’s Downtown Redwood City is a remarkable place, and I’m proud
to tell you that we’re also very busy planning and building for the future.
With an eye on long-term sustainability, we’re carefully cultivating balanced
development that will help bring not only commercial, oce, and retail, but
also an assortment of Downtown housing, suitable for a variety of income
levels. This will in turn bring more people Downtown and help ensure an
active clientele for shops, restaurants, and services.
Redwood City’s Downtown is beautiful, unique, and a great place to live,
work, and play. It’s a place that celebrates history while building an exciting
future, bringing people together with housing, jobs, services, transit, and
entertainment, while helping to build community.
Again, welcome to Downtown Redwood City. I’m sure you’ll enjoy your
visit, and I hope you return frequently to experience the fun and excitement
that our Downtown oers.
Sincerely,
Mayor Je Ira
TABLE OF CONTENTS
Redwood City Is the Arts & Entertainment
Destination on the Peninsula!
Redwood City Downtown Business Group
Your Journey Into Downtown Redwood City
Begins at Broadway…
El Camino Real 700, 800, & 900 Blocks
Broadway 2600 Block
Broadway 2500 Block, California Street, Perry Street,
Brewster Avenue
Arguello Street 300 Block, Broadway 2400 Block
Winslow Street 700 & 800 Blocks
Broadway 2300 Block, Hamilton Street
Broadway 2100 & 2200 Blocks
Courthouse Square: Our Community Living Room
Broadway 2100 Block, Middlefield Road
Broadway 2000 Block
How to Get Here
Main Street
Broadway 1600, 1700, 1800, & 1900 Blocks
Public Facilities
Middlefield Road, Jeerson Avenue
Warren Street, Marshall Street, Sequoia Station
Path of History Walking Tour
Parking in Downtown Redwood City
4
18
20
22
23
24
27
25
28
32
34
35
36
6
7
9
12
15
13
17
www.redwoodcitydowntown.com
The Downtown Business Group was established to bring about the emergence
of an involved, active, & relevant community in downtown Redwood City & to
support the ocially adopted Downtown Precise Plan.
Downtown Redwood city creates excitement,
provides fun, memorable experiences, and
builds community for everyone — neighbors,
Downtown businesses, and visitors alike.
Funding for these great Downtown community events comes from the
Redwood City Redevelopment Agency to promote economic development,
generating over $1.6 million in economic activity Downtown during 2010 alone.
However, because those funds may be taken away by the state, the Downtown
programs are in jeopardy, so the city is exploring other ways to nance them.
One way is to secure corporate sponsorships and partnerships for the
Downtown events. And the Fox Theatre is helping by working with the city
to sell a limited number of reservations for comfy backyard chaise loungers
for Music on the Square performances (only a small portion of the Square is
reserved; there are still plenty of free, prime viewing areas). It’s the “Friends
of Friday Nights” fundraising program, an opportunity for community
members to reserve a great seat for concerts while helping the city continue
to provide these great Downtown programs. All the information on this
creative fundraising program is online at foxrwc.com/fridaynights.
The city would like to thank the Fox Theatre and other major sponsors —
Barracuda Networks, San Mateo Credit Union, Peninsula Inniti, Bud Light,
and Rockstar Energy Drinks — for helping to secure funding for the 2011
Downtown events season.
Be sure to follow Redwood City online so you’re up to date on everything
that’s going on Downtown and throughout the community!
Website:
redwoodcity.org
Facebook:
Parks & Programs: Search for Redwood City Parks, Recreation & Community Services
City Events: Search for Redwood City Events
Parks, Programs, & Events Blog:
redwoodcityparksblog.wordpress.com
Twitter:
Redwood City E-News: @redwoodcity
Redwood City Events: @rwcevents
Redwood City Parks: @rwcparksandrec
Redwood City Library: @rwclibrary
Redwood City Police Department: @redwoodcitypd
Redwood City Fire Department: @redwoodcityre
Redwood City Is the Arts & Entertainment
Destination on the Peninsula!
The most comfortable
and picturesque public
gathering place – beautiful
Courthouse Square
The greatest free city
events and activities every
season – nearly 140 fun,
free city events from May
through October
The highest quality
entertainment venues –
the historic Fox Theatre,
Carrington Hall, and Club
Fox, to name a few
The finest selection of
wonderful restaurants
to meet every taste and
budget
Redwood City Downtown Business Group
Vision & Goals
Vision: Goals:
Downtown Redwood City is a vibrant, vital, and attractive place for people
to live, work, and shop. It is also a place to enjoy civic and cultural life within
a setting that respects and capitalizes on the unique and historic character
of Redwood City.
Create a friendly environment for a diversity of people and uses
Respect the historic character, architecture, and cultural heritage
Activate our central downtown public gathering spaces and create an ac-
cessible, safe, attractive, and convenient downtown
Create an economically viable downtown
t
t
t
t
4
he 2011 Redwood City Downtown Business Directory is the first in a series
of annual editions. It is published by The Spectrum Magazine of Redwood
City with support from the City of Redwood City and Downtown businesses.
Please join us in celebrating Downtown Redwood City!
T
Publishers:
The Spectrum Magazine and the City of Redwood City
Contributing writers:
Steve Penna and the Redwood City
Redevelopment Agency
Editors:
Anne Callery and Malcolm Smith
Photographers:
James Kaspar, Diego Pettersson, and Jerry Pierce
Graphic art designer:
James Massey
Ad designers:
James Massey and Fred J. Hoknecht
Advertising consultants:
Steve Penna and Regina Van Brunt
If you own a Downtown Redwood City business that is not included in this year’s directory, please contact Steve
Penna at 650-368-2434 or [email protected] to make arrangements to be included in next year’s directory.
www.spectrummagazine.net
www.redwoodcitydowntown.com
www.redwoodcity.org
www.redwoodcity.org
roadway is the heart of the Downtown
Redwood City core and the street most
identified with Downtown Redwood
City. Broadway is home to Downtown’s
great entertainment destinations, such as
Courthouse Square, the Fox Theatre, the movie
theater and Shops On Broadway, and the San
Mateo County History Museum, and oers an
expanding array of shops, eateries, services, and
amenities opening out onto its sidewalks.
YOUR JOURNEY INTO
Downtown Redwood City Begins at
BROADWAY…
B
Redwood City’s Downtown is poised to
live up to its great potential — to be the
premier livable downtown of the San
Francisco Peninsula, midway between San
Jose and San Francisco.
Downtown Redwood City has some-
times been the Peninsula’s overlooked
gem. Over the last decade the city has
brought major public and private invest-
ment into Downtown, including new
public buildings, housing, entertainment
venues, transit facilities, and street im-
provements.
These eorts are fostering an ongo-
ing transformation of Downtown into an
exciting regional city center. Its residents,
customers, workers, and visitors have the
ideal combination of varied shops and
services, rich cultural and civic opportu-
nities, the presence of city and county
government, downtown workplaces,
convenient transit connections to the
region, and a spectrum of in-town living
and working opportunities. All of these
amenities are within a welcoming, distinc-
tive, and human-scaled walkable district
— with the choices and sophistication of
a larger center and the history, charm, and
livability of a medium-sized city.
Within a three-block radius of Down-
town’s historic Courthouse, you can: bor-
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buy an ice cream cone.
6
www.spectrummagazine.net
e begin our journey into Downtown Redwood City at the Broadway Clock Tower at the corner of Broadway and El Camino Real.
About 30,000 cars per day pass along the edge of Downtown on El Camino Real. This represents a huge pool of potential custom-
ers for Downtown businesses. Broadway intersects El Camino, providing attractive visibility into the Downtown. This,
coupled with the design of Arguello Plaza, creates a welcoming greeting for residents and visitors alike.
The clock tower was installed in the late 1990s to announce Downtown’s presence to passersby and to entice them into
the area. Before entering Broadway, you will want to take notice of several businesses along the El Camino corridor that oer a wide
range of activities and services.
EL CAMINO REAL, 700 BLOCK
EL CAMINO REAL,
800 BLOCK
EL CAMINO REAL,
900 BLOCK
W
Redwood City is committed to the revitalization of El Camino as a grand,
multimodal, and attractive boulevard.
The Grand Boulevard Initiative (GBI) is a collaboration of 19 cities, San Ma-
teo and Santa Clara counties, and local and regional agencies united to im-
prove the performance, safety, and aesthetics of El Camino Real. Redwood
City is deeply involved in the eort and has taken a leadership position by
completing work on one of the rst improvement projects in the county.
The project, completed in 2010, included the narrowing of a segment of
the roadway and widening of the sidewalks, the planting of three rows of
Chinese Elm trees, new street lighting, bicycle parking, and benches, among
other improvements. This block serves as a model for the entire Downtown
Redwood City segment of El Camino, which the city hopes to improve simi-
larly in the coming years.
Redwood City has been recognized for its leadership in the Grand Boule-
vard eort. In 2008 Redwood City won a Visionary Award from the GBI for
the best planning eort along the corridor, and in the same year, the aord-
able housing project known as Villa Montgomery on El Camino Real at Vera
Street was given a Vanguard Award.
Beijing Kitchen
Estampas Peruanas
Peninsula Liquors
99 Cents Store
Sodini’s Cocktail Lounge
Ultimate Elegance
(lingerie & accessories)
Secrets Adult Boutique (adult video center)
House of Humor
Carmen’s Beauty Salon
La Casita Chilanga (Mexican food)
First National Bank
Gelb Music
First Republic Bank
Sign-A-Rama
MT Tattoos
H & R Block
Bangkok Bay Thai Cuisine
Auto Zone
Yumi Yogurt
Tacos El Grullense
711
851 901
739
713
831 947
747
717
827 999
757
723
825
761
727 700
733 722
776
7
THE BAY’S OLD SCHOOL
www.redwoodcitydowntown.com
2601
2601
his segment of Broadway runs from El Camino Real on the west to the Caltrain railroad tracks on the east, and is an im-
portant gateway into Downtown. To enhance the Downtown experience along this street, several improvements were
made to the roadway. The roadway was converted from four lanes to two lanes, and the parallel street parking was re-
placed with diagonal street parking. These changes created a smaller roadway with slowed trac, improved conditions
for bicycle travel, and made a more pleasant atmosphere for walking and outdoor dining. Painted bulb-outs and highly
visible markings were also added to the crosswalks to improve pedestrian access and safety. Also, painted bulb-outs were added
along the outdoor cafés, creating a buer between restaurant patrons and passing trac.
As you enter Broadway, join the hustle and bustle of customers enjoying the wide variety of services and businesses, ranging from
outdoor patio restaurants to specialty retail shops, art galleries, day spas, a yoga studio, and coee shops.
Convenient parking is located behind each block, ranging from free to pay, with street parking available all along Broadway.
BROADWAY, 2600 BLOCK
RIGHT SIDE OF STREET
Paradise Kabab House (Persian cuisine)
Shiny Nails
Naranjo’s Taqueria
Erawan Thai Restaurant
Mariel’s Bridal Shop
Goetz Bros. Sporting Goods
Redwood City Art Center
SWA Gallery
Gourmet Haus Staudt Gifts & Cafe
(German specialty store)
Active Aggie (active wear)
Peacebank Yoga Studios
LEFT SIDE OF STREET
Savada-Adamich Opticians
Skyzone Smoke Shop
Dr. Aristides Carcamo, Optometry
Formosa Bento House (Japanese-Taiwanese cuisine)
Pickled Clothing
RWC Underground Pub
Crouching Tiger Chinese Cuisine
Peninsula Uniforms & Equipment
City Pub
Mexquite Mexican Cuisine
Pho Dong Noodle Soup & Vietnamese Cuisine
Natalie Salon
Peet’s Coee & Tea
T
2666 2653
2652 2635
2620 2625
2664 2649
2650 2629
2616
2662 2647
2644 2625
2610
2660 2639
2626 2625
2606
2600
9
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www.redwoodcity.org
s you continue on Broadway, the businesses just before
the railroad crossing and along the side streets include
oces, a place to plan your next event, a trendy coee
bar, and other retail shops.
BROADWAY, 2500 BLOCK
CALIFORNIA STREET
PERRY STREET
BREWSTER AVENUE
RIGHT SIDE OF STREET
A-1 Party Rental
RIGHT SIDE OF STREET
Social Concepts Tech-Web Company
LEFT SIDE OF STREET
Elgin’s Custom Grinding
Elgin’s Auto Supply & Machine Shop
Sportivo Coee Bar
Pauline’s Books & Media
(Catholic store)
A
2529
10
53
965
55
935
12
www.spectrummagazine.net
ARGUELLO STREET, 300 BLOCK
BROADWAY, 2400 BLOCK
RIGHT SIDE OF STREET
Beauty Lounge
Pamplemousse Patisserie et Café
LEFT SIDE OF STREET
All Season Sushi
Golden Time Jewelers
The Sandwich Spot
United American Bank
Brick Monkey
ust beyond the railroad crossing, Broadway continues
after a slight right-hand turn. Businesses attracting a variety
of tastes include hair salons, various ethnic restaurants,
high-quality jewelry, and a specialty bakery that provides
visitors with fresh, delectable desserts.
Styles Hair Design
La Fiesta Restaurant & Sweet Shop
LuAnn’s Beauty Salon
Fish & Richardson
INGRES
SOAR
(sports orthopedic & rehabilitation medicine)
J
2417
2432
2420
2401
2426
2400
2400
318
314
500
310
500
500
13
OPENING
LATE SUMMER 2011
kp.org/sanmateo
New San Mateo
Medical Offices
www.redwoodcitydowntown.com
hen visiting Downtown Redwood City, you will notice
that the many side streets o Broadway oer valuable
services and commerce. The Winslow Street area is a
case in point.
WINSLOW STREET, 700 & 800 BLOCKS
TO THE WEST / RIGHT SIDE OF STREET
ABC Mailboxes & Western Union
House of Zion
New Face Beauty Salon
Point Forward Technology Company
Turn Inc.
Guidewire Group
TO THE EAST / LEFT SIDE OF STREET
Aladdin Bail Bonds
Subway
Imaginations Salon
Dixon’s Barber Shop
Esther Green Bail Bonds
Murf’s Broadway Cocktail Lounge
TO THE WEST / LEFT SIDE OF STREET
Pizza & Pipes
W
824
710
821
818
704
822
708
808
704
820
706
806
700
15
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s your journey down Broadway continues, Courthouse Square welcomes you to the center of our Downtown. In this area, you
will nd several ne dining and casual restaurants and retail shops.
BROADWAY, 2300 BLOCK
RIGHT SIDE OF STREET
New Kapadokia Restaurant
(kebabs & Turkish specialties)
Saggio Italian Restaurant
Clean Tech Space
Nimbus Design
Mahrz Salon
Bluen Sushi & Teriyaki Grill
Mayers Jewelers
Ricsana’s Gallery
SEQUOIA BUILDING
Decoupage Hair
Anagnostou Properties
Blackman Legal Group
Point Forward
ReMax Pioneer, Tom Tornquist
Arrayent
CRESTA Partners
Irwin Fisher Inc.
Education.com
Neutrotone
Farmers Insurance
Propel Fuels
LEFT SIDE OF STREET
Chase Bank
HAMILTON STREET
TO THE WEST / RIGHT SIDE OF STREET
Saba Vietnamese Café
Numenta
Qik Inc.
TO THE EAST / LEFT SIDE OF STREET
San Mateo County Law Library
A
2399
2317
2317
2363
2317
2361
2317
2397
2317
2323
2300
2317
2317
2327
2317
2317
2395
2317
2323
2317
2317
823
811
710
811
17
www.spectrummagazine.net
BROADWAY, 2100 & 2200 BLOCKS
RIGHT SIDE OF STREET
Le Boulanger
Lacewell Realty
Fox Theatre Properties
Dream Careers
Young Dreamer Network
Makara
Fox Theatre Box Oce
Historic Fox Theatre
Club Fox
LEFT SIDE OF STREET
COURTHOUSE SQUARE
Stu on the Square
Froyola (frozen yogurt)
Hidden Dragon Station
San Mateo County History Museum
s part of the improvements associated with Court-
house Square and the cinema block, in 2006 the city
installed streetscape improvements along Broad-
way from Hamilton Street to Jeerson Avenue. On the
Broadway side of the cinema block, new sidewalks,
street trees, and streetlights were installed, along with a palm tree–
lined drop-o on the Broadway side of the cinema.
The city also installed streetscape improvements on Broadway
between Courthouse Square and the Fox Theatre. The improvements
created an integral public space that complements the plaza at
Courthouse Square. The sidewalk in front of the Fox Theatre was
widened to provide sucient space for pedestrian circulation,
queuing, and gathering for the theater. A row of mature Canary
Island date palms, a reference to similar palm trees that original-
ly were planted in front of the historic Courthouse, line the block
in front of the Fox Theatre. This line of palms, combined with the
palm tree display accenting the cinema block, Theatre Way, and
Courthouse Square, provides a dramatic focus for the center of
the Downtown core. An extra-wide mid-block crosswalk was added
to accommodate the natural pedestrian ow between the main
entrance of the Fox Theatre and Courthouse Square. These
streetscape improvements were part of a group of Downtown
projects that received a Charter Award for Outstanding Urban
Design by the Congress for the New Urbanism in 2007.
A
2225
2221
2219
2206
2223
2221
2209
2202
2221
2221
2210
2209
2200
18
COURTHOUSE SQUARE:
OUR COMMUNITY LIVING ROOM
owntown is the center of the city, the Downtown core is the center of Downtown, and Courthouse Square is the physi-
cal and symbolic center of the Downtown core. Courthouse Square is the public place dened and enclosed by the
façades of the historic County Courthouse building and the Fox Theatre (both listed on the National Register of Historic
Places), and by the buildings lining Hamilton Street and Middleeld Road, anking the historic Courthouse. D
www.redwoodcitydowntown.com
A formal public plaza occupies the center and is presided over by the
restored Courthouse building, now occupied by the San Mateo County His-
tory Museum. This plaza was the rst formal public space in the city. As part
of the revitalization eort, the community restored its most distinguished
public place by demolishing the Courthouse Annex that for a time occupied
the space between the Courthouse and Broadway, and by restoring the
grandeur of the historic Courthouse building. (In the future, the remaining
annex on the north side of the Courthouse block may be demolished and
the remaining space around the Courthouse building restored as public
open space.) Courthouse Square, featuring the restored and much more
visible Courthouse building and dome, along with the new public plaza, is the
iconic image most identied with Redwood City, as well as the community’s
primary outdoor “living room.”
The plaza at Courthouse Square features a large, decoratively paved area
at the foot of the Courthouse portico. Two semi-enclosed pavilions ank
the central plaza space, framing views of the Courthouse and Fox Theatre
while providing shade and incorporating vendor kiosks, which provide food
service and other activity-generating oerings. The pavilions and kiosks are
surrounded by comfortable tables and chairs and are outtted with night
lighting to allow activity on warm evenings. A series of ornamental fountain
bowls featuring water cascading into two basins at the main plaza level de-
ne the edge of the central space, along with stair-like “seating edges,” and
add the pleasing sound of falling water to the plaza experience. Courthouse
Square is the centerpiece of a group of Downtown projects that received a
Charter Award for Outstanding Urban Design by the Congress for the New
Urbanism in 2007.
Downtown events programming has been a major force in helping to revital-
ize Downtown and bring together the community. The summer programming is
especially popular, with events such as music, movies, dancing, art festivals,
live theater, farmers markets, parades, and more. In addition to the busy summer
programming, Downtown also hosts a number of events during the fall,
winter, and spring, such as the Zoppé Family Circus, the Latino Film Festival,
Hometown Holidays, Fiestas Patrias, and a number of other cultural events.
Since its inception in 2007, Downtown programming has grown from 45
events and 29,000 attendees to 135 events and more than 100,000 attendees.
With more than 75 percent of the attendees spending money at each event,
Downtown programming is a great asset to businesses within Downtown.
The programming has brought positive media coverage to Redwood City
through television, Internet, and newspapers and has begun to attract
private sponsors.
The Downtown events programming has won several awards, including the
2007 Diamond Award from the Peninsula Arts Council for art programming;
four awards in 2008 from the California Park and Recreation Society for eco-
nomic impact, community solution, marketing plan, and an overall award,
which is their most prestigious of the year; and the 2009 Economic Impact award
from the California Park and Recreation Society.
Events Programming
21
www.redwoodcity.org
855
861
865
875
BROADWAY, 2100 BLOCK
LEFT SIDE OF STREET
Sakura Teppanyaki and Sushi Restaurant
RIGHT SIDE OF STREET
Old Spaghetti Factory (coming Fall 2011)
Completed in 2006, the cinema block has been a driving force behind
Downtown Redwood City’s revitalization. This project consists of a single
building that occupies the entire block and provides 85,000 square feet of
retail. The building is anchored by Cost Plus World Market, several restau-
rants, and, most notably, a 20-screen, 4,200-seat, state-of-the-art Century
Theatres cinema. A two-level parking garage is conveniently located underground.
The building itself is designed to be welcoming and accessible to pedestrians,
as well as architecturally complementary to nearby historic resources. An inter-
nal corridor is used for product delivery and waste storage, freeing the outside
of the building to have active shop fronts on all four sides. The cinema block
was named the Best Commercial/Mixed-Use project on the San Francisco
Peninsula in 2006 by the San Francisco Business Times.
Through a public/private partnership, in 2006 the city installed
streetscape improvements on Jeerson Avenue, Middleeld Road, and
Broadway around the cinema block. A portion of Middleeld Road between
the Fox Theatre and the cinema block was converted into Theatre Way, a
signature pedestrian street featuring a single lane of one-way trac, palm
trees, and attractive pavers. A wide sidewalk with custom-designed lighting
columns and step curbs was installed on the cinema block side. The extra-
wide sidewalk space features a dining terrace serving the restaurants and cafés
in the ground oor of the cinema block. Theatre Way provides daytime and
nighttime outdoor dining opportunities and serves people coming to the
theaters and other Downtown attractions.
Theatre Way was part of a group of Downtown projects that received a
Charter Award for Outstanding Urban Design by the Congress for the New
Urbanism in 2007.
The improvements put in place on Middleeld Road between Broadway and
Veterans Boulevard in 2007 focused on remaking Middleeld as an inviting
gateway into the “theater district.” The intersection of Veterans Boulevard
and Middleeld has been improved with pedestrian-scale lighting, banners,
and signage directing visitors to the theaters as well as to the free parking
at the County Garage during entertainment peak hours. The walk from the
garage to the theaters has been enhanced with pedestrian-scale signage,
improved access ramps, and “You Are Here” maps, as well as dynamic and
festive lighting features.
The Cinema Block
Theatre Way II
MIDDLEFIELD ROAD
THEATRE WAY
TO THE WEST / RIGHT SIDE OF STREET
Café La Tartine
Prestige Portraits by Lifetouch
TO THE WEST / LEFT SIDE OF STREET
Century/Cinemark Theatres
Pizza My Heart
Tacone Flavor Grill
Chipotle Mexican Grill
Burgerlicious
Portobello Grill
TO THE EAST / RIGHT SIDE OF STREET
Law Oce of Alberto Garcia
G. Larson Way
Service League of San Mateo County
Anthony Gibbs, David Sloan, Joseph Zoucha, Attorneys at Law
Jerey K. Filippi, DC, DABCO
(board-certied chiropractic orthopedist)
Pacic Chiropractic
Law Oces of Eric E. Woodman & F. Garcia-Sepulveda
Law Oces of Richard K. Jollie
2198
830
825
795
831
791
727
655
627
621
621
621
840
22
www.spectrummagazine.net
BROADWAY, 2000 BLOCK
RIGHT SIDE OF STREET
Powerhouse Gym
Arthur Murray Dance Studio
Suisha House
Ladda’s Thai Cuisine
Studio S Academy of Dance
Fortune Restaurant (Chinese cuisine)
Curious Things (toys & collectibles)
Mandaloun (Mediterranean cuisine)
Broadway Tobacconists
Eckankar (spiritual store)
Elegance Complete Nail Care
LEFT SIDE OF STREET
Margaritas (Mexican restaurant)
Talk of Broadway
Yokohama
Broadway Barista
Image Printing/Goin’ Postal
Grooming with TLC (dog groomer)
Nancy’s Tailoring
Captain’s
All Seasons Café & Crepery
The Living Room
Amelia’s Restaurant
Ed’s Sub Center
Vino Santo Bistro (Italian restaurant)
Addison Olian Inc.
Young’s Ice Cream & Candy Bar
Fitzpatrick Oce Building
2075
2033
2065
2047
2021
2005
2098
2086
2050
2030
2000
2096
2070
2048
2024
2090
2068
2042
2088
2066
2034
2020
2053A
2053B
2039
2013
2009/2011
23
www.redwoodcitydowntown.com
etting to
Downtown
Redwood
City is a snap!
We have easy
freeway access and are well
connected to regional transit
systems. We are located in
San Mateo County in the
center of the San Francisco
Peninsula. Courthouse Square
in Downtown Redwood City
is easily accessible by car or
by train. There’s free parking
in the garage at 750 Marshall
St. The train station is also just
three blocks away.
By Car
Highway 101 – If you are coming from north of Redwood City, take the
Whipple Avenue exit. The o-ramp will turn into Veterans Boulevard. At
the light, don’t turn on Whipple, but proceed straight for another quarter-
mile or so. Turn right on Jeerson Avenue and you are there! From south of
Redwood City, take the Woodside Road exit. Take Woodside Road south for
about a half-mile, and then turn right on Middleeld Road. After another
half-mile or so, you have arrived!
Interstate 280 – From north or south of Redwood City, take the Woodside
Road exit. Head north on Woodside Road for about 3 miles, then turn left on
Middleeld Road.
By Train
The Redwood City Caltrain stop is right in the heart of Downtown.
By Bus
SamTrans has multiple routes that provide access to Downtown Redwood City.
How to Get Here
G
24
www.redwoodcity.org 25
MAIN STREET
ain Street is where the city and its Downtown
began. Before Broadway had any shops, and even
before the rst Courthouse was constructed, Red-
wood City’s commerce and housing were centered on
Main Street. Given its special history and precious
heritage commercial building stock, the historic Main Street is
a special corridor Downtown, distinguishable in character from
Broadway, yet an integral part of the Downtown core area.
With new investment from private and public funds, Main Street
properties have restored the prominence of the corridor by
ensuring that ground-level retail shops, cafés, small restaurants,
and oces are designed to enhance the appeal of Main Street as
a walking street, and that new and renovated buildings are designed
to reect the historic character and scale of the corridor.
During the summer months, the city sponsors Monday night
jazz concerts on Main Street, which create an inviting atmo-
sphere for enjoying great dining at the restaurants, grabbing a
cold beverage, or dancing to the music.
TO THE WEST / RIGHT SIDE OF STREET
Sequoia Hotel
Main St. Market
Déjà Vu Antiques
Anna Kim Chi Salon Facials & Waxing
Otto’s Deli
Precise Moves Chiropractic
Jigsaw Java
St. Regal Jewelers
Pacic Euro Hotel
Veloro
Sylvan Learning Center
State Farm Insurance, Hector Flamenco
Petals by Cary
All Stars
Rouge the Salon on Main
The Pedestal Salon (nail & skin care)
The Main Gallery
Alana’s Café
Cooks Collision
ATA
TO THE WEST / LEFT SIDE OF STREET
Martins West Gastropub
TURN
Ralph’s Vacuum & Sewing Center
La Victoria Taqueria
Deseo Tequila Lounge
New Chin’s Restaurant
Royal Cuts
Angelica’s Bistro
Savers
Happy Salon
Lotus Spa
The Patty Shack Burgers and Fries
Sweet Basil Thai Cuisine
Little India Restaurant and Catering
Derma Bella Day Spa & Salon
Young’s Auto Supply Center
Liquid Digital Media
Phil Finer Refrigeration & Air Conditioning Inc.
Rountree Plumbing & Heating Inc.
Redwood Roller Rink
TO THE EAST / RIGHT SIDE OF STREET
Image Auto
Be Legally Green
Heimerhaus Deli & Catering
TO THE EAST / LEFT SIDE OF STREET
T.E. Howard Realty
Skin & Body Therapy, Nelya Novak
Bhart Bhushan, MD (psychiatry & addictionology)
Richard R. Cicinelli, MD (psychiatry)
Kathleen Grant, MFT (psychiatry)
The Sequoia Center (drug & alcohol rehab)
Protech Consulting Engineering
Main Street Coee Roasting Company (Elm St.)
M
1018
1001
1201
1303
1020
1104
1208
1202
800
150
831
835
837
847
851
855
857
863
875
901
903
909
911
623
688
678
603
688
678
601
678
650
917
921
929
999
804
816
822
826
838
846
850
868
910
930
956
960
970
980
990
Brought to you by,
www.spectrummagazine.net 27
s you proceed down Broadway, you may want to continue past the intersection at Main Street and discover the various
grocery stores, tire companies, restaurants, and service-oriented businesses. A Redwood City institution and local favor-
ite is Redwood General Tire, which has been providing quality vehicle services since 1957. You will also nd unique and
tasty food at the many restaurants.
BROADWAY 1600, 1700, 1800, & 1900 BLOCKS
RIGHT SIDE OF STREET
Grocery Outlet
San Mateo County Schools
Insurance Group
Sequoia Self Storage
Friends for Youth
Sequoia Club
Designer Touch (hair & nails)
Feline Well Care Center
Dynasty Cleaners
Bodner Chiropractic Center
Seaport Dental
Clear Self Serve Car Wash
Caspian Hi-Line Cars
76 Service Station
LEFT SIDE OF STREET
Wells Fargo Bank
Re/Max Realty Mid Peninsula
Tincher Construction Company
Acupuncture and Weight Control Center
ACC Safety Education (Learn and Live)
Kaiser Permanente Hearing Center
El Jarocho #2
Mejorando tu Salud
Irma’s Producciones
Irma’s Boutique
Yokayama Japanese Cuisine
Sexy Moda Boutique
Flamingos Night Club
Czech Point (Eastern European fare)
Nails and Spa
Letty Hair Studio
Washing Well (Wash & Dry)
7-Eleven
Centro Cristiano Sion
Vision Mundial Ministries
El Rico Taco
Redwood General Tire Company
America’s Tire Company
1833 1900
1766
1741 1800 #3
1794B
1662
1675
1695 1800 #5
1662
1675
1796
1791 1800 #1
1728
1791 1870
1764
1681
1610
1603 1772
1685 1798
1660
1641 1780
1784
1775 1800 #2
1794A
1700
1683
1603
1611 1776
A
www.redwoodcitydowntown.com
The City of Redwood City and its Redevelopment Agency have been working
diligently in recent years to provide attractive, well-managed public facili-
ties in Downtown. These facilities have been designed and located to serve
the people of Redwood City and visitors to Downtown in a comfortable,
convenient manner.
The roughly 50,000-square-foot City Hall was completed in 1997. This new
building replaced the previous City Hall, which was outdated, too small,
and seismically unt. The design of the new City Hall includes architectural
features that are complementary to the nearby historic library, such as brick
and terra cotta siding, matching cornice height, and a tile roof. A distinctive
Council Chambers tower was included, which serves as a local landmark.
The small open space at Jeerson and Middleeld was improved by pro-
viding mature landscaping and preserving heritage trees, which create a
welcoming entrance for the public. A new hardscape plaza was also created
to provide room for pedestrian access and outdoor cafes, and to serve as a
venue for public events.
The Redwood City Public Library is the learning center of our community
and the place people turn to for the discovery of ideas, the joy of reading,
and the power of information. Community needs drive library services, and
Redwood City takes a personal interest in ensuring that those services are
delivered in a welcoming, convenient, and responsive manner.
Redwood City is very proud to announce that the Redwood City Public Library
has received the coveted “ve-star rating” from the Library Journal Index of
Public Library Service, a new public library national rating system.
PUBLIC FACILITIES
City Hall
Redwood City Public Library
Climate Best Sign
In the 1920s, early residents of Redwood City sensed tremendous oppor-
tunities for the growth and success of their city. The population was doubling,
and attracting businesses became a major goal of the city’s leaders.
The Chamber of Commerce and the Real Estate Board each sponsored
contests to nd a slogan to represent and publicize the city’s nest qualities,
but it was the Real Estate Board that produced the winner. In 1925, the Board
awarded Wilbur H. Doxsee a prize of $10 for his entry: “By Government Test,
Our Climate Is Best.” This was later shortened to read “Climate Best By Government
Test” and placed with pride on the city’s signs for all to see.
So who exactly performed this government test? Starting before World
War I, the United States and German governments began conducting climate
surveys and gathering meteorological data. Their ndings revealed Red-
wood City to be at the center of one of the world’s three best climates. (The
other two? The Canary Islands and the Mediterranean coast of North Africa.)
These ndings were printed by local newspapers and read by a happy public
delighted to discover their climate to be the best by government test.
Twinned with the history of the slogan itself are the two signs that proclaim
it proudly in lights. Earlier city signs read simply “Redwood City” and were
placed around the growing Downtown area. After the slogan was adopted,
two signs, both reading “Redwood City: Climate Best by Government Test,”
were put up in 1926. One sign straddled El Camino Real at Broadway, near
the center of Downtown. The second sign was placed on the southern end
of town, also on El Camino, where it crossed Main Street at Five Points (now
El Camino and Woodside Road). Both stood for many years, but after World
War II, El Camino was widened from two lanes to four to accommodate heavier
postwar trac, and the signs were relocated onto private property nearby.
A new city sign ordinance passed in the 1960s meant the end for the origi-
nal “Climate Best” signs. The southern sign was removed and destroyed in
1967. The northern sign was removed in 1970 and stored by the city for sev-
eral years. However, its condition deteriorated so badly it was sold for scrap.
Unsuccessful attempts were made in both the 1970s and 1980s to build
a new sign similar to the old signs. In 1991, the Sign of the Times project,
sponsored by the Downtown Merchant Association, collected over 2,000
signatures supporting replacement signs. In late 1991, the City Council ap-
proved the new signs, which were paid for by city bonds. Two replica signs
were built and raised in 1994 — one near the train station at Broadway and
Arguello, and one at Broadway near Spring Street.
28
H£DVOOD CI1Y'5 H£V 5AHDVICH 5PO1t
* Hookah available upon request
on our outdoor patio area *
* Serving Beer and Wine *
* Catering available for all
events, large or small *
* On-site indoor & outdoor areas
available for parties and gatherings *
Downtown Events Special:
$7 for a Sandwich Spot combo
includes: any specialty sandwich, chips,
and fountain soda.
5pm til 7pm!
Refreshingly friendly service and outrageously delicious sandwiches are just two rea-
sons to stop by the SPOT and grab a bite to go, or head out to the streetside enclosed
patio to enjoy your lile piece of sandwich heaven in the city that is known for being
“Climate Best By Government Test.”
2120 £HOADVAY
DOVH1OVH H£DVOOD CI1Y
(ô50l 299·1300
VVV.1H£5AHDVICH5PO1HVC.COz

Margaritas Restaurant
2098 Broadway Street
Redwood City, Ca (650) 701-0709
Happy Hour Monday-Friday
From 3 PM 6 PM
Coupon
Buy any dinner or lunch plate at
Regular price and get second
At 50 % off
(not valid with any other offer expires
7/01/2012)
Dlnlnq, Sbopplnq 8 Enlerlalnmenl
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www.redwoodcity.org
MIDDLEFIELD ROAD
JEFFERSON AVENUE
MIDDLEFIELD ROAD
JEFFERSON AVENUE
RIGHT SIDE OF STREET
Milagros
Donato Enoteca Italian Restaurant
City Hall of Redwood City
RIGHT SIDE OF STREET
United States Post Oce
Tarboosh Lebanese Cuisine
C’est La Vie Salon
CEA Travel
Tanfastic Tanning Salon
Citibank
LEFT SIDE OF STREET
Redwood City Public Library
LEFT SIDE OF STREET
Cost Plus World Market
DB Shoes
San Mateo Credit Union, On Broadway Branch
Bank of America
Internal Revenue Service
1099
1047
1017
1044
855
890
837
870
831
830
829
700
825
700
720
32
www.spectrummagazine.net
1045
1043
1039
1035
1027
1025
1063
1023
1061
1021
1059
1019
1057
1017
1053
1015
1051
1013
1049
1011
1007
1005
1001
1091
1099
WARREN STREET SEQUOIA STATION
Ace Dental Care, Dr. Madhavi Nettem, DDS
Oce building (various businesses)
Old Navy
Johnny Rockets
Blockbuster Video
Safeway
Noah’s Bagels
Game Stop
Sequoia Smoke & Sundries
Brian Yee, DDS
Super Cuts
Franklin St. Café
Subway
Perfect 10 (nail salon)
Starbucks
Peninsula Beauty Supply
CVS Pharmacy
Dress Barn
See’s Candies
Verizon Wireless
Panda Express (gourmet Chinese food)
Little Mad Fish (sushi rolls, bento & ramen)
Sequoia Cleaners
Pack & Mail
Metro PCS
AT&T
Apple Health Foods
Jamba Juice
Site for Sore Eyes
Max’s Restaurant
Barnes & Noble Bookstore
Fresh Choice
MARSHALL STREET
MARSHALL STREET
RIGHT SIDE OF STREET
All-Pro Bail Bonds
Spruce Salon
Out Now Bail Bonds
Madonna’s Bail Bonds
Polam Federal Credit Union
Sequoia Hospital Employees Federal Credit Union
LEFT SIDE OF STREET
Sentila 201 Marshall St.
San Mateo County Courthouse
San Mateo County Oces
BillShrink
Union Bank
Redwood City Fire Department
Hartnett, Smith & Paetkau, Attorneys at Law
Johndrow, Leveroni, Vreeburg Inc. (insurance services)
Dooley Insurance Services
Sheldon I. Markman (personal & business insurance)
Dianetics, Church of Scientology
401
401
208
220
234
234
770
770
201
601
777
401
675
845
525
755
845
845
891
1101
1111
1073
1071
1067
34
www.redwoodcitydowntown.com 35
Redwood City’s history has always been a source of great pride for the community,
particularly Downtown, where there are many well-preserved examples of historic
structures and points of interest. The Path of History brings people Downtown to enjoy
and appreciate historic Redwood City. Anchored by a historic information kiosk and
commemorative sculpture at the corner of Broadway and Main Street, the self-guided
historic walking tour is navigated with a brochure, leading visitors throughout the many
historic resources Downtown.
www.redwoodcity.org
L MARSHAL
BRADFORD
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City
Hall
Fox
Theatre
Court-
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Square
Library
Caltrain
Station
San Mateo
County
Government
Center
Century
Theatres
Marshall
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Middlefield
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Downtown Redwood City
FREE Parking Guide
First 1 ½ hours free at all times
Free Mon - Fri after 6pm and all weekend
All parking is free before 10am
Downtown Redwood City
FREE Parking Guide
Free Mon - Sat after 6pm and all day Sunday
County
Garage
(FREE afte 30p r 6: m
Mon - Fri
nd l day at - Su a al S n)
First 4 hours free at all times with a validation
Downtown Redwood City has plenty of parking, which is managed by a very
simple system. The map below shows the location of all parking areas, how much
they cost, and when you must pay. It also highlights FREE parking.
If you don’t like to pay for parking, there is always a space available for you
in Downtown Redwood City. The map below shows when various parking
areas are free of charge.
In Downtown Redwood City we have three dierent types of parking meters,
each of which oers you several advantages. The chart below describes each
type of meter, what forms of payment they accept, and how to operate them.
Parking Overview
IT’S FAST, EASY, AND CONVENIENT!
ARKING IN DOWNTOWN REDWOOD P
FREE Parking
Parking Meters
PAY-ON-EXIT
METERS
STANDARD
METERS
PAY-BY-SPACE
METERS
5
5
5
5
FIVE
. A.
U S.
5
5
5
5
V FI E
.S.A. U
5
5
5
5
FIVE
. U S.A. 5
5
5
5
FI E V
U.S.A.
(Bills accepted at
GREEN meters only)
5
5
5
5
FIVE
U.S.A. 5
5
5
5
FIVE
S A U. . . 5
5
5
5
VE FI
U. A S. . 5
5
5
5
F E IV
S U. .A.
BONUS
1
Avoid citations.
Since you don’t pay until
you leave, you don’t
have to worry about
your meter running out.
BONUS
2
Park for free.
Get validated and park for
1½ or 4 hours for free.
BONUS
1
Simplicity!
It doesn’t get any easier
than this.
BONUS
1
Pay with your cell
phone.
Pay from the restaurant
or your office! Call
1-866-283-8397 to
register.
BONUS
2
Pay or add time
from any Pay-By-
Space meter.
Long line? Go to the next
meter. Need to stay
longer? Now there’s no
need to walk all the way
back to your car.
STEP
1
Keep your entry ticket with you.
STEP
2
Go enjoy Downtown, and don’t forget to get
validated!
STEP
3
Pay at the pay station before returning to your
car. Insert ticket into slot at exit gate and go.
STEP
1
Insert coins until you have
enough time on the display.
STEP
2
Go enjoy Downtown.
STEP
1
STEP
2
STEP
3
STEP
4
Note your number and go to any
Pay-By-Space meter.
Enter your stall number.
Select [1] to purchase a new ticket.
Insert money, press [OK], grab your
receipt, and go enjoy Downtown.
36
ArLhur Murray ls Lhe orlglnal name ln
professlonal dance lnsLrucuon. nobody else
has a longer, sLronger Lrack record ln fasL, easy
dance lnsLrucuon! Cur hlghly-Lralned dance
lnsLrucLors wlll havlng you danclng llke a
sLar, even lf you've never danced a sLep
before. Learn aL your own pace ln one-
Lo-one, couple or group classes. uanclng
ls healLhy, and you'll be lmprovlng your
polse and conñdence. Call Loday and you
could be danclng LonlghL.
www.ArLhurMurrayLlve.com
!oln Lhe lun...
´·~-· ·~
~·-·
2063 8roadway * 8edwood ClLy * 630-216-7301
1be wotlJ leoJet lo 1eocbloq 8olltoom uooce 5loce 1912!
we teocb 8olltoom, 5oclol, 5wloq ooJ mote...
Redwood City Saltworks
e 50/50 Balanced Plan for the Saltworks is the result
of input from thousands of local residents. It oers a
balance of uses that will meet many important needs in
Redwood City.
e Plan proposes to turn the 1,400-acre Saltworks
facility into a 21st Century sustainable, transit-oriented
community with the single-largest, privately funded
tidal marsh restoration project in Bay Area history. It
preserves 50 percent of the site for recreation, open
space and restored tidal marshlands. And it uses
the remaining 50 percent to deliver aordable and
workforce housing, transit expansion, downtown
revitalization, local job creation and many other
important community priorities.
Redwood City
Saltworks
Follow Saltworks on Facebook, Twitter and YouTube.
www.RCSaltworks.com
A 21st Century Livable, Walkable & Sustainable Community
The proposed Saltworks Community features a central neighborhood that would include retail shops, restaurants, office space and residential homes. (Artist’s rendering)
The Saltworks project proposes the single-largest privately funded restoration project in the history of San
Francisco Bay. (Artist’s rendering)
But don’t take our word for it. See for yourself. Examine the facts.
DMB_DowntownBusDirAd_FullPg_V2.indd 1 5/4/11 2:51 PM
Providing Top Quality
Services for
Redwood City and
San Mateo County
Since 1957!
There’s a SMCU branch right near you filled with ideas to save you money on auto loans,
home loans and more. We’re your neighbors. We know our community. We have a branch near you.
Come on in. See what all the fuss is about.
(650) 363-1725
|
SMCU.ORG
There couldn’t be a
better time to re-examine
your accounts.
REDWOOD CITY BRANCH LOCATIONS:
OTHER BRANCHES:
Daly City, Palo Alto, San Mateo, South San Francisco
ON BROADWAY BRANCH
830 Jefferson Avenue
Redwood City
NORTH FAIR OAKS
3117 Middlefield Road
Redwood City
REDWOOD CITY BRANCH
525 Middlefield Road
Redwood City
MORTGAGE LOANS:
MORTGAGE LOAN CENTER
619 Bradford Street
Redwood City
YES!
YOU CAN
JOIN!
GET CREDIT UNION ADVAN
SMCU is open to new members. Get
great credit union rates and benefits if
you live or work in San Mateo County.
You are eligible for membership in SMCU if you live, work, worship, or study in San Mateo County. A one-time, non-refundable membership fee of $10.00 ($1.00 for age 17 and under) is required to join. Federally insured by NCUA. SMCU is an Equal Opportunity Lender.

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